Simple.

Reality.

Wine Quality Water Management

Where We Start…

Sustainable Winegrowing

A Grower & Vintner Alliance

Water Management

The Code.

Defining Sustainability …in 400 pages • • • • • • • • • • • • • •

Viticulture Soil Management Vineyard Water Management Pest Management Wine Quality Ecosystem Management Energy Efficiency Winery Water Conservation & Quality Material Handling Solid Waste Reduction & Management Environmentally Preferred Purchasing Human Resources Neighbors & Communities Air Quality

Sustainable Practices:

Pest Management

Use of sheep for weed control

Regular monitoring for pests

Nesting boxes attract beneficial birds that hunt vineyard pests

Sustainable Practices:

Water Management

Cover crops build soil health, provide beneficial insect habitat and improve water holding capacity

Regular monitoring of process water ponds assures water quality Drip irrigation conserves water

Sustainable Practices:

Energy Management

Biofuels for tractors

Solar energy

Tank insulation conserves energy

Sustainable Practices:

Waste Management

Barrel recycling Composting

Cardboard recycling

Sustainable Practices:

Human Resources

Safety training Peer-to-peer education

Employee development

Sustainability is a Journey, Not a Destination

Self-Assess

Implement Change

Continuous Improvement

Develop Action Plans

Interpret Performance

Sustainable Winegrowing Workbook 191 Best Practices from the Ground to the Glass

Examples of Continuous Improvement • Meet action plan objectives (e.g. reduce energy use by 10%) • Improve performance within a category • Use new technology or practices to enhance environmental or social benefits and/or lower cost

Targeted Education • Workshops focused on specific topics – – – – –

Water Quality and Conservation Energy and Water Efficiency Environmentally Preferred Purchasing Integrated Pest Management Etc.

• Check Workshop Calendar at www.sustainablewinegrowing.org

Widespread Participation in SWP 2002-present Self-Assessment: • 200+ self-assessment workshops • 1,800 vineyard and winery organizations • 72% of winegrape acreage (> 389,375 acres) • 74% of case production (>189 million cases of wine) • Goal of 80% by 2015 • • •

Targeted Education: 232+ best practices workshops 10,737 attendees

Commitment to Transparency • Public Statewide Sustainability Repots • Press Conferences & Press Releases • 100’s of news articles & Interviews • Videos on sustainable winegrowing available soon! www.sustainablewinegrowing.org

Launched in January 2010 Enables wineries and vineyards to communicate their commitment to: – environmental stewardship – conservation of natural resources – socially responsible business practices

Certification Goals 3rd Party Verification of the Cycle

• Maintain California’s global leadership position and positive image as “green” • Provide voluntary third-party verification • Increase transparency, enhance credibility with key stakeholders • Encourage statewide participation • Advance entire California industry toward best practices and continuous improvement

Verification: The Details A third-party auditor verifies that a winery or vineyard: • • • •

Adopts practices based on code of 191 best practices Meets prerequisite criteria Develops action plans Demonstrates continuous improvement

Communicating Certification •

Certificate for proof of certification

•

Certification sign for winery or vineyard

•

CCSW Certification logo on company websites, promotional materials, and secondary packaging – No logo on bottle yet

•

List of certified wineries and vineyards on CSWA website and to share with media, trade and consumers

•

Up-to-date certification information and guidelines on CSWA website to ensure transparency

Certified Wineries & Vineyards As of January 2013: • Over 52 organizations have been CCSW-certified, including 56 winery facilities and 178 vineyards = 66,173 acres or 12.3% of 535,000 total statewide acres For a list of the certified wineries and vineyards visit: http://www.sustainablewinegrowing.org/certifiedparticipants.php

Next Steps… Performance Metrics Project • Measureable Outcomes • Quantifying impacts on resources: – – – –

Water use? Energy efficiency? Fertilizer use? GHG emissions?

• Which practices have the most impact? • Visit the CSWA website to start using metrics!

“If you can’t measure it, you can’t manage it…”

Questions?

[email protected] www.sustainablewinegrowing.org