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Media Prima Television Networks Online Portals www.8tv.com.my, www.ntv7.com.my, www.tv3.com.my, www.tv9.com.my Group Description

October 2008

Media Prima Berhad is the largest integrated media investment group in Malaysia and is listed on the Main Board of Bursa Malaysia (the Malaysian Stock Exchange). Media Prima online properties consists of online portals for its four free-to-air television networks (8TV, NTV7, TV3, TV9), online portals for its two free-to-air radio networks (Fly FM, Hot FM), its lifestyle and entertainment portal (GUA) and its music portal (GUA MUZIK). Media Prima provides users a chance to watch their favorite local programs online via their innovative Catch-up TV. The latest episode of each local show is available free to watch on the respective TV station portal. Media Prima TV Portal contents include: • Catch-up TV • Behind the scenes and interviews • Microsites of popular TV series • Made for web content • Reality show segment with video profiles • Schedule • Contests and Promos

8TV

NTV7

TV3

Copyright © 2008 Pixel Media HK Limited / Pixel Integrated Media (M) Sdn Bhd. All Rights Reserved.

TV9

Media Prima Site and User Statistics

October 2008

Site

Total PageViews

Total Unique Users

Male

Female

Ethnic Skew

Age Group: Below 18

Age Group: 18- 24

Age Group: 25- 34

8TV

2,000,000

150,000

46%

54%

Chinese

20%

54%

26%

NTV7

1,300,000

85,000

51%

49%

Chinese

36%

46%

18%

TV3

19,000,000

383,000

45%

55%

Malay

11%

40%

TV9

2,700,000

50,000

50%

50%

Malay

5%

55%

30%

Advertising Units and Ad Rate Card 2008 for Media Prima Sites* Dimension (w x h)

Max File Size

CPM Gross Rate RM

Super Banner (Run of Site)

728 x 90

30k

RM 90.00

Large Rectangle (Run of Site)

300 x 250

30k

RM 90.00

Over-the-page (Homepage)

400 x 250

25k

RM 500.00

Pre Roll – TV commercial

320 X 240

Flash format

Please speak to our sales team

Series Sponsorship

Special package

Special package

Please speak to our sales team

40%

Advertising Sales Contact Pixel Media Malaysia B-21-2 Block B, Jaya One, No. 72A Jalan Universiti, Section 13, 46200 Petaling Jaya, Selangor, Malaysia. General Line: +603.7947.6000 Ms. Shelly Ng Country Manager Email: [email protected]

Bits and Bytes

Targeting Features Available By country – Malaysia, Non-Malaysian or any specific Country desired By Content Channel or Sections (Homepage or Specific Channel) • 15-20% loading applies per targeting feature employed.

Sponsorship and Custom Tailored Opportunities Available 1. 2.

19%

effective October 2008

Ad Type

1. 2.

Age Group: 35 and above

Opportunities include but not limited to section / channel sponsorships Advertorials / Custom Content • Please consult your Account Manager for details

• • • • • •

CPM = Cost per 1,000 ad views / displayed to user Minimum order per booking of RM 5,000 Gross Rate applies 15% Agency Commission paid to recognized and accredited media / advertising agencies Please allow 5 working days from time of ad delivery to campaign launch For Flash based ad materials, please INSTALL CLICK TAG and provide back up gif files All materials to be under 30kb in file size

Pixel Media is the Exclusive Advertising Sales Representative for Media Prima Online Properties Copyright © 2008 Pixel Media HK Limited / Pixel Integrated Media (M) Sdn Bhd. All Rights Reserved.

www.8tv.com.my 8TV Site Description

October 2008

8tv.com.my is the official website for Malaysia’s leading youth TV station, 8TV, targeting the urban young working adults. 8TV promises to break all conventional rules, and turn traditional TV watching into a compelling interactive experience.

Contents in the 8tv.com.my include: • Catch-up TV • Behind the scenes and interviews • Microsites of popular TV series • Made for web content • Reality show segment with video profiles • Schedule • Contests and Promos 8TV Site and User Statistics

Key Metrics and demographics Total Page Views Total Unique Users Gender Ethnic group Age group

Monthly Statistics 2,000,000 150,000 Male 46% Female 54% Chinese Skewed Below 18 20% 18 – 24 54% Above 25 26%

Copyright © 2008 Pixel Media HK Limited / Pixel Integrated Media (M) Sdn Bhd. All Rights Reserved.

www.ntv7.com.my NTV7 Site Description

October 2008

NTV7.com.my is the official website for NTV7, rd Malaysia’s 3 private free-to-air TV station. The philosophy behind NVT7 is all about providing a “Feel Good” experience, through content that is high in creativity and at the same time portrays the importance of strong family and community values and national integration. Because NTV7 is about making you feel good about your family, friends, your community, your country, your thoughts and actions. It’s about making you feel good about yourself. It is Your Feel Good Channel. Contents in the NTV7.com.my include: • Catch-up TV • Behind the scenes and interviews • Microsites of popular TV series • Web-exclusive content • Reality show segment with video profiles • Program Schedule • Forums • Contests and Promos

Key Metrics and demographics Total Page Views Total Unique Users Gender Ethnic group Age group

NTV7 Site and User Statistics

Monthly Statistics 1,300,000 85,000 Male 51% Female 49% Chinese Skewed Below 18 36% 18 – 24 46% Above 25 18%

Copyright © 2008 Pixel Media HK Limited / Pixel Integrated Media (M) Sdn Bhd. All Rights Reserved.

www.tv3.com.my TV3 Site Description

October 2008

TV3.com.my is the official website for Malaysia’s leading free-to-air TV station, combining local and international programming TV3 is a Malaysian favorite. TV3.com.my works as a highly interactive platform between the viewers & the station itself. With interactive features within the site, this allows users to express themselves & participate in giving their views & comments in its Forum section. Contents in the TV3.com.my include: • Catch-up TV • Behind the scenes and interviews • Microsites of popular TV series • Made for web content • Reality show segment with video profiles • Schedule • Contests and Promos TV3 Site and User Statistics

Key Metrics and demographics Total Page Views Total Unique Users Gender Ethnic group Age group

Monthly Statistics 19,000,000 383,000 Male 45% Female 55% Malay Skewed Below 18 11% 18 – 24 40% 25 – 34 30% Above 35 19%

Copyright © 2008 Pixel Media HK Limited / Pixel Integrated Media (M) Sdn Bhd. All Rights Reserved.

www.tv9.com.my TV9 Site Description

October 2008

TV9.com.my is the official website for TV9, the fourth station in the Media Prima network. Targeting a Malay audience, the stations tagline is “Dekat Di Hati” (Close at Heart which is reflected in its programming values of respecting traditions, customs and the heart and soul of Malaysians. TV9 programming covers all genres from entertainment, current affairs, reality shows, talk shows, educational series, local dramas and films and more. Contents in the TV9.com.my include: • Catch-up TV • Behind the scenes and interviews • Microsites of popular TV series • Made for web content • Reality show segment with video profiles • Schedule • Contests and Promos

Key Metrics and demographics Total Page Views Total Unique Users Gender Ethnic group Age group

TV9 Site and User Statistics

Monthly Statistics 2,700,000 50,000 Male 50% Female 50% Malay Skewed Below 18 5% 18 – 24 50% Above 24 55%

Copyright © 2008 Pixel Media HK Limited / Pixel Integrated Media (M) Sdn Bhd. All Rights Reserved.

Advertising Units and Ad Rate Card 2008 for Media Prima Sites*

effective October 2008

Ad Type

Dimension (w x h)

Max File Size

CPM Gross Rate RM

Super Banner (Run of Site)

728 x 90

30k

RM 90.00

Large Rectangle (Run of Site)

300 x 250

30k

RM 120.00

Pop Up Ad (Run of Site)

200 x 200

25k

RM 150.00

Over-the-page (Homepage)

400 x 250

25k

Pre Roll – TV commercial

320 X 240

Flash format

Series Sponsorship

Special package

Special package

RM 180.00 Please speak to our sales team Please speak to our sales team

* Applicable for MY traffic only Targeting Features Available 3. By country – Malaysia, Non-Malaysian or any specific Country desired 4. By Content Channel or Sections (Homepage or Specific Channel) •

15-20% loading applies per targeting feature employed.

Sponsorship and Custom Tailored Opportunities Available 3. Opportunities include but not limited to section / channel sponsorships 4. Advertorials / Custom Content •

Please consult your Account Manager for details

Bits and Bytes: •

CPM = Cost per 1,000 ad views / displayed to user

•

Minimum order per booking of RM 5,000 Gross Rate applies

•

15% Agency Commission paid to recognized and accredited media / advertising agencies

•

Please allow 5 working days from time of ad delivery to campaign launch

•

For Flash based ad materials, please INSTALL CLICK TAG and provide back up gif files

•

All materials to be under 30kb in file size

Advertising Sales Contact in Malaysia:

Copyright © 2008 Pixel Media HK Limited / Pixel Integrated Media (M) Sdn Bhd. All Rights Reserved.

Pixel Media Malaysia Unit 203, Level 2, Menara Yayasan Tun Razak, 200 Jalan Bukit Bintang, 55100, Kuala Lumpur, Malaysia General Line: +603.2161.7108 Ms. Shelly Ng Country Manager Email: [email protected]

Pixel Media is the Exclusive Advertising Sales Representative for Media Prima Online Properties

Copyright © 2008 Pixel Media HK Limited / Pixel Integrated Media (M) Sdn Bhd. All Rights Reserved.