gement

association of town & city management

association of town & city management

Helping people make great places

Helping people make great places

Summer School Study Tours 2014

Supported by:

This initiative is co-funded by the SCOUT project with funding from the European Commission’s Life Long Learning Programme through the Leonardo da Vinci programme.

Summer School 2014 Study Tours (with packed lunch) After a lot of time indoors listening to speakers and enjoying workshops it is time to enjoy the outdoors in Scotland and we have a fabulous selection of Study Tours for you to choose from. You can visit the Falkirk Kelpies, the beautiful town of St Andrew’s or the historic city of Perth. You may wish to stay more local and explore Dundee and find out even more about the developments taking place. Whichever tour you choose we are sure you will enjoy your afternoon discovering new places and what they have to offer. A packed lunch will be provided for the Study Tour so that coaches can leave promptly without any delays. You will return to the Dalhousie Building no later than 5.30pm which will give you plenty of time to get ready for the Awards Dinner in the evening.

We really need to know which tour you would like to join so we can arrange appropriate transport. Please book your Study Tour by visiting here before Monday 23rd June. A

St Andrews St Andrews is one of Europe’s finest small towns. Home to the third-oldest English-speaking university in the world, the international “Home of Golf”, a seaside resort visited by almost 1 million people a year, one of the UK’s most important medieval townscapes, and a remarkable range of independent shops and restaurants - this is undoubtedly a privileged place, with many advantages. But St Andrews also faces some real challenges - a small, and aging, local population; severe pressure from external developers; logistical problems around issues such as traffic, parking and waste collections; and having to compete in a globalised tourism marketplace. This study tour will take in all of the town’s famous sights and history, blended with a commentary about the contemporary challenges. You will be guided by representatives from the St Andrews Partnership (a local charity which combines many of the functions of destination management, town centre management, and community development) and the St Andrews BID (currently at the early development stage). There will be ample opportunity to ask them questions whilst enjoying the views! Our tour of the town will be entirely on foot, so you should be prepared to walk for about 6km during the afternoon - though it will be at a gentle pace with frequent stops, and all on paved and (mainly) flat surfaces. In the event of rain, the tour will be adjusted to include some indoor venues, but some outdoor walking will still be required, so a raincoat/umbrella would be advisable.

B

Falkirk As an alternative to visiting another (albeit wonderful) town centre, here’s an opportunity to visit Falkirk, one of Scotland’s leading towns and find out how they are trying maximize the impact of the areas newly created tourism industry on the town centre. The Falkirk Wheel opened 11 years ago, and regularly attracts 400k+ tourists every year, and now the recently opened Helix Park and the Kelpies are set to add another 300k visitors. Falkirk has gone from virtually having no tourists to having two of the country’s leading attractions in the space of just over a decade. Working closely with the Council and the tourist attractions the Falkirk BID is supporting businesses and marketing the area as a must visit destination and delivering reasons to visit the town over and above just shopping. This includes a vibrant programme of events and festivals throughout the year and supporting the Council with the recently awarded Townscape Heritage Initiative status which will transform many key buildings and public areas in the town centre. The Falkirk BID was one of Scotland’s original ‘Pathfinder BID’s’ winning its first ballot in 2008 and second in 2011. Find out how this BID continues to deliver over and above its Business Plan promises and how tourism is impacting on the town centre.

C

Perth For a great day out Perth has a lot to offer by way of visitor attractions and leisure activities. Heritage highlights include Scone Palace, the ancestral home of the Earls of Mansfield and the crowning place of Scottish Kings and Perth Black Watch Museum and Balhousie Castle which offers an insight into one of the British Army’s, if not the world’s most famous, fighting units. Leisure activities abound at Perth Leisure Pool, one of the best leisure swimming pools in Scotland and Bell’s Sports Centre at North Inch which hosts a wide range of national and international sporting events. For culture Perth Museum and Art Gallery houses a varied collection both at a local level, and also material of a national and indeed international significance whilst gardening lovers will enjoy National Trust-owned Branklyn Gardens containing an outstanding collection of plants attracting gardeners and botanists from all over the world. Over 50% of the retail and food outlets within Perth are independently owned and there is a diverse mix of businesses within the city centre. With visitor number of 4.5 million annually and a population of 42,000 Perth is situated within a 90 minute travel time of 90% of Scotland. During your study tour of Perth, we will be looking at how we engage our visitors and residents using digital technologies. The Perth City Centre team will be on hand to guide you around the city, and representatives from Springboard, Social iStreet and Mi-Conex will talk you through how Perth City Centre Team are engaging with them as part of the digital strategy.

During your tour of the city you will meet our Social iStreet brand makers in action, explore how we are using digital technology to provide arrival information for visitors and residents and then experience a host of technologies from the Mi-Conex team including: •

Augmented Reality Geo Layers - Overlay information over real world objects



Augmented Reality Vision Layers - Use the scanner within Layer - overlay information on top of landmarks



Examples: (Old & New - Past and Future Theme) - Scan the Concert Hall to get Video of St. Johnstone Cup Parade , City Hall, Cinema –IMAX and images of what high street used to look like to look like.



Geo Fence Notifications - trigger location based notifications via the mi perthshire app



Social I Street- QR codes to use or not to use?



Day’s hashtag to demonstrate traceability/engagement

Then back to the lovely setting of the Royal George Hotel to hear more from each of these organisations on how they can help provide digital solutions so that you can get on with the job of place management. Springboard will be showing you how they can use the digital technology in visitors pockets to cleverly measure and track footfall. We very much look forward to welcoming you to the beautiful City of Perth. Please note that this is an interactive tour and we will require your mobile phone number to demonstrate how this advanced technology works.

D

Dundee In 1998, Dundee Partnership looked at the options to re-integrate the city and the waterfront which was then subject to wide consultation with a master plan approved in 2001. The main components were to: •

Extend the city centre down to the waterfront



Create a grid iron street pattern



Improve provision for walking, cycling and buses



Reduce the effect of cars and parking



Remove the existing Tay Road Bridge ramps



Create east and west boulevards



Provision of mixed use development plots

The £1 billion transformation of Dundee city waterfront, an area of land owned by Dundee City Council, encompasses 240 hectares of development land, stretching 8km along the River Tay which is divided into five focussed zones: Riverside; Seabraes; The Central Waterfront, City Quay and Dundee Port. The project is being led by Dundee City Council and Scottish Enterprise. The Central Waterfront is the focal point of the project which has seen the demolition of bridge ramps, roads and buildings, which previously separated the city centre from the waterfront. In place of the old network, a new grid iron street pattern, green civic space and attractive boulevards will be created to reconnect the city with the waterfront to produce a stunning space that will be dominated by the award-winning V&A Museum of Design Dundee (the only design museum in the UK outside of London) due to open in 2017. The rail station will be rebuilt to provide a modern arrival point with a 120 bed hotel above operated by Sleeperz. New hotels, in addition to Malmaison opened 2014, residential, leisure and office outlets are required to support the expanding city and new development plots will be created.

The multi-award winning project has been ranked as the 3rd most active regeneration project (Planning magazine, April 2013) in the UK and is expected to become Scotland’s first sustainable community (BREEAM), which will help developers to meet corporate governance obligations while offering the benefit of lower whole life development costs. The 30 year project (2001-2031), currently in stage 4, sees the city landscape changing at a steady pace. Over halfway through the regeneration project, £1 billion investment has already been committed with many developments having been completed and many more underway. For developers, investors and businesses, there is now an opportunity to take a strategic stake in the transformation of a city. Gaynor Sullivan, Dundee City Council City Development, and Peter Noad from Scottish Enterprise Tayside will lead this walking study tour. Please wear comfortable shoes if taking part in this study tour.

All Tours - Buses will drop off at the Dalhousie Building, University of Dundee no later than 5.30pm.