GEM Brand guidelines for staff

GEM Brand Guidelines for Staff

1

Contents Chapter 1 Introduction

3

Chapter 5 Icons

18

Chapter 2 The GEM visual identity

6

Chapter 6 Finishing

20

Chapter 3 Typography

13

Chapter 7 Photography

22

Chapter 4 Colour

15

Chapter 8 Stationery Templates

24

GEM Brand Guidelines for Staff

2

Chapter 1 Introduction Our strengths – describing GEM

4

Why we need brand guidelines

5

Our vision – why we are here

4

How to use these brand guidelines

5

GEM Brand Guidelines for Staff

3

Chapter 1

Our strengths – describing GEM

Our vision – why we are here

Our offer is the result of a thorough process of staff and customer research, discussion and professional branding advice. It’s a powerful yet concise reminder of who we are, what we do, and why it drives all of our communications and marketing.

Our vision is to be: We are aspiring to be a market leader by designing and delivering high quality, cost effective, commissioning support valued by our customers.

GEM is… UÊ "˜iʜvÊ̅iʏ>À}iÃÌÊ -1Ãʈ˜Ê̅iÊVœÕ˜ÌÀÞ UÊ “«…>ÈȘ}ÊiÝVii˜ViÊ>˜`ʅˆ}…Ê«iÀvœÀ“>˜Vi UÊ *ÀœÛˆ`ˆ˜}ÊÛ>ÕiÊvœÀʓœ˜iÞÊÊ UÊ iˆ˜}ÊVÕÃ̜“iÀÊvœVÕÃi`Ê>˜`ÊÀi뜘ÈÛi UÊ
``ˆ˜}ÊÀi}ˆœ˜>ÊÃÌÀi˜}̅Ê̜ʏœV>ÊÀi>̈œ˜Ã…ˆ«ÃÊ UÊ
ÊÃޘiÀ}ÞʜvÊ -ÊVœÀiÊÛ>ÕiÃÊ>˜`ÊVœ““iÀVˆ>Ê enterprise UÊ “Li``ˆ˜}ʈ˜˜œÛ>̈œ˜Ê>˜`ÊÌÀ>˜ÃvœÀ“>̈œ˜Ê‡Ê>ʘii`Ê to work differently to succeed UÊ iÛiœ«ˆ˜}ʘiÜÊV>ÀiiÀÊ>˜`Ê«iÀܘ>Ê`iÛiœ«“i˜ÌÊ opportunities for staff.

GEM Brand Guidelines for Staff

4

Chapter 1

Why we need brand guidelines

How to use these guidelines

GEM communicates with lots of different people. Therefore, we need to have a solid system for establishing the look, feel and tone of voice that’s appropriate to each group.

To build a strong, consistent GEM brand, we rely on a suite of ‘building blocks’ that work together harmoniously. The guidelines are broken down as follows:

This means creating a set of guidelines to support staff to produce day to day materials and provide a consistent, branded look and feel that tells everybody we work with that we take professionalism seriously. There are separate, and more detailed guidelines >Û>ˆ>LiÊvœÀÊiÝÌiÀ˜>Ê>}i˜VˆiÃÊ̜ÊÕÃiÊ̜Êi˜ÃÕÀiÊ̅>ÌÊ when we commission the production of any materials ̅iÞÊ>ÀiÊ>ÃœÊœ˜ÊLÀ>˜`°Ê/…iÃiÊ>ÀiÊ>Û>ˆ>LiÊvÀœ“Êi>`Ê œvÊ>ÀŽï˜}]Êiˆ`ˆÊˆ˜}Ê>˜`ʘÌiÀ˜>Ê œ““Õ˜ˆV>̈œ˜ÃÊ and Stakeholder Relations lead, Iain Fletcher.

GEM identity /…iÊ -ʏœâi˜}iʏœ}œÊ>˜`Ê Ê}À>«…ˆVÊ`iۈViÊ>ÀiÊ̅iÊ core identifiers of our brand, and should be used on all branded communication. Typography GEM uses three distinctive fonts to create a unified LÀ>˜`]Ê܅ˆÃÌÊ>ÃœÊœvviÀˆ˜}Êi˜œÕ}…Êvi݈LˆˆÌÞÊ̜Ê>``ÀiÃÃÊ different audiences via different media. Colour *>iÌÌiÃʜvÊVœœÕÀʅ>ÛiÊLii˜ÊVÀi>Ìi`Ê̜ÊÀi«ÀiÃi˜ÌÊ Ê as well as the different services within GEM. They align ̜Ê̅iÊi݈Ã̈˜}Ê -ÊVœœÕÀÊ«>iÌÌi° Print finishes
˜Êˆ“«œÀÌ>˜ÌÊVœ˜Ãˆ`iÀ>̈œ˜Ê̜Ê̅iÊ«ÀœviÃȜ˜>Êˆ“>}iÊ to customers. Photography *…œÌœ}À>«…ÞÊ}Ո`iˆ˜iÃÊ}ˆÛiÊ«À>V̈V>Ê>`ۈViʜ˜Ê…œÜÊÌœÊ shoot and produce on brand images.

GEM Brand Guidelines for Staff

5

Chapter 2 The GEM visual identity The NHS Lozenge

7

Standard sizes

10

The GEM graphic device

8

Using the graphic device correctly

11

Exclusion zone

9

Correct graphic device placement

12

Using the graphic device with business partners 10

GEM Brand Guidelines for Staff

6

Chapter 2

The NHS lozenge and GEM commissioning support unit logo The GEM graphic device is always accompanied by the -ʏœâi˜}iÊ>˜`ÊÀi>ÌiÀÊ >ÃÌʈ`>˜`ÃÊ œ““ˆÃȜ˜ˆ˜}Ê -Õ««œÀÌÊ1˜ˆÌʏœ}œ°Ê/…ˆÃʏœ}œÊ܈ÊV…>˜}iÊ«œÃÌÊ authorisation and you will be supplied with a new logo once this happens. In the meantime, please ensure that the GEM graphic device is always used top left >˜`Ê̅iÊ -ʏœâi˜}iÊ܈̅ÊÀi>ÌiÀÊ >ÃÌʈ`>˜`ÃÊ

œ““ˆÃȜ˜ˆ˜}Ê-Õ««œÀÌÊ1˜ˆÌʈÃÊÕÃi`Ê̜«ÊÀˆ}…Ìʜ˜Ê>˜ÞÊ document you produce.

GEM Brand Guidelines for Staff

7

Chapter 2

The GEM graphic device The GEM graphic device, is a key part of our identity and helps to form the character of our overall visual approach. It is unique and should never be altered in any way. It should be the only device used to represent GEM and its activities to ensure all of the great work carried out is reflected back to GEM and helps to build our reputation.

Fig 1 The true form of the GEM graphic device in full colour on a ܅ˆÌiÊL>VŽ}ÀœÕ˜`Ê>œ˜}È`iÊ̅iÊ -ʏœ}œ°

The graphic device is illustrated here in its key colourways. It should always appear in these colour combinations when used on these background colours.

Downloading the files The full colour logo is available to download as a low resolution image. The quality of the image means that this is suitable to use on internal documents only. Should you require a high resolution logo please contact Internal

œ““Õ˜ˆV>̈œ˜ÃÊ>˜`Ê-Ì>Ži…œ`iÀÊ,i>̈œ˜Ãʏi>`ʜÀÊi>`Ê of Marketing, who will arrange to send you the correct file format for your needs.

Fig 2 Two colour black/grey on white background.

Fig 3 White logo reversed out on blue (pantone 300)

Fig 4 Black and white logo (to be used when colour printing is not available)

GEM Brand Guidelines for Staff

8

Chapter 2

Exclusion zone To ensure the GEM graphic device has room to breathe and remains clearly visible, it must be surrounded by a sufficient amount of space to set it apart from other graphic elements, such as type or the edge of a page. The graphic device should always be placed on a solid background to ensure that it always prominent and does not fade among other images or photographs.

Always use the correct colourway.

Always give the graphic device the clearspace it requires.

Always place the graphic device on an image or textured background which is uncluttered and doesn’t distract you away from the graphic device.

Make sure the graphic device is legible. In this example the reversed logo should be used.

Always maintain the correct composition and scale of the graphic device.

Always ensure that the graphic device sits the correct way up.

GEM Brand Guidelines for Staff

9

Chapter 2

Using the graphic device with business partners To maintain a degree of consistency, a simple mechanic governs how we position partner logos alongside the GEM graphic device. The majority of the materials we produce internally will be for customers. While we should ensure that our identity is present on these materials they should not necessarily be the dominating identity as this would not represent a collaborative partnership. Instead, the customer logo should have equal presence as shown.

œÜiÛiÀ]ʈvʓœÀiÊ̅>˜Êœ˜iÊ -Ê«>À̘iÀʈÃʈ˜ÛœÛi`]Ê Ì…i˜Ê̅iÊ}i˜iÀˆVÊ -ʏœâi˜}iÊ«ÀiÃi˜Ìi`Ê̜«ÊÀˆ}…ÌÊ would be used and a list of partnering organisations would accompany at the footer of the page.

Standard sizes /i“«>ÌiÃʅ>ÛiÊLii˜Ê«ÀœÛˆ`i`Ê̅>ÌÊÃiÌÊ̅iÊÈâiʜvÊ̅iÊ logo for any given format. -…œÕ`ÊޜÕʘii`Ê̅iʏœ}œÊˆ˜Ê>Ê`ˆvviÀi˜ÌÊÈâiÊÌœÊ Vœ““ˆÃȜ˜ÊiÝÌiÀ˜>ÊܜÀŽÊ܈̅Ê>˜Ê>}i˜VÞ]Ê«i>ÃiÊ contact us, see page 25.

Um soluptat cia dolorendio dolupturest ventiaturreror solupta qui doloria sinvenem -ՓµÕ>i°Ê ÌÊÀiÊ>ˆÌʈ«Ã>˜ˆÃÊ>«ˆVˆ>ÊۜÕ«Ì>ÌÊ>ÕÌÊÕÌʵÕ>i°Ê >“Êi>ÀՓÊÕÌÊ>«iÀˆLÕÃÊi˜Ì

GEM Brand Guidelines for Staff

10

Chapter 2

Using the graphic device correctly /…iÊvœœÜˆ˜}ÊiÝ>“«iÃÊŜÜʜÕÀÊ}À>«…ˆVÊ`iۈViÊÕÃi`Ê correctly against different backgrounds. On dark backgrounds always use the logotype in its ÀiÛiÀÃi`‡œÕÌÊvœÀ“Ê­ˆ}Ê£®°Ê"˜Êˆ}…ÌiÀÊL>VŽ}ÀœÕ˜`ÃÊ­ˆ}Ê Ó®]ÊÕÃiÊ̅iʏœ}œÌÞ«iʈ˜ÊˆÌÃÊÌÀÕiÊvœÀ“ÊœÀÊL>VŽ°Ê
Ü>ÞÃÊ ÕÃiÊ̅iÊÛiÀȜ˜Ê̅>ÌÊ}ˆÛiÃʓ>݈“Õ“ÊVœ˜ÌÀ>ÃÌÊ>˜`Ê visibility.

Fig 1

Images and photographs The GEM graphic device can only be used over a photographic background or coloured image when it is solid. In both instances, the graphic device should never be positioned on a busy area of the image. It should also be positioned in an area free from distracting background clutter.

Fig 2

Digital use When placed on the web, the logo must not be ÃÌÀiÌV…i`Êۈ>Ê/ʜÀÊ --°Êœ}œÃÊŜՏ`Ê>Ü>ÞÃÊLiÊ scaled down within the appropriate design software.

GEM Brand Guidelines for Staff

11

Chapter 2

Correct graphic device placement The prime position for the GEM graphic device is top left with the -Ê>˜`ÊÀi>ÌiÀÊ >ÃÌʈ`>˜`ÃÊ

œ““ˆÃȜ˜ˆ˜}Ê-Õ««œÀÌÊ1˜ˆÌÊ œ}œÊ̜«ÊÀˆ}…Ì°ÊœÜiÛiÀ]ÊvœÀÊܓiÊ mediums this will not be possible and another anchor point must LiÊÕÃi`°Ê*i>ÃiÊVœ˜Ì>VÌÊvœÀÊ>`ۈViÊ should you find you need to place the logos anywhere else on your materials. The logo and graphic device must always feature on front of collateral (where the main area of the design resides.)

Um soluptat cia dolorendio dolupturest ventiaturreror solupta qui doloria sinvenem -ՓµÕ>i°Ê ÌÊÀiÊ>ˆÌʈ«Ã>˜ˆÃÊ>«ˆVˆ>ÊۜÕ«Ì>ÌÊ>ÕÌÊÕÌʵÕ>i°Ê >“Êi>ÀՓÊÕÌÊ>«iÀˆLÕÃÊi˜Ì

marketing, communications & engagement

MCE GEM Brand Guidelines for Staff

12

Chapter 3 Typography

GEM Brand Guidelines for Staff

13

Chapter 3

Typography GEM has two corporate typefaces: one for designed «Àˆ˜Ìi`ʓ>ÌiÀˆ>Ã]Ê iÕiÊÀṎ}iÀÊ>˜`ʜ˜iÊvœÀʈ˜ÌiÀ˜>Ê `œVՓi˜ÌÃÊ>˜`Ê`ˆ}ˆÌ>Éœ˜ˆ˜iʓ>ÌiÀˆ>Ã]Ê
Àˆ>°

/œÊ“>݈“ˆÃiʏi}ˆLˆˆÌÞÊvœÀÊ̅iÊۈÃÕ>Þʈ“«>ˆÀi`]ʈ`i>ÞÊ ÌiÝÌÊŜՏ`ÊLiʣӫ̰ʙ«ÌÊV>˜ÊLiÊÕÃi`Ê>ÃÊ>ʓˆ˜ˆ“Õ“ÊÈâiÊ but alternative formats must be offered for those who require them.

œÀÊ>Êˆ˜ÌiÀ˜>ÞÊ«Àœ`ÕVi`Ê`œVՓi˜ÌÃÊ
Àˆ>ÊŜՏ`ÊLiÊ used as shown below.

Secondary typeface for internally produced documents.

Arial  Regular   AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz   1234567890  ±!@#$%^&*()_+}{|”:?>ÛiÊLii˜ÊÃiiVÌi`ÊvÀœ“Ê̅iÊ -Ê«>iÌÌiÊ>˜`Ê }ˆÛiÊÕÃÊVœ˜ÃˆÃÌi˜VÞÊLÕÌÊvi݈LˆˆÌÞ°Ê/…iÊLÕiÊiëiVˆ>ÞÊ Ã…œÜÃÊ>ÊVœ>LœÀ>̈ÛiÊ>ÃÜVˆ>̈œ˜Ê܈̅Ê̅iÊ -°
ÊVœœÕÀÃÊ>ÀiʏˆÃÌi`Ê>ÃÊ*>˜Ìœ˜iÆÊ 9ÆÊ>˜`Ê܅i˜Ê ÀiiÛ>˜ÌÊ, Ê>˜`Ê 8°

Primary Colour Palette Pantone 300 C 100; M 8.5; Y 0; K 6 R 0; G 145; B 201 HEX: 0079c2

Pantone 368 C 65; M 0; Y 100; K 0 R 91; G 131; B 33 HEX: 0079c2

Secondary Colour Palette Pantone 2685 C 100; M 92; Y 2; K 0 R 38; G 57; B 151 HEX: 263997

Pantone 144 C 0; M 47; Y 98; K 0 R 248; G 153; B 29 HEX: f8991d

Pantone 1955 C 24; M 100; Y 77; K 19 R 163; G 2; B 52 HEX: a30234

Pantone 676 C 28; M 100; Y 23; K 1 R 183; G 0; B 114 HEX: b70072

Pantone Process Blue C 78; M 29; Y 1; K 0 R 0; G 147; B 208 HEX: 0093d0

Pantone 3272 C 78; M 10; Y 39; K 0 R 0; G 169; B 167 HEX: 00a9a7

Pantone 342 C 89; M 33; Y 78; K 21 R 0; G 111; B 81 HEX: 006f51

Pantone 110 C 7; M 16; Y 100; K 0 R 240; G 204; B 1 HEX: f0cc01

GEM Brand Guidelines for Staff

Pantone 425 C 62; M 53; Y 51; K 23 R 95; G 96; B 98 HEX: 5f6062

16

Chapter 4

For internal documents, the RGB references can be used to ensure that headings within documents are ̅iÊVœÀÀiVÌÊVœœÕÀÊvÀœ“Ê̅iÊ«>iÌÌi°Ê*i>ÃiÊÃiiÊ̅iÊ Stationery template section for instructions on how to do this.

Ý>“«iÊÕÃiʜvÊVœœÕÀÊ«>iÌÌi\

-ՓµÕ>i°Ê ÌÊÀiÊ>ˆÌʈ«Ã>˜ˆÃÊ>«ˆVˆ>ÊۜÕ«Ì>ÌÊ>ÕÌÊÕÌʵÕ>i°Ê >“Êi>ÀՓÊÕÌÊ>«iÀˆLÕÃÊi˜Ì

, HUMAN RESOURCES

REPORTCOVER01

GEM Brand Guidelines for Staff

Um soluptat cia dolorendio dolupturest ventiaturreror solupta qui doloria sinvenem -ՓµÕ>i°Ê ÌÊÀiÊ>ˆÌʈ«Ã>˜ˆÃÊ>«ˆVˆ>ÊۜÕ«Ì>ÌÊ>ÕÌÊÕÌʵÕ>i°Ê >“Êi>ÀՓÊÕÌÊ>«iÀˆLÕÃÊi˜Ì

SERVICE REDESIGN

Um soluptat cia dolorendio dolupturest ventiaturreror solupta qui doloria sinvenem

SR

REPORTCOVER02

17

Chapter 5 Icons

GEM Brand Guidelines for Staff

18

Chapter 5

Icons GEM offers a number of services and products to its customers. It is important that these are represented to the Ì>À}iÌÊ>Õ`ˆi˜Viʈ˜Ê>Ê«ÀœviÃȜ˜>Ê>˜`Ê>««i>ˆ˜}ÊÜ>Þ°Ê/…iʈVœ˜ÃÊLiœÜÊV>˜ÊLiÊÕÃi`Êvi݈LÞÊ̜ÊÃՈÌÊ̅iʓ>ÌiÀˆ>ÃÊ Liˆ˜}Ê«Àœ`ÕVi`°ÊœÜiÛiÀ]Ê̅iÊ}À>«…ˆVʈ“>}iÃÊ>˜`ÊVœœÕÀÃʓÕÃÌÊLiÊÕÃi`ÊVœ˜ÃˆÃÌi˜ÌÞÊLÞÊ̅iÊÃiÀۈViÊ>Ài>Ê̜ÊVÀi>ÌiÊ that professional and reliable image. Sample only – workshops are being carried out to confirm icons and colours for each service area.

* *

SR

procurement & market management

contracting & provider managment

MCE

ICI

marketing, communications & engagement

informatics & commissioning intelligence

human resources

CS

MM

FS

clinical services

medicines management

financial services

GEM Brand Guidelines for Staff

service redesign

,

19

Chapter 6 Finishing

GEM Brand Guidelines for Staff

20

Chapter 6

Finishing *Àœ`ÕVˆ˜}ʓ>ÌiÀˆ>ÃÊ̅>ÌÊ>ÀiÊ«Àˆ˜Ìi`ʜ˜Ê̅ˆ˜ÊœÀÊ«œœÀÊ quality paper can create an unprofessional image. While the majority of your materials will be for use online, please ensure that if you produce printed materials for a customer, that the ink does not show through on the reverse and that you have selected the appropriate paper for the job. Eg, if you wish something to be written on then do not use a paper with a ‘gloss’ finish as this will make the ink of a pen smudge. GEM has a commitment to it’s corporate social responsibility and as such will always try to use either recycled or FSC paper.

Specifications for items that you may wish to produce Business cards ˆ}…ÌÜiˆ}…Ì\ÊÎää}ÓÊȏŽÊœÀÊÓxä}ÓÊ՘Vœ>Ìi` i>ۈiÀÊÜiˆ}…Ì\ÊÎxä]Ê{ää}ÓÊȏŽÊœÀÊÎää]ÊÎxä}Ã“Ê uncoated Letterheads, Compliment slips, Carrier sheets £Óä}ÓʜvvÃiÌ]Ê>ÃiÀÊÃ>vi Posters -ˆâiÊ
{]Ê
Î\Ê
Ó]Ê
£\Ê
£]Ê
ä\ 170gsm silk or 140gsm uncoated 170/200gsm silk or 140, 170gsm uncoated 200gsm silk or 170gsm uncoated Large format boards ·x““Êœ>“iÝÊLœ>À`]Êvœ>“ÊVœÀiÊ܈̅Ê*6 ÊÅiiÌÃʜ˜Ê top and base. For indoor and outdoor use. ·x““Êœ>“ÊLœ>À`]Ê­ˆ}…ÌÜiˆ}…Ì®Êvœ>“ÊVœÀiÊ܈̅ÊV>À`Ê sheets on top and base. For indoor use.

GEM Brand Guidelines for Staff

21

Chapter 7 Photography

GEM Brand Guidelines for Staff

22

Chapter 7

Photography *…œÌœ}À>«…ÞʈÃʎiÞÊ̜ÊVœ““Õ˜ˆV>̈˜}Ê̅iÊÛ>ÕiÃÊ>˜`Ê personality of GEM. It can illustrate concepts and provoke reactions that could not be achieved by words alone. We understand that professional photography ˆÃÊiÝ«i˜ÃˆÛiÊ̜ÊVœ““ˆÃȜ˜Ê>˜`Ê̅iÀivœÀiÊ>ÊL>˜ŽÊ of images are being put together for the new GEM Intranet which will enable you access to ‘on brand’ imagery. If you need to take photographs yourself, please ensure that you gain permission from any people in the photograph by completing a ‘model release form’ and then send us your images, along with the forms, to be added to the image bank. Further technical guidance for photography is available from Internal Communications and Stakeholder Relations lead.

GEM Brand Guidelines for Staff

23

Chapter 8 Stationery templates

GEM Brand Guidelines for Staff

24

Chapter 8

Stationery templates
ÊÀ>˜}iʜvÊÌi“«>ÌiÃ]Ê܈̅ʈ˜ÃÌÀÕV̈œ˜Ã]ʅ>ÛiÊLii˜Ê created to help you to produce professional and on brand materials.
ÊÀ>˜}iʜvÊÌi“«>ÌiÃ]Ê܈̅ʈ˜ÃÌÀÕV̈œ˜Ã]Ê>ÀiÊLiˆ˜}Ê created to help you to produce professional and on brand materials. If you are responsible for commissioning the production œvÊiÝÌiÀ˜>ÞÊv>Vˆ˜}ʓ>ÌiÀˆ>ÃÊÃÕV…Ê>ÃÊL>˜˜iÀÊÃÌ>˜`Ã]Ê posters, brochures or advertising materials, or if you ܈ÅÊ̜ʜÀ`iÀÊ«Ài‡«Àˆ˜Ìi`ʏiÌÌiÀ…i>`]ÊLÕȘiÃÃÊV>À`ÃʜÀÊ compliment slips, please contact us for an order form. Iain Fletcher Internal Communications and Stakeholder Relations lead T: 01623 673130 E: [email protected] Heidi King i>`ʜvÊ>ÀŽï˜} T: 01604 651181 E: [email protected]

GEM Brand Guidelines for Staff

25

Chapter 8

Instructions iÌÌiÀ…i>`ÊvœÀÊÕÃiʈ˜ÊˆVÀœÃœvÌÊ7œÀ`Ê^ *ÀiÃi˜Ì>̈œ˜ÊvœÀÊÕÃiʈ˜ÊˆVÀœÃœvÌÊ*œÜiÀ*œˆ˜ÌÊ^Ê œVՓi˜ÌÊvœÀÊÕÃiʈ˜ÊˆVÀœÃœvÌÊ7œÀ`ÊÊ^ -«Ài>`ÅiiÌÊvœÀÊÕÃiʈ˜ÊˆVÀœÃœvÌÊ ÝViÊÊ^

“>ˆÊÈ}˜>ÌÕÀiÊvœÀÊÕÃiʈ˜ÊˆVÀœÃœvÌÊ"Õ̏œœŽÊÊ^

Downloading the templates Each of the templates have been set up for you in the following way: UÊ /…iÊÈâiʜvÊ̅iʏœ}œÃÊ>ÀiÊVœÀÀiVÌ UÊ /…iÊvœ˜ÌÊÌÞ«iʈÃÊ
Àˆ> UÊ /…iÊvœ˜ÌÊÈâiʈÃÊ££«ÌÊ­iÝVi«ÌÊvœÀÊ̅iÊi“>ˆÊÈ}˜>ÌÕÀi® UÊ i>`ˆ˜}Ê>˜`ÊÃÕLʅi>`ˆ˜}ÊÃÌޏiÃÊ>˜`Êvœ˜ÌÊVœœÕÀÃʅ>ÛiÊLii˜Ê>««ˆi` To download the letterhead, presentation, document or spreadsheet template: UÊ ,ˆ}…ÌÊVˆVŽÊœ˜Ê̅iÊvˆiÊ UÊ …œœÃiʼ->ÛiÊ>ýʜ˜Ê̅iʓi˜Õ UÊ …œœÃiÊ̅iÊ`iÃ̈˜>̈œ˜ÊœvÊޜÕÀÊvˆiʈ°i°Êœ˜Ê>ÊÅ>Ài`Ê>Ài>ʜÀÊޜÕÀÊ`iÎ̜« UÊ /Þ«iʈ˜Ê̅iʘ>“iʜvÊ̅iÊvˆiÊ>ÃÊޜÕÊ܈ÅÊ̜ÊÃ>Ûiʈ̰ œÊ̜ʅÌÌ«\ÉÉÜÜÜ°“ˆÌœ˜ŽiޘiǘœÀ̅>“«Ìœ˜Ã…ˆÀi°˜…ðՎÉi“É this is a temporary site where you can download your files.

GEM Brand Guidelines for Staff

26

Chapter 8

Letterhead Template

À>˜VˆÃÊ ÀˆVŽÊœÕÃi] Summerhouse Road, œÕÌœ˜Ê*>ÀŽÊ˜`ÕÃÌÀˆ>Ê ÃÌ>Ìi] œÀ̅>“«Ìœ˜ ÎÊÈ  T xxxx xxx xxx E [email protected]

CORPLETT01

GEM Brand Guidelines for Staff

27

Chapter 8

Powerpoint Presentation Templates ÎÊÝÊ{ÊÃVÀii˜Êœ«Ìˆœ˜

What our services provide for our Customers

CS

Welcome to GEM John Parkes

…ˆivÊ ÝiVṎÛi Greater East Midlands Commissioning Support Unit

PRESENT3X401

*Àœ«œÃi`Ê*œÜiÀ«œˆ˜ÌÊ*ÀiÃi˜Ì>̈œ˜Ê -ÌÀÕVÌÕÀiÊvœÀÊ Êœ˜}Ê/ˆÌi Sub Heading œÀi“ʈ«ÃՓÊ`œœÀÊÈÌÊ>“iÌ]ÊVœ˜ÃiVÌiÌÕÀÊ>`ˆ«ˆÃˆVˆ˜}ÊiˆÌ]ÊÃi`Ê`œÊ eiusmod tempor incididunt ut labore et dolore magna aliqua.

Greater East Midlands Commissioning Support Unit

PRESENT3X403

GEM Brand Guidelines for Staff

clinical services

MM * medicines management

procurement & market management

Greater East Midlands Commissioning Support Unit

PRESENT3X402

Short Title Sub Heading UÊ œÀi“ʈ«ÃՓÊ`œœÀÊÈÌÊ>“iÌ]ÊVœ˜ÃiVÌiÌÕÀÊ>`ˆ«ˆÃˆVˆ˜}ÊiˆÌ]ÊÃi`Ê`œÊ eiusmod tempor incididunt ut labore et dolore magna aliqua. UÊ œÀi“ʈ«ÃՓÊ`œœÀÊÈÌÊ>“iÌ]ÊVœ˜ÃiVÌiÌÕÀÊ>`ˆ«ˆÃˆVˆ˜}ÊiˆÌ]Ê tempor incididunt ut labore et dolore magna aliqua.

Greater East Midlands Commissioning Support Unit

PRESENT3X404

28

Chapter 8

Powerpoint Presentation Templates £ÈÊÝʙÊÃVÀii˜Êœ«Ìˆœ˜

Welcome to GEM

What our services provide for our Customers

CS

John Parkes

…ˆivÊ ÝiVṎÛi Greater East Midlands Commissioning Support Unit

Greater East Midlands Commissioning Support Unit

PRESENT16X901

*Àœ«œÃi`Ê*œÜiÀ«œˆ˜ÌÊ*ÀiÃi˜Ì>̈œ˜Ê -ÌÀÕVÌÕÀiÊvœÀÊ Êœ˜}Ê/ˆÌi Sub Heading œÀi“ʈ«ÃՓÊ`œœÀÊÈÌÊ>“iÌ]ÊVœ˜ÃiVÌiÌÕÀÊ>`ˆ«ˆÃˆVˆ˜}ÊiˆÌ]ÊÃi`Ê`œÊ eiusmod tempor incididunt ut labore et dolore magna aliqua. Greater East Midlands Commissioning Support Unit

PRESENT16X903

GEM Brand Guidelines for Staff

clinical services

MM * medicines management

procurement & market management

Greater East Midlands Commissioning Support Unit

PRESENT16X902

Short Title Sub Heading UÊ œÀi“ʈ«ÃՓÊ`œœÀÊÈÌÊ>“iÌ]ÊVœ˜ÃiVÌiÌÕÀÊ>`ˆ«ˆÃˆVˆ˜}ÊiˆÌ]ÊÃi`Ê`œÊ eiusmod tempor incididunt ut labore et dolore magna aliqua. UÊ œÀi“ʈ«ÃՓÊ`œœÀÊÈÌÊ>“iÌ]ÊVœ˜ÃiVÌiÌÕÀÊ>`ˆ«ˆÃˆVˆ˜}ÊiˆÌ]Ê tempor incididunt ut labore et dolore magna aliqua. Greater East Midlands Commissioning Support Unit

PRESENT16X904

29

Chapter 8

Report Cover Templates Um soluptat cia dolorendio dolupturest ventiaturreror solupta qui doloria sinvenem -ՓµÕ>i°Ê ÌÊÀiÊ>ˆÌʈ«Ã>˜ˆÃÊ>«ˆVˆ>ÊۜÕ«Ì>ÌÊ>ÕÌÊÕÌʵÕ>i°Ê >“Êi>ÀՓÊÕÌÊ>«iÀˆLÕÃÊi˜Ì

MARKETING, COMMUNICATIONS & ENGAGEMENT


˜ÞʜvÊ̅iÊvœœÜˆ˜}ÊV>˜ÊLiÊ`œÜ˜œ>`i`Ê>˜`ʈ˜VœÀ«œÀ>ÌiÊ department colours and titles.

MCE

REPORTCOVER01

Um soluptat cia dolorendio dolupturest ventiaturreror solupta qui doloria sinvenem -ՓµÕ>i°Ê ÌÊÀiÊ>ˆÌʈ«Ã>˜ˆÃÊ>«ˆVˆ>ÊۜÕ«Ì>ÌÊ>ÕÌÊÕÌʵÕ>i°Ê >“Êi>ÀՓÊÕÌÊ>«iÀˆLÕÃÊi˜Ì

Um soluptat cia dolorendio dolupturest ventiaturreror solupta qui doloria sinvenem

Um soluptat cia dolorendio dolupturest ventiaturreror solupta qui doloria sinvenem -ՓµÕ>i°Ê ÌÊÀiÊ>ˆÌʈ«Ã>˜ˆÃÊ>«ˆVˆ>ÊۜÕ«Ì>ÌÊ>ÕÌÊÕÌʵÕ>i°Ê >“Êi>ÀՓÊÕÌÊ>«iÀˆLÕÃÊi˜Ì

-ՓµÕ>i°Ê ÌÊÀiÊ>ˆÌʈ«Ã>˜ˆÃÊ>«ˆVˆ>ÊۜÕ«Ì>ÌÊ>ÕÌÊÕÌʵÕ>i°Ê >“Êi>ÀՓÊÕÌÊ>«iÀˆLÕÃÊi˜Ì

, HUMAN RESOURCES

REPORTCOVER02

GEM Brand Guidelines for Staff

MCE marketing, communications & engagement

REPORTCOVER03

,

REPORTCOVER04

30

Chapter 8

Sample email signature To download the email signature template with detailed instructions please go to: …ÌÌ«\ÉÉÜÜÜ°“ˆÌœ˜ŽiޘiǘœÀ̅>“«Ìœ˜Ã…ˆÀi°˜…ðՎÉ É

John  Parkes Managing  Director Greater  East  Midlands  Commissioning  Support  Unit T:  01234  567890 M: 07987  654321 Francis  Crick  House, Summerhouse  Road, Moulton  Park  Industrial  Estate, Northampton  NN3  6BF

This  message  and  any  attachment  contain  information  which  may  be  confidential  or  otherwise  protected  from  disclosure.  It  is  intended  for  the   addressee(s)  only  and  should  not  be  relied  upon  as  legal  advice  inless  it  is  otherwise  stated.  If  you  are  not  the  intended  recipient(s)  (or  authorised  by  an   addressee  who  received  this  message),  access  to  this  email,  or  any  disclosure  or  copying  of  its  content,  or  any  action  taken  (or  not  taken)  in  reliance  on   it  is  unauthorised  and  may  be  unlawful.  If  you  have  received  this  e-­mail  in  error,  please  inform  the  sender  immediately. Please  consider  the  environment  before  printing  this  e-­mail.

EMAILSIG01

GEM Brand Guidelines for Staff

31