Nuremberg Metropolitan Region One Out of Eleven

© 2016 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region

Content 1. Who we are – The Nuremberg Metropolitan Region 2. What we do – Our Mission, Goals and Projects 3. How we cooperate – Politics and Economy in the Same Boat 4. Marketing – Enhancing our Region‘s Attractiveness 5. It‘s taking part that counts!

1. The Nuremberg Metropolitan Region Who we are…

NUREMBERG METROPOLITAN REGION

Nuremberg Metropolitan Region Area Inhabitants Labour force GDP Export ratio Access to

21,800 km² 3.5 million 1.9 million 118 billion € 47 % 27 million people

radius 200 km

© 2016 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region Theresienstraße 9, 90403 Nuremberg/Germany Fon 0049 911 231-10510 [email protected]

NUREMBERG METROPOLITAN REGION

One Out of Eleven

Hamburg NorthWest Bremen-Oldenburg

Berlin-Brandenburg

Hanover Brunswick Göttingen Wolfsburg

Central German

Rhine-Ruhr Metropole Ruhr Region Cologne Bonn

Frankfurt/Rhine-Main

Rhine-Neckar

Stuttgart

Munich

NUREMBERG METROPOLITAN REGION

Prospects for the Future: Fourth Place Prognos-Zukunftsatlas 2013

Nuremberg

major

very good

good

Prospects Source: Prognos AG, Zukunftsatlas 2013

minor

minor

high

Risks

very high

NUREMBERG METROPOLITAN REGION

2014 Economic Growth: First Place Brookings Institution: profits from competitive sectors of industry at home instead of increased transfer to the Far East

Nuremberg Munich Hanover Brunswick-Wolfsburg Karlsruhe

Bremen Leipzig-Halle Hamburg Stuttgart Berlin

Bielefeld-Detmold Frankfurt Cologne-Dusseldorf Saarbrücken

Germany 0,0 % Source: Brookings Institution, 2014

0,5 %

1,0 %

1,5 %

2,0 %

NUREMBERG METROPOLITAN REGION

The Metropolitan Region Within the “European Pentagon” The Metropolitan Region Within the “European Pentagon” Hamburg

Paris

München

Mailand GDP per capita (percent of the EU average 2009)

Bundesministerium für Verkehr, Bau und Stadtentwicklung/ Bundesamt für Bauwesen und Raumordnung (Hrsg.): Kartensammlung zur Europäischen Raumbeobachtung, Bonn 2007.

NUREMBERG METROPOLITAN REGION

Economic Power and Innovation 150 world market leaders Weltmarktführer: Unternehmen, die sich nach Simon (2007) durch folgende Eigenschaften auszeichnen: Marktanteilsführerschaft, Technologie- und Innovationsführerschaft, Umsatzführerschaft und „psychologische Weltmarktführerschaft“. In der Metropolregion Nürnberg sind nach einer Erhebung der WeissmanGruppe (2011) rund 150 Weltmarktführer ansässig – darunter viele Hidden Champions –, die hinsichtlich der Eigenschaften weltweit die führenden Plätze 1-3 und/oder in Europa Platz 1 einnehmen. Quellen: Simon H. (2007): Hidden Champions des 21. Jahrhunderts. Die Erfolgsstrategien unbekannter Weltmarktführer. Frankfurt a.M . WeissmanGruppe für Familienunternehmen (2011): Weltmarktführerplattform, www.weissman-wmf.de Leibniz-Institut für Länderkunde e.V. (2011): Karte der Weltmarktführer in Deutschland. http://aktuell.nationalatlas.de /Weltmarktfuehrer.11_112011.0.html

SMART

MAP

© 2016 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region Theresienstraße 9, 90403 Nuremberg/Germany Fon 0049 911 231-10510 [email protected]

NUREMBERG METROPOLITAN REGION

Urban-Rural Partnership A network with many strong nodes as key prerequisite for global visibility of its towns, cities and regions and for a sustainable quality of life.

2. Our Mission, Goals and Projects What we do…

MISSION – GOALS – PROJECTS

GOING BEYOND PAROCHIALISM

Rules for Cooperation  subsidiarity  voluntary commitment  equal terms  urban-rural partnership  openness and dynamism

 consensus  democratic core Council of the Metropolitan Region

 regional governance networking with businesses, science, culture and administration

MISSION – GOALS – PROJECTS

„We want to be the preferred home region for talented and dedicated people from all over the world. Together we establish a home for creative minds. “ Strength through polycentrism

Exemplary culture of welcome

Most familyfriendly metropolitan region

Top in future-oriented competence areas

Efficient infrastructure for people, goods and information

“We develop polycentricism and collaboration as a unique selling point.”

“We develop an exemplary culture of welcome”

“We are one of Europe‘s five most family-friendly metropolitan areas.”

“We strengthen the areas of competence of the WaBe model.”

“We develop the transport structure for people and goods and the infrastructure for sustainable exchange of information.”

Transport & Logistics Automotive Information & Communications Medicine & Health Energy & Environment New Materials Automation & Production Engineering

MISSION – GOALS – PROJECTS

Expansion of the VGN Verkehrsverbund Großraum Nürnberg

Metropolitan Region at trade fairs

Building an international brand

EntdeckerPass Messestand FREIZEIT 2015

Annual conference

Regionenbezogenes Generationenmanagement

Symposiums: Cultural and Creative Industries (Software & Games…)

Analysis of value chains in regional economic clusters

Aktion Seepferdchen

Website „Life & Work“

Artist of the Month

3. Politics and Economy in the Same Boat How we cooperate…

POLITICS AND ECONOMY IN THE SAME BOAT

Joint Decision-Making Governance of the Nuremberg Metropolitan Region

Association Nuremberg Metropolitan Region e.V.

STEERING COMMITTEE Political Board / 3 Members

MANAGING BOARD Political Chairman Business Chairman 1st deputy council chairman 2nd deputy council chairman 2 deputy business chairmen

COUNCIL OF THE NUREMBERG METROPOLITAN REGION

OFFICE OF THE NUREMBERG METROPOLITAN REGION

Business Board / 3 Members

BUSINESS ASSOCIATION FOR THE NUREMBERG METROPOLITAN REGION E.V.

per 3 deputy members from the steering committees of the forums

BUSINESS & INFRASTRUCTURE FORUM

SCIENCE FORUM

TRANSPORT & PLANNING FORUM

CULTURE FORUM

SPORTS FORUM

TOURISM FORUM

MARKETING FORUM

CLIMATE PROTECTION AND SUSTAINABLE DEVELOPMENT FORUM

POLITICS AND ECONOMY IN THE SAME BOAT

Managing Board of the Steering Committee – Parity and Consensus

Political Chairman Armin Kroder

Business Chairman Prof. Dr. Klaus L. Wübbenhorst

Political Chairman for the Nuremberg Metropolitan Region

Chairman of the Board of the association „Business for the Nuremberg Metropolitan Region e.V.“

District Administrator of the admin district of Nürnberger Land

Andreas Starke

Christi Degen

1st Deputy Council Chairman

Member of the Association‘s Board

Mayor of Bamberg

Managing Director of the Upper Franconian Chamber of Industry & Commerce Bayreuth

Franz Stahl

Heinz Brenner

2nd Deputy Council Chairman

Member of the Association‘s Board

Mayor of Tirschenreuth

Head of Regional Office, Siemens Erlangen/Nuremberg

POLITICS AND ECONOMY IN THE SAME BOAT

Regional Business Association

“Business for the Nuremberg Metropolitan Region e.V.”

General Meeting, 14 February 2014, Nuremberg

Foundation Event, 22 January 2013, Erlangen

REGIONAL BUSINESS ASSOCIATION

Business for the Nuremberg Metropolitan Region e.V. 143 Members 18 of them “Beacons”

Beacons: Companies with an annual subscription of EUR 10.100,- or more as at 19 July 2016

143 Members

Beacons (bold): Companies with an annual subscription of EUR 10.100,- or more

as at

A-Z Umzüge Strohmann GmbH / adidas Group / Adlatus GmbH / AFAG Messen und Ausstellungen GmbH / Agentur triebwerk GmbH / Amberger Congress Marketing / ars vivendi verlagsGmbH&Co.KG / ARVENA HOTELS / Augustinum Roth / Dr. Siegfried Balleis / BECK GmbH & Co.KG / Bank J. Safra Sarasin (D) AG / Baumüller Anlagen-Systemtechnik / Bayern LB / BFW Nürnberg / Bike & Promotion / BHF Bank Nürnberg /Birke Ralf / BMW AG Niederlassung Nürnberg / Brand Trust GmbH / BROCHIER Holding GmbH & Co. KG / BROSE Fahrzeugteile GmbH & Co.KG / BW Bildung und Wissen Verlag und Software GmbH / Commerzbank AG / Congress- & Tourismus- Zentrale Nürnberg / Christian und Matthias Huff / DATEV eG / Dauphin Human Design Group / Deutsche Bank AG / Drees & Sommer GmbH / Dr. Scholz & Weispfenning / EDITH KETTEL MARKET SERVICES / Erlanger Kongress und Marketing GmbH / EuWe Eugen Wexler GmbH & Co. KG / Evangelische Hochschule Nürnberg / Evang.-Luth. Diakoniewerk Neuendettelsau / Faber-Castell AG / Alexander Fackelmann / Fackelmann Stiftung / FAU Friedrich-Alexander-Universität / FraunhoferInstitut IIS / Flughafen Nürnberg GmbH / FOM Hochschule Nürnberg / Franconian International School (FIS) / Fürst Outsourcing GmbH / GfK SE / Hafen Nürnberg-Roth / Golfclub Lauterhofen e.V. / Graf zu Castell-Castell / Hans Müller HMP Medizintechnik GmbH / Hartmann-Thoma plan werk GmbH / hl-studios / GmbH – Agentur für Industriekommunikation / Hochschule Coburg / Hotel 3 Raben GmbH / HSBC Trinkaus & Burkhardt AG / IHKs und HWKs: HWK für Mittelfranken / HWK für Oberfranken / HWK für Unterfranken / HWK Niederbayern-Oberpfalz/ IHK für Oberfranken Bayreuth / IHK Nürnberg für Mittelfranken / IHK zu Coburg / IHK Kulturstiftung der mittel-fränkischen Wirtschaft / I. K. Hofmann GmbH / Immobilien-Regionalservice / inteko Telefonanlagen GmbH / Juwelier KUHNLE GmbH & Co. KG / Prof. Dr. Norbert W. Kaiser / Kanzlei FSR. Recht GbR / Prof. Dieter Kempf / KEWOG Kommunale Entwicklungs- und Wohnungsbaugesellschaft mbH / Kochinvest GmbH + Co. Project KG / KOBER Steinwiesen GmbH / Dr. Körner Immobilien KG / Kommunalunternehmen Bezirkskliniken Mittelfranken / Konzeptquartier GmbH / KPMG Bayerische Treuhandgesellschaft AG/ KSW Vermögensverwaltung AG / Kulmbacher Brauerei AG / Kulturidee GmbH / KundenProfi Bamberg Gesellschaft für Kundenmanagement mbH / Küspert & Küspert Immobilien OHG / Lasco Umformtechnik GmbH / Lebkuchen-Schmidt GmbH & Co. KG / Lehrieder Catering Party-Service GmbH & Co. KG / Leistritz International GmbH / LEONHARD KURZ Stiftung & Co. KG / LEONI AG / MAN Truck & Bus AG / / Martin Bauer GmbH & Co. KG / Mediengruppe Oberfranken GmbH & Co.KG / Michael Langer Praxisnetz Metropolregion Nürnberg Müller Medien GmbH & Co. KG / MUNKERT & PARTNER GbR / NERGIE AG / Neumarkter Lammsbräu Gebr. Ehrnsperger KG / NH Hotels Deutschland GmbH / NORIS-IB GmbH / NORIS Personal-dienste GmbH / Dr. med. Ulrich Nüchterlein / NÜRNBERGER Versicherungsgruppe / NürnbergMesse GmbH / Ober Scharrer Gruppe GmbH /Fürth OBI Baumarkt Franken GmbH&Co.KG/ Otto-Friedrich-Universität Bamberg / PEMA Vollkorn-Spezialitäten Heinrich Leupoldt KG / Pricewaterhouse Coopers AG / PUMA SE / Robert Bosch GmbH / Rödl & Partner / RÖDL GmbH / Rohrseitz Gert / Rudolf Wöhrl AG / Gerd Schmelzer / Schwanhäußer Finanz GmbH&Co.KG/ S IEMENS AG/ Simba Dickie GroupGmbH/ Sparkassen in Mittelfranken / SPEWE-Transport GmbH / Spielwarenmesse eG / Stadtreklame Nürnberg GmbH / Steinbach Management Consultants Dr. Becker GmbH / Susanne Bohn Leadership Competence / SWELL GmbH / TeamBank AG / TGE-Trägergesellschaft mbH / Thomas Sommer Private Vermögensberatung / TIAD – Deutsch-Türkischer Unternehmerverein / Trapp, Ulrike / T revisto GmbH / tsm total Sourcing management / Universität Bayreuth / uniVersa Krankenversicherung AG / Michael Veit / VGN Verkehrsverbund Großraum Nürnberg GmbH / Volksbanken und Raiffeisenbanken / Von Rundstedt & Partner GmbH / VIPA GmbH / Rudolf Wöhrl AG / WB Consult GmbH / Windsbacher Knabenchor / / Wöhrl--Alpha BeteiligungsGmbH / Wirtschaftsclub Nordoberpfalz / „WIR“ Wirtschaft-Innovation-Region zwischen Rennsteig und Main e. V / Wirtschaftsjunioren Nürnberg bei der IHK Nürnberg für Mittelfranken e.V. / WTS Steuerberatungsesellschaft mbH / Zahnarztpraxis Dr. Ludwig & Kollegen / Zapf Daigfuss Vertriebs-GmbH

Business for the Nuremberg Metropolitan Region e.V.

19 July 2016

REGIONAL BUSINESS ASSOCIATION

Business for the Nuremberg Metropolitan Region e.V. 7 Chambers

as at 19 July 2016

LETTER OF INTEREST

Strengthen the Nuremberg Metropolitan Region by Becoming a Partner! Become a partner of the Metropolitan Region and talk to us about your membership in the Regional Business Association! „Die Wirtschaft unterstützt durch den Förderverein „Wirtschaft für die Europäische Metropolregion Nürnberg e.V.“ die Ziele und Zwecke der Metropolregion Nürnberg. Durch die Bereitstellung finanzieller Mittel und die inhaltliche Mitgestaltung der Ziele, Themen und Projekte der Metropolregion ist die Wirtschaft vielfältig und kraftvoll eingebunden. Vor allem durch dieses breite Engagement kann die Wirtschaft eine nachhaltige Mitwirkung entfalten. Dies bedeutet, dass Unternehmen, Kammern und Verbände sowie Hochschulen und Forschungseinrichtungen eingeladen sind, die zur Verfügung stehenden Beteiligungsmöglichkeiten gemäß ihrer Möglichkeiten und speziellen Kompetenzen zu nutzen.“ Extract from the preamble of the Business Association “Business for the Nuremberg Metropolitan Region e.V.” Theresienstraße 9, D - 90403 Nürnberg Fon +49 (0) 911 231-10520 [email protected] www.metropolregion.nuernberg.de

I am interested in becoming a partner of the Nuremberg Metropolitan Region. Please send me membership forms for the Regional Business Association / a Partner Agreement and call me.

REGIONAL BUSINESS ASSOCIATION

Business for the Nuremberg Metropolitan Region e.V. Do join us. Become a member! Advertising with and for Nuremberg Metropolitan Region Make the brand visible by adding its logo to letters, websites etc.

Participating in 7 Expert Forums Business & Infrastructure, Science, Transport & Planning, Culture, Sport, Tourism, Marketing

Participating in Projects

REGIONAL BUSINESS ASSOCIATION

Return on Investment Competitiveness + Attractiveness for Expert Staff

= Medium to Long-Term Investment in the Region

INCREASE BUSINESS SUCCESS

Membership – What Are the Benefits?

Extend Infrastructure to Top Performance

3 good reasons And a series of successful projects with industry

Increase Business Success

„12-Point Programme“ of the region‘s Chambers of Industry and Commerce Expansion of the Verkehrsverbund Großraum Nürnberg (VGN)

Original Regional Model for Growth and Employment („Leitbild WaBe“) Medical Valley

Win and Retain Expert Staff Welcome platform „Life & Work“ incl. SmartMAP, Careers Portal etc. IHK FOSA (Foreign Skills Approval) Alliance for Professionals

INCREASE BUSINESS SUCCESS

Membership – What Are the Benefits?

Extend Infrastructure to Top Performance

3 good reasons And a series of successful projects with industry

Increase Business Success

„12-Point Programme“ of the region‘s Chambers of Industry and Commerce Expansion of the Verkehrsverbund Großraum Nürnberg (VGN)

Original Regional Model for Growth and Employment („Leitbild WaBe“) Medical Valley

Win and Retain Expert Staff Welcome platform „Life & Work“ incl. SmartMAP, Careers Portal etc. IHK FOSA (Foreign Skills Approval) Alliance for Professionals

EXTEND INFRASTRUCTURE TO TOP PERFORMANCE

Joint Lobby for “Gateway in Europe” The Metropolitan Region is located on two TET-N corridors* Scandinavian – Mediterranean Rhine – Danube *) Trans-European Transport Networks

Helsinki – Hamburg – Nuremberg – Brenner Pass – Rome – Valletta Frankfurt – Nuremberg – Prague – Zilina – UA Border – Passau – Vienna – Budapest – Bucharest

Source: European Commission http://ec.europa.eu/transport/themes/infrastructure/news/ten-t-corridors_en.htm Based on the outcome of the informal trilogue of 27th June 2013

EXTEND INFRASTRUCTURE TO TOP PERFORMANCE

Expansion of the “Verkehrsverbund Großraum Nürnberg” (VGN) One ticket for all modes of public transport www.vgn.de

Reference: VGN, Last updated 24.11.2015

INCREASE BUSINESS SUCCESS

Membership – What Are the Benefits?

Extend Infrastructure to Top Performance

3 good reasons And a series of successful projects with industry

Increase Business Success

„12-Point Programme“ of the region‘s Chambers of Industry and Commerce Expansion of the Verkehrsverbund Großraum Nürnberg (VGN)

Original Regional Model for Growth and Employment („Leitbild WaBe“) Medical Valley

Win and Retain Expert Staff Welcome platform „Life & Work“ incl. SmartMAP, Careers Portal etc. IHK FOSA (Foreign Skills Approval) Alliance for Professionals

INCREASE BUSINESS SUCCESS

Welcome to Medical Valley!

Key Sectors in the Nuremberg Metropolitan Region

TRANSPORT AND LOGISTICS

MEDICINE AND HEALTH  ENERGY AND ENVIRONMENT

Germany‘s leading-edge cluster for medical technology, health-care, pharma

INFORMATION AND COMMUNICATIONS

AUTOMATION UND PRODUCTION ENGINEERING NEW MATERIALS AUTOMOTIVE

DAY OF SCIENCE

Day of Science „Scientific Showcase“ of Nuremberg Metropolitan Region



Networking: science ↔ economy ↔ ↔ policy ↔ education



10th Day of Science (2016): University of Bayreuth



800 up to 1.000 Guests



More than one third participants of the economy

www.wissenschaftstag.metropolregion.nuernberg.de

INCREASE BUSINESS SUCCESS

Original Regional  27 regional initiatives, 1,500 partners inform about GMO-free and locally produced food  Highlights: Nuremberg Christmas Market (2 million), Consumenta (150.000 visitors)  Original Regional Database Over 1,100 direct marketers, merchants and producers: The largest Regional Database in Bavaria!”

www.original-regional.info

PROMOTE LEISURE AND RECREATION

Discover the Region and save money!

INCREASE BUSINESS SUCCESS

Membership – What Are the Benefits?

Extend Infrastructure to Top Performance

3 good reasons And a series of successful projects with industry

Increase Business Success

„12-Point Programme“ of the region‘s Chambers of Industry and Commerce Expansion of the Verkehrsverbund Großraum Nürnberg (VGN)

Original Regional Model for Growth and Employment („Leitbild WaBe“) Medical Valley

Win and Retain Expert Staff Welcome platform „Life & Work“ incl. SmartMAP, Careers Portal etc. IHK FOSA (Foreign Skills Approval) Alliance for Professionals

WIN AND RETAIN EXPERT STAFF

Retaining Expert Staff – a Culture of Welcome  Alliance for Professionals – Annual conference

 Welcome Platform ”Life & Work” – Development of an online welcome platform  WelcomePackage – Packages for professionals and companies  Zukunftscoaches – Strengthening the employment market  ImageClips – 7 short films about the Nuremberg Metropolitan Region

 Welcome Service Center

WIN AND RETAIN EXPERT STAFF

Strengthening the Regional Labour Market ZukunftCoaches in 16 districts, towns and cities

 273 networks (networking with 7,000 players: companies, municipalities, social institutions, chambers …)  250 projects and professional qualifications (over 26,000 participants)  350 events (reaching 90,000 people)

www.zukunftscoaches.de

WIN AND RETAIN EXPERT STAFF

Designing Education Together Transferagentur Bayern für Kommunales Bildungsmanagement, Regionalbüro Nord  Free support for education guidance, education reporting in districts and independent cities and towns in North Bavaria  Offering:     

demand analysis networking and exchange transfer of ideas & experience publications events

Foundation of the Agency Advisory Council

www.transferagentur-bayern.de

Finanziert vom Bundesministerium für Bildung und Forschung In Kooperation mit dem Deutschen Jugendinstitut München

Welcome to Nuremberg Metropolitan Region!

SMART

MAP

WelcomeCard and Welcome Package

Acess to the digital Welcome Platform “Life & Work” with SmartMAP Regional Highlights in culture and leisure, tips and hints for families, new residents and many more

4. Enhancing our Region’s Attractiveness Marketing…

MARKETING – ENHANCING OUR REGION’S ATTRACTIVENESS

What Distinguishes the Nuremberg Metropolitan Region?

DYNAMIC BALANCE

SUSTAINABLE ECONOMIC STRENGTH

HOME FOR CREATIVE MINDS SCOPE FOR TALENTED AND COMMITTED PEOPLE surprising – respectful – cooperative – metropolitan

CULTURE AND LEISURE IN AN URBAN-RURAL MIX

OPENNESS AND INTERNATIONAL APPROACH

MARKETING – ENHANCING OUR REGION‘S ATTRACTIVENESS

Over 120 Special Motorway Signs

MARKETING – ENHANCING OUR REGION‘S ATTRACTIVENESS

The Brand is Gaining Strength

MARKETING – ENHANCING OUR REGION‘S ATTRACTIVENESS

Brochure “A Home for Creative Minds” Comprising information about the Nuremberg Metropolitan Region and current projects.

www.metropolregionnuernberg.de/ dokumentation/publikationen

MARKETING – ENHANCING OUR REGION‘S ATTRACTIVENESS

7 Clips

ImageClips 7 short films of 45 seconds. Place them on your company website! www.youtube.com/diemetropolregion

Business Science Sports Culture Verkehr Traffic Life

MARKETING – ENHANCING OUR REGION‘S ATTRACTIVENESS

“Nuremberg Metropolitan Region” Use the brand in many contexts…  Websites  Job advertisements  Publications

 Welcome offers  Letters  Marketing / PR  Building/Construction site marketing

 Words of welcome  etc.

5. It’s taking part that counts! Summary

IT‘S TAKING PART THAT COUNTS!

The Nuremberg Metropolitan Region is not a playing field where few participate and many spectate, but rather a field with 3.5 million active participants and representatives. In the competition for skilled professionals, our association is focused on highlighting the region as an attractice place to raise a family and run a business, while constantly working to improve these aspects as well. Prof. Dr. Klaus L. Wübbenhorst Chairman of the Board Association „Economy for the Nuremberg Metropolitan Region e.V.“

Contact Nuremberg Metropolitan Region Office of the Nuremberg Metropolitan Region Theresienstraße 9 D - 90403 Nuremberg Tel +49 (0) 911 231-10510 Fax +49 (0) 911 231-7972 [email protected] www.metropolregion.nuernberg.de