Frame Publishers

Media Kit 2013

Contents 1 2 4 6 8 10 12 14 15 16

Frame Publishers

Frame Publishers Frame Magazine Mark Magazine Elephant Magazine Print Advertising Frame Online Online Advertising Frame Studio Frame Books Contacts

Founded in 1997, Frame Publishers specializes in high-end publications for a global audience of creative professionals. Readers in 77 countries follow our three magazines, website and specialized books covering art, architecture, design and interiors. Together, our publications offer a one-stop shop for connecting with art buyers, architects and designers worldwide. The company’s flagship publication, Frame, is a go-to reference for designers and interior architects. The magazine identifies the world’s most innovative interiors in print and, since 2007, through Frame’s prestigious Great Indoors Award. Launched in 2005, sibling magazine Mark is to architects what Frame is to interior architects. By offering a fresh, accessible outlook on architecture, Mark has redefined the way we report on the built environment. Founded in 2009, the third magazine, Elephant, offers an equally contemporary view of art and visual culture. In just four years, it has rapidly gained an international audience of art buyers and artists alike. All three magazines have an online presence on frameweb.com, which attracts over 140,000 users with daily design news. Digital subscriptions and licensed editions in China, Korea and Turkey give each publication an even greater global reach. And exposure is growing all the time – every year Frame Publishers presents its magazines and books at more than 30 trade fairs worldwide. From custom-publishing to brand direction, Frame Publishers serves as an invaluable connection to the world’s leading creative professionals.

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Frame Magazine Frame is the world’s leading interior design publication. The magazine has subscribers and distributors in 77 countries, alongside digital editions and licenses in China, Korea and Turkey. Since its launch in 1997, the magazine has remained faithful to its mission: to put interior architecture on the map. Frame publishes the world’s most inspiring interiors, spiced up with design and art. Its readers also value a high quality tactile product, with varied paper stocks and rich colour. Advertising in Frame offers a connection to a global audience who collect issues for future reference.

Interiors The magazine publishes stunning visual reports on the world’s most interesting interiors – from shops and offices to bars and exhibitions. Concept descriptions, contextual information, interviews and user reports allow readers to explore trends and materials in depth.

Design Products are vital to interior architects and the magazine’s editors scrutinize trade fairs for the most inspiring and up-todate overviews. The magazine ventures behind-the-scenes to interview up-and-coming talents and designers who have earned their spurs, while case studies reveal the evolution of novel industrial products. Publication schedule Bimonthly / Price EUR 19.95

Reader profile 54%

Interior designers

23%

Multi-disciplinary designers

12%

Architects

8%

Design students

3%

Other creative professionals

Global circulation: 36,000

16% 13% 12% 7% 6%

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Benelux Germany United Kingdom

13% 11% 22%

Asia North America Rest of world

Scandinavia Italy

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Mark Magazine Mark sees itself as a platform for the practice and perception of architecture at the dawn of the third millennium. Since its launch in 2005, the magazine has been a timely, visual, nonacademic publication based around first-hand information from creative people. Mark has a radically international perspective, shining a spotlight on starchitects and new talent alike, while exploring the boundaries of the field and anticipating the industry’s future.

Architecture Architecture is the mother of all arts, and today’s designers are in the thick of society like never before. Architects design retail spaces for big-name brands, create every day furniture, and even have fan clubs. In an age of design blogs and architecture coverage in mainstream publications, Mark offers the specialized knowledge and analytical approach that sets a global standard. Publication schedule Bimonthly / Price EUR 19.95

Reader profile 63%

Architects

12%

Interior designers

10%

Architecture students

8%

Architecture-related professionals

5%

Interdisciplinary designers

2%

Global circulation: 21,000

15% 13% 6% 6% 5%

Other creative professionals

4

Benelux Germany Scandinavia

16% 11% 28%

Asia North America Rest of world

Italy United Kingdom

5

Elephant Magazine Elephant is a quarterly magazine about contemporary art and visual culture. Featuring cutting edge material, fresh faces and original voices, the magazine covers and uncovers new trends and talent.

Art The art world is divided between the traditional and applied or commercial art. To Elephant, the most interesting work is happening in the middle, where photographers, architects and designers start thinking like artists – and artists start thinking like designers. This meeting of mediums is fertile ground for the exciting and experimental work shaping the art world, and Elephant, today.

Visual culture

Direct, sincere and multi-disciplinary, Elephant has depth and breadth beyond any other visual art magazine. It digs deeper, ceaselessly asking and enquiring into creative trends, art movements and innovative techniques. Elephant visits art and design studios, steps on graffiti artists’ toes, plays with the latest computer games, disturbs rehearsals and interrupts takes. Its in-depth approach produces smart and innovative coverage. Publication schedule Quarterly / Price EUR 19.95

Reader profile 30%

Artists and designers

23%

Art galleries and museums

16%

Collectors

14%

Art schools and students

13%

Art directors and creative directors

4%

Global circulation: 16,000

32% 22% 14% 12% 20%

Art consultants

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United Kingdom USA Benelux Germany Rest of world

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Print Advertising

Reports Both Frame and Mark offer custom-made editorial promotion on businesses. These articles – called Reports – are compiled and designed by the magazines’ editorial staff and design team. Reports offer a great possibility to give in-depth insight into a company’s or product’s DNA, creating a true connection with designers and architects.

Rates Frame 1/1 page

€ 5900

2/1 page

€ 11000

Mark 1/1 page

€ 4600

2/1 page

€ 8800

Editorial calendar

Rates

4 pages

6 pages

Frame

€ 12000

€ 16500

Mark

€ 9500

€ 12000

Issue

Frame 90

Date

Requirements

Deadline artwork

On sale

Frame & Mark magazine

16-11-2012

01-01-2013

Certified PDF format

Jan/Feb 2013

On sale at Stockholm Furniture Fair, IMM Cologne and Maison et Objet Paris

Frame 91

Mar/Apr 2013

11-01-2013

01-03-2013

On sale at ISH Frankfurt

Frame 92

May/Jun 2013

08-03-2013

01-05-2013

On sale at ICFF New York and Salone del Mobile Milan

Frame 93

Jul/Aug 2013

10-05-2013

01-07-2013

More pages upon request

Frame 94

Sep/Oct 2013

12-07-2013

01-09-2013

On sale at Dutch Design Week Eindhoven and London Design Festival

Elephant

Frame 95

1/1 page

€ 3250

2/1 page

€ 5900

Mark 42

Nov/Dec 2013

Feb/Mar 2013

06-09-2013

07-12-2012

01-11-2013

΄ ΄ ΄ ΄ ΄ ΄ ΄ ΄

01-02-2013

Back cover

+ 30%

First spread

+ 20%

Facing colophon

+ 20%

Facing content

+ 15%

Right-hand facing editorial

+ 10%

Inside back cover

+ 10%

Mark 43

Apr/May 2013

15-02-2013

Mark 45

Jun/Jul 2013 Aug/Sep 2013

Mark 46

Oct/Nov 2013

19-04-2013 14-06-2013

01-06-2013 01-08-2013

16-08-2013

01-10-2013

On sale at Batimat Paris and Architect@Work Berlin

Mark 47

Dec/Jan 2013

18-10-2013

01-12-2013

On sale at Architect@Work Düsseldorf

Elephant 14

Spring 2013

22-02-2013

01-04-2013

On sale at Frieze New York and Art Basel

Elephant 15

Summer 2013

(including bleed: 236 x 303 mm) Double page spread: 460 x 297 mm (including bleed: 466 x 303 mm) ISOcoated_v2_300_eci.icc 300 dpi All fonts embedded or converted to outlines Cropmarks (printed lines showing where

Elephant magazine

On sale at Architect@Work Rotterdam

Custom advertising and inserts upon request

Page size: 230 x 297 mm

01-04-2013

On sale at Architect@Work Zürich and Architect@Work Kortrijk

Mark 44

Colour CMYK

to trim a printed sheet)

On sale at ISH Frankfurt

Special positions

(Acrobat 3.0/4.0/5.0 compatibility)

17-05-2013

01-07-2013

΄ ΄ ΄ ΄ ΄ ΄ ΄

Certified PDF format (Acrobat 3.0/4.0/5.0 compatible) Colour CMYK 300 dpi All fonts embedded or converted to outlines Page size: 220 x 280 mm (including bleed: 226 x 286 mm) Double-page spread 440 x 280 mm (including bleed: 446 x 286 mm) Cropmarks (printed lines showing where to trim a printed sheet)

Elephant 16 Gaggenau Report Gaggenau commissioned Frame Studio to create a 32-page bespoke promotional production that appeared in Frame magazine. The studio collaborated on editorial concept and graphic design to reflect the German brand’s identity as a globally leading manufacturer of kitchen appliances.

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Autumn 2013

16-08-2013

01-10-2013

On sale at Frieze London and Fiac Paris

Elephant 17

Winter 2013

22-11-2013

01-01-2014

On sale at Arco Madrid

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Frame Publishers Online Visitor profile

frameweb.com Frame Publishers’ platform frameweb.com provides global news and an up-to-date agenda on interior design, architecture and art. The website features original coverage across all mediums, alongside photography and video. Updated daily with news on big-name projects and littleknown gems, frameweb is the perfect extension for Frame, Mark and Elephant. The online presence of Frame Publishers extends into social media like Facebook, Twitter, Pinterest and LinkedIn, with over 100,000 followers. A weekly newsletter with 51,000 subscribers worldwide makes Frame Publishers the online authority on design, architecture and art.

Traffic 140,000 visitors a month

380,000 page impressions a month

Sex

Age 15% Above 40

25% Under 25

49%

51%

60%

Male

Female

Between 25–40

More statistics 80% of our visitors have a job in the creative industry 82% of our visitors are decision makers 30% of our visitors visit frameweb.com to make a purchase

Social media

Demographics

80000 70000 60000 50000 40000 30000 20000 10000

Facebook friends

Twitter followers

Pinterest followers

57% 22% 17% 3% 1%

10

Europe

Top 10

Asia

United Kingdom,

Americas

United States, Germany,

Oceania

Netherlands, France, Italy,

Africa

Japan, Spain, China, Canada

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Online Advertising Website rates

Newsletter rates

Leaderboard

Our weekly newsletter delivers the latest design, architecture and art news to over 51,000 subscribers worldwide.

Leaderboard

€ 400 per week / € 8.50 cpm Shown on all pages (shared position) / 728 x 90 pixels / gif, jpg, swf / Max. 75 Kb / Link

Leaderboard € 825 per newsletter Exclusive position / 728 x 90 pixels / Only jpg / Max. 75 Kb / Link

Medium rectangle € 325 per week / € 6.50 cpm Shown on all pages (shared position) / 300 x 250 pixels / gif, jpg, swf / Max. 75 Kb / Link

Banner € 495 per newsletter Exclusive position / 520 x 90 pixels / Only jpg / Max. 75 Kb / Link

Double rectangle € 600 per week / € 12.50 cpm Shown on all pages (shared position) / 300 x 500 pixels / gif, jpg, swf / Max. 100 Kb / Link

Advertorial € 995 per newsletter Exclusive position / Max. 2 images / 250 x 188 pixels / Only jpg / Max. 75 Kb Max. 100 words / Link

Online advertorial € 650 per week Shown on the homepage (shared position) and our social media friends / Max. 10 images / 900 x 675 or 675 x 900 pixels (including captions) / Only jpg / Max. 300 words / Optional video on Youtube or Vimeo / Link

Newsletter partner

Spotlight

€ 2750 per year Exclusive position / Logo 145 x 50 pixels / Only jpg / Max. 75 Kb / Link

Online advertorial

€ 175 per week Shown on all pages (shared position) / Max. 7 images / 300 x 190 pixels / Only jpg / Max. 75 Kb / Link

Take-over rates Homepage take-over € 2800 per week Exclusive homepage position Contains: background image, main slideshow image, leaderboard, online advertorial, two medium rectangles (or one double rectangle)

Social media promotion € 150 per post Contact us for further details Spotlight

Agenda

Agenda

€ 150 per week per item Shown on homepage and calendar (shared position) / Max. 10 images / 900 x 675 or 675 x 900 pixels / Only jpg / Max. 300 words (information event) / Link

Jobs

Medium rectangle

Contact us

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Newsletter take-over € 1950 per newsletter Exclusive newsletter position Contains: background colour, leaderboard, banner and advertorial

Double rectangle

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Frame Studio

Frame Books

Frame Publishers offers a range of creative advertising possibilities. Compiled by the company’s editorial and art teams, promotional features are always in sync with the magazine’s specific style and tone of voice. You can also let Frame Publishers review and even create your advertisements, both on- and off-line. Or how about your own magazine or catalogue, custom-created by us? Promotional services can even work in three dimensions. Think of your event curated or your award organized and published by Frame Publishers.

Since 2001, Frame Publishers has created specialized books on interior design, architecture and art. Like its magazines, these books have global circulation. Some of these publications have become brands in their own right, like Grand Stand, a biennial book on trade-fair stands, or Night Fever, a biennial on hospitality design. These books once more prove Frame Publishers’ authority on interior design.

Goods

Instead of just filling a book with new products, Goods takes design publishing a step further; 60 iconic design products are analysed and featured from conceptual design sketch to realization and placement in interiors.

Frame Moooi Award The Frame Moooi Award was launched in 2011 with the goal of uniting innovative interiors with equally as inspiring furniture and lighting. Frame and Moooi are both leaders in the design industry; glossy pages of Frame magazine focus on cutting-edge interiors, while Moooi strives to create spectacular furnishings and lighting. Combining the interests of both organizations, the Frame Moooi Award was launched to target interior designers and architects who custom created a lamp or furnishing for a specific interior.

Night Fever 3

The latest publication in the Night Fever series takes you on a whirlwind, round-the-world tour of the best in hospitality design. The book presents restaurant, bar and hotel interiors offering a detailed look at the cutting-edge approach of their creators.

Limited Edition Frame Studio designed a total brand identity for LE, a Belgian carpet manufacturer. From logo and stationery to sleek newspaper, invitations and advertising campaign, the final product was a cohesive and contemporary image for the LE company.

E550 For Dutch design and construction office E550, Frame Studio created a brand identity based upon the materials E550 uses most: glass, concrete, rubber and steel.

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Masterclass

Masterclass: Product Design provides an in-depth overview of 30 leading graduate schools from all over the world that offer a master’s degree in product design.

Powershop 3

Powershop 3, the latest publication of our retail series, features 175 recently designed contemporary retail environments selected from all over the world. Divided into nine chapters, the book opens the doors of shops and showrooms by over 130 international designers.

Colour Hunting

Colour Hunting contains an international and interdisciplinary collection of work focusing on colour experiments and colour research.

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Grand Stand 3 A compilation of 145 remarkable, custom-designed trade fair stands from all over the world, ranging from small booth to multi-level structures. Sketches, floor plans and photos explain the design process from concept to execution.

Industry of Nature An explanation of nature’s answer to needs such as air-conditioning, self-cleaning, and camouflage, with application examples for the design industry.

Contacts HQ Frame Publishers Laan der Hesperiden 68 1076 DX Amsterdam The Netherlands T +31 20 4233 717 F +31 20 4280 653 frameweb.com Print Advertising Elles Middeljans [email protected] Nienke van der Maar [email protected] Online Advertising Nikki Brandenburg [email protected]

License Editions Frame & Mark China A&J International Design Media Limited Jacky Liu Zhanhui [email protected] Frame South Korea TYM Co, Ltd Young Lee [email protected]

Agents Frame & Mark Germany Wolfram Werbung Peter Wolfram [email protected] T +49 89 992 493 990 Xenia Lange [email protected] T +49 89 992 493 990 Italy Studio Mitos Michele Tosato [email protected] T +39 0422 894 868 Turkey Titajans Dis Tanitim Ltd. Sti. Hilmi Zafer Erdem [email protected] T +90 212 257 76 66 Elephant Germany and Austria Fadim Delice [email protected] T +49 40 2486 6362 Switzerland and UK Corinne Olejak [email protected] T +41 79 820 19 97

Frame Turkey Tasarim Group Emre Tibet [email protected]

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frameweb.com