PROJECT STAKEHOLDER MANAGEMENT & ENGAGEMENT ENCE 688W Course Syllabus

CATALOGUE DESCRIPTION ENCE 688W Project Stakeholder Management & Engagement (3 Credits) Majors only, or permission of the instructor. Stakeholders are central to all projects in all categories and levels of complexity. Projects are conceived, initiated, planned, executed, controlled and evaluated by stakeholders for stakeholders. Numerous project performance surveys consistently attribute project success or project failure primarily to stakeholder influences. However, project management education has largely ignored the subject of stakeholder management, focusing on “hardcore technical” themes such as scheduling, cost, risk, scope and quality management and their myriad processes, tools and techniques. This innovative course aims to spread awareness of the importance of stakeholders on projects and provide practical guidance on how best to manage and engage them in a professional and ethical manner which helps the project achieve its goal and objectives more effectively and efficiently, reduces risk caused by ignoring the concerns and power of project stakeholders, and seeks to attain a win-win situation for all stakeholders. There are no prerequisites for attending this course other than having a good foundation knowledge of project management.

TEXTBOOKS Chinyio & Olomolaiye, Paul (Eds.): Construction Stakeholder Management, Wiley-Blackwell, 2010. Friedman, Andrew L. & Miles, Samantha: Stakeholders. Theory and Practice, Oxford University Press, 2006. Both books will be made available free of cost to students as eBooks. Several book chapters, articles from research journals, case studies, reports and other documentation on project stakeholder management and engagement will be distributed to students in class or uploaded onto the canvas system over the course of the semester.

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ENCE 688W Course Syllabus

COURSE OBJECTIVE This innovative course is one of a handful being taught at universities in the world on this exciting, challenging and increasingly relevant subject area of project management. It has three fundamental objectives: 1. To acquaint students comprehensively and in-depth with the subject of project stakeholder management and engagement from both a theoreticians as well as practitioners perspective using high-quality textual/visual material and real-life examples collected from across the globe. 2. To motivate students to deepen their insight of project stakeholder management and engagement after course completion and to apply their class-acquired knowledge creatively for the systematic, effective and efficient management and engagement of stakeholders on projects of varying complexity which they will encounter in their professional work environments. 3. To encourage public, private and not-for-profit organizations through their current and future employees who are participating in this course to put their stakeholder management and engagement policies, strategies, plans, processes and tools etc. on a more stakeholder-responsive footing which in time should bring about more “win-win” solutions for both the organizations as well as their project stakeholders.

LOGISTICS Time & Location

4:00 to 6:40pm Thursdays. Room will be communicated to students two weeks prior to commencement of the course.

Instructor

Aurangzeb Zulfiqar Khan; e-mail: [email protected]

Office Hours

Friday or by appointment

Learning Management System (LMS)

Canvas is the current system. All assignments for this course are posted on Canvavs as well as lecture slides/notes and other materials. Answers to homework problems as well as practice tests are posted. We use Canvas for all examinations. Canavs can be used for team sites, wiki’s, blogs, and emails to the class, groups, or individuals. http://elms.umd.edu/

Videoconferences

For our On-Line students, weekly videoconferences are required. They are an integral element of the On-Line course paradigm. The conferences encourage the students to ask clarifying questions and to get to know one another. The software we are using is Scopia and it may be accessed at via the LMS.

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ENCE 688W Course Syllabus

POLICIES The course adheres to all University and Project Management Center for Excellence policies, including but not limited to the Code of Academic Integrity, the Honor Pledge, learning assistance services, and those described online at http://pm.umd.edu/page.php?id=827. Grading

Written student assignments (individual, group) 25%; Mid-term examination 25%; Final examination 50%.

On Time Delivery

We expect all deliverables to be on time or early. Despite the best laid plans, life does sometimes intervene. We can be flexible in assignment due dates as long as the student makes arrangements in advance. After the fact submissions, without prior approval, will not be accepted.

Individual Extra Work

The answer is no! We cannot permit extra work for additional credit in hopes of earning a higher grade because it simply is not fair to the other students. This is firm.

Students w/ Disabilities

The University has a legal obligation to provide appropriate accommodations for students with disabilities. Please inform the instructor of any accommodations needed relative to disabilities.

CODE OF ACADEMIC INTEGRITY The course is subject to the Code of Academic Integrity and Honor Pledge available on the web at http://www.studenthonorcouncil.umd.edu/index.html. They prohibit students from cheating on exams, plagiarizing papers, submitting the same paper for credit in two courses without authorization, buying papers, submitting fraudulent documents, and forging signatures. The instructor is not reluctant to assign the grade “XF” for the course should any of the above apply.

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ENCE 688W Course Syllabus

CLASS SCHEDULE Weeks 1 & 2: Course Introduction and Subject Fundamentals         

Personal Introductions by the Course Instructor and the Students Course Objectives, Literature & Assessment Methodology, Instructor’s Tips for Attempting Midterm and Final Examinations Basic Definitions: Project Stakeholders, Project Stakeholder Management, Project Stakeholder Engagement Project Stakeholders Category Systems / Typology Project Stakeholder Management in Relation to Project Management Fundamental Principles of Project Stakeholder Management & Engagement Project Stakeholders in Relation to the PMI’s Project Management Body of Knowledge Cost of Project Stakeholder Management & Engagement Stakeholders on Mega-projects (Dam Example)

Week 3: Project Stakeholder Management & Engagement in Cross Disciplinary Subject Perspective         

Communication Culture Ethics Law International Relations Public Administration & Policy Politics Sociology Psychology

Week 4: Nine Principal Subject Drivers of Project Stakeholder Management and Engagement         

Awareness and Knowledge of Stakeholder Power Increasing Complexity of the Project Environment Evolution of Stakeholder Theory Corporations, Society and the Environment Transformation of Legal, Policy and Governance Frameworks Development Financing and Implementing Organizations Non-Governmental Organizations The Media Information and Communication Technology

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ENCE 688W Course Syllabus

Week 5: Project Primary Stakeholders            

Senior Management The Project / Program Management Office Project Steering Committees The Project Sponsor The Project Client The Project Manager and Team Project Consultants Project Contractors & Subcontractors Project Suppliers Project Financers Government Agencies Etc.

Week 6: Project Secondary Stakeholders          

Business Competitors Families Local Communities Non-Governmental Organizations The Media Academics and Researchers Professional and Civic Organizations Government Agencies Stakeholders on Transnational Projects (e.g. energy, water, transportation schemes) Etc.

Week 7: The Project Stakeholder Governance Framework     

Concept of Project Stakeholder Governance Institutional Component Instrumental Component Technical Component Education and Research Component

Week 8: Project Stakeholders and Project Context      

The Four Thematic Areas of the Governance Framework’s Instrumental Dimension: Project Context, Stakeholder Identification, Stakeholder Analysis, Stakeholder Management and Engagement Understanding the Context of Projects Project Categorization & Classification Systems Project External and Internal Contextual Factors in Relation to Stakeholders Implications for Project Stakeholder Management & Engagement Examples from Practice

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ENCE 688W Course Syllabus

Week 9: Identification of Project Stakeholders      

The Challenge of Identifying Project Stakeholders Tools for Identifying Project Primary Stakeholders Tools for Identifying Project Secondary Stakeholders Strengths and Limitations of the Discussed Tools Project Stakeholder Registers / Directories Examples from Practice

Week 10: Introduction to Project Stakeholder Analysis        

The Importance of Analyzing Project Stakeholders Overview of the Stakeholder Analysis Process Strengths and Limitations of Project Stakeholder Analysis Information – The Key Input in Project Stakeholder Analysis Sources of Information (with Strengths and Limitations) on Project Stakeholders Tools for Collecting Information (with Strengths and Limitations) on Project Stakeholders Project Stakeholder Management Software (e.g. the Stakeholder Circle, sMAP, Publigram, Outrage) Diagrammatic Tools: Quadrant Diagrams (2D, 3D), Simple & Complex Attribute Mapping & Tracking Diagrams (excluding and including time-factor)

Week 11: Project Stakeholder Analysis: Eight Key Attributes Discussion of the Key Attributes of Project Primary and Secondary Stakeholders:        

Power Interest Motivations Concerns Attitude Behavior Expectations Perceptions

Week 12: Advanced Methods in Project Stakeholder Analysis Specific Project Stakeholder Analyses: 1. 2. 3. 4.

Strengths, Weaknesses, Opportunities & Threats Analysis Causes, Complications and Impact Assessments Analysis Scenario Analysis Quantitative Modeling Methods (e.g. for evaluation and selection of project consultants, contractors, vendors)

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ENCE 688W Course Syllabus

Week 13: Supportive & Adversarial Project Stakeholders     

Motivations of Supportive Stakeholders (for e.g., Employment Creation, Business and Investment Opportunities, Tourism, Support for Change and Recognition of Project Need) Concerns of Adversarial Stakeholders (for e.g., for secondary stakeholders: Property Expropriation, Loss of Property Value and Rents, Pollution, Lack of Consultation, Use of StrongArm Tactics) Case Study: Movement for the Emancipation of the Niger Delta (MEND) Video Presentation: Conflicting Stakeholder Viewpoints on the Lyari Highway Project in Karachi, Pakistan Presentation of three Videos Depicting Supportive and Adversarial Project Stakeholder Positions on the Chad-Cameroon Pipeline Project: o Video 1: The International Finance Corporation o Video 2: EssoChad Corporation o Video 3: Friends of the Earth International Concept of Project Stakeholder Governance

Week 14: Options of Supportive & Adversarial Project Secondary Stakeholders     

Overview of the Spectrum of Options Available to Project Secondary Stakeholders Discussion of Options Used by Supportive Secondary Stakeholders (e.g. Provision of Inputs and Services, Active Modes of Support) Discussion of Options Used by Adversarial Secondary Stakeholders (e.g. Boycotts, Petitions, Networking, Rallies, Litigation, Terrorism) Examples from Projects across the Globe Videos

Week 15: Managing & Engaging Project Stakeholders      

Purpose and Benefits of Project Stakeholder Management & Engagement Goals and Principles, and Indicators/Criteria of Effectiveness of Project Stakeholder Management & Engagement Overview of Stakeholder Management & Engagement Strategies Stakeholder Toolkits and Plans Stakeholder Management & Engagement Examples from across the Globe Instructor’s “Best Practice” Stakeholder Management and Engagement Tips

Note: This syllabus is a plan and is subject to change!

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