!

!

Personal Branding ( F or Smart People ! ) 5 Things You Can Do NOW T o Make More MONEY and Have More FUN ! Ronald Earl Wilsher What if there was a way for you to “position” yourself in the eyes of everyone you know as “the” EXPERT? What if you could ATTRACT customers or clients to you and your business (seemingly at will!) instead of spending all your time, money and energy chasing them, trying to get them to notice you? Sound impossible? Well, it’s not impossible. There IS a way and it’s something that major corporations and big “brands” have known and used for years. What is it you ask? It’s called BRANDING and its very powerful and lucrative if done right but until now, it’s been all but unavailable to you and me as individuals or small business owners because of the cost/capital barrier. But with the advent and explosive growth of the Internet and Social Media, everything has changed. All the rules are off. Never has there been a better time for you to build your BRAND and do it with amazing speed, accuracy and precision.

Attract and engage is better than chase and convince. TM Once you FULLY understand this principle, the way you live your life and how you make money will drastically change for the better. Guaranteed. So what IS this “branding” that we all keep hearing so much about? Simply put, your “brand” is a collection of thoughts and perceptions that everyone has about you in their mind. Marty Neumeier, in his book “Brand Gap” stated that “A BRAND is a person’s ‘gut’ feeling about a product, service or organization.” What “gut” feeling does someone get when YOUR name or business is mentioned? Does your BRAND compel people to buy or say good things about

1

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

!

you? What are you doing NOW to enhance YOUR BRAND? Do you even HAVE a BRAND?

The higher your expert status, the less you have to negotiate. The following quote is from Discover Magazine, a publication of The YMCA and it pretty much sums up what a ‘personal brand’ is: “Your brand is your essence…what you stand for, why you’re different, and why anyone should care… It’s your promise and then how you deliver on that promise through [your] behaviors and the way you talk…” Personal Brand equals Personal Reputation, pure and simple so ya gotta ask yourself a couple of questions: How important is my reputation to me and how much am I willing to invest in it? Your personal ‘Brand Equity’ and ‘Social Capital’ may someday soon be worth more than your house and it’s fast becoming the currency of The New Brand World. You may wanna pay close attention from here on out. Ask Brad Pitt, Oprah or Madonna if having an attractive and powerful personal BRAND is important. Think about it because it could be one of the most lucrative and rewarding things you ever do. So what’s the goal of Personal Branding? In its purest form, you want “position” yourself as the EXPERT so that you ATTRACT as many people possible who are eager to buy or help you spread your message instead having to spend all your time, money and energy trying to convince them come to you.

to as of to

When this happens, not only do you expend less energy, (and have more fun!) they are much more inclined to buy, be more loyal to you and your BRAND and most importantly, become a loyal friend who will willingly and enthusiastically tell everyone they know about you. The best way to position yourself as the ‘expert’ in your profession is to take all the knowledge and experience outta your head and put it out in many different forms as possible so that it’s working for you 24/7 to raise your expert status and attract opportunity. Sounds like a swell plan to me. How about you? How does this compare to what you’re doing now?

2

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

!

I’m sure I don’t have to tell you that in today’s competitive and challenging business environment the traditional notion of “job security” is a myth. Dave Lakhani, author of the bestselling book “Persuasion ~ The Art of Getting What You Want” said, “You must be seen to sell and money follows action.” If you wanna be highly visible and make yourself indispensible either to the company you work for or to the customers or clients you serve, my suggestion is to learn the fine art of self-promotion and use Social Media to raise your expert status, build your personal BRAND and attract people to you. Tom Peters, bestselling author of the book “In Search of Excellence” and world renowned BRAND guru in an article titled “It’s a New Brand World” stated, “Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own BRAND. It's time for me -- and you -- to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work.” I couldn’t agree more, Mr. Peters. I’m not sure if you’ve noticed but everything has changed. The way we’re all accustomed to doing business is dramatically different today than just a few years ago. I talked to a friend of mine the other day and he said, “It seems that everything I’ve done in the last sixteen years doesn’t seem to work anymore.” Are you feeling the same thing in YOUR business? All the rules are off. What does that mean for you and me? It means that we can make our OWN rules! How kewl is that? Wow. Just imagine, we no longer have to compete with or against the “Status Quo.” The “Status Quo” is fast losing its status. I don’t know about you, but I MUCH prefer to compete with ME! It’s more important now than ever before to build your personal BRAND and because of the proliferation of the Internet and Social Media, it’s also much easier and less expensive than you may have thought. It’s also a TON of fun. Now I don’t know about you but I ain’t ever had too much fun! I’m gonna give you several things you can do NOW to enhance your BRAND that will not only help you position yourself as the EXPERT in your field and raise your visibility and credibility but they will also help you ATTRACT more friends/clients/customers and set you apart from the vast majority of your competition. These things have worked very well for me and many people I’ve mentored and I’m confident they will do the same for you. Remember: Attract and engage is better than chase and convince. TM

3

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

!

Are you ready? Then let’s do it!

1. Register and secure your PERSONAL name and do it NOW! This is the foundation of everything you’ll do as you build your personal BRAND. Go to: www.WilsherMedia.com (my affiliate account through GoDaddy) or a reputable registrar of your choice and register your PERSONAL name as a dot com. This will take about ten minutes and will cost you about $15 a year. I can’t over emphasize the importance of this simple branding strategy. What is more PERSONAL than your name? Most registrars even provide FREE email and you don’t even need a web site. If you use WilsherMedia.com, call or email me and I’ll help you set up your email and show you some other waykewl! stuff you can do with your dot com. (Ex: RonaldWilsher.com/Facebook, RonaldWilsher.com/Twitter) Fun! If you already have a web site, I still suggest that your register your PERSONAL name. This one step will open up the entire web to you and will be the very foundation from which you can build an online empire. If you don’t currently have a web site or Blog, you can set up a CUSTOM Landing Page with your personal email address and links to all your social media sites. This can be done very easily and inexpensively. Go to: RonaldWilsher.com to see my page and then go to: BrandingForHumans.com for all the details. Why is it so important to register your name and begin using it immediately as your email address? Several reasons. First of all, you IMMEDIATELY raise your EXPERT status every time you send an email or give someone your email address. Second, what’s the sweetest sound in the world to your ears? That’s right. The sound of your name! Once your register your PERSONAL name, every time you send someone (a properly BRANDED) email with your name and picture on the banner or template, they’ll get to see your beautiful face, say your amazing name and your expert status is greatly enhanced even BEFORE you talk or meet. A very simple and powerful way to build your BRAND! If you already have your company name registered, that’s good but it’s STILL important to register your OWN name because BrandU is much more powerful than BrandCo and dealing with a real PERSON is more attractive than dealing 4

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

!

with the perception of a “not so personal” company. Besides, companies come and go but hopefully YOU won’t. At least until it’s your time. Another reason to register your name is so you’ll never have to change your email address again. How much do you get paid to update all of your friend’s email addresses every time they change them? Yeah, that’s what I thought. When you have your name registered, you’ve just made it real easy for everyone to remember your email and web site address and you’ve also just enhanced your position in everyone’s mind as THE expert. I like doing business with people who know what they’re doing. How about you? Ask Oprah.com, LouisVuitton.com, Elvis.com, KateSpade.com, Reba.com or EddieBauer.com if registering your PERSONAL name is important in building your PERSONAL brand. Besides, how much does Yahoo, Hotmail, AOL or any other ISP pay you each month to advertise for them and build THEIR brand? That’s what I thought. I could list many more reasons but suffice to say, just do it. You’ll be glad you did and you can thank me later.

Your PERSONAL name may well become the single most valuable piece of DIGITIAL real estate you ever own.

Do it now! 2. Start an E-mail list and do it NOW! A simple email list is the easiest and most inexpensive way I’ve found to help you stay in touch with the people you know and build your BRAND. Remember the old saying, “You’re only as good as your Rolodex?” It meant that you’re only as good as the people you know and stay in contact with. An email list is “the Rolodex” of “The New Brand World” and is a very simple and PERSONAL way to keep in touch with everyone you know and all the new friends and business associates you’re sure to attract as you add value and build your brand.

5

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

!

Jonas Ridderstrale and Kjell Nordstrom in their book “Funky Business” stated, “Nothing the slightest bit amazing has ever happened in isolation. Individual competitiveness equals WHAT you know times WHO you know.” It’s absolutely imperative that you stay connected and you must do it in a manner that will appeal to the new generation of young and intelligent people who are fast taking control of your wallet. If you don’t start communicating with the “young folk” the way they wanna be communicated with, you and your business will surely die a painful death. Period. End of story. There are a wide variety of email management tools available from Aweber.com to Infusionsoft.com to MailChimp. I personally use MailChimp and highly recommend it. Or you can use TinyLetter.com which is the LITE version of MailChimp. Choose one that’s simple and allows you to personalize and BRAND your “template” and opt-in/out forms so you can add your picture and other contact information. Don’t be afraid of being YOU and letting your REAL personality show. The more authentic you are, the more attraction power you have. One note of caution: PLEASE don’t call your email list your “data base” or your “email list.” Put your brilliant mind to work and come up with something that compliments your BRAND. For instance, my email list is called my “WayKewl! Friends” list. I have a doctor friend who calls her list her “20/20 Club.” Guess what SHE does for a livin’? I have another good friend who calls his list his “Extrie Special Friends” list and another who calls her list the “inList”. See what I mean? As Rita Mae Brown said, “The reward for conformity is that everyone likes you except yourself.” Amen to that, Miss Rita Mae! Everything you do online (and a LOT of stuff offline) from here to eternity is being recorded and documented for your great, great, great grandchildren to see. Every time you click SEND, you’re either adding to or subtracting from your “brand equity.” Think about it. After registering your PERSONAL name as a dot com, your personal email list may be one of the most valuable assets you ever develop. If all you ever do is register your personal name and start an email list so you can stay in touch with people, I’m confident you’ll be miles ahead of anyone in your industry. How powerful is that?

6

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

!

Do it now! 3. Join the Social Media revolution and do it NOW! It seems the latest ‘thang’ everyone is talking about is “Social Media” and everywhere you go somebody is talkin’ about it. Facebook, Twitter, YouTube, LinkedIn, Tumblr and tons more. So what exactly is “Social Media” and how can you use it to enhance your expert status and build your brand to attract more business? Pure and simple, social media is a giant online party. It’s all about easy and affordable access to the masses. It’s never been possible before now and putting your name and face in front of literally millions of people has never been easier. Social Media has removed the “capital barrier” and allows anyone to “start a conversation” with the world. How many people have you ever bought anything from or sold anything to without talking to them first? Social media is simply an online version of real life with the added benefit of being able to easily keep in contact with large numbers of people who share the same interest and views. It also provides an easy way to build a friendship with like-minded people. As media mogul Rupert Murdoch stated in a recent Forbes article; “People are no longer content to be a passive audience. They insist on being participants, on creating their own material and finding others who want to read, listen and watch.” Social media is the perfect medium to accomplish this goal.

Engagement is the new promotion. As I mentioned, there are tons of social media sites to choose from but YouTube, Twitter and Facebook (800+ million users) get 95% of my time and I think they’ll give you the “biggest bang for your buck.” I suggest that you find a site that you enjoy and learn how to use it. Get comfortable with one and don’t try to learn them all at once. Speaking as your client or customer, “I’m not interested in your business or what you have to offer until I know more about YOU, if I like you, and whether or not I can trust you.” We all basically think and feel the same way, yes?

7

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

!

Social Media sites are a great way to be “transparent” with people and give them an easy and convenient way to get to know the REAL you at THEIR leisure. Once someone gets to know you, they are much more likely to become your friend, do business with you and help you share your message with the world. What if you could hire someone that would work for you seven days a week, twenty four hours a day and never take a break. They never asked for a raise and never took any sick leave. All this person ever did was tell everyone how kewl you are. How much would that person be worth to you? Well, that’s Social Media. If you already consider yourself to be an expert in your field, you have TONS of knowledge and “expert status” already in your head and it doesn’t do you any good until you start talking to someone. Social Media is the PERFECT way to have your “Brand Equity” work for you non-stop, 24/7, even while you’re sleeping and attract wealth and good times to you. Dan Schawbel, Personal Branding Guru and author of the book, Me 2.0: Build a Powerful Brand to Achieve Career Success said “Personal branding is about empowerment, becoming distinct in your field and commanding respect from others. It’s about emotionally and intellectually connecting with other people and forming concrete relationships. In the year 2020, I’ll wake up and see every single job description on earth say, “Must have proficiency, influence and followers in Social Media.” I think you’re on to something there, Mr. Dan! Go immediately to: Twitter.com and secure your PERSONAL name. You can also secure your company name. (You can ask me why later.) It’s FREE and will take only a few minutes of your time. This is one of the most amazing tools I’ve ever seen to help you enhance your expert status, build your BRAND and share your message with the world. It’s also one of my favorite ways to stay in touch with all my Waykewl! Friends. It’s a very simple and powerful way to help you add value, stay connected and build your BRAND. Social Media is like hitting a piñata. It’s not that hard and it’s a ton of fun!

Do it now!

8

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

!

4. Post some videos on YouTube and do it NOW! How would you like to have your very own TV station? How waykewl! would that be? Well, you now have that option. It’s called YouTube.com. Think about it, darlin’. Most people learn and retain information five times better by hearing rather than just reading. YouTube.com is the third most popular site in the world according to Alexa.com (after Google and Facebook) with over 3 BILLION views per day. Yes, that’s three BILLION views a day. There are approximately forty (40) hours per MINUTE of video being uploaded and according to the latest statistics, the average time spent on site per visitor is 43 minutes. Wow! Due to the proliferation of broadband/hi-speed Internet access, video is fast becoming one of the most powerful ways to build “brand equity” and spread your message. But don’t think your video has to be professional quality. Again, the more authentic, the better. The more people see and know about you, the REAL you, the more likely they are to become your friend, tell others about you and do business with you. Transparency and authenticity are powerful attractants in the new brand world and there are MANY video hosting sites available for FREE. Visibility creates opportunity and videos are an excellent way to increase the visibility of you and your company. They are also a great way to enhance the SEO (Search Engine Optimization) of your web site or Blog. You can post them on social media sites and tons of other places. (Be sure and ask me about the MUCH more natural and powerful ORGANIC optimization.) You can even start your own radio show on BlogTalkRadio.com and your own TV show on uStream.tv. What a fantastic time to be alive, eh? Chris Brogan, Personal Branding and Social Media guru and President of New Marketing Labs stated in a recent article, “If you are not building small powerful networks of some kind, get started. Now. Nothing is a solo sport any longer.” Great suggestion, Mr. Brogan! What better way to add value, SHOW your story and build your Brand Equity than by doing it LIVE and in living color? The Internet is full of stories of people who got “discovered” on YouTube and other social media sites so just

9

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

!

imagine how it can help build your BRAND and raise your credibility in the eyes of your clients or company. It’s FREE and real fun, too!

Do it now! 5. Hire an EXPERT and do it NOW! Talk to anyone at the top of their field, from a corporate president to an Olympic or professional athlete and they’ll tell you the vital importance of having a personal coach or mentor. If you want to literally cut YEARS off your learning curve, find someone who has been before you and let them guide you. Bob Nardelli, former President and CEO of Home Depot stated, “I absolutely believe that people, unless coached, never reach their maximum capabilities.” I’ve always believed that you can GREATLY accelerate your learning curve by leveraging the experience of others and having the guidance and expertise of a competent coach or mentor. Having one could be one of the best investments you’ll ever make in your own personal BRAND. I would never have even considered jumping out of an airplane, driving a race car or becoming a top producer in real estate without first seeking the advice and guidance of an expert. I’m sure you would agree.

Do it now! BONUS TIP #1

Set up a Google “ALERT” on your personal name and company name

Go to Google.com and set up an “alert” on your name and company name. It only takes a few minutes and it’s an excellent way to “listen in” on what others are saying and posting about you or your company online. This is a great way to “manage” your BRAND and engage your tribe. And it’s FREE to set up. Kewl.

Do it now! 10

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

!

BONUS TIP #2

Have some professional photos made from a professional photographer (No Glamour Shots or passport photos allowed!) This will be one of the best investments you will ever make to enhance your BRAND. You’ll need these for all your online and offline media pieces. Blogs, social networking sites, business cards, email templates, book cover, etc. Remember, it’s all about your BRAND and managing the perception of YOU in the mind of your client or customer. What better way to say, “I’m in control and know what I’m doing” than a sharp, professional portfolio. The ROI of a current, professionally shot photo session will be one of the best investments you’ll ever make in your personal BRAND.

Do it now! BONUS TIP #3

Subscribe to newsletters and Blogs by experts and industry leaders in your field to stay informed and stay connected I’ve included here (for your viewing pleasure!) a partial list of my favorite Blogs and eZines! ________________________________________________________________________

DanSchawbel.com ~ You’ll find one of the best Personal Branding blogs on the net here: PersonalBrandingBlog.com SethGodin.com ~ Great blog by the author of “Tribes ~ We Need You to Lead Us” and various other bestsellers. TUT.com ~ Totally Unique Thoughts from “The Universe” in the voice of Mike Dooley.

11

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

!

ChrisBrogan.com ~ Excellent Blogger. Lots of excellent information on Personal Branding and Social Media. Great advice and content. Mashable.com ~ Great current info on all things Web 2.0 ReadWriteWeb.com ~ More great info on all things Web 2.0

BONUS TIP #4

Go to Google and set up a Google+ Account and Google Profile

This is a very simple and FREE service that will help you in several ways including, increasing your SEO, spreading your social media footprint and enhancing your expert status. Register your name as a dot com and once your website or landing page gets indexed by Google, your personal NAME will (generally) appear at the bottom of the first page. A very powerful way to POSITION yourself as the EXPERT in your industry or niche. Not a bad return for a few minutes of your time, eh? Do YOU know what happens when someone types YOUR name into Google or any other search engine? If not, NOW may be a good time to start knowin’. You can also set up a Google+ profile. This is Google’s second attempt to combat the juggernaut known as Facebook and another excellent way to expand your social footprint.

BONUS TIP #5

Write a book and become a published Author

Most experts agree that there is nothing you can do to enhance your BRAND and position yourself as the EXPERT that is more powerful than becoming a published author. A book INSTANTLY raises your credibility and visibility and positions you as the EXPERT in your field so that people now come to you instead of you looking for them. 12

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

!

The prestige and status enjoyed by the published author in our society is literally unparalleled. A book can bring recognition, visibility and credibility and open the door to multiple sources of passive income that were previously unavailable. Peggy Noonan, a bestselling author and columnist for The Wall Street Journal stated in a recent article; “I suspect reading is about to make a big comeback in America, that in fact we're going to be reading more books in the future, not fewer. A lot of adults are going to be more in search of guidance and inspiration.” Talk about opportunity. Wow! Books have always been held in high regard and were once considered “sacred” because only the very affluent of society could purchase them. Just a few hundred years ago most people could not read or write so to be an author meant you were an educated person. Many of those perceptions still hold true today. Sam Horn, in her book “Tongue Fu!” stated “I’ve never met an author who is sorry they wrote their book. They’re only sorry that didn’t write it sooner.” Speaking from personal experience, all I can say is “Amen to that, Miss Sam!” There are many options available to the aspiring writer so do your due diligence before you begin. Having your own book could be one of the most rewarding and lucrative things you ever do to enhance your BRAND and position yourself as the EXPERT in your field. Whether you choose to publish your book in electronic form or in traditional print, there’s never been a better time for action than now.

Do it now! I’ll conclude by saying that the whole purpose of me writing this book and sharing it with you is very simple. I simply want you to THINK. You have a brilliant mind and if you use it, it’ll amaze you but just as importantly, I want you to DO something. Take some action! Remember, you can correct something, you can’t correct nothing. We’ve all heard the old saying: “If you continue to think the way you’ve always thought, you’ll continue to get what you’ve always got.” The question you have to ask yourself is this; Are you happy with your current results? If so, keep doing what you’re doing. If not, you may wanna consider an alternative and explore your options.

13

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

!

NOTHING you’ve just read is either true OR false. Huh? The TRUTH is whatever meaning YOU give it so listen to your brain and follow your heart. “That’s the way we’ve always done it” is the key that unlocks the door to irrelevance and oblivion and if you’ve read this far, I don’t think you’re a candidate for that place. I had a preacher tell me one time; he said “Son, people would rather SEE a sermon any day than hear one.” What better way for you to ADD value to our planet than a carefully crafted personal BRAND that SHOWS your story to the world 24/7 and attracts highly motivated people who will either buy what you’re selling or go and tell everyone they know about how great you are and help you share your story with the world. Wow! Who you are speaks so loud that I can’t hear what you’re saying. Everyone is begging you, “Please don’t just tell me what you’re saying, SHOW me!” You now OWN the media. What are you gonna do with it? There are only two methods of change. A scary word, I know but you can either change voluntarily or you’ll be forced to change. The former is much less painful, much more lucrative and a lot more FUN! I suggest that if you really wanna live your destiny, EMBRACE change and make it your friend. One can’t have too many of those, eh? I’ll be going into more detail on Personal Branding and the power of positioning yourself as THE expert (“Me, Inc.”) in future articles including more details on:

• • • • • •

14

The number one mistake most people make with their email list and how you can avoid it The best content for your videos and the easiest way to post them on YouTube or any other video site, YOUR site, Forum, or Blog The number one mistake most people make on Social Media sites and how you can avoid it The number one mistake most people make with their web site and how you can avoid it The easiest way to start a Blog and what to put on it so people follow you How to use the power of texting to build your brand and attract more business

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

! •

The easiest way to become an author and why most experts agree that a book is The Ultimate Branding Tool

•

And a lot more so stay tuned!

I hope you enjoyed the read and that it helps you to at least want to learn more about the vital importance of building your personal BRAND and the amazing power of positioning yourself as THE expert. I hope you use this information to make more money, work less and have more fun. Never have we lived in a time when taking control of our own destiny is easier………or more important.

Remember. Change is not mandatory, survival is optional. If you’d like a FREE Personal Branding consultation to see if you’re a candidate for my Personal Coaching Program or if you’re looking for a speaker for your next event, give me a call. I’ve made a great deal of money (and Waykewl! friends) by following these simple principles and I’m confident that you can do the same. Your entire way of thinking about life and how you make money will change dramatically. I GUARANTEE it. You DO have options. Let me show you how to take full advantage of them and really live the life of your dreams. Starting NOW! ________________________________________________________________________

“Remembering that you’re going to die is the best way I know of avoiding the trap of thinking you have something to lose.” ~Steve Jobs | Apple

15

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

!

“The Ultimate Equation”

Added Value + Pure Intent = Divine Prosperity!

________________________________________________________________________

Ronald Earl Wilsher spent almost a decade in the Real Estate field but has now turned his full attention to his true passion and that's helping others live their destiny. He is currently the owner and CFO (Chief Fun Officer!) at Wilsher Media, LLC. He’s a Dad, Serial Optimist, Global Citizen, Speaker, Author, Personal Brand Evangelist and Social Media Enthusiast. He’s also a TrueBeliever and HopeDealer! He helps people make more money (and have more fun!) by building and developing their own personal BRAND but most importantly, he helps people develop the courage to be who they are. His philosophy of "Attract and Engage is better than Chase and Convince" will leave you with a totally new perspective on using the new media to have more fun and make more money in ways you never dreamed possible. He has a (waykewl!) son named Jacob Ellis and resides in Houston, Texas.

________________________________________________________________________

16

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

! I can be contacted at: [email protected] My cell number is: 281.395.1000 RonaldWilsher.com BrandingForHumans.com WilsherMedia.com

Following are some words from a few of my WayKewl! Friends. Enjoy! ________________________________________________________________________ “I'm so glad that I decided to sit down with Ronny and see what he could do for me. I learned more about Social Media in one hour with him than I had in months talking to other people. And it was FUN! His approach is so inspiring and positive that you will leave feeling like you can conquer the world. Not only does he give you valuable information that you can start using immediately, he also encourages you to believe in yourself. He helped me understand the power of personal branding and how my individuality can help me grow my business in ways that I never even considered before I met him. Thanks, Ronny!” ~Kathryn Crawford Wheat Houston, TX WomansInSite.com

“The book “Personal Branding For Smart People” is a must-read for people who want to understand how to reach today’s consumers. On page (19) nineteen he gives three Simple Rules that are indeed SIMPLE. However the power of those rules can make the difference between spinning our wheels every day being

17

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

!

busy – and - making changes in our day that can move us toward our goals. We need to wake up and heed his advice given on page (26) twenty-six in order to engage our potential consumers. Simple – Engaging – Insightful and Useful. His book is a powerful resource for today’s business.” ~Kathi Frank Houston, TX KathiFrank.com

“Like you, your book is full of energy and a thrill to read. Your ‘Remember’ statements are both simple and profound and your unique and authentic voice makes it easy, fun, and informative. Even after 3 reads it’s still a real pleasure.” ~Brenda Trott Tomball, TX BrendaTrott.com

“Ronald is a joyful example of what he teaches. As your business consultant and advisor, he will guide you through the maze of "offers" to what you need. If Tiger Woods, NBA, NFL and other top pros need coaches, consider Ronald. You'll be glad you did!” ~Eddie Smith Houston, TX NuWayCommunications.com

“Ronald literally imploded thirty years of traditional marketing paradigms that were ensconced within the depths of my mind. Through his coaching and encouragement, I was able to unleash the single greatest asset to use in selling insurance products; ME! His ideas and concepts of Personal Branding have reinforced in me the confidence and enthusiasm that had grown stale with time. He has shown me numerous proven techniques that have not only jump started my business, but have elevated my image to my clients and potential clients to a new level. I fully endorse his methods and his systematic and knowledgeable path to greater success!” ~Gary P. Smith Houston, TX TheGaryPSmith.com

18

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

!

“Finding Ronald was one of those moments that I'll always remember! I was at a place in my career where I was ready to take off and he appeared just at the right time to show me the leading edge way to do it-namely through the power of building my own personal brand and social media! His infectious laugh, energetic enthusiasm and genuine love for helping people reach their potential shines through in everything he does!” ~Christina Maria Webb Houston, TX ChristinaMariaWebb.com

"Ronald has opened my eyes to a new world I never knew existed - a world that I, with the right attitude, can create using nothing more than the unique talents and gifts God has already given me. Thank you, Ronald, for imparting to me these truths. They are life-changing!" ~Jeffrey M. Rose Melbourne, FL JeffreyMRose.com

“Ronald is passionate about the uniqueness of each person he coaches and interacts with. He definitely believes in the power of being you! Ronald is a people broker – he sees the value in each person and their potential!! You’re awesome man!” ~Lou Caporaletti Infusionsoft, Inc. Gilbert, AZ InfusionSoft.com

“Ronald is very sincere and heartfelt about personal branding. He is extremely passionate and willing to share his expertise with you, since it’s all about you when it comes to personal branding. His techniques and tips are so simple that even a kindergarten student would grasp. Highly recommend his services! You will love it and have soooo much fun in embracing and really living the “it’s all about you concept." He Rocks!” ~Lisa Ann Bonfiglio Colorado Springs, CO DynamicArtHouse.com

19

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

!

"Ronald is one of these guys who turned his yearly income into his monthly income. He knows what he's talking about. More importantly he has fun doing it! If you're looking to have fun and make more money doing it, Ronald is your go-to guy." ~Stephen Martile, The Genius Within YOU Toronto, ON ~ Canada FreedomEducation.ca/about

“With the absolute passion and authenticity that Ronald brings to the table, one can't help but be changed. His knowledge and expertise, along with his unique candor and humor brought clarity and focus into my life literally within the first 30 minutes. He will literally ROCK your world!” ~Jim Kondo Frisco, TX JimKondo.com

“After a few conversations with Ronald and an introduction to his brilliant Personal Branding philosophy the light finally came on in my world. Coming into my own business from a public service background I believed what the gurus had said, until you showed me my best asset ME. I feel like a ton has been lifted off my shoulders because now I CAN BE ME. Thanks TONS!” ~George P. Anderson Houston, TX GeorgePAnderson.com

________________________________________________________________________

20

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

21

!

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

! Some of the web sites mentioned in this book:

RonaldWilsher.com BrandingForHumans.com WilsherMedia.com SlideShare.net MailChimp.com TinyLetter.com Mashable.com Tumblr.com BlogTalkRadio.com YouTube.com Twitter.com Facebook.com SethGodin.com TUT.com BlogSpot.com Viddler.com TubeMogul.com LinkedIn.com ReadWriteWeb.com Google.com/Alerts Google.com/Plus Google.com/Profiles WomansInSite.com ________________________________________________________________________

22

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

23

!

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

!

Remember, keep the faith and keep being you!

24

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

!

Remember “The Ultimate Equation” TM

Added Value + Pure Intent = Divine Prosperity!

25

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved

!

! Every effort has been made by the Author to ensure the accuracy of this document but no income guarantees are made, either implicit or implied. The Author strongly encourages the reader to seek professional counseling if he or she believes it possible to develop a massive income stream without removing yourself from the couch and actually DOING something productive. Your earning capacity will be directly proportional to the time you spend paying attention and learning from the dreamers and doers. The Author reserves the universal right to update or revise this document at any time for any reason without prior notice to anyone living either dead or alive.

Attract and Engage is better than Chase and Convince.

TM

© Copyright 2010-2011 Wilsher Media, LLC | BrandingForHumans.com TM All Rights Reserved Version 7.89

26

© Copyright 2011 Wilsher Media, LLC | Branding For Humans | All Rights Reserved