MEDIA KIT 2014

The Journal of Canadian Denturism / Le Journal de la Denturologie Du Canada

D e n t u r o l o g i e c a n a d a

*Based on statistical research, on average, specialized business publications have pass-along readership rates of 3-4 people per copy.

Looking to reach

denturists

across Canada? Denturism Canada/Denturologie Canada has a controlled circulation of 2,300 with a pass-along readership of over 6,900*. It is distributed to all Provincial/Territorial association members, leaders of denturist organizations in the U.S. and overseas as well as heads of educational departments and other key people selected by the association.

EXTRA EXPOSURE ON THE WEB! Ads booked in Denturism Canada/Denturologie Canada appear online – free!

The Journal of Canadian Denturism / Le Journal de la Denturologie Du Canada

D e n t u r o l o g i e c a n a d a

Reach your target market at key times

Denturism Canada/Denturologie Canada, in its role as the official publication of the Denturist Association of Canada, is committed to providing high quality information of a scientific nature in a timely and entertaining matter. Denturism Canada/Denturologie Canada is also dedicated to providing a forum for exchange of professional opinion along with national, international and provincial news.

Zen

Art

PM #40065075 Return undeliverable Canadian addresses to: [email protected]

and the of computer maintenance

Summer/ÉtÉ 2013

FALL/AUTOMNE 2012

Technorama in Toronto April, 2014 BONUS DISTRIBUTION AT TECHNORAMA Space Closing: Mid February Distribution: Mid March

PM #40065075 Return undeliverable Canadian addresses to: [email protected]

October 9-12 | Montreal

Fall 2014: Space Closing: Late August Distribution: Late September

DoubleTree by Hilton Hotel Toronto Airport

• 8th World Symposium on Denturism • Phonares teeth • Technorama

D e n t u r o l o g i e C a n a D a

D E N T U R O L O G I E C A N A D A

DAC AGM AND DAO PERFECTING YOUR PRACTICE September 18-22, 2012

Also:

the Journal of Canadian Denturism / le Journal de la Denturologie Du Canada

*Covers subject to change.

The Journal of Canadian Denturism / Le Journal de la Denturologie Du Canada

PM #40065075 Return undeliverable Canadian addresses to: [email protected]

D e n t u r o l o g i e C a n a D a

Spring 2014:

Summer 2014:

ALSO:

• Established toothing in a new outfit • Candulor competition

the Journal of Canadian Denturism / le Journal de la Denturologie Du Canada Winter/Hiver 2011

spring/printemps 2013

the Journal of Canadian Denturism / le Journal de la Denturologie Du Canada

BONUS DISTRIBUTION AT AGM Conference and Trade Show Space Closing: Mid May Distribution: Mid June

D e n t u r o l o g i e C a n a D a

International Federation of Denturists AGM Amsterdam, The Netherlands Meeting Recap

Winter 2014: Space Closing: Late October Distribution: Early December

Also:

• Grey market dental products • PYP review • A complete denture technique

Also: • DACnetTM • Selling your business • Simplified face bow for esthetics and function

PM #40065075 Return undeliverable Canadian addresses to: [email protected]

Full Colour Advertising Rates

*Ads booked in the print magazine will APPEAR ONLINE AT NO EXTRA COST! 1 Time Rate

4 Time Rate

OBC

$2150

$1900

Online Magazine* FREE with print booking!

IFC/IBC

$2050

$1800

FREE with print booking!

Full page

$1850

$1700

FREE with print booking!

1/2 page Island

$1550

$1400

FREE with print booking!

1/2 page

$1350

$1200

FREE with print booking!

1/3 page

$1000

$850

FREE with print booking!

1/4 page

$850

$750

FREE with print booking!

1/6 page

$650

$550

FREE with print booking!

• 10% premium for all guaranteed positions (not including covers). • Rates for stitched and poly-bagged inserts available upon request. • Costs incurred for publication-produced ads or non-compatible electronic files will be charged to the advertiser. • Rates are net of agency commission.

• The publisher and DAC reserve the right to reject advertising that is deemed inappropriate. • The publisher and DAC cannot be held liable for any material used or claims made in advertising included in this publication.

To reach denturists across Canada through Denturism Canada/Denturologie Canada and its targeted readership, contact Chad at your earliest convenience to discuss your company’s promotional plans for 2014.

Chad Morrison, Marketing Manager E-mail: [email protected] Phone: 204-985-9788

Toll Free: 866-985-9788

Fax: 204-985-9795

Toll Free Fax: 866-985-9799

Published for DAC by:

A message from the President

A

s a staunch supporter of and contributor to the denturism industry, we know that your company has a vested interest in its well-being. In my position as President of The Denturist Association of Canada, I can assure you that we share the desire to make it as strong, vibrant and progressive as possible. To that end, our association’s magazine, Denturism Canada/Denturologie Canada, plays a vital role in the building and strengthening process, from providing timely and relevant industry and association news to dealing with important issues and helping our members become better prepared for meeting the challenges they face every day. Denturism Canada/Denturologie Canada is truly an important communication vehicle. The feedback we continually receive from our members and readers is that the magazine is well received, appreciated and highly valued. As we strive to ensure that our journal fulfills its important responsibilities, I ask you to take full advantage of its potential to effectively promote your company’s products and services and to demonstrate your commitment to and support of both the industry and our association. If you are currently a regular advertiser in Denturism Canada/ Denturologie Canada, we thank you. If you have yet to make the most of this opportunity, we sincerely encourage you to include us in your marketing plans for the year ahead. It is definitely a win-win situation for all concerned. Michael C. Vout, DD President, Denturist Association of Canada

Our advertisers include:

Executive 2013-2014

Denturist Association of Canada L’Association des Denturologistes du Canada

President Michael C. Vout, DD 1st Vice President Paul Hrynchuk, DD 2nd Vice President Beniot Talbot Vice President - Administration Daniel Robichaud Vice President - Finance Maria Green, RD Past President David L. Hicks, DD National Office 66 Dundas Street East Belleville, Ontario K8N 1C1

The Journal of Canadian Denturism / Le Journal de la Denturologie Du Canada

MEMBER & SOURCE GUIDE 2015

D e n t u r o l o g i e c a n a d a

2015 *Covers subject to change.

Denturist Association of Canada L’association des Denturologistes du Canada

MEMBER & SOURCE GUIDE

The 2015 Denturist Member and Source Guide is an invaluable source of information for practicing denturists across Canada. Detailing membership services and provinceby-province membership listings, this easy-to-use resource manual also offers denturists an overview of provincial fee structures, practical guidelines for providing a variety of professional services and the Buyers’ Guide product source directory. It is a vital resource for the day-to-day practice of denturism in Canada. The distribution of 1,500 includes all members of the Denturist Association of Canada (except Quebec) as well as related professionals and organizations.

Denturist Association of Canada

Space Closing: Late January 2015 Distribution: March 2015

9th World Symposium on Denturism 2014 October, 2014 Hilton Montreal Bonaventure Quebec, Canada Organized by:

In partnership with:

In collaboration with:

Advertising specs

Advertising Rates Inside Front Cover

Covers (4 color only)

Divider Tabls (4 color only)

Text Pages (b&w only)

Online Magazine*

$2,600

–

–

FREE with print booking!

Inside Back Cover

$2,600

–

–

FREE with print booking!

Outside Back Cover

$2,800

–

–

FREE with print booking!

Full page

–

$2,400

$1,450

FREE with print booking!

1/2 page

–

$1,450

$900

FREE with print booking!

1/4 page

–

–

$650

FREE with print booking!

*Ads booked in the print magazine will APPEAR ONLINE AT NO EXTRA COST!

Ad Size

Width

Depth

IFC/IBC/OBC Bleed Trim Live Area

9.25” 9” 8.25”

11.25” 11” 10.25”

Full Page Bleed Trim Live Area

8.75” 8.5” 7.5”

11.25” 11” 10”

1/2 page

7”

4.625”

1/4 page vertical

3.375”

4.625”

1/4 page horizontal

4.625”

3.375”

To reach denturists across Canada through the 2015 Denturist Member and Source Guide and its targeted readership, contact Chad at your earliest convenience to discuss your company’s promotional plans for 2015.

Chad Morrison, Marketing Manager E-mail: [email protected] Phone: 204-985-9788 Fax: 204-985-9795

Published for DAC by:

Toll Free: 866-985-9788 Toll Free Fax: 866-985-9799

W kingity NEwor tun

t r Ne ppo O

COMPANY PROFILES

Profile

OPTIONS COMPANY PROFILES Quality and Dependability in Customer Communication

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500 words plus photo and logo

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ipisci eraesto odiam velit et, sum at vel dolorero odolorp raesequis eu feuguerci te dolor aliquatem il utat alit lore tem venibh erilla augiamc nulla faccum ea commolorper acilluptat, vullaor alis at. Duis dip enim ipsum niat. Ut lorero consequis eliscil quat, quamcom odiam vulla. feugiamcommy nim augiamc nsequam, se dolenis nostio commodo enibh dolorero odolorp raesequis eu feuguerci te dolor aliquatem il utat alit lore tem venibh erilla augiamc nulla faccu dolorero odolorp raesequis eu feuguerci te dolor aliquatem il utat alit lore tem

Cost: $2,000 euismodolore tie eugait nibh eu feu feuismo uptat praessed min ut inisit utpat, quis nostiselessi blandio corercil iure faccum aute dolore et te dolor aliquatem il utat alit lore tem venibh erilla augiamc nulla

Kelman & Associates Ltd.

Quality and Dependability in Customer Communication

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COMPANY PROFILES Kelman & Associates Ltd. Quality and Dependability in Customer Communication Lor iustrud do exerit num zzriustrud ea at ipit del ilit augait lummy nos do odignisi erit nullaore mod tem zzrilla con utat ver il ex eugiam doloreros dolortis delit augiam vel exeraesequis nisl dolortie consed do od et ullandipit at, quam il dipsustrud tisl eugait volortie tismod magniscil do eu feugiat num zzriuscinibh ea facipit, quamet acipit elisl ilit aliquam doloreet nulputpat. Ut ad deliquat am, quipis non ercil ese erat. Ut la commodit laortie magna feugue minim velenisl dolut adigniam doloboreetuero eugait veraessequis dolessequate modoles quisis nissi. Lortinibh ea core vel delisiscipit nit amcon velit, vulput wis duis nit ad ming euiscidunt lorperat luptat loborperos dip euguerat. Duis dolorpe ostie dolor sectet inisl dip eum duis amconse uisim dolobor incilit laoreet alit ut at, quat lorem quatue con etLorem dolestion ullam zzrit iustie et wisi. Lorpero dunt alismodipsum quis dolutatie volortis nostio commolesse coreratetue ming

et velessi blandio corercil iure faccum aute dolore et ipisci eraesto odiam velit et, sum at vel Ut lorero consequis eliscil quat, nsequam, se dolenis nostio commodo enibh euismodolore tie eugait nibh eu feu feuismo Lorpero dunt alismodipsum quis dolutatie volortis nostio commolesse coreratetue ming et ming et velessi blandio corercil iure faccum aute dolore et ipisci eraesto odiam velit et, sum at vel dolorero odolorp raesequis eu feuguerci te dolor aliquatem il utat alit lore tem venibh erilla augiamc nulla faccum ea commolorper acilluptat, vullaor alis at. Duis dip enim ipsum niat. Ut lorero consequis eliscil quat, quamcom odiam vulla feugiamcommy ni.

Option #2:

Half Page Profile 250 words plus photo and logo

Cost: $1,500

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COMPANY PROFILES Duis dolorpe ostie dolor sectet inisl dip eum duis amconse uisim dolobor incilit laoreet alit ut at, quat lorem quatue con etLorem dolestion ullam zzrit iustie et wisi.Lorpero dunt alismodipsum quis dolutatie volortis nostio commolesse coreratetue

Option #1:

Full Page Profile

Kelman & Associates Ltd. Lor iustrud do exerit num zzriustrud ea at ipit del ilit augait lummy nos do odignisi erit nullaore mod tem zzrilla con utat ver il ex eugiam doloreros dolortis delit augiam vel exeraesequis nisl dolortie consed do od et ullandipit at, quam il dipsustrud tisl eugait volortie tismod magniscil do eu

As a key player in the denturism industry, we invite you to participate in an exclusive offer to showcase your company to over 2,300 industry decision makers nationally. Your company has the option of being featured in a full page, half page or quarter page profile published in an upcoming edition. It is a great opportunity to present your company and its products, services and features to industry leaders across Canada.

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actual size: 8 1/2” x 11”

actual size: 8 1/2” x 11”

Option #3:

Quarter Page Profile 125 words plus photo and logo

For more information or to reserve your profile, contact:

Cost: $1,000

Chad Morrison, Marketing Manager E-mail: [email protected] Phone: 204-985-9788 Toll Free: 866-985-9788 Fax: 204-985-9795 Toll Free Fax: 866-985-9799

actual size: 8 1/2” x 11”

FRteEvidEeo link

The Journal of Canadian Denturism / Le Journal de la Denturologie Du Canada

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D e n t u r o l o g i e c a n a d a

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The Journal of Canadian Denturism / Le Journal de la Denturologie Du Canada FALL/AUTOMNE 2012

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DAC AGM AND DAO PERFECTING YOUR PRACTICE September 18-22, 2012

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With print and electronic communication operating hand-in-hand, you can take advantage of the fact that Denturism Canada/Denturologie Canada is available online in a highly interactive format.

10/3/12

PM #40065075 Return undeliverable Canadian addresses to: [email protected]

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2:40 PM

ALSO:

• Established toothing in a new outfit • Candulor competition

A user-friendly, interactive Media Rich PDF format that includes: 1. Active hyper-links to all websites and e-mails contained in the publication 2. Active links to the specific stories from the front cover and contents page 3. Active links to advertiser websites from their ads

FREE to print advertisers Visit us online, www.denturist.org

Our con

t men on

the en r o f n vir r e c

is more than just talk As we continue to deliver valuable information through the pages of this magazine, in a printed format that is appealing, reader-friendly and not lost in the proliferation of electronic messages that are bombarding our senses, we are also well aware of the need to be respectful of our environment. That is why we are committed to publishing the magazine in the most environmentally-friendly process possible. Here is what we mean: • We use lighter publication stock that consists of recycled paper. This paper has been certified to meet the environmental and social standards of the Forest Stewardship Council® (FSC®) and comes from responsibly managed forests, and verified recycled sources making this a RENEWABLE and SUSTAINABLE resource. • Our computer-to-plate technology reduces the amount of chemistry required to create plates for the printing process. The resulting chemistry is neutralized to the extent that it can be safely discharged to the drain. • We use vegetable oil-based inks to print the magazine. This means that we are not using resource-depleting petroleum-based ink products and that the subsequent recycling of the paper in this magazine is much more environment friendly.

• During the printing process, we use a solvent recycling system that separates the water from the recovered solvents and leaves only about 5% residue. This results in reduced solvent usage, handling and hazardous hauling. • We ensure that an efficient recycling program is used for all printing plates and all waste paper. • Within the pages of each issue, we actively encourage our readers to REUSE and RECYCLE. • In order to reduce our carbon footprint on the planet, we utilize a carbon offset program in conjunction with any air travel we undertake related to our publishing responsibilities for the magazine.

So enjoy this magazine...and KEEP THINKING GREEN.

ource: Magazines Canada Fact Book

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The focused process of magazine reading leads to less media multi-tasking, ensuring single-minded attention to advertising.

2. Magazine advertising is targeted:

Magazines engage readers in very personal ways. There is a magazine for every profession, industry and personal interest. Use magazines to reach your target audience in a meaningful way.

3. Magazine advertising is relevant and welcomed:

Consumers value magazine advertising, reading it almost as much as the editorial itself. The ads are accepted as an essential part of the magazine mix.

4. Magazines are credible:

Consumers trust magazines so much that they are the leading sources of information that readers recommend by word-of-mouth to others.

offer a lasting message: 5. Magazines Ads keep working 24/7. They provide a lasting, durable message with time to study a brand’s benefits.

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Magazine editorial imbues ads with brand relevant imagery, associations and a frame of reference that delivers greater reader receptivity to brand ads.

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Magazines are where consumers go for ideas and inspiration. That is why magazine ads are leading influencers, driving readers to advertiser websites and to start a search.

8. Magazines drive the purchase funnel:

Magazines are effective across all stages of the purchase funnel, especially brand favorability and purchase consideration – the most sought after metrics that are the hardest to sway.

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Allocating more ad dollars to magazines in the marketing mix improves marketing and advertising return on investment (ROI).

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The Journal of Canadian Denturism / Le Journal de la Denturologie Du Canada

D e n t u r o l o g i e c a n a d a

Production Requirements • Adobe InDesign CS5 • Adobe Photoshop CS5 • Adobe Illustrator CS5 (earlier versions of the above programs are also acceptable.)

• We accept tifs, jpegs, eps and pdf files at a resolution of at least 300 dpi • Ads must be prepared to the correct dimensions and shape, or be subject to production charges • ALL FONTS used must be included • ALL LINKS / IMAGES used must be included

Ad Material Submission Info AD Dimensions: Ad Size

Width

Width

Depth

1/3 square

4.625”

4.625”

11” 10.75” 9.5”

1/3 vertical

2.125”

9.5”

1/3 banner

7”

3.25”

1/4 vertical

3.375”

4.625”

8.5” 8.25” 7”

11” 10.75” 9.5”

1/4 banner

7”

2.5”

1/6 horizontal

4.625”

2.125”

1/6 vertical

2.125”

4.625”

7”

6.125”

1/6 banner

2/3 vertical

4.625”

9.5”

1/2 island

4.625”

7”

7”

4.625”

Double Page Spread Bleed Trim Live Area

16.75” 16.5” 15.5”

Full page Bleed Trim Live Area 2/3 horizontal

1/2 horizontal

Depth

Ad Size

7”

1.625”

1/8 horizontal

3.375”

2.125”

1/8 vertical

2.125”

3.375”

Full page

2/3 Horizontal

2/3 Vertical

1/2 Island

1/2 Horizontal

1/3 Square

1/3 Vertical

1/3 Banner

1/4 Vertical

1/4 Banner

1/6 Horizontal

1/6 Vertical

1/6 Banner

1/8 Horizontal

1/8 Vertical

• All pantone/spot colours MUST be converted to CMYK • Include a hard copy (colour or black proof) or e-mail a pdf for proofing purposes • We support CDs and DVDs • All above requirements for sending electronic files apply to sending by e-mail • Use STUFFIT or WINZIP to compress large files • Attach all related files (fonts, links, graphics) • DO NOT embed files in your e-mail or Word document • Contact us for ftp site information for files that are too large to e-mail • Include a pdf for proofing purposes, or fax a hard copy to 866-985-9799 • Costs incurred for publicationproduced ads or non-compatible electronic files will be charged to advertiser. Minimum charge $50.00 Please submit ad material to: STEFANIE INGRAM Ph: 866-985-9790 Fax: 866-985-9799 E-mail: [email protected] Craig Kelman & Associates 3rd Floor - 2020 Portage Ave. Winnipeg, Manitoba R3J 0K4 www.kelman.ca