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FOR THE MODERN TRAVELER FROM SCANDINAVIAN AIRLINES | JANUARY 2016 1 1.4 million readers Scandinavia’s most-read lifestyle magazine The real Titiyo ...
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FOR THE MODERN TRAVELER FROM SCANDINAVIAN AIRLINES | JANUARY 2016

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1.4 million readers Scandinavia’s most-read lifestyle magazine

The real Titiyo Pop star Titiyo has finally made a record in Swedish. This time it’s personal

SUPER BOWL 50 YEARS Bigger than ever | “BENKE” RYDMAN Dance, dance, dance REYKJAVIK ROCKS Inside Iceland’s music scene | ANNIE SEEL Wild at heart AIRBNB Homes away from home | COACHING Reach your potential GRAN CANARIA Weekend getaway | GET ON YOUR SKIS Your boss already did

WELCOME TO OUR FLAGSHIP STORES S Y D N E Y C I T Y N S W, 8 9 M A R K E T S T R E E T

• •

COPENHAGEN CITY CENTRE,

NY ØSTERGADE 4



S T O C K H O L M C I T Y C E N T R E , G R E V T U R E G ATA N 1 4

C O P E N H A G E N A I R P O R T, N Y T O R V •

W W W. O L E LY N G G A A R D . C O M

SCANDINAVIAN TRAVELER THE JANUARY ISSUE

LIKE THE MAGAZINE? TAKE IT WITH YOU. (DON’T WORRY, WE’LL GIVE THE NEXT PASSENGER A NEW COPY)

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Super Bowl 50 The National Football League (NFL) final is much more than an American football game

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And there’s more

JANUARY 2016 SCANDINAVIAN TRAVELER

It’s time for everyday extraordinary. TISSOT CHEMIN DES TOURELLES AUTOMATIC. A VERY SPECIAL PIECE THAT TAKES ITS NAME FROM TISSOT’S HOME ADDRESS IN LE LOCLE, THE CRADLE OF THE WATCH INDUSTRY IN SWITZERLAND. IT HAS A POWERMATIC 80 MOVEMENT WITH UP TO 80 HOURS OF POWER RESERVE, A DOMED SCRATCH-RESISTANT SAPPHIRE CRYSTAL AND A SEETHROUGH CASEBACK.

ZU R I CH — PAR I S — LO N D O N — N E W YO R K — B EIJ I N G — H O N G KO N G — SI N GAP O R E — N E W D ELH I — D U BAI — M O S COW

TI S S OT WATC H E S .CO M

SCANDINAVIAN TRAVELER THE JANUARY ISSUE

13 | Shortcuts

A classic reborn, designer hotels, travel tips for sports and movie enthusiasts

22 | Super Bowl 50

The half-time show heard around the world. Super Bowl is 50, and bigger than ever

30 | True Titiyo

Titiyo is known for her soul voice, but in her first album in Swedish she truly bares her soul

40 | Benke’s bounces

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To the max Improve your skiing, with the help of gadgets, of course

Dancer choreographer Fredrik “Benke” Rydman chats about dance, magic – and math

44 | Home away from home

Airbnb is one of the best examples of how the sharing economy changes the world

52 | On your skis, get set

Cross-country skiing has become Scandinavia’s “in” sport again. Even executives are doing it

60 | Built on sugarcubes

The Icelandic music scene is much more than just Björk or The Sugarcubes – but a lot can be traced back to them

68 | Sweet dreams

A Finnish designer couple turned an old Las Palmas chocolate factory into their passion project

72 | Annie Seel’s the deal

She’s been called “The Princess of Dakar.” Now Annie Seel will try to finish her eighth Dakar rally

78 | Put me in, coach

A good coach is like a mentor, a teacher, and a Zen master, all in one. We all could use one

91 | Flight guide

SAS app gets another update, SAS turns 70 in 2016, PayPal payments, maps, fleet

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JANUARY 2016 SCANDINAVIAN TRAVELER

U N LO C K T H E J O U R N E Y

THE BENEFITS OF PLANNING AHEAD Book with Avis for your 2016 holiday and enjoy a little something extra. Receive 3,000 EuroBonus Extra points*, a free Additional Driver and up to 15% off your rental cost for bookings of 2 days or longer. To find out more visit www.avisworld.com/EuroBonus

*Terms & Conditions apply. Reservation period from 1st January to 29th February 2016 Rental period from 1st March to 31st December 2016

SCANDINAVIAN TRAVELER THE JANUARY ISSUE

ADDITIONAL ARTICLES, TRAVEL TIPS, INTERACTIVE MAPS, VIDEOS AND MUCH MORE ON SCANDINAVIANTRAVELER.COM

TRAVEL TRENDS FOR 2016 Travel blogger Lovisa de Geer already has a packed travel itinerary for 2016. Here is her list of the new year’s hottest destinations and trends. If you’re looking for an active vacation, I recommend the surfers’ paradise of The small, scenic waterfront neighborhood of Dumbo got its Nicaragua and the Mukul hotel, which name because it lies “Down Under the Manhattan Bridge is popular with celebrities. Or Overpass” in Brooklyn. Find some great things to do in this Brazil’s Itacaré, where I check in trendy neighborhood at scandinaviantraveler.com at the charming boutique hotel, Vila Barracuda. EVERYTHING YOU NEED TO KNOW The most luxurious place to On a night out in Estonia’s capital, FOR YOUR LOS ANGELES TRIP stay is undoubtedly the recentexpect to dance your socks off, because ly opened Amanera in the First time in Los Tallinn, the pearl of the Baltic Sea, sure Dominican Republic. Riviera Angeles? We got you knows how to party! House music Maya in Mexico is another covered. Find out where to beats can be heard until five in the trendy destination – don’t miss stay, where to eat and the morning. Find the coolest places the Hartwood restaurant there. perfect way to spend a week at scandinaviantraveler.com The Miami hotel scene has comin the City of Angels. pletely exploded! The hottest newcomer is the Faena Hotel Miami Beach. Los Angeles is also teeming with new hotels. Dream Hollywood, West Hollywood EDITION, and the affordable Freehand are just some of the new placLovisa de Geer es you can look forward to visiting in LA. Hong Kong, Colombia, and Tokyo also VISIT THE VIBRANT LATINO STYLE FOR MEN make the list of top destinations. And for NEIGHBORHOODS IN CHICAGO IN COPENHAGEN the trendy traveler, your 2016 vacation just Chicago has one of the largest Latino Being fashionable never goes out of style has to include both a digital detox and actipopulations in the US, including 1.5 mil– even for men. More and more men are vated carbon water. lion Mexicans and 190,000 Puerto Rimaking their mark by dressing in a classic Read more about cans. Scandinavian Traveler visited the vibrant style. It’s all about class, even on an ordiLovisa and her blog at Mexican neighborhood of Pilsen and Puerto nary weekday. At scandinaviantraveler. scandinaviantraveler.se and Rican Humboldt Park. Read the story at com, we list the best places for you to find follow her on Instagram at @lovisa_degeer scandinaviantraveler.com top men’s fashion in Copenhagen.

THINGS TO DO IN DUMBO – BROOKLYN’S ULTRA HIP NEIGHBORHOOD

Clubbing in Tallinn

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JANUARY 2016 SCANDINAVIAN TRAVELER

Lupi Reali Montepulciano d’Abruzzo

Also available in 3 liter bag-in-box

www.symposiumwines.no

CAMPAGNA FINANZIATA AI SENSI DEL REGOLAMENTO CE N. 1234/07

SCANDINAVIAN TRAVELER THE JANUARY ISSUE

Eva Paulsen

Viktor Flumé

Michaela Möller

Erik Nylund

WRITER

PHOTOGRAPHER

WRITER

ILLUSTRATOR

A Swedish freelance journalist based in Berlin since 2007. On the road more often than not, she writes about a wide array of topics across the globe. For this issue, she met legendary Icelandic drummer Siggi Baldursson for a walk on the musical side of Reykjavik.

Flumé is a Stockholm-based freelance photograper who specializes in fashion and portraits, working all over the world. He photographed Titiyo in the Stockholm neighborhoods she grew up in, which also inspired Titiyo’s new album.

In this issue, the Stockholm-based journalist lays out Airbnb’s billion-dollar success story. “It’s a perfect example of how people can connect, cooperate, and thereby be more efficient with resources. The sharing economy has a bright future," she says.

Nylund is a freelance infographics artist and illustrator who likes to visualize all kinds of information from numbers, locations, and processes to even softer values, like feelings or phenomena. Sometimes they all come together – like in the Airbnb article in this issue.

Bird Safari

The number two attraction at Nordkapp (North Cape) Evver E eryy ye year a sin ar i ce c 199 9 2, thooussan ands d of vi ds v ssiitoorrss havve haad th the he fort foortun unee too exp xper erie er ieenc ienc nce ce th t e bi bird rd d safar affar arii ne near arr N rd No rdka k pp ka pp.. A bi b rd saf a ar arii th that at acc at ccor orrdi dingg to lo ding long ng-t ng --ttime im me tour to ur gui uide de Nac acho h Engel ho nggel fro rom m Spai Sp pai ain n is i “li l ke a BBC C w ld wi dlife liife f dooc ocum cum umen men nta tary ry.” Take T Ta ake adv dvan a taage of yo an y ur u mom omen en nt in n the he nor o th to e peeri ex r een nce onee of Eu Euro roope pe’ss greeat ates estt an es and m moost st accceesssibl si blle saanc n tu tuar arie iees off Atl tlan anti ticc bi b rd ds. s Be daazz zzleed byy mill mi llllioonss of in indi indi divi vidu vidu vi dual a bir irds ds bre reed edin ed ing, g divvin g, ng, g, and flyin and an flyin fly ing at Gje jesv esvvær æ st stap ap ppa pan n Na Natu tu uree Resserrve v.

T is Th i is on ne off your ou ur oon nce c -iinn aa--liife feti time ti m nat me atur uree op oppo pp poort r un nittie ies. ss.. The he one ne and a haallf ho hourr boa oatt to tour urr u leeav aves es fro rom m Gj Gjes essvæ esvæ vær ær to to Gje jesv jesv svær ærrst stap a pa appa ap pan Na pan N tu Natu turree ture Rese Re eserv seerv rve vee,, 15 kkm m wes e t ooff the h Norrdk dkap kap app p cl clif iffff.. D il Da i y de d pa p rt rtur urres ures e in th thee su s mm m err to Gj Gjes eessvvæ esvæ ærssta tapp ppan pp a an Natu Na ture ree Res eser e vee. W lc We lcom com me to t an un unfo forg fo rgetttaabl blee na nature natu tu ure re exp xper perrie ienc nce! nc e!

Discoount Disc ountt cod co de: de:

9765 10

[email protected] tel. +47 416 13 983 www.birdsafari.com

JANUARY 2016 SCANDINAVIAN TRAVELER

SCANDINAVIAN TRAVELER

FOR THE MODERN TRAVELER FROM SCANDINAVIAN AIRLINES | JANUARY 2016

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Scandinavian Traveler has 1.4 million unique readers

1.4 million readers Scandinavia’s most-read lifestyle magazine

The real Titiyo Pop star Titiyo has finally made a record in Swedish. This time it’s personal

SUPER BOWL 50 YEARS Bigger than ever | “BENKE” RYDMAN Dance, dance, dance REYKJAVIK ROCKS Inside Iceland’s music scene | ANNIE SEEL Wild at heart AIRBNB Homes away from home | COACHING Reach your potential GRAN CANARIA Weekend getaway | GET ON YOUR SKIS Your boss already did

Editorial Director Åsa Lundqvist

Editor Emma Olsson

Responsible under Swedish press law

Web Editor Emma Brink

Editor-in-chief Anna-Lena Ahlberg

Art Director Kristian Strand

Editor Risto Pakarinen

ABOUT THE COVER

Email [email protected]

Titiyo is many things but one thing’s for sure. Whether singing catchy pop or deep soul music, it always comes from the heart. On our cover, too, she’s both playful and mysterious at the same time. Who is the real Titiyo? (Read the piece for answers). Photo: Viktor Flumé

DG MEDIA SALES Sales Director Catarina Berggren

DENMARK Sales Manager Christian Vimtrup

SWEDEN Account Manager Jacob Gündüz

NORWAY Sales Director Siri Danielsen

Account Manager Martin Lind

Key Account Manager Pia Kristensen

Coordinator Annika Stiernspetz

Key Account Manager Jannike Thomassen

Translator Stratcore Prepress & Print Done & Stibo Graphic SAS Head of Marketing Programs Maria Wästlund maria.wastlund @sas.se

SAS Vice President Brand and Marketing Stefan Hedelius stefan.hedelius @sas.se

SAS Executive Vice President and Chief Commercial Officer Eivind Roald

Sweden • Tel +46 72 506 86 20 [email protected] Norway • Tel +47 21 60 81 90 • Fax +47 21 60 81 91 [email protected] Denmark • Tel +45 33 70 31 • Fax +45 70 27 11 56 [email protected]

Keep updated at

scandinaviantraveler.com

Scandinavian Traveler is published by OTW Birger Jarlsgatan 61 • SE-10365 Stockholm otw.se

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Scandinavian Traveler is a magazine published 12 times a year and a daily updated website produced by OTW Communication in cooperation with SAS. Opinions expressed in this publication are those of the authors or persons interviewed and do not necessarily reflect the views of the editors, OTW Communication or Scandinavian Airlines. All rights reserved. Material in this publication may not be reproduced in any form without written permission. Please note that unsolicited manuscripts, photographs and illustrations are not accepted. Scandinavian Traveler accepts no responsibility for such material sent to its office, nor is it liable for loss of, or damage to, such material. All editorial material in the magazine Scandinavian Traveler is digitally stored and will be republished on the web and in various digital media. Persons contributing material to Scandinavian Traveler consent to digital storage and republication. Any reservations against this should be made before publication. All correspondence to Scandinavian Traveler may be published. SAS Customer Relations www.sas.se/feedback

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Follow the dream

When Kenneth Gundersen Bjørneseth turned forty he knew that something had to be done. He really made a big change in his professional life, and his only regret is that he didn’t pursue his dream earlier. He had always been above average sports interested, and had spent numerous hours training for long-distance skiing and biking races. He even played handball on a top level in his teens.

client’s point of view. Getting back at school at a grown-up age has barely been a positive thing for me. Being an active person, LWȇVHDV\IRUPHWRUHODWHWRWKHGL΍HUHQWKHDOWKLVVXHV the clients are consulting me for.

But obviously Kenneth spent more hours in the sports hall, than studying for his exams. So when he graduated from school, his grades weren’t good enough to qualify for physiotherapy-studies. Instead he ended up as an electrician. A job he absolutely enjoyed doing for quite some years, but his wife continuously heard him mentioning his desire to work with VRPHWKLQJUHODWHGWRKLVȴHOGRILQWHUHVW So when Kenneth turned forty she told him, that if he was going to follow his dream – the time was up. Kenneth found Axelsons Body Work School and the course in body massage. Luckily both his wife and employer were positive to his part time-studies, and Kenneth found himself enjoying studying anatomy and GL΍HUHQWPDVVDJHWHFKQLTXHV - We got early trained in both receiving and giving massage, and today it really helps me to see the treatment from the SCANDINAVIAN TRAVELER JANUARY 2016

.HQQHWKZDVOXFN\DOUHDG\DWWKHHQGRIKLVȴUVW year at Axelsons, he was contacted by a clinique ZLWKDURXQGWKLUW\GL΍HUHQWERG\WKHUDSLVWDQG today he still works there three days a week. The other two weekdays he works at Move, where he co-works with two chiropractors. - It’s great to be able to discuss the cases with doctors and physiotherapist, I learn something new every day.

From Electrician to Massage Therapist: At the age of 40, time had ȴQDOO\FRPHIRU.HQQHWKWR follow his dream. He retrained as a Massage Therapist at Axelsons Body Work School in Oslo and he has not for one minute regretted the decision.

On the question whether it has been any disadvantage by setting up a new career, he says that his only regret is that he didn’t do it earlier. - It took a bit of time to build up my practice, but today I’m so happy that I did follow my dream. To me it’s really satisfying when my clients tell me that their headache or back problems are gone. I can organize my own working day, DQGEHVWRIDOOΖKDYHWKHDIWHUQRRQVR΍WREHZLWKP\ZLIHDQG children, tells Kenneth Gundersen Bjørneseth (44) with a big smile.

www.axelsons.no

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SWEDEN Djursholm: Mr G5R5&-#(!),!9 Zgander R5 Č(%Č*#(!9 Friberg’s5R5 &'Č9 Ljunggren5R5.)%")&'95La Chemise, Ströms ,,!9 Lolles5R5ä,(')95Friberg’s R5Äå%,5Bä&C95Zganderr | DENMARK5",&)..(&/(9 K Sebastian5R5),-")&'95Daniel 3(!3595New England5R5#&%),!9 Mr Silkeborg | FINLAND5&-#(%#9 Vaatturiliike Sauma NORWAY5,!(95 Y Scabal Klöverhuset, Scabal Lagun5R5-&)95Ferner Jacobsen, Skabo5R5,)("#'9 Bogart.Cosmo5R5&-/(9 Chris Contact: Showroom Sabbia +46 70 232 87 75 | Please follow us on Instagram: sabbiashowroom

DESIGN HOTELS CULTURE FESTIVALS FILM FESTIVALS SPORT EVENTS

How to renovate an icon

Photo by Christoffer Askman

Room 606 is one of the most recognizable hotel rooms in the world

This way to Copenhagen A return trip to Copenhagen will cost you from 20,000 points. Taxes and fees apply from €30. Book at flysas.com

Copenhagen’s SAS Royal Hotel is a modern icon, designed by Arne Jacobsen for SAS and now known as the Radisson Blu Royal Hotel. The hotel is getting a thorough renovation, bringing modernized facilities and some of Jacobsen’s more unknown designs into play By Lise Hannibal

WHEN IT OPENED in 1960, the SAS Royal Hotel was a forerunner: it was Denmark’s first skyscraper, the highest building in Scandinavia, and a temple of modernist design, with every detail created by Arne Jacobsen. Some of Danish design’s most beloved classics, the Egg chair and the Swan chair, were designed specifically for the lobby and are still vital parts of the interior. So how do you renovate a hotel that is a part of Denmark’s cultural heritage? We asked Tom Flanagan, the Carlson Rezidor Hotel Group’s Area Vice President, Nordics.

SCANDINAVIAN TRAVELER JANUARY 2016

“Every Dane relates to Arne Jacobsen’s design,” Flanagan says. “We wanted to use this opportunity to bring back some of Jacobsen’s more unknown designs and then mix in some new Danish design with the icons to create a new expression. The Egg chair and the Swan chair are classics, and they will continue to play an important role, but by introducing less familiar works like the Swan sofa or the Oksen chair we aim to recreate the cuttingedge, modern design experience Jacobsen wanted this hotel to be.” Renovations will include the lobby, confer-

ence area, and guest rooms, and it will be done in sections over the next three years. Among the new elements are a modern spa, top-range restaurants, and green solutions such as intelligent glass on the façades to help regulate temperature. WHAT WILL REMAIN untouched is Room 606, which still stands exactly the way Jacobsen designed it and is one of the most photographed hotel rooms in the world. Another keeper is the original SAS sign on top of the building.

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SCANDINAVIAN TRAVELER SHORTCUTS DESIGNER HOTELS

Stay in style Created by some of the world’s most renowned architects, these hotels are monuments to great modern design and offer superbly unique accommodation

ELCIEGO

WORK OF ART Hailed for the Guggenheim Museum in Bilbao, CanadianAmerican architect Frank Gehry is easily recognized by his floating forms and bent metallic materials. This twisted signature style was also used for his 2006 luxury wine hotel in the Rioja district in Spain, creating an inhabitable sculpture amidst the vineyards and ancient villages of the region. Hotel Marques de Riscal Calle Torrea Kalea, 1 Elciego • Spain marquesderiscal.com

MARSEILLE

BRUTALLY MODERN The Swiss architect known as Le Corbusier was one of the leading lights of modernism. This Marseille hotel, built in roughcast concrete between 1947 and 1952, is one of his most famous works, not least for its futuristic roof level with a children’s paddling pool, along with fantastic seaviews. It’s also known for its later influence on so-called brutalist architecture. Hotel Le Corbusier Cité Radieuse, 280 Boulevard Michelet • Marseille • France hotellecorbusier.com

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SORRENTO

LUCERNE

SWEEPING VIEWS

CINEMATIC SIMPLICITY

Italian architect and industrial designer Gio Ponti is the man behind this 1961 design classic, which is found on the Amalfi coast and characterized by stunning graphic patterns on blue ceramic tiles, inspired by the ocean. The hotel has preserved the original Ponti design, and every detail still looks incredibly modern. The views over the Gulf of Naples will take your breath away. Hotel Parco dei Principi Via Bernardino Rota, 44 Sorrento • Italy royalgroup.it/ parcodeiprincipi

TURIN

OLD MEETS NEW

Famed in Denmark for the DR Concert Hall, Jean Nouvel transformed this original 1907 building into a completely modern, deluxe design hotel in 2000. Nouvel designed every detail of the interior, which features stills from his favorite movies projected onto the ceilings, lighting the rooms in different colors and giving admirers of the building a vibrant glow from the outside. The Hotel Luzern Sempacherstrasse 14, Lucerne • Switzerland the-hotel.ch

Renzo Piano has turned this former Fiat car factory into a multipurpose complex, which includes a very modern hotel. Half of the rooms feature stunning views of the Alps – and you’ll delight in extras like a former car testing track on the rooftop (now turned jogging track) and free entrance to Fiat founder Giovanni Agnelli’s art collection. NH Torino Lingotto Tech Via Nizza 230 • Turin Italy • nh-hotels.com

JANUARY 2016 SCANDINAVIAN TRAVELER

Trust us to manage your risks Energi Danmark knows both the local and the international energy markets, enabling us to manage risks for our customers and ensure that you are never out of your depth. www.energidanmark.com

Patrick, Power Trader Energi Danmark

www.energidanmark.com

Aarhus Copenhagen Odense Kolding

Malmö Stockholm Gothenburg

Helsinki Vaasa Kuopio

Oslo

Hamburg Hannover

Photo by Samo Trebizan

SCANDINAVIAN TRAVELER SHORTCUTS CULTURE FESTIVALS

GEILO

ICY COOL Music made from the world’s most vital resource, water – in this case, frozen water. The Ice Music Festival in Norway is an ice-cold event founded by Terje Isungset and Pål Knutsson Medhus. Time to grab your cosiest clothes, pack your bags, and head to Geilo for three nights of amazing music. January 21–24 icemusicfestival.no ELKO, NEVADA

PLAIN POETRY

WIDE WORLD OF CULTURE VENICE

VENICE BEHIND THE MASK Who are you behind the mysterious mask? Discover the world of Bauta, Volto, Moretta, and other classic masks during one of the biggest events of the year – Carnevale di Venezia. January 23–February 9 carnevale.venezia.it

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A temporary city, music made of ice, or a cowboy poetry gathering. Here are some of the best, most jaw-dropping events you can experience in January

This way to Venice A return trip to Venice will cost you from 30,000 points. Taxes and fees apply from €30. Book at flysas.com

Each year, cowboys gather in Nevada to present poetry inspired by their lifestyle. The National Cowboy Poetry Gathering began 30 years ago when a small group of poets met to share their work. Today it is an international event considered “the most honest and open-hearted festival in America.” January 25–30 westernfolklife.org HARBIN

SING A SONGHUA The Harbin Ice and Snow Festival in China features breathtaking temporary works of art created with ice from the Songhua River. It’s a must-see for families and gives a whole new meaning to the term Winter Wonderland. January 5–February 28 icefestivalharbin.com LEIPZIG

DREAM A LITTLE DREAM DreamHack in Germany is the world’s biggest digital festival, offering live concerts, competitions in digital art, and e-sports. Several DreamHack events will be held across Europe, including in Bucharest and Cluj-Napoca, Romania. January 22–24 dreamhack.com

JANUARY 2016 SCANDINAVIAN TRAVELER

Earn SAS EuroBonus points. In your sleep.

Best Western Hotels is not only The World’s Biggest Hotel Family SM . We are also the largest hotel partner of SAS EuroBonus. As a EuroBonus member you earn 600 Extra points per night in more than 4 000 Best Western hotels worldwide.

The World’s Biggest Hotel Family SM

Photo by Andreas Rentz

SCANDINAVIAN TRAVELER SHORTCUTS FILM FESTIVALS

Festivals for film buffs It’s easy to lose track of all of the new movies being released week after week. Keeping an eye on some of the top film festivals can help you sort the wheat from the chaff – and sometimes shine a light on an unknown

PARK CITY

GOTHENBURG

BERLIN

VENICE

INDIE STORYTELLING

SCANDI CINEMA

BERLIN BEAR

GLAMOR AND CHARM

Sundance Film Festival – founded by actor Robert Redford and known as the largest independent film festival in the United States – attracts around 50,000 people each year. Both American and international films are represented in categories such as drama, documentary, and shorts. Sundance Film Festival January 21–31 sundance.org/festivals/ sundance-film-festival

The largest film festival in Scandinavia is back for its 39th year. The top prize, the Dragon Award for Best Nordic Film, is bestowed upon feature films from the Nordic countries. Last year, In Your Arms (“I dina hænder”), by Danish director Samanou Acheche Sahlstrøm, grabbed the gong. A wide array of international films are also screened. Gothenburg Film Festival January 29–February 8

The Berlinale is one of the world’s biggest film festivals, part of the Big Three (along with Venice and Cannes), and screens up to 400 films from across genres each year. The Golden Bear (Goldener Bär) is the top prize, with Iranian film Taxi, directed by Jafar Panahi, taking the award in 2015. Alfred Hitchcock opened the first Berlinale back in 1951. Berlin Film Festival February 11–21 berlinale.de

The oldest film festival in the world, Venice exudes oldworld charm while packing plenty of modern day movie star glamor. And the films? We daresay that selections get more daring and interesting each year, as competition increases and tastes change. Venice Film Festival August 31–September 10 labiennale.org/en/cinema

Je suis un movie star…

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JANUARY 2016 SCANDINAVIAN TRAVELER

This is why you’ll love Multiform We’ve found 7 good reasons why your next kitchen should be a Multiform. 1. Original craftsmanship

We assemble our drawer sides with dovetail joints. The original cabinet maker method, which leaves a strenght even greater than the wood itself. The bottom of the drawers and the rear facias are fastened with tongue and groove.

2. Materials

We specifically choose the very best wood for your kitchen. Quality, grain structure and colour tones have to be absolutely perfect. No less.

3. Cabinet carcass

We only use sturdy 19 mm melamine covered material. This gives stability and makes it possible to integrate downlights with out a spacer. The typical 16 mm don’t give these sorts of advantages. For the rear facias we use 8 mm material, which results in them being fastened and not hitting the outer walls. The typical 3 mm masonite plates don’t provide this.

4. Panels

We use durable materiels like veneer or laminate, which are glued directly onto the side of the carcass. This gives a beautiful finish and enhances the impression of quality.

5. Drawer bottoms

We use 3 mm pastel grey compact laminate in table top quality. This withstands the every day cutlery - also in 20 years. A 3 mm masonite plate will not.

6. Surfaces

As the only company, we seal all surfaces on doors, drawers and panels with polyurethane lacquer(auto lacquer). This makes our edges and fronts extremely durable, as well as being able to withstand black scratches on the surface from e.g. belt buckles.

7. Extended quality control

Your kitchen goes through a thorough quality control, which ensures a flawless result and the best possible life span. Good is not enough at Multiform.

multiform.no

SCANDINAVIAN TRAVELER SHORTCUTS GOOD SPORTS

GOOD SPORTS It’s a new year and that means it’s time for new winners. Here are just a few top sporting events to whet your competitive appetite early in the year 1

MELBOURNE

HEATING UP

1 Kicking off the tennis season, the Australian Open is the first of the four Grand Slams. Known for lively audiences, attracting top talent, and the sometimes searing heat, it’s seen annually by more than half a million paying spectators (703,899 last year). Only the US Open has higher attendance. Australian Open January 18–31 ausopen.com NASHVILLE

PUCK THIS! The 61st National Hockey League All-Star Game is an exhibition traditionally held halfway through the NHL season, with proceeds going to the player’s pension funds. This year, the game will be held in Nashville, Tennessee at Bridgestone Arena, the home rink of the Nashville Predators. National Hockey League All-Star Game January 31 nhl.com/allstar BUENOS AIRES – ROSARIO

RALLY AROUND The Dakar Rally is the world’s most amazing motor sport event. This year, it starts in Buenos Aires, then winds through Bolivia before heading back to Argentina for the finish line in Rosario. The Dakar rally has four major competitive groups: motorcycles, quads, cars (ranging from buggies to small SUVs), and trucks. The Dakar Rally January 3–16 dakar.com LILLEHAMMER

BLOOMING YOUTH

Photo by Cameron Spencer/Getty Images

Lillehammer is the host of the fourth annual Youth Olympic Games and the second Winter Youth Olympics ever. More than 1,000 athletes aged 15 to 18 representing 70 countries will compete in 70 events across 15 winter sports. In addition to Lillehammer, some events will be held in Gjøvik, Hamar, Øyer, and Oslo. Youth Olympic Games February 12–21 lillehammer2016.com

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JANUARY 2016 SCANDINAVIAN TRAVELER

ADVERTORIAL PRODUCED BY VIAPLAY

V IA P L AY

Streamingtjänster

2015

WHERE STREAMS COME TRUE Launched in 2011 as the first Nordic streaming video service, Viaplay offers films, series, kids’ stuff, and thousands of hours of sport each month. CEO Jonas Karlén, himself a lover of sport and a father of three, shares his best advice for keeping everyone in the family happy while flying. “Are we there yet?!” “How soon?” “How soon is soon!?” Flying with kids can be tough. A tablet stuffed with kids’ favourites such as Dora, Violetta and SpongeBob SquarePants is the perfect life saver. Most streaming services, however, won’t be of much use on an aeroplane’s slow or nonexistent wifi network. Which is where Viaplay’s “Offline” function comes into its own, helping you keep the kids occupied, happy and (relatively) quiet while you stretch your legs out and watch the latest episode of your favourite series. “Using the Offline feature allows you to download all of your entertainment favourites for a month,” explains Viaplay CEO Jonas Karlén. “These days, people are used to being entertained wherever they are, on any device. With Viaplay Offline, you’re no longer dependent on broadband access to enjoy our content. A father of three who loves

watching sports, TV series and films, the CEO has a lot in common with the average Viaplay subscriber. “The market research company Svenskt Kvalitetsindex just sent me a survey that shows Viaplay is the streaming service with the highest rate of customer satisfaction in Sweden. We’re outdoing Netflix and HBO – which tells me both that we must be doing something right, and that smaller ventures like ours, with a strong local presence, can compete with the big guns on the global market.” According to Marie Nilsson, CEO of the media analyst Mediavision, today’s customers know what they want: to decide for themselves when and where to consume which entertainment: “We note a dramatic shift in consumption patterns since 2012, from traditional TV towards a complete on-demand behaviour. 2015 was the year when people between 15 and 50 started leaving traditional TV for online streaming services.” If that was the trend in 2015, what lies ahead? In 2016, Viaplay launches its first-ever original series: Swedish Dicks, featuring Peter Stormare and Johan Glans. “A big and important step for us,” says Jonas Karlén. He also predicts a growing demand for sport: “Our users love sport. We love sport. We’ve never had as much sport as

we do at the moment, including some of the largest sport events in the world – Champions League, Premier League, La Liga, Serie A and Ligue 1 – but also the best motor sport, golf and ice hockey. An average month we relay around 1,500 hours of live sport, and we often stream more than 200 football matches in a single weekend.”

ABOUT JONAS KARLÉN

Name & title: Jonas Karlén, CEO at Viaplay since August 2015 City: Stockholm Family: Wife and three kids, (four, six, and nine years old) CV: CEO at Viaplay since August 2015, prior to that seven years at Viasat (CEO and other positions) and eight years at Vattenfall. Interests: Football and music. Favorite football team: Malmö FF Favorite football player: Zinedine Zidane Favorite Viaplay series: Transparent (season 2 premiered on December 12th 2015)

XXX XXX SUPER BOWL SCANDINAVIAN TRAVELER HIGHLIGHTS

THE GREATEST SHOW ON EARTH

SUPER B WL

The annual nual ch championship hampionship game game of American Americ football is not just one recurring sporting ev of the world’s largestt recurring events. The half-century-old Super Bowl is a mega mega-industry industry in and of itself By Anders Dahlbom Photos by Shutterstock

W

hen Super Bowl 50 kicks off this year, it will, in a sense, be coming full circle. The very first Super Bowl took place in California in January 1967. In 2016, the event returns to the Golden State to celebrate its golden anniversary. The Super Bowl is the championship game of American professional football, between the top teams from each of the two conferences of

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the National Football League (NFL): the American Football Conference and the National Football Conference. But many of those who sit down in front of their TV sets across America (and the world) are not interested in who wins the game. There are three main reasons why the Super Bowl has become a popular culture phenomenon: the advertising, the music, and the game itself.

SUPER BOWL What: Super Bowl 50 When: February 7, 2016 Where: Levi’s Stadium, Santa Clara, near San Francisco Crowd capacity: 75,000

JANUARY 2016 SCANDINAVIAN TRAVELER

SCANDINAVIAN TRAVELER XXX XXX

SCANDINAVIAN TRAVELER JANUARY 2016

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SCANDINAVIAN TRAVELER HIGHLIGHTS SUPER BOWL

THE MUSIC Michael Jackson rose from a hatch in the stage floor at Super Bowl XXVII in 1993, then stood stock-still for a full minute as the crowd cheered. During that minute, as the fans screamed louder and louder at the biggest superstar on the planet, it became clear that the sports broadcast had become a showcase for artists. There has always been half-time entertainment during football games in America, but it was only after Jackson’s involvement that the organizers began to invite the biggest superstars. Anything to attract a wider audience that was not necessarily interested in sports. Since then, artists such as Prince, Beyoncé, the Black Eyed Peas, Tom Petty, U2, and Madonna have had the honor of “doing” the Super Bowl for just under 15 minutes. Over time, the musical element has expanded and is present throughout Super Bowl week leading up to the game itself. This year, for example, Metallica is holding a concert at the AT&T Park baseball stadium in San Francisco the night before the football game as part of the celebrations.

THE ADVERTISING The Super Bowl’s high ratings every year automatically mean there is a great deal of interest from the advertising world, with the game now something of an unofficial Oscar ceremony for commercials. Many people watch the Super Bowl for the advertisements rather than for the actual football. All the big companies are there, forking out around $5 million for 30 seconds, with viewers voting online for the commercials they like best. “In our industry, it is the biggest thing you can be involved in,” Commercial Director Calle Åstrand says. “It is the only time during the year that people really care about advertising. It’s kind of like when we used to rush to the movies to see the commercials before the film started.” A few years ago, Åstrand was behind a commercial for Tide laundry detergent that was shown during the Super Bowl. Initially, the film, in which a stain started speaking a strange kind of Swedish, was not intended to appear during the game. But the heads of the detergent company liked Åstrand’s idea – and dared to go with it, even though the film had a relatively low budget. The chance they took paid off. The film won several awards and was voted one of the most popular Super Bowl commercials of all time. For Åstrand, this opened many doors. “Sometimes it feels like they are trying to squeeze as much budget as possible into a Super Bowl commercial,” Åstrand says. “I prefer a good idea that you can shoot with a cell phone. A film has to have something unexpected or bold. And there must be a good link to the product, which is not always the case.”

THE GAME

Kick it!

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The Pittsburgh Steelers have the most Super Bowl wins (6)

So what about the game? Well, of course there is also a lot of interest as to which team will be able to hold up the Vince Lombardi Trophy after the final whistle. Professional football is the largest television entertainment in America, and the games are among the mostwatched television programs throughout the football season from September to January. But America’s biggest sport wants to be even bigger. There is still the rest of the world to conquer. Since 2007, regular season games have also been held in London. And there may well be more international matches in the future – and maybe even a European team. NFL Commissioner Roger Goodell has said that if the sport is to achieve its target revenue of $25 billion within 10 years, it has to have more international fans. San Francisco tips The fact that the whole world now For more tips on follows the Super Bowl is a the city, check out start. our recommendations at scandinaviantraveler.com JANUARY 2016 SCANDINAVIAN TRAVELER

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XXX XXX SUPER BOWL SCANDINAVIAN TRAVELER HIGHLIGHTS

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1.25 More than 1.25 billion chicken wings and as many liters of beer were consumed during the game last year

Cost in millions of dollars for a 30-second advertising spot during Super Bowl 50. A record high, as it is every year for the Super Bowl

0

How much the artist providing the half-time entertainment is paid. Appearing at the Super Bowl is seen as an honor – and above all a unique advertising opportunity for artists to showcase themselves

50 000 000

The number of dollars San Francisco expects to spend on all of the events surrounding the Super Bowl

SUPER BOWL IN FIGURES 114 400 000

Number of people in America who watched the Super Bowl last year, making it the country’s most-watched TV program ever

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50

6

Number of times the Pittsburgh Steelers have won the Super Bowl, which is the most of any team in the NFL

The number of this year’s final. Usually written using Roman numerals, this year’s anniversary is an exception. The name “Super Bowl” itself has only been used since Super Bowl III. The first two went by the less snappy name of the “AFL-NFL Championship Game”

55,340 Tons of avocados needed to make all the guacamole eaten. Plus 3,800 tons of tortilla chips

JANUARY 2016 SCANDINAVIAN TRAVELER

ADVERTORIAL PRODUCED BY SWITZERL AND TOURISM

DESIGNER

SKIING rocksresort in Laax

Hotels in Alpine ski resorts are starting to look less like quaint chalets and more like designer playgrounds. Leading the way is Laax in Graubünden, which is building sustainably and sourcing locally while they’re at it.

The Chedi in Andermatt

Nira Alpina in Silvaplana

ADVERTORIAL PRODUCED BY SWITZERL AND TOURISM

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EAR THE LAAX MURSCHETG VALLEY station in the heart of the Swiss Alps, eight huge quartzite cubes stand out against the snow. The monolithic blocks are not natural geological formations but have windows and doors, the latter through which skiing holidaymakers exit and enter. This is the rocksresort, arguably the most well-balanced piece of accommodation in a ski resort for decades. It was envisioned in Laax, designed nearby in Chur and built with stone from a local quarry. But as with all eye-catching architecture, questions of practicality quickly come to mind. Are the sleek lines just nice to look at, or are they also compatible with daily life in Laax, in this case the wear and tear of an active winter holiday?

TO BE FAIR, SWISS SKI HOTELS DIDN’T ALL look like a Sound of Music studio set before the current developments. But there is something different about the modernization going on in Laax. For starters, many ambitious design projects have been priced out of reach of all but the most well-healed. Secondly, they have often failed to blend well with their surroundings. The Chedi in Andermatt, created by Jean-Michel Gathy, does a better job blending in, while at the same time looking decidedly modern. So does the wooden Omnia in Zermatt, where the Matterhorn is right outside your window. But no resort does design better than Laax, even though it is not the only place in Graubünden canton with design hotels. The Engadin valley, for example, is home to posh St. Moritz and Pontresina, but also offers downto-earth design hotels such as the ground-hugging Nira Alpina in Silvaplana and the modular Bever Lodge in Bever, just opened in December, 2015.

ADVERTORIAL PRODUCED BY SWITZERL AND TOURISM

As for the rocksresort, it is the dreamchild of Reto Gurtner, a local Laax visionary and head of the Weisse Arena Group which runs most tourist operations in the resort town. The ski-in, ski-out hotel was drawn up by Domenig & Domenig Architekten, a firm based in Chur, the capital of the canton of Graubünden which is only 25 kilometers away. It was finished in 2009 and feels like a natural second step after Riders Palace – the iconic designer hotel in Laax that gave artsy young snowboarders a place to write home about. Or a third step if you count the Porsche-designed lift Laax installed in 2012. HOWEVER, RIDERS PALAC P E IS ALSO PARTY Y central in Laax, making it less than ideal for families or more mature skiers. A new place was needed, and the rocksresort started taking shape. The resulting hotel/apartment complex is within walking distance of Riders Palace, the signinahotel and Freestyle Academy, the indoor training facility for skiers who want to refine their skills safely before bringing them to the slopes. Furthermore, the central location of all four means that visitors can access the Murschetg lift station on skis. Matching the environmental philosophy of the rest of Laax, the rocksresort was built with sustainability in mind, from its thick energy-saving outer walls to heating through hydroelectric power. Actually, hydroelectricity runs everything on the mountains surrounding Laax, from lifts to artificial snowmaking. Local wood is used where possible to build lift stations, and solar panels heat the seats of chair lifts. The buy-to-use-and-let system of rocksresort makes sure the hotel is occupied and lively throughout the season, adding to the atmosphere and supporting an infrastructure of restaurants, ski rental shops, etc. Not to mention the child-care service, or crèche, and snow kindergarten, two real clinchers for harried parents. Any day of the week, parents can leave their kids in the safety of trained staff while they hit the slopes. The child care is even free of charge if you stay more than five nights.

in the 2,000–3,000meter range, Laax has a reliable supply of snow throughout the season. And the quality of skiing is among the best in the Alps, with everything from wide easy slopes to challenging off-piste runs and glacier skiing. Laax also has a state-of-the-art lift system, four snow parks and Europe’s largest half-pipe (200 meters long, 22 meters wide and almost seven meters high). Today, places like the rocksresort and Riders Palace are adding designer accommodation to the mix, and in a way that relates well to the surrounding area, to its materials and its people. With Laax leading the way to modern, accessible, sustainable and beautiful living in the Swiss Alps, design-conscious skiers are waiting to see what they will come up with next. In the meantime, it will just continue being, all things considered, the most appealing skiing destination in the Alps. WITH THE MAJORITY OF ITS SLOPES

LAA LA AX Popula Popu lati tion on | 1,5 500 Ele eva v ti tion on | 1,0 , 16 met eter es S op Sl ope e le leng ngth th | 235 kil i om omet eter erss Wal alki king ng tra rail ilss | 100 0 kil i om o et eter erss Snow Sn ow par arks ks | 4 Hal alfp fpip ipe | 200 met eters (Eurrop ope’ss la arg rges est) t) Tobo To bogg ggan an run u s|2 New Ne w li lift ft 201 0 5 | 10--se seat at gon ond dola between Alp Sogn Ma Mart rtin n and La a Siala Neares e t airport | Zurric ich h (s (shu hutt ttle le bus tak akes es you straight to Laax) Online | www.laax.com DESIGNER HOTELS IN THE SWISS ALPS ROC OCKS KSRE RESO SORT RT Via Murschetg 15 Laax www. ww w.ro w. rock ro cksr ck sres sr essor esor ort. t.co t. c m co THE CHEDI Gotthardstrasse 4 Andermatt www. ww w.gh w. gh ghmh hmh m ottel els. s.co c m/ m/en e /a /ander ermatt THE OMNIA Auf dem Fels Zermat at ww w w. w th theo eomn mnia ia.ch ch NIR RA ALPINA Via dal Corvatsch 76 Silvaplana www ww w.ni nira raal alpi pina na.ch ch BEVER LODGE Via Maistra 32 Bever www.beverlodge.ch

Photos: gaud ude de enzd nzdanu a ser.com, Weisse Arena Grup upp pe, GMH Hote pe, els, Desig Desig De ig gn Hote o lss

SCANDINAVIAN TRAVELER MEETS TITIYO

THIS IS TITIYO

Just when you thought you knew Titiyo, she transforms into something new. One thing is certain, though – in her first album in Swedish, she also wants you to ‘come along’ By Anders Dahlbom Photos by Viktor Flumé

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JANUARY 2016 SCANDINAVIAN TRAVELER

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SCANDINAVIAN TRAVELER JANUARY 2016

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13 Gården is Titiyo’s sixth solo studio album - and her first in Swedish

Not just a songstress but also a fashion icon

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JANUARY 2016 SCANDINAVIAN TRAVELER

SCANDINAVIAN TRAVELER MEETS TITIYO

“I

don’t know if you’ve heard about the mile-high club. This is not it!” Titiyo is standing at the front of the aisle with a microphone in her hand. Her audience, mostly British business people and weekend travelers, look surprised when the singer starts singing to a beat conjured by her two fellow musicians at 36,000 feet, a record-breaking feat. Titiyo’s short show in the middle of a scheduled flight between Stockholm and London is the highest-altitude concert given by a Swedish artist. A few days later, Titiyo is sitting in an office looking out over a gray Stockholm day, summarizing one of the most unusual concerts in her career. “The biggest fear is being outside your comfort zone, standing there and singing – and no one appreciating it,” she says. “People started applauding even before I started, and for me, applause is like fireworks. When I step onto the stage it is as if another pilot takes over.” The song “Fram till Kanten” (To the Edge), from Titiyo’s latest album, 13 Gården, is about the pulling power of an audience and the longing to step forward to the front of the stage again to see all the hands in the air. 13 Gården, named after her childhood address in Solna, outside of Stockholm, is Titiyo’s first Swedish-language album in a career that spans more than 25 years and includes different styles mixed with long breaks. “If someone says ‘I like Titiyo,’ you could ask the counterquestion, ‘Which of them?’” Titiyo says. There are many versions to choose from. There’s the early 90s soul singer, there’s the pop singer who has recorded with other artists – and there’s the fashion icon who was once named Sweden’s best-dressed woman. In recent years, she’s turned into a TV personality, and currently there’s the singer-songwriter who sings autobiographical songs in Swedish.

Inflight entertainment: serenading SAS passengers on a flight to London

WHO SHE IS AND WHAT SHE DOES Titiyo Yambalu Felicia Jah Age: 48 Hometown: Stockholm Profession: Singer, songwriter, artist Career: Breakthrough solo debut Titiyo (1990). Since then, she has released a handful of solo albums and other collaborations under the names El Rojo Adios and Keep Company. Four Swedish Grammy Awards and two Rock Björns. Current: New album 13 Gården. Touring Sweden for the first time in seven years in the spring.

Go behind the scenes See Titiyo performing on an SAS flight at scandinaviantraveler.com

Follow Titiyo on Facebook TitiyoOfficial Instagram therealtitiyo

A musical timeline in eight songs 1989 “Talking to the Man in the Moon” Debut single that made Titiyo a star in Sweden.

SCANDINAVIAN TRAVELER JANUARY 2016

1990 “Flowers” Taken from her debut album, it made the charts in England.

1993 “Never Let Me Go” Single release from Titiyo’s second album, This Is.

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SCANDINAVIAN TRAVELER MEETS TITIYO

Photo by Linus Hallsénius/TV4

Titiyo also starred in Swedish television show Så mycket bättre

One thing this incarnation has in common with the one that produced her breakthrough in the early 1990s is her voice. Few other singers make such an unmistakable impression as Titiyo. “I always have my voice,” she says. “No matter who’s in the audience or where I am, I know I perform well on stage, and that is an incredibly beautiful feeling. I learned a great deal from [producer] Peter Svensson when we made Come Along [2001]. He always told me that my strength was my soul voice, which I can package in different ways. “I have introduced more simplicity into my singing,” Titiyo says. “It used to be more a sense of ad-libbing and wailing. I was more soul before, but over the years I have learned to sing pop.”



itiyo grew up in a musical home. Her father is Sierra Leone-born musician Ahmadu Jah, who used to take congas to teacher-parent meetings, much to his daughter’s horror. She remembers standing onstage as a little girl dressed in African clothes with her dad’s highlife orchestra. Titiyo found her voice in her teenage years when she was in London to babysit the daughter of her older sister, pop star Neneh Cherry, and Cherry took her to a recording studio to jam with a soul band.

1996 “We Vie” With Stakka Bo, Fleshquartet, and Nåid Featuring several artists in the mid 1990s.

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However, it was Whitney Houston who inspired Titiyo to discover the power of music. “It was only when I found soul that I felt that I fit in,” she says. “I was able to define myself. I was also part of the first generation in Sweden that embraced hip-hop and black music in a new way.” She was Swedish pop star Orup’s backup singer during a tour in the late 1980s, and then things started to move quickly. She signed a recording contract and had a big hit with her debut single “Talking to the Man in the Moon.” She was hailed as the soul queen of Sweden. “I never seem to be able to shake off that label,” Titiyo says. “Yes, I am half black, and yes, I do sing soul – or did, in any case. But it’s an incredibly banal way of seeing me.” In 13 Gården, Titiyo sings that the queen is back. The song is about both herself and all the other strong female Swedish voices that have emerged in recent years. Having said that, she actually was out of sight for long periods. 13 Gården is only Titiyo’s third album of the 2000s. “That’s quick for me,” she says. “I move at a very slow and leisurely pace. I’ve felt fear and apprehension before every new album, and it’s like making a comeback every time. Then there’s a bit of ‘I’ll show them again.’”

2001 “Come Along” Titiyo’s biggest international hit, written by Joakim Berg (Kent) and Peter Svensson (The Cardigans).

Personal Spotify list Panes: “Bones Without You” Miguel & Kurupt: “NWA” Frazey Ford: “September Fields” Mary J. Blige: “Doubt” Daniel Norgren: “Howling Around My Happy Home” The Avener: “Lonely Boy” Lera Lynn: “Lately” (from True Detective) Massive Attack: “Splitting the Atom” Titiyo: “Taxi” (Paresse remix) Bruno K. Öijer: “Hey Ängel” HNNY: “Cheer Up, My Brother”

2008 “Longing for Lullabies” A partnership with Kleerup resulted in a radio hit.

Andreas Kleerup

JANUARY 2016 SCANDINAVIAN TRAVELER

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TRAVELERS DON’T USE GUIDEBOOKS THEY CREATE THEIR OWN

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Belleville Bellevi e evil ill ll lle

Rikers kers Island Isla

You know what it’s like before you go somewhere, asking friends who’ve been there – what to do, where to eat and where to stay? Wouldn’t it be nice to have one place to go and find all these recommendations?

East Ea E a t Orange Orra O rang nge ng

Newark New N ewa ew e wa w ark ar rk

Try REMAP and collect valuable tips from your traveling friends – the true experts that know both you and your destination – on a personalized map. You can edit, share and carry the map with you on your journey. New N ew e wY Yo York or o rk App. Have a nice trip! rk Discover REMAP at sas.se and in the SAS

LENA:

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Bayonne B Bay ayo yo onn on ne

WE ARE TRAVELERS Sheepshead Sheep S he eeps p hea Bayy

Contact my cousin Charlie. She’ll give you VIP treatment at her new restaurant.

Q e ns Queens

SCANDINAVIAN TRAVELER MEETS TITYO

Favorite places to eat in Stockholm Carousel Feels like coming home. I play discs there sometimes. Gustaf Adolfs Torg 20 restaurantcarousel.se Arirang Korean restaurant. Best Asian food. Have been eating there for 20 years or more. Luntmakargatan 65 Babette Fun, delicious, fantastic service. Roslagsgatan 6 babette.se Tennstopet I hang out with the artists there. Dalagatan 50 tennstopet.se Günters Korv If I have to eat street food. Karlbergsvägen 66 Broms Love that they are open all day! Karlavägen 76 bromskarlaplan.se My own home-cooked food But unfortunately, that is out of bounds for you

“It’s great to be popular, but it’s hard work when you’re on the outside looking in,” she says. “I take breaks to get in tune with the times and my surroundings. The music I make should strike the right chord. I’ve also gained a great deal of respect for my albums, and respect is incredibly important to me. I want my art to be seen as craftwork.” Despite the breaks, the public loves her more than ever, thanks to her appearances on popular TV shows such as Så Mycket Bättre (where artists interpret the songs of other artists) and the food and music program Pluras Kök. “People seem to think they’ve gotten to know me through TV,” Titiyo says. “They’re more open today, and they’re not afraid to approach me. After Så mycket bättre it was great to hear that the feedback we got was about Titiyo the person. I had the courage to let people get to know me. I went into it with the attitude ‘This is who I am, take it or leave it.’” A similar attitude shines through 13 Gården. The songs on the album, which she made with musicians and songwriters Jonathan Johansson, Dante Kinnunen, Martin Sakarias, and David Lindvall, portray everything from childhood memories from Solna to corporate gigs.

2014 “Drottningen är Tillbaka” First sign of life in several years and her first time in Swedish as a solo artist.

2015 “Solna” Standout track from her new album, 13 Gården.

SCANDINAVIAN TRAVELER JANUARY 2016



itiyo herself divides her career into the periods before and after Hidden, an experimental electronic outing from 2008 that she wrote herself late at night at home with a synthesizer. Before that she had taken a break for several years. “I felt I had to do something else, to earn money and live a life,” she says. “Looking back, I can see the underlying process, but then I was in a state of panic and despair. My friends kept telling me I shouldn’t quit music. “When you’re in the middle of a crisis, it’s difficult to see the creative side of things, but I now see how important that period was,” she says. “With Hidden, I learned to go with my intuition. Before that, if somebody asked if I was a songwriter, I would have said no, but now the answer is yes. Maybe I don’t write hits, but I do write good album tracks. And they’re also important.”



ow she’ll tour Sweden with her band, but she hopes it won’t take six or seven years until her next record. She already has some ideas, and she may record an EP as early as 2016. “I have a hard time fitting the norm,” she says. “I was looking for apartments a few years ago, but the thought of having an apartment like everybody else made me panic. I don’t want to do anything twice – maybe I’m afraid that people will just get tired of me. But I also fully trust my instincts. Every time I start a new project, it’s like I’m mixing a new cocktail.” 37

Photo by Gagnef

Photo by Gagnef

SCANDINAVIAN TRAVELER MEETS TITIYO

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Photo by Alice Mutasa

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Photo by Gagnef

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TITIYO’S FANTASY FESTIVALS Festival au Désert in Mali, with Tinariwen 1 I have to get back to Africa, and visiting this festival has been a dream of mine. In my dreams, I go there with my partner, Zlatan Ibrahimovic, and Vivienne Westwood.

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Skankaloss/Gagnef in Dalarna, with pop band Amason 2 They played the festival last summer, and afterwards everybody was talking about how great it was. I’d love to see it.

2

Bungenäs in Gotland, with singer/songwriter Daniel Norgren

Bahian Festival in Bahia, Brazil

I’ve seen him five times in the past year. The dream is to see him in the quarry, with just a few people in the audience.

Detroit with the Doors 3 Because I love the Doors. Not everything, but it would have been fantastic to see them around 1970.

New Orleans with no-wave group ESG I want to get there and eat Cajun and listen to the greatest band in the world. That’s what they are!

I’d love to experience this carnival. One of these days I’ll learn to dance samba.

Reykjavik with singer/ songwriter John Grant I like Iceland, and Grant lives there. I hope to be able to work with him someday.

Freetown, Sierra Leone, with Mary J. Blige I get goosebumps just thinking about this. That’s where my roots are but I haven’t been back since 1990. To see Mary there would be a dream come true.

JANUARY 2016 SCANDINAVIAN TRAVELER

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‘DANCE IS LIKE MAGIC… A LITTLE BIT’ In a parallel universe, there’s a technical physicist named Fredrik Rydman. Fortunately for us, in our universe, Rydman is “Benke,” and a dancer and choreographer By Risto Pakarinen Photo by Andreas Lundberg

WHEN I was around 10, a music teacher

showed us how to dance bugg (a Swedish variation of jitterbug and boogie-woogie), and she thought I should take up dancing. I just said yes and went to the class. I had played tennis and football and had done swimming. DANCING was not a cool thing to do when I

was a kid – not for a boy, anyway. I COMPETED in dancing – rock ’n’ roll and

the Lindy hop – and participated in the Swedish and world championships. Dancing was mostly competition for me. I really wanted to win. THESE DAYS, when I get to a new city I put

on my jogging shoes and run around to explore it. There’s something about jogging that makes you quickly feel right at home. “BENKE” must be the worst stage name ever. My middle name is Bengt, and in middle school a classmate heard it and said, “Is your name Bengt? Benke!” And it stuck. Now I answer the phone with “Benke.”

I WAS in Los Angeles in 1995 and saw street dance. I saw this one tiny girl dance with such power that it blew me away. She was so strong and so powerful, and that kind of dancing appealed to me.

nie (Widegren) told me she was going to apply to the Ballet Academy in Stockholm. I went, “Oh, no!” BECAUSE I WAS the only guy at my Uppsala dance studio, they let me dance there for free, provided that I’d commit to dancing in their final show. Done! I GET restless on planes, but I can sleep anywhere. I have lain down on the pavement and fallen asleep. Also, I find airplanes to be a creative space – maybe because there’s not much else to do. MY DAD wanted me to keep on with my physics studies. Now they’re proud of me, of course, but it was difficult for my parents to understand how I could earn a living by dancing.

own a gym and dance studio together, too. I HAVE actually used math and physics in my work as a choreographer. When I think about the sets and moves, I have a mathematician’s or a physicist’s frame of mind.

AFTER HIGH SCHOOL, I moved to Uppsala

to study technical physics at the university. I had been pretty good at math at school, and I figured that would be a good job to have.

CHOREOGRAPHY is like a river or an ocean

that is continually changing its rhythm and shape and flow. I THINK all stage art has to serve a function.

I DECIDED to go for the Ballet Academy au-

dition as well. That was the best decision of my life – that I found the courage to do it. 40

IN UPPSALA, I was 19, while the girls I danced with were in their early teens. That was a little awkward.

MY BEST FRIEND and dancing partner Jen-

JENNIE AND I are still great friends. We OUR GROUP got a gig at a school gym in Kista, outside of Stockholm. Somebody saw us and asked if they could book us. We didn’t even have a name then. That became Bounce.

mind for solutions that are better than mine. You have to always re-evaluate your ideas.

BASICALLY, I see the show in my head and I just work towards it. I try to keep an open

I HAVE finally learned, or accepted, that I

can say no to things I don’t want to do. That it’s not the end of the world. I can find work even if I say no and don’t have to worry about it as much. DO I still dance? That depends on your definition of “dance.” [Laughs]. However, I haven’t danced onstage in a while. MAYBE BOUNCE helped make dance cool

in Sweden.

WHO HE IS AND WHAT HE DOES Benke Name: Fredrik Rydman Age: 41 Work: Dancer, choreographer Lives: Stockholm What he has done: Co-founder of Bounce, a Swedish dance group. Co-developed and choreographed Måns Zelmerlöw's winning song “Heroes” for the Eurovision Song Contest. In 2013, his Swan Lake played in front of sold-out crowds for months in Stockholm and toured in Europe. This year, the tour will include Italy and Germany, before the show returns to Sweden for two weeks in Gothenburg.

JANUARY 2016 SCANDINAVIAN TRAVELER

SCANDINAVIAN TRAVELER ENCOUNTERS FREDRIK RYDMAN

Follow Benke on Instagram Fredrik_Benke_Rydman

Next up for Benke: a contemporary version of Nutcracker

SCANDINAVIAN TRAVELER JANUARY 2016

41

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Evolution over Time From its very first vintage Casillero del Diablo began to reap praise and set wine lovers talking. Cabernet Sauvignon was the brand’s first variety and continues to be the most important for both Casillero del Diablo and Chile. Over the years Casillero del Diablo has expanded, not only to include new varieties, but new lines of wines as well. It ventured into the Premium category with two lines, Reserva and Devil’s Collection, along with Reserva Privada in the Super Premium category and its recently launched Ultra Premium wine Leyenda. This tremendous growth has enabled Casillero del Diablo to have a wine for every occasion with many alternatives for all types of consumers in the more than 140 countries where the wine is now available.

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SCANDINAVIAN TRAVELER OUTLINES AIRBNB

THE HOME NETWORK AIRBNB’S BILLION-DOLLAR IDEA

Five years after Brian Chesky and Joe Gebbia rented out their first air mattress, their business rivaled Hilton Hotels in terms of available rooms. And they don’t own a single hotel By Michaela Möller Illustration by Erik Nylund

I

n 2007, two new design graduates, Brian Chesky and Joe Gebbia, were struggling to pay their rent. To solve the problem, they decided to start a bed and breakfast business in the apartment they shared. They put three air mattresses in the living room and threw in a homemade breakfast. Instead of advertising on established sites, they built their own website – “Airbed and Breakfast.” The idea for Airbnb was born. Five years later, thanks to 3 million guests booking overnight stays through Airbnb, they rivaled Hilton Hotels in terms of the number of bookable rooms – without owning a single hotel. Today, Airbnb is available in more than 34,000 cities in 192 countries. With 2 million homes listed, the platform has made a fundamental change to the way we travel. “It brings people from all over the world closer together, and provides a more authentic experience,” Aja Guldhammer, Airbnb’s Nordic manager, says over the phone from a rainy Amsterdam street. “The range is so varied. There is everything to rent, from small cheap rooms to over 1,400 different castles. There is something for everyone, no

44

matter what you want. One host in Copenhagen rents out at a low price in return for guests spending a few hours with her children, so that they get to meet people from all over the world.” Soon after the first mattresses were on the living room floor and guests had started coming and going, Chesky and Gabbia were fielding questions from people from around the world about expanding to other locations. They decided to scale up their idea to a platform where other people could also advertise their homes or rooms for rent. In 2009, they changed their name to Airbnb and started to take a fee from both those who booked a room and those who rented one out. They also started to offer professional photography services to customers who were using the service. Just one year later, fueled by millions of dollars from external investors, the number of rentals increased by 800%, and Airbnb was already in 89 different countries. In April 2015, The Economist quoted a Boston University study on the hotel industry in Texas, which estimated that in 2016, Airbnb – if it contunues to grow at the same rate – would take a 10% share of the industry’s revenue. JANUARY 2016 SCANDINAVIAN TRAVELER

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By early 2011, 1 million nights had been booked through Airbnb’s platform

SCANDINAVIAN TRAVELER JANUARY 2016

45

SCANDINAVIAN TRAVELER OUTLINES AIRBNB

Airbnb guests spend

2.1

times more than the average visitor

42%

of spending is in the neighborhoods where they stay

Spending and duration of stay for the average New York visitor Airbnb visitors

hotel guests

81%

of hosts share the homes in which they live

74%

of Airbnb homes are located outside the main hotel districts

$880 $690 6.4 nights

3.9 nights

91%

Source Airbnb

of travelers want to “live like a local”

S

ofia Orrheim has had several Airbnb guests stay at her studio apartment in Stockholm’s Södermalm. “I know that staying at a hotel isn’t always a lot of fun, plus I love to give people tips on restaurants and bars, even if they’re sometimes off the beaten track,” she says. “I cherish the idea that I’ve given someone a real taste of Stockholm, while making a little money while I’ve been away.” Some 5km from Orrheim’s apartment, Alexander Widegren has also rented out his one-bedroom apartment in Östermalm. His place was hugely popular, especially during all the royal weddings in recent years. However, he’s decided not to rent it out anymore. “Even though it was fine for me to rent it out, I still worried about the fact that my neighbors didn’t know the guests,” he says. “We don’t usually even lock our front doors in the apartment building, but with strangers in the house, my neighbors’ behavior changed. “It was good income, but it also took a lot of work. I cleaned up the apartment before and after the guests, moved all my clothes and personal belongings out of the apartment and back in, and I’d have 46

Airbnb and safety Across the world, 17 million guests stayed with Airbnb this summer, and there were fewer than 300 calls to the department that handles issues relating to trust and safety. Airbnb now has a range of different security systems in place to ensure the safety of all users. For example, there are systems where users have to verify their identity. Source Airbnb

to stay somewhere else or travel. So I basically asked myself whether I wanted to sleep well or get the cash. Nothing beats a good night’s sleep.”

P

eople starting to use each other’s houses and apartments is part of a larger global trend called the sharing economy, which is also about a change in consumption patterns. Instead of buying services from companies, people are swapping, renting, or borrowing directly from one another. “The sharing economy is shining a spotlight on everything that is somewhat over-regulated and has high overheads, and it is challenging old structures and businesses,” says Anna Felländer, digitization and future economist at Swedbank, and co-author, (together with economists Claire Ingram and Robin Teigland from the Stockholm School of Economics) of The Sharing Economy. Digitization has made it easier for private individuals to rent out their sofas, apartments, and cars to strangers, and also to offer services such as giving someone a ride, dog sitting, or leaf-blowing in a more systematic way. Uber, the transportation network company offering rides in private cars, is another example of a JANUARY 2016 SCANDINAVIAN TRAVELER

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SCANDINAVIAN TRAVELER OUTLINES AIRBNB

A

irbnb has also encountered resistance. Some of it has come – unsurprisingly – from the hotel industry, which argues that sites like Airbnb risk the safety of guests and lead to unfair competition. Of course, there have been setbacks as well. In 2010, a woman had her house completely trashed and all her valuables stolen by a guest. Airbnb initially refused to help the woman, as it had no legal responsibility to do so, but later it relented. Shortly after that came another horror story, when a host had his apartment vandalized. He was also robbed and became a victim of identity theft. Criticism began to spread that the company had lured people into a false sense of security and left them in the lurch when something bad happened. Chesky, the CEO, publicly apologized to the hosts, and Airbnb launched a new Airbnb guarantee of $50,000 (which varies by country) to cover vandalism or theft. The amount has been since raised to $1,000,000. The company has also been in dispute with a number of authorities in America and Europe that are concerned about the uncontrolled growth of private holiday home rentals and the difficulty in collecting the taxes that property owners are required to pay on this income. SCANDINAVIAN TRAVELER JANUARY 2016

‘Companies such as Uber and Airbnb have opened the door for the sharing economy’

In New York, it is illegal for private individuals to rent out their home for a period of fewer than 30 days unless the landlord also lives there at the same time. In Berlin and Barcelona, private short-term lets are known as “illegal housing,” and landlords risk being fined. In many cities and countries, subletting requires permission, without which tenants who rent out property that they themselves are renting risk losing their tenancy. In Stockholm, the Rent Tribunal Board ruled in 2015 that a tenant association can refuse to allow short-term lets to tourists. What impact this will have in practice, however, is unclear. Guldhammer, Airbnb’s Nordic manager, points out that it is always the landlords’ responsibility to ensure they comply with the law. “We’re in more than 190 countries and we have guidelines hosts should check before renting out their place, including checking whether they are allowed to do so,” she says. “If it’s not allowed, they shouldn’t do it. “We would like to talk with the cities about how we can work together and how they can benefit from people sharing their homes with guests,” she says. “This is so new, and we need to work together to resolve it.” According to Felländer, the legislation has simply not kept up with the sharing economy. She quotes a famous quote by Swedish finance mogul Jan Stenbeck: “Technology always beats politics.”

Number of listings 2,000,000 October 2015 1,800,000

1,500,000

Source techcrunch.com, quora.com, fastcompany.com, wsj.com, qz.com, investors.com

company that can successfully do business in this new marketplace. These types of companies have reshaped traditional business models. “These digital platforms match people who want to buy, rent, or share products and services with those who are offering them in a very cheap and effective way,” Felländer says. “What makes it unique is that the transaction costs are so low. You don’t need to invest in a large hotel complex. In the sharing economy there aren’t any overheads, so the companies can compete on price.” Felländer says that while there’s competition between offerings within platforms, monopoly situations between the different platforms can easily arise. “Airbnb has been one of the ‘first movers’ and they have gained a critical mass of trust on these platforms, and there is a kind of self-regulation,” she says. “This creates a reluctance among users to move to a platform that is ‘second best.’” Nevertheless, a number of companies have successfully copied Airbnb’s business model, such as Housetrip and Wimdu. One successful example is online-based rental service HomeAway, which was recently bought by travel booking giant Expedia – for €3.5 billion. Another is the American company Wework, which started renting out shared office space in 2010 and today is valued at over €8.5 billion. In Sweden, new startup Workaround is looking to emulate this success. “Companies such as Uber and Airbnb have opened the door for the sharing economy,” Rikard Hegelund, co-founder and CEO of Workaround, told Dagens Industri recently. “There is now an openness toward this kind of solution.”

1,000,000

500,000

2009

2010

2011

2012

2013

2014

2015

49

SCANDINAVIAN TRAVELER OUTLINES AIRBNB

21,982 (2015)

Denmark

+90%

13,085

+109%

(2014)

Number of listings. Refers to November each year

10,256

Growth in the number of guests spending the night through Airbnb

(2015)

Sweden

+97% +119%

5,794

Growth in the number of guests from each country, traveling on Airbnb

(2014)

8,457 (2015)

Norway 3,897

+115%

+162%

Source Airbnb

(2014)

“You have to have a flexible approach to the rules in order to not over-regulate or kill something that can create a lot of jobs and value for the economy,” she says. “We must embrace this and still produce a legal framework that ensures people don’t get used.”

T

he European Commission decided last fall to draw up an agenda for the sharing economy, which over the coming years will lead to a range of new draft legislation and guidelines for services such as Uber and Airbnb. “Every economic paradigm shift involves the loss of jobs,” Felländer says. “Established industries are challenged in a dramatic way. But this is a huge opportunity for self-employment and integration because the barriers to entry are so low.” Some cities have already chosen to adapt to the 50

‘Every economic paradigm shift involves the loss of jobs’

new sharing economy. Last year, Amsterdam introduced an “Airbnb-friendly law” that allows rentals of up to two months for up to four people at a time – provided the host pays tax on the income. France, too, has relaxed its rules on short-term lets. Britain is reportedly also open to change. According to Reuters news agency, 80 million nights are expected to be booked via Airbnb this year – double the 40 million of 2014. Guldhammer points out another advantage for a city’s tourism. “The hosts often do not live in the traditional tourist areas, where hotels usually are located, so this spreads tourism to other areas that are off the beaten track,” she says. “This means that guests spend their money in new and different areas, buying their coffee at the local café, and so on.” Never underestimate the importance of an air mattress for an economic paradigm shift. JANUARY 2016 SCANDINAVIAN TRAVELER

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SKI LIKE A BOSS They are highly educated, hold managerial positions, and love to push themselves. Recently, Scandinavian business leaders have found a new hobby: skiing By Fredrik Wallin Photos by Birken AS/Geir Olsen

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JANUARY 2016 SCANDINAVIAN TRAVELER

C

ross-country skiing is back, and the traditional Scandinavian sport has found its way into boardrooms as well. Like tennis, golf, and sailing, skiing is now the sport of choice for many business

directors. By day, they are managers; by night, they’re semiprofessional athletes. Although the race organizers don’t have data on the competitors’ professions or their titles, the trend is supported by other evidence, circumstantial as it may be. Norwegian financial papers list high-profile business leaders’ race times, there are more and more elite training programs for managers, and the races have been fully booked for several years now. In a few weeks, more than 60,000 skiers hope to finish the Vasaloppet and Birkebeinerrennet. Vasaloppet in Sweden is a 90-km race from Sälen to Mora, while Birkebeinerrennet in Norway is 54km from Rena to Lillehammer. To illustrate the popularity of cross-country ski races, a year ago, Vasaloppet got booked in 83 seconds.

SCANDINAVIAN TRAVELER JANUARY 2016

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SCANDINAVIAN TRAVELER TRACKS TRENDS

T

his is where all the training is put to a test. Sweden’s Henrik Granström, 43, COO of Stronghold and CEO of Newsec, is one of those who have put in the hours. He’s participated in CCC 1,000 (Cross Country Clinic), in which hopeful athletes are drilled to finish in the top 1,000 in the Vasaloppet. The punishing training is proven to yield results. In his 11th Vasaloppet, Granström finished 415th, a personal record. “My goal is to repeat the feat and finish in the top 500,” Granström says. “It’s great that people who have the same ambitions can come together and compete toward a common goal. All the people in our group are managers or business leaders, and we are all trying to balance work with family life and training.” The image of status-seeking business leaders plowing their way through Birkebeinerrennet has not only generated particular interest in the sport, but has also prompted scientists to study cross-country skiers. There is growing interest in finding out what makes people like Granström want to take on these tough challenges. “It’s difficult to say what makes me take on a challenge like that, but I like to set goals for myself,” Granström says. “Over the past few years, I’ve wanted to get better, go faster, and finish higher each year.” There is research that shows that there is a particular group of people who train harder – those who are highly educated. At least Granström believes that people who have done well at work may be more prone to set themselves ambitious goals on the ski tracks as well. According to Birkebeinerrennet statistics, 65 to 70% of all participants have a post-secondary education, and the majority earn more than the average salary in Norway.

N

orwegian Sverre Hurum, 60, is CEO of consulting firm Bouvet ASA, with 1,030 employees in Norway and Sweden, and he has participated in endurance races since the early 1990s. “I don’t know if there’s any status in the actual race times,” he says. “It’s more about being able to discuss training programs at lunch. I think it’s more the training that has become an important factor.” New research shows that outdoor physical activity, such as skiing, cycling, or running, helps to reduce the body’s stress levels even more than working out in the gym does. “People who are employed in the business world often have sedentary jobs that involve little physical activity but that have stressful deadlines and demands,” says Jo Gunnar Ellevold, CEO of Birken AS. “It’s conceivable to think that outdoor exercise and fitness goals are appealing to this group.” Skiing has been an important piece of the puzzle for the work lives of both Granström and Hurum. As well as good health, it has provided them with other 54

Finishing Birkebeiner may be a lonely job, but you won’t be alone

Henrik Granström

More skiing For the best Scandinavian ski locations, have a look at scandinaviantraveler.com

benefits, such as a vast network of contacts with whom they have been training for many years. “I’ve done a lot of business with my training buddies, too,” Granström says. Sport and business undoubtedly have a great deal in common. Skiing has gradually developed from being an individual sport into more of a team sport. Take the Norwegian women’s ski team: behind their many individual successes, the group concept has been highlighted as the way to achieve big wins. To put it simply, each individual pushes the others to improve. Hurum says that’s something that sport has learned from business. “At work, we discuss how we can work as a team,” he says. “We work together to achieve our goals, and I think we are seeing more of that in cross-country skiing too. On the other hand, sport teaches you how to stay in shape and how to be the best at anything.” JANUARY 2016 SCANDINAVIAN TRAVELER

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The Icelandic indie electro band Vök at Iceland Airwaves last year

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ICE(LAND), ICE(LAND), BABY For decades, Iceland has been as famous for its music as for its geysers and volcanoes. Music legend “Siggi” Baldursson guides us around in-tune Reykjavik

Photo by Erik Luyten

By Eva Paulsen Photos by Thomas Kolbein Bjørk Olsen

A

head of us in the line at the hot dog stand is a dark-haired young woman ordering the house special. When it is our turn, the hot dog guy nods in her direction and lowers his voice to a conspiratorial whisper. “Do you know who the brunette was? She’s the singer from Of Monsters and Men,” he says. Rubbing shoulders with a member of one of the world’s most hyped new bands on a remote island with just over 300,000 inhabitants would seem unlikely. But the fact is that Iceland’s tiny population has managed to produce more than its fair share of internationally renowned acts. And it is because of the small size of the community that it is all the more likely that your waiter or taxi driver will be picking up a guitar when his or her shift is over. “In such a small place, we all have multiple roles; it is a sociological phenomenon,” Sigtryggur (“Siggi”) Baldursson says. “Many people play in more than one band, so it really is a close-knit community. People help each other out here, which is part of our success. Almost everyone knows someone with the right contacts – they can just pick up the phone and call.”

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SCANDINAVIAN TRAVELER DISCOVERS REYKJAVIK

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f you want to experience Reykjavik through musical eyes (and ears), there is no better guide than Siggi. The director of Iceland Music Export holds one of the most important positions in the Icelandic music world, but above all he is a singer and drummer – and no ordinary one at that. The countless genres he has explored include everythng from mambo to punk. But the most famous of them all is The Sugarcubes, the band that brought the attention of the world to the small island in the North Atlantic, putting the name of its singer, Björk, on everyone’s lips. “We started out as an artist’s collective, but we decided that we needed money so we could afford to devote ourselves to our art,” Siggi says. “So we started a pop band, a little tongue-in-cheek, and all of a sudden we were famous.” As is so often the case in Iceland, the rain is falling from a gray sky, so we begin our journey on four wheels. Siggi drives us down to the harbor, past a series of low turquoise buildings, where fishermen once kept their nets, but which are today home to restaurants and shops. “That building is where we wrote the song ‘Birthday,’ The Sugarcubes’ breakthrough hit,” he points out. “It was convenient, because Björk had an apartment right opposite.” Whenever anyone talks about Icelandic music, it is, understandably, almost impossible not to mention the superstar’s name. Even a close friend and band member such as Siggi is moved by the singer’s magic. “Björk’s voice is simply stunning,” he says. “It messes with your brain cells! She swooped in and took over as Iceland’s cultural icon and colored our whole image. Iceland has built a very successful trademark on that ever since.” We drive on toward the center, passing one of the city’s most important landmarks, the Harpa Concert Hall, with its glistening geometrical glass panels that cover the building on all sides. “You just have to visit Harpa,” Siggi proclaims. “They have a really great, diverse program.” He says music has been a crucial factor in the radically altered demographics among tourists visiting Iceland. It has lowered the average age, extended the season, and increased the number of visitors, which now exceeds the population many times over. “Younger people in particular are coming here because of the music,” Siggi says. “The music scene has grown over the past four years and become even more international. There has been a huge change. Our bands definitely act as ambassadors for Iceland.” Siggi turns into the city center and parks in a rundown back yard. There’s one thing you notice pretty 62

quickly as you walk along Reykjavik’s main street, Laugavegur, with Siggi – you don’t get too far without bumping into someone he knows. “That guy makes incredible xylophones out of stones,” Siggi explains after one such encounter. “I’m playing with him tonight at Harpa.” At Smekkleysa, a record store that was opened by The Sugarcubes, Siggi points out some of his favorites among the rows of Icelandic CDs. One colorful artist he holds in high regard is dj flugvél og geimskip. “Icelandic music is less about a sound and more about a particular attitude,” he explains, as illustrated by another, completely different act he says has great potential, a new folk band called Ylja.

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ne place that Siggi recommends we visit during our stay is the hip hostel Kex. As if to prove our theory about the musical double life of Icelanders, we find Gigja Skjaldardottir in the bar, which has magnificent views of the mountain and fjord. She is a singer and guitarist in Ylja, and she also works behind the bar at Kex. “We hold a lot of events with all kinds of music,” she says. “Kex is an important meeting place with a great atmosphere. Lots of musicians hang out here, and they usually know the bartenders because they are musicians, too.” She nods at a colleague, whose sister we have just learned is a judge on the Icelandic version of the TV program “The Voice”. Naturally, her colleague is also in a band. When Ylja held its first release concert, there was an obvious choice of venue, Skjaldardottir says, “Here at Kex, of course. The place was packed!”

Record stores recommended by Siggi Smekkleysa Smekkleysa means “bad taste,” but the selection of Icelandic music here is anything but tasteless. Laugavegur 35 smekkleysa.net 12 Tónar 12 Tónar is both a label and a store. It also has a garden where concerts are held during the summer months. Skólavörðustígur 15 12tonar.is Lucky Records Has been named Iceland’s best record store numerous times. The fabulous selection includes a lot of vinyl. Rauðarárstígur 10 luckyrecords.is

‘Icelandic music is less about sound and more about a particular attitude’

This way to Reykjavik SAS flies direct to Reykjavik from Oslo and offers connecting flights from other cities in Scandinavia.

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JANUARY 2016 SCANDINAVIAN TRAVELER

The Harpa Concert Hall is one of Reykjavik’s most important landmarks

“Siggi” Baldursson has seen the rise of Icelandic music, starting from his time with The Sugarcubes

Gigja Skjaldardottir doubles as a singer/guitarist and bartender at Kex

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SCANDINAVIAN TRAVELER DISCOVERS REYKJAVIK

SIGGI’S BEST VENUES

SOME OF ICELAND’S BEST MUSIC FESTIVALS Dark Music Days Held during the darkest time of the year and founded by the Society of Icelandic Composers in 1980 as a forum for progressive and experimental music. January/February

The former Sugarcubes drummer picks his favorite places to perform 1

Sónar Iceland Founded in Barcelona in 1994. Since then, Sónar has held more than 50 festivals around the world, including in Iceland. February

I Never Went South

Photo by Alexander Matukhno

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Free rock music festival that is held in the small fishing village of Isafjordur in the West Fjords. April

SAGA FEST This new music festival has a focus on sustainability and connecting people with nature. May

Secret Solstice Photo by Harpa

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2 In contrast to Dark Music Days, the Secret Solstice electronic music festival takes place during the longest days of the year. June

The Harpa Concert Hall

NASA

Brædslan

1 Designed by Danish architects with the help of artist Olafur Eliasson, it is both a landmark in Reykjavik and a vibrant musical and cultural institution. “A wonderful concert hall,” Siggi says. Austurbakki 2 en.harpa.is

An old club built in the early 1950s, it was the most popular one in Reykjavik for a long time, but it closed in 2012, despite major protests. Siggi says it will be opening again – watch this space! 4 Thorvaldsenstraeti

Housed in an old fish factory in southeastern Iceland, with a focus on contemporary Icelandic music. July

Gaukurinn Húrra Bar A cozy little venue in downtown Reykjavik with live music during the week and DJs on weekends. Hverfisgata 50 hurra.is

Another downtown bar that is also a venue for gigs is Gaukurinn. “I play here sometimes with slightly younger local acts,” Siggi says. Tryggvagata 22 gaukurinn.is

Paloma

The Kex hotel

One of Iceland’s best dance clubs for working up a sweat into the wee hours. Naustin 1-3 facebook.com/BarPaloma

Housed in a former cookie factory at Reykjavik’s harbor entrance. “Their gig lineup is great,” says Siggi. Skúlagata 28 • kexhostel.is

SCANDINAVIAN TRAVELER JANUARY 2016

Thjodhatid This outdoor festival on Vestmannaeyjar is held over a long weekend in August when most Icelanders have time off and can party in style. August

Iceland Airwaves 3 Iceland’s most important festival of homegrown music, which attracts big names while also showcasing new and exciting rock and pop bands. Don’t miss their off-venue program, with hundreds of bands playing all around the city everywhere from cafés to cellars. November

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SWEET DREAMS

Columbus stayed near the site of the old chocolate factory during his travels. Now a Finnish designer and architect duo have turned it into a bed and breakfast that raises the glamour level of Las Palmas By Elisabet Garcia Dahlbäck/Be inspired travel Photo Binge Eliasson/Be inspired travel

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SCANDINAVIAN TRAVELER TASTES GRAN CANARIA



hese days, Las Palmas in the Canary Islands is like Mallorca was in the late 1990s – a wellworn charter destination about to become a great choice for a city break. Those behind the change include Finnish architect and designer duo Sirkku Hölttä and Mikael Westermark. Westermark is an architect with his own design company, while Hölttä trained at the Finnish Art Academy and runs a number of interior design projects. They bought a run-down building in Vegueta, which was the city’s administrative center in the 16th century. The building, last used as a chocolate factory, had stood abandoned for 30 years. The neighbors shake their heads at the wacky woman wearing paint- and cement stained overalls, who seems to work 24 hours a day. People know the couple are not rich, and their hard work has won great respect. “One of the neighbors said he prayed for us every day,” Hölttä says. “The priest wanted to bless the building, which is now full of hustle and bustle.”

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Wine, cheese, and a host of other delicacies make eating out a treat



he idea was to renovate the building and construct apartments that would be sold through their own company, Vegueta Homes. Then the Spanish financial crisit hit, so Hölttä and Westermark instead decided to develop short-term rentals for tourists. Their first renovation was a 145sqm duplex, which was then rented out through the website Airbnb. Once they saw how successful this was, they rented out their home and moved into the chocolate factory. The rental income funded the renovation of one room at a time, and as more and more guests check in, finances improved. Dealing with complex permits and regulations in a foreign language is no easy task. The fact that government organizations are in conflict with one another doesn’t make it any easier. Frustration was ever present until they established a network of important islanders who taught them that everything is about playing for time. “It’s impossible to do everything right,” Hölttä says. “The main thing is that you don’t break the law. You can’t change the crazy rules that make fire safety less important than the bathroom hair dryers. It makes life easier if you just play the game.” They’ve been working on the chocolate factory for five years now. “We’re entrepreneurs,” Westermark says. The old factory is made up of five charming bedrooms, a small modern studio with a kitchenette, and a large duplex apartment with a private terrace. A beautiful spiral wooden staircase connects the three floors, which sit around a traditional Canaries patio, with lush potted plants and a bubbling fountain. Hölttä sourced the furniture and other features at flea markets, antique stores, and auctions, as well as on the street. “Life is becoming easier, and satisfied guests are our reward,” Hölttä says. “We feel at home now. Having two cultures is amazing.”

‘You can’t change the crazy rules that make fire safety less important than the bathroom hair dryers’

This way to Gran Canaria SAS flies direct to Gran Canaria from Copenhagen, Oslo and Stockholm and offers connecting flights from other cities in Scandinavia.

Earn points

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As a EuroBonus member you earn points when you fly on SAS, Star Alliance, and partners. A return trip to Gran Canaria will earn you at least 1,000 points.

You get a return trip from Scandinavia to Gran Canaria from 30,000 points, taxes and fees apply from €30.

Relax in SAS lounges (Stockholm Arlanda, Copenhagen, and Oslo when flying SAS Go), from 3,000 points.

Book your flight at flysas.com 70

JANUARY 2016 SCANDINAVIAN TRAVELER

SCANDINAVIAN TRAVELER TASTES GRAN CANARIA

SIRKKU & MIKA’S CANARIAN GEMS 1

Gran Canaria is known both as “Isla Bonita” (pretty island) and “Isla Verde” (green island) 2 3

BEACHES

TRAILS

EATERIES AND BARS

SIGHTS

Las Canteras

Roque Nublo

Ruta de los Pinchos

Cheese farms

1 Las Canteras is our favorite beach, not just because we live in Las Palmas but also because it’s so interesting. After a bit of sunbathing, I usually run a bit along the water’s edge, then go swimming and diving with my snorkel at the reef close to the beach. The northern section of the beach has showers, so you can clean up and get ready to head to your favorite bar or restaurant. miplayadelascanteras.com

2 Roque Nublo looks great from a distance, and the views from the majestic hilltop are just marvelous. It’s a 30- to 45-minute hike each way, and is definitely the hike to do if you only have time for one.

3 The streets between the cathedral and the market hall in Vegueta transform into a public living room with lots of bars on Thursday nights, during the event known as Ruta de los Pinchos. Among the bars, the best snacks are served at Tasca 7 Viejas, La Otilla (wine bar), Te lo dije Pérez, and La Barberia (famous for its mojitos).

The cheese farms in the mountains are well worth visiting. The ones I’ve found are in the island’s interior, and they prefer to sell whole, large cheeses weighing several kilos. But cheese can also be found in smaller packages in some shops and along the busier mountain roads, where people have small stands. You can also find smaller cheese bits at the Sunday market in Vegueta. quesoscanariosartesanalesbolanos.es

El Cabrón El Cabrón is a nice hidden and sheltered lagoon beach, which is also famous for diving. I usually go there for a dive when it’s cloudy in Las Palmas. You can find it 1km north of Playa de Arinaga.

Cruce de Tejeda Cruz de Tejeda – Artenara is a four-hour hike through a lovely pine forest with absolutely the best views. The start and finish can be reached by bus. Eat in the cave bar in Artenara and try the traditional estofado de carne con papas arrugadas (beef stew with boiled potatoes).

SCANDINAVIAN TRAVELER JANUARY 2016

El Palillos El Palillos bar, on Tavieso Street in the Triana district, has started to host live music – rock and blues from the 1950s. You can sit and have a drink, but you don’t actually have to buy anything. C/Travieso, nº 8, Las Palmas facebook.com/elpalillotriana

Maps and more tips For more of the best restaurants, go to scandinaviantraveler.com

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The Princess of

DAKAR

She has handled the biggest challenges and most difficult mental strains in the world’s toughest rally. But she is still not satisfied. What drives Annie Seel to take part in the legendary Dakar Rally for the eighth time? By Fredrik Wallin

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t’s been 14 years since her first Dakar Rally, and Annie Seel has made motorsport history by being the first Swede to have completed the Dakar Rally – in 2009, 10,000km across South America – on both two and four wheels. Now it’s time for yet another desert adventure. What’s different this time is that she is sitting behind the wheel, competing for the first time as a main car driver. “It’s going to be so much fun,” Seel says. “The Dakar Rally has been such a big part of my life, and competing in these exotic locations is amazing. It’s going to be so cool to have my foot on the pedal again.” When the manager of the English team RallyRaid UK offered her a chance to enter this year’s Dakar Rally, she began a quest to raise the €25,000 required for the entry fee and the €100,000 for the car and team. Although Seel has been competing for more than 27 years, even her success in the big races isn’t enough to live on. But the high entry fee couldn’t stop her from taking part in the rally for the eighth time – and she managed to raise the money she needed. “You have to be a little crazy, I think,” she says. “I’m wild about this adventure. That’s where I’m different from other people. Some want to do the Dakar, others want a new kitchen every five years. I don’t need a load of new stuff when I’m cooking. I would rather live out my dreams. My dream is Dakar.” Previously, Seel has competed in the motorcycle category five times and managed to reach the finish line every time. In the last two races, she has been either a navigator or third driver in the car category. 72

‘Some want to do the Dakar, others want a new kitchen every five years. I don’t need a load of new stuff when I’m cooking’

Rally car info “Desert Warrior DW2” – 4x4 wheel drive 3-liter turbo diesel engine (255bhp, 650Nm) 6-speed gearbox

Follow Annie Seel on Facebook AnnieSeelOfficial Instagram AnnieSeel Twitter AnnieSeel

To realize her big dream of being the main driver in this year’s Dakar, however, she had to put together her own crew and find a co-driver on short notice. Without much time and with increasing desperation, she had an idea that she could find the right co-driver by advertising online. Perhaps there was a raw talent somewhere with a lifelong dream of competing in the Dakar Rally. The advertisement quickly drew a lot of attention in the Swedish media, and soon the advertisement had been shared by several thousand people on social media. Seel’s mailbox was filled with hundreds of people interested in the job, but few met the requirements. One application stood out, though, and Seel found her number two: Bert Heskes from the Netherlands. “He is the perfect co-driver for this type of competition,” Seel says. “He is good at repairs and is an expert on the purpose-built Desert Warrior car we will be using in the Dakar. He may not be the world’s best navigator, but he makes up for it with all his technical knowledge. Incredibly enough, my crazy advertising idea paid off.”

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his fall found them both in Africa, training among the great sand dunes of the Moroccan desert. Once they are in South America they will encounter many difficulties. The most worrying thing, Seel warns, are the dust clouds you find in the dry desert. What makes the rally unique is how demanding it is for both vehicle and driver. The secret of the Dakar Rally has always been how to successfully run JANUARY 2016 SCANDINAVIAN TRAVELER

Wild at heart: Annie Seel is ready to throw everything and the kitchen sink into her racing

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SCANDINAVIAN TRAVELER ACES DAKAR

Seel is the only woman in the world to have competed in all of the world’s major motorcycle rallies

the perfect race without punctures, engine failures, or technological hassles. But having a fault-free drive remains just a dream for many. Of the 450 participants each year, only half make it to the finish line. When people ask Seel what you need to make it to the end of the race, she says the most important thing is to be mentally strong to come through all the trials you have to face. “Sometimes you have to go with hardly any food or sleep for many hours, or even days,” she says. “Not everyone can cope with that. The Dakar Rally is dangerous. It’s the Mount Everest of motorsport. There is nothing else greater in that area. You just cannot compare it to any other kind of racing. Sure, you can drive in the World Rally Championship or Formula 1, but in terms of off-road and extreme races, the Dakar is the biggest by far. It’s an adventure, packed with challenges and mental strain. That’s what drives me.”

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fter seven years of rallying, Seel has earned a reputation as someone who never gives up, despite racing with metacarpal fractures, major shoulder injuries, and a broken nose. She won the women’s trophy in 2010, despite tearing a ligament in her thumb. With all her racing success, the motorsport world has nicknamed her “The Princess of Dakar.” “There are times when I have been completely exhausted when riding my motorcycle,” she says. “But I carried on and finished the race. I made it to the finish line in all of the Dakar Rallies I entered on a motorcycle – nobody can take that away from me. I’m really proud of what I have achieved. But then choosing to do it again this year I suppose makes me a bit crazy, so if people want to call me crazy, they can. But a dream can take you a long way.”

WHO SHE IS AND WHAT SHE DOES

During the race, the temperature can soar to 45°C

BOLIVIA

Uyuni

Jujuy Salta

Rest day January 10

Termas de Rio Hondo Belén La Rioja San Juan

Villa Carlos Paz Rosario

Finish January 16

Buenos Aires Start January 3

ARGENTINA

Just finishing the Dakar rally is a major accomplishment

Annie Seel Age: 47 Team: Drives for British team RallyRaid UK in the Dakar Rally Lives: Täby, Sweden Achievements: She has completed the Dakar Rally five times on a motorcycle, winning the women’s class in 2010. Seel has also competed in track racing, including the ADAC VW Polo Cup at the Nürburgring. In 2003, she set the women’s altitude record on a motorcycle on Mount Everest, 5,305m above sea level. She is the only woman in the world to have competed in all the world’s major motorcycle rallies.

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JANUARY 2016 SCANDINAVIAN TRAVELER

SEEL’S TRAVELS Annie Seel has raced all across the globe, yet she loves adventure even while on holiday. Here are the The Princess of Dakar’s top destinations Baja California, Mexico 1 The beautiful long, narrow peninsula in northwest Mexico has everything. Cabo San Lucas, where whales round the southern tip, should not be missed. And you must try the amazing lobster tacos! If you speak with the taxi drivers you’ll know what’s going on in the country and you won’t need to read travel guides or the local newspaper.

Easy riding

Photo by Judith Tomaselli

1

Perth, Australia Here, we’re really talking about being in the middle of nowhere. It’s incredible, the amazing places that are hidden from us, and this one is as big as you like. I have repeatedly competed in the Australasian Safari Rally here, which is among the fastest offroad races in the world.

Buenos Aires, Argentina 2 I like the whole of Argentina, but I love this city. It has a great atmosphere, and the people are wonderful. I also experienced the big parade in the city center for the launch of the Dakar a few years ago. It was an amazing carnival atmosphere.

Sunny Lover’s Beach in Cabo San Lucas, Mexico

2

4

Tartu, Estonia 3 I have competed in Estonia three times. I remember when I rode in a motorcycle race in 1996 and I fell a bit in love with the country. I don’t understand why Estonians come to Sweden these days – I would like to live in their country. My mother was born in Finnish Karelia so their culture reminds me a lot of when I grew up.

San Pedro de Atacama, Chile

3

4 This is the highest desert in the world. Here in northeastern Chile you’ll find the small town of San Pedro, which is an old and charming place. It has only one small pedestrian street and then you can wander out into the desert and admire the beautiful sky through a telescope. It really is a special place.

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SCANDINAVIAN TRAVELER FEATURES COACHING

COACHING FOR SUCCESS Coaching is a growing industry in Scandinavia. You can now get a pep talk on areas of life previously regarded as strictly private. But why? And does it help? By Emma Olsson Illustration by Anna Handell

B

erit Wattne Andsem already had several years of managerial experience behind her when she decided it was time to turn to a coach. “Being a leader can be lonely if you don’t have anyone you can discuss your personal challenges with,” she says. Through her work she heard a talk given by the coach Ragnhild Nilsen, and decided to get in touch. “I went to Ragnhild for several years. The most demanding thing was that she expected that I would immediately work on what we agreed, and that I would deliver straightaway.” Andsem is CEO of Pure Water Company, which supplies drinking water solutions to companies. The coaching helped her to be better at seeing her own value and believing in her actions. “Ragnhild helped me to become aware, so I am able to make better choices,” she says. Coaching is powerful when it is provided by talented people with good experience. Ragnhild Nilsen was one of Norway’s first coaches and she has 25 years of experience in the industry. She sees her job as the result of an increasingly demanding labor market. “We live in a fast-paced culture, with a lot of stress,” Nilsen says. “A lot of people feel the need 78

If Nilsen coached Donald Trump “One coach wouldn’t be enough for him. He would need several. I could sort out the mental aspects, so maybe someone else could handle his attitude toward women and how to keep in shape. We would look at what his winning strategy is and focus strongly on his mental state and how much time he has for himself.”

Ragnhild Nilsen

for an adviser and sparring partner for their own development, and to be proactive in regards to their stress levels.” To begin with, coaches were most commonly found in professional sport, but nowadays you can get help with everything from career development and family finances to sex and organizing your home, or even getting your pre-pregnancy body back. Nilsen’s coachees come from business and politics. They want to be better managers, better speakers, better at coming up with ideas. She helps them with their presentation skills, negotiations, team building, change processes, and stress management. What Andsem and the rest of the world’s business coachees have in common is that they are healthy and often in the middle of both their lives and careers.

S

wedish economist Carl Cederström is critical of the phenomenon. In The Wellness Syndrome, he and André Spicer describe coaching as a symptom of a society that is falling apart. With an unstable labor market and increasing economic disparity, work and health are obligations that the individual has to fulfill. In Cederström’s description, the coaching fraternity is in danger of becoming a new priesthood, a body that manipulates through the use of guilt and sin. JANUARY 2016 SCANDINAVIAN TRAVELER

SCANDINAVIAN TRAVELER JANUARY 2016

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SCANDINAVIAN TRAVELER FEATURES COACHING

“There is a problem with over-reliance on coaching,” he says. “People are almost forced to stop thinking that there are external reasons why you are in a particular situation.” But Per-Olof Eriksson says the individual does not have to shoulder all of the burden. He is a Swedish coach with a background in psychology and chairman of the Coaching Psychologists’ interest group, as well as honorary vice president of the International Society for Coaching Psychology. “Coaching is about getting the individual to take responsibility, but it should not be a substitute for employment service and community initiatives and support,” says Eriksson, who has 20 years of experience in the industry. The interest group of which he is a member is calling for stricter rules on who is allowed to call themselves a coach. Currently, all you need in order to add “certified coach” to your résumé is to attend a one-day online course. There are several schools of thought in coaching, with those in coaching programs and the coaches themselves possibly in danger of overestimating the impact of coaching. Evaluating the effect is not so easy. But Andsem is satisfied – so satisfied, in fact, that she decided to train as a coach. Ragnhild Nilsen says 80

there is simple and robust evidence that her services really are effective. “I have never had a dissatisfied coachee,” she says. “That’s why I’m still in the industry.”

Berit Watte Andsem

TIPS FROM THE COACH It is important to get the balance right between work, family life, and health. If one part is not working, it affects the others. You aren’t much fun to live with if you’re having a hard time at work, and vice versa. Tell your boss that you would like coaching. Coaching makes employees better able to appreciate their own skills, gives them greater self-esteem, and helps them to develop, which in turn develops the company. Make sure you find out as much as possible about the person you want as your coach. If they are “certified,” that can be a mark of quality – or it can mean exactly the opposite.

JANUARY 2016 SCANDINAVIAN TRAVELER

Aligning agendas for information security Center for Cyber and Information Security (CCIS) was founded after the Norwegian government and technology sector admitted the potential risks of the expanding Internet.

Within this joint effort by private companies, the professional society and government institutions, CCIS focuses on developing methods and tools to counter cyber crime and terrorism. The robust professional community that CCIS represents specialises in cyber and information security and are engaging in both basic and applied research as well as education. “The complexity of society is increasing, and we need more comprehensive knowledge of cyber and information security at all levels, including in corporate boardrooms”, Nystrøm continues.

Global challenges

Director Sofie Nystrøm. Photo: Oda Hveem, Visuello We are vulnerable to the increasing impact of Internet technology on our lives,” Director of CCIS Sofie Nystrøm says. “Imagine an everyday simple thing like household power. Our society would be completely paralyzed if malevolent hackers shut down online power control systems,” she maintains. The threats are both diverse and severe. In 2014, Europol for the first time anticipated an occurrence of homicide via the Internet. Industrial espionage is an increasing problem along with sabotage to installations. Personal ID’s are stolen and exploited for financial gain. “The gap between the potential threats and our preparedness to handle security issues as society goes online is large” Nystrøm says. “There is a shortage of expertise on cyber and information security both in Norway and internationally. CCIS develops usable and relevant knowledge that meets the needs of society. Cyber and information security is an international discipline by nature, and international co-operation is therefore highly important”, she says.

CCIS strikes back CCIS addresses the challenges society faces by bringing together partners from the public and private sectors and academia.

Center for Cyber and Information Security • •

• • •

Officially opened in August 2014 Part of the Norwegian University of Science and Technology (NTNU). The main office in Gjøvik, just north of Oslo. NOK 200 mill budget 100 employees

Visit ccis.no for more information.

The gap between the potential threats and our preparedness to handle security issues as society goes online is large Director Sofie Nystrøm

Cyber threats may be posed by nations seeking intelligence, companies hunting profit through access to their competitors´ trade secrets, or criminals breaking into bank accounts. The common denominator is that Internet crime is a global arena and cannot be solved by one nation alone. This is why Interpol, Europol, NATO and the World Economic Forum are involved in CCIS’ work. ”The nature of the threats we face is changing rapidly, and the need to boost capacity and knowledge will therefore also continue to change as we go forward”, says Nystrøm.

Norwegian Cyber Range ”CCIS is establishing the first permanent cyber range in Norway in collaboration with the Norwegian Armed Forces and police service. ”We put at disposal technological environment to simulate attacks and rehearse defence strategies,” Nystrøm explains. ”The expertise we gain from hands-on training is highly valuable, and we welcome partners to test their scenarios in a realistic setting in our cyber range.”

Big data analysis Surveillance video, telephone records, images, e-mails, chat histories, sound recordings and many other findings make up the material for a modern criminal investigation. In addition, there is a constant stream of online data, in which a particular pattern may be discovered. “The enormous amount of data poses new challenges to investigation proceedings,” the Director explains. “We need to develop even better tools and methods to secure our values.”

The Opal series in oak finish. This wardrobe can also be tailored to fit under a slanted roof.

Custom furniture since 1918 Between steep mountains, deep fjords and the icy North Sea, a handful of entrepreneurs have successfully created a quality furniture business. The coastal area of Sunnmøre in Western Norway has long traditions in the furniture industry. Peder Langlo started the Langlo furniture factory in Stranda in 1918, and his family still runs the business today. After developing conventional furniture and wood panels, the company decided to specialize in custom wardrobe solutions 30 years ago. Today, Lango is a major supplier of high quality wardrobe solutions in Norway. “A high degree of innovation in an efficient production line has enabled us to keep our staff and facilities in Norway,” sales and marketing director Bjørn Utgård says. Many standard producers have moved to Eastern Europe, but Langlo is proud to keep 72 workers employed in Stranda.

Custom fitting Providing an alternative to mass-produced standard wardrobes seems to be the key to Langlo’s success. “Most standard systems offer a limited range of sizes, but if your home has “character”, you will need some degree of custom fitting to get a good result,” Mr. Utgård explains. “You might want a wardrobe under a bed or fitted from floor to roof, or you might install a

wardrobe under the stairs or under a slanted roof. We make any kind of solution based on your measurements,” he says. Familiy owned since 1918. Produces custom wardrobes for the Norwegian home market. Contact Bjørn Utgård [email protected] www.langlo.no

Langlo Designer - 3D wardrobe design tool Langlo has released an online 3D design tool on langlo.no. It has previously only been available to dealers, but now any homeowner can easily create detailed drawings of their dream wardrobe. Sample a great variety of colors and finishes until you find the perfect solution for your home.

It’s the inside that counts The Langlo wardrobes come in a wide range of finishes and colors, but it’s the inside that really gets Utgård exited: “We call it furniture interior design,” he explains. There is more wood than metal inside the wardrobe, and the feeling of opening it is as good as looking at it. Once you open a Langlo wardrobe, it’s important that you find what you are looking for. A well-crafted design helps, and the lighting is vital. “The latest LED lighting allows you to have lights hidden in drawers or shelves and even in crossbars,” Utgård says. The cabling is completely hidden and the lights switch on and off automatically. Doors and drawers close softly and discreetly, offering a luxurious feeling at a reasonable price. Langlo wardrobes are only available in Norway through selected retailers. Please visit langlo.no to find a retailer close to you.

Reshaping by sharing knowledge Competency cluster iKuben facilitates smart changes to the industry sector in Møre and Romsdal, preparing for a new era in Norwegian business. Odd Tore Finnøy, CEO of Brunvoll and chairman of the board of iKuben with Hilde Aspås, managing director of iKuben. Photo: Espen A. Istad

common professional challenges to be met with innovation. Prevailing low oil prices have struck the Norwegian industrial sector hard, urging companies to lay off employees and cut production – unless they can find new markets, products and better production processes. Especially along the west coast, Norwegian companies are heavily inflicted. iKuben targets this environment with a specific set of tools. “In January, we opened a prototype lab at Molde campus, providing entrepreneurs and companies with a fast-track to designing and prototyping their products”, Aspås says. The laboratory is the only one in Norway aiming at established businesses all well as start-ups. It receives input from cutting-edge ongoing research at NTNU in Trondheim. “The purpose of the prototype lab is to reduce the time and cost for new products to reach its market,” Aspås states.

During three years of operation we have created R&D-projects worth NOK 159 million,” Hilde Aspås says. She leads “iKuben”, a cluster facilitating knowledgebased collaboration between internationally oriented companies in the county of Møre and Romsdal, on the west coast of Norway. iKuben has currently got 30 participating companies, keeping an open door to new participants. Recently iKuben received a rare renewal of the Arena Programme status, which entails sponsoring from the Research Council of Norway, SIVA and Innovation Norway. Mrs. Aspås expects further results throughout the next two years. “What each and every company can´t do alone, we can achieve together through sharing of competencies and knowledge”, Aspås says.

Industrial Internet www.ikuben.no

iKuben: Innovative, international industry • • • •

Prototype lab



iKuben´s participating companies represent different branches, from industrial technology suppliers in the maritime and petroleum sectors, to aluminum manufacturers. They depend on export markets, and they have in



Competency cluster in Møre and Romsdal county. Part of the Norwegian Arena Programme. 30 participating companies Piloting changes to business models, product development and process innovation. Cooperation with Molde University College and NTNU in Trondheim. Sponsors of the Arena Programme: The Research Council of Norway, SIVA, and Innovation Norway.

New models of business and product development are expected to change the situation for Norwegian companies fundamentally over the coming years. iKuben focuses on “The Industrial Internet of things”, or “Industrie 4.0”, in order to prepare the participating companies for the new era. “We are currently developing an education program about Industrial Internet at Molde University College”, Aspås says. iKuben recently received a rare prolongation of its three year term with the Arena Programme. Over the next two years, Aspås and her partners will launch new innovation projects in the Møre and Romsdal companies. “We also intend to collaborate more with international environments, especially in Germany, where the concept of Industrie 4.0 is more developed than in Norway”, Aspås says.

Making sure the panic button is online What if the fire alarm goes off but the line is broken? What happens if an elevator gets stuck and the panic button is offline? AddSecure monitors vital connections to make sure all emergency calls reach through. Let‘s say you own a jewellery shop full of precious diamonds,” Stefan Albertsson prompts. He is CEO of AddSecure, a provider of monitoring services for alarm systems or anything else that needs to be monitored. Mr. Albertsson continues his example: “The risk of getting robbed is high, so you want to install an alarm system. Fine, done. A robbery takes place and competent thieves disconnect your signal. The alarm goes off, but no one hears, as security companies don´t usually monitor connections continuously.”

AddSecure Stockholm Phone: +46 8 685 15 00 Telefonvägen 30 SE-126 26 Hägersten www.addsecure.se AddSecure Oslo Phone: +47 911 33 700 Østensjøveien 18 NO-0661 Oslo www.addsecure.no

The Internet of Things Primary objects of continuous monitoring are alarms for fire, elevators and break-ins. But in the near future all kinds of things and gadgets will be online. Someone needs to make sure that everything is up and running at all times. Albertsson is brimming with ideas and examples of good use of safety monitoring. “Refrigerated trucks drive salmon from Norway to the Continent every day. Can you imagine a logistics company not knowing the location and status of their cargo and vehicles because the GPS monitoring is down?” AddSecure´s business idea is quite uncomplicated, according to Mr. Albertsson.

Stefan Albertsson, CEO

After installing terminals that log critical connections at all times, AddSecure deploys a combination of automatic and manual monitoring. “If the connection fails for any reason, we will know instantly. We provide an added security through G4S, Securitas and Nokas to businesses that need enhanced security for their assets. Hence our name,” the AddSecure CEO explains.

Stuck in an elevator In compliance with regulations, fire and breakin alarms should ensure a quick discovery of incidents. Elevator alarms do not have the same requirements; in the EU and Norway the required interval is 72 hours. Hence, in a worst-case scenario people are stuck in an elevator for 72 hours if the alarm connection is lost. Currently AddSecure administers 120,000 subscriptions in Norway and Sweden. The CEO plans for extending the services to other countries as well. “The amount and number of online applications provide a massive demand for services that make sure things work and are connected,” Stefan Albertsson says.

Headway for advanced plastic i4plastics summons key actors in a successful story about robotics, process and technology innovation based in Eastern Norway. A growing material Manufacturing of plastic buckets is definitely not an issue when i4plastic summons the key actors in Eastern Norway´s plastic industry. In a high cost country like Norway, technologically advanced products is the only way forward. “Plastic is a growing material, especially when combined with metals like aluminum or brass into multimaterials. It´s also a key component of additive technology like 3D printing, which greatly enhances our abilities within product design,” Aschehoug says.

Education programme i4plastics is a cluster of Norwegian plastics innovation companies and R&D institutions. Photo: Archive image from Kongsberg Automotive. i4plastics could mean I am for plastics, an eye for plastics, or the four i´s in including, innovation, industry growth and international,” Silje Aschehoug explains. Since 2014 she has headed a successful cluster of plastic-related companies and R&D institutions in the inner region of Eastern Norway. So far, she has enlisted 13 production companies from different branches as the automotive industry, defense technology, aquaculture, health technology and water and gas storage suppliers. “All the smart people doesn’t work in the same company, so we facilitated a cluster to summon the competency and innovation skills into a joint effort,” Aschehoug says.

Internationally competitive Even though plastic easily slides into the shadow of other industrial sectors in Norway, like oil and gas, plastic represents a great number of high-tech work places all over the country. Kongsberg Automotive Raufoss is member of i4plastics and competes in an international market with its high-level brake couplings made from re-enforced plastic. The company employs more than 600 persons, making it one of the biggest i4plastics member companies. “They deliver to international car manufacturers who represent the most costsensitive customers on the globe,” Aschehoug maintains.

Cluster of plastic technology. Our members: • • • • • • • • • • • • • • • • • • •

Fagskolen Innlandet Form-Tek AS Hexagon Ragasco AS HV Plast AS Høgskolen i Gjøvik Kongsberg Automotive AS K8 Industridesign AS Less AS Mjøsplast AS Nasjonalt Senter for Komposittkompetanse Nammo Raufoss AS OMA Plast AS Plastal AS Plasto AS Raufoss Water and Gas AS SINTEF Raufoss Manufacturing SINTEF Materialer og Kjemi TOPRO Industri AS

In addition to the 13 production companies, i4plastics holds five R&D institution members and a vast network of resources. The cluster is part of the Arena Programme, sponsored by Innovation Norway, The Research Council of Norway, and SIVA. Next fall, i4plastic in cooperation with the Norwegian Composite Center starts an open professional education programme within plastic technology and composites at the local Technical College in Gjøvik. The intention is to further establish master and PhD programmes in the field of plastics. “Developing the Norwegian plastic industry further requires competent candidates, which means both secondary and higher education, in addition to continuing education for top-level industry personnel.” Aschehoug concludes by inviting new companies: “The plastic branch sets our agenda, and all innovative players in this field should join in.”

Contact: Silje Aschehoug Tel. +47 40 61 62 64 [email protected] www.i4plastics.com Photo: Linda Perez Johannesen.

World-class wood industry in Southern Norway For centuries the forests and rivers of Agder in Southern Norway have provided materials and power for the wood industry. The fearless lumberjacks and timber floaters are gone, but world-class woodcraft still comes from Agder. refrigerated room door that completely ruins the design of a room. “We are very flexible and have a lot of experience with custom door solutions. Thanks to our skilled work force, we can solve most indoor problems,” Ove says.

Environmental quality

A perfect fit. Making high quality home doors requiers craftsmanship and dedication. We are very proud to be Norway’s largest producer of solid wood home doors,” says Ove Reinhardtsen, director of sales and marketing in Scanflex, situated in Agder county in Southern Norway. “This area is famous for its woodcraft, and several of Norway’s largest factories in hardwood flooring, window frames and more are just down the street,” he says.

Local pride Ove Reinhardtsen ove@scanflex.no Tlf +47 975 08 465 scanflex.no

The street runs through the village of Birkeland, about 30 minutes´ drive inland from Southern Norway’s capital Kristiansand. Scanflex’s door factory employs about 50 people, making the company a major economic force in the rural village. “We employ a large skilled workforce”, Reinhardtsen explains; “and this requires that we train a high number of apprentices. We believe that the focus on skilled workers is a key to succeeding in a quality market.”

The snowy valleys of Agder are not only perfect for training skilled wood-workers. Skiing is a big thing in Norway, and local biathlon talent Lars Helge Birkeland just secured a sponsorship deal with Scanflex. Sharing name with his home village, Mr. Birkeland is a big inspiration when Norwegians will watch the world championship in Oslo in March. “We like to support local initiatives, and not only professional athletes. We deem it important to return something to the community by supporting a wide range of sports and culture. We want people to thrive and enjoy living here, and we believe this requires more than jobs.”

The Scanflex Door

Custom solutions Scanflex makes solid wood home doors in standard sizes with a great variety of designs and finishes. But the real challenge for clients and craftsmen alike start when there is a door by a slanted roof, a mega high ceiling or a

Many woodcraft factories have moved their production to low-cost countries. Scanflex decided to stay in Norway. The company has a 40 percentage share of the solid wood market in Norway, and the main exports go to Sweden, Denmark, Japan and the Baltics. Skills, quality and the environment are important factors in this calculation. “We feel a strong dedication to operate safely and with as many recycling processes as possible. We use wood chips, trimmings and sawdust to heat the factory, and the super dry sawdust is a very popular product with horse farmers. It seems crazy that we used to throw away this great resource,” Reinhardtsen says.

Norwegian national team athlete Lars Helge Birkeland just secured a sponsorship deal with Scanflex.

• • • •

The Scanflex Door is produced in Norway Solid wood doors for indoor use Custom production Latest series of doors: Bris: Even surfcace, Solid wood, sound friendly, custom colours and shapes.

A fuel operated heater from Eberspächer makes your car ready for Scandinavian winter conditions. (Photo: Eberspächer)

Fuel operated heaters for all vehicles Low-emission and low-consumption pre-heaters from Eberspächer reliably heat the interior, engine and storage rooms of vehicles, without burdening the battery. Our pre-heaters effectively use the vehicle´s fuel to provide quick heating of the car´s engine, storage room and driver compartment,” says Mr. Morten Veiglum, head of Eberspächer in Norway and Denmark. The global provider of mobile heating systems has got installation partners all over Scandinavia, delivering pre-heating technology for boats, cars and all sorts of business vehicles. The solutions can easily be retrofitted and installed by your car dealer, or ordered when buying a new vehicle.

Coolant or air The heaters from Eberspächer differ from other heating systems by relying on the engine´s existing fuel tank, instead of burdening the battery. The result is a more energy-efficient and environmental pre-heater, which also heats the vehicle quicker than the alternatives. It can be used for boats and campers, or in any room or compartment that needs heating. Eberspächer delivers two fuel operated preheaters, the water-based Hydronic and the air-based Airtronic. Both generate heat from a combustion chamber. Hydronic transfers the heat to the car´s coolant, then further on to the air system for interior heating. When the heat is transferred, the interior fan is activated

: +46 8 6831-100 [email protected] www.eberspaecher.se Denmark: +45 44 8530-30 [email protected] www.eberspaecher.dk Norway: +47 66 82 30 50 [email protected] www.eberspaecher.no Airtronic and Hydronic pre-heaters from Eberspächer. • •



Fuel operated pre-heaters for cars, boats and business vehicles. Available for retrofit in any car from a nation-wide network of dealers or in new cars from European manufacturers. Maximum comfort – never scrape ice again

automatically, and everything works in the same way as a normal heater. The Airtronic system transfers heat directly to the car´s air system. “The concept can be compared to a kerosene lamp, where a wick burner lights up automatically to give off heat,” Veiglum says.

Remote control Eberspächer boasts 150 years of experience in technological development. Their pre-heaters are widely supplied in new cars directly from the manufacturers. All French and German carmakers, including European-produced Toyota offer Eberspächer as an option in their new models. For practically any other new or used car, the Hydronic or Airtronic preheaters can be retrofitted. When installed, the customer will experience great comfort and easy use. “You can activate the pre-heater at your convenience, via a timer switch, a radio remote control or a smartphone app,” Veiglum says.

The Jensen Continental bed. Photo: Jensen Beds.

Quality sleep in homes and hotels The Jensen brand started producing beds in Norway in 1947. The consistent focus on optimal comfort has since taken Jensen quality brand far outside Scandinavia. As part of the Hilding Anders family, the Jensen brand is now one of the leading providers of quality mattresses to the European market. “It is a privilege to provide our customers with the best possible sleeping comfort, and as a consequence to give people better quality of life,” says Jan Trygve Jensen, Director of Jensen beds. “For us it has always been a matter of creating the optimal conditions possible for your body to sleep, rest and get ready for a new day,” Jensen says.

Visit www.jensen-beds.com

Combining skills Creating optimal sleeping comfort requires a combination of skills and extensive experience. Jensen is the sole producer in its segment with a physiotherapist embedded in the design team. “Sleeplessness is a common ailment in our society, and it´s often ascribed to psychological factors,” says physiotherapist Ole Myhre. “But what about the physical conditions for sleep?” he asks. The right bed could help people sleep throughout the night, without waking up and starting to worry about the things that make sleeping difficult.

Zone system Ole Myhre is also responsible for a dedicated

team that coaches sales personnel in the large Jensen retailer network. “It is vital to offer competent advice to our customers when they choose their next bed,” the physiotherapist says. Since types and shapes of bodies and sleeping positions vary a lot, there is no universal bed that can be the best for all. “We have developed a zone system that will provide the right sleeping comfort for any individual shape and size,” he says. Director Jan Trygve Jensen is quite clear on the matter. “The shop is where we meet the customer, and the personnel must be qualified to help. When a customer tries one of our beds in the shop, he or she should instantly feel this is a Jensen bed,” he says.

The heart of comfort There is a feeling of pride and professionalism here that no machine can replace. Director Jan Trygve Jensen

Jensen has always been true to the Scandinavian design tradition of simple aesthetics and high quality. Many of the craftsmen who work at the factory by the Oslo fjord have inherited their trade from their parents. “There is a feeling of pride and professionalism here that no machine can replace. We think this is the reason why the Jensen bed is known outside of Scandinavia as well. If you visit the furniture section in a large European department store, you have a good chance of finding us there,” Jan Trygve Jensen assures.

Keep a long-term perspective in the oil and gas industry revenues, the oil and gas sector is the biggest contributor with a 39 percent share, not including the supply technology sector, which ranks second. “We represent a long-term perspective on behalf of Norwegian society. Our job is to make sure that the oil companies fulfill their obligation to produce all resources that are profitable, both to the companies and to the society”, says Eldbjørg Vaage Melberg, communication coordinator in NPD.

Promising Barents region

CEO Bente Nyland in NPD urges the participants on the Norwegian continental shelf to keep a long-term perspective in their activities. (Photo: NPD)

More than half of Norway´s vast petroleum resources remain unexploited. The Norwegian Petroleum Directorate urges companies to deploy a long-term perspective in order to realise the value. In the current situation of low oil prices and big challenges to the petroleum business, it is paramount to deploy a long-term perspective”, Bente Nyland says. As Director General of the Norwegian Petroleum Directorate (NPD) she oversees the exploration, development and production of oil and gas on the Norwegian Continental Shelf. The NPD’s key objective is to help create the greatest possible value for society from the oil and gas activities on the shelf through prudent resource management based on safety, emergency preparedness and safeguarding of the external environment. “We have only produced 45 percent of Norway´s expected oil and gas resources, and it remains clear that the sector will be of the uttermost importance for Norway for many decades to come. We therefore urge the companies operating in Norway to plan with a long-term perspective”, Nyland maintains.

Among the remaining unexplored petroleum areas in Norway, the Barents Sea is the biggest, the least explored and the area hiding most of the undiscovered resources on the shelf. In the 23rd licensing round, about 25 oil companies have applied for the 54 new blocks that were announced in the Barents Sea. Awards are scheduled before the summer this year. “The new areas in the Barents Sea southeast are particularly interesting, as there has not been exploration activity in these areas before. This may open a new petroleum province in the area,” Bente Nyland says. NPD grants access to a huge knowledge bank called Diskos. This database contains all relevant details from present and historical exploration and production on the shelf, and is made available to oil and gas companies.

Total resources: 14.1 billion Sm3 oe

• •



• •

20 percent of Norway´s income



The petroleum sector will provide 20 percent of Norway´s state income in 2016, according to national budget. In 2014, oil and gas was worth NOK 311 billion, or 27 percent. In export



Governmental specialist directorate established in 1972 Driving force for realising resource potential by emphasising long-term solutions, upside opportunities, economies of scale and joint operations Sets frameworks, stipulates regulations and makes decisions in relevant areas Reports to the Ministry of Petroleum and Energy Headquarters in Stavanger, office in Harstad About 220 employees, including geologists, reservoir and development engineers, economists and lawyers Responsible body for data from the Norwegian continental shelf

Undiscovered resources

20%

Contingent resources in discoveries

8% 6%

Contingent resources in fields

21%

45%

Reserves Sold and delivered

Only 45 percent of the estimated oil and gas resources from the Norwegian continental shelf have been produced.

The petroleum sector’s share 20%

20% of total exports

39%

39% of state income

Authenticity, warmth and craftsmanship in floors

Pure Nordic

Urban Contrast

Modern Rustic

Classic Elegance

Generations of passionate craftsmanship are behind BOEN´s high quality hardwood floors. This spring, an innovative new surface-finish technology – Live Pure – is introduced to the international market. The BOEN success story dates back to 1641 with two sawmills in the far south of Norway. Since then, outstanding craftsmanship and attractive designs have shaped the brand, which today unfolds a complete range of styles and colours. An important part of the success is found in BOEN´s customer-orientation. “Our aim is to invite the customers earlier into the process of selecting floors, providing them with a unique chance to shape their room,” President of BOEN Geir Wåland says.

Find your own style BOEN believes in fitting people´s floors to their individuality, which often starts with the basic foundation – a beautiful floor. The company has defined four typical design styles, and categorized the different floors under each one. The four styles in interiors are Pure Nordic, Modern Rustic, Urban Contrast and Classic Elegance. These are all lasting styles with clear historical references, and they will be relevant for many years to come.

present-day focus on natural materials and surfaces has resulted in the brand new finish technology Live Pure, that grants BOEN floors an untreated and completely natural feel and look.

Address: BOEN AS Topdalsveien 406-408 4658 Tveit

Contact us: Tel. +47 38 06 66 60 E-mail: [email protected]

Learn more: www.boen.com

“With BOEN´s style handbook, our catalogue and easy-to-use website, the customer is assisted step by step through the process of choosing a floor based on personality and the desired look,” explains Finn Roger Opedal, BOEN Marketing director.

Developing trends The success of oak hardwood floors treated with Live Pure has led to further floors being introduced into the Live Pure range. Live Pure Walnut American is complementing the earthy and warm colour trends in interior design. Another innovation is the Live Pure Ash, which is characterised by a light whisper on the surface. This product takes its cue from the importance of craft and sustainability, deeply rooted in the Nordic design movement. A third new inspiration is introduced with the Live Pure Oak colour options, which emphasise the versatility of oak and offer both nuance and personality.

International demand

Live Pure - natural look BOEN maintains an international approach to design and styles, combining long-term trends with their own innovation. The

Live Pure keeps the natural look over time, while also providing very good resistance against dust, dirt and liquids. As a result, BOEN is now able to improve some truly attractive qualities in their floors: Authenticity, warmth and craftsmanship – fitted to the customer´s individual preferences of style.

Live Pure Oak Andante

In 2013 BOEN merged with Swiss company Bauwerk Parkett, thereby forming one of Europe’s largest parquet floor manufacturers. With a full selection of hardwood floors, BOEN products are distributed in more than 50 countries on four continents.

UPDATES THE GROUND UP&IN THE AIR EUROBONUS EIVIND| BEAUTY FLEET MAPS | FOODON | DESIGN | CULTUREASK | TRAVEL | CALENDAR STYLE & DRINKS ARCHITETURE

APP REMAP The SAS app continues to deliver SHARING YOUR TRAVELS with

friends and loved ones is half the fun of taking a trip. A new feature on the SAS app, ReMap, allows you not just to share what you get up to in your favorite city or a new one. It also lets you share tips and your latest discoveries, such as that delightful little bistro on a forgotten side street in Paris or where to get the best burger in New York. “The map lets our customers share travel insights and recommendations, as well as ask friends about tips for a future trip or destination,” says Stefan Hedelius, Vice President for Brand and Marketing.

Frequent travelers have unique insights on experiences ces outside of the normal touristt attractions, and SAS wants to help them share these with the help lp of social media, Hedelius says. ys. “This is one step in the direcrection of bringing our customers rs closer to one another and SAS S closer to them,” he says. Henrik Ebeling, Head of Moobile Solutions for SAS, says, “ReMap is a ‘personal life map.’ It’s designed to enhance travelers’ experiences.” As SAS continues to enhance its app experience, you can expect it to become even more agile, responsive, and robust in the coming months.

PAY ATTENTION Good news! SAS has just made buying tickets much easier, with PayPal, Alipay, and Unionpay added to your options

SCANDINAVIAN TRAVELER JANUARY 2016

FROM MID-DECEMBER, everything in online sales, tickets, and ancillary products such as pre-seating, meals, and baggage, can be paid for using PayPal. Initially, using PayPal will be an option for travelers in Sweden, Norway, Denmark, Germany, and the UK, but other markets will be added soon, as will the option of using PayPal via the SAS app. With PayPal One Touch enabled, you don’t have to enter your PayPal username and password every time. Just click buy and you’re done. Additionally, SAS is adding Alipay and UnionPay as new payment methods for the Chinese and Hong Kong markets. China is a rapidly growing market and e-commerce is growing

at a high speed in those markets. Charlotta Frohm, SAS Business Developer for Customer Payment Solutions, says SAS is constantly looking at ways to optimize the booking experience in its sales channels. “It fits our strategy well. Offering valid payment methods in different SAS sales channels is one of our focus areas. Many of our customers already use wallets such as PayPal when shopping online, and SAS actively follows developments in the payment industry to have the most relevant payment methods available for our customers.” Using wallets is a convenient way to shop online and allows you to check out quickly when finalizing your booking.

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SCANDINAVIAN TRAVELER FLIGHT GUIDE UPDATES

Flight attendant Carin Nemvill’s summer uniform, designed by Carven in 1967

The SAS story Read about SAS’s history at scandinaviantraveler.com/ sas70

SAS turns 70 – it’s time to celebrate THIS YEAR, SAS will celebrate 70 years as Scandinavians’ preferred airline. While August 1, 1946, was the actual date of the agreement between Denmark’s Det Danske Luftfartselskab, Norway’s Det Norske Luftfartselskap, and Sweden’s Svensk Interkontinetal Lufttrafik AB, we’ll be bringing you stories and photos, video clips, stats, and much more throughout year as we relive the colorful history of what was originally called Scandinavian Airlines System, but later just Scandinavian Airlines. The joining of forces of the three national

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airlines was truly thinking outside the box at a time when the phrase itself hadn’t even been coined. The first agreement covered only intercontinental travel from Europe to North and South America, but just five years later, in 1951, the three founders established the current SAS consortium and operated all international travel as SAS. We’ll tell the SAS story from the first 22 air stewardesses, the first intercontinental flights, and the first flight over the North Pole all the way to the new cabins of today, the EuroBonus era – and beyond.

IN 70 YEARS, we’ve been a part of a billion travel stories, many of them unforgettable. Do you have one you’d like to share? Please email us at [email protected] The 70th anniversary site will be updated with new material during the year in Swedish, Norwegian, Danish, and English. You’ll find it at scandinaviantraveler.com/ sas70. WELCOME to the past, present, and future of SAS. And thank you for the first 70 years!

JANUARY 2016 SCANDINAVIAN TRAVELER

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SCANDINAVIAN TRAVELER FLIGHT GUIDE UPDATES

GOOD DEALS FOR BUSINESS TRAVELERS The SAS Corporate Program helps companies of all sizes save money and earn credits on their corporate travel COMPANIES THAT BELONG to

timetable, giving you peace of the SAS Corporate Program mind when traveling between can obtain discounts or earn important meetings on a tight credits (points) on their busischedule. SAS is now looking to ness travel on SAS and its airinvest in more direct routes to line partners, as well as on intercontinental destinations hotel stays. These in order to facilitate trade points can then be for Swedish companies, used to pay for other which will be of great flights and hotels. For benefit to businesses. business passengers “We are also looking to increase the who travel frequently number of partners in between one or more Gunilla Zetterholm the program, and we specific destinations, (left) and Emma have some exciting SAS has developed a Flintull at SAS events planned for multi-journey ticket our members in the coming (Travel Pass Punch) and a season ticket (Travel Pass Unlimit- year,” says Gunilla Zetterholm, ed), both of which offer attracCorporate Concept Owner at tive discounts. SAS. “We’ll also The multi-jourbe launching even ‘Joining the SAS ney ticket also better digital solucorporate protions over the next gives corporate customers the year, making gram is simple’ things easier and flexibility to rebook any number saving time both of times without incurring refor business travelers and for booking fees or additional companies’ travel organizers.” costs. As businesses have different SINCE ITS LAUNCH in Sweden, needs, members can choose Norway, Denmark, and Finthe type of product and disland in 2009, the SAS Corpocount that suits their company rate Program has grown to covbest. There are a lot of benefits er 25 markets. SAS currently available to SAS Corporate Pro- helps more than 50,000 comgram customers. panies save both time and “If you’re traveling in SAS money on their business travel, Plus or Business, you always and interest in the program have the option to choose a dicontinues to grow. rect discount on the ticket price “We have lots of exciting instead of earning credits,” things in the pipeline, so we says Emma Flintull, Corporate hope that all those companies Concept Development Managthat have not yet signed up will er at SAS. “And whichever take the opportunity to become product you choose as a busimembers as soon as possible,” ness traveler, you’ll always earn Flintull says. “Joining the SAS EuroBonus points as well.” Corporate Program is simple, free, and absolutely without WHEN YOU TRAVEL on SAS as a obligation, and there is no limit business customer, you will alto how much money you can ways benefit from world-class save for your company by becoming a member.” punctuality and an attractive

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Join us! Enroll your company in the SAS Credits program and start earning points today. Read more about the SAS Corporate Program at flysas.com/credits

JANUARY 2016 SCANDINAVIAN TRAVELER

SAS CORPORATE PROGRAM Launched in 2009 Established in 25 markets 50,000 corporate customers 400 million credits used for flights and hotels Buy credits and get up to 15% more

SCANDINAVIAN TRAVELER JANUARY 2016

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Photo by David Thunander

SCANDINAVIAN TRAVELER FLIGHT GUIDE ON THE GROUND

ON THE GROUND Well begun is half done. Your perfect journey begins at home FLEXIBLE CHECK-IN SAS offers several alternatives to standing in line at the check-in desk: Online: Go to flysas.com or use the checkin email you receive 22 hours before departure On the phone Answer YES to the check-in text message you receive 22 hours before departure. Go to mobile.flysas.com or use the link sent with the check-in text message SAS App Airport self-service check-in kiosks MOBILE SERVICES If you check in via text message, the SAS Mobile site, the SAS App, or online, you can choose to use our Mobile Boarding Pass on selected routes. To keep you informed about the status of your flight we’ll send a text message with news of any cancellation or delays within 22 hours of departure.

Join EuroBonus Sign up free at flysas.com/eurobonus

AIRPORT LOUNGES There are 13 SAS lounges at 9 different airports in Europe and America. As part of Star Alliance, SAS EuroBonus Gold and Diamond members have access to all Star Alliance lounges as well as contracted lounges. SAS also offers SAS Business and SAS Plus travelers access to Star Alliance lounges and contracted lounges at SAS destinations (US excluded for SAS Plus passengers). SAS Go travelers can use the SAS lounges at Copenhagen, Stockholm-Arlanda Terminal 5, Gothenburg, Oslo, Helsinki, Paris, and Brussels airports for a €28 fee.

FREE CHECKED BAGGAGE EuroBonus Silver, Gold, and Diamond members enjoy an additional baggage allowance.

SAS GO

SAS PLUS

SAS Business

1 checked bag (23 kg) + 1 carry-on (8 kg)

2 checked bags (23 kg) + 1 carry-on (8 kg)

2 checked bags (32 kg) + 1 carry-on (8 kg)

* Traveling without luggage? See flysas.com for deals on certain destinations.

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FAST TRACK SAS Fast Track is the quickest way through security when flying in SAS Business or SAS Plus. EuroBonus Gold and Diamond members in Copenhagen, Oslo, Stockholm, and Gothenburg can take along one guest or family member if they are traveling on a same-day ticket with SAS or with any Star Alliance member carrier. SAS SMART PASS SAS Smart Pass is a sticker you can attach to your smartphone for identification at self-service kiosks, security, lounges, and the gate. SAS Smart Pass is available to Scandinavian EuroBonus Gold and Diamond members when flying within Scandinavia and to Schengen member countries.

JANUARY 2016 SCANDINAVIAN TRAVELER

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Photo by Monica Kvaale

SCANDINAVIAN TRAVELER FLIGHT GUIDE ASK EIVIND/UP IN THE AIR

ASK EIVIND SAS’s Executive Vice President and Chief Commercial Officer answers your questions

CHINA’S “SINGLES DAY,” celebrated on November 11, has become one of biggest online shopping events in the world. Sales in 2015 set a new record, as e-commerce giant Alibaba sold $14 billion worth of merchandise, up 60% from the year before. In China, this is just the beginning of an online sales revolution. Today, China has more than 400 million online customers, a number that is expected to double. We at SAS are keeping an eye on these developments. With our routes to Beijing, Shanghai, and Hong Kong, we’re connecting Scandinavia and China more closely than before. As China’s middle class grows more prosperous, we’re seeing a record number of Chinese tourists in Scandinavia. We’re working to gain a strong position in China. We currently have almost 350,000 followers on Weibo, China’s answer to Facebook, and nearly 10,000 on WeChat. We have more followers than any other Western airline, more than Lufthansa or Finnair, to name a couple. We’ve created new payment solutions such as Alipay, and over the course of 2016 we plan to add the option of using UnionPay, the most important card solution in China. This year, we’ll invest even more in e-commerce in China to make sure we get our share of the growing market, with both mobile and Internet-based solutions, as well as establishing our e-commerce team in China.

UP IN THE AIR Once we get going, you can lean back and relax. We’ll do the rest. (Well, other than write that report for you) SEATING From luxurious Business sleepers to ergonomically designed seats for passengers traveling in SAS Go, we make sure you are sitting comfortably. FOOD AND DRINK When traveling in SAS Plus within Scandinavia, assorted snacks are included in the price of your ticket. In SAS Go, assorted snacks can be purchased. On European flights, breakfast or a meal (depending on departure time and destination), and assorted snacks are included in SAS Plus. In SAS Go, the same assortment is available for purchase. On intercontinental flights, all meals and beverages are included in Business and SAS Plus. In SAS Go, one non-alcoholic beverage is included with your meal. Other beverages, drinks or snacks are available for purchase. Coffee and tea are always included on SAS flights. ENTERTAINMENT Intercontinental flights offer movies, music, and games on personal

98

Follow SAS facebook.com/SAS twitter.com/SAS youtube.com/flySAS

I travel a fair bit with SAS through my work and I’m a EuroBonus Gold member. Privately, though, I find SAS to be expensive and the prices vary. Could you implement a fixed price from the time of first search? Most travel companies use dynamic price setting so that prices are higher the fewer seats there are and the closer to departure. Having said that, this year we’ll have a solution for you called “keep booking for a fee” so that you can reserve your flight at the original price. I see the SAS logo on the airport buses here in Norway. Have you considered offering EuroBonus Gold and Diamond members, or people traveling in SAS Plus, free or discounted fares on these buses? We’ll look into this. What I can tell you right away is that the entire EuroBonus program will undergo big changes this year, and I’m sure you’ll be pleased with them. How does SAS decide which destinations are offered on Travel Pass Prepaid? I’m interested in the Copenhagen-Vilnius route. It all depends on the volume of passengers. We evaluate all of our routes regularly and decide where to introduce Travel Pass Prepaid. I’ll forward your wish to my team. Send your questions to [email protected]

screens. We are currently refitting our fleet with new improved inflight entertainment systems. This means more content including Hollywood blockbusters and TV box sets, on-demand services for all passengers, and power outlets in all seats with extra USB charging possibilities in the screens. The refurbished planes also offer free WiFi to SAS Business and Plus travelers, and WiFi for a fee in SAS Go. UNACCOMPANIED MINORS No other airline takes better care of your kids than SAS. Our unaccompanied minor service makes sure your loved ones arrive safe and sound. While the service is meant mainly for children aged 5–11, it is optional for 12-year-olds and older. Read more at flysas.com … AND AS ALWAYS WITH SAS With SAS, what you see is what you get. There are no hidden fees. Everything you need for your trip is included in the price of your ticket. Child discounts at 25%–90% Digital newspapers in the SAS app Free coffee and tea onboard 24-hour money-back guarantee We are always looking for ways to improve our service. Share your ideas at flysas.com/mysasidea

JANUARY 2016 SCANDINAVIAN TRAVELER

YOUR DESTINATION FOR ADVENTURES IN NORTHERN NORWAY:

VESTERÅLEN

– kingdom of the whales

– a journey into the Northern Lights

spaceshipaurora.no

s ea s a fa r i a n d e n e s . n o

s to s a fa r i . co m

kayak-festival

photo course y t te rs i d e n . n o

a s k r. n o

visitvesteralen.com/hiking

Adventures around every corner, for everyone. All year. You can rent a bike, go hiking we have over 100 marked trails - from easy to hard, kayaking in our beautiful archipelago, do a nature-safari: whale-, bird- & seal safari, go fishing under the VESTERÅLEN midnight sun, see the spectacular Trollfjord, learn to photograph the arctic & northern light or visit one of our adventure centers. sweden

Information: www.visitvesteralen.com

finland

Norway

facebook.com/visitvesteralen - Twitter: @VisitVesteralen - Instagram: @vesteralen denmark

Design: Visit Vesterålen - www.visitvesteralen.com - Photo: Marten Bril, Odd-Eirik Einarsen, Ian Robins, Bjørn Eide

adventure center

A N D E N E S

russia

SCANDINAVIAN TRAVELER FLIGHT GUIDE EURO BONUS

FLY WITH A BONUS SAS EuroBonus is the Nordic region’s leading loyalty program. There are countless reasons to join – both on the ground and in the air. Sign up at Flysas.com/eurobonus

Earn points on Flights on SAS, Star Alliance, and other airlines Hotel stays at over 8,000 hotels Car rentals from Avis, Budget, Hertz, and Sixt Special offers from many EuroBonus members can call other partners and text each other for free Combine your with the “EuroBonus Connect” EuroBonus Card app or by using their points for with American making phone calls Express, Diners over WiFi. Club, or MasterCard and earn points on your purchases

Call for free

SAS CREDITS FOR COMPANIES

Use points on Flights on SAS, Star Alliance, and other partners Pay for flights with points/cash Seat upgrades on SAS and Star Alliance flights Car rentals Hotel bookings Purchases at the SAS EuroBonus Shop Shop onboard

SAS has programs for companies as well. Just like EuroBonus, SAS Credits is free to join and companies earn credits for every flight. It can also be combined with EuroBonus.

Benefits ipating Radisson Blu or Park Inn by Radisson Hotels throughout Scandinavia, Europe, and the Middle East. Earned SAS Credits can be redeemed by anyone in your company on both new flights and hotel stays.

Not yet a member? Photo by Bruno Ehrs

Every time you fly on SAS or Widerøe you earn credits, up to four percent of your ticket price, no matter whether it’s a one-way or a return trip, and in all booking classes. Additional credits can be earned by staying at any partic-

Anyone can join EuroBonus – there’s no age limit. Sign up for free at flysas.com/eurobonus

EUROBONUS LEVELS

100

Membership

Silver

Members of SAS EuroBonus earn points on trips on SAS and our partners, and get special discounts and offers.

Silver members get Business checkin and an extra piece of checked-in baggage. They also have access to Fast Track security and lounges in Scandinavia and Finland, and SAS



New!

Gold lounges worldwide when traveling on SAS and Widerøe in the summer period (July 1–August 31) and the Christmas period (December 15–January 15).

Gold members have access to Business check-in, Fast Track Security, and SAS and Star Alliance lounges when traveling on SAS. They earn 25% more Basic points

Diamond on SAS, Widerøe, and Estonian Air, get two extra pieces of checkedin baggage, have a greater choice of bonus trips, and can give away a Silver membership.

Diamond is SAS EuroBonus’s new top-tier membership level. Your points last longer and you can give away Gold memberships.

JANUARY 2016 SCANDINAVIAN TRAVELER

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SCANDINAVIAN TRAVELER FLIGHT GUIDE FLEET

FLEET Airbus A330-300/Airbus A340-300 Operating routes to the US and Asia from Denmark, Norway, and Sweden Number of aircraft: 6/8 • Number of seats: 266/245 Max. takeoff weight: 242.0/275.0 metric tons Max. payload: 44.5/44.1 metric tons • Length: 63.7 m Wing span: 60.3 m • Cruising speed: 875 kmph/545 mph Range: 10,400/12,800 km • Engine: RR Trent 772B/CFM56-5C4 Fuel consumption: 0.032/0.039 liters per seat/km

REFRESHING CHANGE ADALSTEIN VIKING IS BACK, and the Airbus A340-300 is looking better than ever, thanks to a cabin refresh. New seats, new screens, adjustable neck support, everything. Adalstein Viking is the fifth plane in total, and the first Airbus A340300 to go through the makeover. Its first stop was Narita airport in Tokyo in mid-November. Next in line: Godfred and Rurik.

Airbus A319/A320/A321

Rome! Dublin! Berlin! Take me there, SAS!

Operating routes to European destinations from Denmark Number of aircraft: 4/13/8 • Number of seats: 141/168/198 Max. takeoff weight: 75.5/75.5/89.0 metric tons Max. payload: 16.7/18.0/23.0 metric tons Length: 33.8/37.6/44.5 m • Wing span: 34.1 m Cruising speed: 840 kmph/530 mph Range: 5,100/3,900/3,800 km Engine: IAE V2524-A5/V2527-A5/IAE V2530-A5 Fuel consumption: 0.033/0.029/0.029 liters per seat/km

Boeing 737-600/700/800 Operating routes to European destinations from Sweden and Norway Number of aircraft: 26/29/29 • Number of seats: 123/141/181 Max. takeoff weight: 59.9/69.6/79.0 metric tons Max. payload: 13.2/15.2/19.6 metric tons Length: 31.2/33.6/39.5 m • Wing span: 34.3/35.8/35.8 m Cruising speed: 840 kmph/530 mph Range: 2,400/4,400/4,200 km • Engine: CFM56-7B Fuel consumption: 0.038/0.032/0.028 liters per seat/km

A330-300 Enhanced /From 2018: Airbus A350-900 (shown) Airbus A350-900 is on order with delivery in 2018

THE SAS ENVIRONMENTAL PROGRAM SAS’s overall goal is a 20% reduction in emissions by 2015. Fleet renewal is an important part of that strategy. To date, SAS has taken delivery of 27 state-of-the-art Airbus A320 and Boeing 737-700/800 planes, which have replaced older models such as the MD-80. Fuel consumption and associated emissions are in line with SAS’s target. The varied fleet of Boeing 737s and A320s allows SAS to adjust capacity to demand and ensures emissions are kept to a

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minimum. SAS also gives passengers and cargo customers the opportunity to offset their carbon emissions. The emissions calculator can be found at sasgroup.net/miljo, alongside the 2014 Sustainability Report. SAS has reduced carbon emissions by some 15% over the past eight years and is one of only a few airlines that is ISO 14001 certified – proof that it takes its environmental responsibilities seriously.

Number of aircraft: 2/(8) • Number of seats: 262/308 Max. takeoff weight: 242.0/268.0 metric tons Max. payload: 44.5/51.0 metric tons Length: 63.7/66.9 m • Wing span: 60.3/64.8 m Cruising speed: 875 kmph/545 mph/910 kmph/570 mph Range: 10,400 km/13,800 km Engine: RR Trent 772B/RR Trent XWB Fuel consumption: 0.032/0.027 liters per seat/km

From 2016: Airbus A320-NEO Airbus A320-NEO is on order with delivery in 2016 Number of aircraft: (30) • Number of seats: 168 Max. takeoff weight: 75.5 metric tons Max. payload: 18.0 metric tons • Length: 37.6 m Wing span: 35.5 m • Cruising speed: 840 kmph/530 mph Range: 4,600 km • Engine: CFM Leap 1A Fuel consumption: 0.025 liters per seat/km

JANUARY 2016 SCANDINAVIAN TRAVELER

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JANUARY 2016 SCANDINAVIAN TRAVELER Røros

In

Ørsta/Volda

Örnsköldsvik Kramfors

Umeå

en

STORSJÖN

Åre/Östersund

lv

Molde

älv

GULF OF BOTHNIA

Kittilä

Lakselv

Honningsvåg

Kokkola

en

Luleå

rne

Alta

Vaasa (Vasa)

Skellefteå

åä

Ålesund

Lycksele Um

Kristiansund

Vilhelmina

Arvidsjaur

To

en

Namsos

Rørvik

Brønnøysund

Gällivare

Kiruna

TORNETRÄSK

H O R N AVA N

Narvik

Sørkjosen

älv

Hemavan

Mo i Rana

Bodø

Evenes Svolvær

Tromsø

leå

Sandnessjøen Mosjøen

Røst

Leknes

Stokmarknes

LO FOT E N

Andenes

NORWEGIAN SEA

Hasvik

Hammerfest

Lu

Trondheim

The Arlanda Express high-speed train service takes you to the Central Station in twenty minutes. A one-way adult ticket costs €28. The airport bus service costs €11 and takes 45 minutes. A taxi will cost €43-53.

Stockholm

The airport express train, Fly toget, departs to Oslo S (Oslo Central Station) every 10 or 20 minutes. Journey time is 19 minutes and a one-way adult ticket costs €20. The airport bus service leaves for central Oslo every 20 minutes. Journey time is around 40 minutes.

Oslo

The driverless subway runs around the clock and takes you to downtown Copenhagen in 15 minutes. A one-way adult ticket costs €3. A train from the airport to the central station costs €5 and takes 25 minutes.

Copenhagen

Seasonal destination

Codeshare and interline destination

SAS destination

SAS hub

SAS FLIES 80,000 PASSENGERS DAILY WITHIN SCANDINAVIA

FINLAND

OULUJÄRVI

Vardø

PURUVESI

PIELINEN

Kirkenes

Vadsø

Båtsfjord

Berlevåg

LO K A N T E KOJÄ RV I

INARIJÄRVI

Mehamn

BARENTS SEA

SCANDINAVIAN TRAVELER MAPS SCANDINAVIA

l da sä lv en

SCANDINAVIAN TRAVELER JANUARY 2016 LO L L A N D

GERMANY

Elbe

FA L S T E R

SJÆLLAND

Copenhagen

Hamburg

FYN

Århus

ma

THE NETHERLANDS

Sønderborg

DENMARK

Billund

Karup

JYLLAND

Ålborg

Göteborg

Sandefjord

RÜGEN

Malmö

Ängelholm /Helsingborg

Jönköping

BORNHOLM

Rønne

Ronneby

Växjö

en

Kalmar

ÖLAND

ÅLAND

Wisla

POLAND

Palanga

Tampere (Tammerfors)

RUSSIA

SAAREMAA

HIIUMAA

Turku (Åbo)

Pori

B A LT I C S E A

Mariehamn

GOTLAND

Gdansk

Visby

Stockholm HJÄLMAREN

Linköping

Örebro

SILJAN

Dalälv

Sundsvall – Timrå

SWEDEN

Sveg

V ÄT T E R N

VÄNERN

Karlstad

n

NORTH SEA

Skien

Oslo

om lve

Kristiansand

N O R W AY

Gl rä

Stavanger

Haugesund

MJØSA

FEMUNDEN

Kla

Stord

Bergen

Sogndal

Sandane Florø Førde

Da

Nemunas

ug

Vilnius

a

ESTONIA

av

SUUR-SAIMA

L AT V I A

LAKE LADOGA

BELARUS

RUSSIA

St. Petersburg

L A K E P S KOV

PEIPSI JÄRV

GULF OF FINLAND

Tallinn

Riga

LITHUANIA

Helsinki (Helsingfors)

PÄ I J Ä N N E

SCANDINAVIAN TRAVELER MAPS SCANDINAVIA

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SCANDINAVIAN TRAVELER MAPS EUROPE

WORLDWIDE REACH SAS and its partners take you to 1,175 airports in 187 countries.

ICELAND

Reykjavik

Star Alliance Members Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian Airlines, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EgyptAir, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Shenzhen Airlines, Singapore Airlines, South African Airways, Swiss International Air Lines, TAP Portugal, Thai Airways, Turkish Airlines, United Airlines.

FA E R O E I S L A N D S

SHETLAND ISLANDS

Other airline partners Airbaltic, Atlantic Airways, Estonian Air, Icelandair, NextJet, Widerøe.

Aberdeen

Reykjavik Bus 55 takes you to and from the Keflavik International Airport nine times a day. You can also take the Flybus or Airport Express. The trip to Reykjavik takes approximately 45 minutes.

Edinburgh Newcastle UNITED KINGDOM

R E P.. O F I R E L A N D

Berlin

VENICE

The Express Train takes you to Berlin’s central station in 30 minutes, leaves every half hour, and costs €2.10. Taxis cost about €35.

Dublin

Manchester Birmingham

The word Venetian ‘ciao’ comes from ‘s-ciavo vostro’, meaning ‘your servant, at your service, your slave’

Tha

C E LT I C S E A

Las Palmas A bus service operates Las Palmas and other destinations on Gran Canaria. Prices from €2.30. Airport taxis cost from €27, depending on the area.

Venice A bus service links the airport with the railway station. Journey time is about 17 minutes. You can also take the water transport service from the aiport boathouse to Piazza San Marco in Venice. The fare is €15 and journey time is around 50 minutes.

AT L A N T I C O C E A N B AY O F B I S C AY

Bilbao

Eb

REYKJAVIK

Icelanders watch more movies than any other nation on earth

SAS hub SAS destination Codeshare and interline destination

Oporto

T

Madrid

o ej

S PA I N

Lisbon AZORES

Faro Malaga ALBORAN SEA

Seasonal destination MOROCCO

106

re

Douro

PORTUGAL

REACH 187 COUNTRIES AROUND THE WORLD

Biarritz

JANUARY 2016 SCANDINAVIAN TRAVELER

mes

SCANDINAVIAN TRAVELER MAPS EUROPE

WHITE SEA NORWEGIAN SEA

FINLAND

Trondheim

SWEDEN N O R W AY LAKE LADOGA

Helsinki Bergen

Oslo

St. Petersburg Tallinn

Stockholm Stavanger

ESTO N I A B A LT I C S E A

Kristiansand Göteborg Riga

DENMARK

Hamburg

El

Amsterdam

ga

LITHUANIA

Vilnius

RUSSIA

Gdansk

Bremen

Moscow

Palanga

Copenhagen

Vol

NORTH SEA

BELARUS

POLAND

be

Istula

Poznan

Berlin

Hanover

RUSSIA

L AT V I A

Warsaw

THE NETHERLANDS

London

GERMANY

Dusseldorf e

Frankfurt

e

Geneva

ne Rho

SLOVENIA

Po

Turin Nice

SAN MARINO

Marseille

CORSICA

Rome

Barcelona BALEARIC SEA M A L LO R C A

Olbia SARDINIA

Palma de Mallorca

Sofia

Priština Skopje

FYROM

ALBANIA

TYRRHENIAN SEA

B L AC K S E A

KOSOVO

Podgorica

Tirana I TA L LY

Naples

SERBIA

MONTENEGRO A D R I AT I C SEA

VAT I C A N S TAT E

Bucharest

e

Sarajevo

Split

Ancona

Dubrovnik ANDORRA

CRIMEA

Belgrade Danub

BOSNIA AND HERZEGOVINA

Florence

Pisa

ROMANIA

Zagreb C R O AT I A

Pula

Bologna MONACO

Trieste

Venice

M O L D OVA

HUNGARY

Graz

Ljubljana Milan

Don

Budapest

AUSTRIA

SWITZERLAND

Lyon

Toulouse Montpellier

Innsbruck

LIECHTENSTEIN

UKRAINE

Vienna

Salzburg

Basel Zurich

FRANCE

S LOVA K I A

Linz

Munich

ire

Krakow

C Z E C H R E P.

Stuttgart

Paris Lo

Prague Nuremberg

LUXEMBOURG

Sein

in

BELGIUM

Wroclaw

Rh

Brussels

GREECE

AEGEAN SEA

Cagliari

IONIAN SEA

Alicante

Kalamata

Athens Mykonos Santorini

TUNISIA

Malta

MEDITERRANEAN SEA

Chania CRETE

Rhodes Heraklion

Bodrum Dalaman

Alanya CYPRUS

Eu

ph

ra

te

Tigris

ALGERIA

TURKEY

Izmir

Palermo Catania

S I C I LY L

M A LT A

Istanbul

Thessaloniki

s

SYRIA

Larnaca LEBANON IRAQ

Tel Aviv

SCANDINAVIAN TRAVELER JANUARY 2016

ISRAEL

107

SCANDINAVIAN TRAVELER MAPS WORLD

Longyearbyen SVALBARD ( N O R W AY )

B A F F I N B AY B J Ø R N ØYA ( N O R W AY )

New route to Boston

VICTORIA ISLAND

GREENLAND (DENMARK)

BAFFIN ISLAND

From March 29, SAS will open a new direct route from Copenhagen to Boston, with daily departures. Visit flysas.com to book your flight!

Reykjavik

ICELAND SWEDEN

FA R O E I S L A N D S (DENMARK)

N O R W AY

SHETLAND ISLANDS (UNITED KINGDOM)

HUDSON B AY

FINLAND

Oslo Stockholm DENMARK

Copenhagen

CANADA

UNITED KINGDOM

IRELAND

Calgary

GERMANY

Vancouver Montreal

Seattle Portland

FRANCE

Ottawa Halifax Minneapolis Buffalo UNITED Toronto Rochester S T A T E S Des Moines Chicago Detroit Sacamento Cleveland Boston Omaha Pittsburg New York Salt Lake City Indianapolis Philadelphia Denver Kansas City San Francisco Columbus Washington D.C. St. Louis Cincinnati Las Vegas Greensboro Richmond Los Angeles Norfolk Memphis Nashville Phoenix BERMUDA Santa Ana Raleigh San Diego (UNITED KINGDOM) Dallas Atlanta Charlotte Jacksonville Austin Orlando MEXICO

New Orleans Tampa Miami GULF OF

I TA L LY AZORES (PORTUGAL)

MADEIRA (PORTUGAL)

AT L A N T I C O C E A N

West Palm Beach Fort Lauderdale

PORTUGAL

S PA I N

TUNISIA

MOROCCO

Tenerife

Gran Canaria

MEDITERRANEAN SEA

ALGERIA

L I B YA

CANARY ISLANDS ( S PA I N )

BAHAMAS PUERTO RICO (USA) DOMINICAN R E P. HAITI ANTIGUA & BARBUDA BELIZE J A M A I C A San Juan DOMINICA S T. K I T T S & N E V I S HONDURAS S T. L U C I A G U AT E M A L A CARIBBEAN SEA S T. V I N C E N T & T H E G R A N A D I N E S E L S A LVA D O R NICARAGUA GRENADA BARBADOS

MEXICO

Mexico City

CLIPPERTON (FRANCE)

CUBA

VENEZUELA COLOMBIA

G A L A PAG O S (EQUADOR)

In the fall of 2016, SAS will open a new direct route to Miami from Oslo and Copenhagen. Tickets will be available later this fall at flysas.com EASTER ISLAND (CHILE)

GAMBIA

GUINEA

NIGER CHAD

BURKINA FA S O NIGERIA GHANA

SIERRA LEONE

G U YA N A SURINAM F R E N C H G U YA N A

MALI

SENEGAL

G U I N E A- B I SS AU

T R I N I DA D & TO BAG O

C O S TA R I C A PA N A M A

New route to Miami

M A U R I TA N I A CAPE VERDE

CENTRAL A F R I C A N R E P.

LIBERIA

CAMEROON

TO G O

COT E D ' I VO R E

BENIN

SAO TO M E & P R I N C I P E

EQUADOR

CONGO GABON

CONGO ( D E M . R E P.. )

EQU. GUINEA

GULF OF GUINEA

PERU ASCENSION (UNITED KINGDOM)

BRAZIL

Lima

ANGOLA BOLIVIA

CHILE

ST. H E L E N A (UNITED KINGDOM)

NAMIBIA

TRINDADE (BRAZIL)

PA R A G U AY

B OTSWA N A

ARGENTINA SOUTH AFRICA

U R U G U AY

Cape Town

Buenos Aires T R I S TA N D A C U N H A (UNITED KINGDOM)

1,175 DESTINATIONS AROUND THE WORLD SAS hub SAS destination Codeshare and interline destination Seasonal destination

FA L K L A N D I S L A N D S (UNITED KINGDOM) SOUTH GEORGIA (UNITED KINGDOM)

SOUTH ORKNEY (UNITED KINGDOM)

108

B O U V E T ØYA ( N O R W AY )

SOUTH SANDWICH ISLANDS (UNITED KINGDOM)

JANUARY 2016 SCANDINAVIAN TRAVELER

SCANDINAVIAN TRAVELER MAPS WORLD

KARA SEA

NOVAJA ZEMLJA

BARENTS SEA

New route to Hong Kong RUSSIA

In September, SAS launched a direct route between Stockholm ArlandaBand Hong ERING SEA Kong, with five flights a week. SEA OF flysas.com to book O K H O T Visit SK your flights!

K A Z A K H S TA N

Sapporo

U Z B E K I S TA N TURKEY

IRAQ

Beijing

TA J I K I S TA N

Dalian SOUTH KOREA

CHINA

A F G H A N I S TA N

IRAN

SAUDI ARABIA

BAHRAIN Q ATA R

Jeddah

PA K I S TA N

Dubai

Abu Dhabi

SUDAN

Guangzhou Hong Kong

BURMA / M YA N M A R B AY O F BENGAL

Chennai

Phuket

ETHIOPIA

SOMALIA

Entebbe Nairobi RWANDA BURUNDI Mombasa Zanzibar

MARCUS ( J A PA N )

NORTHERN MARIANA ISLANDS (USA) GUAM (USA)

PAC I F I C O C E A N

PHILIPPINES PA L A U

MICRONESIA

M A L AY S I A

Singapore SINGAPORE NAURU

PA P U A NEW GUINEA

INDONESIA

Djakarta

SEYCHELLES

SOLOMON ISLANDS

Denpasar

TA N Z A N I A

INDIAN OCEAN

ZAMBIA MALAWI

Lusaka Harare

BONIN IS. ( J A PA N )

TA I WA N

BRUNEI

Kuala Lumpur

MALDIVES

RYUKTU IS. ( J A PA N )

Krabi

SRI LANKA

Tokyo

Osaka

VIETNAM CAMBODIA

ARABIAN SEA

Addis Ababa

Sendai Nagoya

SOUTH CHINA SEA

THAILAND

Bangkok

J A PA N

Xiamen Shenzhen

LAOS

Chiang Mai

Bengaluru

Chongqing

B H U TA N

BANGLADESH

Mumbai

YEMEN

DJIBOUTI

U G A N D A K E N YA

N E PA L

INDIA

UNITED ARAB E M I R AT E S OMAN

ERITREA

Delhi

Fukuoka Shanghai

Nanjing

Chengdu

KUWAIT

Cairo

SOUTH SUDAN

NORTH KOREA

Qingdao

Tel Aviv

EGYPT

K Y R G Y Z S TA N

T U R K M E N I S TA N

SYRIA

MONGOLIA

COCOS ISLAND (AUSTRALIA)

CORAL SEA MADAGASCAR

ZIMBABWE MOZAMBIQUE

T U VA LU

VA N U AT U

FIJI

MAURITIUS NEW CALEDONIA (FRANCE)

REUNION (FRANCE)

AUSTRALIA

Johannesburg SWAZILAND

Brisbane

Durban

L E SOT H O

Perth

Port Elizabeth

Adelaide NEW AMSTERDAM (FRANCE)

Sydney Melbourne

Auckland

TA S M A N S E A NEW ZEALAND CROZET IS. (FRANCE) PRINCE EDWARD ISLANDS (SOUTH AFRICA)

MIAMI

The first suntan lotion was invented by Miami Beach pharmacist H E A R D I S L A N D Benjamin Green in 1944

KERGUELEN (FRANCE)

C H AT H A M I S . (NEW ZELAND)

(AUSTRALIA)

SCANDINAVIAN TRAVELER JANUARY 2016

109

SCANDINAVIAN TRAVELER MAPS AMERICA

G R E AT S L AV E L A K E

New route to Los Angeles

H U D S O N B AY

LAKE WINNIPEG

On March 14, SAS will open a new daily direct route from Stockholm Arlanda to Los Angeles. Visit flysas.com to book your flights!

CANADA

Calgary Vancouver LAKE SUPERIOR

Seattle Portland

U N I T E D S TAT E S

Minneapolis

LAKE MICHIGAN

Des Moines

Denver

Sacramento San Francisco

Kansas City

Santa Ana

is

si

Philadelphia Washington D.C.

Richmond

Greensboro Charlotte

Memphis Phoenix

Halifax

Rochester Boston Buffalo Cleveland New York Pittsburgh

LAKE ERIE

Columbus

ss

Nashville

Norfolk Raleigh

io

BERMUDA (UNITED KINGDOM)

Atlanta

Dallas

R

San Diego

Indianapolis Cincinnati pi St. Louis ip M

Las Vegas Los Angeles

Detroit

Chicago

LAKE O N TA R I O

Toronto

Omaha

Salt Lake City

Montreal

Ottawa

LAKE HURON

G ra nd e

Austin

New Orleans

Jacksonville Orlando

Tampa Fort Lauderdale

MEXICO

AT L A N T I C O C E A N

West Palm Beach Miami BAHAMAS

GULF OF MEXICO

CUBA

Mexico City JAMAICA

BELIZE

Boston Free shuttle buses (‘MBTA Blue Line’) drop you at the subway, where you take the Blue Line ($2.65) to downtown Boston. The free Silver Line bus, which stops at all terminals, drops you at South Station in about 15 minutes. There is also a ferry, which can be reached by the free #66 Shuttle Bus.

E L S A LVA D O R

San Juan

(USA)

ANTIGUA & BARBUDA

CARIBBEAN SEA ARUBA

NICARAGUA

ST VINCENT & THE GRENADINES CURACAO

C O S TA R I C A

DOMINICA ST LUCIA BARBADOS GRENADA TRINIDAD & TO BAG O

PA N A M A VENEZUELA

G U YA N A COLOMBIA

FRENCH G U YA N A

SURINAM

G A L A PAG O S (EQUADOR)

EQUADOR

San Francisco The subway, or BART, will take you from SFO to the city in under 30 minutes, for $8.10. Trains leave every 15 minutes. A taxi will cost up to $60, depending on traffic.

DOMINICAN PUERTO RICO REP P.

ST KITTS & NEVIS

HONDURAS

G U AT E M A L A

HAITI

PAC I F I C O C E A N

A

PERU

m

az

on

as

BRAZIL

Lima

SAS hub SAS destination Codeshare and interline destination

BOLIVIA

Seasonal destination

110

JANUARY 2016 SCANDINAVIAN TRAVELER

This is a promise from more than 60 shopping centres. Citycon is a leading owner, manager and developer of urban grocery-anchored shopping centres in the most attractive locations in the Nordic and Baltic regions. Citycon is about vivid and vibrant centres acting as enjoyable parts of people’s everyday lives and as active community hubs. We offer the sweetest spot for your shop and to see more options, visit Citycon.com

SCANDINAVIAN TRAVELER MAPS ASIA

RUSSIA SEA OF OKHOTSK

K A Z A K H S TA N MONGOLIA

Sapporo K Y R G Y Z S TA N NORTH KOREA

Beijing

TA J I K I S TA N

A F G H A N I S TA N

Ye

CHINA

Chengdu

PA K I S TA N N E PA L Gang

ow

ri

Ya

ng

t

ri

ve

r

Tokyo Nagoya

Shanghai EAST CHINA SEA RYUKYU ISLANDS ( J A PA N )

es

BANGLADESH INDIA

J A PA N

Qingdao

Fukuoka

ze

Sendai

SOUTH KOREA

r ve

Nanjing

B H U TA N

SEA OF J A PA N

Osaka

Chongqing

Mekong

Delhi

ll

Dalian

BURMA / M YA N M A R

Guangzhou Hong Kong

BONIN ISLANDS ( J A PA N ) MARCUS ( J A PA N )

Xiamen Shenzhen T A I W A N HONG KONG

LAOS

Mumbai

Chiang Mai B AY O F BENGAL

Chennai

Bengaluru ARABIAN SEA

Bangkok

PAC I F I C O C E A N

SOUTH CHINA SEA

THAILAND

VIETNAM CAMBODIA

GUAM (USA)

PHILIPPINES

ANDAMAN SEA SRI LANKA

Phuket

Krabi

PA L A U BRUNEI

Kuala Lumpur

MICRONESIA

M A L AY S I A

Singapore SINGAPORE

J AVA S E A

Djakarta

INDONESIA

PA P U A N E W G U I N E A

Denpasar

HONG KONG

Lightly tapping your fore and middle fingers on the table indicates to your server that you’re finished with your meal

COCOS ISLANDS (AUSTRALIA)

INDIAN

AUSTRALIA

Hong Kong The express shuttle costs just over €11, leaves every 10 minutes and takes 24 minutes to arrive. Taxis start at €35 and are color-coded to denote the areas they serve.

CORAL SEA

OCEAN

Brisbane

Da

Perth

rl

g

Sydney

Adelaide G R E AT A U S T R A L I A N BIGHT

in

Melbourne

SAS hub SAS destination

TA S M A N I A (AUSTRALIA)

Codeshare and interline destination Seasonal destination

112

JANUARY 2016 SCANDINAVIAN TRAVELER

July 11 - July 17 2016 Jean-Efflam Bavouzet Nelson Freire Ingrid Fliter Marc-Andre Hamelin Joachim Carr Bertrand Chamayou Engegard Quartet Johannes Weisser, baryton Lofoten Festival Strings

Book your stay at www.lofoten.info Accommodation-Activities-Culture-Transport-Inspiration

World’s most beautiful islands

SCANDINAVIAN TRAVELER MAPS THE WORLD

Tokyo

PAC I F I C O C E A N

Shanghai San Francisco Los Angeles Beijing

Hong Kong

ARCTIC OCEAN

Chicago

Miami

Washington D.C. Longyearbyen

New York Boston

Reykjavik

Oslo

Stockholm

Copenhagen AT L A N T I C O C E A N

NORTHERN EUROPE’S BEST CONNECTIONS TO THE WORLD After nearly 70 years in the business, we know a thing or two about taking Scandinavia to the world – and bringing the world to Scandinavia. SAS has the

114

best connections between Northern Europe and the US and Asia. We have nine direct long-haul routes from Copenhagen and Stockholm, connections to all the main hubs, and an extensive network of partners. For people traveling beyond these gateways, we offer more than 100 codeshare destinations. In the US, we have a codeshare agreement with United Airlines to some 60 destinations across the nation.

A similar agreement with Air China takes you from anywhere in Scandinavia to anywhere in China. Thai Airways, co-founded by SAS in the late 1950s, is our codeshare partner to major Asia-Pacific destinations such as Hong Kong, Kuala Lumpur, Singapore, Australia and New Zealand. Star Alliance serves 916 airports worldwide. In other words, SAS will get you there.

JANUARY 2016 SCANDINAVIAN TRAVELER

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