SMART INDUSTRY ARNOLD STOKKING, Managing Director Industry

PHILIPS DRACHTEN

VDL NEDCAR

247 TAILORSTEEL FRONT OFFICE & BACK OFFICE

LELY INDUSTRIES

INNOVATION 4.0 From 20th century onwards

After 2000

After 2005

Vertical Integration, inward looking

External orientation

Ecosysteem centic Cross-organisational innovation

Closed innovation

Open innovation

Network Centric Innovation

From 2012 onwards

Multi valorisation, Ecosysteem & ICT Exponential Networks and Platforms

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THE ADDED VALUE OF INFORMATION CREATES NEW BUSINESS MODELS IN THE (TRADITIONAL) INDUSTRY

COMPETITION ON BASIS OF COSTS

COMPETITION ON PRODUCTION COSTS

COMPETITION ON TOTAL COST OF OWNERSHIP

COMPETITION ON BASIS OF INFORMATION

COMPETITION ON CUSTOMIZATION

COMPETITION ON TOTAAL SOLUTION

Plug-in hybride 7% bijtelling

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DIGITIZATION OF OUR SOCIETY AND THE SERVICE BUSINESS MODEL ARE KEY DRIVERS OF STRATEGY

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IMPACT OF DITIGIZATION Society is transforming through three related trends that unfold at unprecedented speed and scale and lead to servitization of society: Cyber-Physical Systems, Internet of Things and Big Data.

This ‘digitization’ touches everything, leads to new service business models and determines industrial output

Impact on Science

2 - Smart Production De Flexibele Fabriek

Impact on Economy

Digitization accelerates solutions for societal themes: Smart Health, Smart Mobility, Circular Economy, Smart Energy, Smart Industry….

4 – Impact on Society Smart Response - Education

1 - Smart Products & Services Personalisatie & Servitization

3 - Smart Technologies Systems of Systems / Blockchain

Picture from HTSM roadmap Smart Industry

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SERVICE BUSINESS MODEL DOMINANT, IN NEED OF HARDWARE / MATERIALS: REDISTRIBUTION OF VALUE Appstore needs smartphones Uber needs cars Games need a game console Doctors need diagnostic equipment

R&D materials manufacturing-equipment software platforms

Saving energy needs smart instruments Weather forecast need satellites and instruments

services

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REVIVAL OF INDUSTRY; DRIVEN BY SERVICES, COMING FROM SILICON VALLEY! The new Corporate Labs of today are called:

They work through comprehensive platforms, now moving towards a) transactions b) various device categories c) collecting and using data as value Elon Musk;. CEO and CDO of SpaceX, CEO and Product Architect of Tesla, Chairman of SolarCity.

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THE DUTCH LANDSCAPE ALSO CHANGES!

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ACTION AGENDA SMART INDUSTRY: 1. Cashing of existing knowledge – Informing a wide audience, best practices sharing – Enterpreneurs get started, coaching and support

2. Speed up in fieldlabs 3. Strengthening the Foundation – ICT conditions and standardization

– Human Capital – R&D Impuls, knowledge agenda

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Various cooperation models exist Innovation labs FFRDCs

Catapult centres

Living labs

Technology centres

Multi purpose facilities

Manufacturing Innovation Centers

Innovation institutes

Technology platforms

Mittelstand 4.0-Kompetenzzentren Digital innovation hubs Pilot facilities Fab labs 23-9-2016

Pilot plants

Centres of excellence

Fieldlabs

Shared facilities

Innovation initiatives

Research and development centres

Research & technology organisations Fraunhofer institutes Joint Innovation Centres Defining Fieldlab

Pilot lines

Regional innovation hubs

Fabrication factilities

Innovation centres

Technology transfer centres Fieldlabs

Testbeds

Open access facilities Research infrastructures

Tech incubators

Technology infrastructures

Prototyping facilities

Technology Innovation Centres

Demonstrators Competence centres Joint undertakings 14

Speed up in Fieldlabs: Fieldlab is: a practice environment in which companies and knowledge institutions targeted further development, testing, and deploying Smart Industry Solutions Different functions: - achieve breakthrough innovations - driver of innovation ecosystem - low threshold (new technology) - regional integration - connecting HBO and MBO to Smart Industry topics - Identification of Human Capital attention points - identifying obstacles for regulation

FIELDLAB APPROACH REDUCES RISCS: Sharing costs during expensive piloting or demonstration phase Market articulation testing Combining skills

Uitvinding

Concept validatie

Laboratorium prototyping & ontwikkeling

Pilot productie & demonstratie

Eerste marktintroductie

Markt uitbreiding

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IT ALLOWS FOR BETTER CONNECTIONS Fundamental research

Universities Dutch Funding: OC&W

Joint development projects Applied Research Innovatie Paradox

RTO’s Dutch Funding: Economic Affairs

Company R&D Product cases

Valley of Death

Companies Regional Development Agencies Seed capital Funds, Fiscal benefits

Fieldlabs

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10 FIELDLABS STARTED 1ST ROUND

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FIELDLAB

THE SMART CONNECTED SUPPLIER NETWORK

OBJECTIVE

20% higher productivity of the supplier network, through fast, secure and interoperable exchange of information across company borders

APPROACH Developing Open Standards and Translators Development and implementation of open standards for information sharing based on semantic technology

Creating universal translators for the exchange of 3D drawings Schedules Orders Invoices

APPROACH Developing Secure ICT infrastructures Developing new information infrastructures for the security and governance of valuable manufacturing data In close collaboration with the German Industrial Data Space Association and the Dutch Fieldlab “the Garden” by Thales.

JOIN OUR OPEN INITIATIVE

OEMs, Suppliers and ERP / PLM software companies Leverage your investments through a proven approach and additional public funding.

SMART INDUSTRY FIELDLAB SDF SMART DAIRY FARMING

SMART DAIRY FARMING Collaboration project started IN 2011 with 3 Cooperations 7 SME’s 5 Research institutes 7 Real farmers (potential 15.000 farmers) > 100 cows (potnetial 1.5 million milk cows) Goal of SDF: to support farmers in the care of individual animals. with the specific goal of a longer productive stay at the farm due to improvement of individual health.

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Current challenge: make it possible for the whole sector in SDF2 (2015-2017): more farmers: from 7 to 60 (and prepare for 2500) more sensor suppliers and more data consumers

aantallen NL noemen

Chain integration

InfoBroker: Open platform for (sensor) data producers and consumers

Other data sources Real time models (at different organisations)

Cow specific workinstruction (SOP)

Think big, start small

Starting point: Farmer in control “De boer aan het roer”

Starting point: Cow centric thinking

Sensors from different suppliers

This project is made possible by: 26

InfoBroker concept

Dashboard InfoBroker functionalities:  Open interfaces for data exchange (API)  Authentication

cow specific work instructions (SOPs)

 who are you (are you allowed to login)

Model Model Model

x 15.000+

cow centric data

 Permissions  which data may be used by whom  to be set by the farmers

 Namingservice  location where the data can be found – static data – cow-centric sensor data

InfoBroker

 Integration

cow centric data Static data (e.g. feed) Static data (e.g. date of birth)

 combining info from different sources

 Pay-per-use Cow centric Sensor data Cow centric Sensor data

 fixed costs (connections)  variable costs (used data)

So:  no central datastore for (sensor)data!  but indeed a broker  and reduces/prevents duplication

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