Optimising your dmexco experience

Did you know that dmexco stands for ‘digital marketing exhibition and conference’? Or that dmexco used to be called OMD and took place in Duesseldorf? Since the event was renamed and moved to Cologne in 2009, it attracted more and more visitors every year. Today, dmexco is one of Europe’s biggest events for the digital marketing industry and the organisers are expecting more than 24.000 visitors. The growing importance of the event can be attributed to a number of reasons, but the main one is likely to be the tremendous growth of our industry. According to the IAB Europe 2012 AdEx Benchmark report,

the EU online industry is valued at 24.3 billion Euros or about 32.5 billion US dollars, an 11.5% growth year over year. We know that it can be a challenge to find your way around the trade show, find restaurants for a client dinner, or know which is the best party for networking. Therefore we have created the DataXu dmexco Guide. DataXu’s programmatic marketing solution makes marketing efficient, effective and easier. And why would we stop there,if we can also make your trip to Cologne more efficient, effective and easy?

If you have any questions about DataXu or would like to arrange a meeting, please contact us via email: [email protected] or phone +49 221 888 829 90.

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What you’ll find in DataXu’s dmexco guide

Key Facts about dmexco Data. Insight. Action.™

DataXu @ dmexco Travel Tips Hotels Restaurants • Close proximity to dmexco • Taking your CEO for dinner? • The Brauhaus-Experience

Even More Events

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Key Facts

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Key Facts Date 18th September 2013 - 19th September 2013 Opening Times Visitors: Wednesday – 9.00am to 06.30pm Thursday – 9.00am to 06.30pm

Exhibitors: Wednesday - 8.00am to 19.30pm Thursday - 8.00am to 19.30pm

Venue Koelnmesse GmbH Messeplatz 1 50679 Köln (Cologne) Hall 6-8, Congress-Centrum North

For information around exhibitors, logistics at the event, conference agendas and more, please refer to the official dmexco guide that will be available at http://www.dmexco.de/en

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DataXu @ dmexco Data. Insight. Action.™

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DataXu @ dmexco Join us for our seminar Understanding the Power of Data & Analytics - 10 Trends in Programmatic Marketing Where and When: Seminar Room 2 Time: 3 pm to 3.45 pm

Join us for our panel Problematic or Programmatic Killing or Creating Opportunities? Where and When: Debate Hall Time: 11.45 am to 12.45 pm

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Travel Tips

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Travel Tips - Your way to dmexco Driving/ Address for Sat Nav: Köln Messe/Deutz Deutz-Mülheimer-Straße 111 51063 Köln

Jan Heumueller,

From Cologne/Bonn Airport S-Bahn (12 minutes) S-13 direction Köln Hansaring Station: Köln Messe/Deutz Train (5-10 minutes) Every train towards Köln Messe/Deutz Station: Köln Messe/Deutz

VP Sales, Europe says:

“In certain situations, apps can be lifesavers & these are certainly amongst them: myTaxi, HandyTicket (purchase your ticket on your smarthphone), or DB Navigator.”

Cab (15-20 minutes but longer in rush) The cab journey costs around 25€ to 30€

To Cologne/Bonn Airport S-Bahn (12 minutes) S-13 direction Köln Troisdorf Train (5-10 minutes) Every train towards Cologne/Bonn Airport

Duesseldorf Airport There is a direct train from Düsseldorf Airport (DUS) to Köln Messe/Deutz (30 to 40 minutes) Cab (40 – 60 minutes) costs around 110€ to 120€.

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Marco Gold, Sales Director, DACH says:

“During dmexco, flights to Cologne can get really expensive or sell out completely. It might be an option to fly to Duesseldorf or even Frankfurt (especially when you come over from the US).”

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Hotels

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Hotels Europäischer Hof am Dom Appellhofplatz 31 D-50667 Köln Tel.: +49 221 2575 195 http://www.europaeischerhof-koeln.de

Maritim Hotel Heumarkt 20 D-50667 Köln Tel.: +49 221 202 70 www.maritim.de

Berit Block, Marketing Director, Europe says,

“Most hotels in the city centre are already fully booked, but there are still some good ones available on trivago.com. Personally, I think www.airbnb. com, would be a good alternative as well.”

Park Inn by Radisson Koeln City West Innere Kanalstr. 15 D-50823 Cologne Tel.: +49 221 57010 www.pikcw.de

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Restaurants

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Restaurants In close proximity to dmexco Cafe Especial

Dorint An der Messe Köln

Messe-Kreisel 3 D-50679 Köln, Deutz Tel.: +49 221 814 755 Type: Mexican, 500 meters from dmexco www.cafe-especial.com/

Deutz-Mülheimer Straße 22 D- 50679 Köln Tel.: +49 221 801 900 Type: International, 700 meters from dmexco www.hotel-koeln-messe.dorint.com/de/ restaurants/

Paparazzi / Radisson Blu

Mongo`s Restaurant

Messe-Kreisel 3 D-50679 Köln (Deutz) Tel.: +49 221 277 200 Type: Italian, 800 meters away from dmexco www.radissonblu.de/hotel-koeln/restaurants/paparazziloungebarandrestaurant

Ottoplatz 1 D-50679 Köln Tel.: +49 221 989 3810 Type: Mongolian, 1.3 km away from dmexco www.mongos.de/home/home.php

Taking your CEO for dinner? Glashaus Restaurant & Bar

Rheinterrassen

Kennedy-Ufer 2a D-50679 Köln (Deutz) Tel.: +49 221 828 117 73 Type: International www.glashaus-restaurant.de/

Rheinparkweg 1 D- 50679 Köln (Deutz) Tel.: +49 221 650 043 21 Type: German www.rhein-terrassen.de/

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La Société Kyffhäuserstraße 53 D - 50674 Köln Tel.: 0221 232464 www.lasociete.info

“This restaurant has been awarded 16 Gault-Millau points and offers artful French cuisine. This might be it, if you are looking for something special.” – Sacha Berlik, General Manager, Europe

Traditional food & beer (Brauhäuser)

FRÜH am Dom

Gaffel am Dom

Am Hof 12-18 D- 50667 Köln Tel.: +49 221 2613-0 www.frueh.de Type: Typical German food

Trankgasse / Bahnhofsvorplatz 1 D- 50667 Köln Tel.: +49 221 913 9260 www.gaffel.de Type: Typical German food

Brauhaus Päffgen

Peters Brauhaus

Friesenstr. 64 D- 50670 Köln Tel.: +49 221 135 461 www.paeffgen-koelsch.de Type: Typical German food

Mühlengasse 1 D-50667 Köln Tel.: +49 221 257 3950 www.peters-brauhaus.de/ Type: Typical German food

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Even More Events

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Even More Events Conferences Online Ad Summit

App Day

17.09.2013 Start 9.00am Location: Congress Centrum Nord Deutz-Mülheimer-Straße 111 D - 50679 Köln Tickets and info here: http://www. onlineadsummit.de/

17.09.2013 Start 10.00am Location: Mediapark Köln Im Mediapark 7 D- 50670 Köln Tickets and info here: http://www. app-days.com/

Official dmexco party Official dmexco Party 18.09.2013 Start 8.30pm Location: Haus Zims Heumarkt 77 D-50667 Köln Ticket price: 100€ Tickets and info here: www.dmexco.com

dmexco Stand Parties 18.09.2013 Start 6.30pm

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Unofficial dmexco parties OSK 19.0 - OS-Party zur dmexco 2013

metaapes Performance Night

18.09.2013 Start 7pm Location: Wolkenburg Mauritiussteinweg 59 D-50676 Köln Ticket price: 49€ Tickets and info here: www.koeln. online-stammtisch.com/party-zur-dmexco. html

17.09.2013 Start 7pm Location: Wolkenburg Mauritiusstraße 59 D- 50676 Köln Ticket price: free (limitation: only 3 people per company) Tickets and info here: www.metapeople.com/leistungen/affiliate/performance-night.html

Hurra.com OMClub 18.09.2013 Start 7pm Location: Schanzenstraße Ticket price: 0-10€ Tickets and info here: www.omclub.de/

“This is by far my favourite party and it usually doesn’t end before the early hours! Everyone from media planners to CEOs meets at the OMClub Party.” – Leif Pellikan, Editor Digital & Media at W&V

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Can’t get tickets for any of these parties? No worries, there are plenty of nice bars in Cologne. Here are our favourites: PEPE Restaurant & Bar

Sonderbar

Antwerpener Strasse 63 D- 50672 Köln www.pepe.de Type: Bar & Restaurant, famous for their wide gin assortment

Lintgasse 28 D- 50667 Köln www.sonderbar-koeln.de/ Type: A nice and casual cocktail bar in Cologne’s historic district

Capri Lounge

Scheinbar

Benesisstraße 61 D- 50672 Köln www.capri-lounge.de Type: An exclusive bar with a wide choice of delicious cocktails

Brüsseler Straße 10 D - 50674 Köln www.qype.com/place/10586-Scheinbar-Koeln Type: Famous cocktail bar with a mixed crowd

“The Scheinbar is my favourite bar. It’s a small bar with a nice atmosphere, friendly staff and the best Cocktails in Cologne.” Anastasia Ntima, Director Sales Operations, Europe

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If you aren’t much of a party person, how about some culture after the conference?

Kölner Dom The cathedral is the largest Gothic church in Northern Europe and has the second-tallest spires and largest facade of any church in the world. Domkloster 4 D-50667 Köln www.koelner-dom.de/

Guided nighttime tour through Cologne Price: 18 € per Person www.getyourguide.com/cologne-l19/cologne-night-watchman-torchlight-tour-ofmyth-and-legend-t7129/

Chocolate Museum

Cologne Cable Car

Am Schokoladenmuseum 1A D-60578 Köln www.schokoladenmuseum.de

Price: 4,50 € per Person Riehler Straße 180 D- 50735 Köln http://www.koelner-seilbahn.de/english

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This unofficial guide is brought to you by DataXu. If you have any questions about DataXu, please get in touch.

ics to help enterprise marketers better understand and engage consumers, and optimally manage marketing investments for more efficient and effective customer acquisition strategies. With 11 offices in eight countries, DataXu services more than 700 brands across the globe.

For information about the dmexco event, please contact the dmexco team: www.dmexco.de/en/Contact.html

For more information, visit www.dataxu.com or follow us at twitter.com/dataxu

About DataXu

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