Qualifying match for the Rugby World Cup
Poland – Belgium Co-operation offer Warsaw, 30 May 2009
Agenda
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About rugby The match Event What next? Sponsorship offer About us Contact
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About rugby
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About rugby •
Rugby is one of the most popular sports on the planet, and is always at the top in terms of spectators and players.
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The TV transmission from the World Cup in France was viewed by a record number of 4bn viewers worldwide, this can only be compared with the Football world cup and the Olympics.
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Rugby is a sport that is different, with a specific and fascinating aura. Rugby was created in the nineteenth century and till this day is perceived as a sport for the elites.
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In the last two years the perception of rugby has grown, even in Poland. It is regularly presented on Eurosport, Polsat Sport, Canal Plus, SportKlub. Warszawskie Towarzystwo Rugby Barbarians www.polskabelgia.pl
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About rugby rugby rugby rugby rugby
is is is is
a sport that develops character a noble sport for everyone entertaining for families not only a sport, but also a lifestyle
Rugby is an entertaining sport in which the players are lead by fair play rules; it is popular; attractive for marketing purposes; it doesn’t need much in terms of facilities and equipment.
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The match
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The match
• The match Poland – Belgium: May 30th 2009, Warsaw • The Poland – Belgium game will be the biggest sports event of a Polish national team in Warsaw in the first half of 2009
• No other event will be promoted and broadcasted by local and national media in such a way as this event
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The match • • • • • •
The game will be played at Polonia Warszawa stadium, ul. Konwiktorska 6 The stadium is one of the most modern stadiums in the country The stadium capacity is 6000 seats It is fully roofed It has a comfortable stand for VIP’s It has appropriate facilities for surrounding events of the match
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Warszawskie Towarzystwo Rugby Barbarians www.polskabelgia.pl
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The match The patrons of the match are expected to be as follows: • • • • • • • • •
Marshal of the Polish Sejm Bronisław Komorowski President of Warsaw Hanna Gronkiewicz - Waltz Marshal of the Mazowsze parliament Adam Struzik President of the Polish Olympic Committee Piotr Nurowski Ambassador of Belgium Jan Luykx Ambassador of New Zealand Ambassador of Great Britain Ambassador of France Polish Ministry of Sport and Tourism
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Event
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Event
• The game and its sport rivalry are not the only attractions of the day • There will be many attractions prepared at the stadium for the fans, that will guarantee fans coming from outside Warsaw … • Our aim is…
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Unique Atmosphere Warszawskie Towarzystwo Rugby Barbarians www.polskabelgia.pl
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Event before game Before the game there will be intensive communication with the media such as: •
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The weekend before the match there will be an open training session of the Polish national team at the Pola Mokotowskie (in a form of a picnic) A teaser in the form of a rugby ball, will be sent out to journalists and VIP’s, saying „Poland in the Rugby World Cup, New Zealand 2011, watch the qualifier PolandBelgium at the Polonia Stadium” An organised press conference with coaches from both teams, sponsors and celebrities (on a floodlit pitch of the stadium) A rugby knowledge FAQ supplement will appear in one of our press patrons newspapers, also press info about the event will be sent out Outdoor campaign
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Event before the game We will communicate with the fans by: • • • • • •
Open training session at the Pola Mokotowskie with the Polish Rugby team, invite residents of Warsaw to join in A tent that will have information about rugby clubs were you can train will be open during this training A multimedia platform advertising the match placed on a IVECO truck will drive around the most important parts of the city Handing out pamphlets informing about the match in certain places of the city and in chosen pubs/clubs Handing out a few thousand rugby balls that will be an open invitation to the game Advertising campaign in shopping centre’s and fast food chains (Coffee Heaven, KFC)
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Event Media patrons
The Poland – Belgium game besides communicating with all media, cooperates with four media partners that guarantee permanent updates on the event on TV, press or internet
• Polsat • Polska The Times • Radio RMF FM • Wirtualna Polska
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Event Media patrons
Polsat •
Cooperation begins in May (TV spots announcing the game)
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Live coverage and replays of the game (Polsat Sport)
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Highlights of the event on TV4
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Reports from the event will appear on all info services of the Polsat group
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Media Partners Polska The Times •
National campaign informing about the event
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Report from the event
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Organising competitions
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Special guest: Jeremy Clarkson
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Event Media patrons Radio RMF FM
Wirtualna Polska
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Advertising campaign according to a described media plan
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Banner campaign that will use standard and non-standard advertising methods
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Reports from the event
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Journalist-broadcasting activities
Journalist support from the web service sport.wp.pl
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Organising competitions
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Putting up links, photos and boxes on the main page of the domain sport.wp.pl
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Presence of a journalist who will report from the event
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publicity Warszawskie Towarzystwo Rugby Barbarians www.polskabelgia.pl
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Event match day
Activities before the game: • Mini concert • Show for kids • Medieval tournament • Belgian Day, organised together with the Belgian Embassy. The special guest will be Włodzimierz Lubański (ex-Polish football star) who lives in Belgium
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Event Match day
Theme tents: • • • •
Exhibition – Polish and world rugby – history and presence Rugby knowledge competition Virtual rugby – a few stands with rugby video games Meetings with Polish rugby stars – discussion panels, autograph sessions, photos • Fan shop with gadgets and rugby gear • Sponsors tents • Catering tents
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Event after the game
• After the match there will be a concert of a Polish music star*
*Currently we are negotiating with Kayah and Kult
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Event after the game
The finale of the event will be a special banquet : •
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A party that has a lifestyle and media attractive character, that will allow itself to live on the mouths of the press A Banquet in a top hotel in Warsaw Invited guests – players, representatives of the city, politicians, VIPs, Media, Celebrities, Diplomatic Core and Sponsors (In total 200 - 300 people)
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What next ?
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What next ? We promote rugby
• The Poland – Belgium match is the perfect opportunity to officially begin the ambitious project to promote rugby in Poland – „Rivals on field, friends for life” – a programme run for a decade promoting and developing rugby – „Join the All Blacks, Poland in New Zealand 2011” is the first part of the programme – The Programme plans to create youth rugby teams all around Poland and organise tournaments for them –The prize for the best teams will be a trip to see the World Cup in New Zealand 2011
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What next ? Expected results • Building a positive image about rugby in Poland, showing it as a healthy sport in which there is a sports rivalry taking place on the field, presenting a sport popular around the world that can be played by anyone regardless of age or sex • Promoting rugby amongst potential fans and players in Poland • Announcing Poland participation in the Rugby World Cup 2011 in New Zealand • Encourage Poles to support the national team • Lobbying for the Polish rugby team to play the opening game of the National Stadium in Warsaw in 2011
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What next ? Our target market
We are targeting our activities towards many people: • rugby fans • people who could potentially play rugby: children, teens and all running an active lifestyle • local governments • NGO’s
Warszawskie Towarzystwo Rugby Barbarians www.polskabelgia.pl
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What next ? Who is with us ?
• The programme will be run together with the cooperation of the Polish RFU, the Ministry of Sport and local bodies • Some celebrities have shown support an eagerness to help us in our project: Mariusz Pudzianowski, Włodzimierz Lubański, Tomasz Putra, Mariusz Czerkawski, Ryszard „Peja” Andrzejewski, Krzysztof Materna, Sylwester Latkowski
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What next ?
The program is a further step. We still have
Poland – Belgium
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Sponsorship offer
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Sponsorship offer • During the Poland – Belgium match and related events we offer four types of sponsorship packages: • • • •
General Sponsor Main Sponsor Honorary Sponsor Partner
• We offer in each package a broad set of benefits in ATL, BTL, outdoor, PR and hospitality
Warszawskie Towarzystwo Rugby Barbarians www.polskabelgia.pl
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Sponsorship offer general sponsor As part of the deal the GENERAL SPONSOR will receive the following benefits • • • • • • • • • • •
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Possibility to expose company logo during the event (middle of the pitch and try zones, corner flags, post protectors) Company logo on the home and away teams shirts hot-air advertising balloons Possibility to expose logo at all events connected with the match (to discuss) Logo on the flags of the Husarz horse troop that will ride before the kick-off Advertisement on TV, press, radio, internet and outdoor (billboards) Promotional materials/BTL: logos on all promotional materials (invitations, tickets, lanyards, ID cards etc.) The right for a company representative to take active part in official functions (opening ceremnony, award ceremony etc.) The possibility to run your own marketing campaign during the event A promotional stand in the commercial zone fanzone The right to use the hospitality program, in which the SPONSOR get: a set number of individual invitations to the VIP sector and to the VIP tent, and also a set number of double invitations to the banquet Presents/gadgets Warszawskie Towarzystwo Rugby Barbarians www.polskabelgia.pl
33 200 000 zł
Sponsorship offer main sponsor As part of the deal the MAIN SPONSOR shall receive following benefits: • • • • • • •
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The possibility to present company logo during the event (pitchside, try zone) Advertising hot air balloons Advertising in the TV, press, radio, Internet and outdoor (Billboards) Possibility to present company logo at all events connected with the match (to be discussed) Promotional materials/BTL: logos on all promotional materials (invitations, tickets, lanyards, ID cards etc.) The possibility to run your own marketing campaign during the event A promotional stand in the commercial zone and fan zone The right to use the hospitality program, in which the SPONSOR get: a set number of individual invitations to the VIP sector and to the VIP tent, and also a set number of double invitations to the banquet Presents/gadgets
Warszawskie Towarzystwo Rugby Barbarians www.polskabelgia.pl
100 000 zł34
Sponsorship offer honorary sponsor
As part of the deal the HONORARY SPONSOR receives the following benefits • • • • • • • • •
Possibility to expose logo during the event (to decide) Hot air advertising balloon Advertising in the TV, press, radio, Internet and outdoor (Billboards) Possibility to present company logo at all events connected with the match (to be discussed) Promotional materials/BTL: logos on all promotional materials (invitations, tickets, lanyards, ID cards etc.) T The possibility to run your own marketing campaign during the event A promotional stand in the commercial zone fanzone The right to the Hospitality program in which the SPONSOR shall receive: A set number of invitations to the VIP sector and VIP tent and set number of double invitations to the Banquet Presents/gadgets
Warszawskie Towarzystwo Rugby Barbarians www.polskabelgia.pl
50 000 zł
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Sponsorship offer partner
As part of the deal the PARTNER shall receive following benefits:
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Advertising in the TV, press, radio, Internet and outdoor (Billboards) Possibility to present company logo at all events connected with the match (to be discussed) Promotional materials/BTL: logos on all promotional materials (invitations, tickets, lanyards, ID cards etc.) T The possibility to run your own marketing campaign during the event A promotional stand in the commercial zone fanzone The right to the Hospitality program in which the SPONSOR shall receive: A set number of invitations to the VIP sector and VIP tent and set number of double invitations to the Banquet Presents/gadgets
Warszawskie Towarzystwo Rugby Barbarians www.polskabelgia.pl
20 000 zł
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Sponsorhip offer BTL activities
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Folders Invitations Advertising boards Cases Team Guides Tickets ID cards Posters CDs with press info Parking cards Lanyards Gadgets for VIP guests Gadgets for accredited journalists
Warszawskie Towarzystwo Rugby Barbarians www.polskabelgia.pl
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Sponsorship offer ATL activities
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Live Screening and replays on POLSAT i POLSAT-SPORT Announcements and news in the press Reports in radio stations Announcement and advertisement of the Event in Polsat (before) Advertisement of the event in media: • National Press, • Major national weekly, • outdoor • National radio station • Web portal
Warszawskie Towarzystwo Rugby Barbarians www.polskabelgia.pl
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Sponsorship offer miscellaneous
During the event it is possible for other types of presence of our sponsors
Warszawskie Towarzystwo Rugby Barbarians www.polskabelgia.pl
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About us
Warszawskie Towarzystwo Rugby Barbarians www.polskabelgia.pl
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Warszawskie Towarzystwo Rugby „BARBARIANS” The Society started in 2008. Its aim is to support and promote rugby in Poland.
Frogs & Co Warszawa RFC Since 12 years is the organiser of the biggest amateur rugby tournament in Central and Eastern Europe – the Warsaw 10’s. The revenue is donated to charity. In total Frogs have raised over PLN 250 000. Some of the Frogs foundation members are managers of foreign companies that are based in Poland.
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Contacts
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Robert Małolepszy – WTR president, project coordinator
[email protected] +48 502 499 502
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Jarosław Nowicki – WTR Secretary
[email protected] +48 600 957 191
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Aleksander Domaradzki – Frogs & Co President, Management board WTR
[email protected] +48 509 687 301
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Thank you
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