Global portfolio benchmark Samples for corporate portfolio benchmarks Nils Omland, Bernd Fabry
ip2 Patentanwalts GmbH
The following presentation is based on a true project which has been conducted for a a client in 2012. The object has been to evaluate the patent position of Company B towards its 6 major competitors in 4 different technology fields. The presentation is intended to show how the Patent Asset Index works and which major kinds of results one can obtain ip2 Patentanwalts GmbH
GLOBAL PORTFOLIO BENCHMARK
Global Portfolio Benchmark
Executive Summary Findings from the evaluation Company B is among the leaders in Competitive Impact™ For its size, Company B’s total patent portfolio strength is competitive among its peers Company B’s portfolio is well-maintained as evidenced in the distribution of patent value 27% of Company B’s patents pertain to the worldwide top 10% Company B, Company A and Company C focus on high-value patents while others have a strategy to increase the size of their portfolios – at the expense of patent quality Company B maintains its patent strength while some peers like Company F and Company G strongly increase their patent assets
ip2 Patentanwalts GmbH
GLOBAL PORTFOLIO BENCHMARK
The Patent Asset Index
An integrated metric of patent strength
ip2 Patentanwalts GmbH
GLOBAL PORTFOLIO BENCHMARK
The Patent Asset Index
Company B’s patents have a high impact compared to its peers Competitive Impact TM Average Competitive Impact of all active patents
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The Competitive Impact measures how economically valuable the patents are on average. Company B is among the leaders in Competitive Impact. It focusses its resources on patenting high value inventions
ip2 Patentanwalts GmbH
GLOBAL PORTFOLIO BENCHMARK
The Patent Asset Index
Most competitors have stronger patent portfolios overall Patent Asset Index TM Patent Asset Index (orange) and Portfolio Size (grey)
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The Patent Asset Index measures the total strength of a portfolio. In absolute terms Company B’s portfolio is less strong than of most peers. Company B, however, generates more value out of each patent than most others, as evidenced in the spread between portfolio size and value
ip2 Patentanwalts GmbH
GLOBAL PORTFOLIO BENCHMARK
The Patent Asset Index
Size adjusted portfolio strength Adjusted Patent Asset Index TM Patent Asset Index per billion € turnover
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For its size Company B’s total patent portfolio strength is competive.
ip2 Patentanwalts GmbH
GLOBAL PORTFOLIO BENCHMARK
The Patent Asset Index
Portfolio value depends on the top patents
ip2 Patentanwalts GmbH
GLOBAL PORTFOLIO BENCHMARK
The Patent Asset Index
Quantity versus Quality
ip2 Patentanwalts GmbH
GLOBAL PORTFOLIO BENCHMARK
The Patent Asset Index
Trends in portfolio strength
ip2 Patentanwalts GmbH
GLOBAL PORTFOLIO BENCHMARK
The Patent Asset Index
Regional activity: China
ip2 Patentanwalts GmbH
GLOBAL PORTFOLIO BENCHMARK
The Patent Asset Index
Worldwide portfolio of Company B: Portfolio size
ip2 Patentanwalts GmbH
GLOBAL PORTFOLIO BENCHMARK
The Patent Asset Index
Worldwide portfolio of Company B: Patent strength
ip2 Patentanwalts GmbH
GLOBAL PORTFOLIO BENCHMARK
The Patent Asset Index
Benchmark as of December 31, 2011 Rank
Company
Patent Asset Index
Inventions
CI
TR
MC
1
A
3383
1254
2.7
1.7
1.5
2
D
3289
2801
1.2
0.8
1.2
3
F
1890
1798
1.1
0.9
1.0
4
C
1730
792
2.2
1.3
1.5
5
G
1330
1297
1.0
1.0
0.9
6
B
668
248
2.7
1.6
1.3
7
E
204
182
1.1
0.8
1.4
ip2 Patentanwalts GmbH
GLOBAL PORTFOLIO BENCHMARK
The Patent Asset Index
Portfolio overview by technology fields
ip2 Patentanwalts GmbH
GLOBAL PORTFOLIO BENCHMARK
The Patent Asset Index
Origin of patent strength by technology fields
ip2 Patentanwalts GmbH
GLOBAL PORTFOLIO BENCHMARK
The Patent Asset Index
Origin of patent strength by technology fields (II)
ip2 Patentanwalts GmbH
GLOBAL PORTFOLIO BENCHMARK
The Patent Asset Index
PatentSight and IP2 offer integrated solutions for Business Intelligence Expert services Qualified patent searches Benchmarking and evaluation Strategic technology field analysis
Software platform Created specifically for strategic analyses Drilldown from strategic to operational level Transparent and powerful measures Finds disruptive innovation early on Saves a lot of time and effort
