Founder

Daryl Barker

Group Managing Director

SANIPEX GROUP was established in January 1995 to provide high quality bathroom and plumbing products to the Middle East Markets, complimented by professional support and service. 20 years on we still have the same business philosophy, albeit to a global marketplace. We also have a strong track record with an established customer base, backed up with an unrivalled supply chain capability. However, the key asset that SANIPEX GROUP has is it’s human resource. The group employs staff from over 40 nations all working harmoniously helping coordinate our global expansion whilst maintaining our recognized professional service levels.

Who We Are SANIPEX GROUP is a market leading supplier of quality bathrooms, tiles and plumbing materials. Established in Dubai, United Arab Emirates in 1995, as a representative to a handful of European manufacturers, today the company conducts business in over 40 countries across four continents and distributes over 30 of the world’s leading brands, including its own highly successful BAGNODESIGN and AQUAZONE brands. The sustained growth of the company has been built on five key areas of competitive advantage; • A unique ‘three channels to market’ approach of Project, Retail and Wholesale • An extensive and exclusive product portfolio • Unrivalled supply chain capabilities • A focus on customer relationships rather than customer transactions • Strong presentation to the global interior design community through it’s A & D Showrooms in major Design Centres The group works from two key hubs in Dubai and the UK. The business in Africa, the Mid-East and Asia Pacific are serviced from Dubai. Whilst the UK services Europe and Central Asia.

Our Vision As a Retailer “Our retail showrooms provide Architects, Interior Designers and Private Clients with a toolkit that enables them to create a unique bathroom solution.” As a Project Supplier “Our goal is to be supplier of choice as we work alongside our Project Clients from the design concept stage through to project delivery and beyond offering our unique proposal throughout Europe, Asia, and Africa.” As a Wholesaler “We aim to supply the right product at the right time in accordance with market trends and the needs of our customers.”

Dubai, UAE

Divisions Retail BAGNODESIGN showrooms have set the standard as the premier location for architects, interior designers, installers, business owners and private clients. Our highly successful BAGNODESIGN and AQUAZONE brands are displayed in such a way as to inspire creativity and are complemented with products from some of the world’s top boutique brands, providing our clients with a vast array of choices to create a bathroom solution unique to them. BAGNODESIGN provides a one stop shop with arguably the most comprehensive range of quality bathroom fixtures and fittings, and tiles under one roof. From furniture and accessories, through to luxury walk in showers, whirlpools and steam rooms; from contemporary design to classical, BAGNODESIGN provides the complete solution. Buying a bathroom can be a daunting task, however all of our showroom staff are graduates of the BAGNODESIGN training academy and possess a comprehensive knowledge of all the products we sell. They know the right questions to ask and have the answers to ensure that the product selection will work both technically and aesthetically. At BAGNODESIGN we recognize that everyone has different needs and our professional staff are committed to working with each client, irrespective of design requirements or budget constraints to create a bathroom solution that exceeds expectations.

Calum Stewart

Group Retail Director Calum is a senior retail professional with 30 years retail management experience gained from working with leading, multinational companies across the UK, Middle East and Far East. Calum has a wealth of experience managing both single and multi-site retail operations and prior to joining the SANIPEX GROUP in January 2008, was Store Development Director for the AS Watson Group in Hong Kong where he was responsible for developing new retail brands and store concepts.

Divisions

Projects The Project division has become the ‘go-to’ choice for leading Developers, Architects, Interior Designers and Contractors, with our products represented in several of the world’s most iconic projects. Our core strength is the ability to work with our clients through every stage of the project. Our Specifications team work with Architects and Designers on product selection before passing it to our Sales team in the relevant location. Post Sales and Logistics ensure the products are delivered to site when the client wants them, Technical teams provide installation support and once the project is live, our Retail team or local partner provide ongoing operational support. With A & D Centres in London, Leeds, Dubai, Doha, Moscow and Hong Kong we are able to ensure that the vision created by Architects and Designers can be realised in the finished project irrespective of whether it is in Europe, Middle East, Africa or Asia.

Guy Wilson

Managing Director - Projects Guy has over 20 years of international sales and management experience in the industrial and construction sectors in Africa, Europe and Middle East. Guy has been based in Dubai since 2003 and prior to joining SANIPEX GROUP in January 2011, was with the Geberit Group for 10 years, 7 of those heading the Geberit organisation for the Middle East region. Guy is responsible for SANIPEX GROUP’s Project division.

Trade Middle East, Africa, Central Asia and Asia Pacific Trade Sales are right at the heart of SANIPEX GROUP business. From its beginnings as a Sales Agency company in 1995, SANIPEX GROUP has grown to be a leading provider of sanitaryware and Plumbing Materials. In recent years it has developed its own ranges under the BAGNODESIGN and AQUAZONE brands in many categories in order to bring the best value and best quality products to its discerning customer base. In several markets SANIPEX GROUP works closely with hand-picked partners to ensure that the fundamental values of the company are delivered in full to the end user. It is through this commitment to value, service and quality that it continues to experience strong growth globally. The Trade Sales department currently exports to 22 different countries across 4 continents from its Middle Eastern Hub.

Simon Davis

Sales Director - Trade Simon has over 20 years experience within the industry and joined SANIPEX GROUP in 2010, initially responsible for expanding the existing franchise business and was then promoted to Export and Brand Manager for BAGNODESIGN. Simon’s extensive knowledge and invaluable experience over the years has earned him a place on SANIPEX GROUP Management Board. After a year in Hong Kong setting up the Sanipex Asia Pacific business Simon recently returned to Sanipex HQ and now heads up the Sanipex Group Trade Sales department.

Divisions

UK & Europe

The development of the UK & Europe market is a strategic focus for the Group as it aims to replicate its highly successful 3 channels to market approach that has served it so well in other regions. SANIPEX UK SANIPEX UK comprises of both our trade and projects divisions. The trade division consists of a team of Regional Sales Managers who have established a network of independent retailers and franchised showrooms, promoting the BAGNODESIGN brand to private clients and small to medium sized retail projects. The team continue to focus on developing partnership agreements with like-minded customers who share the values of the BAGNODESIGN brand and show commitment through strong displays and promotion of the product. In 2015 SANIPEX UK took over exclusive UK distribution for BOSSINI and GALASSIA, two highly respected Italian manufacturers of showering and sanitaryware products respectively. The project division focuses on working with architects, interior designers and developers of medium to large size projects across commercial, hospitality, institutional and residential segments, supplying either direct to the project or through contract merchants. BAGNODESIGN The company aims to establish a comprehensive network of wholly owned BAGNODESIGN showrooms in strategic locations across the country that will cater to the mid to upper end of the market. Showrooms will typically be 2,000 – 4,000sq.ft. and will showcase the BAGNODESIGN brand at its very best, supported by world class customer service. The showroom expansion programme will be under pinned by the opening of a new flagship showroom in London in Autumn 2016.

Richard Nicholls

Project & Trade Director - SANIPEX UK Richard has worked in the Bathroom and Plumbing industry for over 20 years in sales and operational roles. He has worked extensively in the Distribution and Project channels, with experience in new build housing, hospitality and commercial sectors. Working on major projects and national accounts in the UK and EMEA. Richard has worked in a Multinational FTSE 100 company, as well as independent emerging manufacturers, developing sales into new markets and countries. His experience includes multiple roles in Wolseley UK (including National Sales Manager Plumb Center), Sales and Operations Director at Sime Boilers, and Commercial Director at Merlyn Industries.

Glasgow, UK

Kings Road, Chelsea

Jebel Ali, UAE

Logistics Support In May 2009, the company opened its 8,300m2, state-of-the-art Logistics Centre within the Jebel Ali Free Zone in Dubai. With easy access to both sea and air freight facilities, stock can be efficiently mobilised and distributed to our clients across the UAE and the wider Gulf region, Central and South Asia and Africa. The facility has enabled the development of the BAGNODESIGN range to become the most comprehensive available in the market today, and with the latest warehouse management system we can optimize stock levels and track the movement of thousands of products every week.

In 2014, SANIPEX opened its brand new European Headquarters in Birstall, Leeds, covering a total of 20,000 square feet. The facility comprises of a warehouse, which stocks the company’s entire UK collection, offices, and a 4,000 square foot showroom and training facility. Not only can customers, Designers and Architects browse products and seek advice on their bathroom specifications, but visitors can also brainstorm ideas and keep abreast of the latest innovations all at one location.

Leeds, UK

Dominic Coulbeck

Operations Director Dominic has over 25 years experience in management positions with Blue Chip organisations in the UK and Middle East. A resident in Dubai since 1988, he joined the company in 2005 and is based in SANIPEX GROUP Free Zone Logistics Centre in Jebel Ali, with specific areas of direct responsibility within SANIPEX GROUP.

Paul Raynor

Commercial Director Paul joined Sanipex Group from Wolseley Plc, where most recently he was Operations Director for the Drain Center business and has considerable experience in the bathroom and plumbing industry working for market leading brands across the UK and USA. An experienced Commercial Director with a track record of managing multi-million pound B2B & B2C businesses, specialising in operational efficiency and e-commerce development, Paul brings a wealth of expertise and knowledge to the company.

Vipul Amin

Chief Financial Officer Vipul Amin is a commercially astute and qualified CIMA accountant from the UK, who has primary responsibility for all aspects of finance at the SANIPEX Group - budgeting, forecasting, accounting. Prior to joining the SANIPEX Group, Vipul served in a similar role at Gulf Greetings LLC, based in Dubai. During his more than 10-year finance management career, Vipul has also worked for companies owned by or operating in partnership with well-known international brands such as Rolls Royce, Daimler, Unilever, Kodak, Hallmark and Sainsburys.

Timeline

Retail Showroom Kings Road Chelsea

Locations

LEEDS GLASGOW

PROJECTS - EU

LEEDS

LONDON

TBILISI

WEST AFRIC A

LAGOS

SAUDI ARABIA

ABU DHABI

SANIPEX GROUP and BAGNODESIGN Showrooms & Offices

MOSCOW

B AKU

ERBIL

SOURCING - CHINA

DOHA

ASIA PACIFIC - HK

HONG KONG DUB AI

WEST INDIA MIDDLE EAST - JEBEL ALI

MUSC AT

AUCKLAND

CHRISTCHURCH

BAGNODESIGN’s extensive product range is centred on style, beauty and cuttingedge functionality. Its luxury collections cover all product categories relating to the bathroom and to complement each other, BAGNODESIGN has created product families with matching sanitaryware, furniture, mixers, baths and accessories. It has over 3,000 products in its diverse manufacturing portfolio, ranging from contemporary to traditional and everything in between. Ensuring that all products designed and manufactured meet the latest European quality standards, customers can be confident that when they purchase a product from BAGNODESIGN, they are getting a superior, value for money item which will stand the test of time.

Under the umbrella of AQUAZONE, the company has developed a number of plumbing related sub brands which include AQUADRAIN floor drains and shower channels, AQUAECO concealed cisterns, flushing mechanisms and washroom accessories.Whilst still in its infancy, the AQUA brand is rapidly increasing its presence across both the Project and Wholesale markets.

Floor Drains Shower Channels Commercial Drains Concealed Cisterns IX304 Washroom Mixer & Accessories Mechanism

Our Academy The BAGNODESIGN Academy is a state-of-the-art training facility located next to the company’s flagship showroom in Dubai. The company has a long standing reputation for providing industry leading customer service and has been a strong advocate of the theory that a company’s greatest assets are its people. With an extensive and continuously expanding range of products,The BAGNODESIGN Academy provides hands-on training on both the technical and selling aspects of products across all categories. Successful completion of individual training modules lead to the award of merit, which eventually leads to graduation from The Academy. In addition, The Academy provides induction and business process training. The BAGNODESIGN Academy is open to Dealers and also local Plumbers and Contractors who have the opportunity to become a certified installer of BAGNODESIGN products. With the global expansion of BAGNODESIGN franchise showrooms, The Academy provides the franchisees with the opportunity to get hands-on experience of the product and, at the same time, experience the culture of the company, its pulse and what makes it different.

Marketing The Marketing department is at the core of the SANIPEX GROUP, ensuring our brand message is communicated in a clear and consistent manner both within the company and externally to customers, suppliers and partners. The Department, headed up by Kerrie Black who joined the Group in 2001, is divided into 3 key teams - Graphic Design, Communications and Showroom Planning & Design. The renowned BAGNODESIGN Price Guide is published annually, and can be found on the desks of the key decision makers who can be working on anything from an individual villa to a several hundred room luxury hotel. The BAGNODESIGN Collection catalogues are now produced with separate versions for the UK, Europe and Asia Pacific and in addition, the Department publishes on average a further 15 brochures per year, primarily focused on exclusive BAGNODESIGN and AQUAZONE product ranges. Advertising, websites and social media are all managed centrally, providing company and product information that is relevant, up-to-date and region specific. As the BAGNODESIGN brand expands geographically, the Showroom Planning & Design Team work closely with each showroom ensuring that brand consistency in layout and product display is maintained whilst at the same time tailoring it to the needs of the local market.

Websites

www.bagnodesign.org

www.sanipexgroup.com

www.aquazone-uk.com

www.bagnodesign.co.uk

Hospitality Projects

HOSPITALITY

RAFFLES - Dubai

ANGAGA ISLAND RESORT & SPA - Maldives

JW MARRIOTT MARQUIS - Dubai

PIK PALACE - Azerbaijan

ST. REGIS SAADIYAT - Abu Dhabi

TAJ FALAKNUMA PALACE - Hyderabad

PARK CHALET HOTEL - Azerbaijan

PALAZZO VERSACE - Dubai

SOFITEL ZALLAQ THALASSA - Bahrain

Hospitality Projects

COMMERCIAL & RESIDENTIAL

CITY WALK - Dubai

VIVA BAHRIYA - Qatar

TOWER ONE - Nottingham, UK

HEART OF DOHA - Qatar

THE W14 KENSINGTON HOTEL - UK

ALDAR HQ - Abu Dhabi

CAPITAL TOWERS - Bahrain

SAMBA BANK HQ - Saudi Arabia

ETIHAD TOWERS - Abu Dhabi

Institutional Projects

INSTITUTIONAL

PRINCESS NOURA UNIVERSITY - Saudi Arabia

ABU DHABI AIRPORT - Abu Dhabi

AL ZAHRA HOSPITAL - Dubai

BATH UNIVERSITY - Bath, UK

NATIONAL MUSEUM - Qatar

NEW YORK UNIVERSITY - Abu Dhabi

OASIS HOSPITAL - Al Ain

SIDRA HOSPITAL - Qatar

CLEVELAND CLINIC - Abu Dhabi

Project Reference List Hospitality Projects Dubai

Abu Dhabi

India

JW Marriot Marquis Hotel Kempinski Hotel Raffles Hotel The Address, Montgomerie Al Manzil, The Old Town The Palace, The Old Town The Qamardeen Hotel, The Old Town Rotana Bur Juman Arjaan Hotel Sofitel Jumeirah Beach Rotana Amwaj Hotel Centro Barsha Hotel Media One Hotel Meydan Hotel The Address, The Old Town Shangri La Hotel Royal Mirage III Movenpick Hotel, Deira City Centre Jebel Ali International Hotel Pullman Hotel, Mall of the Emirates The One and Only, Palm Dubai Four Points Sheraton Palazzo Versace Taj Palace Marriott Renaissance Dubai Hilton Garden Inn Towers Rotana Dubai Nikki Beach Hotel Dubai Lapita Hotel Cove Beach Asia Asia, Pier 7 Tower Madinat Jumeirah Phase 4

Yas Viceroy, Yas Island St. Regis Nations Tower St. Regis Resort, Saadiyat Island Abu Dhabi Golf Club Centro Hotel, ADNEC Angsana Resort & Spa, Eastern Mangroves Centro Hotel, Yas Island Rotana Hotel, Yas Island Crowne Plaza Hotel, Yas Island Premier Inn, Abu Dhabi Qasr Al Sarab Desert Resort by Anantara Bridgeway Hotel Desert Islands by Anantara Westin Golf Resort & Spa Saadiyat Beach Villas Monte-Carlo Beach Club, Saadiyat Sir Baniyas Island Lodges Rotana Al Ain Regent Emirates Pearl Le Meridien Four Seasons Staybridge Inn, Yas Island

Chalet Hotels Hyatt Regency, Chennai ITC Gardenia Hotel, Bangalore ITC Kakatiya Sheraton, Hyderabad Lotus Pond Hotel, Mumbai Radisson White Sands Resort, Goa Renaissance Powai, Mumbai Taj Faluknama Palace, Hyderabad Taj Lands End, Mumbai The Zuri Hotel, Bangalore Vishnupriya Hotel & Resort

Saudi Arabia

Kuwait

Al Qualaa Hotel Towers, Makkah Dokaae Hotel Towers, Makkah InterContinental Hotel Apartments, Madina Mövenpick Hotel Anwar Al Madinah Radisson SAS Resort, Riyadh Radisson SAS, Jeddah Sofitel, Al Khobar JW Marriott Hotel, Jeddah Raffles Hotel, Makkah Fairmont, Riyadh Ibis Hotel, Riyadh Al Boudi, Riyadh Narcissus Hotel and Residence Centro Rotana Dammam Park Hyatt, Riyadh

Al Manshar Rotana Hotel

Ras Al Khaimah Waldorf Astoria Doubletree by Hilton

Azerbaijan JW Marriot Absheron, Baku Pik Palace Hotel Park Chalet Hotel Zirve Hotel

Bahrain Hotel Sofitel Zallaq Thalassa Sea & Spa The Gulf Hotel Grand Mercure

Nigeria Romel Hotel, Lagos Nanda Hotel, Sagamu Evergreen Residence, Abuja Olympia Estate, Life Camp Abuja Sheraton, Lagos

Kenya Hemmingways Boutique Hotel, Nairobi Radisson Blu, Nairobi Sun n Sand Beach Hotel Trident Grand Riverside

Kazakhstan Abu Dhabi Palza

Pakistan Avari Hotel, Karachi Le Meridien Hotel, Karachi

Sri Lanka Devi Luxury Apartments, Colombo Galle Face Hotel, Colombo InterContinental Hotel, Colombo Premier Pacific Apartments, Colombo Trans Asia Hotel, Colombo

Benin Kial Hotel, Cotonou

Hospitality Projects

Commercial & Residential Projects

Maldives

Abu Dhabi

Angaga Island Resort & Spa The Hilton Conrad, Rangali Island Nasundhara Palace Hotel Nakatcha Fushi Resorts Maalifushi Como Hurawalhi Resort

Mauritius

TDIC Headquarters Abu Dhabi Stock Exchange ADIC Towers Abu Dhabi National Exhibition Centre (ADNEC) Etihad Towers Aldar HQ Central Market Al Bandar Residences Al Hosn Gas HQ Abu Dhabi Airport

Azerbaijan

Intercontinental Balaclava Fort Resort The Four Seasons Anahita Resort

Port Baku Tower Presidential Villas, Shadahg

Oman

Dubai

The Chedi Crowne Plaza Hotel, Sohar Alila Jabal Akhdar

Qatar Ramada Hotel Al Shaqab Equestrian Academy Fraser Suites Grand Hyatt Intercontinental Hotel Musheireb, Heart of Doha Souq Waqif Hotel St.Regis Hotel Apartments Oryx Rotana Radisson Hotel La Cigale Hotel Dukhan Palace Doha Convention Centre The Gate Mall Doha Centro Banana Island Resort

Seychelles Eden Island Resort

Holland Waldorf Astoria, Amsterdam

U-Bora Towers Al Barari Villas Equestrian Villas Jumeirah Golf Estates Palm Jumeirah Limitless Office Towers Bank Melli Iran Building Emaar Old Town Emaar Dubai Marina Emaar Office Park South Ridge, Downtown Dubai Mirdif Mall Vox Cinemas The Onyx City Walk

Qatar Viva Bahriya Al Shaqab Villas Qatar Airways Premium Lounges Qatar Airways Staff Accommodation Heart of Doha / Mshereib Al Muraikh Tower

Bahrain

Project Reference List Institutional Projects Abu Dhabi Zayed University New York University Cleveland Clinic Mafraq Hospital Al Ain University Masdar Institute of Science & Technology Oasis Hospital Al Ain Abu Dhabi Courts Midfield Terminal

Qatar Sidra Hospital National Museum ISF Camp

Dubai Al Zahra Hospital School of Research Science Formarke School

Saudi Arabia Princess Noura University Siemens Business Gate, Riyadh Samba Bank HQ, King Abdullah Financial District King Abdulaziz International Airport King Abdulaziz Center for World Culture Senegal Blaise Diagne International Airport

Capital Towers

Pakistan Orchid Apartments, Lahore

UK Tribeca, London Tower One, Nottingham Elephant Road Development House of Harrogate Fyfield Hall - Essex, UK

India Baale Private Villas - Goa

UK Bath University

Brochures

SANIPEX GROUP is now a fully ISO accredited company with certificates for ISO 9001:2008 Quality Management System and ISO 14001:2004 Environmental Management System. This is a significant accomplishment for the company and demonstrates its commitment to achieving and maintaining excellence in all aspects of its business.

BDX-PRO-2015A4-A-WH

SANIPEX FZE P.O. Box 262044 Jebel Ali Free Zone (South), Dubai, UAE +971 4 870 3700 | [email protected] | www.sanipexgroup.com SANIPEX UK Oakwell Way, Birstall, Leeds, England WF17 9LU +44 (0) 1924 233977 | [email protected] SANIPEX ASIA PACIFIC Pty Ltd. UGI-3 East Town Building, 41 Lockhart Road Wanchai, Hong Kong Tel: + 852 2238 2638 | [email protected]