HOLISTIC MARKETING FOR THE HAMBURG METROPOLITAN REGION

Working together FOR HAMBURG Die Hamburg The Hamburg Marketing Marketing GmbH GmbH HOLISTIC MARKETING FOR THE HAMBURG METROPOLITAN REGION On the fo...
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Working together FOR HAMBURG

Die Hamburg The Hamburg Marketing Marketing GmbH GmbH

HOLISTIC MARKETING FOR THE HAMBURG METROPOLITAN REGION On the following pages we would like to introduce you to the Hamburg Marketing GmbH and its subsidiaries. The Hamburg Marketing GmbH is a responsible partner, initiator and driving force for marketing the Hamburg Metropolitan Region.

The Hamburg Marketing GmbH

Image Marketing Cooperation agreements with e.g.: Hamburg Messe & Congress, Hamburg Airport, hamburg.de, Port of Hamburg Marketing, authorities, Metropolitan Region, projects

Tourism marketing

Conference, congress and event marketing

Business location marketing

Collaborations

Through our work we are adding value and improving the quality of life in the Hamburg Metropolitan Region.

WE PROMOTE THE STRENGTHS OF THE HAMBURG METROPOLITAN REGION Our vision for the Hamburg Metropolitan Region in 2030 The Hamburg Metropolitan Region is one of Europe’s most attractive metropolitan regions, with strong economic momentum and a high quality of life. SCHLESWIGHOLSTEIN

BALTIC SEA

NORTH SEA

Nordwestmecklenburg MECKLENBURGWESTERN POMERANIA

Heidekreis LOWER SAXONY

Our key marketing objectives for 2018

Fields of action

Hamburg ...

▶ We increase Hamburg’s international visibility.

▶ is a cosmopolitan region and a place of cultural diversity.

▶ We develop Hamburg as an economic region.

▶ offers career opportunities and ways of developing talent across all sectors. ▶ is perceived as one of the leading economic regions in Europe. ▶ is a hub of innovation, with top-class research institutions, universities and businesses. ▶ combines quality of life, economic prosperity and contemporary urban living. ▶ is a dynamic tourist destination with maritime flair and numerous recreational options.

▶ We advance Hamburg as a conference and congress location. ▶ We promote identity building among residents and businesses. ▶ We link communication measures.

Marketing GmbH

hamburg marketing gmbh Image Marketing We market the Hamburg Metropolitan Region in Germany and abroad and raise the region’s profile. We promote Hamburg’s strengths by involving all relevant stakeholders. Through our work we are broadening the region’s appeal for individuals and businesses and help people to identify with it more closely.

AREAS OF EXPERTISE

THE SHAREHOLDERS



Cross-sectoral Hamburg marketing



Strategic marketing



Strategic brand management



Cooperation projects



PR / media relations

Free and Hanseatic City of Hamburg (77,5 %)

Ha



Online communication/Social Media

Hamburg Chamber of Commerce (15 %)

Ha

15 administrative districts of the Hamburg Metropolitan Region (7,5 %)

Ha

Management board: Dietrich von Albedyll (Chair), Thorsten Kausch

Hamburg Marketing GmbH Habichtstrasse 41, D-22305 Hamburg Phone: +49 40-41 11 10 610 www.marketing.hamburg.de

Hamburg Tourismus Gmbh THE EXPERTS FOR TRAVEL TO HAMBURG We market Hamburg as a travel destination in Germany and abroad. We are a trusted partner for Hamburg’s tourism industry. We use our expertise to offer prospective travellers a comprehensive choice of options for Hamburg.

AREAS OF EXPERTISE •

Tourism destination marketing



Tourism sales marketing



Cruise tourism



C  ooperation with national and international marketing initiatives Hamburg Marketing GmbH (51 %)

(77,5 %)

5 %)

mburg

THE SHAREHOLDERS



Monitoring consulting Hamburgand Chamber of Trade (34 %)



Business tourism (excluding MICE) Hamburg Chamber of Commerce (15 %)

Hamburg Marketing GmbH (51 %) Tourismusverband Hamburg e.V. (29 %) Hamburg Chamber of Commerce (10 %) DEHOGA Hamburg e.V. (10 %)

Managing director: Dietrich von Albedyll

Hamburg Tourismus GmbH Steinstrasse 7, D-20095 Hamburg Phone: +49 40-300 51 300 www.hamburg-tourism.de

HAMBURG CONVENTION BUREAU GMBH The experts for Events We are the specialists for the meetings industry and for marketing Hamburg through public events. Our aim is to increase the number of national and international business travelers and to strengthen Hamburg’s image worldwide. We serve as a first-stop office for all meeting planners of business events who are considering the Hamburg Metropolitan Region as a destination.

AREAS OF EXPERTISE

THE SHAREHOLDERS



Business travel



C  ongresses, conferences and incentive travel



E  vent marketing



L  ink to the industry and networks in Hamburg and the metropolitan area

Managing director: Thorsten Kausch

Hamburg Convention Bureau GmbH Steinstrasse 7, D-20095 Hamburg Phone: +49 40-300 51 610 www.hamburg-convention.com

HWF HAMBURG BUSINESS DEVELOPMENT CORPORATION THE KEY BUSINESS PARTNER We are the first port of call for any company looking to expand, restructure or relocate in the greater Hamburg region. We promote Hamburg internationally as a business location and attract investment and new businesses from across the globe.

AREAS OF EXPERTISE

THE SHAREHOLDERS



N  ational and international business acquisition



H  elp and support for existing businesses



C  ommercial real estate



G  uidance for SMEs



S  ecuring highly skilled personnel

Free and Hanseatic City of Hamburg (77,5 %)

Hamburg Marketing GmbH (51 %)

Ham

Hamburg Chamber of Commerce (15 %)

Hamburg Chamber of Trade (34 %)

Tour

15 administrative districts of the Hamburg Metropolitan Region (7,5 %)

Hamburg Chamber of Commerce (15 %)

Ham

Managing director: Dietrich von Albedyll (provisional)

HWF Hamburgische Gesellschaft für Wirtschaftsförderung mbH Habichtstrasse 41, D-22305 Hamburg Phone: +49 40-227 01 90 www.hwf-hamburg.de

DEH

Hamburg Marketing GmbH Habichtstrasse 41, D-22305 Hamburg Phone: + 49 (0) 40-41 11 10 610 E-mail: [email protected] www.marketing.hamburg.de

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