Promising Practices Exchange September 18, 2013
Make Time for Fitness, 4th Graders in San Mateo County Marie Violet, Sequoia Hospital
Make Time for Fitness Video http://www.youtube.com/watch? v=hdKdF6qldLY
We Can!® Chinese Families Campaign Family Approach to Obesity Prevention
Catherine Wong, SFDPH
We Can! Video http://www.youtube.com/watch? v=bl1dPxsZ35A
Introduction • Bilingual English-Chinese nutrition and physical activity campaign • Culturally adapted from NIH’s We Can!® (Ways to Enhance Children’s Activity & Nutrition)
• Focuses on obesity prevention • Targets low-income Chinese families in San Francisco • Reached over 550 Chinese families in the past 7 years
Workshop Structures • Uses the traditional Chinese family concept – Concurrent sessions at Workshop Series • Adult class • Youth class • Preschool class
• Teaches the 10 We Can!® skills via – – – – –
Lectures Small group discussions Interactive games Food tasting Physical activity
Successful Strategies 1. Promotion – Partnership with multiple Chinese media outlets • Broadcasted 120 PSAs in March 2012 – KTSF Channel 26, reaching 85% of Chinese households in the bay area
• Calendar alert and press release – Generated over 26 million media impressions with press releases, PSAs, news articles, and media interviews
2. Staffing Support – Nutrition student volunteers – Staffing assistance from partner community agencies
Successful Strategies 3. Program incentives -
Bilingual cook books, exercise DVDs, aprons and hats Partner agencies’ involvement and support YMCA provided 2-months free membership to workshop graduates
4. Culturally appropriate -
Culturally tailored lesson plans Food tasting sessions that introduces healthy American foods Culturally appropriate physical activity – Yijin, brocade aerobics
Impact • Parent Impact (60) – Practicing New Healthy Habits • 47% ↑ in reading food labels • 20% ↑ in avoiding sweetened beverages • 16% ↑ in consumption of ≥ 5 cups vegetables/day • 15% ↑ in doing physical activity daily
• Youth Impact (14) – Behavioral Changes • 77% ↑ in outdoor activities for ≥ 30 minutes/week • 76% ↓ in consumption of punch, sports drinks and fruit-flavored drinks
* Result collected from pre-/post-tests and satisfaction surveys from the We Can!® Workshop Series hosted at Chinatown YMCA, March-April 2013
Physical Activity Programming in Urban Hot Spots Hilary Bass, Alameda County DSAL
DSAL Soccer Accomplishments • Serving 1,200 youth annually • Engaging over 70 community volunteers as coaches • Coordinated by a community-based Soccer Advisory Board (SAB) • Creating 15+ summer jobs for referees ages 16+ • Taking back Sunset Field in Cherryland every Saturday for 4 months which is otherwise known as a crime “hot-spot” • Building a community of people who care for each other and look out for the local youth
Ex is Rx
San Lorenzo Unified School District Physical Education Dept. targets students who are failing their CA Fitness Gram Test.
PE teachers refer those students to DSAL’s menu of recreation activities (track, soccer, basketball, boxing, dance, martial arts,…)
Parents enroll their kids in the programs of their choice and the YFSB Case Manager ensures their participation
Parents receive additional resources through parent meetings, facebook and AlertID updates to support them in building their healthy family
Students get reassessed when the next CA Fitness Gram Test is offered and we anticipate an improvement
Dig Deep Farms and Produce
Mobile Recreation • A fun filled trailer that gets transported to various locations to bring the fun to the kids • Since its inception in 2009, we have served over 5000 youth in the Unincorporated Areas of the county • With Sheriff’s Office and HARD staff, we make this a dynamic mobile experience for our youth • Fun recreation makes for healthier kids
Partnering with FaithBased Organizations for Wellness Policies and Practices Tanya Leake, Network African American Campaign
Starting a Community Garden at Friendship Park Wolfram Alderson, San Mateo County
Starting a Community Garden Focus on North Fair Oaks
Friendship Pocket Park Community Garden & Playground
Presentation by Wolfram Alderson
Proposed pocket park project design includes a community garden, playground, and community area. The pocket park design is a hyper-local strategy to address multiple open space needs within a smallspace and a community-build framework.
Community-Supported Friendship Park
Collaboration & Partnership Flourish in Community-Wide Effort Multiple Partners
Strength in Diversity • A strong and diverse collaborative group has formed to develop a pocket park on SFPUC property located in the North Fair Oaks community. • Members of the Network for a Healthy California have provided early support for initiating this project and have had a key leadership role in bringing the project to fruition.
The Strategies Extensive Collaboration & Partnership
Detailed Planning, Design, Documentation, Implementation
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Deep understanding of context, demographics, leadership Leadership - Administrative Team meets weekly Hired Consultant and sought out (probono) experts and leaders specializing in parks, community-build projects, etc. Community members engaged – through meetings and existing programs Support secured from two county supervisors, multiple county agencies, neighboring Redwood City Multiple funders engaged, including: foundations, health district, corporate, KaBoom, fundraising event, etc.
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Thorough research on pocket parks, community gardens, playgrounds Linked to existing community planning process (NFO Community Plan + Parks Workgroup) Larger vision includes developing multiple sites Analysis, Design, Implementation and Maintenance Phases – extensive look at successful projects, best practices elsewhere Timeline, Budget established Detailed Maintenance Plan created Descriptive Google Project Site shares all key elements of the project Project will be built as a “communitybuild”
NFO - Friendship Pocket Park Progress • •
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Extensive community outreach and strong collaborative team formed Functional and sustainable park design includes garden, play, and community areas – all to be developed with community build Fundraising efforts have engaged multiple funding sources Leading park implementation project fulfilling goals in the NFO Community Plan – working with parks workgroup Nonprofit Fiscal Sponsor acquired Support from San Mateo County Supervisors, Parks, Health, Sheriff’s Depts. San Mateo County will hold the lease, provide insurance, and other support. Detailed maintenance plan developed Informative project web site provides detailed information about the project
Challenges • • • •
Need to Raise $120,000 Working through the SFPUC approval process County of San Mateo is inexperienced in pocket park projects Pending funding requests from Silicon Valley Community Foundation, KaBoom, Cargill
Conceptual Landscape Plan for Friendship Pocket Park By Zeki Abed, (Pro-Bono) Landscape Architect, Referred by Kirk McGowan
The Fruits of Media Collaboration Carolina Echeverria, Univision San Francisco/Bay Area
The New American Reality Video
Perception is Not Always Reality
Even though Hispanics have high prevalence of many disease states, their health perceptions are still more positive…
47% of Hispanics rate their health as very good/excellent vs. 38% of Non-Hispanics
Source: 2012 UCI Patient Journey Proprietary Research Note: Survey respondents reflect symptomatic or diagnosed patients suffering from at least one of 9 diseases measured in the study.
Diagnosis Prevalence in California HYPERTENSION , 6.0%
HYPERLIPIDEMIA , 15.7%
MULTIPLE SCLEROSIS , 0.1% HIGH TRIGLYCERIDES , 1.3%
OSTEOPOROSIS , 3.3%
GOUT , 1.2% PAIN , 4.3% ERECTILE DYSFUNCTION , 1.3%
RHEUMATOID ARTHRITIS , 0.2%
DIABETES , 7.7% DEPRESSION , 0.9% COPD , 0.4%
Based on Optum Insights APLD study 2012 of insured patients
BPH , 3.3%
URINARY INCONTINENCE , 1.2% ALZHEIMERS , 0.7%
ASTHMA , 1.8%
Noticias Univision 14 “Únase Al Reto”
Noticias Univision 14 Invites Viewers to “Take The Challenge”
June 2013
In 2012, KDTV Univision 14 launched the “Únase Al Reto” (Take The Challenge”) campaign to engage viewers to get out, exercise, and join the fight against obesity. In 2013, every Friday during the month of June along our community partners, Univision challenged viewers and listeners to join us for a Zumba class and unleash their passion for dancing!
Noticias Univision 14 “Únase Al Reto”
Noticias Univision 14 Invites Viewers to “Take The Challenge”
June 2013
The team also developed a PSA to reinforce our fight against obesity and took advantage of the Champions for Change participating in the events to produce testimonials to air on Univision and UniMas.
Presents:
THE PROMOTORES OF COOKING MATTERS By: Ana Villalobos & Stephanie Monterroza
What is 18 Reasons? • 18 Reasons is a non-profit organization whose mission is to build a healthy community of cooks, gardeners, and eaters of all ages, empowered to create social change through food. • (Paid) Gourmet Cooking Classes with well-known chefs, authors & bloggers • (Paid) Farm School, community dinners & knife skills classes • Fundraising & Community Events • (Free) Cooking Matters
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Cooking Matters is a free nutrition education program taught my volunteers in the community. 18 Reasons is the only organization that holds Cooking Matters classes in the Bay Area. Your nonprofit can get involved by hosting a Cooking Matters class at YOUR site!
Who are the promotores? • The Promotores are a group of community members that have had extensive training in the Cooking Matters program taught by Ana Villalobos. • We have groups in Hayward, Livermore, Concord & Richmond.
PROMOTORES IN TRAINING
PROMOTORES IN ACTION
Interactive Technology for Health Education Rohisha Adke, Pacific Free Clinic
I choose my food based mainly on… A: Cost B: Healthfulness
C: Taste D: My culture E: Convenience
Interaction with Each Patient Ensures Relevance to Community Peer-Learning
Thank you for being Champions for Change! Presentations available online at www.banpac.org
