H O S P I TA L S

SCHOOLS

UNIVERSITIES

2010

MEDIA PLANNER

pRevention Campus Safety is the only publication exclusively serving public safety and security decision-makers of hospitals, schools (K-12), school districts and universities. Campus Safety magazine is a “must read” for campus police chiefs, security directors, IT personnel, facilities managers and executive administrators responsible for the protection of our nation’s healthcare and educational institutions. With increasing security concerns on campuses in recent years, Campus Safety magazine’s award winning editorial coverage is being viewed as essential reading for security professionals. The many schools, universities and hospitals who make up our loyal subscriber base are actively seeking solutions that assist them in addressing safety issues. Campus Safety delivers your message to this important target audience.

content our Readers want…. products & services they need!

■■CCTV ■■Electronic Access Control ■■Security Door Locks ■■Contract Officer Services ■■IT Network Security ■■Emergency Lighting ■■Traffic/Parking Control ■■Employee Screening ■■Electronic Guard Tour

Detection ■■IP-Based Digital Video ■■Mobile Video ■■Intrusion/Panic Alarms ■■Fire Alarms & Suppression ■■Metal/CBRNE Detection ■■Intelligent Video Analytics ■■ID Badging/Visitor Management

Response ■■Emergency Communications ■■Uniforms & Apparel ■■Training & Education ■■Patrol Vehicles ■■Voice/Mass Notification ■■911 Dispatch Software ■■Defibrillators/First Aid ■■Lethal & Less-Lethal Weapons ■■Tactical Gear

Discover the power of Digital & bring your brand to Life

D i g i ta L e D i t i o n s another targeted interactive media strategy from bobit business media. Digital editions are an electronic version of your trusted Campus Safety bi-monthly magazine, presented in an on-screen format.

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c i r c u l at i o n

Reach the Decision makers = Campus Safety subscribers ■■Public Safety, Police & Security ■■Facilities & Operations ■■Administration & Finance ■■School Superintendents ■■Technology & Communications (IT)

When a hospital, school or university makes a purchase, the decision involves personnel from many departments. The individuals from the departments listed here buy, recommend and/or use the products and services you offer.

*totaL ciRcuLation: 20,118 Hospitals & gpo Health systems School districts with total enrollment of 4,000+

school Districts (k-12)

34% 34%

36%

Colleges & Universities with total enrollment of 1,000+ Hospitals with 100+ beds

30%

colleges & universities

campus safety ciRcuLation by Job function poLice & secuRity

faciLities & opeRations

aDministRation & finance

scHooL supeRintenDent

tecHnoLogy & communications

■■Campus Police

■■Vice President

■■Vice President

■■District

■■CIO

■■Chief

■■Dir. of Facilities

■■Dir. of Admin.

■■Dir. of Public

■■Dir. of Operations

■■Dir. of Purchasing

■■Dir. of Physical Plant

■■Dir. of Finance

■■Asst. Chief

■■Dir. of Maintenance

■■Asst. Dir.

■■Asst. Dir.

■■Asst. Dir.

■■Chief Business Officer

7,371

3,451

4,039

Safety & Security

Superintendent ■■Superintendent of Schools

■■Dir. of MIS ■■Dir. of IT Systems ■■Dir. of

■■Assistant

Communication

Superintendent 3,445

1,421

* BPA June 2009, includes paid subscriptions 60

70

80

0

10

20

30

40

50

60

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70

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C a m p us Sa f e t y subscribers What products/services does your institution plan on purchasing?

Campus Safety Subscribers Have Purchasing Power!

(respondents were allowed to check multiple answers)

What influence do you have on the purchasing of law enforcement equipment or supplies?

ty 58%

ng authori

hasi Final purc 0

10

5050%

nd/Specify

20

30

40

Recomme Influence

60

70

80

% ecision 29

purchase d

ment 7% No involve

■■93% of respondents have influence or final purchasing authority regarding law enforcement (respondents were allowed to check multiple answers)

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Campus Safety Subscribers 10 20 30 40 50 60 70 80 ta k e a c t i o n a s a r e s u lt o f reading Advertisements in Campus Safety In the past 12 months, what actions have you taken as a result of reading articles or advertisements in Campus Safety magazine? (respondents were allowed to check multiple answers)

0

10

20

30

40

50

60

70

10

20

30

40

60

70

Campus Safet y is #1! When asked what two industry magazines Campus Safety subscribers find most useful in helping them run their department 80% selected Campus Safety magazine as their first choice. afety 80% Campus S t 42% anagemen M ty ri u c e S er 19% Law & Ord 6% Security 1 gazine 9% POLICE Ma azine 8% ment Mag e rc fo n E % Law niversity 7 School & U 5 American ent % s Managem ie it il c Fa h Healt 2% chnology Campus Te

80

Other 15% 0

10

20

30

40

Source: 2008 CS Editorial Study

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50

Source: 2008 CS Editorial Study

thers 74% ems with o it d e ss u c % Dis others 54 m along to % 5 Passed ite 4 b site pplier’s we Visited a su rence 40% fe future re r fo m e it Find ation 30% rther inform tative 17% Sought fu r represen o r e li p p dealer, su rvice 16% Contacted duct or se ro p a d re /orde % Purchased service 16 roduct or p a d e d n Recomme 0

% cation 73 Mass notifi ems 55% st sy ce an ill 44% CCTV/surve agement an m 40% % rol/key ay radios tation) 28 -w o tw Access cont s/ n io of transpor at ic un m m e m iv odes co at rn cy te en al g d Emer bicycles an icles (cars, thal) 27% Patrol veh less-than-le d an al th (le s t 25% Weapon anagemen g/visitor m n 23% gi ad b to ID t 22% efibrilla rs equipmen external d computer ile Automated ob m er As and oth Laptops, PD on 22% % 2 2 ide detecti Call boxes on monox rb ca s, er kl s, sprin Fire Alarm ture 21% uc tr as fr in IT % checks 21 d n Backgrou % 0 2 s or at ener 19% Back-up g d software an s ices 19% em st ation serv gr te Dispatch sy in s em st sy ty securi Electronic 8% 16% lighting 1 n services cy en 15% g er onstructio Em /c g n d systems ri an ee t n ral/engi l equipmen ro nt co Architectu c t/traffi anagemen Parking m ices 14% rv se r ce s 10% Sworn offi and barrier s, bollards ile st rn tu , Gates es 8% on 3% ce detecti uard servic d substan Contract g an on ti ia d losive, ra Metal, exp % 9 er Oth

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60

70

80

80

i n t e g r at e d m a r k e t i n g o P P o r t u n i t i e s o n l i n e a n d i n P e r s o n

Campus Safety offers advertisers the ability to connect with our subscribers electronically as well as in person. campussafetymagazine.com – Updated daily by our editors, Campus Safety’s web site is viewed by thousands of hospital, school and university public safety and security decision-makers.

campus clique – Delivered weekly by the editors of CS, this e-newsletter delivers late-breaking updates on the technology, funding, legislation, crime and societal trends affecting U.S. campuses.

custom exclusive sponsored e-newsletters - Brand your company around specific editorial content and cut through the noise of your competitors with these exclusive sponsorships.

targeted channels - Advertisers can sponsor topical channels and help populate them with editorial and products on subjects such as mass notification, grant applications, emergency management and personnel recruitment. mass notification center - This channel is dedicated exclusively to emergency alert systems and the policies and technologies supporting them. Sponsorships are available.

webinars – the best sales lead generation tool of the decade! Webinars offer sponsors a unique branding opportunity, a chance to establish your organization as the authority on a subject, and a highly effective way to capture targeted, qualified sales leads. pRoven tRack RecoRD - We have managed more than 20 highly successful Webinars over the past 2 years (with over 10,000 total registrations/sales leads). In the Campus Safety market, we have sent our Webinar sponsors on average over 400 highly qualified sales leads for each event. In addition, archived webinars enable continued exposure and a steady stream of qualified leads. pRomotions: - Our subscriber e-mail lists are comprised of thousands of Campus Security professionals anxious to hear about security and safety solutions. Targeted marketing campaigns are deployed to our quality subscriber lists and website visitors. These campaigns include exclusive e-mail promotions, banners and text ads, editorial on our website and e-newsletter. testimoniaLs:- Here is what a recent webinar client had to say: “ Bobit Business Media means business when they promote and manage webinars. Our attendance was great, and our speaker had two prospects reach out to her within five minutes of the conclusion of the live event! “ Jennifer R. Bremer, Safety & Security Public Sector, Cisco

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r at e s ad size

1-2x

3-5x

6x +

Full Page

$4,175

$3,955

$3,620

2/3 Vertical

$3,760

$3,560

$3,260

1/2 Island

$2,925

$2,770

$2,535

1/2 V / H

$2,505

$2,375

$2,175

1/3 V / SQ

$2,090

$1,980

$1,810

1/4 Vertical

$1,250

$1,185

$1,085

2-Page Spread

$7,840

$7,290

$6,745

maRketpLace aDveRtising Campus Safety magazine’s MarketPlace is a great way to effectively brand your company while highlighting your products and employment announcements. MarketPlace offers custom ad sizes to accommodate your advertising needs and budget.

2-coLoR & b/w aDs*: 2-color ads—subtract $200 Black & White—subtract $300 speciaL / pRemium aD positions: ■■Inside front cover—add 25% ■■Center 2-page spread (saddle-stitched)—add 15% ■■Back inside cover—add 10% ■■Back cover—add 25% ■■Special position request—add 5%

aDveRtising Rates:

ad size

1x

3x

6x

1 column x 2 inches

$252

$241

$257

1 column x 3 inches

$357

$341

$320

2 column x 2 inches

$462

$441

$415

2 column x 3 inches

$567

$540

$514

1/4 Page

$808

$766

$730

1/2 Page

$1,438

$1,365

$1,292

Full Page

$2,856

$2,714

$2,573

$131

$117

$105

eClassifieds

Pre-payment is required (VISA, MC, AMEX and Discover are accepted). All rates are non-commissionable. Contact your MarketPlace Sales Manager at (310) 533-2434 or request information at [email protected]

all marketplace print advertisements include: ■■Complimentary ad creation

2010 speciaL

Sign up for at least 5 issues and get the 6th issue FREE!

*Ask about multiple insertion discounts

aDveRtisement configuRations & Dimensions

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2 Page Spread

Full Page

2/3 Page

1/2 Vertical

1/2 Island

15” x 10” (spread bleed 16 ¼” x 11”)

7” x 10”

4 ⁄” x 10”

3 ⁄” x 10”

4 ⁄” x 7 ½”

1/2 Horizontal

1/3 Vertical

1/3 Square

1/4 Vertical

7” x 4 ⁄”

2 ⁄” x 10”

4 ⁄” x 4 ⁄”

3 ⁄” x 4 ⁄”

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mecHanicaL RequiRements

Trim size: ....................... 7 7⁄8” X 10 3⁄4” Column depth: ................................. 10” Binding: ...........................Saddle-stitch Bleed: .....................................No charge 2-pg spread bleed: ......... 16 1⁄4” x 11” Full pg bleed: ......................8 1⁄8” x 11” foR pRoDuction questions, pLease contact:

sarah paredes — Sr. Production Mgr. 3520 Challenger Street, Torrance, CA 90503 Phone: (310) 533-2497 Fax: (310) 533-2501 E-mail: [email protected]

the yearbook is Campus Safety’s resource and buying guide for healthcare and education law enforcement executives. • We have TWO ADVERTORIAL SECTIONS in the Yearbook: a HOW-TO section and a Corporate Profile section. Advertisers can choose one or both of the advertorial options. Both sections have high reader value and offer advertisers value and longevity. This is a unique opportunity to present your message in a highly credible advertorial format that looks like editorial. It provides a platform where you can tell YOUR OWN story. • For the HOW-TO section, there will be no overlap of topics, ensuring exclusivity for your advertisements. • All advertorials will be archived on our website indefinitely. They can also have the PDF of the HOW-TO on their own site. • Our ONLINE DIRECTORY complements the print directory. • Advertisers get year-round coverage with this reference material. • Subscribers will refer to the Yearbook all year round then keep it to compare statistics to future issues. • A Website Showcase includes a screen capture of your company’s website and a listing of features. Each directory listing is the equivalent of a one-fourth page, and rates are just $550 each.

Display/adver torial spread

$3,620

Includes full-page 4/C ad, full-page 4/C advertorial (either HOW-TO or a corporate profile), highlighted listing in directory with a logo, inclusion in ONLINE DIRECTORY, and Website Showcase ad. This has a value of $4398 if purchased separately.

run-of-book rates Two Page Spread........................................................................$6,272 Full Page Display ad...................................................................$2,896 Advertorial page only...............................................................$1,500 Half-page display ad..................................................................$2,535 One-third page display ad.......................................................$1,810

a compReHensive sales lead program that delivers exactly what you want... ResuLts Campus Safety. FREE info delivers more than 25,000 sales leads to advertisers each year.

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Print

SPECIALTY PRINT/PROMOTION OPPORTUNITIES The Campus Safety brand provides unsurpassed power, influence and opportunities to launch, market and sell your products and services. Our Campus Safety Magazine provides an integrated marketing solution. We connect companies to their target audience by providing readers with relevant information about you, your products, and the latest industry developments. Pre-printed polybags, bellybands, Post-It Note ads all get your message to readers before they even open their issue! We have a wide variety of run-of-book options for any budget, including inserts, business reply cards, and DVD inserts/outserts. Ask your salesperson for samples.

GET OUT THERE FIRST: MAGAZINE COVER OPTIONS • front cover alternative gatefold – Get prime positioning and greater exposure with a gatefold cover ad. The top panel works well for a teaser ad, which opens left to a spread. All before your competition has a chance to talk to your potential customers.

• belly band (shown top right) – Wrap your ad

around the most powerful and well-respected magazine in the industry. A belly band is designed to slip on the publication like a sleeve and demands that the reader look, touch, and slide the ad off the magazine before they can open the page.

• Pre-printed Polybag – This highly visible,

prominent position over the entire publication allows the advertiser to build on messaging within the publication, increases top of mind awareness, and builds brand equity and association with a credible publication. It’s turnkey execution for the client, ideal for reminder campaigns and building brand equity.

• outserts – Control the message and have more flexibility by inserting your material in a polybag with the issue. You can include anything from a sales sheet, to a DVD, to a product catalog.

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• post-it notes and cover circle Labels – Get ahead of the competition with this UNIQUE advertising medium. In case after case, advertisers are finding that custom printed Post-it Notes attract attention, reinforce key sales messages and serve as a convenient takeaway reminder of the offers, which can ultimately improve response rates. Tailor your advertising message and direct readers to your full page ad within the magazine.

WITHIN OUR PAGES: BUILD A REPUTATION FOR INNOVATION • Business Reply Cards – Allow our readers to

communicate with you directly, collect demographic data, and cultivate direct sales leads.

• Inserts – Reach the entire circulation with your

product and/or promotional information with an attention-getting insert.

• Custom Supplements – Can be promotional or

educational, and distributed with an issue of Campus Safety. Content can be based on educating readers about new trends, products and services and/or training.

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2 0 1 0 Ed i to r i a l C a l e n d a r 7 issues

January/ February Spotlight on Fire Safety, Detection & Suppression

March/April Distributed at Campus Safety Conference, ISC West, IAHSS,

May/June

Electronic Security/ IP Network Convergence

Physical Security Equipment & Systems

Police Duty Gear, Equipment & Services

Fire/Life Safety & Emergency Communications

Access Control & CCTV Network Integration

ID Badging & Visitor Management

Alternative Patrol Vehicles, Electric Cars and Bicycles

Annual Fire Survey

Smart Card Access Control Applications IP-Video Surveillance

Outdoor CCTV

Spotlight on Mass Notification

Network & Physical Access Control Convergence

July/August

Video Analytics

Annual Hospital Security Updates

Enterprise-Level Access Control

September/ October Destributed at ASIS, IACP, ISC East

CCTV, Access Control, Intrusion and Communications Integration

November/ December

Emerging Trends in Network Video

Spotlight on Incident Management

Intrusion Alarm Systems

yearbook**

Directory of Solutions Providers

Locks & Electromechanical Door Hardware Consultants & Systems Integrators

Metal, Explosive, Radiation & Substances Detection

Call Boxes/ Intercoms Communications Interoperability

Loss Prevention & Asset Tracking

Weapons: Guns, Pepper Spray, Stun Guns, Ammo and More

Incident Management & Dispatch Software and Systems

Infant Abduction Prevention

Weapon Lights, Flash Lights, Batons

Strobes, Sirens Giant Voice, Text Messaging, Digital Displays, Telephony & More

Contract Security Officers

Call Boxes, Intercoms & Mass Notification

Standalone Door Locks Key Management

Laptops, PDAs & Mobile Devices

Parking Management & Traffic Enforcement

Uniforms & Apparel, Body Armor & Footwear

Emergency Alerts & Text (SMS) Messaging

Industry Exclusive Stats and Data

How-To Guides

Web Showcase & Events

Interoperable Communications

*Note: Editorial calendar subject to change without notice. **Polybagged with November/December issue. Other topics covered throughout the year: Employee screening, NIMS compliance, bullying, nonviolent responses to aggression, Clery compliance, emergency management, identity theft, legislation, regulations, drug and alcohol abuse prevention/intervention, terrorism, crime trends/causes, society/psychology trends/issues affecting campuses, personnel recruitment and retention, community policing, privacy, funding/grants/budgets, employee relations, vandalism/gangs, fraternity/sorority relations, sexual assault, violence against women, pandemic flu preparations and response, training, narcotics management, ADA compliance, infant abduction prevention, vulnerability assessments, construction/renovation, crowd control, social media, 4th Amendment issues (searches and seizures), disaster and evacuation plans and procedures, patient management, student/patient/staff/faculty relations, risk management and more.

Editorial Contact: Robin Hattersley Gray • (310) 533-2534 • [email protected] Bobit Business Media • 3520 Challenger St. • Torrance, California • 90503 www.CampusSafetyMagazine.com w w w. c a m p u s s a f e t y m a g a z i n e . c o m - 3 5 2 0 C H A L L ENGE R ST. , TO R R ANCE , CA 9 0 5 0 3 3 1 0 - 5 3 3 - 2 4 7 7

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campus safety onLine web menu Homepage banneR aDveRtising

banneR aDveRtising (not homepage)

top leaderboard banner [728x90]..................................$1000 Righthand skyscraper [125x375].......................................$860 Righthand squares [125x125] (4 above the fold) ............$700 center banner [468x60] ....................................................$800

top leaderboard banner [728x90].....................................$850 Righthand skyscraper [125x375].......................................$600 Righthand squares [125x125...........................................$560 center banner [468x60] .....................................................$800

E-NEWSLETTER ADVERTISING e-newsLetteR aDveRtising

custom e-newsLetteRs

campus clique e-newsletter advertising (weekly Deployment) banner [468x60 or 180x150]...........................................$1000

we will create a custom e-newsletter on a topic of your choice. your ad will run on the right half of the email page.

CHANNELS CHANNEL POSITIONS exclusive sponsorship (3 month commitment)............................................................................................................$2400/month non-exclusive advertising: top leaderboard [728x90]..........................................................................................................................................$1040/month top righthand skyscraper [120x600]...........................................................................................................................$750/month second lefthand skyscrape [120x600]........................................................................................................................$650/month Lower righthand square [300x250]............................................................................................................................. $700/month cHanneL topics avaiLabLe: ip video, access control, intrusion, video surveillance, central station service/monitoring, fire/Life safety, Home automation.

WEB SEMINARS unlike people wandering a tradeshow floor, web seminar attendees are signing up to learn about your specific topic. web seminars build relationships and allow you direct interaction with prospects. they are one of the best leadgeneration tools available. we provide a turnkey program, which includes an e-promo campaign, house ads, co-branded banner ads on CS e-newsletters, permanent archive on our website, and registration.

PODCASTS this on-the-go technology reaches CS readers with pertinent information they need while giving your brand great exposure. users listen when they have time online or download to an ipod or mp3 player. CS podcasts feature one primary story per program and contain two 30-second promotional and/or educational product commercials provided by the participating client.

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HIGH-IMPACT, CUSTOM ONLINE ADVERTISING PROGRAMS page peel (material provided).........................................................................................................................................$2000/month page takeover (material provided).................................................................................................................................$2000/month prestitial (banner or video)..............................................................................................................................................$1950/month

2010 CAMPUS SAFETY CONFERENCE

this premiere conference will be held march 29-31 in Long beach, calif. call your CS sales manager for more details or go to www.campussafetyconference.com put your products in the movies!

clickinfo

step away from your competition with the industry’s first Lead generation fLasH movie. clickinfo is a 2 to 3 minute promotional movie sent to your potential buyers from our trusted brands. Here’s how clickinfo works: ClickINFO is a promotional movie for training, introducing new products and services, and building your brand: The 2 to 3 minute movie includes animated on-screen text, graphics, photos and audio. The movie features two ways to respond: click for more information and a user-friendly forwarding option that easily enables (and encourages) viewers to send the message to other industry professionals, further extending your market reach!

Distribution • 1 time distribution to readers of Security Sales & Integration (SSI) and Campus Safety (CS) via e-blast • 1 year posting on SSI and CS websites • Master CD/DVD of the movie for the client to distribute at trade shows, etc. • Client is free to post movie on their own website

See a 2-minute video demo at: www.bobit.com/clickinfo/

contact us today to learn more about this unique and powerful selling tool.

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Terms & conditions AGENCY COMMISSIONS

15% discount to accredited advertising agency on all display advertising space, website banner ads, color, and position when insertion orders are submitted. Non-commissionable items are cost of artwork, printing, postage or other production charges. D IGITA L A D P R O D UCTION R EQUI R EMENTS

Complete digital ad specifications can be downloaded at: www.campussafetymagazine.com. Click on the “Advertise” icon then “Ad Specifications.” All ad materials and production questions can be addressed to: Campus Safety Sarah Paredes – Senior Production Manager 3520 Challenger Street, Torrance, CA 90503 PH: (310) 533-2497 • Fax: (310) 533-2501 Email: [email protected] Digital Submissions for Advertisers (Print edition):

All files must be Mac compatible. Ads can be accepted on CD, DVD or via our ftp site. Please provide a digital proof or color laser. Acceptable file formats for page layout and images include: PDF, QuarkXPress, InDesign, Illustrator, or Photoshop, EPS, JPEG, or TIFF. Resolution must be at least 300 dpi. Please convert all colors to CMYK (no PMS or RGB colors/images). Fonts must be Type 1 postscript (include both printer font and screen font). We do not accept True Type, Multiple Master or PC fonts. No embedded ICC profiles. Please contact the Production Manager for our ftp instructions and/or further requirements. Digital Submissions for Advertisers (Digital edition):

Digital editions cannot accept rasterized PDFs. PDFs must be 1st generation. All web/urls must contain active links. INSE R TS AN D OT H E R SPECIA L MA R KETING INNOVATIONS

Inserts, tip-in, posters, CD inserts, gatefolds, business reply cards and other custom publishing are available and by custom quote. Bulk reprints or overruns are available at a minimum 500 quantity. Rental of subscriber data-base lists are $125/1000 for advertisers ($250/1000 for non-advertisers). Please consult with your Regional Sales Manager for a specific quotation on any of these services. If you have a unique marketing concept, please let us know—we would be happy to accommodate your special needs. Before ordering custom printing, advertisers should contact our Production Manager to determine quantity, size specs, mechanical requirements, and shipping instructions. M a r k e t Pl a c e / C L ASSIFIE D A D VE R TISING

Pre-payment is required. Major credit cards are accepted. Please call or e-mail: [email protected] or consult with your CS Regional Sales Manager for more information. Ad development included in rate. C S NEW P R O D UCT R E L EASE SUBMISSIONS FO R E D ITO R IA L

Advertisers may send new product releases for editorial publication to: [email protected] or via regular mail. Only 5” X 7” @ 300 dpi color photos or images are acceptable for proper production quality. We do not guarantee product release placement or editorial PR text will appear in an issue. Editor has sole right to choose materials for insertion. INVOICES , C R E D IT & CON D ITIONS

Our invoices are NET 30 days on approved credit for all services; 1.5% per month service charge (depending upon state limit laws) thereafter. Marketplace/Classified advertising is pre-pay only—VISA, MasterCard, Amex, and Discover accepted. Publisher reserves the right to cancel all

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signed insertion order agreements if payments are not paid on time. Payments received will be credited to the oldest outstanding balance. New advertisers and agencies must prepay their first insertion and submit credit application. Extension of credit is subject to approval of our Credit Department. Advertisements originating outside of U.S. and Canada must prepay in NET U.S. dollars. Advertisers will be billed at the one-time rate unless we have entered into a written advertising contract. Frequency rate is determined by number of insertions used or contracted in advance during a 7-issue period in 2009. Advertisers will be short-rated if, within a 12-month period from the date of first insertion, or do not use the amount of space upon which their billings have been based. Advertisers will be rebated if, within a 12-month period from the date of first insertion, if they have used sufficient ad space to warrant a lower rate than that at which they have been billed. Cancellations and late ad material: Advertisers and their agencies that cancel any advertising after the official ad close agree to a cancellation charge of $600. A late “blueline” production charge of $200 will be applied to materials not received by official ad material closing date. Insertion orders are accepted from agencies with the understanding that the agency is acting as the advertisers representative. Agency and advertiser are jointly and severally responsible for all space, color, position and production service charges incurred by either. Insertion orders placed by an agency represent acceptance of all terms and conditions in this rate card. CS and Bobit Business Media are not bound by conditions appearing on order forms or instructions from any agency or advertiser that conflict with the terms listed herein or our official CS / Bobit insertion order form. No verbal instructions of any kind will be accepted by the Publisher—all requests must be in writing, including ad cancellations. Written insertion orders, schedules, incentives and instructions are NOT binding until fully accepted and approved by Publisher. This includes any and all written quotes offered by CS Regional Sales Managers, authorized independent contractors and other Bobit Business Media employees. PUB L IS H E R S L IABI L ITY

Campus Safety Magazine is wholly-owned by Bobit Business Media, Torrance, CA. All advertisers and their agencies indemnify and protect the Publisher from loss of expense or claims due to lawsuits based upon the subject matter (including text, representation, copyrights, illustrations or fitness for a particular purpose) and content of such advertisements. All written agreements and insertion orders shall be deemed entered into the State of California, which shall be construed and governed solely by the laws of that State. Publisher’s liability for any error will not exceed the cost of the space occupied by the error. Publisher cannot be held liable for circumstances beyond his/ her control affecting production or delivery in any manner. Publisher reserves the right to place the word “advertisement” on copy, which, in his/her opinion, closely resembles editorial matter. Positioning of advertisements is at the discretion of Publisher except when a paid preferred position has been requested. Publisher reserves the right to reject any advertising that does not conform to publication standards. Supplied advertising materials that do not meet requirements will be subject to actual production charges. Furthermore, Publisher does not accept responsibility for proper reproduction or color match. No “make-goods” will be given for printing errors incurred by faulty disks or electronic media supplied. Publisher makes minor inspection of ad, but will assume supplied materials are fully correct and in accordance with SWOP standards. Publisher is not responsible for correcting or changing ad materials unless instructed in writing by the advertiser/agency prior to material close date. Publisher assumes no liability for errors or omissions in reader service numbers, advertisers’ or editorial indexes.

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