10th

North American Steel Conference 2016 3-5 October 2016

Fairmont Chicago Millennium Park, Chicago, USA

An era of profitability

3

3 great reasons to attend:

Key themes:

• Benefit from critical information on the inputs and markets that affect margins in the supply chain • Gain access to steel sheet, long products, raw material market and price outlooks during the conference • Network with leading executives from across the industry

• What is the outlook for scrap prices and mill spreads in the US? Can current prices be maintained? • In what time-frame will improved profitability lead to the currently idled mills being reopened? • What is the outlook for current and future trade defense developments? • What are the main challenges and opportunities for the US steel supply chain in catering to multi-metal and global demand needs of car makers? • Chinese capacity closures – can China cut 150mt of excess iron and steel capacity by 2020 as stated? • What is the outlook for mergers and acquisitions amongst mills, service centers and scrap companies in the US? • Analyzing the outlook for steel intensive manufacture in Mexico – what are the challenges and opportunities for the US steel supply chain? • Shale 2.0: The natural gas export boom to Mexico is in full force – what does this means to US steel producers and fabricators? • What is the prospect for further DRI capacity in the US and who will build it?

A ‘not miss’ event for any steel buyer to ensure a complete view on the inputs and markets that impact on our costs & availability to win the max benefit in our steel sourcing strategies. Darren Occleston, Vice President - Supply Chain Management, Vicwest This forum provides an optimal venue to get all of the market stakeholders together to share their experiences and expectations. Nick Warrick, Ford Motor Company Sponsor:

Lead Association Partner:

Supporting Partners:

Book online now at: www.nasteelconference.com

North American Steel Conference 2016, 3-5 October 2016 Fairmont Chicago Millennium Park, Chicago, USA

CRU’s North American Steel Conference provides clear direction on the outlook for the steel market and has been a valued source of insight for steel buyers and steel industry executives for over a decade. The event provides a robust framework for decision-making by delivering pertinent information on cost drivers, economics, international developments and finished steel markets with a focus on the outlook for steel sheet. Steel markets around the world have been significantly weakened by Chinese steel exports, but ongoing trade defense cases and lower input costs for US mills are delivering a much needed boost in profitability in the short term. Maintaining that profitability in a highly competitive market, while providing a competitive offering for steel intensive manufacturers in the US, is the longer-term challenge. Topics include: • What is the outlook for scrap prices? • How significant will Turkish steel imports be? • Just how will new capacity affect the market, and will currently idled capacity be brought back online? • Will duties drive imports of steel intensive goods higher? • What impact will anti-dumping and countervailing duties in steel have on the competitiveness of US manufacturing? The conference draws together leading analysts and steel industry executives to share their views on the key issues shaping the markets. From presentations, to panel discussions to fire-side chats, the event uses a variety of formats to deliver information and provides delegates with insights and networking opportunities that create real value. For up-to-date forecasts that stand up to scrutiny, and the opportunity to network with leading steel buyers, book your place today.

WHO ATTENDS? Company Activity Consumer

31

Steel Mill

%

21%

Other

9%

8

%

17

%

Service Center

Supplier

Financial Analysis

6%

Raw Materials

4%

4%

Broker Exchange

Job Function Purchasing Sales Corporate Strategy Analysis

9%

13%

35

%

Business Development

3

%

1%

32

%

7%

Miscellaneous Legal

Book online now at: www.nasteelconference.com

North American Steel Conference 2016, 3-5 October 2016 Fairmont Chicago Millennium Park, Chicago, USA

Monday 3rd October 1:00pm 2:00pm -4:00pm

R  EGISTRATION OPENS P  RICES WORKSHOP: A CLOSER LOOK AT STEEL PRICE

• CRU’s analysis of the impact of steel-making costs on flat-rolled prices • CRU methodologies, price assessments and analysis • Long product and scrap pricing dynamics • CRU’s US midwest sheet prices – how does the market use them, what does the market think about them? Chris Houlden, Research Manager, Semi-Finished & Finished Steel, CRU Josh Spoores, Principal Consultant, Steel, CRU Elizabeth Johnson, Senior Consultant, Steel, CRU

6:00pm

W  ELCOME RECEPTION

11:25am PANEL

DISCUSSION: MARKET OUTLOOK

Facilitator: Chris Asgill, Senior Consultant, Steel, CRU • To what extent is the US market at risk from new sources of supply replacing Chinese and Russian imports? Which countries have the arbitrage, capacity and shipping capacity to have an impact? • Is world finished-steel demand at, or near, the bottom? • Will we see further capacity cut-backs in Europe and North East Asia? • Recent gains in Chinese steel production are beginning to depress global prices – what are the key expectations in the sheet, plate and long product markets? • Forecasting the price outlook in flat, plate and sheet products Josh Spoores, Principal Consultant, Steel, CRU Philip Gibbs, Vice President, Equity Research Analyst, KeyBanc Capital Markets Inc. Further speakers to be announced

12:25pm C  HARTING

CHINA’S EVOLVING RELATIONSHIP WITH THE US AND EUROPE

Tuesday 4th October 8:00am

R  EGISTRATION OPENS

8.55am

C  HAIRMAN’S OPENING REMARKS

Chris Houlden, Research Manager, Semi-Finished & Finished Steel, CRU 9:00am

KEYNOTE

SESSION: A NEW ERA OF PROFITABILITY

Facilitator: Chris Houlden, Research Manager, Semi-Finished & Finished Steel, CRU • To what extent are we entering a new era of profitability in the US steel market? • To what extent will structural change drive increased profitability in the industry? • How can change best be effected? What role will government, academia and international partnerships play in success? • Are trade barriers harmful in the long-term for the US industry? • What will the supply-side response be in light of current trade cases? • What strategies are steel mills employing to maintain and increase demand in key demand verticals? • Examining Turkish steel-maker strategies and the role they will play in the US import market Joseph Alvarado, Chairman of the Board, President and CEO, Commercial Metals CMC Eddie Lehner, President & CEO, Ryerson Christopher A. Graham, Vice President, Steel Dynamics Inc and President, New Millennium Building Systems Further speakers to be announced

Facilitator: Chris Houlden, Research Manager, Semi-Finished & Finished Steel, CRU • Chinese market-economy status in Europe – what is the debate, what are the options, what is the impact? • What impact do trade defense measures in steel have on the wider manufacturing economy? • What does the future hold for China’s trade relationship with the US and Europe? Alan H. Price, Partner, Wiley Rein 12:50pm L  UNCH Sponsored by

2:00pm

Facilitator: Elizabeth Johnson, Senior Consultant, Steel, CRU

2:10pm

BREAK

11:00am M  ACRO-ECONOMIC

OUTLOOK: UNCERTAINTY CONSTRAINS THE UPSIDE

Facilitator: Chris Asgill, Senior Consultant, Steel, CRU • Global manufacturing – will moderate growth be good enough? • US economic growth – where is the momentum? • Transition in China – orderly or disorderly? Lisa Morrison, Principal Economist, CRU

 ESIDENTIAL AND NON-RESIDENTIAL R CONSTRUCTION

Facilitator: Elizabeth Johnson, Senior Consultant, Steel, CRU • 2016 is over! What will 2017 and 2018 bring? • Re-urbanization – the impact on steel consumption • Meeting the challenge of competing materials John Cross, Vice President, Market Development and Finance, American Institute of Steel Construction

2:35pm 10:30am R  EFRESHMENT

STEEL DEMAND UPDATE

PANEL DISCUSSION: AUTOMOTIVE –  CHALLENGES AND OPPORTUNITIES IN THE STEEL SUPPLY CHAIN

Facilitator: Dr PK Rastogi, Principal Engineer, AK Steel Corporation • Global platforms, alternative power trains, and security of supply increase requirements on steel mills and service centers • What are the main challenges and opportunities on the US steel supply chain in catering to multi-metal and global demand needs of car makers? • What is the outlook for new car sales? Will 2016 be the high water mark year? Carlos Barajas, Vice President, Global Sourcing and Functional Excellence, Vehicle Group, Eaton Further speakers to be announced

Book online now at: www.nasteelconference.com

North American Steel Conference 2016, 3-5 October 2016 Fairmont Chicago Millennium Park, Chicago, USA

3:30pm R  EFRESHMENT

BREAK

4:00pm CRU 

BRIEFING: STEEL-MAKING COSTS

• Where does the US sit on the global cost curve? • Imports, new capacity and idled capacity - how sustainable is increased capacity utilization? • Raw materials, exchange rates and potential importers – what will drive US costs? • Exploring North American iron-making - will costs remain high or will the premium narrow on the back of global developments?

10:00am PANEL

DISCUSSION: MEXICO AND THE NORTH AMERICAN STEEL SUPPLY CHAIN

Chris Houlden, Research Manager, Semi-Finished & Finished Steel, CRU • Analyzing the outlook for steel production, investments and steelintensive manufacturing in Mexico Thais Terzian, Consultant, Steel, CRU Santiago Rico Fernández, Marketing Director, ArcelorMittal México Further speakers to be announced

Sarah Macnaughton, Senior Consultant, Steel, CRU 10:45am 4:30pm PANEL 

PRICE

DISCUSSION: LOCK IN YOUR

• Analyzing growth in the steel futures market • Potential the futures market offers to mitigate the inherent risk in offering customers fixed prices Tim Stevenson, Director, Metals Risk Management, Cargill Risk Management Youngjin (Jin) Chang, Global Head of Metals, CME Group Further speakers to be announced

5:30pm C  LOSE

OF DAY ONE

7:00pm D  RINKS

RECEPTION

Wednesday 5th October 8:00am R  EGISTRATION

OPENS

FIRESIDE CHAT

9:00am 

Facilitator: Chris Houlden, Research Manager, Semi-Finished & Finished Steel, CRU BARRY M. ZEKELMAN, EXECUTIVE CHAIRMAN AND CEO, ZEKELMAN INDUSTRIES

9:30am C  HINA

AND INDIA IN FOCUS

Facilitator: Josh Spoores, Principal Consultant, Steel, CRU • Will China cut 150mt of excess iron and steel capacity by 2020 as stated? • What is the outlook for long-term steel demand in India? • Exploring the similarities and differences between projected industry dynamics in the two countries • To what extent will recent credit influxes in China continue to support infrastructure and real estate related steel demand? • How significantly can Chinese steel demand mitigate current market imbalances? • How will Chinese exports affect world trade in light of US anti-dumping measures? What role will re-routed and disguised export play? Chris Houlden, Research Manager, Semi-Finished & Finished Steel, CRU

REFRESHMENT BREAK

11:15am S  HALE

GAS 2.0: WHAT DOES IT MEAN TO THE INDUSTRY?

Facilitator: Thais Terzian, Consultant, Steel, CRU • The natural gas export boom to Mexico is in full force – what does this means to US steel producers and fabricators? • Examining the outlook for interstate pipelines, pursuant to Marcellus and Utica flow redirection • The impact of the shale gas industry on the refining and petrochemical sector – how will this stimulate large pipeline projects? Brian Habacivch, Director, Commodities Management Group, Constellation Energy

11:40am FINANCIAL

FOCUS: USD & GLOBAL COMMODITY PRICING

Facilitator: Thais Terzian, Consultant, Steel, CRU Aldo Mazzaferro, Managing Director, Steel, Metals & Mining Analyst, Macquarie Securities Group

12:05pm

PANEL DISCUSSION: METALLICS

Facilitator: Chris Asgill, Senior Consultant, Steel, CRU • What is the prospect for further DRI capacity in the US? And who will build it? • Exploring the outlook for scrap demand from Asia – how long will a lower cost environment for mini-mills be sustained? • Chinese scrap generation is increasing sharply, but how will limiting factors, such as export duties and the high percentage of BOF production, limit generation going forward? • What is the outlook for Chinese iron ore demand and what is the impact on the overall market? • Exploring the price ratios between billet and scrap – are substitution trends a thing of the past? • Will scrap and HBI/DRI continue to dominate cold metallic consumption? • Exploring Turkish scrap demand Chris Asgill, Senior Consultant, Steel, CRU Jessica Fung, Vice President, Commodities, Equity Research, BMO Capital Markets Pete Meyers, VP of Ferrous Sales & Marketing, Metalico, Inc. Further speakers to be announced

1:00pm

LUNCH

2:30pm

CLOSE OF CONFERENCE

Book online now at: www.nasteelconference.com

North American Steel Conference 2016, 3-5 October 2016 Fairmont Chicago Millennium Park, Chicago, USA

MAKE THE MOST OF THE NETWORKING OPPORTUNITIES WITH THE APP To help you make the most of your time at the conference, the North American Steel networking app will be available from August 15. Simply go to the App Store or Google Play and search for ‘CRU Events’ to download it to your smart phone, tablet or desktop (please note: only paid delegates will be able to use the full functionality of the app) • Create ‘My Event’ - personalize your agenda, favorite sessions/speakers, add sessions to your calendar • View the full delegate list and see photo profiles of other delegates • Contact other delegates to arrange your meetings and message during the conference • Download the presentation slides after the conference • Receive all the latest updates about the networking events and program

North American Steel 2016 Welcome

We look forward to welcoming you at the North American Steel 2016 conference and hope you enjoy using this...

Visit the App Store or Google Play today and search for CRU Events to download the app

TAKE THIS OPPORTUNITY TO BE SEEN AS AN INDUSTRY LEADER AMONGST 200 KEY PLAYERS FROM THE NORTH AMERICAN STEEL INDUSTRY

WHY SPONSOR? • Reinforce your position as an industry leader • Increase brand recognition and awareness • Network with the leading companies in the industry • Cost-effective marketing to a targeted audience of senior decision-makers

SPONSORSHIP PACKAGES AVAILABLE INCLUDE: Welcome Reception, Refreshment Breaks or Writing Folders

WHY EXHIBIT? • An ideal opportunity to network with existing and prospective clients • Provides a platform for you to promote your latest products and services • Showcase your brand, team members and expertize

A LIMITED NUMBER OF TABLE TOP EXHIBITION STAND PACKAGES ARE AVAILABLE FOR $5,000 AND INCLUDE: • A 10ft x 7ft area with table, two chairs and power access • Two delegate places • Company logo and 50 word description in the conference guide and on the networking app/portal • Hyperlinked company name and profile on the conference website

For more information and to discuss your participation please contact Paul Terry, Sponsorship & Exhibition Manager on +44 (0)20 7903 2131 or email [email protected]

Book online now at: www.nasteelconference.com