GABLES BIKE DAY 2012 THE CITY BEAUTIFUL IN MOTION
ABOUT CYCLING The success story of Lance Armstrong exploded in the media and created a national obsession with cycling 350,000 people become “cycling enthusiasts” each year Over 20,000 cyclists in South Florida Almost 25% earn $100,000 or more
78 million baby boomers cycle
(Source: USA Cycling)
CYCLOVIA
THE MODEL FOR GABLES BIKE DAY
Began in Bogota, Colombia Main streets closed to car traffic on Sundays 2 Million participants Australia, Argentina, Canada, USA Tucson, Cleveland, Chicago, Portland, Miami, and Coral Gables in 2011
A POSITIVE IMPACT A day for cyclists, walkers, and kids to enjoy downtown Coral Gables
People on Sunday exercising, meeting neighbors, spending money, enjoying themselves Restaurants and shops open for business Media Coverage by major online, print and TV outlets
Best Bike Shops in Town, Live Music, Curated GablesTours, Bicycle Rentals, Activities for Kids, workshops on safety, and much more
LAST YEAR’S SUCCESS 4,000 people came out to enjoy the festivities on their bikes
A boost to restaurants that stayed open and welcomed cyclists 3 mentions in the Herald, coverage on NBC6, 51, and over over 20 popular websites Support from many local stakeholders including City of Coral Gables, Miami-Dade County, Coral Gables BID, Gables Rotary, etc. Best Bike Shops in Town, Live Music, Curated GablesTours, Bicycle Rentals, Activities for Kids, workshops on safety, etc.
MIRACLE MILE
PONCE DE LEON CIRCLE
EVENT ROUTE OPEN STREETS IN BROWN
THE ORGANIZERS Bike Walk Coral Gables is a NON-PROFIT ORGANIZATION that was created by an Ad Hoc committee of public servants and private individuals focused on improving the quality of life in The City Beautiful. By promoting healthy lifestyles focused on cycling and walking activities for the whole family, Bike Walk Coral Gables is making the community aware of its possibilities in their yearly fundraiser: Gables Bike Day
BENEFITS TO SPONSORS Advertising targeting Coral Gables and the cycling event PSA’s and Ads that prominently feature your company Positive community impact bringing restaurant and business revenue A stage and sound system to promote your company
Public spaces available for sponsored tent sites Route marked with standup signs and banners for ads Social media promotion on Facebook, Instagram, and Twitter Exposure and promotion of a healthy lifestyle to an expected audience of over 5000 Ideal venue to reach high income individuals and households
Tax-deductible contribution, as permitted by law
SPONSORSHIP LEVEL-TITLE SPONSOR $10,000 Prominent Mention in 30 sec TV spot promoting event Prominent mention in all purchased media Premiere location of your company logo on kickoff stage Opportunity for company rep to speak at event kickoff Company Logo on event t-shirts Premiere location of your company logo on all race events and materials and banners Premiere location for your promotional tent at Gables Bike Day Your company logo and link to your website from the event website Your company logo on pre-event email communications
SPONSORSHIP LEVEL- MAJOR SPONSOR $5,000 Premiere location of your company logo on kickoff stage Your company logo on all race event banners Mention of company during kickoff presentation Company logo on event t-shirts Premiere location for your promotional tent at Gables Bike Day Social media promotion via Facebook & Twitter
Your company logo & link to your website from the event website Your company logo on pre-event email communications
SPONSORSHIP LEVEL- SUPPORTING SPONSOR
$2,500 Your company logo on all race event banners Company logo on event t-shirts Select location for your promotional tent at Gables Bike Day Social media promotion via Facebook & Twitter
Your company logo & link to your website from the event website Your company logo on pre-event email communications
SPONSORSHIP LEVEL- EVENT $1,000 SPONSOR Mention of company on stage during the day Company logo on event t-shirts promotion tent at Gables Bike Day Social media promotion via Facebook & Twitter Your company logo & link to your website from the event website Your company logo on pre-event email communications
TAILORED & IN-KIND SPONSORSHIPS AVAILABLE... BECOME A SPONSOR TODAY! Many opportunities available to assist us with organizing the event Contact us to discuss your specific contribution idea:
Robert Ruano email:
[email protected]
tel: 305-962-6142