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his publication is protected under copyright and all other applicable international, and local laws, and all rights are reserved, including resale rights: you are not allowed to alter or sell this publication to anyone else.

Please note that much of this publication is based on personal experience and anecdotal evidence. Although the publisher has made every reasonable attempt to achieve complete accuracy of the content in this publication they assume no responsibility for errors or omissions. Also, you should use this information as you see fit, and at your own risk. Your particular situation may not be exactly suited to the examples illustrated here; in fact, it might be that they won't be the same, and you should adjust your use of the information and recommendations accordingly. Any trademarks, service marks, product names or named features are assumed to be the property of their respective owners, and are used only for reference. There is no implied endorsement if we use one of these terms. Finally, use your head. Nothing in this publication is intended to replace common sense, legal, or other professional advice, and is meant to inform and enlighten the reader. Copyright: © Kelvin White. All rights reserved worldwide. Cover Graphic Designed by www.Get10000Leads.com

   

                 

 

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AdiMarketingInstitute.com Would Love YOU to Join Satisfied Clients Like These…

I contacted Kelvin White in May 2012, my driving school was struggling and we had tried everything.... even GROUPON! Overnight Kelvin showed me how to cut my advertising costs and increase my business share! I went from desperately hunting for work to having a driving ambition to be the largest and most successful driving school in the area. Within 12 months I had grown from four instructors to nine all of which are very busy! Kelvins system works, it is as simple as that! I just hope my competitors don’t find out! DONNA SUMNER - BLACKPOOL DRIVING SCHOOl.

“Utilising the Facebook techniques has definitely brought the quickest response with a 400% increase in online bookings. Having a proven system in place for Google Pay Per Click has been the most cost effective with instant results. Kelvin’s methods are by far the simplest to implement and most effective that I have ever used. We have been able to grow the school from just three instructors to the current eight with two more in the training system. Online marketing Is now a massive part of my business's future and Keeping up to date with the currents trends is paramount for continued success”. Simon Mottram ADI - Fast-Track Driving School Haverfordwest          

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“ Using your Facebook techniques has proved to be the quickest win for me so far and I generated in excess of 20 inquiries from the first 100 likes.   I had previously ‘dabbled’ with Facebook but having a clear business strategy has turned posts in to inquiries. rum my own franchise”.

Now I realise what’s possible. I would like to start and

Martin Bryant ADI - Driving-Lessons-Wirral.com - Wirral      

“An idea not coupled with action will never get any bigger than the brain cell it occupied”. ~Arnold Glasow  

“I have been using your methods since May when I qualified and already have nearly 400 followers and have already started my own franchise so I can definitely say it works. In 3 months I have gone from zero pupils to over 40 hrs. a week and supplying work for one other Instructor”. Adrian Daniels ADI - Danny’s School of Motoring - Carlisle.

 

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“I have now finally taken on my 1st 'franchisee' Sarah, to cover the Spalding area, after a few unsuccessful candidates that came on the scene! Can't wait to see a 2nd car driving around with my name on it! Without your help in my advertising strategies for another ADI I would have possibly lost my pupils to other driving schools. I am now looking forward to taking on a 2nd ADI some time in the very near future! Tina Townsend ADI - Tina’s Driving Tuition. - Boston.

“Nothing diminishes anxiety faster than action”. ~Walter Anderson.

“Once that I understood the difference between social and business activities on Facebook and having a real strategy I started to attract new customers each month.   I have to say that your techniques exceed all others – FACT. The new way of marketing has opened my eyes as to what is possible and I now fully intend to be the number one driving school for choice and value in my area”.  

Nigel Curry ADI - P4 PASS Driving School - Londonderry  

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“Getting my Facebook page to rank on Google was one of the quickest techniques to work. I also followed the procedure for optimising my website to make this was also ranking well on Google. The good advice provided by yourselves works where the so called experts charge for rubbish advice. If as a driving instructor I don`t get involved with this strategy I will be left behind, its not that I wish to grow larger just be more successful at what I do”. Alex Durrant ADI - Driving Force School of Motoring - Kings Lynn      

Never act until you have clearly answered the question: "What happens if I do nothing?" ~Robert Brault.        

“Only recently found Kelvin’s offering so just getting started.   Begun with Facebook as its free, otherwise PPC and after just 2 days showings good signs. I do fine the procedures easy to understand as Kelvin uses plain English and not the usual ‘expert’ speak. I honestly believe that 95 – 98% of all customers will come from online marketing in the future and with this help it can only improve my new customer attraction”. Andrew Smith ADI - Drive Sussex - Shoreham-by-Sea

 

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“Using Facebook for promotion with the appropriate wording as guided by you Kelvin which gave each post greater credibility and brought in 11 new pupils in just one week! I have tried all sorts of advertising activities prior to this and none of them worked nor did they produce ANY worthwhile business, but now I can the real potential with online marketing. I want now to develop a franchise as I cant cope any more with the business I am attracting as an independent. Previously I was satisfied to be a busy Independent, now I am not and want to develop my own franchise”. Andrew Widgery ADI - A Star Driving School - Haslemere  

“The surest way to escape anxiety and defeat despair is action. Do, don't dwell”. ~Michael Josephson

“The quickest technique to work was Google PPC and using customer reviews has been the most effective. Understanding how to use Google re-targeting has had a major influence on new customer inquiries. Your techniques are much more simple, easy to follow and become effective more quickly than anything that I have used before. I see having an online presence as hugely important especially targeting younger clients and I am now thinking of expanding, anything is possible”. Colm Branigan ADI - Branigans Driving School - Ireland  

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“Well what can I say? We have been able to grow the school from having just 20 hours in the diary to taking on five franchisees in just five months. Following your techniques regarding the website copy and understanding how easy it is to get ranked on page one of Google has made a real difference. We started to get results within days of implementing the new procedures and haven’t looked back. I have to admit, I still think about making the decision to invest in the Blueprints and wondering if I would be wasting my money. The money back guarantee took the risk away and I am so glad I went for it. I am now in a position where I enjoy a regular residual income from my franchisees and the only way is up”. Chris Andrews ADI - Lets Learn 2 Drive - Ipswich.

“The secret of getting ahead is getting started”. ~Mark Twain

 

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“My quickest result using your Facebook procedures was booking 6 new pupils in one night. I’ve tried other marketing advice but now I get more visitors to my website at a fraction of the cost.

spent....... Winner.

Online marketing is the only way to go in my opinion, more people see it, less time is

I have been so encouraged by the results that I am now setting up a fleet company as we speak, using similar strategies”. Christopher Woodward ADI - Knowledge Driving School - Bingley  

“Never mind searching for who you are. Search for the person you aspire to be”. ~Robert Braul

“Having a strategic plan for Facebook has certainly increased new inquiries. I see online marketing accounting for at least 75% of our activities in the near future. Now I have seen what is possible I am looking to grow the driving school and have gone from one car (me) to just starting my 3rd franchised instructor”.

Dave Williams ADI - Williams school of motoring - Torquay  

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“One of the biggest changes that I made was making the website "Bells & Whistles" rather than "Sucks".   I was sort of doing O.K. with Google adwords but your suggestions and methods made the campaign much more cost effective.

and ranking.

Understanding how to use ‘landing’ pages on my website and linking with Google has made a massive difference to bookings

I would say that your methods and ideas are 1000% better and more effective than anything I’ve tried before. I now have renewed optimism for growing the school and despite intense competition here in SE London I aim to have several franchisees by next year”. Graham Savage ADI - Driving Skills - Westerham      

The man who views the world at fifty the same as he did at twenty has wasted thirty years of his life. ~Muhammad Ali

“Using Facebook with a strategic plan instead of just dabbling has been my most effective process to date. I like the easy to understand format of the training and the fact that its in step by step stages. I only wish to sustain my level of work at the moment but having the option to increase is important’. Graham Woodcock ADI - 1st Gear School of Motoring – Torquay

 

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“Back in April my diary was down to 14 hours per week and I realised I would not stay in business for 3 months let alone 3 years. Enter Kelvin and Dan. Kelvin is a quality sales guy with a product that sounds too good to be true, which almost put me off. But I took a leap in faith and bought the Blueprint. Now I am struggling to get half a day per week off work. I am overwhelmed with work and actually turning some away (which I hate to do). I need to know how to recruit more ADIs to take some of the load off. My new 3 year plan is to have around 10 ADIs teaching the pupils with me doing more Fleet work and PDI training”. Haydn Wright ADI - Wright Driving - Yeovil

A successful person is one who can lay a firm foundation with the bricks that others throw at him or her. ~David Brinkley

 

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"Just wanted to say Thanks for all your help over the last few months.   My Google campaigns are now working well, and I am taking on more and more new pupils. I have had 12 new pupils in the last 2 weeks, which is fantastic all taking the "Try us and see" deal increasing my hours from about 15 a week to 3540 hours. My aim is to now grow the school and take on another instructor”. Ian Cox ADI - Road Ease Driving School. - Coventry.

Whether you think you can or think you can't - you are right. ~Henry Ford

“Applying the strategic system for maximum exposure on Facebook has led to as steady increase in customer bookings. What I love about Kelvin’s procedures is the way he explains them in real ‘English’ and not techno speak. I very much see the future is having an online presence and I can see real potential with these strategies to grow my school much more than I thought possible”. Ian Palmer ADI - A-Grade Driver Training - Bury St Edmunds  

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“Adding customer reviews to my website has definitely been the most cost effective technique so far. Changing my website copy and learning how to optimise to gain a higher position on Google has been a big help. Learning and making use of the new marketing techniques has definitely been more effective than the old traditional school directories and magazines etc.”. Jeremy Pollard ADI - Driving Success - Brentwood

 

If you hear a voice within you say "you cannot paint," then by all means paint, and that voice will be silenced. ~Vincent Van Gogh

“Learning how to set up a cost effective Google PPC campaign has provided the quickest results and understanding how customer reviews ‘ sell’ lessons has made a real difference. Most other techniques that I have looked at are only geared up for word of mouth pass rates and not a complete marketing system. I see having an online strategy will be far more effective than just relying on grades and pass rates and now see a real opportunity to grow my school”. Jim McDonald ADI - Caley school of motoring - Kilwinning  

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“Sorting out the copy on my website to ‘sell’ lessons instead of just giving information has seen telephone enquiries increase considerably. Learning how to set up a Google PPC campaign properly and avoid the mistakes that waste money has been my most cost effective procedure. To be honest all other marketing advice has been very hit or miss (more miss!) so to have effective techniques proved to work has been invaluable, especially as an online presence is so important now”. Kevin Sellwood ADI - Exeter Driver Training - Honiton

Action will remove the doubts that theory cannot solve. ~Tehyi Hsieh

“Understanding how simple keywords on Facebook work and having a tried and tested system has led to a flood of work. I went from trying to fill my own diary to having a waiting list and having to taking on two other instructors. I paid a lot at one point for page one Google ranking with no increase in enquiries. I have now learnt how to do my own marketing on line with great results. Online exposure is now essential as no one looks in phone books or newspapers anymore. My ambition has now changed as I now get payments from my other instructors which means that I can eventually reduce the hours I teach and have more family time”. Louise Bowes ADI - Louise Driver Training - Peterborough    

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“I forget how I started following your ideas but I signed up for the webinar that was offered initially. I was pleased that I did. What was being offered open up a new way of promoting our driving school.   We have grown from just a few pupils at the end of November last year, to the situation where we are getting two or three enquiries a week, in fact just recently we had three enquiries in one day that turned into confirmed bookings. We have gone from my wife just working 16 hours and me four or six hours a week to as many as 40 + hours each a week in recent weeks so much so that we are considering expanding. I believe our most successful technique has been our website based on Kelvin’s website and using the techniques explained to help get it ranked high on Google. Our Facebook presence is good as well. Using the techniques you have put forward we are on the first page of Google for the top search terms for both our website and our blog. We have had similar success for all the local areas that we cover and this is due in no small part to all the guidance I have obtained from Kelvin and Dan. We are only a two-man band at the moment but are looking to grow over the next year. Our longer-term objective is to continue to grow to the point where initially my wife can take less of an active role and in the longer term get to the point where I too can relax a little more”. Mick Thompson ADI - (M&G School of Motoring) - Caterham.

When it seems that something can't be done, start it, and see if the rest of it can be done. ~Robert Brault

 

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“My quickest result was by setting up a Facebook business page with five new pupils in first week. Following your techniques has enabled me to double my inquiries and conversion rate from telephone inquiries is now 100%. I find your techniques really simple to follow and easy to understand. I see online marketing as the main thrust of my concentration when working on the business and I have set myself a goal of taking on a franchisee within 6 months”. Mark Delaney ADI - Remarkable driving school – Bangor - Northern Ireland  

We cannot do everything at once, but we can do something at once. ~Calvin Coolidge

“Learning how to have the correct copy on my website instead of the same old stuff everyone else uses has led to an increase in inquiries and bookings. Your methods do work and I will need to study further to make the most of them”

Mark Litchfield ADI - Milton Keynes School of Motoring - Bletchley    

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“The quickest result for me was Google pay per click once I learnt how to use it properly.   The most cost effective technique was revamping my website to make the copy more appealing to the target audience and using customer reviews. I am really new to online marketing but I can see how it will play a massive part in the future of attracting new customers. At 55 I an not interested in building a multi car franchise, I just want to ensure I have enough work coming in not to worry about the future” Mark Tuttle ADI - MTDT.CO.UK - Norwich  

Men expect too much, do too little. ~Allen Tate

“Using Customer reviews and Google pay per click procedure has led to the most new customers. Using Facebook as a business and not just posting a few pictures has made a massive difference to inquiries. Compared to other marketing advice you guys are the best and I now realise how important online marketing will be and I now have more ambition to grow. Naeem Malik ADI - 1st Steer Driving School - Cardiff

 

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"A year and a half ago I was scratching my head wondering why I wasn’t getting enough work and it seemed other instructors were doing ok, I was also working part-time as an Executive Chauffeur, earning an embarrassing £7 an hour, kidding myself that I was enjoying the change, often sleeping for 10 minutes before a lesson because I was so tired!!   Firstly I am a driving instructor, giving hopefully constructive, informative and interesting lessons, very aware that ‘recommends’ are the cheapest way of getting new pupils. Secondly, I have become a businessman. I have had too much work for one man for at least six months, and now finally, I have managed to take on/snare/employ, call it what you will, my first franchisee. I am taking possession of a new car and having it sign written properly, I’m also having a real holiday soon, first for 5 years. I have a long way to go, but the groundwork is done and things are looking very very good, exciting times ahead. Watch this space!!! Your Number One Fan, Nigel Cloutman ADI - Number One Driving School - Truro    

Success will never be a big step in the future, success is a small step taken just now. ~Jonatan Mårtensson

 

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“Sorting out my website to get a higher ranking on Google was the first thing I put in to place .I now understand how simple and effective SEO can be. Having a strategic system for Facebook instead of just dabbling has made the response far better.

back to help.

Your techniques and procedures are fantastic, I have been with 3 different web companies and they just took the money and would not help. You have even given your own time late at night to call me

All of our marketing activities are now online and learning the new way of attracting customers has raised our ambitions for the growth of the school”. Paul Connelly ADI - PJC driver training - Luton    

The trick to getting things done is to list things to do in doable order. ~Robert Brault,

“Understanding how to set up an effective Google PPC Campaign and avoid the costly mistakes almost everyone makes has led to an increase in customers at a very cost effective rate.   During the first month we took about 10 new pupils. I find that using your marketing methods gets much quicker results than anything I’ve tried before. The new way of getting customers is definitely online and we expect 90% of our customers will come from these activities. We have just taken on a new instructor to help with demand”. Phil Jones ADI - GoLearn2Drive - Colwyn Bay    

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“Following the procedure with the daily blog and linking to Facebook elevated our ranking to Google page one and we now have the top two positions for driving lessons Bridgend. We initially advertised on Facebook, which cost us over £100, but we now get more requests for free by using Facebook more effectively. I've been an instructor for eight years with another franchise. I relocated to Wales last year and started FiveDrive from scratch. The first few months were very difficult with only 1-2 pupils. After introducing your marketing techniques, I'm now working in excess of 40 hours a week, I have a four week waiting list and I am looking to recruit two more instructors! Your techniques are very simple to introduce and they simply just work!! It is very clear that more of our business is coming through online channels as well as personal recommendations. I always wanted to grow FiveDrive to be a big driving school and not just me as an independent instructor. Your marketing techniques have shown me a fantastic way to grow the business at a much quicker rate’. Paul Curryer ADI – FiveDrive - Bridgend

The shortest answer is doing. ~Lord Herbert

 

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“Using Facebook more effectively, using Kelvins ideas got me onto the front page results on Google and doubled the amount of business in only a couple of days. My previous advertising was a little out-dated i.e. using cards through doors, or posters in colleges. Online is definitely where it is all happening, so I no longer waste money on print ads and will be implementing a Google Adwords Campaign”. Richard King ADI. – Kingswaydriving - Great Cambourne

Small deeds done are better than great deeds planned. ~Peter Marshall

“Following your procedures for maximising recommendations from current pupils is working, in fact a new pupil the following day after implementing. So far, I’ve only tried just a few of your techniques but they are so much more effective than those I’ve tried before. I see online marketing as the future for gaining new customers and with my ever increasing knowledge I now have bigger plans going forward”. Stuart Falconer ADI - Drive Smart Motoring – Aberdeen

 

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“Now I have a real business strategy for Facebook and not just posting a few pictures I am getting really good responses.   I do find your marketing ideas and procedures very forward thinking and very specific when it comes to implementation. Online marketing is going to be so important in the future and now I am beginning to understand, growing the school is a real possibility”. William John Golder ADI - Fastpass School Of Motoring - Whitley Bay

There are so many things that we wish we had done yesterday, so few that we feel like doing today. ~Mignon McLaughlin

 

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