Proceedings of International Conference on

Business Tourism and Applied Sciences in European & America 2014 19 – 26 March 2014 The University of Westminster, London, United Kingdom & Espaces Vocation de Paris Haussmann Saint Lazare, Paris, France 1-3 May 2014 Harvard University Campus, Boston, MA, USA

ICBTS 2014 Organised by

IJBTS

International Journal of Business Tourism and Applied Sciences

In Cooperation with

Le Havre University

Wismar University

Lincoln University

Sponsored by

Coopération Euro Maghreb des Universités en Réseau

Suan Dusit Rajabhat University

Edited by

University of Westminster

Network Universities Maghreb Europe of Cooperation

Chayanan Kerdpitak, Suan Dusit Rajabhat University, Thailand Abdellatif Benabdelhafid, Le Harve University, France Kai Heuer, Wismar University, Germany Gilbert Nartea, Lincoln University, New Zealand

Published by Chayanan Kerdpitak (CK research Co.,Ltd.) Lumlukka Road, Lumlukka Pathumthanee, Thailand 12150 ; Tel 087 0287 287, Fax +662 994 5021

Ramkhamheang University

Abstracting and nonprofit use of the material is permitted with credit to the source. Instructors are permitted to photocopy isolated articles for noncommercial use without fee. The authors have the right to republish, in whole or in part, in any publication of which they are an author or editor, and to make other personal use of the work. Any republication or personal use of the work must explicitly identify prior publication in Proceedings of Abstracts and Papers(on CD-ROM) of the International Conference on Business Tourism and Applied Sciences 2014 (C.Kerdpitak, K. Heuer, and A. Benabdelhafid, G. Natia Editors) including the page numbers.

Proceedings of Abstracts and Papers (on CD-ROM) of The International Conference on Business Tourism and Applied Sciences 2014

Copyright©2014 By Chayanan Kerdpitak, International Journal of Business Tourism and Applied Sciences; Le Havre University (France); Lincoln University (New Zealand); Wismar University (Germany); Suan Dusit Rajabhat University (Thailand); Ramkhamhaeng University (Thailand)

All rights reserved. All papers in the proceedings have been peer reviewed by experts in the respective fields responsibility for the contents of these papers rests upon the authors.

ISBN: 978-616-361-143-7 Published by Chayanan Kerdpitak (CK Research Co.,Ltd.) Lumlukka Rd. Lumlukka Pathumthanee, 12150, Thailand

INTRODUCTION We would like to welcome our colleagues to the annual International Conference of Business Tourism and Applied Sciences. It is the first Conference on Business Tourism and Applied Sciences was held in London. As always many members of the ICBTS community look forward to meeting, sharing and exchanging their research ideas and results in both a formal and informal setting which the conference provides. Likewise, the concept of alternating the international conference every twice year on April and October between Europe and the rest of the world is now well established. This year‟s event in London, United Kingdom, continues with the cultural following the very successful and productive event held in Paris on February 2014 in the field of ICTTL International conference on Tourism Transport and Logistics. As usual ICBTS 2014 brings together leading academics, researchers and practitioners to exchange ideas, views and the latest research in the field of Business tourism and Applied Sciences. The theme of this event ICBTS the International Conference on Business Tourism and Applied Sciences is “Opportunities and Development of Global Business Tourism and Sciences” It is also represents an emerging and highly challenging area of research and practice for both academics and practitioners alike, The current industrial context is characterized by increasing global competition, decreasing product life cycles, Global business, Tourism Development, collaborative networked organizations, higher levels of uncertainties and, above all, and customers. In our view holding this event in London represents a timely opportunity for academics and researchers to explore pertinent issues surrounding Business Tourism and Sciences. Potential authors were invited to submit an abstract to the Internation Conference Session Chairs. All abstracts were reviewed by two experts from the International Advisory committee and final papers were further reviewed by this volume with 220 contributing authors coming from 27 countries. This book of proceedings has been organized according to following categories: -

Business Financial Marketing Accounting Management Strategic, Business Management Tourism Marketing Management Tourism Development Policy and Planing Information Technology Communication and Sciences Health care Management Hospitality Management Logistics and Supply chain Transport and Traffic Social Network, Education and Human Resource

ORGANIZING COMMITTEE Program Chairs Prof.Dr. Abdellatif Benabdelhafid Director of Research "Information System Integrated Logistics" Secretary General of CEMUR network (Cooperation Europe Maghreb des Universities en Réseau) Le Harve University, Franch Tel GSM : +33(0)672541552 Tel BUR : +33(0)232744696 Fax BUR: +33(0)232744671 Program Charis Prof. Dr. Kai Heuer Wismar University of Business School, Germany Studiengangsleiter Master Betriebswirtschaft ABWL/Controlling Hochschule Wismar Fakultät für Wirtschafts wissenschaften Philipp-Müller-Str. 14 23966 Wismar Haus 19, Raum 113 Tel.: +49 (3841) 753 - 7578 Program Chairs & Conference Coordinator Dr. Chayanan Kerdpitak Suan Dusit Rajabhat University, Faculty of Management Sciences, Thailand Tel.+66 087 0287 287 Email: [email protected] Email: [email protected] Program Co-Chairs Dr. Parinyarporn Saengsook Ramkhamhaeng University, Faculty of Business Administration, Thailand Tel.+66 081 9113 288

Proceeding Editors Prof. Dr. Gilbert Nartea Lincoln University, New Zealand Phone +64 3 4230233

INTERNATIONAL COMMITTEE HONORARY CHAIRS Prof. Dr. Cyrille Bertelle, Vice President, Le Havre University, France Prof. Dr. Jonathan Michie, President, Kellogg College, University of Oxford, UK Assoc.Prof. Dr.Sirote Pholpuntin, Suan Dusit Rajabhat University, Thailand Assoc.Prof. Dr. Nounla-or Saengsook, Vice President, Ramkhamhaeng University, Thailand INTERNATIONAL ADVISORY COMMITTEE Gilbert Nartea, Lincoln University, New Zealand Cyrille Bertelle, Le havre University,France Montree Piriyakul, Ramkhamheang University, Thailand Susan L. Solis, Asian Institute of Tourism, University of the Philippines Kamon Budsaba, Thammasart University, Thailand Aruna Apte, Naval Postgraduate School, USA Dag Nastund, University of North Florida, USA Anthony Beresford, Knn Toosi University of Technology, Iran Erik J. de Bruijn, University of Twente, The Netherlands Reza Lashkari, University of Winsor, Canada Tore Markeset, University of Stavanger, Norway Vinod Singhhal, Georgia Institute of Technology, USA Hiromi Ban, Fukui University of Technology, Japan ACADEMIC REVIEW COMMITTEE Chayanan Kerdpitak, Suan Dusit Rajabhat University,Thailand Kai Heuer, Wismar University of Business School,Germany Abdellatif Benabdelhafid, Le Harve University, France Bart MacCarthy, The University of Nottingham, UK Jonathan Michie, Kellogg College, University of Oxford UK Gilbert Nartea, Lincoln University, New Zealand Marian S. Stachowicz, University of Minnesota, USA Per Engelseth, Molde University College, Norway Cyrille Bertelle, Le havre University,France Montree Piriyakul, Ramkhamheang University, Thailand Phaopak Sirisuk, King Mongkut's Institute of Technology Ladkrabang, Thailand Susan L. Solis, Asian Institute of Tourism, University of the Philippines Kamon Budsaba, Thammasart University, Thailand Aruna Apte, Naval Postgraduate School, USA Marko D.Petrovic Department of Geography, University of Novi Sad,Serbia, Vinod Singhhal, Georgia Institute of Technology, USA Hiromi Ban, Fukui University of Technology, Japan Thanakorn Naenna, Mahidol University, Thailand Parinyarporn Saengsook, Ramkhamheang University, Thailand ORGANIZING COMMITTEE Ahmed Elbaz, Plymouth University, United Kingdom Montree Piriyakul, Ramkhamheang University, Thailand Phaopak Sirisuk, King Mongkut's Institute of Technology Ladkrabang, Thailand Susan L. Solis, Asian Institute of Tourism, University of the Philippines Marko D.Petrovic, Department of Geography, University of Novi Sad,Serbia Hiromi Ban, Fukui University of Technology, Japan Kemkanit Sanyanun, Suan Dusit Rajabhat University, Thailand Nalinee Saengsook, Ramkhamhaeng University, Thailand

SPEAKER BACKGROUND

Prof. Dr. Abdellatif Benabdelhafid

Prof. Dr. Abdellatif Benabdelhafid is a head of research "Information System Integrated Logistics" and general secretary of CEMUR (Cooperation in Europe Maghreb Universities Network), a network of 27 universities.He was appointed associate professor in Computer Science in 1987 at the University of Le Havre, he continued his research in the field of Integrated Logistics reporting to the Engineering Computer Science and Control. His work as director of doctoral theses are focused on the modeling and integration of logistics systems (communication architecture, interactive system decision support, information systems), traceability, electronic data exchange, PLM, business networks, knowledge-based systems. He has published over 50 papers and reports in such journals as International Journal of Technology and Production Research. He supervised a considerable number of PhD theses and is a consultant on logistics and supply chain and production industry in France and North Africa.

SPEAKER BACKGROUND

Professor Dr. Kai Heuer Prof. Dr. Kai Heuer is full professor for business administration at the Business Faculty of Wismar University in Germany. Before, he served as a full professor at the Environmental Campus of Trier University of Applied Sciences. He studied business administration in Germany and the U.S.A. and holds an MBA and a doctoral degree. He has management experience from leading positions in different companies and as business consultant. His research areas are management accounting, organizational development, and international management where he has published numerous papers, reports and textbooks. He is the head of Master Program in Business at Wismar University and a member of the SchmalenbachSociety for Business Economics, Cologne; managing director of the Institute of Health-, Senior- and Social Management; and a former member of the board of the Centre for Aviation Law and Management.

International Conference on Business Tourism and Applied Sciences The University of Westminster, London, United Kingdom & The Espaces Vocation de Paris Haussmann Saint Lazare, Paris 19 - 26 March, 2014 Wednesday (T)19March 2014

Track A

Track B

09.30-09.45

WELCOME ADDRESS Dr. Chayanan Kerdpitak, Program Chairs Suan Dusit Rajabhat University, Thailand Dr.Parinyarporn Saengsook, Program Chairs Ramkhamheng University, Thailand

09.45 – 10.15

OPENING ADDRESS Prof. Dr. Abdellatif Benabdelhafid, Program Chairs

head of research "Information System Integrated Logistics" and general secretary of CEMUR (Cooperation in Europe Maghreb Universities Network) Department of computer Science, Le Harve University, France

KEYNOTE ADDRESS:

10.00 - 10.30

"Global Business and Strategy Development" Prof. Dr. Hicham Mohammed Hamri Professor of the National School of Commerce and Management, University Ibnou Zohr Agadir, Morocco

WEDNESDAY AM BREAK

10.30 - 11.00

11.00 -12.0

Track 1

Track 1

Business, Marketing Management

Financial, Accounting Management

12.30 - 13.30 13.00 - 15.00

WEDNESDAY LUNCH BREAK

Business and Strategic Management

15.00 - 15.15 15.30 - 17.00

Thursday (F) 20March 2014

Tourism Management WEDNESDAY PM BREAK

Tourism Management

Tourism Management

Track 2

Track 2

09.00 - 12.30

Logistics , Supply chain and Traffic

Information Technology,Comminication and sciences

12.30 - 17.00

Healthcare, Hospitality, Education

Tourism Management

Friday-Saturday 21-22March2014

TRAVEL ACADEMIC STUDY IN LONDON

International Conference on Business Tourism and Applied Sciences The University of Westminster, London, United Kingdom & The Espaces Vocation de Paris Haussmann Saint Lazare, Paris 19 - 26 March, 2014

Monday (M)24March 2014

Track A

Track B

09.35-09.45

WELCOME ADDRESS Dr. Chayanan Kerdpitak, Program Chairs Suan Dusit Rajabhat University, Thailand

09.45 – 10.00

OPENING ADDRESS Prof. Dr. Cyrille Bertelle, Honorary Chairs Vice President, Le Harve University, France

KEYNOTE ADDRESS:

10.00 - 10.30

"Global Supply Chain and Strategy Development" Prof. Dr. Abdellatif Benabdelhafid

head of research "Information System Integrated Logistics" and general secretary of CEMUR (Cooperation in Europe Maghreb Universities Network) Department of computer Science, Le Harve University, France MONDAY AM BREAK

10.30 - 11.00

11.00 -12.0

Track 1

Track 1

Business, Marketing Management

Financial, Accounting Management

12.30 - 13.30 13.00 - 15.00

MONDAY LUNCH BREAK

Business and Strategic Management

15.00 - 15.15 15.30 - 17.00

Thuesday (T) 25March 2014

Tourism Management MONDAY PM BREAK

Tourism Management

Tourism Management

Track 2

Track 2

09.00 - 12.30

Logistics , Supply chain and Traffic

Information Technology,Comminication and sciences

12.30 - 17.00

Healthcare, Hospitality, Education

Tourism Management

Wednesday 26 March2014

TRAVEL ACADEMIC STUDY IN LONDON

International Conference on Business Tourism and Applied Sciences The Havard University Campus, Boston, MA, USA 1 - 3 May, 2014

Thursday (T)1May 2014

Track A

Track B

09.35-09.45

WELCOME ADDRESS Dr. Chayanan Kerdpitak, Program Chairs Suan Dusit Rajabhat University, Thailand

09.45 – 10.00

OPENING ADDRESS Prof. Dr. Kai Heuere, Program Chairs Wismar University of Business school, Germany

KEYNOTE ADDRESS:

10.00 - 10.30

"Global Supply Chain and Strategy Development" Prof. Dr. Abdellatif Benabdelhafid

head of research "Information System Integrated Logistics" and general secretary of CEMUR (Cooperation in Europe Maghreb Universities Network) Department of computer Science, Le Harve University, France MONDAY AM BREAK

10.30 - 11.00

11.00 -12.0

Track 1

Track 1

Business, Marketing Management

Financial, Accounting Management

12.30 - 13.30 13.00 - 15.00

MONDAY LUNCH BREAK

Business and Strategic Management

15.00 - 15.15 15.30 - 17.00

Friday (F) 2May2014

Tourism Management MONDAY PM BREAK

Tourism Management

Tourism Management

Track 2

Track 2

09.00 - 12.30

Logistics , Supply chain and Traffic

Information Technology,Comminication and sciences

12.30 - 17.00

Healthcare, Hospitality, Education

Tourism Management

Saturday 3 May2014

TRAVEL ACADEMIC STUDY IN BOSTON

Wednesday, 19 March 2014 Track A : Head of Session Chairs : Prof. Dr. Abdellatif Benabdelhafid Track A1 : Tourism Management & Hospitality CODE

TIME

0043

11.00

0003

11.15

0048

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0035

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0077

12.15 12.30

Session Chairs : Dr. Chayanan Kerdpitak Medical Travel of Integrated Medicine for Stroke in Taiwan Mark C.Hou, Ying-Lin Chen The Potential of Climbing as an Adventure Tourism Product and Associated Socioeconomic Benefits Robert Nash, Paul Stansbie San Cultural Tourism Management in the Mekong Frontier Wittka Thangchan Gap Investigation in Sustainable Tourism Development in Thailand, a Case Study fo Koh Sichang Chonburi Chonlada Pharino Religious and Cultural Coexistence between Muslims and Normans in Sicily (1052-1194) Muna Hussain ali ALKAHTANI Challenges for Developing Tourism in Satellite Account in Bangladesh Matiur Rahman English Lunch Break

Track A 2 : Strategic and Business Management CODE

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13.30

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0022

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Session Chairs : Dr. Parinyarporn Saengsook Exploring Relationship Marketing Function in Egyptian Travel Agencies Hilaly Hala Revisiting the Causality between Financial Development and Economic Growth Rizwan Mushtaq The Effect of Store Atmosphere on Purchase Intention in Upper North-East, Thailand, the Medation of Service Quality Subchat Untachai Market Positioning of Turkey : A Tourism Aspect Ahmet Burak Poyraz The Relationship between Consumer Animosity, Marketing Mix, Perceived Product Quality, Consumer Satisfaction and Intention to Purchase of Consumer Behavior Yingluk Khemchotigoon How does Consumer focus on Similarity or Dissimilarity? The moderating effect of hotel attributes Su-Hui-Kuo Afternoon Break

Track A 3 : Sciences &Technology CODE

TIME

0110

15.15

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Session Chairs : Dr. Ahmed Elbaz A study of E-Banking in India : Practices, Opportunities and Challenges. Gurmeet Singh Qualitative Research Approach in Social Science-Solidifying Research Instruments from Preliminary Visit. Nor Haniza Mohamad, Zainab Khalifah The Impact of E-Commerce Towards Hotel Yield Management in Malaysia Mohd Faizal Ayob, Yi Chen Lan, Colin Sheringham Ideological Stance and Advertising : Advertising Message Appeal Differentiation between Mainstream and Conservative Islamic Print Media in Turkey Muge ELDEN, Ugur BAKIR, Murat CELIK Learning Process of Visitors in the National Museum Issarapong Poltanee Dragging-Point : an Alternative CAPTCHA scheme Supeeti Kulchan Purple Ceramics With Metallic Lustre In AlRabdha Islamic Site Aljawhara Al-Sadoun Causes, and Impact on the Security of Ancient societies in the Arabian Peninsula before Islam Sameerah Saeed A-Qahtani

Thursday, 20 March 2014 Track B : Head of Session Chairs : Prof. Dr. Kai Heuer Track B1 : Business, Financial, marketing, Accounting Management CODE

TIME

0038

09.00

0039

09.15

0055

09.30

0095

09.45

0030

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0106

10.15 10.30

Session Chairs : Dr. Parinyarporn Saengsook Is There any Optimal Selling Timing for Housing Developers Lin Wen-Yuan, Chi-Wen Tso Effectiveness of Monetary Policy in Stabilizing the Nigerian Economy Foluso Olufunke Echinyere Osunkwo The Influence of Accessories and Clothes of male Salesperson on Perceptual Competency Characteristics Chien-Huang Lin, Bin Sheng Survey of Pay Satisfaction,Job Satisfaction and Employee Turnover in Selected Business Organisations in Lagos Nigeria Wakil Ajibola Asekun Value Added Statement : A Part of Corporate Social Reporting Alok Kumar Pramanik Woman in the Writing of Ibn Hazm Badreih Al Auhley Morning Break

Track B 2 : Sciences & Technology & Logistics CODE

TIME

0092

11.00

0096

11.15

0099

11.30

0104

11.45

0116

12.00

0036

12.15 12.30

Session Chairs : Dr. Chayanan kerdpitak Smart Commerce Analysis for Click and Mortar of Integration Platform Tzu-Chun Weng, Yi-Shu Huang, Eldon Y.Li An Innovation Approach for Improving Passenger Vessels Safety Level : Overload Problem Noorul Shaiful Fitri Bin Abdul Rahman, H.Z.Rosli Information Technology Professionals and Family Disorganization : With Special Reference to Bangalore City Suresh B.K. Consumers‟ Technology Readiness and the Adoption of ATMs in Zimbabwe Richard Shambare Supply Chain Quality Management in the Global Context : Inter-Firm Relationships and Resulting outcome Ibrahim Soltani, Ying Ying Liao, Janakiraman Moorthy Modeling Strategic Management in Supply Chain Collaboration : A Channel Integrator „ Perspective S.Jaya Krishna Singu English lunch Break

Track B 3 : Tourism Management & Hospitality CODE

TIME

0129

13.30

0120

13.45

0076

14.00

0109

14.15

0008

14.30

0111

14.45 15.00

Session Chairs : Dr. Ahmed Elbaz Tourism Promotion and the Use of Local Wisdom through Creative Tourism Process Termsak Singsomboon The Development of Hot Springs‟ Potential in the West of Thailand for Sustainable Tourism Nipon Chuamuangphan The importance of monuments as a branch from tourism branches in the Kingdom of Saudi Arabia Aljawharah Almanei Corporate Social Responsibility for Tourism : malaysia Fareeha Zafar, M.Shafiq Interactive Effects of organizational learning Qura-tul-aain Khair What Strategy for Sustainable Development in SMEs hotel in Cote d‟lvoire? SAKI Alain Noel Afternoon Break

Track B 4 : Tourism Management, Hospitality & Other CODE

TIME

0007

15.15

0015

15.30

0050

15.45

0117

16.00

0115

16.15

0004

16.30

0087

16.45

0016

17.00

0037

17.15

Session Chairs : Dr. Nalinee Saengkook A Comparative Study of first-time and Repeat Tourist Motivations and other Travel-related Characteristics of Thai Tourists Siripen Dabphet Sustainable Tourism : Shophouses in Thailand Duang - ngern Cultural Tourism Activities and Management Adapted from Chinese Music Wisdom Nipon Chuamuangphan The Emotional Intelligence of Children in the Early Childhood Development Center and Elementary School under Nakhon Pathom Hospital Somlerk Jeungsmam,Sypaporn Seardrit, Kitipong Seardrit Geo-Economic Role of Tourism for Enhancing the Castle in Gaeta (Italy) Carmen Bizzarri Innovation as Competitive Advantage in the Artisan Enterprises in Tonala, Jalisco Jose’G.Vargas-Hernandez Influencing Factor to Competitive Advantage of Thai Palm oil Industry Chayanan Kerdpitak Unbunding versus Free Business model pattern :a case of Taman Impian Jaya Ancol Indonesia Bayu Sutikno, Lingga Wardhana Business Tourism Towards improving the Tourism Offer in Morocco : Case Seaside Town of Agadir Hicham Mohammed HAMRI, Ouafae ZEROUALI OUARITI

Monday, 24 March 2014 Track A : Head of Session Chairs : Prof. Dr. Abdellatif Benabdelhafid Track A1 : Strategic management & Business Management CODE

TIME

0045

11.00

0025

11.15

0046

11.30

0027

11.45

0029

12.00

0015

12.15

12.30

Session Chairs : Dr. Chayanan Kerdpitak Increasing Tradeshow & Exhibition Industry Competitiveness through Competency-Based Hiring and Promotion : A sales Executive Perspetive Nuttapong Jotikasthira Service Recovery Satisfaction : A Strategy to Retain Customers and Impede Customer Exit in Service Failure Context Jeanne Ellyawati How can SME Hotels Promote Sustainable Development through water Management in Cote D‟Ivoire taking into account their vulnerability? KOUDOU Zohore The Role of Expectation on Exchange Rate Determinations in Indonesia Rogatianus Maryatmo Co-branding as a Strategy for Enhancing Perceived Service Tangibility in the Hotel Sector Ka Leong chong The Main Determinants of Economic Growth and the Role of Oil and Non-oil Sectors in the Oil Countries‟ Economies: The Case of Saudi Arabia Ahmed Alodadi English Lunch Break

Track A 2 : Tourism Management & Hospitality CODE

TIME

0035

13.30

0071

13.45

0066

14.00

0069

14.15

Session Chairs : Dr. Parinyarporn Saengsook National Brand and its Elements, Value, Power and Competitiveness Petra Barisic Revisiting the Causality between Financial Development and Economic Growth Rizwan Mushtaq Analysis of Barriers in Environmental Supply Chain Management Sanjay Jharkharia Transform Family Business with Handicraft Heritage Tourism : A Case Study of the Communities at

0062

14.30

0070

14.45 15.00

Ubon Ratchathani Wachiraya Tatiyanantakul Service Quality of Health and Wellness Tourism in Bangkok Thailand Sirikorn Loedlukthanathan Thai Local Textiles Adaptive Using Guidelines for Thai and Foreign Tourism in MICE Business Donruetai Kovathanakul Afternoon Break

Track A 3 : Sciences &Technology CODE

TIME

001

15.15

0009

15.30

0012

15.45

0018

16.00

0036

16.15

0032

16.30

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16.45

0041

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0071

17.00

Session Chairs : Dr. Ahmed Elbaz E-commerce Practices in the Aspect of Servqual in Iranian Automobile Companies Ali Chagharv, Fatemeh Nassiri The Risk Level of Viet Nam Listed Hotel, Tourism and Entertainment Industry After The Global Crisis 2009-2011 Dinh Tran Ngoc Huy A Framework for Implementation of Risk Management System in third Party managed Cloud ADENIRAN SOLOMON ABIODUN Quality Control on Higher Education Systems in Banglades Jakir Hossain The Effects of Leadership and Leader Management on Economic Growth in the Developing World Şahin ÇETİNKAYA

Idanrehills, The Tourist Attraction and Virile Tool in Developing and Sustaining Tourism in ondo State Adepeko, Crowns Adebayo The Strategy of Reducing Degradation and Deforestation Tropical Forest Based on The Application of Forest Tourism Azwar Annas The Role of multiskilling Training in Facing intensifying Circumstances Applied Study in the Libyan Ministry of Oil & Gas Peninsula before Islam Atiya Thabet Abuharris The Increasing of Efficiency in Logistics and Supply Chain of Seafood Industry of Exporting : Case of Frozen Shrimps Chayanan Kerdpitak

Thuesday, 25 March 2014 Track B : Head of Session Chairs : Prof. Dr. Kai Heuer Track B1 : Business, Financial, marketing, Accounting Management Session Chairs : Dr. Chayanan Kerdpitak

CODE

TIME

0068

09.00

The adverse impact of Riyal (Iranian currency) value crash against dollar on the medical tourism boom Najibeh Maghsoodi, Armita Shariat

0031

09.15

0064

09.30

0033

09.45

0039

10.00

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10.15

The Nigerian Dress Culture : an Attractives Symbol in Ethno-Cultural Tourism ADEPEKO Evelyn Omotunde Different view toward medical tourism as an economic potential replaced the oil industry in developing countries Raziyeh Ghasemi Hotels : Indispensable Tool in the Development and Promotion of Tourist Centres in South-West Nigeria AKINYOSOYE Ifeoluwadun Blessing Hotel Manager Career Progression in Luxury Hotel Chains Candace Blayney Traditional Dyed Cloth From Yoruba Land : Exploring her Potentials for Developing Tourism Resources in Nigeria ADEPEKO, Evelyn O Morning Break

10.30

Track B 2 : Sciences & Technology & Logistics CODE

TIME

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10.45

0005

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12.00

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Session Chairs : Dr. Chayanan kerdpitak Future Market Trends and Opportunities for Wearable Sensor Technology Usman Ahmad Usmani EXPLORING RELATIONSHIP MARKETING FUNCTION IN EGYPTIAN TRAVEL AGENCIES Hala Hilaly SOCIAL QUOTIENT AS AN IMPACT FACTOR FOR EMPLOYEES AT THE WORKPLACE – AN EMPIRICAL STUDY Niharika singh Developing Psychological Androgyny Leadership: A way to go ahead Tulsee Giri Goswami Disparate Policies in Social Education Practices Damage Social Peace Jakir Hossain INNOVATION AS COMPETITIVE ADVANTAGE IN THE ARTISAN ENTERPRISES IN TONALÁ, JALISCO José G. Vargas- Hernández English lunch Break

Track B 3 : Tourism Management & Hospitality CODE

TIME

0028

13.00

0042

13.15

0063

13.30

Session Chairs : Dr. Ahmed Elbaz Application of Six Sigma for Enhancing Mean Time Between Failure of Fuel Accessories of Alpha Turbojet Engines Engr Nasir Kaleem Zafar Innovative organizations - the impact of selected factors Anamarija Kejžar Factors affecting tourism management in Iran Nabi Omidi, Mohammad Reza omidi

Thuesday, 1 May 2014 Track A : Head of Session Chairs : Prof. Dr. Abdellatif Benabdelhafid Track A1 : Strategic management & Business Management CODE

TIME

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11.00

0022

11.15

0031

11.30

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12.00

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Session Chairs : Dr. Chayanan Kerdpitak Role of the marketing mix in medical services and their impact on the growth of medical tourism in the Kingdom of Saudi Arabia “Applied to the city of Riyadh Alaa Al-sarabi Sustainable Environment Assessment Vienda A. Kuntjoro The Impact of Film-Factors on National Image and Travel Intention: A comparative study between Vietnamese and Korean Film Industry Truc Vo Thi Thanh, Hoa Hong Pham Resource curse in oil-producing economies: Does financial development matter? Maryam Moradbeigi Factors effecting the Service Quality of Public and Private Sector Universities of Pakistan comparatively: an empirical investigation Umer Mukhat Influencing of Information Sharing to Organization Performance in Aviation Industry Chayanan Kerdpitak, Kai Heuer American Lunch Break

Track A 2 : Sciences & Technology CODE

TIME

Session Chairs : Dr. Ahmed Elbaz

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Brain Rhythm Oscillations in dynamic development of math learning. Alex Hyungkyu Kwon, Kurt Fischer An understanding of Taiwanese study tours to the US as cross-cultural and educational experiences Chi Tsenga, Bihu Wua, Alastair M. Morrisonb Understanding Student Perceptions Using Blackboard LMS Abdulrahman N. ALASEM Suggested model for adoption of LMS technology in Saudi Arabian Higher Education Rashid Ali Khan, Kate Dingley A Review of Technology Adoption Models at Firm Level and a Conceptual Model to Study Cloud Computing Adoption in Supply Chains Kashif Jalal, Alessio Ishizaka Impact of bus stops on Urban Arterial Traffic Flow: Case study Delhi Prateek Bansal Afternoon Break

Track A 3 : Tourism Management & Hospitality CODE

TIME

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15.30

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Session Chairs : Dr. Chayanan Kerdpitak Competitiveness of medical-improving tourism in the Republic of Kazakhstan Sairan Suraganova, Aiman Yessengabylova Macao‟s Taxi Industry: an Examination of a Primary Tourism Service Provider‟s Impact on Tourists‟ Trip-satisfaction Level Stephen L. Ward and Max Zhao The Quantitative Strategic Planning Matrix (QSPM) Applied To AGRI- Tourism : A Case Study in Coastal Provinces of Iran Maryam Mahmoodi Mohammad Chizari, Khalil Kalantari, Abdolreza Rokneddin Eftekhari, The Tourism Crisis in Post January 25th Egypt Mary Shoukry Hanna , Dr. Ghada Barsoum The Development of Tourism in Transforming Economies : A Case Study of Kazakhstan Balzhan Shilibekova Community Based Ecotourism: An Approach to Natural Resource Conservation Habtamu Worku

Friday, 2 May 2014 Track A : Head of Session Chairs : Prof. Dr. Abdellatif Benabdelhafid Track A1 : Strategic management & Business Management CODE

TIME

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0061

12.15 12.30

Session Chairs : Dr. Chayanan Kerdpitak The Impact of Balance of Payment (BoP) on Real Effective Exchange Rates (REER) Index in Pakistan During 1981 To 2011. Syed Abbas Hasnain Naqvis The Impact of Internal Conflict and Judicial Outlay on the Inflows of Foreign Direct Investment in Pakistan Muhammad Hamza Investigating the Effect of Training on Employees‟ Commitment: An Empirical Study of a Discount House in Nigeria Salaudeen Usman Adetayo From Hospitality Business Student to Global Citizen Q.T. Huisman, K. Meijer Comparative Analysis of Innovation Processes in the CIS Countries Shamuratova Nazgul Balabayevna Issues on the Use of CLT: The Case of Atimonan District – Division of Quezon Roselle G. Villacruel, Honesto American Lunch Break

Track A 2 : Logistics & Tourism Management CODE

TIME

0006

13.30

Session Chairs : Dr. Ahmed Elbaz Issues and Challenges of Sustainable Tourism Development in Darjeeling Hills of West Bengal, India

0019

13.45

0026

14.00

0027

14.15

0032

14.30

0033

14.45 15.00

Sherap Bhutia Ranking and Determining the status of the Middle East region countries regarding the development indicators of tourism with Fuzzy Topsis method . Akram Gheybi Hashemabadi An Empirical Study on Opportunities and Challenges of Health Tourism in India Dindayal Swain Integration of Cultural and Agricultural Tourism to Increase Tourists Visit Bogor, Indonesia, as a Real Movement Support in Rural Area for Visit Indonesia Program, Republic of Indonesia. Irfan Gunadi, Aulia Yuliyanti Wulandari Demand Forecasting with Real-Time Status Information of Equipment Utilization and Service Conditions in After-Sales-Service-Networks Martin Thormann Brand Experience and Brand Orientation: Antecedents of Brand Loyalty in Fast Food Industry Mohsin Altaf Afternoon Break

Track A 3 : Tourism Management & Hospitality CODE

TIME

0035

15.30

0049

15.45

0052

16.00

0058

16.15

0047

16.45

0037

16.45

Session Chairs : Dr. Chayanan Kerdpitak Macroeconomic and monetary determinants in inflation and deflation cycles Jo-Hui Chen, Do Thi Van Trang Regional Museums in Egypt as Tourism Products Dina Ezz El-Din Determining Employees‟ Attitude and Organizational Behavior in the Tourism and Hospitality Industry: A Case Study of Pulau Pinang in Malaysia Shadi Ali AL Hrout, Badaruddin Mohamed Corporate Social Responsibility for Tourism: Malaysia Fareeha Zafar, M. Shafiq

Challenges for Developing Tourism Satellite Account in Bangladesh. Matiur Rahman Developing of Services Quality of the LibyaTourism Sector (A Case study on the hotels in Tripoli, the capital city of Libya) MohamedShafii A . A. Ibrahim, Milenko Heleta

AUTHORS’ AFFILIATIONS Name

University

Country

KOUDOU Zohore

University of Cocody Abidjan Côte d‟Ivoire

Abidjan

SAKI Alain Noel

Technologiques et Comptables

Abidjan

Colin Sheringham

University of Western Sydney

Australia

Mohd Faizal Ayob

University of Western Sydney

Australia

Paul Stansbie

Bond University

Australia

Robert Nash

Bond University

Australia

Yi Chen Lan

University of Western Sydney

Australia

Jakir Hossain

University of Sciences and Technology Chittagong

Bangladesh

Matiur Rahman

Eastern University Of Bangladesh

Bangladesh

Ohjin Kwon

Concordia University

Canada

Alastair M. Morrisonb

Peking University

China

Bihu Wua

Peking University

China

Chi Tsenga

Peking University

China

Petra Barisic

University of Zagreb

Croatia

Ezekiel Kayode Obembe

Cyprus International University

Cyprus

Janakiraman Moorthy

Hamdan Bin Mohammed e-University

Dubai, UAE

Ibrahim Soltani

Hamdan Bin Mohammed e-University

Dubai, UAE

Ying Ying Liao

Hamdan Bin Mohammed e-University

Dubai, UAE

Dina Ezz El-Din

Alexandria University

Egypt

Ghada Barsoum

The American University

Egypt

Hilaly Hala

Alexandria University

Egypt

Mary Shoukry Hanna

The American University

Egypt

Wael Aziz

Fayoum University

Egypt

Abdellatif Benabdelhafid

Le Havre University

France

Ata Muhammad

University of Paris-1 panthéon Sorbonne

France

Mohammad Ayub

The International Institute of Paris

France

Rizwan Mushtaq

Université Paris-1 Panthéon-Sorbonne

France

Momodou S Bah

MSB Solutions Ltd,

Gambia

Kai Heuer

Wismar University Business School

Germany

Martin Thormann

TU Dortmund University

Germany

Charles Owusu

Sogee Sports and Tourism,

Ghana

Isaac Acheampong

Accra Polytechnic

Ghana

Kwabena Asamoah Asiedu

Accra Polytechnic

Ghana

Michael Sarkodie Baffo

Accra Polytechnic

Ghana

Ali Chagharvand

University of Mysore

India

Alok Kumar Pramanikm

Bhatter College

India

Amit Malhotra

Institute of Management Technology

India

Dindayal Swain

International Management Institute

India

Fatemeh Nassiri

University of Mysore

India

Gunjan Malhotra

Institute of Management Technology

India

Gurmeet Singh

College Ambala

India

Prateek Bansal

University of Texas

India

S. Jaya Krishna Singu

Bharathidasan Institute of Management (BIM),

India

Sanjay Jharkharia

Indian Institute of Management Kozhikode

India

Name

University

Country

Sherap Bhutia

University of Burdwan

India

Suresh B K

TUMKUR UNIVERSIT

India

Gurmeet Singh

College Ambala

India

Aldi Maulana Kartawiria

Bogor Agricultural University

Indonesia

Aulia Yuliyanti Wulandari

Bogor Agricultural University

Indonesia

Azwar Annas

Bogor Agricultural University Dramaga

Indonesia

Bayu Sutikno

Universitas Gadjah Mada

Indonesia

Dani Prasetya Nugraha

Bogor Agricultural University Dramaga

Indonesia

Irfan Gunadi

Bogor Agricultural University

Indonesia

Jeanne Ellyawati

Atma Jaya Yogyakarta University

Indonesia

Lingga Wardhana

Universitas Gadjah Mada

Indonesia

Rogatianus Maryatmo

Atma Jaya Yogyakarta University

Indonesia

Vienda A. Kuntjoro

Trisakti University

Indonesia

Abdolreza Rokneddin Eftekhari

Trabiat Modares University

Iran

Akram Gheybi Hashemabadi

Ferdowsi University of Mashhad

Iran

Ali Reza Khademi

University of Kashan

Iran

Hamid Reza Zangeneh

University of Kashan

Iran

Khalil Kalantari

Trabiat Modares University

Iran

Maryam Mahmoodi

Trabiat Modares University

Iran

Mehdi Elhaei sahar

Islamic Azad University

Iran

Mohammad Chizari

Trabiat Modares University

Iran

Abdul Kareem Salih

University of Mustansiriya,

Iraq

Mahdi Al-Shnawa

University of Mustansiriya,

Iraq

Carmen bizzarri

European University of Rome

Itary

Dinh Tran Ngoc Huy

International University of Japan

Japan

Ahmad Al-Mkadmeh

Yarmouk University

Jordan

Aiman Yessengabylova

Gumilyov Eurasian National University

Kazakhstan

Balzhan Shilibekova

Eurasian national university

Kazakhstan

Sairan Suraganova

Gumilyov Eurasian National University

Kazakhstan

Shamuratova Nazgul Balabayevna

Economy institute

Kazakhstan

Aljawhara AL-Sadoun

College of Archaeology and Tourism

Saudi Arabia

Sameerah Saeed A-qahtani

Princess Nora University

Saudi Arabia

Abdulrahman N. Alasem

Imam University

Saudi Arabia

Aljawhara AL-Sadoun

College of Archaeology and Tourism

Saudi Arabia

Aljawharah Almanei

Princess Nora Bint Abdul Rahman University

Saudi Arabia

Mohammed Al-dagheiri

Qassim University,

Saudi Arabia

Muna hussain ali Alkahtani

Princess Nora Bint Abdul Rahman University

Saudi Arabia

Sameerah Saeed A-qahtani

Princess Nora University

Saudi Arabia

Fatimah Abdullah Alshehri

PNU -Princess Nora University, PNU Residence

Saudi Arabia

Badreih Al auhley

Shaqra University

Saudi Arabia

Hessa Alhathai

Princess Nora Bint Abdul Rahman University

Saudi Arabia

Alaa Al-sarabi

King Saud University

Saudi Arabia

Alex Hyungkyu Kwon

Kyungsung University

Korea

Chung Choe

Korea Information Society Development Institute

Korea

Kurt Fischer

Kyungsung University

Korea

Atiya Thabet Abuharris

Tripoli University

Libya

Name

University

Country

Marey. W. Hamed

Tripoli University

Libya

Max Zhao

The Institute for Tourism Studies Colina de Mong-Ha

Macao

Stephen L. Ward

The Institute for Tourism Studies Colina de Mong-Ha

Macao

Nor Haniza Mohamad

Universiti Teknologi Malaysia

Malaysia

Badaruddin Mohamed

University Sains Malaysia

Malaysia

H.Z, Rosli

University Malaysia Terengganu

Malaysia

Ka Leong chong

Sunway University

Malaysia

Maryam Moradbeigi Noorul Shaiful Fitri Bin Abdul Rahman

Taylor‟s University

Malaysia

University Malaysia Terengganu

Malaysia

Nor Haniza Mohamad

Universiti Teknologi Malaysia

Malaysia

Shadi Ali AL Hrout

University Sains Malaysia

Malaysia

Zainab Khalifah

Universiti Teknologi Malaysia

Malaysia

José G. Vargas-Hernández

University of Guadalajara

México

Mariela Sandoval Valencia

University of Guadalajara

México

Hicham Mohammed HAMRI

University Ibnou Zohr Agadir

Morocco

Ouafae Zerouali Ouariti

University Hassan II Casablanca

Morocco

Habtamu Worku

Erasmus University

Netherlands

K. Meijer

University of Applied Sciences

Netherlands

Q.T. Huisman

University of Applied Sciences

Netherlands

Adepeko Crowns Adebayo

National Open University of Nigeria

Nigeria

Foluso Olufunke Chinyere Osunkwo

Abia State university Nigeria

Nigeria

Salaudeen Usman Adetayo

Ladoke Akintola University of Technology

Nigeria

Wakil Ajibola Asekun

Lagos State Polytechnic

Nigeria

Fareeha Zafar

University of Derby

Pakistan

M. Shafiq

University of Derby

Pakistan

Mohsin Altaf

University of Sargodha

Pakistan

Muhammad Ahmad

Lahore leads University

Pakistan

Muhammad Hamza

Lahore School of Economics

Pakistan

Qura-tul-aain Khair

International Islamic University

Pakistan

Syed Abbas Hasnain Naqvi

Iqra University

Pakistan

Umer Mukhat

Gift University

Pakistan

Honesto Camino

Polytechnic University of the Philippines

Philippines

Ma. shiela mae frias Doce

6 Northville 8 Brgy, Bangkal city of Malolos Bulacan

Philippines

Roselle G. Villacruel

Polytechnic University of the Philippines

Philippines

Milenko Heleta

Singidunum University

Serbia

MohamedShafii A . A. Ibrahim

Singidunum University

Serbia

Alpha Amadu Jalloh

University: IPAM-USL

Sierra Leone

Adeniran Solomon Abiodun

Tshwane University of Technology (TUT),

South Africa

Richard Shambare

Tshwane University of Technology

South Africa

Chi-Wen Tso

Chaoyang University of technology

Taiwan

Bin Sheng

National Central University

Taiwan

Chien-Huang Lin

National Central University

Taiwan

Do Thi Van Trang

Chung Yuan Christian University

Taiwan

Jo-Hui Chen,

Chung Yuan Christian University

Taiwan

Lin Wen-Yuan

National Sun Yat-Sen University

Taiwan

Name

University

Country

Mark C. Hou

Changhua Christian Hospital

Taiwan

Su-Hui Kuo

National Central University

Taiwan

Tzu-Chun Weng

University of Science and Technology

Taiwan

Ying-Ling Chen

National Changhua university of Educaiton

Taiwan

Chayanan kerdpitak

Suan Dusit Rajabhat University

Thailand

Chonlada Pharino

Khon Kaen University International College

Thailand

Donruetai Kovathanakul

Khon Kaen University

Thailand

Duang-ngern Suephakdee

Silpakorn University

Thailand

Issarapong Poltanee

Khon Kaen University

Thailand

Kittipong keardrit

Ministry of public Health

Thailand

Narinee Saengsook

Ramkhamheang University

Thailand

Nipon Chuamuanghan

Nakhon Pathom Rajbhat University

Thailand

Noppamash Suvachart

Khon Kaen University

Thailand

Nuttapong Jotikasthira

College of Tourism and Hospitality, Rangsit University

Thailand

Parinyarporn Saengsook

Ramkhamheang University

Thailand

Pojjana Boonkoum

Phranakhon Rajabhat University

Thailand

Sirikorn Loedlukthanathan

Ratchapbat Chandrakasem University

Thailand

Siripen Dabphet

Naresuan University

Thailand

Somlerk Jeungsmarn

Nakhon Pathom Hospital

Thailand

Subchat Untachai

Udon Thani Rajabhat University

Thailand

Supaporn keardrit

Nakhon Pathom Hospital

Thailand

Supeeti Kulchan

King Mongkut's University of Technology North Bangkok

Thailand

Termsak Singsomboon

National Institute Development Administration (NIDA)

Thailand

Thakat Srikamporn

Khon Kaen University

Thailand

Wachiraya Tatiyanantakul

Khon Kaen University

Thailand

Wannawee Boonkoum

Silpakorn University

Thailand

Wittika Thangchan

Khon Kaen University

Thailand

Yingluk Khemchotigoon

Khon Kaen University

Thailand

Ahmet Burak Poyraz

Turgut Ozal University

Turkey

Muge ELDEN

Ege University

Turkey

Murat CELIK

Ege University

Turkey

Onur AKBULUT

Izmir Katip Celebi University

Turkey

Şahin ÇETİNKAYA

Usak University

Turkey

Ugur BAKIR,

Ege University

Turkey

Yakın EKİN

Izmir Katip Celebi University

Turkey

Ahmed Alodadi

Plymouth University

United Kingdom

Alessio Ishizaka

University of Portsmouth

United kingdom

Kashif Jalal

University of Portsmouth

United kingdom

Kate Dingley

University of Portsmouth

United kingdom

Rashid Ali Khan

University of Portsmouth

United kingdom

Hoa hong Pham Truc Vo Thi Thanh

Vietnam National University Business Administration Open University

Vietnam Vietnam

TABLE OF CONTENTS FOR FULL PAPER 0001

Medical Travel of Integrated Medicine for Stroke in Taiwan………………………………………..………......…..1 Mark C.Hou, Ying-Lin Chen

0002

Gap Investigation in Sustainable Tourism Development in Thailand, a Case Study fo Koh Sichang Chonburi……4 Chonlada Pharino

0003

Exploring Relationship Marketing Function in Egyptian Travel Agencies…………………….………..............…11 Hilaly Hala

0004

Is There any Optimal Selling Timing for Housing Developers………………...…………………………………..21 Lin Wen-Yuan, Chi-Wen Tso

0005

Effectiveness of Monetary Policy in Stabilizing the Nigerian Economy………………………………..…….……36 Foluso Olufunke Echinyere Osunkwo

0006

Value Added Statement : A Part of Corporate Social Reporting….………………………………..………………50 Alok Kumar Pramanik

0007

Smart Commerce Analysis for Click and Mortar of Integration Platform………………………...………..………61 Tzu-Chun Weng, Yi-Shu Huang, Eldon Y.Li

0008

An Innovation Approach for Improving Passenger Vessels Safety Level : Overload Problem...………………….68 Noorul Shaiful Fitri Bin Abdul Rahman, H.Z.Rosli

0009

Information Technology Professionals and Family Disorganization : With Special Reference to Bangalore City..........................................................................................................................……………….….81 Suresh B.K.

0010

Consumers‟ Technology Readiness and the Adoption of ATMs in Zimbabwe.........……………...……………….91 Richard Shambare

0011

Tourism Promotion and the Use of Local Wisdom through Creative Tourism Process….……………….....……102 Termsak Singsomboon

0012

A Comparative Study of first-time and Repeat Tourist Motivations and other Travel-related Characteristics of Thai Tourists ……………………………………………………………………………………….………..…109 Siripen Dabphet

0013

Innovation as Competitive Advantage in the Artisan Enterprises in Tonala, Jalisco……..………………..…..…118 Jose’G.Vargas-Hernandez

0014

Influencing Factor to Competitive Advantage of Thai Palm oil Industry.............................................……......…126 Chayanan Kerdpitak

0015

The Main Determinants of Economic Growth and the Role of Oil and Non-oil Sectors in the Oil Countries‟ Economies: The Case of Saudi Arabia……………………………………………………………………...…..…134 Ahmed Alodadi

0016

Transform Family Business with Handicraft Heritage Tourism : A Case Study of the Communities at Ubon Ratchathani.............................................................................................................................................……......…142 Wachiraya Tatiyanantakul

0017

Business Tourism Towards Improving the Tourism Offer in Morocco : Case of Seaside Town of Agadi…....….151 Hicham Mohammed HAMRI, Ouafae ZEROUALI OUARITI

0018

The Increasing of Efficiency in Logistics and Supply Chain of Seafood Industry of Exporting : Case of Frozen Shrimps……..………………………………………………………………………………...……………..…..…159 Chayanan Kerdpitak

0019

Increasing Tradeshow & Exhibition Industry Competitiveness through Competency-Based Hiring and Promotion : A sales Executive Perspetive…………………………………………………………………………167 Nuttapong Jotikasthira

0020

Role of the marketing mix in medical services and their impact on the growth of medical tourism in the Kingdom of Saudi Arabia “Applied to the city of Riyadh…………………………………………………….185 Alaa Al-sarabi

0021

Sustainable Environment Assessment……………………………………………………………..………………200 Vienda A. Kuntjoro

0022

An understanding of Taiwanese study tours to the US as cross-cultural and educational experiences………...…214 Chi Tsenga, Bihu Wua, Alastair M. Morrisonb

0023

Competitiveness of medical-improving tourism in the Republic of Kazakhstan………………………….………232 Sairan Suraganova, Aiman Yessengabylova

0062

Influencing of Information Sharing to Organization Performance in Aviation Industry…………………………244 Chayanan Kerdpitak, Kai Heuer

0048

I – San Cultural Tourism Management in the Mekong Frontier……………………………………………….…250 Wittika Thangchan, Noppamash Suvachart, Thakat Srikamporn

0034

The Development of Tourism in Transforming Economies : A Case Study of Kazakhstan……………………..257 Balzhan Shilibekova