An Advanced Course to Optimize Your Skills in SEO www.admecindia.co.in
Search Engine Optimization Master
(Connection | Engagement | Promotion)
3
Months Duration
Chapter 1: Introduction to SEO • • • • • • • • • •
What is SEO? Why SEO is important for a business? A General overview on all SEO best practices What is a search engine? Anatomy of a search engine Types of search engine Primary search engines Secondary search engines Targeted search engines What is query interface?
Chapter 2: Search Engines and their Algorithms • • • • • • •
About search engine results pages Explaining crawlers, spiders, and robots Important search algorithms Retrieval and ranking in SEO Search characteristics How search engines work SEO means hard work! 98-1181-8122
www.admecindia.co.in
ADMEC Multimedia Instititue
We’ll help you to create right impression
Search Engine Optimization Master
(Connection | Engagement | Promotion)
3
Months Duration
Chapter 3: Types of SEO and How they are used? • White hat SEO • Black hat SEO • Gray hat SEO
Chapter 4: What you need before Starting SEO for a Website • • • • • • • • •
You need a website Installing WordPress Exploring WordPress WordPress themes WordPress extensions Creating a website using WordPress Hosting & Domain Uploading website on server
You need image ads too
Chapter 5: The Theory Behind the Long Tail Search • What is long tail search? • How the long tail act
98-1181-8122
www.admecindia.co.in
ADMEC Multimedia Instititue
Search Engine Optimization Master
(Connection | Engagement | Promotion)
3
Months Duration
• Characteristics of long tail keywords • Broad head vs. long tail
Chapter 6: Importance of Keywords for Your Website • • • • •
Why keywords are important Research of keywords Selecting keywords Patterns, proximity, and stemming Natural language vs. Boolean searches
Chapter 7: Tips to Build A SEO Friendly Website Part-1: Internal Ranking Factors • • • • • • • • •
Amount of text on a page Keyword density Location of keywords on a page Text format and SEO Creating Meta tags Keywords in links Content is king Long-term content planning Keyword density and SEO 98-1181-8122
www.admecindia.co.in
ADMEC Multimedia Instititue
Unleash successful SEO secrets with us!!!
Search Engine Optimization Master
(Connection | Engagement | Promotion)
3
Months Duration
Part-2: Planning Site Structure • • • • • • •
Domain name Number of pages Page name or URL planning Image name planning About heading tags and their planning Alt attribute Link title
Part-3: Very Common SEO Mistakes • • • • •
Errors (401, 404, 301 and 302 etc...) Canonical error Handling page redirections Checking HTTP requests Checking validation of your HTML and CSS
Chapter 8: External Ranking Factors • • • •
Why inbound links are important Link importance (citation index) Link text (anchor text) Relevance of referring pages 98-1181-8122
www.admecindia.co.in
ADMEC Multimedia Instititue
Learn the most effective way of doing SEO…
Search Engine Optimization Master
(Connection | Engagement | Promotion)
3
Months Duration
• Increasing link popularity • Link building strategies
Chapter 9: Preparing Website to Upload on Server • • • • • • •
Add favicon XML sitemap creation Add code for Google webmaster Add code for Yandex webmaster Add code for Bing and Yahoo web master Add code for Google Analytics Add urls for Facebook, Twitter, LinkedIn, Google+ etc…
Chapter 10: Does Hosting & Domain Matter for SEO? • • • •
Types of Hosting Types of Domain How to select search engine friendly domain Tips for SEO friendly hosting
URL submission taking in account Article submission and its role in SEO Blog submission PPT submission and tips how to create Directory submission Classified submission Press release submission Forum posting and guest comment Image optimization Video optimization PDF submission Local Listing Question and Answers
Chapter 12: Social Media Optimization • • • •
Blogging Social search Social networks Facebook 98-1181-8122
www.admecindia.co.in
ADMEC Multimedia Instititue
Search Engine Optimization Master
(Connection | Engagement | Promotion)
3
Months Duration
• • • •
LinkedIn Twitter RSS Feeds Google+
Chapter 13: Overview of various Internet Marketing • • • • • •
Live projects How to plan weekly SEO How to create status for client Analysis report Alexa Ranking analysis Analysis our competitors 98-1181-8122
www.admecindia.co.in
ADMEC Multimedia Instititue
SEO Expert, WordPress Designer, SMO Expert, SEO Executive, Senior SEO, On-page SEO Expert etc...
Search Engine Optimization Master
(Connection | Engagement | Promotion)
3
Months Duration
Who will teach you? Mr. Ravi Bhadauria (Web Developer, IM, On-page and PPC Expert) Mr. Ravi is the director and senior most web faculty at ADMEC Multimedia Institute. His sound understanding and exceptional learning methodologies distinguished him from others in the industry. He is having rich industry experience of over 12 years. He is quite supportive and offers congenial working environment to the students which foster their growth.
Mr. Nishu Tomar (Advertising Designer, SEO and SMO Expert) Mr. Nishu is the renowned Advertising Designer, SEO and SMO Expert at ADMEC Multimedia Institute. He is among the pioneers of Internet Marketing, and has an association with the Internet Industry from past 7 years. As a person he knows how the drive the force in right direction.
98-1181-8122
www.admecindia.co.in
ADMEC Multimedia Instititue
Search Engine Optimization Master
(Connection | Engagement | Promotion)
3
Months Duration
Class Room Training • • •
3 Months Regular (3 Days in a Week 1½ hours per day) 3½ Months Saturday or Sunday (2 Hours per Day) 4½ Months Only Sundays (3 Hours)
It’s all to do with the training: you can do a lot if you’re properly trained.
Online Training • • •
3 Months Regular (3 Days in a Week 1½ hours per day) 3½ Months Saturday or Sunday (2 Hours per Day) 4½ Months Only Sundays (3 Hours)
98-1181-8122
www.admecindia.co.in
ADMEC Multimedia Instititue
Hire us for intense training & hardcore industry experience.
Search Engine Optimization Master
(Connection | Engagement | Promotion)
3
Months Duration
For Free of Cost Career Counseling Contact Undersigned:
ADMEC Multimedia Institute C-7/114, 2nd and 3rd Floor, Sector-7 Near Rohini East Metro Station Rohini, Delhi -110085
