Marketing Highlights Jim Chase – Marketing Co-chair Chief Evangelist, Silicon Image Susan Polizzotto– Marketing Co-chair Sr. Marketing Manager, Qualcomm, Technologies, Inc. 24 November 2014
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Agenda 1. Call to Action 2. Introduction 3. 2014 Year in Review 4. 2015 Focus 5. Member Resources 6. Wrap Up 24 November 2014
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Call to Action – Las Vegas, Jan 6-9
Want to show off your AllSeen efforts? Why not host us in your booth? 24 November 2014
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Marketing Committee Introduction • Goal – Drive awareness of and participation in AllSeen Alliance through effective messaging and strong industry presence in support of Alliance members
• Co-chairs – – Jim Chase, Silicon Image – Susan Polizzotto, Qualcomm Technologies, Inc.
• Secretary – – Brett Preston, Linux Foundation
• Marketing Committee meetings – Held biweekly for one hour alternating (by the week) • Wednesdays at 9:00pm Pacific Time (next call 11/26) • Thursdays at 6:00am Pacific Time (next call 12/11) 24 November 2014
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FY14 Marketing Committee Objectives • Inform and amplify to industry and members about companies using AllJoyn
• Create awareness to grow Alliance membership • Inform and amplify to industry and members about code contributions
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2014 in Review • Membership from 24 to 80+ less than 11 months • Events – Hackfest, May 1, San Jose – AllSeen Alliance mini-hackfest, August 23, Phoenix – AT&T Code for Car and Home Hackathon, September 6-7, Las Vegas – IFA, Berlin, Sept 5-10
• Strong PR and Communications Coverage • Awards – Postscapes’ Best Open Source IoT Project • Branding Guidelines and Logo for ‘Designed for AllSeen’ • Commercial products from 10 companies…with more to come!
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Marketing Communication • AllSeen Alliance Blog
https://allseenalliance.org/news-and-events/blogs
– Announcements, featured members
• Monthly newsletters https://allseenalliance.org/news-and-events/newsletters • PR – New member announcements – Working Group formation – Analyst/media briefings – Code releases
• Social media
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2014 YTD Communications Summary • 15 Press Releases • 16 Blog Posts • 38 Media / Analyst Briefings with media and/or analysts • 10 Speaking Engagements • 4 Newsletters • 1 Award
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PR / Social Metrics
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IFA 2014 - Berlin • AllSeen Alliance Hosted by Haier
• 2 IFA Product Technical Innovation Awards
• Joint demo with Haier, Panasonic speakers, and LIFX light bulbs
• LG displayed their WebOS TVs with AllJoyn
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AllSeen Alliance Momentum The Language of the Internet of Things “A number of industry groups are trying to standardise how things connect and community. One of the most prominent is the AllSeen Alliance, a consortium of firms from such diverse worlds as semiconductors, white goods, consumer electronics and retail.”
Appliance Maker Electrolux Joins IoT Initiative the AllSeen Alliance “This group is one of the most diverse consortiums, with members ranging from consumer electronics and chipset manufacturers to retailers and service providers.” 24 November 2014
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What they are Saying “The AllSeen Alliance is like train that is picking up steam as it signs Sony as a member on Tuesday after last week announcing top appliance maker Electrolux. ” – Stacey Higginbotham http://gigaom.com/2014/09/02/sony-commits-to-theallseen-alliance-as-did-electrolux/
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2015 Focus • Raise awareness to industry and members about certification, logo and ‘Designed for AllSeen’ programs and promote commercialized products
• Begin outreach/ engagement with developer community • Strengthen Alliances communication and resources for current and new members building and developing for IoT
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Breakout Session Agenda (Closed to members only) • FY14 YTD Marketing Accomplishments and Review • FY15 Marketing Plan: Objectives and Strategies (draft) • FY15 Marketing Tactics per marketing function • Certification and Logo usage discussion
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Marketing Resources for Members • ASA Blog https://allseenalliance.org/news-and-events/blogs • Social Media – Twitter @AllSeenAlliance, YouTube, Facebook, Google+
• Marketing collateral resources available on the Wiki https://wiki.allseenalliance.org/members_private/ marketing_committee – Register at https://allseenalliance.org/user/register – send your username to
[email protected]
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Marketing Collateral Resources • Members' Calendar of Calls and Events • Meeting information: Minutes / Presentations • Brand tools and templates – PowerPoint templates, Word template, Icon Library – AllSeen Alliance Logo and brand guidelines
• Messaging Guide – PowerPoint decks: Why Join deck / Speakership deck
• Collateral and Signage: Data Sheets, tradeshow signage
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Wrapping Up… CES2015 is almost here…
Are you interested in hosting?
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Thank you Follow us on
For more information on AllSeen Alliance, visit us at: allseenalliance.org & allseenalliance.org/news/blogs
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