Flu er! t h figide to runnning A gu campaig your

flu fighter

A guide to running your staff-facing seasonal flu vaccination campaign This guide has been written for staff flu vaccination leads in NHS organisations in England. It sets out what materials and resources are available to help you plan and implement a successful staff-facing flu vaccination programme this year and beyond. It will also provide you with top tips gathered from flu leads around the country for how you can ensure your campaign is successful. This guide should be read in conjunction with our ‘Getting started’ guide, published in August 2011, which sets out what flu leads need to do in advance to ensure that local flu campaigns are successful. You can download a copy of the ‘Getting started’ guide from our campaign website: www.nhsemployers.org/flu If you have any questions about this guide or the campaign more generally, please email: [email protected] or contact our flu fighters hotline on 0844 334 5252.

What is the campaign and who is it for? The national NHS staff seasonal flu vaccination campaign, commissioned by the national Social Partnership Forum, supports all NHS organisations in England with their local campaign. The NHS Employers organisation, on behalf of the Forum, has produced a range of materials and resources that you can use to help achieve the best possible uptake.

How has the campaign been developed? The campaign has been developed in partnership with staff side organisations and with significant input and feedback from colleagues across the health service. The national campaign is broadly based on the successful campaign that ran in the North West region last year, and has been further developed following suggestions, ideas and feedback received from NHS colleagues across England. The national campaign branding has been tested with both frontline and back-office staff in a range of organisations and has been developed to stand out, grab attention and be memorable. We will work to address needs as they arise throughout the campaign this year. Your feedback is always welcome, so please get in touch at [email protected]

This guide is split into four sections to cover the key areas you will need to focus on to run an effective campaign:

1. 2. 3. 4.

Promoting your campaign Delivering your campaign Leading your campaign Getting the message across

National NHS staff seasonal flu vaccination campaign – a guide to running your campaign

Important Permission has been given by Lego for some of their images to be used as part of the campaign. The images may be used for free, but in return some requirements set out by Lego must be adhered to: ● The

materials featuring Lego images must be used to promote the flu vaccination to staff only.

● The

materials featuring Lego images must not be used to promote the flu vaccination in areas which are predominantly patient-facing (for example, a GP waiting room or a notice board in an outpatient clinic).

● The

Lego images may be used in areas where patients might pass through, but only if it is clear they are not aimed at patients (for example, you could display the posters on a staff information notice board located in a canteen that is also open to patients).

● The

Lego images can be used in local press but there is strict guidance around this. Before you agree to any media coverage please ensure you have read our communications toolkit, which can be found on the flu campaign website: www.nhsemployers.org/flu

National NHS staff seasonal flu vaccination campaign – a guide to running your campaign

1 Promoting your campaign There are lots of things you can do to let staff know that the vaccine is available. It is worth thinking about all of the options you have available, some of which may be less obvious than others. Many organisations use posters, flyers, emails and their intranet site to promote their campaign, but why not consider other things too? Be creative!

Top tips ● Promote ● Give

● Work

with local and regional media for features and editorial.

at team meetings/team briefs.

out flyers with receipts from the staff canteen.

● Promote

● Send

text messages to colleagues with work mobile phones.

at shift handovers.

● Attach

messages to payslips to encourage staff to get vaccinated.

● Discuss

● Use

social media (Facebook, twitter, LinkedIn, YouTube etc).

at your staff forum/council.

● Keep

your intranet page up to date with information about when and where to get vaccinated.

● Add

messages to email footers: “I’ve had my flu jab, have you?”.

● Use

screensavers and pop-ups on all trust computers.

Resources to support you We have produced a range of materials to help you promote your campaign.

A set of six WIN n Can your child animatio A4 posters software WIN • CHILDREN’S DESIGN COMPETITION • WIN FAB PRIZES!

Not y! funn

JUNIOR FLU FIGHTERS CORNER

– also availabledesign for a scary flu-bug monster? you to download and customise with your trust logo and contact details. for your

school

NG AN EAR-SPLITTI S? COUGHALOTONU

Here’s the chance for your child to create their very own flu monster and win a special prize for their school.

To raise awareness of seasonal flu among children in our region, we are launching a competition to find a “scary monster” to represent the flu virus. The winning design will not only be used as part of our Winter 2010/11 campaign but will be brought to life by the award- winning team of filmmakers at Milky Tea. What’s more, the winner will receive animation software for their school – helping to create animators of the future.

A TOWERING

RUS?

SNEEZOSAU

A GIANT SLIMY

WIN

The competition is open to ALL primary school children in the North West, from Reception Class, up to and including children in Year 6. You can download a copy of the entry form now at www.attishoo.com. The form includes some Flu Facts about the virus that will hopefully give your children inspiration as well as prompting a few questions about the flu bug itself. So be prepared! The closing date for entries is 18 October. Entries will be judged by NHS North West and the Milky Tea team and the winner contacted by Friday 22 October before being announced on the website www.attishoo.com

Take the Plunge

Protect yourself, your family and your patients by getting a flu jab. Don’t delay, book your flu jab early. EINF16701 Published September 2011

Get your design animated

How is flu vaccine made?

Funny what some people believe, like thinking that the flu vaccine can give you the flu. It can’t, because it doesn’t contain the live virus.

Don’t delay. Protect yourself, protect the people you care for, starting now.

Contact your occupational health team today.

flu fighter

Flu r! fighte Become a flu fighter and protect yourself, your family and your patients by getting a flu jab. Don’t delay, book your flu jab early. Contact your occupational health team today.

The vaccine is available now so to book your flu jab, contact your Line Manager, Occupational Health or HR team.

Flu Fighter magazine

flu jab

TRUE life stories!

FLU FIGHTER

inside

NHS STAFF TRUE STORY

BOGEYHEDRON?

HOW TO ENTER

Fight the flu Lu – Get a

The influenza vaccine is made like any other vaccine: it contains the virus it intends to protect you from. The virus is inactivated or very weak so that your body can identify it, fight against it with minimal side effects, and be ready in case you ever contract the actual flu. You can’t catch a virus you’ve already had, so by injecting a vaccine and having your body identify it, you are protected against contracting the flu this winter. This is the actual process for making the flu vaccine: 1. Flu viruses type A and B are grown starting in late summer in the whites (albumen) of chicken eggs. This process takes about two months. 2. The viruses are then extracted, purified, killed, and dispensed into vials. 3. Vaccine research and development is a carefully controlled and very lengthy process. Before trials begin in humans, regulatory bodies must approve laboratory results and give ethical approval. Vaccines then go through four phases of vaccine evaluation in humans. REMEMBER! You cannot get the flu from the flu vaccine- the virus is already dead. Your body will make antibodies against the many epitopes (distinct features) of the influenza virus and thus you are protected if you encounter a live virus later on.

I thought I was going to die! How could I be helping my patients and team stuck E WE WHY AR G home in bed? LOOKIN

DER?

Mythbusters

UN DOWN

t’s true about flu Find out what’s false, wha

An A5 leaflet that busts the top flu myths

– also available for you to download and customise with your trust logo and contact details.

flu fighter DC_NHS FluFighter_A5Leaflet_Print.indd 1

– this easy-to-read lifestyle magazine will include real-life stories, messages from staff who have had the vaccine, and mythbusters. The magazine will be delivered in the second phase of the campaign and will be with you towards the end of September 2011.

25/08/2011 09:40

National NHS staff seasonal flu vaccination campaign – a guide to running your campaign

Three Sudoku puzzles

– for you to download and customise.

Screensaver

QR barcode

– a fun, animated screensaver to remind people about the need to get their flu jab.

– our staff-facing materials have a QR barcode that allows staff with a barcode reader application on their smartphone to access our campaign website by the click of a button.

Web banners

Mythbusters: The movie

– a series of colourful web banners and buttons which you can download to help you promote the campaign.

– this short film uses comedy to dispel the myths around the flu virus. The film will be available for download from YouTube from late September and you can link to the film from your intranet page.

I’m a flufighter

Text messaging

Communicating with staff who work in the community can be difficult. A number of trusts use mobile phone text messaging to get their campaign messages across. A number of companies exist that can do this for you for a fee. The links below are some of the companies that are available. Please note that NHS Employers does not endorse any of these particular companies and there are also other companies available. www.txtlocal.co.uk www.24x.com www.mediaburst.co.uk www.textmarketer.co.uk

Stickers

– small enough that they can be placed on ID badges or similar.

Social media

Our twitter and Facebook presence will help you promote the campaign locally. Staff using twitter can follow NHSflufighter and add a twibbon to their profile. Our Facebook page is highly interactive and allows staff to pledge that they are having their jab. Staff can also submit details of their trust so that organisations can be ranked in a fun way to inject an element of competition into the campaign. Facebook: www.facebook.com/nhsflufighter twitter: www.twitter.com/nhsflufighter LinkedIn: www.linkedin.com/company/ nhs-employers

National NHS staff seasonal flu vaccination campaign – a guide to running your campaign

2 Delivering your campaign Deciding when and where to offer the vaccination is a key issue for many organisations. We know that you are likely to achieve a significantly higher uptake if you take the vaccine to staff rather than asking them to attend set clinics. However, there is not necessarily one approach that works best. The type of organisation you are in, its culture, size, the number of sites you are based across and where they are in relation to each other, the staff groups you employ and their shift patterns, are all key factors to consider when thinking about where and when to offer vaccinations.

Options for delivery might include: ● setting

up clinics in staff rooms or areas close to wards

● setting

up in the staff canteen

● holding

drop-in clinics in main staff entrances, especially at times staff are starting and finishing work

● offering

vaccinations out of hours

● sending

vaccinators to wards and departments to catch staff who are traditionally difficult to access, for example A&E staff

● running

clinics and drop-in centres across other sites

● running

clinics at places you are likely to find community-based staff

● offering

a free cup of tea and biscuit to all staff who attend to get vaccinated

● allowing

staff to ‘drop in’ to a clinic at any time that suits them

● using

peer vaccinators to vaccinate colleagues

● training

ward managers to vaccinate their own staff (or, if this poses an issue, to swap with another manager and vaccinate their staff ).

Training more people Many organisations struggle to find the capacity to provide vaccinations to all staff over such a short period of time and so train up extra vaccinators to help deliver the programme. You could train senior ward staff or representatives from each department and ask them to vaccinate everyone in their area. You could train up staff who are keen and ask them to vaccinate out of hours, particularly if they normally work out of hours anyway. These vaccinators will require training in line with all national policy and your local policy. Skills for Health has recently launched an immunisations and vaccinations e-learning programme which has been developed with the Health Protection Agency and experts in the service. The programme is available free of charge to NHS organisations from the Skills for Health website: www.skillsforhealth.org.uk

Practical workshops for flu leads Our series of workshops and webinars throughout the campaign period will provide flu leads and others involved in local campaigns with an opportunity to share ideas, look at top tips and get the most out of their campaign. You can find out more about the events from our website: www.nhsemployers.org/flu

Top tips ● Use T-shirts ● Send

vaccination teams off site into community bases to vaccinate staff in their workplaces

● Vaccinate ● Go

saying: “Stop me and get your flu vaccine”

people at shift changeovers and team meetings

to where the staff are, don’t expect them to come to you

● Train

a team of volunteer vaccinators who can vaccinate during nights and weekends, in various locations

National NHS staff seasonal flu vaccination campaign – a guide to running your campaign

Resources to support you Campaign website

– our website is your first port of call for all the campaign materials and advice you will need. Regularly updated, it will showcase the best from local campaigns across England and give you all the latest news.

Case studies National NHS staff seasonal flu vaccination campaign Good practice case study

National NHS staff seasonal flu vaccination campaign Good practice case study

Successful campaign for staff vaccinations

Staff vaccinations uptake soars

South Staffordshire & Shropshire Healthcare NHS Foundation Trust saw the number of frontline staff receiving flu vaccinations rocket from 10 per cent to 52 per cent in 2010/2011, by using a combination of flexible ways in delivering the vaccine to staff. We are appreciative of the 50 mental health nurses who, in addition to their day jobs, gave time to be trained in the flu vaccination PGDs and supported the clinics for the entire programme.

Hull and East Yorkshire Hospitals NHS Trust has seen a sharp rise in the number of staff volunteering to have the seasonal flu jab this winter, thanks to a coordinated effort.

SHA region: Staffordshire & Shropshire (West Midlands) South Staffordshire & Shropshire Healthcare NHS Foundation Trust provides mental health and learning disability services in Shropshire, Telford & Wrekin and Powys and specialist children’s and continuing care services across South Staffordshire. 3,500 staff are employed in the trust, which operates from two main sites at St George’s Hospital, Stafford and Shelton Hospital, Shrewsbury.

What we did and why The deputy director of nursing was given dedicated time to set up and manage the programme. The secretary was relieved of her duties to provide full-time administrative support. A team, including the deputy director of nursing, chief pharmacist, data analyst, lead infection control nurse and resuscitation officer, met daily to monitor the programme and adapt it where necessary.

SHA region: Yorkshire and Humber Hull and East Yorkshire Hospitals NHS Trust is one of the largest acute trusts in England, providing acute services to the people of Hull and East Yorkshire. About 8,700 people are employed in the trust, which operates from two main sites: Castle Hill Hospital and Hull Royal Infirmary.

What we did and why – Uptake of staff vaccinations against flu in 2009 was low, with just 30 per cent of eligible staff taking up the vaccinations offered. The occupational health team was aware that flu was a big risk to staff health and organisational capacity and decided to take a different approach for winter 2010. – The trust is spread over a large site and, traditionally, the occupational health team did all the vaccinations. This meant that staff had to leave their work areas to get vaccinated and the service was not always available at times convenient for them. – The occupational health team decided to train staff to be volunteer vaccinators and to offer vaccinations to staff at a time and place that suited them. – This, combined with a number of very sick young people being admitted to intensive care with flu, meant that this year close to 70 per cent of staff received vaccinations.

Arrangements were approved by unions.

How we did it

Fifty nurses were trained, with help from the primary care trust, to administer the vaccinations, and a rota was developed to ensure that two or three vaccinators were available at each clinic.

For 2010, planning began early. The occupational health team trained matrons, hospital and night staff, and specialist nurses as volunteer vaccinators so that they could offer vaccinations in their work areas.

Daily clinics with an appointment system were set up between 9:30am and 4pm. Rooms in our busy learning centre were equipped as our permanent venue to capture people attending training, meetings and conferences, and we handed out leaflets as they entered the building. We combined the swine flu and seasonal flu vaccinations with support from our occupational health nurses. Similar arrangements were set up in Shropshire. A permanent clinical room was set up, including a bed, resuscitation equipment, oxygen etc.

– a range of good practice case studies from NHS organisations that have used innovative methods to increase their vaccination rates. We will be adding to these as the campaign continues, so keep an eye on our website for the latest information.

They also offered vaccinations outside the staff dining area, on night shifts and at weekends, to make sure staff could take up the vaccinations at a time and place that suited them. Alongside this, we ran a communications campaign involving frontline staff, describing why vaccination was important. Uptake was so high that the team thought they might run out of the vaccine. But they managed to source more from neighbouring trusts and other areas of the health service. Additional staff in key roles required for the smooth running of the organisation, including domestic and other support staff, were also vaccinated.

flu fighter

flu fighter

Getting started guide

flufighting– getting started Your staff-facing seasonal flu vaccination campaign starts now. This guide sets out what you need to do now to ensure that your campaign over the autumn and winter is successful. It will allow you to hit the ground running when national campaign materials are sent to you early in September 2011.

– our Getting started guide sets out what flu leads need to do in advance to ensure that your campaign is a success. It stresses the need for partnership working with your local staff side and early engagement with all those involved in delivering your campaign.

Partnership working at all levels is important to ensure that your campaign is a success. Involving your local staff side representatives during this planning stage is vital, as well as during the delivery of the campaign itself. We hope you find this simple checklist useful for the first couple of months of your campaign. You can keep in touch with the development of the national campaign on our website at www.nhsemployers.org/flu Keep an eye out for our activities on twitter at www.twitter.com/nhsflufighter, and on Linked-in and Facebook over the next few weeks.

National NHS staff seasonal flu vaccination campaign – a guide to running your campaign

3 Leading your campaign To make your campaign successful it will need senior leadership. You may or may not have one named person responsible for coordinating and running your campaign, but it is useful to draw upon a range of skills from across your organisation. Occupational health, immunisation, HR, communications and staff side colleagues may be particularly helpful, but also consider involving your infection control, nursing and training teams as they may be able to support you with valuable expertise. You might consider a working group of staff representatives from across the organisation to look at ways of increasing uptake in your organisation. Organisations where senior leaders support and promote the vaccination tend to have higher uptake rates than those which do not. Many organisations take photographs of their directors and other senior staff, such as consultants, being vaccinated. It can also be helpful for directors and senior managers to send clear messages that managers must give staff the time required to have their vaccination.

Resources to support you The business case for immunisation

– this short PowerPoint presentation sets out the benefits of an effective staff vaccination programme and is ideal for use at senior manager or board meetings.

* *

Template letters

– which can be sent to staff from your chief executive, medical director and chief nurse.

A letter has been sent to all chief executives from Sir David Nicholson, Chief Executive of the NHS in England, to stress the importance of staff flu vaccinations

Environmental statement The paper that we have used to print the campaign resources is certified by the Forestry Stewardship Council (FSC) as coming from a mixture of timber from an FSC-certified forest, post-consumer reclaimed material, and sources which exclude unacceptable forestry. The printer holds the ISO14001 environmental management certificate and uses vegetable-based inks.

National NHS staff seasonal flu vaccination campaign – a guide to running your campaign

Top tips ● Encourage

immediate line managers to lead in encouraging their staff to take the vaccines and arranging for them to get vaccinated.

● Encourage

managers to promote positive messages and encourage staff to attend clinics.

● Have

senior clinicians acting as champions.

● Have

a flu immunisation lead from the service.

● Have ‘respected’ staff ● Use

publicly immunised.

a working group with representatives from all areas to look at increasing uptake.

● Have

a nominated flu lead for each department.

● Focus

time on getting ward managers on board – encourage a positive attitude to the vaccine.

● Stress

the duty of care of healthcare workers to protect vulnerable patients who cannot protect themselves.

●

Make sure the campaign is added to your local JNC agenda.

Remember: Involve your staff side! The national campaign has been developed in partnership with staff side organisations who are extremely keen to support organisations to deliver their campaigns. Not only can staff side colleagues provide valuable input to the planning of your campaign, they can also help you reach and communicate with many staff effectively. So make use of their skills and networks! There are excellent case studies of effective partnership working available on the Social Partnership Forum website: www.socialpartnershipforum.org

“

We are encouraging all our staff, particularly frontline staff, to have a flu vaccination early this year. Although we had one of the highest take-up rates in the region last year, we can do better. We will be offering an incentive to staff who sign up to be vaccinated by 1 November. By ensuring our staff are vaccinated early, we hope to avoid some of the problems experienced last year. In some cases, flu can be fatal and the vaccination is not compulsory. However, it protects you, it protects the patients in your care and it protects your family. If you are working with vulnerable people, you have a duty of care to protect them. Phil Morley, Chief Executive Hull and East Yorkshire Hospitals NHS Trust

National NHS staff seasonal flu vaccination campaign – a guide to running your campaign

“

4 Busting the myths and getting the message across Making people aware that the vaccine is available is important, but it is just as important that staff understand the benefits of vaccination and don’t fall prey to myths about the vaccine! Educating and informing staff can help dispel these myths before they spread and can encourage people to get the jab. It is vital that managers understand the benefits of vaccination, not only so that they lead by example, but also so that they allow staff the time they need to get vaccinated. By getting line managers engaged and on board with the campaign (for example, ward or departmental managers) and asking them to disseminate information to their teams, you can reach a much wider audience than you would be able to alone.

Mythbusting Never underestimate the potential impact that myths can have. Clinical as well as non-clinical staff can often believe things which simply are not true, and your job is to change this. Ensuring that staff can access the truth is vital. You can use your intranet page, staff newsletters and magazines, emails and notice-boards, as well as team meetings and briefings, to pass these messages on. You could set up an email address for staff to submit their questions.

Induction Induction is a key time to access staff. You could talk about the vaccine and its benefits, and promote it as the norm before staff hear the wrong information from other sources. This may be of particular help with new entrants to the health service.

Top tips ● Create ● Use

competition between departments and give awards to teams with the highest uptake.

personal stories/experiences of staff in your campaign.

● Appeal ● Sell

to people’s desire to protect themselves and their family, not just their patients.

the vaccine as a personal benefit rather than just a way of stopping people from being off sick.

Remember: ● A

message to encourage staff to get the jab will automatically appear on NHS staff payslips in September.

● You

must adhere to the guidance set out in the introduction to this guide if you plan to use any materials featuring the Lego characters.

Flu fighters hotline for flu leads Our hotline allows flu leads to contact us with any queries about running your campaign. Simply call 0844 334 5252

National NHS staff seasonal flu vaccination campaign – a guide to running your campaign

Resources to support you WIN • CHILDREN’S DESIGN COMPETITION • WIN FAB PRIZES!

JUNIOR FLU FIGHTERS CORNER

for your

schoo

Can your child design a scary flu-bug monster?

AN EAR-SPLITTING US? COUGHALOTON

Here’s the chance for your child to create their very own flu monster and win a special prize for their school. To raise awareness of seasonal flu among children in our region, we are launching a competition to find a “scary monster” to represent the flu virus. The winning design will not only be used as part of our Winter 2010/11 campaign but will be brought to life by the award- winning team of filmmakers at Milky Tea. What’s more, the winner will receive animation software for their school – helping to create animators of the future.

A TOWERING

?

SNEEZOSAURUS

A GIANT SLIMY

WIN

The competition is open to ALL primary school children in the North West, from Reception Class, up to and including children in Year 6. You can download a copy of the entry form now at www.attishoo.com. The form includes some Flu Facts about the virus that will hopefully give your children inspiration as well as prompting a few questions about the flu bug itself. So be prepared! The closing date for entries is 18 October. Entries will be judged by NHS North West and the Milky Tea team and the winner contacted by Friday 22 October before being announced on the website www.attishoo.com

Get your design animated

How is flu vaccine made?

Don’t delay. Protect yourself, protect the people you care for, starting now. The vaccine is available now so to book your flu jab, contact your Line Manager, Occupational Health or HR team.

Flu Fighter magazine

flu jab

FLU FIGHTER

NHS STAFF TRUE STORY

? BOGEYHEDRON

HOW TO ENTER

Take the Plunge

Fight the flu Lu – Get a

TRUE life ries! stoinside

WIN n animatio softwarel

The influenza vaccine is made like any other vaccine: it contains the virus it intends to protect you from. The virus is inactivated or very weak so that your body can identify it, fight against it with minimal side effects, and be ready in case you ever contract the actual flu. You can’t catch a virus you’ve already had, so by injecting a vaccine and having your body identify it, you are protected against contracting the flu this winter. This is the actual process for making the flu vaccine: 1. Flu viruses type A and B are grown starting in late summer in the whites (albumen) of chicken eggs. This process takes about two months. 2. The viruses are then extracted, purified, killed, and dispensed into vials. 3. Vaccine research and development is a carefully controlled and very lengthy process. Before trials begin in humans, regulatory bodies must approve laboratory results and give ethical approval. Vaccines then go through four phases of vaccine evaluation in humans. REMEMBER! You cannot get the flu from the flu vaccine- the virus is already dead. Your body will make antibodies against the many epitopes (distinct features) of the influenza virus and thus you are protected if you encounter a live virus later on.

I thought I was going to die! How could I be helping my patients and team stuck E WE WHY AR NG home in bed? LOOKI

Mythbusters

DOWN

?

UNDER

s true about Find out what’s false, what’

– this easy-to-read lifestyle magazine will include real-life stories, messages from staff who have had the vaccine, and mythbusters. The magazine will be delivered in the second phase of the campaign and will be with you towards the end of September 2011.

flu

Mythbusters: The movie

– this short film uses comedy to dispel the myths around the flu virus. The film will be available for download from YouTube from late September and you can link to the film from your intranet page.

PowerPoint presentation

– our short PowerPoint presentation contains all the key messages you need when explaining the benefits of the flu vaccine to new staff.

* *

Communications toolkit

– our communications toolkit contains a template press release for you to get local publicity about your campaign. Please remember the restrictions set out on page 3 about the use of the Lego characters when planning any media activity. The pack also contains articles you can use in your staff newsletters and on your intranet site.

Ask the expert

– the ‘ask the expert’ facility on our website allows you (or your staff ) to submit questions directly to experts about delivering the campaign, human resource issues around the vaccine and clinical issues.

* *

Mythbuster briefings

– three separate leaflets have been produced to help you bust the myths around the flu vaccine. As well as a generic leaflet for all staff, there is also a separate one for nurses and midwives with a message from the Chief Nursing Officer, and another for doctors with a message from the British Medical Association.

Engaging community-based staff

– our top tips for making sure that staff based in community settings are involved in your campaign and offered the chance to get their vaccine.

National NHS staff seasonal flu vaccination campaign – a guide to running your campaign

Further information If you have any questions about this guide or the campaign, please email [email protected] National NHS staff seasonal flu vaccination campaign website: www.nhsemployers.org/flu The campaign on twitter: www.twitter.com/nhsflufighter The campaign on Facebook: www.facebook.com/nhsflufighter

Tell us how you are getting on

Published September 2011 EINF17201

We are keen to hear about how your campaign is getting on. Let us know about your successes. Drop us an email at: [email protected] or call the flu fighters hotline on 0844 334 5252.