HP Storage Summit 2015 Transform Now.

Flash for SMB storage customers ? Yes ! Accelerate Entry Storage performance with Flash without breaking the bank Shahzada Sufyan HP Storage Product Management

Flash technology is pervasive

Flash Storage Card

Personal electronics and compute

All Flash Storage Arrays

But not in the SMB Storage segment ! Why ?

Earth observation and science satellites

Common SMB customers misperceptions on Flash Storage…

–

Flash is expensive

–

Flash is only for Enterprise customers

–

Flash does not have the capacity I need

–

Media endurance : Flash wears out quickly

Feedback from HP partner discussion : April 2015

SSD wear out ? Here is real life data SSD % Life Left over 12 Months

% of remaining write endurance

100% 98% 96% 94% 92%

1.92TB cMLC in production since June 2014… Have worn out in average 0.7% over 12 months

90% 88% 86% 84% 82% 80%

Life Left is how we track the amount of remaining write life of an SSD

3.840

Flash does not have the capacity I need Ent. SAS SSD vs. HDD size (GB) Size (GB)

1.920

1.200 900 600

1.800

1.200 920

600 400 50

200

2010

2011

2012

2013

2014

2015

Spinning Disk 12x more data

4x increase in SSD sizing

2x increase in SSD size

2.3x increase in SSD size

2.1x increase in SSD size

2x increase in SSD size

Spinning drives increase 3x in capacity while SSD increase 76x in the same 5 years

Flash is not only for Enterprise customers Typical SMB Workloads

Benefits with Flash Storage

Virtualization

Use SSDs for random IO traffic

File Serving/ Collaboration

Move hot data to a SSD Tier

Web Serving

Cache active page on SSD

MSA 2040 Hybrid (SSD + HDD) Bundle w/ Auto Tiering at US$15K

3PAR StoreServ 8200 Affordable entry All Flash Array Starting at US$19K*

• Typical SMB workloads will benefit with SSD investments • Storage Arrays with Hybrid or All Flash Configs are available for less than $20K

* Base System without support

**Depends on configuration. Per GB usable, 2:1 ThinP, 2:1 Dedup, using 3.84 TB SSD.

Flash prices: 4x reduction from 2 years ago List

Raw $/GB List

Launch date

100GB SLC

$ 4,114

$41.14

Dec 2012

200GB SLC

$ 7,625

$38.13

Dec 2012

400GB MLC

$10,680

$26.70

Jun 2013

480GB MLC

$ 5,700

$11.88

Dec 2013

920GB MLC

$ 9,800

$10.65

Dec 2013

1.92TB cMLC

$14,315

$ 7.46

Jun 2014

3.84 TB cMLC

$24,970

$6.50

Jun 2015

Drive

Choice of Flash deployment models Read Cache •Extends application read cache performance with one or few SSDs •Ideal for Web Serving, VDI Boot, Reference data

Automated Tiering •Automated data movement between tiers • Moving hot data to faster tier maximizes performance •Ideal for VDI, Virtualization, OLTP

All Flash Array • Caching and Tiering not required, all application storage is serviced from flash • Ideal for Business Intelligence, Big Data Analytics

MSA : Maximize performance, minimize investment with Flash MSA SSD Read Cache + 9 HDD provides as much performance as 37 HDD Equivalent HDD based

Hybrid : SSD + HDD

= Total $18,640 list price (1) 200GB Ent SSD (9) 300GB 15k SFF HDD 11,442 IOPS 10 ms avg latency 2U Rack Space *Comparison based on Mixed Workload: 90/10 Random R/W, 8K BLK, 96 QD, 220GB volume 60/40 Random R/W, 8K BLK, 16 QD, 2TB volume *Estimated from max configuration test results

MSA 2040 Hybrid: Performance for read intensive workloads Total $38,372 list price (37) 15k 300GB HDD

Reduce cost, rack space and power consumption • 67% lower latency

11,599 IOPS 30 ms avg latency 4U Rack Space

• 51% less expensive • 50% less rack space

MSA : Maximize performance, minimize investment with Flash MSA SSD Performance Tier + 9 HDD provides as much performance as 48 HDD Hybrid : SSD + HDD

Total $24,238 list price (2) 200GB Ent SSD (9) 300GB 15k SFF HDD Performance Tier License 13,822 IOPS 5.2 ms avg latency 2U Rack Space *Comparison based on Mixed Workload: 60/40 Random R/W, 8K BLK, 64 QD, 220GB volume 60/40 Random R/W, 8K BLK, 8 QD, 2TB volume *Estimated from max configuration test results

Equivalent HDD based

=

MSA 2040 Hybrid: Performance for OLTP workloads Total $45,181 list price (48) 15k 300GB HDD 12,672 IOPS* 30 ms avg latency 4U Rack Space

Reduce cost, rack space and power consumption • 83% lower latency • 46% less expensive • 50% less rack space

StoreVirtual : Maximize performance, minimize investment with Flash A 2 node StoreVirtual 4335 cluster provides as much performance as 24 4530 SAS nodes

StoreVirtual 4335 Hybrid - increased performance for demanding workloads

= Total $59,000 list price for 2 StoreVirtual 4335s *Comparison based on 8K OLTP 60/40 R/W mix workload on 4335 SSD tier

Reduce cost, rack space, and power consumption vs HDD

Total $720,000 list price for 24 StoreVirtual 4530s

•

12X performance over 4530

•

Equal $/GB

•

93% less power consumption

•

96% less rack space

3PAR : Most affordable entry All Flash Array All Flash

3PAR StoreServ 8200 $19,500 list price (6) 480 GB SSD Over 75K IOPS Sub ms avg latency 2U Rack Space * Base System without support

The Reality Flash is expensive : Reality • SSD prices are coming down • Use Caching and Tiering to realize value of Flash at minimum investment Flash is only for Enterprise : Reality SMB Workloads will benefit from Flash Flash does not have the capacity I need : Reality • Flash has higher capacity than Ent SAS Drives Media endurance : Flash wears out quickly : Reality • Real life data shows Wear leveling Technologies ensure years of useful life

SMB customers will benefit from Flash Storage

Thank you