ForSaleByOwner.com

®

Home Builder Program

Quick Facts About The Company ForSaleByOwner.com was created to empower owners to buy and sell their homes themselves by taking advantage of the incredible marketing power of the Internet and the growing consumer interest in avoiding high broker commissions. Founded in 1999, ForSaleByOwner.com has helped hundreds of thousands of home owners save billions in commission. As the largest by owner website in the world, ForSaleByOwner.com arms home sellers, home buyers and home builders with all the tools necessary to sell and buy their homes by providing the most visible Internet advertising, the best support and services including: mortgage, title/escrow, neighborhood information, one on one coaching, buyer qualification and everything necessary to be a successful home seller.

‘by owner’ website

As a home builder, if you list your new homes on ForSaleByOwner.com your properties will reach 2 million active homebuyers on the Internet every month.

ForSaleByOwner.com Network

Offering

Alongside its profitable premier website, ForSaleByOwner.com distributes 800,000 magazines, with a readership of close to 1.6 million each month, across the largest real estate markets in 13 states.

ForSaleByOwner.com currently lists tens of thousands of homes on its website and in its magazines throughout the country. For its various services, the company charges individual home sellers a low flat fee and home builders nominal fee. Each home builder can upload an unlimited amount of properties in mass each month.

Mission

Industry

ForSaleByOwner.com’s mission is to be the premier “One-Stop” real estate shop where buyers, sellers and builders can find all the tools necessary to list, display, and sell their property without having to pay a commission.

With the growing trend toward the For Sale By Owner market, customers are turning to websites that offer them choice. Of the 6.6 million real estate transactions that occurred last year, 20% were For Sale By Owner (FSBO), and that number is projected to grow to 50% by 2010 (Forrester).

www.ForSaleByOwner.com |

No Commission. Lots of Help.

| 1-888-FOR-SALE

Traffic Averaging in excess of 1 million unique visitors per month with 22 million page views, ForSaleByOwner.com is the premier destination for, for sale by owner properties which includes new homes offered by builders across the country. According to Alexa, an Internet based resource that tracks and ranks the effectiveness of websites in generating viewer traffic and reaching their audiences, ForSaleByOwner.com ranks in the top 6 most popular Real Estate Web Sites in the world, and the largest by owner site.

6. www.ForSaleByOwner.com

22 million page views top 6 most popular Real Estate Web Sites

Marketing & Advertising ForSaleByOwner.com uses aggressive advertising both in traditional and online media which includes, Google, Yahoo, MSN, radio, TV, newspapers and direct mail to drive potential property buyers to its website and its magazines in order to help sellers generate interest in their property. We spend millions of dollars a year on on-line and offline marketing that drives thousands of buyers to our site everyday. Because of these marketing programs, buyers know that the ForSaleByOwner.com web site is a place they can go to find thousands of homes that are “for sale.”

www.ForSaleByOwner.com |

No Commission. Lots of Help.

| 1-888-FOR-SALE

Home Builder Program Why The Internet is Important When Selling Your Properties? • Compared to newspaper ads, 57% more people buy their homes as a result of finding them on the Internet.

Over

• Over 1 million active buyers visit ForSaleByOwner.com each month making it one of the most visited real estate web sites in the country and the #1 by owner website in the world. There’s no Internet presence stronger than ForSaleByOwner.com.

77%

• Listing your homes on ForSaleByOwner.com will showcase your properties to millions of prospective buyers both locally and across the United States.

of new home buyers start their search for a home on the Internet.

• It’s a fact: The Internet has become the most important part of the home selling process because it is a fast and cost effective way to reach millions of buyers. Since 1999, ForSaleByOwner.com has helped hundreds of thousands of Americans sell their homes and save money in the process

We Can Help Save You Thousands Per New Home Sold! In the past, home builders were forced to work with Realtors, which also obligated them to pay a commission (based on the sale price of the property) that ranged from 4% to 6%. ForSaleByOwner.com has an outstanding, more effective and far less expensive alternative. Our Home Builder Program is based upon a nominal monthly fee with a flat fee for our Optional Multiple Listing Service. This is a great hybrid solution to the old problem of how home builders market their properties for sale.

MLS Option ForSaleByOwner.com can provide home builders with reduced commission MLS listings for $400 per listing. ForSaleByOwner.com has built one of the largest professional real estate broker networks in the country so that “for sale by owners” and home builders like yourself, can have their homes listed in the MLS. The ForSaleByOwner.com MLS package offers the best of both worlds: if you find a buyer through ForSaleByOwner.com you pay no commission; if an agent finds you a buyer after seeing your home in the MLS then you pay only a 2-3% commission (as opposed to the traditional 6%)! Either way you’re still saving thousands and you’re never obligated to accept a buyer from either ForSaleByOwner.com or from a broker.

www.ForSaleByOwner.com |

No Commission. Lots of Help.

| 1-888-FOR-SALE

Benefits Benefits Of Listing Your Properties On ForSaleByOwner.com: Cost Effective

Brochures

Robust Listing

A cost effective way to alert home buyers that your new homes are for sale.

Homebuyers respond to seeing a summary sheet displaying the selling points of properties. Your ForSaleByOwner.com Internet listings automatically print out into beautiful customized color brochures containing the properties information and a photo. The brochure prints on standard 8.5” x 11” paper which fits in the ForSaleByOwner.com Brochure Dispenser.

Each property listed includes a 1,000 word description, six color photos and can include a virtual tour/slideshow as well as the ability to edit your ad at any time and track the number of potential buyers who view your ad on a regular basis.

Home Buyer Leads ForSaleByOwner.com delivers quality traffic from educated, interested and motivated buyers. You’ll get unparalleled exposure on ForSaleByOwner.com with nearly 2 million people visiting us each month to search for homes.

Yard Signs

Ease of Use Our proprietary technology allows home builders to efficiently upload their properties in mass to ForSaleByOwner.com, allowing them to manage the transaction process in a single and simple format 24 hours a day, 7 days a week.

Quality yard signs are an integral part of the home selling process. ForSaleByOwner.com can provide home builders with professional signage that will attract the attention of buyers whether they’re on foot or driving by.

Network and Partner Exposure When a property is placed on ForSaleByOwner.com it also gets placed on our entire family of websites as well as our partner websites including SaleByOwner.com, ByOwnerSales.com, ATT.net, Military.com, Be-Jane.com and many more.

List Up to 25 Homes for Only $399 a Month For only $399 monthly, home builders may upload and list as many as 25 of their properties each month. The process of uploading property listings to ForSaleByOwner.com is extremely simple because our proprietary software lets builders upload their various properties in mass. All ads on ForSaleByOwner.com post instantly and can be edited or cancelled at any time, 24 hours a day 7 days a week.

Get Started Today And Sell Your New Properties Tomorrow! To take advantage of this opportunity, and to sell more of your homeswww.ForSaleByOwner.com for less simply visit | www.forsalebyowner.com/builder and follow the directions in regard to creating a new account.

No Commission. Lots of Help.

| 1-888-FOR-SALE

Go to www.ForSaleByOwner.com/builder and get started now!

Website Features In addition to providing home sellers and home builders with all the tools necessary to sell their properties, ForSaleByOwner.com enables users to search for properties for sale, research cities nationwide, receive mortgage services, get insurance quotes, and compare quotes from moving companies.

ForSaleByOwner.com offers the ultimate tools to ease the home buying and selling process: Home Builder Selling Program

Neighborhood Statistics

ForSalebyOwner.com is the most cost effective way for Home Builders to alert home buyers that their new homes are for sale. We offer a full suite of services to help home builders sell their new homes —from no commission packages to reduced commission MLS packages.

ForSaleByOwner.com provides side-by-side, city-to-city comparisons including cost of living, taxes, home and insurance costs; as well as quality of life factors such as population, crime index, and weather. Visitors also have access to information on over 85,000 schools in the United States.

Homes for Sale

Free e-Book

With the largest database of For Sale By Owner properties on the Internet, visitors can search for homes by location, price, size, amenities and other attributes such as new construction.

Visitors can download The Complete Guide to Buying and Selling Your Home, which includes everything from the latest trends in marketing your home to sample forms and contracts.

Listing Packages

Cash Back Incentive Program

Home sellers can choose from several affordable listing packages to suit their individual needs. All packages include six color photographs, can include a virtual tour/slideshow and a 1,000 word description as well as the ability to edit their ad at any time and track the number of potential buyers who view their ad on a daily basis!

Visitors can receive significant cash back incentives for using one of ForSaleByOwner.com’s buyer services to buy their home.

Mortgage Services ForSaleByOwner.com provides unique services to assist buyers in completing the sale of their home from pre – approval and credit screening to refinancing and home equity loans.

Mortgage Calculators Mortgage calculators help ForSaleByOwner.com visitors predict mortgage costs. Visitors can determine qualifications for a specific loan as well refinancing options.

www.ForSaleByOwner.com |

Moving Quotes ForSaleByOwner.com provides free moving quotes, covering every type and size: large and small, international, long-distance, local, full-service, self-service and truck rental.

Service Providers This comprehensive database of professional service providers connects homebuyers, home builders and home sellers with title companies, lawyers, home inspectors, mortgage providers, appraisers, and more!

No Commission. Lots of Help.

| 1-888-FOR-SALE

Unparalleled Exposure When a home builders put their new homes for sale on ForSaleByOwner.com, we’ll expose them to millions of buyers both locally and across the country. ForSaleByOwner.com can help to increase exposure locally by providing professionally designed “high impact” lawn and directional signs. They tell all passers-by that a home is for sale and featured on the ForSaleByOwner.com web site.

70%

of homebuyers said the FOR SALE sign in the yard sold them

Retail Initiatives Real Estate is changing rapidly and more home sellers are choosing to save themselves thousands of dollars by selling their home without a real estate agent. ForSaleByOwner.com has developed a Home Selling System, Weatherproof Brochure Dispense and CD-ROM to help educate and empower today’s homebuyer’s and sellers. In December 2005, ForSaleByOwner.com entered into a relationship with Home Depot to sell ForSaleByOwner.com products in over 1,700 Home Depot stores nationwide. Home Depot will sell the ForSaleByOwner.com Home Selling System and Weatherproof Brochure Dispenser products. Through this collaborative sales and marketing effort, ForSaleByOwner.com will be able to reach millions of Home Depot customers who are beginning their home selling process giving them even more choices and flexibility.

www.ForSaleByOwner.com |

No Commission. Lots of Help.

| 1-888-FOR-SALE

Demographics ForSaleByOwner.com gains valuable feedback from its online community of home sellers. This feedback results in the following statistics about our core seller demographics.

GENDER

AGE

Male

53.34%

18-24

0.86%

Female

46.66%

25-34

14.80%

35-44

18.24%

45-54

12.40%

55-64

7.57%

65+

2.93%

EDUCATION Some High School

.42%

High School Graduate

9.85%

Some College

24.66%

College Graduate

36.38%

FIRST TIME SELLER?

Some Graduate School

7.54%

Yes

64.47%

Completed Graduate School

20.16%

No

35.53%

HOUSEHOLD INCOME

WOULD YOU RECOMMEND SELLING YOUR OWN HOME?

Under $20,000 per year

2.05%

Yes

79.34%

$20,000 to $35,000 per year

3.99%

No

20.66%

$35,000 to $50,000 per year

12.08%

$50,000 to $75,000 per year

23.43%

$75,000 to $100,000 per year

22.89%

Over $100,000 per year

35.45%

www.ForSaleByOwner.com |

SELLER SOLD SUCCESSFULLY Yes

68.2%

No

31.8%

No Commission. Lots of Help.

| 1-888-FOR-SALE

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