COMPANY PROFILE

INTRODUCING THE TRELLICOR GROUP Trellidor is part of a privately owned group of South African manufacturing concerns known as the Trellicor Group. The Group specialises in custom manufacturing physical barrier and controlled access security doors for domestic, commercial and industrial markets. The three independent companies within the Trellicor Group are: • Trellidor Trellidor manufactures retractable and fixed steel security barriers for doors, windows, passageways and other apertures for both domestic and commercial applications. The company also produces Cottage Guard burglar guards and Access Guard portable screens. • Roll-Up Serranda Roll-Up Serranda manufactures roller shutters for commercial and industrial customers. The range includes specialised products such as fire protection doors, high frequency roller shutters, and doors that can withstand the force of cyclone winds. • Coroma Coroma manufactures sectional overhead garage doors and the necessary hardware for domestic, industrial and commercial markets, and specialised industrial and commercial doors for access and climate control.

ABOUT TRELLIDOR Since its inception in 1976 Trellidor has shown continuous

high levels of service and reach all corners of South Africa, we

growth, facilitated by an ever increasing demand for security

would have to franchise our operation, and today we have 45

products in a hostile world, the continued expansion of its

outlets throughout the country. Trellidor is still expanding to

highly successful and motivated franchisee and distributor

continue to provide an efficient service to all our customers,

base, and considered international expansion, especially

and new franchisees regularly come on board.

into Africa. Demand for our products is driven by crime and our Trellidor has become a household name in barrier security

research and development team has stayed in step with the

in South Africa, both in the domestic and commercial

challenging South African market, improving on our product

markets. The term ’trellidor’ is now the generic name for all

offering as new technology and materials become available.

trellis-style physical security products in our home country.

In our next financial year we will install in excess of 250 000m² of Trellidors into homes and businesses in

Internationally, we are best known for our Trellidor Trojan

South Africa.

product, certified by the LPCB (London-based Loss Prevention Certification Board) to level 2, making it the

In addition to securing hundreds of thousands of homes

strongest sliding security barrier in the world. The Trellidor

and small businesses over the years, Trellidor has

Trojan is the barrier of choice for well-known United Kingdom

partnered with large retail groups such as Relyant Retail,

retail chains such as Sainsbury’s and Tesco.

Makro, Mr Price, JD Group, Pick ‘n Pay, Shoprite Group, Checkers/Hyper, Sainsbury’s and Tesco.

We began as a small business based in Durban, on the east coast of South Africa, manufacturing and installing steel

Respected

external

bodies

have

certified

Trellidor’s

security barriers to protect doors and windows in homes

products, providing customer assurance. These include

ranging from apartments to large executive dwellings. As

the SABS (South African Bureau of Standards) and the

the business grew, we opened branches in Johannesburg,

UK-based LPCB (Loss Prevention Certification Board)

Pretoria and Cape Town.

which is widely acknowledged as a leading international certification and approvals body in the fire protection and

By the early 1980’s it became obvious that to maintain our

security industries.

Trellidor products are approved by ‘Secured by Design,’ the UK Police flagship initiative supporting design principles that reduce the opportunity for and fear of crime, creating a safer and more secure environment. Trellidor is also a member of the Security Association of South Africa.

INTERNATIONAL SALES AND DISTRIBUTION Our export division was established in the mid 1980’s with

Further afield, Trellidor has distributorships in the UK,

the launch of a distributorship in Israel. Today we are present

Israel, Australia, some parts of Europe and the Indian Ocean

in 17 countries worldwide, over 11 of those on the African

Islands. Many of these distributorships focus on commercial

continent, including a trimshop hub in Ghana that serves

and industrial markets, where our premium quality Trellidor

the West Africa region. In addition we have representation in

Trojan security barrier has been well-received. With

Botswana, Kenya, Malawi, Mozambique, Namibia, Nigeria,

increasing concern for personal safety world-wide, both our

Swaziland, Zimbabwe and Zambia.

domestic and international sales are making great strides.

Middle east Europe

Africa

Australasia 1. Botswana 2. Ghana 3. Kenya 4. Malawi 5. Mozambique 6. Namibia 7. Nigeria

8. Swaziland 9. Zambia 10. Zimbabwe 11. Lesotho 12. Mauritius 13. Reunion Island 14. Madagascar

15. United Kingdom 16. Portugal 17. Australia 18. Israel 19. South Africa 20. New Zealand

TYPICAL MARKET PROFILE AND KEY DRIVERS DOMESTIC

plays a key role in integrated security systems, fulfilling the

The typical domestic Trellidor customer is at the top end

function of ‘first line of defence’ against criminal activity,

of the Living Standards Measure (LSM), in categories 7-14

including control of access into and out of a building.

of the 14-point scale. This customer is exposed to crime and is concerned about personal safety and/or protection

In the past this usually meant bulky, heavy sliding security doors

of possessions. Crime is clearly a major driver of demand,

that were difficult to operate. Trellidor is the only manufacturer

together with a preference for premium grade, custom-

that can today provide this grade of trellis-style security in a

made physical security barriers that offer high performance,

lighter, easy to open and close design that stacks neatly to the

reliable backup and after-sales service from the supplier.

side taking up less space in the doorway than expected. Known as the Trellidor Trojan, the product is internationally certified as

We traditionally achieve success in hot climates where

the strongest sliding security barrier on the market.

domestic customers need to keep their windows and doors open for airflow but still be protected from potential home

Commercially, Trellidor barriers are ideal for:

invasions. Our products are also in demand for vacation

• Doorways where there has to be a clear reveal, such as fire

homes that are unoccupied and vulnerable to criminal activity for long periods of time.

escapes • Securing internal doors where access must be restricted e.g. change rooms, storage areas, offices

Other drivers of sales in the domestic market include: • Growth in housing stock and renovations/expansions to existing homes • Existing customers moving to new homes • Embassies and foreign buyers looking for secure housing • High levels of disposable income • Favourable levels of interest rates/ability to borrow

• Protecting the exterior of buildings to stop unwanted intrusion, such as shop front doors and windows after hours • Situations where aesthetics are important as this type of product allows a full view of the exterior of the building • Situations where people wanting to enter the premises are clearly visible behind the security gate • Buildings where windows and doors need to be protected

COMMERCIAL

with similar-looking products as Trellidor manufacturers

On the commercial side, physical barrier security often

matching products for doors and windows

INTERNATIONAL DISTRIBUTION MODEL We supply our product outside of South Africa in three

is ordered from South Africa as a fully assembled unit.

different formats, depending on the nature of the operation in the target country.

• Fully functional factories Demand in excess of 25 000m² per year generally justifies

• Fully Assembled Units

expanding the operation to manufacture at least some of

Fully assembled units are ordered direct from the South

the components required in the production of Trellidor

African factory via our online ordering system. These units

products, and would result in an investment in roll forming,

are custom made as per specification to our standard

fabrication and powder coating machinery as necessary.

lead time of 5 to 10 working days, depending on the

The balance of any components not manufactured in the

product selected, and air-freighted to the distributor for

local factory can still be sourced from South Africa as per

installation at the customer’s premises.

the trimshop model.

• Trimshops Trimshops are established in countries where sufficient demand has been found to justify the investment. Typically, more than 3000m² of product is supplied per annum. Trimshops are supplied with components in standard height ranges from the factory in South Africa to be kept in stock. These components are cropped, punched and assembled to specific customer requirements on order and supplied directly to the customer by the distributor. Trimshops are supplied with basic punching and cropping machines, rivet guns, tables and saws and usually hold in the region of three month’s stock on hand on location. Topup orders are manufactured in South Africa and generally sea-freighted to the distributor. The product range is limited and anything outside of the trimshop’s capability

DISTRIBUTOR SUPPORT A dedicated sales and logistics team based in Durban provides direct support to our export customers. Orders are placed through this team and passed onto the factory once checked. The team then manages the order through the production process, onto the necessary transport vessels and to the distributor. A dedicated export manager/consultant is allocated to each territory and visits on a regular basis to assist with the following: • Business strategy and marketing plans • Structure and staffing • Technical and sales training • Product support and technical assistance • Provide communication link between the factory and the distributor • Advertising

planning

and

assistance

international advertising agency

through

our

PRODUCT DIFFERENTIATION Trellidor is unique in its product differentiation. Unlike

a pre-treatment process that enhances our products’

other manufacturers of trellis-style security barriers, our

resistance to corrosion and is UV resistant

steel components are roll formed into u-channel profiles with reinforced edges rolled back 180°. This gives our barriers increased flexibility and strength, and we’re able to coat all surfaces with our superior corrosion resistant powder coating. Our competitors use square tubing which is difficult to coat on the inside and therefore vulnerable to corrosion, and also more brittle in terms of strength.

• Our barriers are all custom made to fit the opening, ensuring best-fit for strength and integrity • A number of our products have been internationally certified • We offer guarantees of 3 years (coast) or 5 years (inland) in South Africa • We can supply a range of products for different security risk profiles

Our other equally important points of differentiation on all our products are:

In addition, we offer optional extras unavailable elsewhere,

• A choice of patented dead-lock and slam-lock systems

designed to suit the customers’ specific requirements.

that out-perform any others on the market • Our barriers feature a sash with a double upright system (front and back) with links that cross over and connect three upright bars instead of the two used by competitors. This improves strength as well as smooth operation • Specially designed tamper-proof fixings and purpose designed rivets • Our bottom track features a low profile aluminium ‘T’ track designed to meet international standards

These include: • Colour coating in corporate colours or to suit the building • Bottom tracks that are recessed or hinged out of the way to comply with health and safety regulations as well as provide safe wheelchair access • C  hoice of paired or random key systems • The ability to design and manufacture products to protect curved or angled windows and doors

• A steel shroud covering the top track is standard on

• Matching barriers supplying the same level of security for

the Trellidor Plus and Trellidor Trojan, and an optional

doors and windows in both fixed and retractable versions

extra on the Trellidor A300, significantly decreasing

to provide uniformity in terms of looks and strength

opportunities for tampering • We use a state-of-the-art powder coating system with

CONCLUSION Crime is an international problem but the South African market has its own peculiarities that have lead to the development of our unique Trellidor brand of physical security barriers and a business that has grown exponentially over the last 30 years. Through continuous research and development we are now able to offer products of international quality for a wide variety of applications. Trading in international markets has shown us that no matter what the local conditions, Trellidor products are universal. We have a premium brand that does a superb, uncomplicated job of protecting people and possession. Strong, dedicated partnerships in countries beyond our shores, supported by our committed head office team, have proven highly beneficial to both the officially appointed distributor and Trellidor itself. Trellidor intends to continue expand the business both in South Africa and internationally and the outlook for us all in terms of future growth is highly positive.

HEAD OFFICE CONTACT DETAILS: Tel: +27 31 508 0800 Fax: +27 31 507 2129 Physical address: 20 Aberdare Drive, Phoenix Industrial Park, Kwazulu-Natal, South Africa Postal address: PO Box 20173, Durban North, 4016 Website: www.trellidor.co.za Export Manager:

Managing Director:

Wayne Halgryn

Andrew Thomas

[email protected]

[email protected]