NIELSEN LOCAL TV VIEW PROMOTION OPTIMIZER RELEASE NOTES JUNE 2015
RELEASE NOTES: PROMOTION OPTIMIZER
PROMOTION OPTIMIZER The Promotion Optimizer report is now available in Nielsen Local TV View (NLTV). The Promotion Optimizer report provides an analysis of the best places in the broadcast day to place promotions so that you can reach a source/target audience. This report determines what times on your station to reach the source/target viewers in greatest numbers and ranks your programs in order of the amount of duplication with the source/target. It also shows how adding promotions to each daypart increases the reach of your source/target audience.
REPORT BUILDER DATE RANGE • •
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CHARACTERISTICS AND DEMOGRAPHICS
Data is available from May 2008 cycle to present. Metered data is accessible on a next-next-day basis while Set-Meter Persons and Diary data are available as the associated ViP is released. The report will provide an average of all requested data dates. For this reason, the Custom Range and Averaging Options are not visible in this report.
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The functionality of the Characteristics and Demographics screens mirror other reports such as Time Period Custom. Saved lists and/or saved characteristics created in other reports are accessible in the Promotion Optimizer.
SOURCE/ENTITY GEOGRAPHIES • •
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The list of available geographies will be based on your current access. Promotion Optimizer reports can be run against any of the 210 DMAs including counties, zip codes, headends, and interconnects. Custom Geographies may be created or included as well. All geographies (individual selections or custom groups) must be bound to a single DMA. A Promotion Optimizer Report will be created for each requested geography and will be provided as unique tabs in Excel.
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DAYPARTS •
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VISIT
Select one or more viewing sources from the Source/ Entity screen. This can include individual sources as well as user defined groups. Both the source/target and the destination viewing source(s) must be selected on this screen in order to be included in your report. This can include individual sources as well as user-defined groups. Dynamic Groups are not available for selection in this report.
Both the source/target and the destination dayparts must be selected on this screen in order to be included in your report. Dayparts for the Promotion Optimizer report may be selected or created as they are in a Time Period Custom Report.
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RELEASE NOTES: PROMOTION OPTIMIZER
DAYPART LISTS There are also additional standard daypart lists that are available for selection. In the Available panel select the dropdown for Promotion Optimizer Lists. In this drop-down are a number of Nielsen-defined lists that are traditionally used in a Viewer Tracking Analysis report. Adding any of these lists to the Selected area will expand that list into the individual dayparts to be included in the report.
Within the Promotion Optimizer report, users may also import a list of dayparts for inclusion in their report. In the Workspace select the drop-down for Import List and browse to the CSV file to be included. For each daypart, at least one day of week and a start time are required to import the file successfully.
Sample data import file:
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RELEASE NOTES: PROMOTION OPTIMIZER
ASSIGN SOURCE AND DESTINATION • • •
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The Assign Source and Destination screen allows you to select what viewing source and daypart you are targeting (Source) and when on your station you are planning to find those viewers (Destination). Select the viewing source from the left panel, select whether that will be your source or destination in the Set As drop-down, and then select the daypart(s) you would like associated with that viewing source. At least one source and one destination must be selected in order to submit the report.
VISIT
http://en-us.nielsen.com/sitelets/cls/nltv.html
OR CALL 1-800-423-4511
RELEASE NOTES: PROMOTION OPTIMIZER
METRICS •
Available metrics for the Promotion Optimizer report include: Source Reach (IMP), Source Reach %, Destination Reach (IMP), Destination Reach %, Source & Destination Reach (IMP), % of Source Audience Exposed to Both, Rank, Source & Destination Progressive Reach (IMP), Progressive % of Source Audience Exposed to Both, Unified Intab
REPORT OPTIONS • • •
Metered markets will require one of the following Data Streams to be selected: Live, Live+Same Day, Live+1-7 Production Diary data will default to Live+24 regardless of Data Stream selection. Unification options will be ignored for Set-Meter Diary Persons and Diary markets.
REPORT VIEWER •
The Promotion Optimizer report is an export only report and will not be available in the Report Viewer.
REPORT OUTPUT •
For an explanation of how to read the Promotion Optimizer report and for definitions of the Metrics, please refer to the How To Read document.
DIFFERENCES FROM CUSTOM ORDERS In the past, On-Air Promotion Optimizer and Viewer Tracking Analysis reports were accessible upon request as a custom analysis. The Nielsen Local TV View’s Promotion Optimizer report combines these two reports into the Promotion Optimizer report. In addition to the revised Excel format for these reports, the Nielsen Local TV View version has implemented the following additional improvements. For this reason, NLTV reports may not match reports previously ordered through your Client Service representative. •
When creating a unified sample for this report, NLTV will only consider those data dates that are covered by the user’s requested dayparts. Previous versions of this report unified the entire measurement period, irrespective of the dayparts requested. ––
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For example, if the May sweep was requested and the reported quarter-hour comparison is Monday-Wednesday 8pm-8:15pm into Mon-Wed 8:15pm-8:30pm. Then, the unified sample will only consider Mondays-Wednesdays within the May sweep.
The Viewer Tracking Analysis and On-Air Promotion Optimizer reports accessible via custom analysis had some calculation differences. The Promotion Optimizer report in NLTV has been updated to make calculations consistent.
Copyright © 2015 The Nielsen Company
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ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com. Copyright © 2015 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies.
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VISIT
http://en-us.nielsen.com/sitelets/cls/nltv.html
OR CALL 1-800-423-4511
