Scandinavian Design Classics from

1963 THE BIRTH OF

Scandinavian Design Classics from

1963 THE BIRTH OF

GRAPHIC DESIGN: Position AB PHOTOS: Rolf Andersson, Bild-bolaget, Jeffrey Nishinaka on page 21. PRINTING: Ineko AB, Sweden COVER: Invercote Creato 240 g/m2, insert: Invercote Creato 200 g/m2 © Iggesund Paperboard 2013

SCANDINAVIAN DESIGN CLASSICS FROM

1963 THE BIRTH OF

The elegant Ball Chair was created by Finnish ­designer Eero Aarnio in 1963. It can swivel 360 degrees so it can easily serve as a ­major focal point in a room while still creating a protective private space. This design classic’s futuristic appearance made it a natural choice to ­appear in such feature films as the James Bond ­Thunderball, Men in Black and Dazed and ­Confused as well as the British 1960s television series The Prisoner.

SCANDINAVIAN DESIGN CLASSICS FROM

1963 THE BIRTH OF

The clear influences of Italian design on the Swedish Volvo P1800 sports car are partly because its designer, Pelle ­Petterson, was employed at the time by the Italian design agency Frua in Turin. Petterson later made a name for himself as a successful sailor and sailboat designer. The popularity of the car grew when it became closely ­associated with the lead character in the television series The Saint based on the novels by Leslie Charteris. The star, Roger Moore, drove a white Volvo P1800 throughout the series. Much later, when The Saint became a feature film, the new lead, Val Kilmer, also drove a Volvo, a C70 Coupé.

SCANDINAVIAN DESIGN CLASSICS FROM

1963 THE BIRTH OF

The creative output of Swedish designer Stig Lindberg ranged from ceramic feature walls in the Al Rashid Hotel in Baghdad to the design of televisions and illustrations for children’s books. Lindberg was best known as the artistic director of the Swedish porcelain factory Gustavsberg. There he was ­responsible for many successful dinnerware ­services, which were extremely popular in Swedish homes. His Berså series was made in large quantities in the early 1960s and has become a highly valued design classic.

SCANDINAVIAN DESIGN CLASSICS FROM

1963 THE BIRTH OF

Storebro is a small inland locality in southern Sweden where many refugees from Estonia and Latvia settled before and during World War II. Most of them got jobs at the biggest local company, Storebro, which did metal working. When owner Ivar Gustafsson discovered that many of his new employees had brought boatbuilding skills with them from their home countries, he began producing wooden boats on a large scale. One of the first successful models was called Solö. The production expanded and in time came to include considerably larger and more luxurious boats.

SCANDINAVIAN DESIGN CLASSICS FROM

1963 THE BIRTH OF

BRIO is known worldwide for its wooden toys. Founded in 1884 in the southern Swedish province of Skåne, the company originally made baskets but soon began focusing more and more on toys. BRIO toys are designed to be learning tools and are easily recognised by their distinctive shapes and colour scheme. BRIO is best known for its toy trains and tracks, all made of wood. Today the toys are made in China but are still developed and designed in Sweden. BRIO still has a toy museum in Osby, Skåne.

SCANDINAVIAN DESIGN CLASSICS FROM

1963 THE BIRTH OF

The driving force behind the success of the Finnish textile company Marimekko was its head designer, Maija Isola, who created more than 500 innovative textile patterns during her career with the company. Her style has been described as ranging from minimalist geometric to subdued naturalistic to explosions of colour. However one chooses to describe it, her style was the key to Marimekko’s global advances during the 1960s. The Kaivo pattern shown here was created by Isola together with her daughter Kristina, who also worked as a designer for the company.

SCANDINAVIAN DESIGN CLASSICS FROM

1963 THE BIRTH OF

CH07 is the uninspiring name of this chair by Danish furniture designer Hans Wegner. In the course of his career he created more than 500 chairs, all based on the conviction that a chair should not only be functional but also aesthetic. The CH07 premiered in a small edition in 1963 and was then forgotten, only to be rediscovered in the 1990s and put back into production to great international success.

SCANDINAVIAN DESIGN CLASSICS FROM

1963 THE BIRTH OF

The Plug Inn wall clock was not designed by a Scandinavian but by a Dutchman, Frits Vink, who created many exciting clocks. However, its clean lines and restrained elegance made the clock a favourite with the Scandinavian public and it was a bestseller in the early 1960s. Vink worked for NASA on designs for the space industry before launching his own business focusing on consumer products.

SCANDINAVIAN DESIGN CLASSICS FROM

1963 THE BIRTH OF

Even before World War II designer Ralph Lysell was working to create a one-piece phone for the Swedish telephone company Ericsson. That ­development work was suspended during the war but was resumed by Lysell’s designer colleague Gösta Thames. The final result was the Ericofon, later better known as the Cobra. The inventors, both with an engineering background, could hardly have imagined that a few decades later their creation would feature in design museums around the world and constantly appreciate in price.

SCANDINAVIAN DESIGN CLASSICS FROM

1963 THE BIRTH OF

Viktor Hasselblad was a photography enthusiast who transformed the family firm into one of the world’s leading camera manufacturers. He began making cameras in the 1940s, when the Swedish air force asked him if he could build a reconnaissance camera like those in German airplanes. “No, but I can build a better one,” he replied, and did just that within a year. A few years later he unveiled the world’s first medium format, single-lens mirror reflex camera with interchangeable lenses, film magazines and viewfinders. The American Apollo space programme selected the camera to document the journeys to the Moon and twelve Hasselblad cameras still remain there today.

SCANDINAVIAN DESIGN CLASSICS FROM

1963 THE BIRTH OF

This compact record player with a built-in speaker in the lid was a status symbol among Swedish teenagers in the 1960s, long before ghetto blasters and Walkmans. The functional design was created by engineers at Luxor’s design department. The Luxor brand, which dominated Scandinavian consumer electronics in the 1960s, was inspired by something so far away as the tomb of the Egyptian pharaoh Tutankhamen. The tomb was a recent discovery when the company’s founder was searching for a brand name with international flair so the company was named after the city closest to the tomb.

SCANDINAVIAN DESIGN CLASSICS FROM

1963 THE BIRTH OF

Hekla is one of Iceland’s most active volcanoes, located 110 k­ ilometres east of Reykjavik and rising to a height of 1,491 metres. But it is also the name of a lamp created by Petur B Luthersson and Jon Olafsson in the first revolutionary design years of the 1960s. The prototype was made of paperboard but the lamp was later produced in other materials. Only 15,000 Hekla lamps were made and they are now in great demand as vintage collectables. A relaunch of the lamp is being considered.

SCANDINAVIAN DESIGN CLASSICS FROM

1963 THE BIRTH OF

Verner Panton was a true follower of the Danish ­furniture tradition, with mentors such as Poul ­Henningsen and Arne Jacobsen. Despite his Danish origins and his inclusion among the great figures of the Danish design tradition, Panton worked primarily in Switzerland. His creations include everything from architecture to textiles. His Geometry 1 pattern series was released in 1960 as a textile pattern but also ­appears on a range of eye-catching mugs.

SCANDINAVIAN DESIGN CLASSICS FROM

1963 THE BIRTH OF

The Spotnicks were Sweden’s first big popular music export. This instrumental rock group got a real boost when its members adopted the space age optimism of the 1960s and began performing in ‘space suits’. The suits were a hit with the public but made their wearers perspire heavily on stage. The band was high on the charts for a number of years in the UK, Germany and Japan as well as Sweden. The group’s second album, The Spotnicks in Paris, was released in 1963.

SCANDINAVIAN DESIGN CLASSICS FROM

1963 THE BIRTH OF

Norway’s Tias Eckhoff is represented in a number of museums in Europe and the United States. He began his career as a ceramic artist and designed a number of dinnerware services but is best known for his cutlery. As early as 1952 he created the Cypress flatware service for the Danish design firm Georg Jensen. At the beginning of the 1960s he designed Maya for the Danish firm Stelton. With its rounded edges, this elegant cutlery fits snugly in the hand and has won numerous awards, including the Norwegian Design Award and the Classic Award for Design Excellence from the ­Norwegian Design Council.

SCANDINAVIAN DESIGN CLASSICS FROM

1963 THE BIRTH OF

Clothes and shoes for liberated women – that was the guiding principle of Katja Geiger, founder of the brand Katja of Sweden. She advocated a simplicity that was closer to the American tradition of ­everyday wear than to the French haute couture focus on ­festive occasions. Her signature style was formfitting, comfortable clothing in bright colours, often ­inspired by woven textiles from Sweden’s ­traditional peasant culture. In the mid-1960s she also began showing her designs in Paris to great success.

SCANDINAVIAN DESIGN CLASSICS FROM

1963 THE BIRTH OF

From its home base in a remote forested region of Sweden, the accordion firm of Hagström dominated the Nordic market for the instruments in the 1940s and ’50s. In 1952 the founder, Albin Hagström, died. To learn the music industry, his son and heir Karl-Erik was sent to the United States in the mid-1950s. To pay for the trip, he had with him a small stock of accordions to sell. After a few months he returned with the bitter news that it was impossible to sell accordions because everyone over there wanted electric guitars. The company immediately began making guitars. In time it was so successful that the artists who used its guitars included Elvis Presley, Frank Zappa, Jimi Hendrix, The Eagles, David Bowie and ABBA.

SCANDINAVIAN DESIGN CLASSICS FROM

1963 THE BIRTH OF

INVERCOTE YOUR DESIGN Since 1963 – for fifty years – Iggesund Paperboard has been making Invercote®. In that time Invercote has come to be a favourite among designers who work with demanding applications in graphic production or packaging. Superb printing properties combined with flexibility, shapeability and surface smoothness make Invercote highly popular among designers who seek elegance, perfection and functionality. Invercote is a design product with its roots in one of the golden ages of design – the early 1960s. While its white, flat appearance might not make it as eye catching as some of its design contemporaries, when Invercote is combined with the fantastic creativity shown by our customers the final results can more than hold their own among the world’s design greats. We thank all of you who are using Invercote to show what true designer freedom is.

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