OPERATOR PROSPECTUS TRAVEL IN OPERATOR OPPORTUNITIES

THE TRAVEL IN MARKET

DOMESTIC TRAVEL & CONSUMER TRENDS

DOMESTIC TRAVEL MARKET

DIGITAL CONSUMPTION

CONSUMER TRENDS

- 79M trips

- 65% of leisure travellers start their travel researching online

- Travel to visit friends and relatives (VFR) grew 11% in 2014 to 29.4M trips

- The internet is the top source for travel planning

- Trips to festivals, fairs or cultural events up by 21% to 2.9M, to markets up 12% to 9.2M

- 295M visitor nights - Ave stay 3.7 nights - 33% of trips in NSW

- 75% of leisure travellers switch between devices to plan or book

https://www.thinkwithgoogle.com/research-studies/2014-travelers-road-to-decision.html http://www.tra.gov.au/

THE NSW TOURISM MARKET

Overnight visitation expenditure

Attracted

$22.2B

18.5M

contribution to NSW economy

overnight visitors in the year ending June 2014

Tourism accounts for

62.8M 1 in 23 visitor nights

jobs

Visiting Friends and Relatives (VFR) market accounts for approximately 35% of the NSW domestic market. http://www.tra.gov.au/

INLAND NSW REGIONAL FOOTPRINT INLAND TOURISM GENERATES: - 5 million overnight visitors - 18 million nights - $2 billion expenditure

INLAND NSW REPRESENTS -3  5 LGAs - 8 destination management groups -5  00,000 local residents -2  000 tourism businesses

http://www.tra.gov.au/

BAUER MEDIA – TRAVEL & CONTENT SPECIALISTS BAUER MEDIA: • Global multi-media business - 10% of all magazine sales worldwide (67 million in Australia) • Recognised multi-platform consumer brands - 4.5 million monthly unique browsers • Multi-media business supported by great content and digital expertise • Invested heavily in Travel & Tourism category • Dedicated Travel In content and marketing team

INSPIRATIONAL PHOTOGRAPHY & VIDEO

TOURISM INVENTORY (PRINT & DIGITAL)

TRAVEL & OFF ROAD CONTENT EXPERTS https://www.google.com/analytics/

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WHAT IS TRAVEL IN? Travel In is a game changing digital platform development by Inland NSW and Bauer Media to create an inspiring and personalised travel experience. TRAVEL IN BRAND PROMISE: • Travel In helps travellers identify places to visit and things to do in and around NSW. • With inspiring content, itinerary planning and booking capabilities, Travel In helps you plan and book your entire personalised trip. • No other website in Australia has the depth of information and knowledge about Inland NSW that Travel In has.

PLATFORM & KEY FEATURES THE TRAVEL IN PLATFORM HAS BEEN DEVELOPED TO INSPIRE CONSUMERS.

THINK GOURMET TRAVELLER CROSSED WITH BOOKING.COM… • Travel In has been designed to bring the best of the Bauer Media digital assets together. • Rich and inspiring content, the envy of our own editorial brands. • Personalised experiences and itineraries. • Sophisticated tracking capabilities to allow a deeper engagement with consumers. • Sophisticated booking technology to optimise consumer transactions, online and offline.

MARKETING & VFR Travel In will be supported by ~$1.0M in launch & campaign marketing. A major focus of the marketing program will be the local residents of Inland to drive visiting friends & relatives (VFR) travel.

CONTENT AMPLIFICATION STRATEGY

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CONNECTING TO THE REGIONS Travel In has extensive support from the 35 local government areas (LGAs) that make up Inland NSW. This support allows Travel In unrivalled access to the local tourism economy. REGIONAL PARTNERSHIPS The Travel In model has been built with strong support from the LGAs who are looking for a partner who can drive commercial outcomes for the local region(s). Travel In has in-principle agreement to: • Provide a digital connection for the local visitor info centres (VICs) • Create regional tourism mini-sites (potentially replacing existing websites) • Communicate via local government channels (eg websites, resident notices) • Provide access to Destination working groups

Local government area tourism sites plan to leverage Travel In.

THE TRAVEL IN ADVANTAGE

CONNECTING WITH OUR PRIMARY TARGET MARKETS The research conducted in the development of Travel In identified four key user groups for the platform, Wanderers/Grey Nomads, Families, Couples and Hosts. Each of these consumer groups will be targeted by Travel In through our content marketing strategy, focusing both on the destination and, importantly, the key themes that drive consumer interest and visitation to the Inland regions, namely; Nature, History & Heritage, Arts & Culture and Food & Wine.

GREY NOMADS

FAMILIES

COUPLES

HOSTS

Who are 55+ travellers otherwise known as Wanderers

Who have children aged 3-13 years old

Who are aged between 20-40

Who live within the inland NSW footprint

NATURE

HISTORY & HERITAGE

ARTS & CULTURE

FOOD & WINE

CONTENT IS KING ON TRAVEL IN Travel In will inspire consumers through its credible and high quality editorial content. Linked with our operator’s bookable content it will drive conversion for local businesses. The content on Travel In will focus on our rich destinations or one of our content pillars: •N  ature •H  istory & Heritage •A  rts & Culture •F  ood & Wine To get involved, we’d love you to share your content with Travel In. Showcase your property or product, provide some great photos, introduce some local characters or simply provide us an “insiders” view on what to do in and around Inland. We are looking to tell great stories on places, experiences and people!

INLAND NSW MEMBER PACKAGES

0

$

*

TRAVEL IN MONTHLY FEE

TRAVEL IN MEMBER BENEFITS •P  resentation within the Travel In platform •P  articipation in Travel In regional marketing campaigns ($750k in campaign activity committed to date) •P  ositioning within key itineraries on the Travel In site •G  reater engagement with Inland NSW, Local Government and the Visitor Information Centres •A  ll members will have access to a dashboard to view and manage all activity from Travel In, including bookings, enquiries and reviews. •O  nline bookings will incur a 5% commission fee •E  ach member listing will be provided a trackable unique phone number •T  he member package will have unlimited telephone and email contacts •T  he Inland NSW Member package will expire on 31 December 2016

TRAVEL IN PACKAGE INCLUDES: • Listing on Travel In • Online booking commission of 5% • T racked telephone & emails (unlimited enquiries) • No monthly fees *Please note, the above Travel In package does not include any other fees charged by your channel managers and/or reservation systems.

 qualify for these Inland NSW To Member benefits, you must: • Be a member of Inland NSW (refer to the Inland member prospectus) either directly or through an LGA or Association who is itself a member of Inland NSW’

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TRAVEL IN STANDARD MEMBER PACKAGES

$

TRAVEL IN MONTHLY FEE

TRAVEL IN PACKAGE INCLUDES: • Listing on Travel In • Online booking commission of 10% • Tracked telephone & emails (200 enquiries p.a.)

TRAVEL IN MEMBER BENEFITS (NON-INLAND MEMBERS) • Presentation within the Travel In platform • Indirect benefit of marketing campaigns ($750k in campaign activity committed to date) • Positioning within key itineraries on the Travel In site • All members will have access to a dashboard to view and manage all activity from Travel In, including bookings, enquiries and reviews. • Online bookings will incur a 10% commission fee • Each member listing will be provided a trackable unique phone number • Selected package will have an agreed number of telephone and email enquiries per annum

50 75

$

$

MONTHLY FEE

MONTHLY FEE

PACKAGE INCLUDES

PACKAGE INCLUDES

• Listing on Travel In • Online booking commission of 10% • Tracked telephone & emails (500 enquiries p.a.)

• Listing on Travel In • Online booking commission of 10% • Tracked telephone & emails (Unlimited enquiries)

*Please note, the above Travel In package does not include any other fees charged by your channel managers and/or reservation systems

TIMELINE & CONTACTS LAUNCH TIMELINES

• Further refinement of Travel In will continue and more content developed • Operators are able to sign up to Travel In now • Travel In will be officially launched on 24 July to the marketplace with a significant launch marketing campaign to promote it WANT YOUR BUSINESS FEATURED ON TRAVEL IN?

• Contact your local Local Government Area (LGA) or Visitor Information Centre (VIC) for more information OR • Carmen Moller, Inland NSW [email protected] 0403 107729 • Travel In Operator Support [email protected]

THANK YOU.