Media Introduction

October 2014

Copyright © 2014 Nikkei Inc. All rights reserved.

ASIA. INSIGHT OUT Nikkei Asian Review, launched in Nov 2013, is the only business publication that brings you insights about Asia, from the inside out. With journalists in more places across Asia than any other business publication, and with an extensive network of contributors including academics, government leaders and captains of industry, Nikkei Asian Review gives you a fuller picture of business in Asia, from every angle.

“As international news media continue to cut back on their in-market presence, coverage of Asia is suffering. There is so much unfiltered information on one side and subjective opinion about Asia on the other, but little informed insight and value-added analysis – the sweet spot in the middle that paints the whole picture. Nikkei Asian Review offers insights over opinions and digs deeper into the heart of a story. Without editorial or political bias, Nikkei Asian Review tells untold stories about Asia, from Asia. The time has come for an Asian media to give a voice to the region on the global stage – Nikkei Asian Review aims to provide the platform for Asia’s voice to resonate globally.”

Ken Koyanagi, Publisher of Nikkei Asian Review

Copyright © 2014 Nikkei Inc. All rights reserved. 1

A solution for Business Leaders around the world Current coverage on Asia doesn’t show the real picture*

80% of global business leaders think that

57% say that opinion and commentary they

receiving more information on Asian markets and opportunities is important

currently receive through the media regarding Asian business often don’t carry their own agenda

64% think that international media often

49% think that they have don’t have the

reports local stories incorrectly

knowledge they need to make the most of the opportunities available in Asian markets.

Business leaders need a media covering Asia that is free from editorial or political bias *Findings based on a global study commissioned by Nikkei Asian Review. 1000 randomly sampled global business leaders were polled 6-12 November 2013 through an online quantitative survey. These business leaders were polled in France, Germany, India, Indonesia, Italy, Spain, Thailand, UK, USA, China, Hong Kong, Japan and Singapore.

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Key figures contribute to Nikkei Asian Review Broad perspectives from prominent figures and next-generation leaders are published on Nikkei Asian Review. On top of this, news and insight covering themes including Business, Markets, Politics & Economy, and Science & Technology are covered with an unique perspective. Politicians

Narendra Modi Indian Prime Minister

Recep Tayyip Erdogan Turkish Prime Minister

Lee Hsien Loong Singaporean Prime Minister

Tony Abbott Australian Prime Minister

Truong Tan Sang Vietnamese President

Finance

Jim Yong Kim President of the World Bank

Hillary Clinton

Mahinda Rajapaksa Sri Lankan President

Rising Talent

Raghuram Rajan RBI chief

Business

Masayoshi Son Softbank CEO

Sheikh Hasina Bangladesh Prime Minister

Jeffrey Immelt General Electric Chairman & CEO

Haruhiko Kuroda Bank of Japan Governor

Akio Toyoda Toyota Motor President

David Rubenstein Co-founder The Carlyle Group

Ramon Ang San Miguel President and Chief Operating Officer

James Gorman Morgan Stanley Chairman and CEO

Supamas Trivisvavet Managing Director CK Power

Tony Fernandes AirAsia CEO

Yu Yongfu, Chairman and CEO of UCWeb

Oranuch Lerdsuwankij, Co-Founder thumbsup Media

Alexander Rusli Indosat CEO

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Winning global readership By sponsoring and hosting key global events and utilizing various online and offline marketing tools, Nikkei Asian Review is spreading its readership. ■Sponsored and Hosted Events

■Nikkei Asian Review promotion video (2,000,000+ views on You tube)

- Nov. 2013 (Myanmar) NAR Launch Seminar - Dec. 2013 (Hong Kong) Asian Financial Forum, Media Sponsor

■Building reader relationships on social networking sites

- Jan. 2014 (DAVOS) NAR Breakfast Meeting - Apr. 2014 (China) WTTC Global Summit 2014, Media Sponsor - May 2014 (France) OECD 2014 Ministerial Council Meeting, Media Partner - May 2014 (Hong Kong) FCC HK Club Lunch

- May 2014 (Hong Kong) AMCHAM Breakfast Meeting

■Various online and offline advertising campaigns ■Placing magazines in high-class hotels and airport lounges

- May 2014 (Japan) USJC-ACCJ Women in Business Summit - June 2014 (Singapore) Nikkei Asian Review Forum - July 2014 (U.K.) Nikkei Asian Review Communicators Dinner - July 2014 (Thailand) Forum Co-hosted with Chulalongkorn University's

■More events and campaigns planned throughout the year

Institute of Security and International Studies - Sep. 2014 (Japan) Startup Asia Tokyo Official Media Partner

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Reaching readers Anytime Anywhere Website www.asia.nikkei.com All articles published first on the website View all content published in the weekly magazine 30+ articles original to the website updated through the day Search and access all the Nikkei Asian Review archive

• • • •

Print Edition & Apps • • • • •

Weekly edition released every Thursday 40+ in-depth articles, including unique cover stories Easy to read optimized layouts Downloaded issues can be read without an internet connection App available for iOS and Android smartphones and tablets

Subscriptions Subscribe to the website and apps or choose to add weekly delivery of the print edition 1 Month Digital Subscription:

+

US$17.99

1 Month Digital + Print Subscription: US$27.99 For more information see: https://regist.asia.nikkei.com/member/register/

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Advertising Rates - Website ①

Type

Size

W728 X H90 pixels W300 X H250 ② First Rectangle pixels W300 X H250 ③ Second Rectangle pixels W300 X H250 ④ Third Rectangle pixels ① Super Banner

⑤

②

N e w !

⑤ Skyscraper W160 X H600 (Asean 100 pixels companies section)

③

④

CPM Rate JPY 3,000 JPY 2,000 JPY 1,000 JPY 1,000 JPY 500,000 flat rate (1 month rotation, max 5 clients)

*Advertising rates do not include consumption tax *Orders must exceed JPY 500,000 *Please contact us for details regarding advertorials *Please contact us for information on availability *Insertion orders must be made 3 weeks prior to starting date

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Advertising Rates – inReadTM video (Website) Highly cost efficient and user friendly video ad delivery

• • • •

•

Top Page

Article Page

Costs are billed only when ads are completely viewed Video is integrated into articles for maximum visibility If videos are not in view, they automatically pause ensuring that videos are visible to the reader TV and other video ad material can be relatively easily adapted keeping production costs minimal Ad space appears only when the page is scrolled down to a certain point. Once the video has been completely viewed, the ad space retracts and disappears so that it doesn‘t disrupt the users reading experience

Video Ad Space

Video Ad Space

See how inReadTM works here : http://demo.teads.tv/nikkeinew *Please note that the above demo is a representation of how inRead TM ads are delivered and does not represent the exact product that will be offered on NAR

■ Product information

■ Material specifications

Delivery sections

Nikkei Asian Review website top page and article pages

Video size (W x H)

Between 640 x 360 – 1920 x 1080 pixels

Rate

900,000 JPY (30 JPY per completed view)

Format / Capacity

.mov, .flv, .mpeg4, .avi, etc. / within 200MB

Duration

Up to 15 seconds (please contact Nikkei for longer videos)

Guarantee

30,000 100% completed views

Image format

16：9 (4：3 not supported)

Number of companies

one frame for 1 company

Codec

Supports all excluding : ProRes4444, HDV 720p60, Go2 Meeting3&4 , ER AAC LD, and RECODE

Material submission deadline

Initial test : 10 working days prior to desired delivery start date Final material: 5 working days prior to desired delivery start date

• • •

Sound is only effective when cursors are placed over the ad Ad delivery is subject to a daily frequency cap Nikkei Inc. reserves the right to decline certain material; so please confirm with us in advance that your material qualifies

* inRead™ is a registered trademark of the Teads Network Company (France).

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Advertising Rates – Print edition & App Type

Full Page

Size

Rate per Insertion

Notes

204mmW X 268mm H

JPY 500,000 *Does not include consumption tax.

*Ad will be full color *Ad will appear in both the Print edition and App *See the latest rate card for other rates

Material Specifications for Print edition Single Page Bleed Size : 210mmW X 274mmH Trimmed Size : 204mmW X 268mmH Spread Page (2 continuous pages) Bleed Size : 414mmW X 274mmH Trimmed Size : 408mmW X 268mmH

Material Specifications for App Material Size Page 1536 X 1898 pixels Spread 3072 x 1898 pixels File Specifications Size : Up to 400KB / Format : JPEG URL A single link can be set. Link must lead to sites that are mobile compatible.

*Please contact us for details regarding advertorials, special insertions and color proofs *Rates include insertions for both the print edition and mobile apps. *Stand-alone insertion orders of the print edition and mobile apps are accepted but the same rates apply *Insertion orders must be made 3 weeks prior to issue date *Please contact us for information on availability *For further details on material specifications please see the advertising specifications document

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Reader statistics* (Aug. 2014)

■Subscriber Gender Female 18% Male 82%

■ Top 10 Job Titles Manager/Supervisor CEO/President/Chairman VP/Director Analyst Exec. Mgmt. (EVP/SVP/MD) Senior Manager/Dept. head Consultant Professional (Doctor, Lawyer, Engineer, etc) Associate Other

■Top 20 Industries Financial services Banking Consulting/Business services IT/Computing Industrial goods & services Education/Academia Fund/Asset management Gov't/Public service/NGO Engineering/Construction Comms/Publishing/Media

15% 7% 7% 6% 5% 5% 4% 3% 3% 3%

N/A Legal services Chemicals Energy/Utilities Accountancy & tax advisory Property Health & pharmaceuticals Food/Beverages/Restaurant Automobiles Other

3% 2% 2% 2% 2% 2% 2% 2% 2% 23%

■Readers Interests 17% 10% 9% 7% 7% 4% 4% 4% 4% 35%

Business

86%

Economy

70%

Markets

66%

Technology & Science

51%

Politics

51%

Culture/Fashion/Food/Travel

31%

Other

8% 0%

50%

100%

*Compiled from subscriber data and reader surveys

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■Website statistics (Aug. 2014) Unique Browsers: Approx. 1.3 million Page Views: Approx. 3 million

Sessions broken down by region

Europe 15%

Americas 30% Asia 43%

Africa 3%

Oceania 9%

Sessions broken down by country (TOP 10)

1

United States

24%

2

India

10%

3

Australia

8%

4

Japan

8%

5

United Kingdom

7%

6

Philippines

6%

7

Canada

5%

8

Singapore

4%

9

Thailand

4%

10

Malaysia

2% 11

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■Print Edition statistics (Aug. 2014) Circulation: Approx. 12,000 copies

Print Edition circulation broken down by region

Americas 5% Europe 3% Asia 91%

Oceania 1%

Circulation broken down by country (TOP 5)

1

Japan

40%

2

Hong Kong

25%

3

Thailand

10%

4

Singapore

5%

5

USA

5%

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Major Print Edition Placement Locations (July 2014) Japan 4 Airport Lounges 3 Prestigious Hotels 4 Universities

JAL Haneda Lounge, JAL Narita Lounge, Narita American Airlines Lounge, KIX Airport Lounge Imperial Hotel, The Prince Park Tower Tokyo, Palace Hotel Hitotsubashi University, Chuo University

Hong Kong 12 Airport Lounges 23 Prestigious Hotels 24 Private Clubs Singapore 6 Prestigious Hotels

Silver Kris Lounge, United Red Carpet Club Star Alliance Group, Qantas Business Lounge, Virgin Club House, Emirates Lounge, etc. Conrad Hong Kong, Four Seasons Hotel, Peninsula Hotel*, Le Meridien Cyberport, Cosmopolitan Hotel, The Landmark, Mandarin Oriental Hong Kong, Island Shangri-La, Hong Kong, Sheraton Hong Kong Hotel & Towers Clearwater Bay G&C Marina Club. Club Marina Cove, Gold Coast Yacht Club, Royal Hong Kong Yacht Club, American Club (Central), etc.

Mandarin Orchard Singapore, Naumi Hotels, Regent Singapore, The Westin Singapore, Shangri-La Hotel Singapore

Bangkok 12 Airport Lounges 12 Prestigious Hotels

Singapore Airlines Lounge, Cathay Pacific Lounge, British Airways/Qantas Lounge, Air France Lounge, Thai Airways, Emirate Airline Gate Service, etc. Grand Hyatt Erawan Bangkok, Intercontinental Bangkok, W Bangkok, Le Meridien Bangkok, Mandarin Oriental Bangkok, Conrad Bangkok, etc.

Indonesia 14 Airport Lounges United States 3 Airport Lounges

Pura Indah Lounge, Premiere Lounge, Esplanade Lounge (Raffles), Emerald Sky Lounge (Garuda First & Business Lounge) etc.

JAL SF, JAL NY, JAL Honolulu

Print Edition Outlets (July 2014) Japan: Yaesu Book Store, Tsutaya Roppongi, Kinokuniya Shinjuku South, Libro Aoyama

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Publication History (July 2014): 20131121 Hang on, Yangon - Investors race to keep up with pace of Myanmar reform 20131128 The art of change - Meet the new generation of leaders shaping Asia's future 20131205 Rebalancing act - How free trade, urbanization, and seismic demographic shifts will transform the region by 2020 20131212 Lighting the way - Asian companies with global ambitions plug into the GE model 20131219 Power play - Asia connects to feed its voracious energy appetite 20131226-20140102 Whose voice carries farthest? - Asia's three chat app leaders break into the global conversation 20140109 THE ASCENT - It's anything but business as usual for up-and-coming Asian executives 20140116 Reading 2014 - Unrest, uncertainty and upheavals make the coming year far from predictable for the region's rising nations 20140123 Geared for success - Looking at the future if the India-Japan partnership 20140130 The wages of growth - Are Asia's factories pricing themselves out of the market? 20140206 ABE on ABE - An exclusive 20140213 SAMSUNG ON STORM WATCH 20140220 Wall Street and Asia Inc. - Finally pulling in the same direction 20140227 Handheld revolution - The speed of affordable smartphones is transforming Asia's business landscape 20140306 The road forward - Japan still grappling with the consequences of the 2011 earthquake 20140313 The Xi show - Everyone is watching to see how China's most powerful man will balance growth and reform 20140320 Son the acquisitor - SoftBank's CEO just might be addicted to growth 20140327 REMAKING THE MAKERS - Faster, smarter, more sophisticated: Asian plants are rewriting the book on manufacturing 20140403 Matriculation generation - Asia's university competition is anything but academic 20140410 Growth Central - Born a tiny shop in Bangkok, Thailand's Central Group has grown into a regional powerhouse with global reach 20140417 Economic reboot - Taiwan's companies morph to keep grip on fast-changing global IT market 20140424 A future in drought - Governments and businesses scramble to find tomorrow's water sources 20140501 Beautiful opportunities - Fashion is now radiating from many Asian metropolises, not just Tokyo, and the money is flowing 20140508 Asia's pull - Innovation and an expanding talent pool are giving the region unprecedented global sway 20140515 The bitter divide - Where is Thailand headed and what does it mean for business? Special Report - Showdown in Asia's budget skies 20140522 Unlocking India - Can Narendra Modi open the country for business? 20140529 Eye on change - The Bank of Japan's Haruhiko Kuroda says Asia has a lot of work to do Special Report- Singapore vs. Hong Kong, Asia's go to business centers are fighting for their futures 20140605 Boardroom visionaries - Female CEOs weave unique perspectives into business gold Exclusive interview Raghuram Rajan Governor of Reserve Bank of India International conference on The Future of Asia 20140612 BORDERLESS ASEAN - Rewards and challenges of economic integration 20140619 Manufacturing a crisis - The world is paying the price of China's runaway production 20140619 Manufacturing a crisis - Global foodmaker intent on gobbling up bigger piece of Asian pie 20140703 Miracle workers - Ambitious Filipinos are bringing global success home 20140710 Latin America-Asia: Emerging routes - Ideas, innovations and the companies that hatch them are linking the regions

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