Focus on Modern Business 3 Name:
Unit 6: Advertising and food
Klasse:
Datum:
Unit 6: Advertising and food
© 2015 Cornelsen Schulverlage GmbH, Berlin und VERITAS-Verlag, Linz. Alle Rechte vorbehalten.
Seite 80 parallel
[ˈpærəlel]
Parallele
to convey
[kənˈveɪ]
vermitteln, übermitteln
The ad tries to convey the message that wearing the new jeans makes women more attractive.
to employ
[ɪmˈplɔɪ]
einsetzen, anwenden
Nowadays, advertisements often employ a lot of images and only little text.
vivid
[ˈvɪvɪd]
leuchtend (Farben), lebhaft
The poster is very colourful. They’ve used lots of vivid colours.
to attract attention
[əˌtrækt əˈtenʃn]
Aufmerksamkeit erregen
The company logo on the ad should be larger. Otherwise it won’t attract enough attention.
memorable
[ˈmemərəbl]
einprägsam, unvergesslich
It was a memorable experience. I will never forget it.
humour
[ˈhjuːmə]
Humor
We’re trying to use humour in our advertising campaign. We want to make the people laugh.
advertiser
[ˈædvətaɪzə]
Werbeagentur, WerberIn
Advertisers use different methods to make their advertisements as persuasive as possible.
(AuftraggeberIn in der Werbung) code of conduct
[ˌkəʊd əv ˈkɒndʌkt]
Verhaltenskodex, Verhaltensregeln
There’s a clear code of conduct for advertisers. You really need to stick to the rules.
cut-throat
[ˈkʌt θrəʊt]
gnadenlos, unbarmherzig
inventive
[ɪnˈventɪv]
einfallsreich, erfinderisch, originell
He’s really inventive. He always has these great ideas.
to carry out
[ˌkæri ˈaʊt]
ausführen, durchführen
The project was carried out by a group of high school students.
disabled
[dɪsˈeɪbld]
behindert
He has been disabled ever since his car accident. He is in a wheelchair.
alpha pup
[ˈælfə pʌp]
Alpha-Tier, "RudelführerIn"
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(Kind, das ein/e MeinungsführerIn ist) to head
[hed]
(in Richtung von etw) gehen, fahren
(video) arcade
[ɑːˈkeɪd]
(Video-)Spielhalle
to go up to sb
[ˌɡəʊ ˈʌp tə]
zu jdm hingehen, auf jdn zugehen
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Focus on Modern Business 3
Unit 6: Advertising and food
to ascend
[əˈsend]
aufsteigen, hochsteigen, ansteigen
The path ascends to the top of the mountain. Just follow it all the way up.
hierarchy
[ˈhaɪərɑːki]
Hierarchie
toy
[tɔɪ]
Spielzeug
I bought a new toy for little Timmy. It’s a small car.
backpack
[ˈbækpæk]
Rucksack
When we went hiking, she brought along a backpack full of snacks.
(game) console
[ˈkɒnsəʊl]
(Spiel-)Konsole
period
[ˈpɪəriəd]
(Unterrichts-)Stunde
morally
[ˈmɒrəli]
moralisch (Adv.)
to be to blame
[bi tə ˈbleɪm]
schuld sein, verantwortlich sein
Tom’s to blame. It’s his fault!
to call for
[ˈkɔːl fə]
fordern, verlangen
Protesters are calling for action to help refugees. They want the government to act swiftly.
ban (on)
[bæn]
Verbot (von)
There is a total ban on smoking on the school premises. It’s not allowed to smoke there.
threat (to)
[θret]
Bedrohung, Gefahr (für)
Smoking poses a threat to your health. It can be dangerous for you.
to be designed to do sth
[dɪˈzaɪnd tə]
dazu gedacht sein etw zu tun, darauf ausgelegt sein etw zu tun
to take/do exercise
[ˌteɪk ˈeksəsaɪz, ˌdu ˈeksəsaɪz] sich Bewegung verschaffen, trainieren
to target sb
[ˈtɑːɡɪt]
jdn ins Visier nehmen, auf jdn Terrorists are targeting historic (ab)zielen buildings. They’re bombing old temples and churches.
junk food
[ˈdʒʌŋk fuːd]
ungesundes Essen (Fastfood, You should cut down on hamburgers Fertiggerichte) and french fries. All this junk food is really unhealthy.
viewer
[ˈvjuːə]
ZuschauerIn
vast majority
[vɑːst məˈdʒɒrəti]
(bei Weitem) überwiegende Mehrheit
to shift
[ʃɪft]
(sich) verlagern, (sich) verändern
emphasis, pl emphases
[ˈemfəsɪs]
Betonung, Gewicht
initiative
[ɪˈnɪʃətɪv]
Aktion, Initiative
bid
[bɪd]
Versuch
to reinforce
[ˌriːɪnˈfɔːs]
(ver)stärken, verfestigen
association
[əˌsəʊʃiˈeɪʃn]
Verbindung, Kontakt, Assoziation
© 2015 Cornelsen Schulverlage GmbH, Berlin und VERITAS-Verlag, Linz. Alle Rechte vorbehalten.
Seite 83 Transkript
Seite 2 von 5
I’m trying to take more exercise. I want to be fit.
The main emphasis of our programme is on well-being and health rather than quick weight loss.
Focus on Modern Business 3
Unit 6: Advertising and food
Seite 84 decent
[ˈdiːsnt]
anständig, ordentlich, annehmbar
He’s a decent boy. He’s friendly and well-behaved.
representative
[ˌreprɪˈzentətɪv]
VertreterIn
to hand sth out
[ˌhænd ˈaʊt]
etw aushändigen, verteilen
When the teacher handed out the worksheet, she forgot to give one to Anne.
to stay up late
[ˌsteɪ ʌp ˈleɪt]
lange aufbleiben
I stayed up late to study for my test. I revised facts until midnight.
outsider
[ˌaʊtˈsaɪdə]
AußenseiterIn
desperate
[ˈdespərət]
verzweifelt
to salt
[sɔːlt]
salzen
(baby) carrot
[ˈkærət]
(Jung-, Baby-)Karotte
branding
[ˈbrændɪŋ]
Markenaufbau, Branding
Due to effective branding our sales doubled last year.
conscious (of sth)
[ˈkɒnʃəs]
(sich einer Sache) bewusst
Lots of teenagers are not conscious of the importance of healthy eating.
lifetime
[ˈlaɪftaɪm]
(ganzes) Leben
disappointment
[ˌdɪsəˈpɔɪntmənt]
Enttäuschung
bafflement
[ˈbæflmənt]
Verblüffung
frustration
[frʌˈstreɪʃn]
Frustration
hunt (for)
[hʌnt]
Jagd, Suche (nach)
to toss
[tɒs]
werfen
(ad-)style
[staɪl]
im Stil (eines Werbeplakats/einer Werbeanzeige)
shoot
[ʃuːt]
Fototermin, (Film-)Aufnahme
Her breakthrough came when she was booked for a shoot for a big clothing company.
lighting
[ˈlaɪtɪŋ]
Beleuchtung, Licht
The artificial lighting makes me look pale in the picture. We should do the photo shoot outside.
angle
[ˈæŋɡl]
Winkel
We should photograph the product from different angles and then pick the best one for the ad.
to grab sth
[ɡræb]
etw packen, etw greifen, sich etw schnappen
to adorn sth with sth
[əˈdɔːn]
etw mit etw schmücken,
I’m getting more and more desperate every day. I just don’t know what to do anymore.
© 2015 Cornelsen Schulverlage GmbH, Berlin und VERITAS-Verlag, Linz. Alle Rechte vorbehalten.
Seite 85
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The film was a huge disappointment. I expected it to be much better.
I’m always on a hunt for antique books. I collect them with a passion.
Focus on Modern Business 3
Unit 6: Advertising and food
verzieren juicy
[ˈdʒuːsi]
saftig
The hamburgers looked really juicy in the pictures, but in reality they were quite dry.
Why, …
[waɪ]
Mensch, … / Ach, …
Why, she’s come home for Christmas and didn’t tell me.
to plaster
[ˈplɑːstə]
vollkleistern, zukleistern
crown
[kraʊn]
Krone
identical (to)
[aɪˈdentɪkl]
identisch (mit)
to fluff sth up
[ˌflʌf ˈʌp]
etw aufplustern, aufschütteln
concerning
[kənˈsɜːnɪŋ]
betreffend, hinsichtlich
Have you read her latest blog entry concerning healthy eating? It was quite informative.
protection
[prəˈtekʃn]
Schutz
She hired a bodyguard to provide protection against her stalker. She just doesn’t feel safe anymore.
officer
[ˈɒfɪsə]
Beamter/Beamtin
to be of concern
[əv kənˈsɜːn]
von Bedeutung sein, von Belang sein
Obesity in teenagers is a problem of growing concern. Doctors are increasingly worried.
promotion
[prəˈməʊʃn]
Werbung, Förderung
There should be a ban on the promotion of junk food. These advertisements can mislead children.
Norway
[ˈnɔːweɪ]
Norwegen
Sweden
[ˈswiːdn]
Schweden
programming
[ˈprəʊɡræmɪŋ]
Programmgestaltung
Malaysia
[məˈleɪʒə]
Malaysia
Korea
[kəˈriə]
Korea
federation
[ˌfedəˈreɪʃn]
Verband, Föderation
to set a limit
[set ə ˈlɪmɪt]
eine Grenze/ein Limit festsetzen
Portugal
[ˈpɔːtʃʊɡl]
Portugal
Vietnam
[ˌviːetˈnæm]
Vietnam
to prohibit
[prəˈhɪbɪt]
verbieten, untersagen
In Norway and Sweden, it is prohibited to broadcast commercials during children’s television programming.
to bypass
[ˈbaɪpɑːs]
umgehen
Companies regularly bypass this rule. They’ve found a way around it.
to skirt (a)round sth
[ˌskɜːt əˈraʊnd]
etw umgehen, einer Sache ausweichen
to regulate
[ˈreɡjuleɪt]
regeln, regulieren
© 2015 Cornelsen Schulverlage GmbH, Berlin und VERITAS-Verlag, Linz. Alle Rechte vorbehalten.
Seite 87
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Marcy set a limit on the time her children are allowed to watch TV per day.
Marketing on Facebook should be regulated more strictly. There are not enough rules concerning
Focus on Modern Business 3
Unit 6: Advertising and food
advertisements on social media. restriction
[rɪˈstrɪkʃn]
Beschränkung, Einschränkung
The government decided to impose restrictions on junk food advertisements during prime time programmes.
mouth-watering
[ˈmaʊθ wɔːtərɪŋ]
appetitlich, köstlich, den Mund wässrig machend
The mouth-watering pictures in the advertisement really made me feel like having a hamburger.
ahead of (sb/sth)
[əˈhed əv]
vor, (jdm / einer Sache) voraus
appealing
[əˈpiːlɪŋ]
ansprechend
I don’t find the product very appealing. I wouldn’t buy it.
widespread
[ˈwaɪdspred]
(weit) verbreitet, allgemein, groß
Obesity is a widespread problem. Lots of children and adults are affected.
long-term
[ˌlɒŋ ˈtɜːm]
langfristig, Langzeit-
She’s very happy about her new, long-term employment. It’s so much better than all those temporary jobs she had before.
to involve
[ɪnˈvɒlv]
mit sich bringen, umfassen, beinhalten
to come up with sth
[ˌkʌm ˈʌp wɪð]
sich etw ausdenken, sich etw einfallen lassen
to donate
[dəʊˈneɪt]
spenden
persuasive
[pəˈsweɪsɪv]
überzeugend
to start off
[ˌstɑːt ˈɒf]
anfangen
commercial
[kəˈmɜːʃl]
Werbespot
politician
[ˌpɒləˈtɪʃn]
PolitikerIn
[rɪˈleɪtɪd]
verbunden mit
© 2015 Cornelsen Schulverlage GmbH, Berlin und VERITAS-Verlag, Linz. Alle Rechte vorbehalten.
Seite 88
Seite 89
Seite 90 related to
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Their current TV commercial is really funny. It’s a successful advertisement.