Never Just Stay. Stay Inspired. EMEA Development Information

Conrad Seoul, South Korea

Conrad Pezula, South Africa

Brand Overview Conrad Hotels & Resorts™ is the destination for a new generation of luxury travelers. The brand’s unique concept of smart luxury offers a world of style, flawless service and infinite connections in sought-after destinations around the globe. This innovative approach has set the brand to double the size of its portfolio, making it one of the fastest growing luxury brands.

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Conrad Dubai, United Arab Emirates

Why Conrad Hotels & Resorts? Conrad Hotels & Resorts is a global brand cultivated in worldly style and service, offering a smart luxury proposition to both its owners and its guests. The brand offers luxury tailored to the needs of each location within its competitive market, with the goal of lowering development costs compared to upper luxury brands, and it includes staffing models that are thoughtfully planned to drive profitability. With 23 hotels open and 23 in the pipeline* within the next few years, Conrad is experiencing explosive growth. The brand will continue to grow in thoughtful ways with the addition of sophisticated new-build hotels and resorts, and by smartly converting existing properties—further advancing its reach in the world’s premier locations and most sought-after resort destinations. *As of 31st December 2015

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Conrad London St. James, UK

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Conrad Algarve, Portugal

Conrad Commitment to Excellence CONRAD CONCIERGE A high-tech application that helps Conrad deliver flawless service, allowing the guest to have control over their stay, from placing room service orders, spa requests and restaurant bookings to content. about the local neighborhood and city.

NEVER JUST STAY. STAY INSPIRED. A philosophy that defines Conrad and differentiates it from other luxury brands.

CONRAD BATH AMENITY PROGRAM The opportunity for guests to individually select their bath amenities from a personalized lineup.

EXPLOSIVE GROWTH The brand is set to double the size of its portfolio, making it one of the fastest growing luxury brands.

CONRAD 1/3/5 A unique view into each Conrad city structured into1-hour, 3-hour and 5-hour experiences.

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Conrad New York, United States

Intuitive Service We offer service that is uniquely tailored to each customer. From the Conrad Concierge app, to our local concierge staff, we aim to provide a flawless, discreet, personal service that is easy for our guests to take advantage of.

Infinite Connections We aim to give our guests the most inspired stay possible, locating them in the most inspirational location in each of our destinations and giving them access to local, cultural experiences. We also create environments that are designed to help them connect with others.

A World of Style Design is important to us. Our hotels have a sophisticated contemporary feel that mixes global ideas with local influences. The public spaces are arranged to be full of energy. This philosophy carries through to our communications.

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Conrad Algarve, Portugal

Conrad Beijing, China

Conrad Beijing, China

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A WORLD OF POTENTIAL. A WEALTH OF OPPORTUNITY. Hilton Worldwide is focused on creating opportunities for our owners while building long-term relationships that offer success today and well into the future. With 13 leading brands and hotels in 100 countries and counting, we offer global strength and scale combined with local expertise that is relevant to the many markets we serve. As one of the world’s leading global hospitality companies, we understand the importance of taking care of our owners and applying our expertise to create value through the design, construction and operation of a hotel. We also understand the importance of looking ahead, and we remain committed to our owners over the long term.

n e v e r j u s t s t a y. s t a y i n s p i r e d .

HILTON PERFORMANCE ADVANTAGE Every Hilton Worldwide hotel and resort benefits from the unique system of innovative solutions and advanced technologies known as the Hilton Performance Advantage. Together, these services provide owners with the latest tools, forward-thinking strategies and access to some of the most influential people in the industry to help enhance guest experiences, reward customer loyalty, drive revenues and maximize efficiency of operations. Spanning our entire portfolio of brands, the services that make up the Hilton Performance Advantage deliver leading-edge support to consistently drive profits and efficiencies. It is a powerful resource for owners and operators, unrivalled in the industry.

HILTON HHONORS™

is our award-winning guest loyalty program. Its 50 million members accounted for over 50% of all room nights globally at our hotels in 2015, driving more than US$ 15 billion in revenue.

HILTON WORLDWIDE SALES, with more than 850 team members around the world, drives high returns and revenues through increased negotiating power and higher-level access to more influential accounts and strategic partnerships. Global sales efforts account for approximately US$ 8.5 billion in yearly contracted revenue. HILTON GLOBAL RESERVATION CENTERS provide 24-hour, multi-language global coverage in an effort to support and deliver business to your property. Our team of more than 3,000 highly skilled agents service 13 million reservations annually. ONLINE SERVICES offers a cost-effective model to ensure your property is front and centre online, providing the most convenient digital experience for guests through traditional and emerging online channels. We reach travellers at every opportunity with more than 30 websites, apps and mobile sites, featuring locally relevant content in 22 languages and registering 380 million yearly visits. REVENUE MANAGEMENT helps hotels maximize profits with advanced tools, training and analysis to help make smart pricing and inventory decisions while increasing guest satisfaction. More than 2,000 hotels are already supported by our revenue specialists.

INFORMATION TECHNOLOGY utilizes world-class partners to create best-in-class technology solutions, from core reservation and property management systems to in-room high-speed Internet access and entertainment.

HILTON SUPPLY MANAGEMENT is a one-stop source leveraging the combined purchasing power of our global portfolio to offer competitive value-based pricing on superior products and services.. 14

For more information or a development contact visit

www.hiltonworldwide.com/development

This advertisement is not a franchise offering. Certain laws regulate the offer and sale of franchises in some countries. An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document. © 2016 Hilton Worldwide

December 2015