MEDIA COVERAGE REPORT 2013 Sample Report Company XYZ

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Summary NOTE

This document provides examples of

FOR MORE INFORMATION ABOUT ADVERTISING SPACE RATES (ASRS) AND THE METHODOLOGY USED, SEE THE END OF THE REPORT.

the key features of an iSentia Media Coverage Report with Advertising Space Rates (ASRs). Quantitative Media Coverage Reports by iSentia provide instantly comparable and easy to understand metrics that enable you to plan and evaluate your performance across all media: press, radio, television and internet.

iSentia has access to the most comprehensive media content database across Australia and New Zealand. This ensures your reports provide a complete picture of your media profile, based on all of your relevant media, not just some or most.

Using world-leading methodologies, the iSentia analysis team develops quantitative reports that provide you with:

Our objective reports also provide you with a concise summary of key findings based on your selected media content. Advanced and customised charting options, including product, brand, topic or spokesperson breakdowns are available upon request.

Audience/circulation figures for each media type. Information on your leading media, journalists and comperes.

NOTE ALL DATA USED FOR THE CHARTS AND TABLES IN THIS DOCUMENT ARE FOR DEMONSTRATION PURPOSES ONLY, AND ARE NOT SPECIFIC TO ANY CLIENT OR INDUSTRY.

Advertising Space Rates.

COMPANY XYZ / MEDIA COVERAGE REPORT / 2012 SAMPLE REPORT

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Coverage by Media Type Chart 1 All Media

NOTE INTERNET, 74, 7.0%

CHART 1 SHOWS THE VOLUME AND PROPORTION OF COVERAGE IN EACH MEDIA TYPE.

PRESS, 234, 22.2% RADIO, 420, 39.9%

TELEVISION, 326, 30.9%

Table 1 MEDIA TYPE

VOLUME

AUDIENCE/ CIRCULATION

ADVERTISING SPACE RATES

RADIO

420

14,358,300

$736,678

TELEVISION

326

3,324,000

$974,689

PRESS

234

32,509,556

$2,551,080

74

2,551,306

$627,198

1,054

52,834,162

$4,889,645

INTERNET

TOTAL

COMPANY XYZ / MEDIA COVERAGE REPORT / 2012 SAMPLE REPORT

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Coverage by State Chart 2 Press

NOTE

120

12,000,000

100

10,000,000

80

8,000,000

60

6,000,000

40

4,000,000

20

2,000,000

0

CIRCULATION

14,000,000

VOLUME

140

THESE CHARTS SHOW THE VOLUME AND AUDIENCE OR CIRCULATION OF COVERAGE IN EACH STATE IN EACH MEDIA TYPE. NOTE ALL INTERNET COVERAGE IS TREATED AS NATIONAL

0 NSW

NAT'L

QLD

VIC

WA

VOLUME

ACT

TAS

SA

NT

CIRCULATION

Table 2 STATE

VOLUME

CIRCULATION

ADVERTISING SPACE RATES

NSW

76

11,764,668

$528,852

NATIONAL

45

5,493,834

$1,680,591

QLD

39

2,446,265

$42,132

VIC

38

8,973,535

$200,929

WA

11

2,101,561

$65,725

ACT

9

301,599

$12,849

TAS

7

216,845

$4,330

SA

6

1,149,590

$12,015

NT

3

61,659

$3,657

234

32,509,556

$2,551,080

TOTAL

COMPANY XYZ / MEDIA COVERAGE REPORT / 2012 SAMPLE REPORT

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270

9,000,000

240

8,000,000

210

7,000,000

180

6,000,000

150

5,000,000

120

4,000,000

90

3,000,000

60

2,000,000

30

1,000,000

0 VIC VOLUME

200

2,000,000

150

1,500,000

100

1,000,000

50

500,000

0

0 NSW

QLD AUDIENCE

QLD

VIC

SA WA VOLUME

NT ACT AUDIENCE

TAS

Table 4

Table 3

VOLUME

AUDIENCE

ADVERTISING SPACE RATES

NSW

153

1,942,000

$567,581

$244,793

QLD

61

426,000

$108,010

430,000

$27,577

VIC

46

322,000

$139,459

14,358,300

$736,678

SA

18

65,000

$44,385

WA

16

455,000

$81,446

NT

14

14,000

$17,688

ACT

12

78,000

$14,208

TAS

6

22,000

$1,912

326

3,324,000

$974,689

VOLUME

AUDIENCE

ADVERTISING SPACE RATES

NSW

201

5,025,000

$464,308

VIC

133

8,903,300

QLD

86

420

TOTAL

2,500,000

0 NSW

STATE

250

AUDIENCE

10,000,000

AUDIENCE

VOLUME

300

VOLUME

Chart 4 Television

Chart 3 Radio

STATE

TOTAL

COMPANY XYZ / MEDIA COVERAGE REPORT / 2012 SAMPLE REPORT

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Leading Media NOTE

28

7,000,000

24

6,000,000

20

5,000,000

16

4,000,000

12

3,000,000

8

2,000,000

4

1,000,000

0

CIRCULATION

VOLUME

Chart 5 Press

THESE CHARTS SHOW THE VOLUME AND AUDIENCE OR CIRCULATION OF THE LEADING OUTLETS FOR EACH MEDIA TYPE.

0

THE SYDNEY THE DAILY HERALD SUN THE NEWCASTLE THE SUN-HERALD MORNING TELEGRAPH CANBERRA HERALD COURIERHERALD TIMES MAIL VOLUME CIRCULATION

180

4,500,000

160

4,000,000

140

3,500,000

120

3,000,000

100

2,500,000

80

2,000,000

60

1,500,000

40

1,000,000

20

500,000

0

AUDIENCE

VOLUME

Chart 6 Radio

0 HOT FM 91.1 SUNSHINE COAST

2AY ALBURY

ABC NEWSRADIO

2GB SYDNEY

VOLUME

COMPANY XYZ / MEDIA COVERAGE REPORT / 2012 SAMPLE REPORT

FOX FM MELBOURNE

ABC 774 MELBOURNE

AUDIENCE

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30

1,200,000

25

1,000,000

20

800,000

15

600,000

10

400,000

5

200,000

0

AUDIENCE

VOLUME

Chart 7 Television

0 CHANNEL 7

CHANNEL 10 VOLUME

SKY NEWS AUSTRALIA AUDIENCE

40

1,600,000

35

1,400,000

30

1,200,000

25

1,000,000

20

800,000

15

600,000

10

400,000

5

200,000

0

AUDIENCE

VOLUME

Chart 8 Internet

0 SMH.COM.AU

THEAUSTRALIAN. COM.AU

DAILYTELEGRAPH. COM.AU

VOLUME

COMPANY XYZ / MEDIA COVERAGE REPORT / 2012 SAMPLE REPORT

HERALDSUN. COM.AU

AUDIENCE

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Leading Bylines/Comperes NOTE

8

800,000

6

600,000

4

400,000

2

200,000

0

CIRCULATION

VOLUME

Chart 9 Press

THESE CHARTS SHOW THE VOLUME AND AUDIENCE OR CIRCULATION OF THE LEADING BYLINES OR COMPERES IN EACH MEDIA TYPE.

0 THE DAILY TELEGRAPH

HERALD THE AUSTRALIAN SUN AUSTRALIAN WOMEN`S (MELBOURNE) WEEKLY

ANDREW CLENNELL & ANNETTE SHARP

THE AGE

SHARON KRUM VOLUME

THE SYDNEY THE MORNING CANBERRA HERALD TIMES

SIMON MANN

SALLY PRYOR

CIRCULATION

25

2,500,000

20

2,000,000

15

1,500,000

10

1,000,000

5

AUDIENCE

VOLUME

Chart 10 Radio

500,000

0

0 MORNINGS, CONVERSATION BREAKFAST, ABC 774 HOUR, 3AW MELBOURNE ABC 774 MELBOURNE MELBOURNE JON FAINE

BREAKFAST, AFTERNOONS MORNINGS, MELBOURNE 3AW 3AW TALK MELBOURNE MELBOURNE RADIO

ROSS STEVE PRICE DENIS WALTERNEIL MITCHELL STEVENSON & JOHN BURNS VOLUME AUDIENCE

COMPANY XYZ / MEDIA COVERAGE REPORT / 2012 SAMPLE REPORT

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140

700,000

120

600,000

100

500,000

80

400,000

60

300,000

40

200,000

20

100,000

0

AUDIENCE

VOLUME

Chart 11 Television

0 WEEKEND THE MORNING SUNRISE, SHOW, CHANNEL SEVEN CHANNEL SEVEN LARRY EMDUR & SAMANTHA ARMYTAGE

TEN NEWS

LARRY BILL WOODS & EMDUR & KYLIE DEBORAH KNIGHT GILLIES VOLUME

THE CIRCLE, CHANNEL TEN

THE CIRCLE, CHANNEL TEN

DENISE DRYSDALE

COLIN LANE

AUDIENCE

15

250,000

12

200,000

9

150,000

6

100,000

3

50,000

0

AUDIENCE

VOLUME

Chart 12 Internet

0 DAILY TELEGRAPH. COM.AU

SMH.COM.AU

JULIAN LEE

SMH.COM.AU

DAILY TELEGRAPH. COM.AU

HERALDSUN. COM.AU

CARIS BIZACCA TONYA TURNER VOLUME AUDIENCE

COMPANY XYZ / MEDIA COVERAGE REPORT / 2012 SAMPLE REPORT

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Methodology Media Coverage Reports by iSentia

ASR Methodology

provide valuable information on the

The Advertising Space Rates (ASRs) methodology used by iSentia is based on:

volume of media coverage and

Print

audience reach in various regions

Casual column centimetre advertising rates

and categories to assist clients in

Size of the content

evaluation of publicity and planning

Broadcast (Radio & Television) 30 second cost per thousand (CPM)

media strategy. Advertising Space Rates provide the cost of purchasing the equivalent amount of media space and/or time as advertising and are another quantitative statistic used to evaluate publicity. iSentia does not use the term “Advertising Value Equivalents” (AVEs or EAVs) because editorial and advertising are not equivalent (they are quite different in format, layout and content, with editorial sometimes being unfavourable) and this calculation is not a measure of value (it is a measure of comparative cost). Media Analysis Reports by iSentia provide more information through qualitative and quantitative analysis. This includes the favourability of media coverage measured in terms of positioning, prominence, messages communicated, and other key variables. Media Analysis Reports are recommended where thorough understanding of the likely impact and effects of media coverage is required. Contact iSentia for more information on this product.

Timeslot average audiences Prime time 30 second rate cards (where CPM/audiences are unavailable) Duration of the content

Internet Cost per thousand (CPM) Monthly page impressions Monthly unique visitors Monthly stories served Rate cards for internet (where CPM are unavailable) Size of the content

For more information, see our website: http://www.iSentia.com, or contact your Service Team.

COMPANY XYZ / MEDIA COVERAGE REPORT / 2012 SAMPLE REPORT

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