Introducing the “COOLBIZ

TECH ” Scheme.

“Power Saving Actions” are activities undertaken by individuals in anticipation of a substantial summer power shortage. New ideas have been devised in the fields of food, clothing and shelter to save power and spend summer comfortably. The “COOLBIZ TECH” Scheme focuses on high-function textiles, especially in the fields of “clothing” and “shelter”, and proposes power saving through the use of such textiles. Support will be provided through the use of the fiber technology possessed by Japan as one measure of the “Power Saving Actions.”

“COOLBIZ

TECH ”

High-function

— Let the Techniques of Japan Support You Through Power Shortage in Summer — Faced by a heat wave caused by global warming and power saving trends triggered by power shortages

Sales of Comfortable Fibers in Japan (Forecast) * Overseas sales of Japanese manufacturers are excluded.

2013（Forecast）

1,250

following an accident at a nuclear power plant, functional textiles that allow comfort in summer are attracting attention. Various functional textiles are already displayed in stores featuring “sweat absorbing and quick-drying”

2010（Projection） 2009

functions and a “cool contact sensation”, including shirts, underwear, bedding, curtains and carpets.

Did You Know?

In hundred million yen

Source: “Current Status and Future View of Technologies Related to High-function Fibers - 2010,” FUJI KEIZAI CO., LTD.

Cutting-Edge “High-function Fibers” of Japan

1

Sweat-absorbing, Quick-drying material A material that effectively absorbs sweat, allowing the skin to feel comfortable by preventing stickiness and providing a dry and smooth feel. Another delightful feature is quick-drying after washing. How it Exploiting the capillary phenomenon, the sweat-absorbing Works?

material wicks away sweat. Increasing the surface area of the fibers facilitates this process using the capillary phenomenon. The surface area of fibers is increased by: (1) Making fibers extremely thin so that multiple fibers can be combined, (2) Changing the fiber shape to facilitate the suction of liquid, or using other methods. The large surface area of the fibers allows the suctioned sweat to be easily diffused and evaporated, meaning both sweat-absorbing and quick-drying performances can be provided simultaneously.

1

1,157

1,141

2

Cool Contact Sensation Material A cool contact sensation material that quickly absorbs heat is recommended for overheated bodies. With a cool feel, it allows a feeling of pleasant comfort to be maintained, even in sultry summer. How it The material is pleasantly cool to the touch. Chemical Works?

fibers such as rayon and cupro and natural fibers such as hemp are originally known as materials that are cool to the touch. The material contains a high level of moisture in its fibers, easily conducts heat and feels slightly hard (soft and fresh) when touched among other things. These features affect the cool contact sensation. Recently, various cool contact sensation materials have been commercialized, including one that imparts hydrophilic properties to the surfaces of polyester fibers and special chemical fibers that easily conduct heat.

Textile Products of Japan The textile industry of Japan swiftly took on the development of

Manufacturing products that use such materials require excellent

high-function fibers as a global pioneer and commercialized them on a

processing technologies e.g. in weaving, knitting and dyeing that are

full scale from the start of the 1980s. The pace of development of

cultivated in production sites in Japan as indispensable techniques.

high-function fibers with comfort in mind increased dramatically following

High-function textiles are reborn by combining high-tech material

the Cool Biz campaign, which was advocated in 2005. Underwear that

technology and the skills of the craftsmen who process them. When

generates heat for wearing in winter is already well known. However,

reevaluating the ideals of lifestyle and consumption as is done now,

functional fiber products are now marketed featuring “sweat absorbing

Japanese textile manufacturers strongly support people’s lifestyles, in

and quick-drying,” “cool contact sensation,” “aeration adjustment,” “heat

their efforts to tackle power saving and energy saving, utilizing high-tech

shielding and heat insulation” and other features.

material technology and the skills of craftsmen.

3 Aeration Adjusting Material

Air permeability is a major factor to prevent stuffiness and involves controlling the entry and exit of air inside clothing to adjust temperature and humidity. How it There are special chemical fibers that repeat elongation Works?

when they absorb moisture and revert to their original state when they are dry. Temperature and humidity inside clothing are automatically adjusted and comfort is maintained by skillfully utilizing these fibers, e.g. opening stitches as fibers elongate (to facilitate aeration) when humidity inside clothing rises due to perspiration and by reverting to the original state (where aeration is controlled) as stitches close up again when fibers dry out.

4 Heat Shielding and Heat Insulation Material Curtain materials that are cool in summer. Sunlight is reflected and shielded to retard the conduction of outdoor heat and thus increase cooling efficiency. How it Using yarns that incorporate special particles featuring Works?

heat shielding properties in each of the fibers and special ramé yarns (those vaporized with metal) that reflect and shield sunlight, the transmission of sunlight is controlled and fabrics with high heat shielding performance can be produced at the same time. When these materials are used for curtain, they transmit less outdoor heat indoors to enhance the cooling effect compared with ordinary materials.

2

Clothing

Aeration Adjustment

Sweat Absorption and Quick-Drying

Toray Industries, Inc., Toray International, Inc.

Teijin Fibers Limited

Enlarged Photo of FIBALIVER® Material

FIBALIVER®

MYSTERY DRY

Its stitches open and its air permeability enhances when humidity is sensed. Its stitches revert back to the original state when it dries. Polo shirts made of this material are sold by I.T.’S International Co., Ltd.

Material absorbs sweat

Absorbs sweat

[Manufactured and sold by Aoyama Trading Co., Ltd.]

A sporty and high-function business shirt featuring high performance, particularly in crease resistance. The shirt uses “Cubic Sensor,” a sweat-absorbing and quick-drying material acclaimed in sport where high functionality is required.

Sweat Dries

Material stitches open

URL http://www.its-international.net

URL http://www.torayentrant.com/jp/cubic_sensor/cub_001.html Clothing

Heat Shielding and Heat Insulation

Clothing

Aeration Adjustment

Daiwabo Neu Co., Ltd.

Eminento Co., Ltd.

Ray Cool N

Clean Biz

Temperature rise inside clothing are controlled through the reactive anchoring of special dyestuffs via a special technique in the material dyeing process to reflect the infrared (heat) rays of the sun that cause heat during summer.

High aeration performance is achieved using a material with aeration performance of 80cc or more per cm2 per second and an original mesh fabric as liners for the waist area that sweats more and for pockets.

URL http://www.daiwabo.co.jp/group/group01.html

URL http://www.eminento.co.jp/sp2011_coolbiz/ Clothing

Cool Contact Sensation

[Manufactured and sold by Saxon Inc.]

Sweat Absorption and Quick-Drying

GIM Co., Ltd.

Flex Japan Co., Ltd.

Corsini

Hybrid Sensor

The skin feels cooler in contact with the material by enhancing the cool contact sensation through special spinning technology.

A woven fabric made of 100% polyester, which is processed for sweat absorption and quick-drying. Wefts are stretch processed. It excels in crease resistance and offers easy aftercare of the material.

URL http://www.gim.co.jp

URL http://www.flexjapan.co.jp/kyuusui.html Clothing

Wrinkle Resistance

Kurabo Industries Ltd.

[Manufactured and sold Celtis Border by Michel Klein] (Border Cut and Sewn)

Drying by hanging after washing Eternal Veil

Regular

URL http://www.kurabo.co.jp/news/news.html Sweat Absorption and Quick-Drying

Onward Kashiyama Co., Ltd. [Manufactured and sold by J. Press]

Border cut and sewn garments featuring high humidity absorption and release, combining high-performance and refreshing comfort. A cool and refreshing feeling between skin and fabric. URL http://www.michelklein.jp/

Clothing

Sweat Absorption and Quick-Drying

Descente Ltd.

One Thing Polo Shirts [Manufactured and sold by Munsingwear]

Water absorption and quick-drying are ensured using a mesh fabric woven by kneading silver into the rear of the yoke fabric facing the back and a front material with excellent air permeability

URL http://www.onward.co.jp/cool_style/ 3

Clothing

Regular

ETERNALVEIL Comfortable and convenient cotton-based fabric with high morphological stability. Its excellent wrinkle resistance keeps the fabric smooth during wear and washing, with hardly any ironing needed.

Cool Contact Sensation

Clothing

Itokin Co., Ltd.

After wearing for one day Eternal Veil

Air Cool Shirt

Clothing

This garment uses special spun yarn “Manard ® ” made by Toyobo, a uniform blend of cotton and polyester. The product is processed by Toyobo Miracle Care® for crease resistance and its body and neck retain their shape. URL http://www.munsingwear-jp.com/one_thing/

Clothing

Clothing

Cool Contact Sensation

Naigai Co., Ltd.

World Co., Ltd.

Concept Cool Socks

Specially Processed KANOKO (Moss Stitch) Material Tailored Jacket [Manufactured and sold by TAKEO KIKUCHI]

Using the “Pair Cool Quick” material manufactured by Asahi Kasei, the cool contact sensation is enhanced about 10% compared with ordinary cotton socks. Highfunctional socks that are perfect for wearing in summer.

Optimally exploiting a design with the sectional shape of a fiber and combined filament technology, the jacket uses CEOα of Toray Industries, Inc., which demonstrates a capillary absorption structure with excellent water absorption effect. For businessmen active in business in summer.

URL http://www.naigai.co.jp

URL http://corp.world.co.jp/ Clothing

Sweat Absorption and Quick-Drying

Renown Inc.

Chambray Button-down Oxford Shirt [Manufactured and sold by Paul Stewart]

Lightest Suit

[Manufactured and sold by D’urban Inc.]

A material that uses a single yarn, featuring overwhelming lightness and strength, has been developed by twisting wool with a thin yarn count and silk via high level spinning technology.

A short-sleeved button-down shirt that uses Cool Max® fabric, boasting sweat-absorbing and quick-drying functions. The shirt dries quickly after perspiration to maintain dry and refreshing comfort. A product perfect for wearing in summer. URL http://www.sanyo-shokai.co.jp/

URL http://www.durban.jp Underwear

Cool Contact Sensation

Kuraray Co., Ltd.

Photo showing section of fiber

[Manufactured and sold by Mizuno Corp.]

Using a synthetic fiber “sophista” with hydrophilic qualities, the underwear offers a refreshing feeling through its cool contact sensation, as well as sweat-absorbing and quick-drying performance, promising comfort to the wearer.

Clothing

Light Weight

Sanyo Shokai Ltd.

ICE TOUCH

Clothing

Sweat Absorption and Quick-Drying

Polyester

Ethylene vinyl alcohol

Using polyester as its core, “Sophista” is a fiber with a core-sheath structure that uses ethylene vinyl alcohol resin as a sheath. The resin has a hydrophilic group (OH radical) that excels in hydrophilic nature (humidity and water absorbing performance).

Underwear

Cool Contact Sensation

Asahi Kasei Fibers Corp.

Paircool SP A high cooling performance is demonstrated by Paircool SP yarn, featuring a special combination of Bemberg that excels in cool contact sensation and functional polyester.

URL http://www.kuraray.co.jp/e-next/html/comfort/sophista/sophisuta02.html

URL http://www.asahi-kasei.co.jp/fibers/r_paircool_sp.html

Humidity Absorption and Release, Sweat Absorption and Quick-Drying

Aeration Adjustment

Underwear

Unitika Trading Co., Ltd.

HYGRA®-LU

[Manufactured and sold by ALPA Inc.]

A material featuring excellent humidity absorption and release performance as well as sweatabsorbing and quick-drying functions. The surface in contact with the skin is a nylon fiber HYGRA® with a special nylon-covered water absorbing polymer. The surface side uses polyester with a fiber structure of modified shape and refinement.

Mitsubishi Rayon Textile Co., Ltd. Water absorbing polymer

Nylon

Fiber of modified shape and refinement

HYGRA® humidityabsorbing and releasing fiber

HYGRA® humidity absorbing and releasing fiber

URL http://www.unitrade.co.jp/ Cool Contact Sensation

Underwear When it is dry

Breathability is controlled

VENT Series (Other fiber) Polyester

* The water absorption and quick-drying performance is dramatically improved through special modification, besides it makes "coolness." (VENTCOOL and VENTDRY) * In response to humidity, the ventilation inside the clothing is automatically adjusted. (VENTCOOL)

Heat Skin

Vent cool

When it is humid

Sweat Sweat Heat

Increased air permeability

Polyester Skin

Vent cool

URL http://www.mrc.co.jp/products/fibers/bent.html Underwear

Sweat Absorption and Quick-Drying

Fujibo Holdings, Inc.

Lecien Corp.

L’homos Iced Cotton

Styling COOL

The amounts of the heat transfer are increased by making the surface of the material flat and other ideas. The q-max value used to express the cool contact sensation is 0.352W/cm2. The value of synthetic materials with a cool contact sensation is 0.20 to 0.25W/cm 2 . (Comparison with a synthetic material manufactured by Fujibo)

Using a sweat-absorbing and quick-drying material, refreshing comfort is always assured. (Sweat absorbing pads are provided) Features “ultraviolet shielding” and “deodorant” functions that are pleasing to female users.

URL http://store.fujibo-ap.jp/shopbrand/042/P/

URL http://www.lecien.co.jp/

Underwear

4

Underwear

Sweat Absorption and Quick-Drying

Underwear

Sweat Absorption and Quick-Drying

Gunze Ltd.

Wacoal Corp.

COOLMAGIC+

Amazing Underwear “Less Visible Dark Brassieres”

Cellulosic fibers are modified employing a patented “Ecomagic Processing” technology, to enhance the humidity absorption and release functions.

Compared with ordinary white T-shirts, darkcolored brassieres are less visible and the fabric is processed to prevent yellowing due to sebum. There is also shielding against ultraviolet, which is a source of concern (UPF+++50).

URL http://www.gunze.co.jp/coolmagic/features/index.html

URL http://www.sugoisugoi.jp/shiro_t.html Underwear

Sweat Absorption and Quick-Drying

Underwear

Water Absorption and Quick-Drying

Atsugi Co., Ltd.

Triumph International Japan Ltd.

NEXT COOL

“Angel’s Door®” Inner

Using a sweat-absorbing and quick-drying material “LU COOL,” the yarn structure of a modified cross section in the shape of a “+” quickly absorbs and disperses moisture.

The loop of fabric opens when it wets by sweat, and air ventilation increase by 25% compared to when it is dry. It is comfortable because of its water absorption and quick-drying performance. The edge is flat by using seamless fabric, it's perfect for a tight cloth!

URL http://www.atsugi.co.jp/

URL http://www.triumph.com Interior Goods and Bedding

Aeration Adjustment

Toyobo Co., Ltd.

BREATHAIR®

http://www.amostyle.com

Sweat Absorption and Quick-Drying

Interior Goods and Bedding

Kurihara Co., Ltd.

Cushion

CASTANO Neck Cooler

Air permeability is enhanced through a three-dimensional spring structure, which reduces any increase in temperature after sitting on the cushion and resists stuffiness of seat surfaces.

A water-absorbing polymer sheet with excellent water-holding capacity is used. The cooler uses the principle of cooling via vaporization of water by seizing the heat around it to lower the temperature when it vaporizes.

URL http://www.toyobo.co.jp/seihin/breathair/

URL http://www.teijinfiber.com/products/specifics/belloasis.html

Heat Shielding and Heat Insulation

Interior Goods and Bedding

Sangetsu Co., Ltd.

SANGETSU Glass Film Special coated and metal processed layers absorb or reflect infrared to enhance cooling and heating efficiency, thus saving energy. Electricity can be saved by pasting this film onto glass panes, ensuring a pleasant environment with visibility unimpaired.

Solar radiation heat 100%

Reflection 57%

Shielding coefficient 0.27

Absorption 29%

Reradiation 19%

Film

Direct transmission 14%

Cool Contact Sensation

Interior Goods and Bedding

Suminoe Co., Ltd.

EVA (Cool Eco Carpet) The carpet has a cool contact sensation function, whereby its surfaces are processed by endothermic cooling.

Reradiation 10%

Transparent sheet glass (3mm thick) + GF-308

URL http://www.sangetsu.co.jp/energy_conservation/index.html Heat Insulation

5

Interior Goods and Bedding

URL http://suminoe.jp/interior Heat Shielding and Heat Insulation

Interior Goods and Bedding

Nichibei Co., Ltd.

Kawashima Selkon Textiles Co., Ltd.

High-function Heat Shielding Roller Shade “SilverScreen”

Heat Shielding Curtain FELTA FT1834

Aluminum layer on the rear (external face) of a screen fabric by chemical vapor deposition shields against solar radiation heat with a high average solar-radiation reflectivity of 77%. Ten color patterns are available, all with equal high energysaving effect.

A mirror lace curtain with vertically inserted plain stripes, including rugged fancy yarns that bring out the natural aspect of the material.

URL http://www.nichi-bei.co.jp/jsp/category/rs/silverscreen/

URL http://www.kawashimaselkon.co.jp/interior/home/curtain/felta.html

Heat Shielding and Heat Insulation

Interior Goods and Bedding

Heat Shielding and Heat Insulation

Interior Goods and Bedding

ASWAN Corp.

Sincol Interior Co., Ltd

Cool Feeling Carpet “-2°C Cyclone”

SINCOL Light and Heat Shielding Lace

The surface pile yarns are coated with a xylitol liquid chemical. The endothermic reaction of xylitol in absorbing heat from the body by reacting with moisture such as sweat offers a chilly and refreshing cool sensation.

Using the “Aloft” yarn containing ceramic particles, which reflect sunlight, and the modified cross-section yarn “Silook Laful,” the lace fabric excels in its effect of controlling the indoor temperature rise in hot summer and shading images.

URL http://www.aswan.co.jp/home/commodity/commodity_043.html

URL http://sincoldb.com/digitalcatalog/tact2009/index.html

Heat Shielding and Heat Insulation

Interior Goods and Bedding

Interior Goods and Bedding

Heat Shielding

Toso Co., Ltd.

Lilycolor Co., Ltd.

PROSHINE

Lace 50658

An energy-saving screen for roller blinds that is bright and that excels in a heat shielding effect. The screen is made of a thick fabric and is optimal for large windows and commercial facilities.

Using polyester yarns, which seal a special metal oxide inside, the lace fabric lowers temperature by about 3°C compared with the ordinary lace fabrics used by Lilycolor.

URL http://www.toso.co.jp

URL http://www.lilycolor.co.jp/interior/webcatalog/index.html

Heat Shielding and Heat Insulation

Interior Goods and Bedding

Heat Shielding and Heat Insulation

Toli Corp.

Tachikawa Corp.

“elure” KSA3457 through 3465

Venetian Blind SILKY

A lace curtain that excels in a natural lighting function and retains the feel of lace. The curtain shields against infrared and controls any rise in temperature.

A blind that reduces heat entering the room by shading sunlight while allowing in wind. The “Thermal Barrier Coating Slat” coated with highly-reflective paint will save electricity and energy.

URL http://www.toli.co.jp

URL http://www.blind.co.jp/

Cool Sensation

Interior Goods and Bedding

Interior Goods and Bedding

Nishikawa Sangyo Co., Ltd.

Cooling Pad for Pillow Using a padding material mainly comprising salts, heat is efficiently absorbed from the head and other contact parts of human subject.

URL http://www.nishikawasangyo.co.jp/

The sensible temperature is low and I really feel cool.

* Sources of user feedback are comments supplied to Rakuten Inc. and Nissen Co., Ltd.

High-function Textile Products

User feedback

VOICE

It felt cool when I took a nap on the rug!

“Rugs and Mattresses”

It feels cool and gives the skin a refreshing feel.

It is popular. Guests also say “It’s comfortable.”

It gives a cool feeling and is perfect for summer.

* The Ministry of Economy, Trade and Industry does not endorse the functionality or quality of the products described in this brochure.

6

Menu for Electricity Saving at Homes

Let us check measures to be tackled at home and list “Electricity Saving Measures for My Home.”

Electricity Saving Menu to be Tackled at Your Home

Power Consumption Reduced

Reduction Rate

10%

1 Always remember to set the room temperature to 28°C.

130W

* When the set temperature is raised 2°C.

10% 50%

120W 600W

4 the time the refrigerator door is opened. Do not place excess food inside the refrigerator.

2%

25W

5 Turn the lights off during the day and reduce lighting overnight to a minimum.

5%

60W

Set it to the energy-saving mode. Reduce the brightness of the screen and turn the TV off when not in use.

2%

25W

2

Use rattan blinds, reed screens and other shields to mitigate the sunlight through windows. (Electricity consumption by air-conditioners can be saved)

Air Conditioner

3 Turn the air-conditioner off and use an electric fan if at all possible.

* Please note that dehumidification and frequently turning the air-conditioner on and off tend to increase power consumption.

Change the temperature setting of your refrigerator from “High” to “Medium” and shorten

Refrigerator

Lighting

6 TV

* When the standard mode is switched to energy-saving mode and monitor operating hours are reduced to two thirds.

Use the OFF functions for toilet seat warming and for warm water supply and power saving function 7 by a timer in case these functions are provided. Toilet Seat with Warm Water Spraying Function

8 Unplug from the socket if these functions are not provided.

By taking either action

1% or less

5W

2%

25W

2%

25W

9 Cook rice for one whole day using the timer function early in the morning and keep it in the refrigerator. Rice Cooker

Turn the power of appliances off, instead of turning the power off via remote control.

10 Unplug appliances from sockets when they are not used for an extended period. Standby Power

Let us take actions on 4 7 8 and 10 also when we are not at home.

Let us save electricity so that total reduction rates exceed 15%. Let us save electricity within reason, by avoiding heat stroke caused by excessively limiting the use of air-conditioners. Values listed above as effects of electricity saving are a guide for reduction rates and power consumption reduced based on average daily power consumption of an occupied household (14 hours, about 1200W) as estimated by the Agency for Natural Resources and Energy. Fractions below the decimal point in the reduction rates are ignored.

Your cooperation in conserving electricity by 15% this summer will be greatly appreciated! The following versatile menu is available at the web site “Declaration of Electricity Saving at Home” for your use in supporting your power-saving activities. [Declaration of Electricity Saving at Home]

Mechanism for selecting an electricity saving menu tailored to the actual conditions at each home. “Visualization” of electricity previously consumed and electricity actually saved. Awarding of Participation and Accomplishment awards provided by cooperating companies.

Electricity saving measures for goal accomplishment

Actual electricity reduction achieved by you

Selecting and declaring recommended activities from the electricity saving menu for goal accomplishment August 2010

Selecting an electricity saving menu

August 2011

Check actual accomplishment

Be certain to use the “Declaration of Electricity Saving at Home” as the first step toward electricity saving and for sustainable electricity saving activities. Electricity Saving Website for Homes

Practical Information on “COOLBIZ TECH”

http://seikatsu.setsuden.go.jp

Government Portal for Electricity Saving

Tokyo Midtown at 9-7-1 Akasaka, Minato Ward, Tokyo Exhibitions and Trial Events

Friday, July 29 Saturday, July 30, and Sunday, July 31

11:00 to 21:00 11:00 to 19:00

Bulletin board for products participating in the “COOLBIZ TECH” Scheme

http://setsuden.go.jp

Shinjuku Takashimaya Department Store at 5-24-2 Sendagaya, Shibuya Ward, Tokyo August 11 (Thu.) to August 14 (Sun.) August 15 (Mon.)

10:00 to 20:00 10:00 to 17:00

http://seikatsu.setsuden.go.jp/event/coolbiztech/

This booklet is made with recycled paper.