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Gathering the world defence markets for Business - Future - Innovation - Technology

d l r o w e h t n Joi n o i t i b i h x e reference Under the patronage of

PARIS 14 - 18 JUNE 2010 www.eurosatory.com

Presided over by

Why Eurosatory comes first ? Eurosatory gives access to all the world defence markets, unlike the regional exhibitions

Launch your products and raise your recognition on the land and air-land defence and homeland defence scene worldwide

Appreciate the trends benchmark your offer, discover the new technologies and future defence orientations

As a forum for meeting and interacting with all the defence players, Eurosatory allows all political-military decision-makers and industry players to obtain, in a single place within five days, all the information they need and to find solutions to all their equipment requirements for military and security forces.

Communicate with more than 650 international journalists

Take advantage of the best conditions to increase your return on investment in five days gain access to international visibility, draft contracts, media coverage, numerous delegations, very high level international attendance while enjoying the lowest cost per m2

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Sell by meeting buyers, decision-makers and users from the armed forces of different countries.

See new products and systems in live - Outdoors: armoured vehicles and weapon systems in action in live demonstrations - Indoors: unmanned systems in operation on obstacles course

Develop and keep up your international contacts thanks to the quality of visitors: 32% of visitors belong to the executive level of their company or organisation

Guarantee for innovative SMEs and micro-enterprises to position themselves among world-ranked players

Exhibitors and visitors meet in Eurosatory … 37%

Weapons & Ammunition

36%

Land and Air Mobility C4ISR Command & Information Systems-Embbeded electronics

26%

Electronic warfare

21% 24%

Optronics - Night vision Security & Law enforcement Peace keeping

22%

25%

Logistics

13%

Upgrading

19%

Training & Simulation

34%

UGVs - New technologies

The Presidents’ exhibition More than 50% of exhibitor’s companies are headed by their Chairman or CEO

Personnel Support & Protection

22% 0

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40%

distribution of exhibitors by areas of activity in % visitors’ center of interest in %

... with converging interests

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Eurosatory, the biggest international exhibition for The exceptional return rate among exhibitors (70%) and visitors (50%) confirms Eurosatory Eurosatory: the world reference Outstanding results in 2008: 1,210 exhibitors from 52 countries: 68% international 52,414 visitors from 131 countries: 48% international 117 Official Delegations from 73 countries 4,500 representatives from armed forces of 86 countries

60,000 52,414 47,945

50,000 44,700 40,000

Presence of all the players from the world land and airland defence and security industry: - all the international primes - 79% of exhibitors are internationally ranked SMEs and micro-enterprises - proactive national representations illustrated by national pavilions or professional associations showcasing their national industries

38,800

30,000 1,500 1,200 900

827

600

460

1,210

978

1,074

587

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666

2006

2008

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International impact: More than 650 journalists from all five continents International media coverage: 328 media organisations on-site Network of Eurosatory agents around the world: more than 30 representatives

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Visitors Exhibitors Journalists

Showcase for innovations and future technologies -

Prime location for world technology launches Innovation stands: technology innovations showcased in a single area More than 1,500 equipment and weapon systems physically present on 138,600m2 indoor and outdoor area Live demonstration areas outdoors (armoured vehicles/motorised bridge/future soldier) and indoors (static demonstrations/unmanned vehicles/simulation/targets/firing ranges, night vision) - Technological clusters: exhibitors grouped by speciality

Relayed by: - Eurosatory Daily : official show daily, 4 issues, 34,500 copies - International Defence Press area: more than 50 defence magazines present - Catalogue: the world defence industry reference, 20,000 free copies distributed to visitors

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land and air-land defence and homeland defence as the key meeting place for players in the land defence and security fields Business week: gain access to world markets High-level meetings: - industry exhibitors and visitors: primes, suppliers, subcontractors, R&D, laboratories, institutes, service companies. 50% of exhibitors are headed by their Chairman or CEO. 30% of visitors belong to the executive level. - customers of the defence and security industry • decision-makers and buyers: official delegations (520 VIPs in 2008) • experts – influencers: Eurosatory Guests from 30 countries • users: 4,500 representatives from the armed forces of 86 countries • numerous international political and commercial delegations - international bodies: UN, NATO, EU - Strategy consultants: international experts present to advise managers of SMEs and micro-enterprises about export techniques

The opportunity to achieve your goals in five days thanks to appropriate innovative tools that can really accelerate the business process: • Eurosatory One-to-One Business Meetings®: 4,900 meetings involving 470 companies from 42 countries • a new service to put visitors and exhibitors in touch

“Forum” to prepare tomorrow’s defence and security -

International conference (in 2008: HLD) International Symposium (in 2008: Land forces and future coalitions) Conferences - workshops (in 2008: Future trends in simulation, etc.) Theme days (in 2008: India, Europe…) Think Tanks village bringing together institutes like IFRI, RUSI, FRS, HCFDC…

International events bringing together in one place defence experts from around the world and offering industry, politicians, the armed forces, researchers and the media an opportunity to reflect on tomorrow’s defence.

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New features at Eurosatory TECHNOLOGICAL CLUSTERS

INTERNATIONAL THINK TANKS To allow exhibitors and visitors to enhance their strategic vision, Eurosatory has a dedicated area for think tanks. They present their research, organise workshop-debates and take part in the different conferences during the show. In 2008, participation by IFRI, RUSI, FRS, HCFDC and SIPRI* gave the show an added dimension in terms of geopolitical analysis and defence concepts that was very much appreciated.

Exhibitors positioned on specific technology niches can exhibit in clusters to improve their visibility and be more easily identified by visitors. A conference area will be set aside for them. Some of the clusters planned for 2010: - Equipment for the individual soldier - Embedded electronics - CBRN - Night vision - Operational medicine - UAS – UGV - Training & Simulation… At Eurosatory 2008, each cluster accounted for more than 20% of visitors’ centres of interest.

EUROSATORY GUESTS

* IFRI : Institut Français de Relations Internationales / RUSI : Royal United Services Institute for Defence and Security Studies / FRS : Fondation pour la Recherche Stratégique / HCFDC : Haut Comité Français pour la Défense Civile / SIPRI : Stockholm International Peace Research Institute

EUROSATORY ONE-TO-ONE BUSINESS MEETINGS®: a business accelerator A business support tool that facilitates contact between primes and suppliers. Prepared in advance of the show by mutual agreement between the participants, the meetings are held during Eurosatory. This unique and free service in the Land Defence and Security world is particularly aimed at R&D staff, primes (buyers) and solution providers.

In addition to the 520 VIPs in the Official Delegations, Eurosatory, in association with the exhibitors, invites experts having an influence on major procurement and development decisions. 250 Eurosatory Guests from 30 countries attended the last edition.

“STRATEGY CONSULTANT” AREA Managers of exhibiting companies have access to international experts on industrial strategy and business development, recruited by Eurosatory in their geographical zone. On the basis of scheduled meetings to analyse specific problems, these experts offer their know-how and experience to exhibitors. In 2008, consultations allowed 150 company managers to obtain information about export opportunities in zones such as Russia, Asia, USA, India, South America and Israel.

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CONNECTING EXHIBITORS AND VISITORS Before the show, visitors can schedule and prepare meetings with exhibiting companies which appear in the catalogue. By signing up for this free service, exhibitors commit themselves to receiving visitors.

CATALOGUE Distributed free of charge to all visitors and exhibitors at the show, the catalogue is the world reference in the field. 20,000 copies were handed out in 2008. It can also be consulted on the Internet from one show to the next.

PRACTICAL INFORMATION © Rémi Pène-Fotolia.com

MEDIA

When & Where: Paris, 14-18 June 2010 Paris-Nord Villepinte is located between the City of Paris and Charles-de-Gaulle international airport and is easily accessible from all air, rail and road networks. Benefit from maximum media coverage and visibility Press centre (600 m2) to meet over 650 journalists from all five continents representing almost 330 media organisations. 60% of editorial coverage enhance exhibitors’ equipment and systems and press reports occurs more than six months after the show. Media distribution •23% professional press •40% defence press •12% radio & TV •12% national dailies and weeklies •13% press agencies & photo agencies

Prepare for the show on www.eurosatory.com Information for Eurosatory 2010 will be on line in June 2009. In the meantime, start preparing for the show today: - Accommodation - Transportation (special rates) - Activities in Paris: world culture capital - Travel information: currency, temperature, etc. - Access to the show And find out all about the previous edition (review, list of exhibitors…).

The international defence press area features stands for all the international trade press (more than 50 magazines). Eurosatory Daily the official show daily, produced by Jane’s. 34,000 copies are distributed to exhibitors and visitors, focusing on news, innovations and weapon systems. Visitors are informed through a permanent communication campaign by the organisers in the major defence and security exhibitions and in the international defence press.

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www.eurosatory.com

EUROSATORY is present: LIBDEX: November 10-13, 2008 / Tripoli – Libya IDEAS: November 24-28, 2008/ Karachi – Pakistan IDEX: February 22-26, 2009 / Abu Dhabi – UAE GSA: March 17-19, 2009 / Singapore LAAD: April 14-17, 2009 / Rio de Janeiro – Brazil IDEF: April 27-30, 2009 / Istanbul – Turkey IDET: May 5-7, 2009 / Brno – Czech Republic FORUM ENTREPRISES DEFENSE: May 22-23, 2009 / Versailles – France PARIS AIR SHOW: June 15-21, 2009 / Paris – France MSPO: August 31-September 3, 2009 / Kielce – Poland DSEi: September 8-11, 2009 / London – Great-Britain AUSA: October 5-7, 2009 / Washington – USA ADEX: October 20-25, 2009 / Seoul – Korea MILIPOL: November 17-20, 2009 / Paris – France DEFEXPO: February 2010 / Delhi – India

Consult and download information on the 2008 edition: - review - list of exhibitors - exhibitor data sheets from the catalogue - photos and video Identify yourself now - as an exhibitor - as a visitor Prepare your visit - Practical information - Eurosatory 2010 Catalogue (as of May 2010)

2008 key figures 1,210 exhibitors from 52 countries, 68% international 52,414 professional visitors from 131 countries (4,500 armed forces) 117 official delegations from 73 countries 250 Eurosatory Guests from 30 countries 666 journalists from all 5 continents 138,600 m2 of indoor and outdoor exhibition space

EXHIBIT – VISIT

PARIS 14 - 18 JUNE 2010 Xavier Fernier: Marketing and Sales Director - [email protected] Daphné Lepetit: France Sales Manager, International Press Relations – [email protected] Pauline Piltant: International Sales Manager: Western Europe, Americas (N&S), Africa – [email protected] Sarah Nicolas: International Sales Manager: Northern and Eastern Europe-Turkey-Russia – [email protected] Cyril Costa: International Sales Manager: Asia, Middle East – [email protected] A network of agents in 43 countries (see www.eurosatory.com)

25 Bd de l’Amiral Bruix - 75016 Paris – France Tel : +33 (0) 1 44 14 58 10 – Fax : +33 (0)1 42 30 70 88 [email protected] – www.eurosatory.com