Holidaymaker Study 2013 - Dublin's Doorstep Is there any one thing about Dublin's Doorstep in particular that you would advise other holidaymakers to do or see? 282 people mentioned the following:

Holidaymaker Study 2013 - Dublin's Doorstep How did holidaymakers first come across Dublin's Doorstep?

Why did they choose Dublin's Doorstep?

What kind of information did they look for?

Top 3 answers

Top 3 answers

Top 3 answers

30%

Word of mouth

33%

Beautiful scenery

67%

Attractions to visit

26%

Internet

12%

History/culture

52%

Things to do and see

11%

Brochures

Visit family/friends

40%

Tours/activities

8%

Before travelling, where did they source information?

Most popular websites?

When in Dublin's Doorstep, where did they get information?

Top 3 answers

Top 3 answers

Top 3 answers

74%

Internet

83%

General search engine, eg, google

44%

Accommodation provider

34%

Guide books

27%

Irish tourist board, eg discoverireland,

41%

Tourist Information Office

34%

Brochures/promotional literature

10%

Accommodation sites, eg, expedia, hotels.com

32%

Internet

Holidaymaker Study 2013 - Dublin's Doorstep How did they get around Dublin's Doorstep? Public transport, 7%

Day coach tour, 6%

Where did they stay in Dublin's Doorstep?

Where did they eat in Dublin's Doorstep?

Other, 1% Hired car, 35%

Hotel

Family/friends

Restaurant

40%

Hotel

17%

Cafe

15%

Pub

7%

Selfcatering

4%

B&B

56%

B&B

Private coach tour, 23%

42%

13% 12% 3%

Own car, 28%

What was their experience of getting around Dublin's Doorstep? Transport within Dublin's Doorstep

4.56

Transport to/from Dublin's Doorstep

4.42

Conditions of the roads

4.33

Signs for attractions

4.28

Signposting for roads/directions

4.22

Average score: 1 = very poor 5= very good Re-weighted to exclude “No opinion”

Fast food/ take-away

Hostel

5%

Self-catering

4%

What did they think of eating out in Dublin's Doorstep?

Caravan/camping

4%

Way in which food was prepared

69%

Guesthouse

3%

Availability of distinctly Irish dishes

56%

Staff knowledge of menu

51%

Service

49%

Quality and freshness of ingredients

48%

Value for money

38%

Own holiday home

1%

Those giving a “very good” rating of food

Holidaymaker Study 2013 - Dublin's Doorstep Where did they visit in Dublin's Doorstep?

What did they do in Dublin's Doorstep?

Museums/ galleries, 41%

Hiking/walking Gardens, 44%

Farmers' markets, 5%

National parks, 41%

Traditional music/dance performance, 8%

Historic houses/ castles, 30%

Interpretive centres, 31%

What was their overall experience of Dublin's Doorstep? Friendliness of local people

4.93

Natural environment, eg, landscape

4.77

Quality of the buildings/architecture

4.76

Cleanliness of locality

4.59

Availability of things to see and do

4.53

Overall value for money

4.47

Average score: 1 = very poor 5= very good

Dublin's Doorstep’s Net Promoter Score (NPS)?

7%

Golf

61%

4%

Cycling

2%

Equestrian pursuits

2%

Mountain biking

2%

Farm visits

2%

On a scale of 0-10, % who would highly recommend Dublin's Doorstep (score of 9-10) less those that would not (score of 0-6)

Reasons for recommending Dublin's Doorstep?

Boat trip

1%

Beautiful scenery/ countryside

85%

Water-based activity

1%

Peaceful/relaxing

49%

People, nice/friendly

45%

Fishing

1%

Lots of attractions

45%

Lots to do and see

44%

History/culture

43%

Traditional Irish culture

38%

Attending sporting event

1%

Holidaymaker Study 2013 - Dublin's Doorstep 86%

Were interested in exploring the countryside close to Dublin

78% did so

82%

82%

Were interested in exploring Dublin city centre

70% did so

Were interested in visiting Dublin’s coastal villages/suburbs

70% did so

33%

78%

Were interested in spending time in the mountains

58% did so

Were interested in going to the theatre

9% did so

30%

Were interested in going to a music concert/gig

13% did so

How did we get the information? WHEN:

May-October 2013

WHERE:

at key tourist locations throughout Dublin's Doorstep.

WHO:

371 face to face interviews with domestic and overseas holidaymakers. 73% were first time visitors to the area. They had spent at least one night in Dublin and/or surrounding counties. Two thirds were aged between 35 -65+ years and almost half were couples.

16%

Were interested in engaging in daytime adventure activities (e.g. paintballing, canoeing, rafting, etc.)

8% did so