POPCORN LEADERS GUIDE

ENLARGED 200%

POPCORN

Your Map To Adventure Imagine kicking off your Scouting year and not collecting any money from Scouting families! Units can pay for the entire program they want to do without any out-of-pocket expenses through popcorn fundraising. Download the Map to Adventure budget planner at www.delmarvacoucnil.org/maptoadventure to get started. Use the worksheet to determine how popcorn will achieve your unit’s Ideal Year of Scouting. Four steps for a successful year of Scouting: 1. Establish an annual program plan and budget using the worksheet. 2. Set a unit popcorn goal that covers the entire cost and break it down into a per-Scout goal. 3. Put together an exciting incentive program for your unit that includes prizes. For example, sell $300 and get to throw a pie in your leader’s face! 4. Conduct a FUN Unit Kick-off to communicate the goals to families and Scouts.

Keys to Success for Leaders •

Follow the plan, it really works

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Have multiple adult leaders attend the kickoff

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Set a unit and per-Scout sales goal

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Have a dynamic and engaging unit kickoff

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Set up multiple show and sell locations

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Train your Scouts to use the sales script

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Track your Scouts sales frequently and create weekly competitions and prizes

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Communicate unit’s progress towards goal with all Scouts and parents

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Have fun and ask others to help out

The Unit Kickoff

Setting your Unit and Individual Scout Sales Goals

KICKOFF AGENDA (40 minutes) •

Grand Opening (5 minutes) o Get ideas from the online video training at leaders.trails-end.com o Play music, dim the lights and have fun!

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Explain the Scouting program and the key dates (10 minutes)

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Retain more Scouts

o Highlight key dates important to the popcorn sale.

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Send more Scouts to all the different camping opportunities

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Train more volunteer leaders / have more parental support

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Fundraise more efficiently and less often

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Enjoy a full, fresh and exciting Scouting Program – have all costs covered for your Scout families.

Train your Scouts (10 minutes) o Explain the different ways Scouts can sell: face-to-face and online. Showcase your Scout Rewards (10 minutes) o Introduce your unit incentive program. o Showcase the fill it up prize drawing, $600 club and the 14 prize levels. Big Finish (5 minutes) o Have top sellers from last year engage in a special activity. Throw pies at unit leader or recognize with a special gift. o Send everyone home motivated to sell.

Use a microphone and loudspeakers

Rewards / Prize Table

Have parents sit on chairs or bleachers behind Scouts

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When done successfully, you will:

o Make sure your families understand the benefit of selling popcorn to pay for their Scouting program.

o Show Scout training videos on leaders.trails-end.com at your kickoff. •

Only 44% of parents say their Scout set a sales goal. Scouts who set goals averaged $626 in sales while Scouts with no goal averaged $304 in sales.

Put the Scouts up front next to the action

Popcorn sample table

Advancement Opportunities

What is a Popcorn Campaign?

Campaign Overview

SCOUTING RANKS WOLF ADVENTURE: Howling at the Moon 1. Show you can communicate in at least two different ways.

The popcorn campaign is a fundraising opportunity for all units within the Del-Mar-Va Council. Through one well organized fundraiser, a unit can fund their entire annual Scouting program. In addition to providing funding to the units and incentives to the Scouts, a portion of the proceeds funds Council activities, trainings, and programs. Approximately 70% of the total sale supports the Scouting program across the Del-Mar-Va Council. The aim is to support unit programming and help Scouts have a quality Scouting experience while removing the financial burden on families. The popcorn campaign is designed to help sell popcorn in a risk free and highly supported manner. Below are descriptions of different methods that highly effective units have organized to be successful in their sale: 1. Show and Sell – Scouts sell popcorn in high traffic locations. 2. Show and Deliver – Encourages units to sell by going door to door and asking residents to purchase popcorn and immediately fulfilling their order. Many Scouts that do this type of sale use a wagon full of popcorn to assist with their salesmanship. 3. Take Orders – Scouts sell popcorn from an order form and fulfill their order at a later date. 4. Online Orders – Scouts sell outside of their immediate area by emailing individuals who can purchase online and product is shipped directly to them. BENEFITS TO SCOUTS BY SELLING POPCORN: 1. Gain confidence by interacting with the general public. 2. Gain a better understanding of paying their own way for activities and programs. 3. Gain a greater appreciation for the importance of planning and fiscal responsibility. 4. Gain additional advancement opportunities.

WOLF ADVENTURE: Paws on the Path 2. Tell what the buddy system is and why we always use it in Cub Scouts. WOLF ELECTIVE ADVENTURE: Adventures in Coins 3. Play a game or create a game board with your den or family where you can practice adding and subtracting coins. ARROW OF LIGHT ADVENTURE: Building a Better World 4. Learn about your family’s expenses and help brainstorm ways to save money. Plan and manage a budget. BOY SCOUT MERIT BADGES

DOTTED LINE INDICATES IMPRINT AREA

Entrepreneurship

Family Life

Personal Management

Public Speaking

Salesmanship

UNIQUE DEL-MAR-VA OPPORTUNITIES Cub Scout Adventure Loop, Webelos Pin and Merit Badge LAPEL PIN - .625” x .2897” Open to Boy Scouts and All Adults The requirements for these are: POPCORN

Adult Merit Badge: Assist with a unit popcorn kick-off Train Scouts to use the sales script Help with a show and sell sale Sell door to door with a Scout

DOTTED LINE INDICATES IMPRINT AREA

PATCH - 1.5” DIAMETER

Scout earn their Adventure Loop, Pin or Merit Badge when they: Take part in a Scout Popcorn Training Set a sales goal Sell popcorn using the sales script Sell door to door in your neighborhood ENLARGED 200% Ask your “Top Ten” customers to support Scouting

WEBELOS PIN

POPCORN

BELT LOOP

MERIT BADGE

POPCORN

ENLARGED 200%

POPCORN

To claim your advancement item go to www.delmarvacouncil.org/popcorn by December 6th

Commission Structure

LEVEL 1 = A unit that sells popcorn will receive 35% commission of their gross total sale. •

Online unit commissions paid quarterly at 35%

LEVEL 2 = Units that attend a kickoff, pay 50% of their show and sell balance by October 7th and pay their entire balance by November 14th will receive an additional 5% bonus commission check mailed to them the week of December 1st. •

Online sales not eligible for Level 2 commission

Who We Serve The Del-Mar-Va Council serves more than 10,000 young people in 14 counties covering Delaware, as well as the Eastern Shores of Maryland and Virginia.

Leadership-Building Programs Cub Scouts Promoting character, citizenship, and physical fitness through challenging, yet fun activities is the goal of this year-round family program. Boy Scouts Character. Citizenship. Leadership skills. Fitness. Boy Scouts develop these attributes and more through outdoor adventure activities designed to transform a boy into a well-rounded man. Venturing Designed for both young men and women, this program teaches leadership through outdoor activities. Exploring This co-ed, worksite-based program helps teenagers pursue their career interests as well as gain leadership skills.

Build Your Popcorn Team •

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Unit Kernels energize and focus the unit to engage in a successful campaign. They are responsible for conducting the unit kickoff, tracking progress throughout the sale, setting up show and sell locations, ordering product and prizes as well as working with the District Kernel. Many kernels are more successful when they recruit other volunteers to help with large parts of their role such as:

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Online Sales Coordinator



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Unit Storage Chair



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Prize Czar

District Popcorn Kernel is responsible for encouraging unit participation, training and communicating with Unit Kernels to run successful sales utilizing the Show and Sell, Show and Deliver, Take Order, and Online Popcorn sale methods. District Executive is responsible for recruiting and inspiring the District Popcorn Kernel and team members for their District along with the assistance of the District Chair and District Finance Chair. The District Executive will also be responsible for assisting with recruiting and helping facilitate training of Unit Kernels and will serve as the primary resource for the District Kernel.

Product Mix

As a reward for an outstanding sale, if your unit places a retail order of $10,000 or more for either the initial or second order; the popcorn will be delivered a location of your choosing. Please contact your District Executive to schedule your delivery once you place the order.

EVENT

$40 - Sweet and Savory Collection

Upper Peninsula Kickoff Saturday, August 1, 2015

$30 - Cheese Lover’s Collection

Lower Peninsula Kickoff Saturday, August 1, 2015

$25 Products:

Middle Peninsula Kickoff Saturday, August 8, 2015

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Chocolate Caramel Crunch Tin

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White Chocolate Pretzels

Initial Orders Due Online Thursday, August 27, 2015 Initial Order $10,000 Deliveries Friday, September 11, 2015 Initial Order Distribution Saturday, September 12, 2015

$20 Products: •

Caramel Corn with Nuts

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Chocolate Triple Delight

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18 Pack Microwave Products:

New

Initial Order Payments Due (50% of Total) Wednesday, October 07, 2015 2nd Orders Due Online Monday, November 02, 2015 Prize Orders Due Online Monday, November 02, 2015

o Kettle Corn

2nd Order $10,000 Deliveries Thursday, November 12, 2015

o Unbelievable Butter

Take Order Distribution Saturday, November 14, 2015

o Butter Light

Final Payments Due Saturday, November 14, 2015

$15 Products:

Free Delivery Right to Your Door

Timeline

$50 - Chocolate Lover’s Tin

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White Cheddar Cheese

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Jalapeño Cheddar Cheese

Level 2 Commission Checks Mailed Tuesday, December 1, 2015 Deadline to pick up $600 Club prize Saturday, December 05, 2015

$10 Products: •

Caramel Corn

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Popping Corn

Military Donations: •

Gold Level - $50

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Silver Level - $30

Wawa Selling

The Del-Mar-Va Popcorn Sales App The Del-Mar-Va Council has developed a sales app to help your Scouts digitize their sale. The app is available on both IOS and Android platforms for use on all mobile devices. You can download the app from the Apple Store or from our website www. delmarvacouncil.org/popcorn.

Wawa stores across the Del-Mar-Va Council have authorized a two day window for

THROUGH THIS APP, YOUR SCOUTS WILL BE ABLE TO:

list is not finalized until early August.

show and sell sales. The dates are Saturday and Sunday, September 12th and 13th from 10AM until 2PM. You can sign up for a sales shift at your district’s August roundtable. Please note that Wawa authorizes sales at only certain locations and that

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Take orders digitally capturing the customer’s name and contact information

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Through touch screen technology, select quantity of items desired and the app will automatically calculate the order total

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Take credit card payments through 3rd party vendor applications such as SparkPay (they can also indicate cash / check payment)

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Be able to keep up with delivery of orders marking each customer delivered either at time of sale or later

available for your unit to use. They will be assigned on a first request first assigned

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See your Scouts sales in real time monitoring their progress towards the unit’s goal

at:

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Tally your Scouts sales digitally for unit order placement

o The Christiana Mall

AS THIS APP IS IN ITS FIRST YEAR AND WAS DEVELOPED BY THE DEL-MAR-VA COUNCIL, YOU WILL NOT BE ABLE TO: •

Place your order with Trails-End.com (once you digitally add all your Scouts sales and add any paper form totals, you will still need to log into Trails-End.com to place your order)

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Place your prize order (again you’ll have to manually tally prizes from Scouts and order through Trails-End.com)

Indoor Show and Sell Kiosks This year the Del-Mar-Va Council has contracted with 4 local malls to have kiosks basis. Check the Del-Mar-Va Council Popcorn Website for available dates and times

o The Centre at Salisbury

Supporting the Scouts

Resources

Services Provided by the Del-Mar-Va Council •

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3 Year Round Camping Facilities • Rodney Scout Reservation • Henson Scout Reservation • Akridge Scout Reservation 2 Full Service Scout Shops • Wilmington Riverfront • Henson Scout Reservation Unit Leader Training • Youth Protection • Position Specific • Outdoor Leader • Wood Badge Financial Assistance • Camp Scholarships • Registration Assistance • Outreach Programs High Adventure Trips • The Summit • Philmont • Sea Base • Northern Tier

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www.dmvc.org/popcorn

Monthly Leaders Roundtable What’s Poppin Newsletter National Jamboree Contingents The Buzz, Council Newsletter • Cub Scout Edition • Boy Scout Edition Leader Awards • Training Knots and Certificates • District Award of Merit • Silver Beaver • Veteran Service • Heroism National Youth Leadership Training Recruitment Campaigns and Materials Program Support Team Trained Professional Staff Unit Advancement and Registration Maintenance

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Printable Order Forms

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Sign up for the What’s Poppin’ Newsletter

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Military receipts

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Online ordering tutorial

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Prize program

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Selling Tips Videos for Scouts

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Replenishment Order Info

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Sample kick-off videos (link to Trails End)

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Depot / Distribution details

www.trails-end.com •

Placing your order

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Reviewing your sales history

Building Character All Scouts who sell popcorn should add up their total sales (including online) and select a price from the level for which the qualified. A Scout may pick multiple items from lower sales levels as long as the total dollar level of each prize selected does not exceed the Scouts total sales.

Prizes •

Fill It Up Prizes: Available to all Scouts who sell to 30 different customers (either on their order form or using the mobile app). Each Scout will receive a $5.00 GameStop gift card for every 30 customers. E-mail a copy of your order form or screen shot from your mobile device to [email protected] and the gift card(s) will be mailed to you. **Not all cards need to be claimed at the same time but all must be claimed by December 6th.

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$600 Club: Available to all Scouts who sell a total of $600 or more. Boy Scouts who sell $600 receive a Rosewood Multi-tool with Hammer. Cub Scouts who sell $600 receive a Zing Firetek Rocket. Both items can be obtained at any council office or through your District Executive. E-mail a copy of your order form(s) to [email protected].

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Trails-End Scholarships: Scouts who sell at least $2,500 (including online) in any calendar year receive 6% of their total sales invested in their own college scholarship account. To sign up for the scholarship program, or check your statement, visit www. trails-end.com.

Getting More Popcorn Each week, units will have the opportunity to place small orders through Council to replenish product. All requests made by midnight Monday will be delivered that Thursday. Please see our Del-Mar-Va Popcorn page for updated products and quantities available and to access the request form. Any additional product received by the unit from the replenishment system prior to September 25th is calculated in the amount owed for the 50% Popcorn Payment due on Wednesday October 7th to remain eligible for the 5% bonus commission.

boy scouts of america Del-Mar-Va Council

For more information on the Popcorn Campaign, please contact your Del-Mar-Va Council Development Department at 302-622-3300 or visit www.delmarvacouncil.org. 100 W. 10th Street, Suite 915 Wilmington, DE 19801