PROFITBASE

PLATINUM PARTNER

2012

Business Intelligence Solution

Do Your Decision Makers have Good Information to: r

Predict Customer Buying Trends ?

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Plan More Effective Promotions ?

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Optimize Staffing Levels ?

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Improve Inventory Turns ?

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Reduce Shrinkage ?

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Control and Improve Margins ?

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Improve Category Performance ?

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Reduce Out-of-Stock Occurrences ?

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Compare Performance of Stores, Categories, etc. CY, LQ, LY ?

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Identify and Institutionalize Your Best Practices ?

Profitbase is a rapidly deployed business intelligence (BI) and planning solution for Hospitality, Retail, Manufacturers, Healthcare, Oil & Gas, Financial Sector (Banking), Public Sector (Government and Education), Services, Telecom industries and many other markets throughout the world. Profitbase includes software tools and out-of-the-box templates that enable deployment times, cost and risk to be significantly reduced. These solutions provide businesses with one consolidated view of information resulting in 360 degree visibility to all aspects of business performance and accelerate planning cycles enabling users to plan, track and act on performance based on their roles in the organizations. Profitbase solutions also ensure continuity of business insight as new business systems are added through acquisition or system upgrades, protecting a company's investment in existing business systems and turning the hard to access data they hold into an asset. Businesses that deploy Profitbase solutions have access to better, more current information enabling them to be more agile and to make better and faster decisions, improving profit margins and overall efficiency. The principal company Profitbase is a Microsoft Global Alliance Partner, a NRF ARTS member and chairs the ARTS Data Warehouse committee.

Management Studio is the configuration client that is used to configure and maintain the data warehouse and OLAP cubes. Management Studio is used to access and insert Measure Group and Data Source Connector Templates into your solution where they are easily modified in a graphical drag and drop visual configuration environment. Management Studio uses wizards extensively to simplify and dramatically reduce the time it takes to build your business intelligence solution. InFront analytics is an easy to use intuitive dashboard for decision makers who need a quick snapshot of key information with the ability to drill to detail using only their web brower. InFront is designed for the non-technical decision maker who needs fast and easy access to key information anytime, anywhere with zero training and installation. WebPlan is a powerful web-based budgeting solution that streamlines the planning process by integrating financial and operational planning with performance analytics in one system to speed deployment, improve accuracy and reduce planning cycle times from weeks or months to days. SIM is a full scale simulation tool for budgeting and forecasting where Profit & Loss, Balance Sheet and Cash Flow statement are fully integrated. SIM includes complete data sets for both Budgeting and Forecasting, which are automatically generated with the aid of the system's business logic and comprehensive use of automated routines, assumptions and simulation parameters. SIM includes a wide selection of standard reports, graphical charts and features seamless integration with a wide range of business systems.

Accelerate Deployment – Scalable Solution Architecture Do you need to consolidate data from various business systems so you have one view of performance? Do you think an expensive, long duration, custom development is the only way? Think again! Performance Information Delivery ProfitBase Server automates the retrieval, processing and consolidation of data retrieved from business systems and delivers performance information to information workers using Business Intelligence software, such as Microsoft Reporting Services, Excel, Office Sharepoint Server, and other popular OLAP browser, query and analysis, dashboard, scorecard and reporting tools. Profitbase leverages the power of Microsoft SQL Server 2005/2008. Key Features l Configurable - No ETL (DTS or SSIS) Programming is required l Graphical configuration environment l Save connectors and cubes as templates for future re-use l Ready-To-Use Data Source Connector Templates l Ready-To-Use Measure Group Templates l Easy access to underlying relational data l Graphical scheduling of automatic DW and OLAP Cube updates l Many advanced data warehousing and OLAP Cube features

Benefits l Significantly lower TCO compared to custom solutions l Reduced Risk l Faster Time to Value l Your Data Warehouse stays synchronized with your business’s information requirements because it’s configurable and updated in a few hours rather than weeks or months. l Leverages your investment in Microsoft Dynamics, SQL Server and Office Sharepoint Server. l Reduces your dependency on costly external experts.

InFront: Analytics - Anywhere, Anytime Zero Training – Intuitive Dashboard in a Browser Simple and easy access to key information that is relevant to each decision maker is critical to success and profitability in any organization. Most employees do not have time for extensive training on how to use the latest BI tools, yet need better information to track and improve performance. They want access to critical Key Performance Indicators (KPIs) anytime, anywhere with no training. Profitbase InFront Analytics is an intuitive, easy to understand and use dashboard for information consumers who need a quick snap shot of key information and the ability to obtain simple but detailed reports using just their web browser. KPIs Anywhere, Anytime in your Web Browser InFront Analytics is designed for the non-technical decision maker who wants quick access to information anwhere, anytime with zero training, zero installation for web-user and a low cost of ownership.

Key Benefits Zero Training | Zero Client Installation | Web Browser Only | Easy to Deploy

Key Features Info Page The Info page is the first page displayed when a users logs in. Security is configured to enable access to a user group or a set of user groups with data filtering rights handled by Windows Active Directory. KPI Element Info pages are populated with Key Performance Indicator (KPIs) elements that instantly present the user with up to date graphical and numerical performance indicators for their area of responsibility. One-Click for Table or Chart View Each KPI group can be viewed as a Table or as a Chart in one click. One-Click for Report KPI Elements that have more information associated with them have a ‘More…’ indicator which brings the user to a Report. Time Selector Element The Time Selector allows the user to select a time frame for filtering of the data for the KPIs or the Reports. Dimension Selector and Filter When reports are displayed, users can filter the report by selecting a Dimension (e.g. a category and a article type) to filter the report.

Drill Down and Sort User can select an item in the report and drill to the detail provided or sort a column in ascending or descending order. Graphical View Any tabular report can also be viewed graphically with one click.

WebPlan empowers your organization with more accurate budgets and forecasts, faster planning cycles and fosters a collaborative management environment in one integrated system. Dynamic Business Environment Drives Need for Faster Planning Cycles Fast changing business climates and aggressive competition have forced businesses to move from annual to quarterly and in many cases monthly planning cycles. Financial and operational plans become obsolete with delays in new product introductions, price changes and reorganizations, requiring businesses to quickly re-forecast to obtain a more accurate financial picture of the future. Historically, the planning process puts the entire organization under pressure, with budgeting cycles taking many weeks and sometimes months. The Finance department, which own and maintain the planning templates and process, must update and redistribute the templates as well as the performance reports, a time consuming and cumbersome task. Easy Updates – Fast Planning Cycles – Performance Analytics WebPlan enables Finance, with no or minimal IT involvement, to quickly update templates and initiate new planning cycles. Department managers, located anywhere in the world, using their Internet browser, use intuitive webforms populated with new targets and historical data to quickly make appropriate changes. Alternatively, users can leverage Microsoft Excel for data input if desired. When complete, final numbers are automatically consolidated for the Finance’s final review and approval. And because financial and operational analytics, i.e. Profitbase, is integrated with the WebPlan budgeting system, corporate and departmental dashboards and or scorecards are automatically updated. WebPlan empowers your organization with more accurate budgets and forecasts, faster planning cycles and fosters a

minimized and the overall time to produce a new plan is reduced by up to 90%. Budget Your Way When budgeting tools allow inputs in only one currency, a great deal of time is spent converting from one currency to another. WebPlan allows budgeting in multiple currencies, and the ability to perform the necessary conversions to home currency. WebPlan can also accommodate nonfinancial budget inputs and modelling such as square feet, headcount, and quantity or in any other optimized way to minimize time and effort. WebPlan Management Studio

proactive and collaborative management environment in one integrated system. Promotes Management Collaboration WebPlan promotes a collaborative environment for your management team allowing executive management to set top line targets and department managers to adjust both details and top line, adding comments justifying their adjustments. More Accurate Budgets & Forecasts Accuracy of budgets and forecasts are improved because the starting point is as accurate as can be and consolidation is automatic. Cycle Time Reduced by up to 90% WebPlan automates many budgeting steps which means, manual rationalization of historical figures is eliminated, new proposed budgets based on high level targets are automatically created, keystrokes and errors are

Key Features Configurable Web forms containing historical information such as last 12 months actual to help guide the planning input. l Supports concurrent top-down target setting and bottom-up planning process. l Supports multiple plan versioning. l Supports automation of capital expenditure and standard salary deductions based on employees type. l Supports Microsoft Excel for offline budgeting and unique operational calculations. l Powerful integrated analytics for tracking financial performance against plan in dashboards, scorecards or reports. l Integrated with Profitbase SIM, a powerful financial planning system providing full financial simulation yielding cash flow, profit and loss and balances sheet statement and the ability to simulate any business scenario. l Integrated with Profitbase Management Studio for managing the data and planning process.

ProfitBase SIM enables management to simulate business scenarios and immediately see the impact on profit & loss, balance sheet and cash flow. l Reduce Time Spent on Collection l Eliminate Time Spent on Consolidation l Increase Time for Financial Analysis

statement for the baseline budgets, forecasts and any scenario.

budget, forecast, best and worst case scenarios. SIM also allows users to create their own reports.

Multi-Currency Enables regional businesses to budget and forecast in local currencies and headquarters to automatically consolidate to standard currency of the enterprise.

Financial Simulation SIM has a very powerful financial simulation capability that allows for the creation of any business scenario, each of which can be simulated in order to understand the financial implications in cash position, profit & loss and the balance sheet, without affecting the baseline budget. Scenarios such as investing in new equipment, changes in production or revenue, a downturn or uptrend in a particular market, pricing increases, adding new stores or production space, a new acquisition, a rise in raw material cost, opening a new sales office, etc. are easily defined and simulated.

Activity Based Budgeting Easily build models for and budget/forecast by business activity eliminating burdensome and time consuming detailed budgeting and forecasting tasks.

Best and Worst Case Sensitivity SIM allows the user to define a best and worst case sensitivity, in percent, for each line item or group of items, e.g. products, markets, expenses or purchased materials. Sensitivity settings are used to produce best and worst case reports for budgets or forecasts showing the working margin of error providing management with the insight they need to prepare contingency plans should their worst or best case situation actually happen.

Adjustments SIM allows management to adjust, in percent, any line item or group of items such as products, markets, expenses or purchased materials. Adjustments give management the flexibility to align their financial plans to match the business situation very quickly. Simulation scenarios invoke Adjustments and produce the full complement of reports for analysis. Adjustments do not alter the original baseline budget.

Features Business Model – Define organizational and departmental structure, chart of accounts, product definitions, purchased items and markets Top Down or Bottom Up – Create budgets and forecasts from a high level top down perspective or from a detailed line item perspective Organization Changes – Make changes to the departmental structure by simple drag and drop. consolidation is automatically handled Consolidation – Automatically consolidate all budgets into one financial picture of the enterprise Allocations – Allocate expenses based on various user defined methods, e.g. by headcount, etc. Inter-Company Transfers – Eliminate double counting and misunderstandings resulting from inter-company business transactions OLAP – Automatically generate budget/forecast OLAP cube for analysis

Input Accelerator SIM also includes a budget input accelerator option that enables management to build upon and evolve budgets and forecasts using historical results as a starting point, reducing the budget and forecast input effort by up to 90%.

Standard Charts and Reports SIM provides standard financial statements with actual figures compared against baseline. Actuals are extracted from your financial system on a regular basis, e.g. daily, giving management the opportunity to identify and to follow up on any deviations in a timely manner. SIM provides over 100 standard reports and chart showing

Cash Flow Analysis SIM automatically generates comprehensive cash flow

Rolling Forecast Calculating an opening balance for the next budget period is a difficult task with notably inaccurate results. Because of SIM’s simulation, forecast and real-time updates of actuals, accurate year-end closing balances are easily obtained. The closing balance automatically becomes next period’s opening balance, ensuring the new budget is accurate.

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Independent Reports from each Business System Difficult / Impossible to Compare Figures Employees are working with different sets of data High Training and Maintenance Cost

ROLES

ROLES Regional/Chain Managers

Store Managers

Category Managers

Regional/Chain Managers

Corporate Analyst

REPORTS RETAIL TEMPLATES

MULTIPLE BUSINESS SYSTEMS

Consolidated Information available to Users based on Roles Easy to Compare Figures All Employees are Data Synchronized Employees are empowered to Optimize Performance

MULTIPLE BUSINESS SYSTEMS

Store Managers

Category Managers

Corporate Analyst

Retail BI Solution based on ARTS Data Standard Profitbase and Microsoft have teamed to deliver a business intelligence solution that is based on, but also extends, the ARTS data standard. The solution enables retailers to more easily connect information, processes, technology, and people, to provide them with critical insights that improve their ability to make decisions quickly, drive better business performance, and more importantly, increase customer satisfaction. Maintaining competitiveness means understand competition, changes in consumer expectations, regulatory pressures, and overall changing business demand. These business drivers are great challenges and drive the need for better business performance. At the same time retailers must constantly strive to deliver better customer service, and foster the rationale for treating data, systems and business process as being vital to their organizations. Understanding and acting on this underlying principle can be the difference between driving success and being the retailer of the future, or experiencing failure. Microsoft and Profitbase offers capabilities that will enable organizations to understand their customers, analyze and receive critical business data, retrieve information such as employee training and product information, as well as offer the ability to improve and monitor organizational processes. These capabilities fall under the subject areas of Business Insight, Communication and Collaboration, Business Activity Monitoring, and Business Process Improvement.

CEO

CFO

Vice President Sales

Category Manager

Company KPI’s Financial Statement Business Unit Profitability

Financial KPI’s Financial Statements Business Unit Profitability

Data Analyst

District Sales Manager Region KPI’s Region Sales & GM District Sales & GM

Category KPI’s Category Sales & GM Inventory Turnover

Store Manager

Ad I loc Analysis Report Creation

District KPI’s District Sales & GM Store Sales & GM

Store KPI’s Store Sales & GM Category Sales & GM

CIO

Retail Business Intelligence Solution BI Solution deployment administration and upgrades

Point Of Sale Systems

Profitbase Delivers:

Consolidate Financials

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The best business strategy and most realistic objectives don’t necessarily translate into success in business. Communicating businesses strategy and objectives to every information worker so they understand the plan and can see how their actions affect performance is critical. For the information worker, it all comes down to executing the strategy every day. Providing every information worker the right information, so they can achieve optimum performance day in and day out is the key to improving your organizations overall performance. Profitbase for Finance is designed for financial business executives, delivering regular updates on important financial figures and key performance indicators so that performance is easily monitored against plan and problems are quickly identified, analyzed and acted upon.

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Ready-To-Use Measure Group Templates: l

Finance

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Sales

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Accounts Receivable

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Inventory

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Procurement

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Delivery

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Retail POS

Ready-To-Use Data Source Connector Templates for: l

Microsoft Dynamics AX

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Microsoft Dynamics NAV

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Microsoft Dynamics GP

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LS Retail NAV …and many more

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Improve Inventory Management The Profitbase Inventory Measure Group is a general purpose module template that can be used with any Inventory system. If required, the Measure Group is easily expanded and customized to match the unique features and functions of your inventory system using Profitbase Management Studio, our easy to use, configuration software Profitbase Inventory Measure Group is a key component of an On-LineAnalytical-Processing (OLAP) Cube. The Cube provides inventory information to dashboard, scorecard and reporting tools for monitoring of inventory levels and improving inventory management. The Measure Group can be used together with other Profitbase Measure Groups templates including Finance, Procurement, Sales and others to make a total solution. The Profitbase Inventory measure group template provides management with the information they need to track and analyze inventory levels, cost, turnover, inflow and outflow by location, product category, product for the current year or any prior year and much more.

ProfitBase Simplifies: l

It’s Configurable

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No Programming

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Ready-To-Use Templates

Profitbase Features: q

Easy Drag and Drop Dimension Management

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Consolidation of Multiple Data Sources

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Graphical Development Environment

Improve Collection Management Profitbase Accounts Receivable (A/R) provides information workers with the information they need to track and analyze accounts receivable metrics and key performance indicators needed to reduce receivables and improve cash position. A/R also provides customer payment history which is helpful when negotiating new contracts and terms of payment. A/R also provides receivable information such as amount due, credit days, % delay, invoice amounts and invoice values. The Profitbase Accounts Receivable (A/R) Measure Group is a template designed for generating an A/R Measure Group using Profitbase Management Studio. Profitbase A/R Measure Group is a general purpose module definition that can be used with any General Ledger. If required, the Measure Group is easily expanded and customized to match your unique General Ledger capabilities using Profitbase Management Studio, our easy to use, configuration software. Profitbase A/R Measure Group is key component of an On-Line-Analytical-Processing (OLAP) Cube. The Cube provides sales information to dashboard, scorecard and reporting tools for monitoring of customer payment and improving collection management. The Measure Group can be used together with other Profitbase Measure Groups templates including Finance, Procurement, Sales and others to make a total solution.

Profitbase Supports:

Purchasing: Improve Supplier Performance

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Microsoft SQL Server 2005 / 2008

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IBM DB2, Oracle, ODBC Data Sources

The Profitbase Purchasing Measure Group is a template designed for generating a Purchasing Measure Group using Profitbase Management Studio. The Purchasing Measure Group is a general purpose module definition that can be used with any Purchasing/purchasing system. If required, the Measure Group is easily expanded and customized to match your unique system capabilities using Profitbase Management Studio, our easy to use, configuration software.

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Microsoft Windows Server 2008

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Microsoft Reporting Services

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Microsoft Office

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Microsoft Sharepoint Server

The Measure Group is designed to cover common purchasing analysis and includes the most relevant sales key performance indicators and calculated measures. Profitbase Purchasing Measure Group is key component of an On-Line-Analytical-Processing (OLAP) Cube. The Cube provides sales information to dashboard, scorecard and reporting tools for monitoring of inventory levels and improving inventory management. The Measure Group can be used together with other Profitbase Measure Groups templates including Finance, Sales, Inventory, and others to make a total solution. Improve Sales Performance Profitbase for Sales is designed for sales management and executives, delivering regular updates on important sales figures and key performance indicators so that performance is easily monitored against plan and problems are quickly identified, analyzed and acted upon. The Sales Measure Group is a template designed for generating a Sales Measure Group using Profitbase Management Studio. Profitbase Sales Measure Group is a general purpose module definition that can be used with any General Ledger. If required, the Measure Group is easily expanded and customized to match your unique General Ledger capabilities using Profitbase Management Studio, our easy to use, configuration software. The Measure Group is designed to cover common sales analysis and includes the most relevant sales key performance indicators and calculated measures. Profitbase Sales Measure Group is key component of an On-LineAnalytical-Processing (OLAP) Cube. The Cube provides sales information to dashboard, scorecard and reporting tools for monitoring of inventory levels and improving inventory management. The Measure Group can be used together with other Profitbase Measure Groups templates including Finance, Procurement, Sales and others to make a total solution. Retail POS: Ready-To-Use Templates Profitbase has captured both common POS data source connection criteria for extraction of POS data and the ARTS KPIs and metrics in ready to use templates. Fast Deployment- Profitbase Retail templates are used to quickly build robust Retail Business Intelligence solutions, consisting of data warehouse and OLAP Cubes, delivering critical POS information to Microsoft Sharepoint Server for Monitoring, Analytics, and Reporting.

What ? l

Identify Top Performing Stores and Managers and their Characteristics

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Identify and Institutionalize Best Practice

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Find & Control Sweethearters

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Reduce Low Margin SKUs

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Identify weaknesses in business processes around margin control

How ? l

Compare Staff Productivity by Store: - Sales/Worked Hour - GP/Worked Hour - Overtime/Worked Hour - etc

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Compare OOS

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Compare Inventory Turns

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Identify Staff who consistently trade margin for sales

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Monitor Margin Loss by Store

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Institute controls to maintain margins

Results l

Improved Employee Productivity

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Motivated Staffs

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Optimized Staffing Levels

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Higher Sales

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Higher Profits

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Eliminate / Control Sweethearters

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Improve Margin

Tender Analysis Amount Voids Refunds Errors Returns Drawer Open Cashier Discounts Etc.

Category Metrics Quantity Sales Net Sales Gross Sales Discount Sales VAT Sales Exch. Currency Margin $ / % Sales VAT Etc.

Buying Trend Metrics Hourly Sales Weekdays Customers/Hour Customers/Weekday Average Sales Comparable Weeks Article/Customer, Basket Analysis Etc.

Sort and Filter by: Stores by Region/Manager/Category/Chain/LocationType | Comparable Stores Promotion | Store Departments | Legal Entities | Vendors | Brands | Category | SKU Time YMD & YWD, Weekdays| Hour | Cashier |Cash Register, and more

PETRO-CANADA l Convenience/Gas Retailer; 700 Stores l Dynamics AX l Bulloch Technologies POS l Profitbase Retail, Finance l Project Deployed in 2009

Business Impact l Profitbase DW supports web based BI and operational reports for store managers l Improved access to information l Consolidated information for multi-unit franchise operators

Dolly Dimples l Restaurant; 84 Stores l Dynamics NAV l Profitbase Retail, Finance l Full Deployment in 2009

Business Impact l To get control information in both quantity and quality, enabling them to gain new insights into their business l Improve control of personnel costs l The retail logic, makes easy for management to retrieve reports

MYDIN l Hypermarkets, Emporium, Bazaar, MyMydin & MyMart : 125 Stores l Dynamics AX l Profitbase Retail, Finance l Full Deployment in 2009

Business Impact l From 200 Million Transactions to 6 Cubes l Adequate store inventory levels are maintained, better visibility, optimization & proactive decision making l Share product inventory levels with suppliers for better service of stores

Reitan Group - Scandanavia l Convenience Retailer; 1758 Stores l Coda ERP / Wincor-Nixdorf Positivity l Retalix POS l Profitbase Retail, Finance, Planning l Project deployed in 2003 | 2008

Business Impact l Immediate understanding of item sales activity at each store location l Monitor cash register activities to detect fraud and margin loss events l Tracking and decision making is better with integrated planning and analytics

“In addition to the quality and accurate reports and KPIs, I can document a reduction of 1800 hours per year over the last 6 years spent in reporting, and internal communication of financial figures and plans.” Ole Martin Thunes - Group Controller - Optimera

“The system’s ease of use frees up time to analyze, and present data in a usable, understandable form which in turn results in improved, targeted management decisions” Olav Næss - IT Director - Scandic Reitan Servicehandel

“The effect was immediate after we implemented Profitbase because we finally had a solution that made it easier to measure supplier performance, communicate internally, and initiate appropriate changes in procedures and operations and actually measure the results.” Jacob Strande - Supply Chain Manager - Gresvig Sport

About Dynamic Vertical Solutions Dynamic Vertical Solutions (DVS) is a leading provider of end-to-end integrated and adaptable business management applications, for organizations of various sizes across various Industry sectors. With international solutions catering to industries varying from Retail, Hospitality to Real Estate Management, DVS brings together a portfolio of internationally proven, fully integrated business solutions.

INDIA & SUBCONTINENT

Gurgaon: Paras Twin Towers, Tower B, 5th Floor, Sec-54, DLF Golf Course Road, Haryana-122002. Phone: +91-124-4581000 Fax: +91-124-4581026

As an organization we identify focus areas based on thorough research and a deep u n d e r s t a n d i n g of th e n e e d s a n d requirements of the industry. Consequently we select a portfolio of products based on their referenceability and long term sustainability, so that our customers need not reinvest in business applications in the future, thereby allowing them to focus on their core business using IT as a key facilitator in their growth.

Bangalore: Level - 9, Raheja Towers, MG Road, Karnataka-560001. Phone: 9910993984 Mumbai : 1st Floor, Parinee Crescenzo, C38 & C39, G Block, Bandra Kurla Complex, Bandra (East), Mumbai-400051 Phone : +91-22-33040606 Fax : +91-124-4581026

The solutions we provide are based on a Microsoft Dynamics platform supported through our global partner network. Our range of services, categorized under the following heads, are designed to help organizations scale in size & business, reduce total cost of ownership, increase efficiency & productivity, improve data integrity, gain better control and ensure a fast exchange of data to enable quick decision making of the highest quality. CONSULTING | TRAINING IMPLEMENTATION | LOCALIZATION DEVELOPMENT | OUTSOURCING INFRASTRUCTURE | ENTERPRISE

MEA Dubai: 301, Alfa Building, Dubai Internet City, PO Box 500810. Phone: +971-0-43630373 Fax : +971-0-44278680

PLATINUM PARTNER

2012

Dynamic Vertical Software Pvt. Ltd. ASIA PACIFIC | EUROPE | MIDDLE EAST | AFRICA | USA [email protected] ®

www.dynamicverticals.com

USA New Jersey: 12 Roszel Road, Suite B-200, Princeton NJ 08540-6234. Phone : (609) 452-9551 Fax : (609) 452-0614

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