JC GOLF
Who we are Since 1971, JC Resorts has been a proven leader in the management and operation of premium resort and golf properties where diverse entities are united by the same authentic vision. That means impeccable service without stuffiness, attention to detail without stifling formality and comfortable accommodations without pretentiousness. We revel in the unique and offer a customized approach to maximizing the performance of real estate assets while enhancing the distinctive character of each individual property.
JC Golf JC Golf is dedicated to providing the region’s finest variety of golf facilities and superior guest service to those who appreciate the tradition of the game of golf. Whether private, resort or daily fee focused, JC Golf has an excellent variety of golf courses for members and guests. And with a strong background in hospitality management, JC Golf has expertise in all areas of revenue generation, including food and beverage outlets, weddings and catering functions. JC Golf is a premier provider of upscale golf experiences.
JC Golf Portfolio
carmel mountain ranch San Diego, CA Compelling 18-hole championship golf with panoramic mountain and valley views. 18 Holes, Championship
ENCINITAS RANCH Encinitas, CA 18 Holes of championship golf in a unique setting carved from magnificent sweeping bluffs overlooking the Pacific Ocean. 18 Holes, Championship
Oaks North San Diego, CA, Variety of three distinct nine-hole golf courses, and one of California’s finest executive courses.
welk resorts ESCONDIDO, CA, Two 18 Hole golf courses that are scenic master pieces and have been designated by GOLF DIGEST as “Best Places to Play.”
RANCHO BERNARDO INN San Diego, CA A peaceful valley backdrop and treelined fairways are home to this 18-hole, Four-Diamond golf resort. 18 Holes, Championship
REIDY CREEK Escondido, CA Uniquely challenging 18-hole executive golf course in the rugged hills and grassy parkland of Escondido.
TEMECULA CREEK INN Temecula, CA Stunning Four Star course set in Southern California’s picturesque wine country. 27 Holes, Championship
CATHEDRAL CANYON GOLF CLUB CATHEDRAL CITY, CA, Beautiful championship golf in the cool shade of tree lined fairways, 16 lakes and well maintained greens. 18 Holes; Championship
TWIN OAKS San Marcos, CA Challenging and picturesque golf playing adjacent to protected wildlife habitat. 18 Holes, Championship
woods valley golf club Valley Center, CA Stunning tree-lined fairways and beautiful rolling slopes highlight the championship golf course. 18 Holes, Championship
12 SHORES GOLF CLUB Logan, NM Nicklaus Design championship golf on the stunning shoreline of New Mexico’s Ute Lake. 9 Holes, Championship
Golf MANAGEMENT CAPABILITIES OPERATIONAL FUNCTIONS
SYSTEMS, PROCEDURES AND CONTROLS
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Strategic planning Quality assurance Cost control and margin management Negotiation of service contracts, concessions and leases • Preparation of daily, monthly and annual financial and operating reports • Maintenance of insurance policies MARKETING • • • •
Web marketing and eCommerce Branding and product differentiation/positioning Traditional and digital collateral development Public relations expertise for luxury accommodations, food and beverage, golf and spa • Media plan development and implementation • Cross marketing and strategic partnerships • Specialized resort programs SALES • • • • • • • •
Yield and revenue management In-house central reservations system Personalized focus for all leisure sales offers Database mining for guest demographics and psychographics Database management and utilization In-market sales presence in key markets Third party regional partnerships Leisure and group expertise
HUMAN RESOURCES • • • • •
Recruitment and selection Employee relations Benefits Worker’s compensation Employee development and training
Financial reporting and budgeting Treasury and cash management Internal controls, procedures and policies Risk management Capital budgeting and reporting Debt and equity financial strategies Procurement policies and procedures IT strategy, management and support Regulatory compliance External audit management
ORGANIZATION • Management supervision • Reservations, distribution and channel management support • Administrative support • Marketing and sales efforts • Ongoing competitive analysis • Legal resources and contract administration ASSET MANAGEMENT AND OPTIMIZATION • • • • • • • • •
Renovation and repositioning Acquisition, development and design services New construction, application for licenses and permits Market intelligence and trend evaluation Preventative maintenance and mechanical systems programs Capital planning Asset preservation
ASSET MANAGEMENT AND OPTIMIZATION EXPERTISE JC Resorts leverages its in-depth knowledge of golf and luxury hospitality operations to continually assess and redirect resources as necessary, optimizing the potential for each resort, each course and each space. We are prudent fiscal managers and keep a keen eye on maintaining, protecting and enhancing real estate assets. We are skilled at design and remaking underperforming aspects of the operation, in order to create viable solutions that drive revenue, establish market competitiveness and ensure guest expectations are exceeded. We apply careful analysis to create profit centers that delight and enhance the guest experience.
Our Approach At JC Resorts, we understand that aligning our mission with our four constituencies; our guests, our employees, our communities and our stakeholders, is paramount. We keep in mind, at every turn: • Provide an exceptional experience for every guest • Take pride in the exemplary training and equitable treatment of each of our employees • Maintain and enhance the investment • Partner with our communities • Drive growth in stakeholder value • Bring passion, integrity and dedication to everything we do
STRATEGIC PLANNING & OPERATIONAL EXCELLENCE JC Resorts leverages its in-depth knowledge of golf and hospitality operations in order to achieve maximum course profitability. Whether opening a new golf course or transforming an underperforming property into a financially stable operation, our approach is based on a systematic and proven method for evaluating and improving the bottom line. In order to identify areas for improvement, a team of seasoned professionals conducts an extensive evaluation of the course facilities, surrounding community, and competition, as well as the existing and prospective customer base. Each operating unit is thoroughly analyzed, with a particular focus on opportunities for increased efficiencies, revenue enhancement, and cost savings. The results are translated into a comprehensive strategy for the course which includes detailed and measurable operating, financial, and marketing plans. These plans incorporate the following: • Defining and elevating the overall property experience by creating a memorable and distinctive guest visit. • Implementing a multifaceted sales strategy targeting individuals, members and groups. • Executing an integrated marketing approach in order to elevate the course’s brand and image, increase guest awareness, and deliver the right message to the right markets. • Executing yield and course utilization programs to increase revenue and profitability. • Increasing guest frequency and securing additional rounds through hosting social events, utilizing loyalty programs such as the JC Players Card, and leveraging the group business database. • Establishing/upgrading food and beverage outlets and catering facilities for tournaments and banquets. • Adding new products such as membership programs, tournament services, or physical improvements in order to drive additional revenues and increase return on investment. • Introducing the JC Resorts’ service oriented culture through the recruitment and training of qualified personnel. • Optimizing efficiencies across all operating departments, including utilizing cost containment, purchasing discount, and other specialized programs. • Implementing a performance-based evaluation system that focuses on achieving measurable results and analyzing financial results on a daily and monthly basis. • Assisting ownership with short- and longterm decision making through detailed analyses, best practice recommendations, and proactive communication.
Sales REVENUE/YIELD MANAGEMENT Based upon course usage patterns, sales managers utilize a dynamic sales model to increase play and maximize greens fees. In addition, sales strategies, marketing promotions, and training programs are all geared to generate additional revenue through rental, food and beverage, and merchandise sales. SALES MANAGEMENT SYSTEM Our sales management system is tailored to enable sales staff to maximize sales at individual courses while tracking sales for all courses in an integrated system. CENTRALIZED RESERVATIONS Guest calls can be routed to knowledgeable sales professionals through a centralized sales system to effectively generate increased rounds and cost efficiencies while creating a pleasurable guest booking experience. TOURNAMENT DATABASE Utilizing a tournament sales database tracking system, sales directors are able to access information on companies and organizations that have held golf tournaments at JC Resorts properties. CROSS-SELLING JC Resorts has the ability to cross-sell rounds at multiple golf properties to hotel groups and leisure guests for individual rounds as well as tournaments, resulting in additional market exposure for all our managed properties. MEMBERSHIP SALES JC Resorts’ sales team is creative and innovative in its approach to growing membership and programming, while always keeping membership categories under evaluation. The member experience is at the heart of our philosophy and our reputation for hosting a consistent variety of unique, memorable events precedes us. All property managers take responsibility for driving communication, planning and coordinating events and site visits. Making memories with every member, every time is what we do.
Marketing MEMBER AND GUEST RETENTION A strong guest retention program can have a significant impact on long term revenue growth and profitability. We’ve developed and implemented programs for members and first-time guests that encourage repeat visits, secure future rounds of golf, and enhance guest loyalty. BRANDING & CROSS-MARKETING JC Resorts has built a base of brand-loyal golf and resort customers, and cross-marketing tactics are utilized to increase their patronage at all of our managed properties. RELATIONSHIP MARKETING A customer relationship management system is utilized to store and analyze individual guest information, which helps to identify spending and play patterns. Direct mail and email offerings are then tailored to guests, resulting in higher open and response rates. ONLINE & DIRECT MARKETING TECHNOLOGIES Our investment in innovative and effective online and direct marketing technologies allows JC Resorts to implement targeted and strategic marketing campaigns that yield strong response rates. Our expanding email program and enhanced web and search engine optimization efforts will drive more traffic to the golf course. SOCIAL MEDIA JC Resorts has embraced social media to communicate with its customers. The driver of social media is brand engagement and fan interaction. JC Resorts engages customers through Facebook, Twitter and Wordpress with contests, scavenger hunts and giveaways to encourage PUBLIC RELATIONS To maximize the exposure of each of our properties, JC Resorts employs skilled media relations and marketing professionals to continually promote each course in the news and top of mind with the community. RETURN ON INVESTMENT JC Resorts employs a marketing cost management system that tracks the revenue-to-cost effectiveness of all advertising and direct mail campaigns.
GOLF COURSE PROGRAMS
Exclusively tailored to increase the revenue and profitablility JC Resorts has created a signature management model that delivers results for course owners. Our business-intensive approach is a blend of financial acumen, system technologies, and a full-scale commitment to understanding your property’s needs. Courses under management by JC Resorts benefit from the following time-tested and profit-enhancing advantages: JC PLAYERS CARD The JC Players Card program – targeted to golfers at a public facility who play 10 or more times per year – empowers individual golfers to secure preferred tee times at a variety of courses. This program includes both resort and public golf destinations, and offers course conditions, amenities, and guest services on par with private clubs. The program boasts over 8,000 members playing an average of 16.5 rounds per year PURCHASING POWER Our preferred vendor accounts with national suppliers ensure preferred pricing on materials, chemicals, seed, equipment, and golf shop merchandise. In addition to volume discounts, vendors often extend favorable credit terms. CORPORATE RETAIL PROGRAM JC Resorts has cultivated strong, long-standing business relationships with retailers and golf equipment manufacturers, translating to added buying power and deeper discounts. JC Resorts’ highly profitable retail programs have earned the “Top 100 Golf Shops in the Nation” award by Golf Shop Operations magazine and “Merchandiser of the Year” from the PGA. PACE OF PLAY PROGRAM Featured by The Wall Street Journal, this program helps to create a positive golf experience for guests during peak times. JC Resorts “Player’s Assistants” proactively assist players who are out of position. GOLF INSTRUCTION The company’s success in creating strong instructional programs was acknowledged through Golf Digest’s “Best Teachers in State of California” award and the “Teacher of the Year” award from the PGA’s San Diego Chapter. YOUTH PROGRAMS Over 1,000 members participate in JC Resorts camps, clinics and other programs tailored for younger players. As an indication of the quality and depth of programs and amenities offered, the company was recently honored as a “Junior Golf Leader” by the PGA.
Operations & Personnel Setting the standard for operational excellence
At JC Resorts, we manage courses on a results-driven model that creates operational excellence and superior guest service. We are committed to empowering our staff through training, development, and a consistent focus on achieving complete guest satisfaction. EXPERIENCED MANAGEMENT Every JC Resorts manager completes an extensive interview process to identify candidates who clearly embody the company’s commitment to excellence. More than three quarters of the company’s senior and middle managers have tenure of more than five years. GOLF COURSE PROFESSIONALS JC Resorts employs over 700 golf course employees including numerous PGA Class-A professionals and GCSAA registered course superintendents. PERSONNEL TRAINING All personnel are required to attend extensive orientation and training programs to learn operating procedures and guest service philosophy. Training programs emphasize market positioning and unique amenities to create knowledgeable staff. In addition, JC Resorts produces a comprehensive Policy and Procedures and customized JC Golf Video Training Program that covers every aspect of golf operations. STAFFING PRODUCTIVITY JC Resorts has always sought out new and improved technology and training to maximize labor productivity. Through a computerized time and attendance system, department managers are able to schedule and monitor staffing levels on a daily basis. STRATEGIC PLANNING Senior and middle managers hold conferences twice a year to review industry best practices and set long-term goals for each JC Resorts property. Marketing strategies are reviewed and updated monthly to ensure a timely, effective and efficient approach to each course’s sales initiatives. FINANCIAL REPORTING JC Resorts is committed to timely and accurate reporting of financial information and has implemented systems and procedures to ensure the integrity and accuracy of financial information and the control of assets. Financial, statistical and variance reports are generated and analyzed on a daily and monthly basis to monitor course results.
course maintenance
Customized maintenance programs preserve and enhance Good management companies maintain a course; great management companies enhance the guest experience and maximize asset values. Course owners choose to partner with JC Resorts because we improve their course conditions through a variety of proven management practices and programs. AGRONOMIC PROGRAM Based on environmental, climatic and soil conditions, customized plans for each golf course are devised and administered by professional, on-site certified golf course superintendents, and monitored by key personnel. INTEGRATED PEST MANAGEMENT PROGRAM By utilizing eco-friendly applications, each property receives a tailored program for the long-term prevention or suppression of pests and diseases. Each program uses a combination of techniques including biological control, use of resistant plant varieties, and adoption of horticultural practices to make the habitat less conducive to pest development. PEST CONTROL ADVISER JC Resorts’ Director of Golf Maintenance is a state licensed and certified Pest Control Adviser and is qualified to make written recommendations on pesticide applications that will have minimal-to-no impact on natural and protected habitat sites. PROTECTED HABITAT SITES JC Resorts has extensive experience with environmentally-sensitive land use issues and works closely with state and local agencies to monitor and protect endangered plant and wildlife areas. For example, at Ute Lake Ranch in New Mexico, JC Resorts facilitated the approval process for construction permitting by working with the New Mexico Interstate Stream Commission and developing a residual chemical and fertilizer program which prevents lake water contamination. SAFETY PROGRAMS JC Resorts has a comprehensive safety program that provides proper equipment and safety training to prevent and reduce accidents in the workplace. A safety committee identifies and focuses on all potential safety hazards within each department.
DESIGN & CONSTRUCTION Transforming the golf experience
Over the years, JC Resorts has developed and opened new courses, added holes to existing courses, and made other upgrades to continually improve the guest experience. These enhancements were in response to market demand and designed to maximize the profitability of each location. UTE LAKE RANCH In 2008, JC Resorts entered into an agreement with the developer of the Ute Lake Ranch residential community. JC Resorts is responsible for overseeing the construction, opening and management of all recreation facilities, including golf course, clubhouse, cart storage, maintenance facilities, and lakeside marina complex. REIDY CREEK GOLF COURSE In 2001, the City of Escondido engaged JC Resorts to oversee the construction, opening and management of the Reidy Creek Golf Course. JC Resorts provided a guaranteed opening date and successfully opened the course on schedule in July 2002. ENCINITAS RANCH GOLF COURSE The City of Encinitas hired JC Resorts to monitor the design and construction of the Encinitas Ranch Golf Course, which opened in March 1998. JC Resorts played an instrumental role in assisting the city with the issuance of tax-free revenue bonds to finance the project. In 2007, JC Resorts constructed a new clubhouse and golf shop, and introduced a new restaurant to accommodate golfers as well as group functions and banquets. TWIN OAKS GOLF COURSE In 1993, JC Resorts completed construction and opened the Twin Oaks Golf Course. JC Resorts handled all development efforts including entitlement, design, and construction management. TEMECULA CREEK INN GOLF COURSE In 1990, JC Resorts completed construction and opened the Stonehouse nine-hole addition at Temecula Creek Inn increasing the holes from 18 to 27. RANCHO BERNARDO INN RESORT COURSE In 1986, JC Resorts teamed with Ted Robinson to enhance the Rancho Bernardo Inn Resort Course, redesign several holes, and add water features on holes 9 and 18. Additional improvements were completed in 1998, when JC Resorts and Schmidt-Curley Design reshaped all 63 bunkers and added a fourth set of tees, to increase the course appeal to golfers of all abilities.
FOOD & bEVERAGE Expertise At JC Resorts, we recognize the culinary experience is an essential element to a perfect getaway. We understand that a well designed space, menu and progressive culinary talent should also extend to local clientele and drive more revenue to the bottom line. We craft the personality, style and product that make us the market leader in each of our resorts.
AVANT Rancho Bernardo Inn
We expertly recruit, attract and retain exemplary staff, as evidenced by team members competing in the renowned Bocuse d‘Or. Most notable is El Bizcocho at Rancho Bernado Inn, which has received acclaim like few other restaurants. Recently named the Critic’s Choice for “Best of the Best” by San Diego Magazine, El Bizcocho was voted the city’s highest-rated restaurant by the Zagat Survey. We apply the same sales driven organization in our banquet and catering venues, ensuring we optimize every square foot of revenue through our active and engaged approach. Whether it’s a cup of coffee or a gourmet meal; we have the experience, culinary talent and strategic vision to make your food and beverage operation a profit center.
Fireside Patio Twin Oaks Golf Course
Veranda Fireside Lounge and Restaurant Rancho Bernardo Inn
The Grill Encinitas Ranch Golf Course
Splashes Surf & Sand Resort
Cork | Fire Kitchen Temecula Creek Inn
Executive Management Paul Reed | PRESIDENT & CHIEF EXECUTIVE OFFICER President of BCR Management and JC Resorts, Paul has overall responsibility for all owned and managed properties. Since joining the company in 1986, he has been directly involved in negotiating and structuring commercial real estate transactions, including resort and golf course acquisitions, as well as growing the portfolio of properties under management. As Vice President of Development, Paul was responsible for the company’s development and construction group which successfully completed renovation and expansion projects totaling over $150 million. One of these projects, the Spa at Rancho Bernardo Inn, garnered the #1 Resort Spa ranking in North America from Condé Nast Traveler. Paul graduated from Stanford University, B.A. with Distinction, and the University of Berkeley, Boalt Hall, J.D. Blaise Bartell | Vice President of Hotel Operations Blaise Bartell has more than 20 years of experience in the hotel and resort industry. During his fifteen years with JC Resorts, he has served in various capacities, including General Manager of Surf & Sand Resort, a property consistently recognized as one of California’s exceptional oceanfront resorts. Blaise has been integrally involved in design, development, and renovation projects totaling $70 million. In addition, he has been responsible for concept development, construction, and programming of two resort spas and multiple restaurant outlets. Blaise currently chairs the Oceanfront Alliance for South Orange County, a marketing consortium of luxury resorts, and is an active Board Member (former Vice President) of the Laguna Beach Convention and Visitors Bureau. Blaise received a Bachelor of Arts degree from the University of California, Santa Barbara.
Golf Management JOHN MCNAIR | VICE PRESIDENT OF GOLF OPERATIONS With two decades of experience in the golf industry, John McNair manages all aspects of JC Resorts’ golf operations, course maintenance and food and beverage venues. John is frequently asked to speak on golf operations and marketing topics at the Golf Academy of America, Professional Golfers Career College and Crittenden Golf Management & Development Conferences. Mr. McNair is also integrally involved in golf course development and construction, having played a key role in the construction of both Reidy Creek and Arrowood golf courses. Prior to joining JC Resorts, John worked for Environmental Golf, Inc. as Director of Golf Management where he oversaw six golf properties and 400 employees. John is an active PGA Class A Member and a regular contributor to various golf publications, including PGA and Golf, Inc magazines. He is actively involved in industry-related associations as the Chairman of the San Diego Convention & Visitors Bureau’s Golf Committee and currently serves on the Southern California PGA Board of Directors. ROBERT DOBEK | DIRECTOR OF GOLF MAINTENANCE Bob Dobek has extensive experience in golf course operations. He was the former president of the San Diego Golf Course Superintendents Association, which has more than 300 members and representatives from more than 95 golf courses in San Diego, Orange and Imperial counties. In 1991 Bob received the “Distinguished Service Award” from the association in recognition of his excellence and leadership in the turf grass industry. In addition to his operations experience, Bob served as the Construction Manager for the Del Mar Country Club, Twin Oaks Golf Course, the Encinitas Ranch Golf Course and Arrowood Golf Course. Prior to joining JC Resorts, he was the General Manager of the Mt. Woodson Golf Course. While at Bowling Green State University, Bob was a member of the hockey team and was the national NCAA scoring champion in 1974. He was also a member of the 1976 US Olympic Hockey Team and played as a professional hockey player for the San Diego Mariners of the World Hockey Association. ERIC JESKA | DIRECTOR OF GOLF OPERATIONS Eric Jeska has over ten years experience in the golf industry and has held various positions with JC Golf, including General Manager for both The Auld Course in Chula Vista and Arrowood Golf Course in Oceanside, since joining the team in 2003. In 2009, Eric took on the role Director of Golf Operations for all JC Golf properties, overseeing golf and food and beverage operations. Mr. Jeska began his golf career as a caddy at Pebble Beach prior to graduating with a Bachelor of Science in International Business from Pepperdine University. From there, Eric worked as a business developer with Valley Crest where he was responsible for landing the company’s largest ever golf course maintenance contract. Eric is an active member of the Club Manager’s Association of America (CMAA) and serves on the Advisory Board for the Golf Academy of America.
Corporate Support DIANE LI | CHIEF INFORMATION DIRECTOR Diane Li has over 15 years experience in the information technology industry. During her nearly five years with JC Resorts, she has been instrumental in developing strategic vendor relationships to upgrade systems software and standard interfaces, managed a shift in the overall capital and operations IT expenditures and implemented long term IT strategies. Prior to joining JC Resorts, Diane was Director of Information Technology with Starwood Hotels & Resorts, Northern California Region. There, she was responsible for managing and implementing Starwood IT infrastructure standards, IT security compliance standards, systems upgrades, support, maintenance and documentation of infrastructure, systems, local and wide-area networks, data center, telecommunication and enduser operations. MELINDA SPECK | CORPORATE DIRECTOR OF MARKETING Melinda Speck is an experienced marketing professional with a strong background in luxury hospitality and real estate products. Her strengths are in branding, marketing communications, public relations and establishing strategic partnerships for high end properties. In her nearly 20 years of experience, Melinda has been integrally involved in such projects as the $700 million expansion of Hard Rock Hotel & Casino Las Vegas, the opening of boutique hotels such as The Keating in downtown San Diego and the start up of the first National Sales office for Wyndham Hotels in San Jose, California. In addition, Melinda was Corporate Director of Sales & Marketing for W Hotels, managing the West Coast sales and marketing teams and responsible for all new openings from 1997 to 2002. This included 17 projects in such key cities as San Francisco, Chicago, New Orleans and San Diego, and represented top line revenue of over $345 million for Starwood Hotels & Resorts. Jocelyn Kraus | CORPORATE DIRECTOR OF FOOD & BEVERAGE Jocelyn Kraus has 18 years of food and beverage experience in luxury 4 and 5 diamond properties with multiple restaurant outlets in addition to large banquet and catering operations in Boston, Arizona, and California. She has extensive experience in developing staff and managers with recognized strengths in food cost savings, budget oversight, hands-on problem solving and delivering exceptional service.J ocelyn was hired in 2014 to oversee a number of F&B Operations within JC Resorts in order to drive sustained competitive revenue growth & provide service leadership excellence. Prior to joining JC Resorts, Jocelyn held positions as Director of Food and Beverage at the Ojai Valley Inn & Spa and Resort Manager at the Royal Palms Resort and Spa. In addition, she participated in Task Force teams for Destination Hotels and Resorts to open Terranea Resort and transition management contracts for Paradise Point Resort, Woodmark Resort and several others.
Financial Support doug higgins | DIRECTOR OF FINANCE & BUSINESS DEVELOPMENT Doug Higgins is responsible for the corporate acquisitions & development functions of JC Resorts, including owned acquisitions, third party management, and select development opportunities. Doug is also acting project manager for the redevelopment project at Temecula Creek Inn which includes three residential subdivisions, a hotel room expansion, a conference center and spa. Prior to joining JC Resorts in 2012, Doug was responsible for the design, development, and ongoing asset management of assets in the hospitality division of Sorouh Real Estate PJSC in Abu Dhabi, and for the feasibility and investment analysis of hotels throughout North, Central, and South America for Hilton Hotels Corporation in Beverly Hills. He began his career in hotel appraisal at HVS International. Doug holds a BS in Hotel Administration from Cornell University, an MBA from UC San Diego, and a California Real Estate Broker’s license. HERB CROPSEY | CORPORATE DIRECTOR OF REVENUE MANAGEMENT Herb Cropsey has over 20 years experience in hospitality operations and revenue management. During his seven years as Revenue Manager for JC Resorts, Herb has been instrumental in streamlining Central Reservations standard operating procedures, implementation of the revenue management systems for all JC Resorts’ properties and enhancing the revenue analysis and reporting structures. Prior to joining JC Resorts, Herb held various positions with Hilton Hotels, including Director of Revenue Management, Rooms Division Manager and Chief Accountant. Herb has a BS degree in Information Technology and is adept with SynXis, Fidelio/OPERA, Delphi, Breeze, HPMS11, NetRez, Hilstar, RMS-Hilton, Windows, advanced use of Excel, Word, Datapro, ADP and GEAC.
