M E D I A D ATA 2 0 1 3 f2m food multimedia gmbh Hamburg, Germany

www.foodmultimedia.de

++ Introduction to the publisher f2m food multimedia gmbh is a specialist publisher based in ­Hamburg, specializing in knowledge transfer and knowledge ­conservation in the baking industry all over the world. In this ­context we pay particular attention to technical and technological themes associated with production engineering, raw materials, packing and logistics, as well as control, IT and automation. We offer our information in English, German and Russian. The target group for the content offered by the f2m food multi­ media gmbh are proprietors and those responsible for production and technology in the whole product range of the baked goods industry and in chain store bakeries throughout the world. The publishing program of the f2m food multimedia gmbh: Magazines + brot+backwaren, 6 times a year + baking+biscuit international, 6 times a year + chleb+wipetschka, 4 times a year + sweet baking, twice a year E-media + backwelt – www.backwelt.de + backwelt | wissen – www.backwelt-wissen.de + Email news service “Backspiegel” + Email news service “Handelsregister Bäckerei” Websites + www.brotundbackwaren.de + www.bakingbiscuit.com + www.chlebiwipetschka.com + www.foodmultimedia.de 

++ f2m print media baking+biscuit international baking+biscuit international is published six times a year and reaches bakery enter­ prises in more than 100 countries worldwi­ de. With a circulation of 6,500 copies per issue, approx. 60% are distributed to ­readers in Western and Eastern Europe, in­ cluding France, Italy and Portugal, as well as Poland and Slovakia. The ­ remaining 40% are sent out to those countries which have ­increasingly differentiated bakery products’ markets that look towards the European and Anglo-American baked goods ­ cultures. The magazine reaches equal numbers of readers in Australasia, parti­ cularly New Zealand and Malaysia, and the Americas, where hundreds of ­copies go to readers in the USA and Brazil. baking+biscuit international is aimed at major craft and industrial bakeries that include all branches of the baking trade ranging from bread to pastries, long-life baked goods as well as snack foods. The subject matter deals with bakery engineering and technology, with a lot of the content being presented on the basis of reports from successful commercial operations. baking+biscuit internatio­ nal observes the current projects of those research establishments that work with raw materials and processes to manufacture baked goods, and then presents and reports on their relevance to actual practice. Reporting is increasingly focusing on topics such as pro­ cess control and the use of IT solutions ranging from the ordering of raw materials to dispatch. Regarding the use of functional raw materials and packaging

solutions that also impact on marketing, baking+biscuit inter­ national concentrates on the technical and technological as­ pects. The range of topics from baking+biscuit international is rounded off by reports and articles about the baked goods’ markets in different countries of the world. As with all of our publications, we offer baking+biscuit internati­ onal as a printed version and as an e-paper via email. The latter has the benefit of getting to our subscribers much faster and it is easier to search for keywords. Additionally, all advertisements are linked with the homepages of the advertising clients. sweet baking Sweet baking is the youngest child of our family of magazines. It is published in ­English twice a year as a supplement ­within ba­king+biscuit international. Sweet baking concentrates on sweet ­baking products ranging from pastries and cakes through to cookies and bars. It particularly focuses on raw materials and methods of production. The two issues of Sweet baking are published in the spring and autumn of each year and are included together with baking+biscuit international. brot+backwaren (bread+baked goods) brot+backwaren was the origin of our ­ publishing company. Founded more than 50 years ago, it has always been aimed at those responsible for production and ­ logistics in Germany’s major manufacturing enterprises. The German market for

­ akery goods, once an artisan trade, b has changed markedly over the last 40 years. Nowadays more than two thirds of all the bakery goods con­sumed in ­G ermany are baked in industrial plants and in the semi-industrial production factories of major chain-store busi­ nesses. Freezing, as a preliminary stage, plays an increasingly important role, especially as the baking stations in the food ­trade are gaining a larger market share. As always, long-life ­bakery products and frozen pizzas are the domain of a few ­industrial manufacturers. brot+backwaren focuses on raw materials, process enginee­ ring, bakery technology and logistics. Tests and market reviews, together with research and development reports, form the foun­ dation of this highly respected magazine. New entrants include topics such as packaging, production control and IT. In additi­ on, the editors try to sound out the future challenges ­facing the industry sector in discussion rounds and special themes, and to describe solution strategies. As the official journal of the VDB Bakery Association (Vereinigung Der ­ Backbranche, VDB), the leading organization of management staff in the ­baking sector, another main emphasis of brot+backwaren is on the advanced training and career guidance of talented young employees in the baking industry. With a circulation of 5,000 copies, brot+backwaren targets the production-oriented management staff of the industrial and semi-industrial manufacturing bakery businesses in Germany, Austria and Switzerland. 

chleb+wipetschka (bread+baked goods) chleb+wipetschka is a magazine that deals with practical themes for pro­ duction oriented management staff. At the same time, reports about technical and technological developments occu­ py a large amount of space. The baked ­p roducts’ markets in Russia and the ­a djoining republics are almost com­ pletely dominated by major industrial manufacturing businesses, the majority of which are in private ownership nowadays. In many cases they are closely linked to commercial operations in the upstream stages of the milling and agricultural industries. Smaller commercial businesses are more likely to be found in the catering market, and ­s carcely count as investors. As always, the state sees it as its duty in practically all the countries of the former Soviet Union to guarantee the supply of economically priced types of bread, and accordingly exerts an influence on them. In the case of higher value baked goods, pri­ ces are determined by market forces. The market is strongly regionalized, although the process of centralization has started in the population hubs including Moscow and St. Petersburg. In all Russian speaking countries, the per capita consumption of baked goods is distinctly higher than in Western Europe, and this is true for bread and sweet bakery products, biscuits and gateaux. The majority of products are delivered fresh, with the market for frozen baked goods still in its infancy, especially as there is a lack of a stable logistics network covering wide areas. Only long life bakery products and snack foods are traded nationally. 

chleb+wipetschka is printed in Germany and has a circulation of 6,500 copies; each individual copy is sent from Germany by post to recipients in the various countries such as Russia, Belarus, Ukraine, Kazakhstan, Uzbekistan, etc. Delivery relia­ bility is correspondingly high from Brest to Vladivostok.

Hildegard M. Keil

Dirk Dixon

Bastian Borchfeld

Wilfried Krause

Kristina Borchfeld

David Sprinz

Natalja Sokolova

Antke Förster

Christiane R. Dietrich

Barbara Zimny



++ f2m food multimedia gmbh There are real people behind everything that happens at f2m. A small community that is driven by its commitment to market magazines, newsletters and other publications which provide benefits to their readers and of which every single one can be proud. A team that enjoys the challenges of its profession and working together. Hildegard M. Keil (62), Publisher and Editor-in-Chief, is a graduate economist. She has worked along­ side the baking industry, its mar­ kets and its supplier industries for more than a quarter of a century. Her view of technical and commer­ cial developments in the market for bakery products, both in Germany and abroad, is committed and benign, but at the same time sufficiently at arm’s length to allow her to question the ­d evelopments critically. Dirk Dixon (49) is a German­C anadian living in East Sussex, UK. He had gained a yast amount of experience in the international publishing business before joining f2m nine years ago. He is the ­d riving force behind the success­ ful international expansion of the f2m business. Nowadays, as Sales Director, he is responsible for the whole advertising ­d epartment of f2m. 

Bastian Borchfeld (37) is a food ­technician who began his career in the baking industry with a confectioner’s apprenticeship. After several years in the profession and time spent in ­China, he started training as a specialist ­editor at f2m in 2000. Since then he has used his expert knowledge for journalism and reporting in ­Ger­many and abroad. He runs the editorial office of brot+backwaren and chleb+wipetschka as the Editor-in-Chief. Additionally, he updates the homepage of www.backwelt.de with current news on a daily ­basis. Barbara Zimny (32) is a graduate ­nutrition scientist and joined the f2m team in March 2010. As Editor she ­primarily looks after all of the English issues from the publishing company, such as baking+biscuit international and the supplement sweet baking. A resident of Hamburg by choice, Barbara additionally prepares the daily news for the website, the in-depth information specials and the online dictionary. Born in Poland, she brings journalistic experience from the food sector of the industry. Wilfried Krause (64) is a qualified typesetter and is proud of this craft’s rich tradition. His professio­ nal life has been spent in the prin­ ting and publishing industry. In the f2m team, he is the unchallenged expert for questions of typesetting

and printing technology, formats, inks and colors, book-binding techniques and the digital transformation of the “black art”. He has managed the technical development of advertisements, magazines, annuals and special publications in the company since 2000. Kristina Borchfeld (34) was born in Riga and grew up speaking ­s everal languages. With her know­ ledge of Latvian, Russian, English and German, she is responsible for running the magazine chleb+wipetschka. Kristina additi­ onally supports the readers of the Russian magazine and is the local contact person at the various trade fairs. Antke Förster (35) trained as a bookseller and publisher in the f2m publishing house and for many years has dealt with readers’ questions and requests on the phone or by email. Her area of re­ sponsibility is managing and up­ dating the subscribers’ addresses for the f2m magazines and information services. She makes enquiries, matches up and almost always finds a way to deliver the magazines to where they are expected to arrive, no matter whether it’s to Durles­ bach, Timbuktu or Vladivostok and is delighted with every new reader. Antke cultivates and designs the internet presence of the publisher.

Christiane Rosa Dietrich (47), a German-Italian, born in Milan, trained as a wholesale and retail merchant. Her professional career has been mainly in accountancy de­ partments, and that is her domain at f2m as well. Figures are her ­passion, whether they are financial or cost accounting. Overdue payments are something she values less. David Sprinz (34) lives in Lüneburg near Hamburg and is the freelance producer of baking+biscuit interna­ tional. David is responsible for the well-known layout of the magazine and has designed it since the very first edition. Natalja Sokolova (39) from Tallinn/ Estonia lived for 16 years in Hamburg, where she successfully completed her degree as a graphic designer. Du­ ring her training she undertook the design of the Russian and German specialist magazines for f2m.



++ baking+biscuit international – features 2013

+ Issue 1 Publication date 14.02.2013 Advertising deadline 19.01.2013 Gulfood Dubai 25.02. – 28.02.

+ Oven systems I + Kneaders and mixers + Raw materials for fine bakery wares + Slicing and packaging I

+ Issue 2 Publication date 24.04.2013 Advertising deadline 29.03.2013 Siab 25.05. – 29.05.

+ Croissant plants + Dough dividers, rounders and moulders + Functional Food

+ Issue 4 Publication date 16.08.2013 Advertising deadline 12.07.2013

+ Belt and spiral freezers, proofing plants + Slicing and packaging II + Baking agents, blends and enzymes

+ Issue 5 Publication date 20.09.2013 Advertising deadline 23.08.2013 IBIE 06.10. – 09.10.

+ Oven systems II + Pastry plants + Fillings, fruits and nuts

+ Issue 6 Publication date 10.12.2013 Advertising deadline 19.11.2013 + Issue 3 Publication date 20.06.2013 Advertising deadline 21.05.2013



+ Raw material dosing and storage + Dough sheet plants, laminating lines + Yeast, sourdough and pre-doughs



+ + + +

Continuous mixing and kneading systems Bread and bread roll plants Robotics and automatization Trendy and deep-fried pastries

++ baking+biscuit international – advertising rates 2013 format

6 issues per year

bleed bleed width x height 4 colors in mm

4 colors

3 colors

2 colors

mono

double page 396 x 265 spread

8,064 EUR

7,644 EUR

6,384 EUR

5,544 EUR

420 x 297* 

8,064.00 EUR

whole page

184 x 265

3,780 EUR

3,360 EUR

2,940 EUR

2,520 EUR

210 x 297 *

4,032.00 EUR

junior page

137 x 184

2,565 EUR

2,145 EUR

1,725 EUR

1,305 EUR

142 x 210 *

2,695.50 EUR

half page

184 x 130 90 x 265

2,064 EUR

1,796 EUR

1,528 EUR

1,260 EUR

210 x 142 * 2,190.00 EUR 102 x 297 *

third page

184 x 87 59 x 265

1,644 EUR

1,376 EUR

1,108 EUR

840 EUR

210 x 99 * 1,728.00 EUR 71 x 297 *

184 x 63 quarter page 43 x 265 90 x 130

1,197 EUR

1,008 EUR

819 EUR

630 EUR

210 x 75 * 55 x 297 * 1,260.00 EUR 102 x 142 *

882 EUR

693 EUR

504 EUR

315 EUR

1/8 page

Circulation: 6,500

non-bleed width x height in mm

184 x 30 43 x 130 90 x 63

* Please add 3 mm bleed on all sides. Vital advertising matters should be kept within 5 mm from trim on all sides.



++ brot+backwaren – features 2013

+ Issue 1 Publication date 11.02.2013 Advertising deadline 21.01.2013 internorga 08.03. – 13.03.

+ Oven systems I + Kneaders and mixers + Raw materials for fine bakery wares + Slicing and packaging I

+ Issue 2 Publication date 22.03.2013 Advertising deadline 25.02.2013

+ Croissant plants + Dough dividers, rounders and moulders + Functional Food

+ Issue 3 Publication date 15.05.2013 Advertising deadline 20.04.2013

10

+ Raw material dosing and storage + Dough sheet plants, laminating lines + Yeast, sourdough and pre-doughs

+ Issue 4 Publication date 15.07.2013 Advertising deadline 20.06.2013

+ Belt and spiral freezers, proofing plants + Slicing and packaging II + Baking agents, blends and enzymes

+ Issue 5 Publication date 10.10.2013 Advertising deadline 14.09.2013 südback 19.10. – 22.10.

+ Oven systems II + Pastry plants + Fillings, fruits and nuts

+ Issue 6 Publication date 10.12.2013 Advertising deadline 14.11.2013

+ + + +

Continuous mixing and kneading systems Bread and bread roll plants Robotics and automatization Trendy and deep-fried pastries

++ brot+backwaren – advertising rates 2013 format

6 issues per year

bleed bleed width x height 4 colors in mm

4 colors

3 colors

2 colors

mono

double page 396 x 265 spread

7,624 EUR

7,204 EUR

5,944 EUR

5,104 EUR

420 x 297* 

7,624.00 EUR

whole page

184 x 265

3,580 EUR

3,160 EUR

2,740 EUR

2,320 EUR

210 x 297 *

3,812.00 EUR

junior page

137 x 184

2,515 EUR

2,095 EUR

1,675 EUR

1,255 EUR

142 x 210 *

2,640.50 EUR

half page

184 x 130 90 x 265

1,964 EUR

1,696 EUR

1,428 EUR

1,160 EUR

210 x 142 * 2,080.00 EUR 102 x 297 *

third page

184 x 87 59 x 265

1,578 EUR

1,310 EUR

1,042 EUR

774 EUR

210 x 99 * 1,655.40 EUR 71 x 297 *

184 x 63 quarter page 43 x 265 90 x 130

1,147 EUR

958 EUR

769 EUR

580 EUR

210 x 75 * 55 x 297 * 1,210.80 EUR 102 x 142 *

854 EUR

665 EUR

476 EUR

290 EUR

1/8 page

Circulation: 5,000

non-bleed width x height in mm

184 x 30 43 x 130 90 x 63

* Please add 3 mm bleed on all sides. Vital advertising matters should be kept within 5 mm from trim on all sides.

11

++ chleb+wipetschka – features 2013

+ Issue 1 Publication date 05.02.2013 Advertising deadline 12.01.2013

+ Issue 3 Publication date 09.08.2013 Advertising deadline 04.07.2013





+ Kneaders and mixers + Oven systems + Robotics and automatization

+ Bread and bread roll plants + Dough sheet plants, laminating lines + Yeast, sourdough and pre-doughs

+ Issue 2 Publication date 12.04.2013 Advertising deadline 04.03.2013 Modern Bakery 24.04. – 27.04.

+ Issue 4 Publication date 15.11.2013 Advertising deadline 10.10.2013





12

+ Croissant plants + Dough dividers, rounders and moulders + Pastry plants

+ Belt and spiral freezers, proofing plants + Trendy and deep-fried pastries + Continuous mixing and kneading systems

++ chleb+wipetschka – advertising rates 2013 format

4 issues per year

bleed bleed width x height 4 colors in mm

4 colors

3 colors

2 colors

mono

double page 396 x 265 spread

8,064 EUR

7,644 EUR

6,384 EUR

5,544 EUR

420 x 297* 

8,064.00 EUR

whole page

184 x 265

3,780 EUR

3,360 EUR

2,940 EUR

2,520 EUR

210 x 297 *

4,032.00 EUR

junior page

137 x 184

2,565 EUR

2,145 EUR

1,725 EUR

1,305 EUR

142 x 210 *

2,695.50 EUR

half page

184 x 130 90 x 265

2,064 EUR

1,796 EUR

1,528 EUR

1,260 EUR

210 x 142 * 2,190.00 EUR 102 x 297 *

third page

184 x 87 59 x 265

1,644 EUR

1,376 EUR

1,108 EUR

840 EUR

210 x 99 * 1,728.00 EUR 71 x 297 *

184 x 63 quarter page 43 x 265 90 x 130

1,197 EUR

1,008 EUR

819 EUR

630 EUR

210 x 75 * 55 x 297 * 1,260.00 EUR 102 x 142 *

882 EUR

693 EUR

504 EUR

315 EUR

1/8 page

Circulation: 6,500

non-bleed width x height in mm

184 x 30 43 x 130 90 x 63

* Please add 3 mm bleed on all sides. Vital advertising matters should be kept within 5 mm from trim on all sides.

13

++ Job Classified within the print media Job classified Column Width mm cost for

4 Color Package

Width in mm

1 Column

43

2.16 EUR

2 Columns

90

4.32 EUR

3 Columns

137

6.48 EUR

4 Columns

184

8.64 EUR

i.e. Color logo or element

120.00 EUR

Box Fee

10.00 EUR

Job Search Column Width mm cost for

Cost examples Job Classified (Black and White)

14

brot+backwaren baking+biscuit chleb+wipetschka

Width in mm

brot+backwaren baking+biscuit chleb+wipetschka

1 Column

43

1.77 EUR

2 Columns

90

2.94 EUR

++ Job Classified Online 2 publications within news portal “Backspiegel” as text data

(“Backspiegel” appears weekly) approx. 600 characters: 700 EUR* Job classified: on the homepage of www.brotundbackwaren.de und www.backwelt.de as a PDF Min. booking: 4 weeks Cost 350 EUR* Package: together with job classified on the homepage of www.brotundbackwaren.de und www.backwelt.de as a PDF Min. booking: 4 weeks Cost 950 EUR* digital, print and g in both in st li b jo rice ing your e digital p * By book pplies to th a t n u co is a 50% d

1/4 page = 90 mm x 130 mm

2 Columns

4.32 EUR x 130 mm wide

561.60 EUR

1/2 page = 184 mm x 130 mm

4 Columns

8.64 EUR x 130 mm wide

1,123.20 EUR

1/1 page = 184 mm x 265 mm

4 Columns

8.64 EUR x 265 mm wide

2,289.60 EUR

90 mm x 180 mm

2 Columns

4.32 EUR x 180 mm wide

777.60 EUR

137 mm x 200 mm

3 Columns

6.48 EUR x 200 mm wide

1,296.00 EUR

++ f2m e-media The baking industry worldwide uses the Internet and digital news media. The f2m food multimedia gmbh is one of the ­p ioneers when it comes to offering the above for this sector of industry, having published the “Backspiegel” weekly electronic news service in the German language for more than 15 years. It provides information about current topics quickly and effectively as an email in text format, readable on all terminal devices without tedious downloads. “backwelt”, a portal within www.backwelt.de, is part of Backspie­ gel. Every day on this website the reader will find current news items, job adverts, information about commodity exchanges, spe­ cial articles on interesting topics, and much more that is important in day-to-day business.

backwelt receives more than 12,000 visits every month – an im­ pressive figure in view of the fact that the majority of these involve trade visitors from the industry, who use www.backwelt.de to ­obtain targeted, subject-specific information.

Starting in 2013, backwelt will be joined by a sister portal named “backwelt | wissen”. Its objective is to collect the industry’s specialist knowledge, to update it on an ongoing ba­ sis and to make it usable. Here again this is not just an archi­ ving function but one that involves making the state of know­ ledge and engineering extending beyond the immediate present available to the industry quickly and easily. www.backwelt-wissen.de is planned as a long-term project that will constantly grow and branches out. For this the editorial of­ fice fosters collaboration with various specialists, universities and businesses, and welcomes suggestions and contributions from readers. Current news items from the international bakery world together with additional specialist articles are offered on the home pages of the magazines baking+biscuit international (in English at ­ www.bakingbiscuit.com) and chleb+wipetschka (in Russian at www.chlebiwipetschka.com). 15

++ Advertising in the e-media of the f2m food multimedia gmbh The digital world is fast and innovative, so the following principle ap­ plies to all the digital media of f2m food multimedia: whatever novel digital ideas you are pursuing – please let us discuss it together.

On the German language website of + www.backwelt.de with subsequent transfer into the special archive

per month 1,000 EUR

Basically we offer you an opportunity on all the websites and portals to present yourself, your business and your product ranges, either in banners of various sizes, references to existing text and image offe­ rings, or prominently positioned contributions from articles, images, videos and graphics, i.e. the so-called Specials. On request we will mention your information offering in the weekly email news service and/or in the print media.

Format of lead-pricture: 468 x 250 px

Specials are information contributions that consist of articles, pho­ tos, graphics or videos, and which can extend over several pages. On request these pages or contributions will be linked to your own home­ page or to other websites. You can supply us with the contributions in their entirety. Responsibility for the content rests with you, and the publication will be identified as advertising. Editorial support is available to you if necessary. The costs of this are governed by the extent of the performance requested.

In the event of multiple bookings on a single banner location, the banners will be displayed in rotation.

16

On the websites + www.brotundbackwaren.de + www.bakingbiscuit.com + www.chlebiwipetschka.com

per month 500 EUR

++ Prices for advertisment on the websites of f2m You can book banners in the following formats and positions on the following web pages of f2m: + www.backwelt.de + www.backwelt-wissen.de + www.brotundbackwaren.de + www.bakingbiscuit.com + www.chlebiwipetschka.com + www.foodmultimedia.de The web format, positioning, format and prices for these remain valid for four weeks. In the event of multiple bookings on a single banner location, the banners will be displayed in rotation. Banner advertising on the web sites Sky banner (max. 468 x 60 px): 1/2 skyscraper (max. 200 x 300 px): Skyscraper (max. 200 x 600 px):

500 EUR per month 500 EUR per month 850 EUR per month

17

++ Prices for advertisment on the websites of f2m Advertising messages in the German language “Backspiegel” news service mailed weekly must not exceed 6 lines of 80 characters ­(including spaces). They will be advertised within the news service as advertising. Advertising message in the German language e-news service „Backspiegel“ sent out weekly 6 lines of 80 characters per issue 300 EUR

Combination adverts in the print media and e-media For a combination of e-media advertising and advertisement publi­ city in the magazines (minimum 0.5 page, for job adverts 0.25 page), the price of the e-media advertising is reduced by 50%. Links to your web pages It goes without saying that we link your specials, banners and ad­ vertising messages in the Backspiegel to your web pages. Howe­ ver, our service goes even further. In the digital edition of the jour­ nal we will gladly link adverts booked in the print media to your web pages or additional information that you provide to us. Price: a simple link is free of charge, additional information requi­ ring editorial or technical processing will be billed according to ­expenditure.

18

++ Visits

Visits at www.backwelt.de (Source: Google Analytics) 16,000

14,000

12,000

10,000

8,000

6,000

4,000

2,000

0 Jul 11

Aug 11

Sep 11

Oct 11

Nov 11

Dec 11

Jan 12

Feb 12

Mar 12

Apr 12

May 12

Jun 12

19

++ Page views

Page views at www.backwelt.de (Source: Google Analytics)

35,000

30,000

25,000

20,000

15,000

10,000

5,000

0 Jul 11

20

Aug 11

Sep 11

Oct 11

Nov 11

Dec 11

Jan 12

Feb 12

Mar 12

Apr 12

May 12

Jun 12

++ Fairs and exhibitions 2013 + January

24.04. – 26.04.

Food and Hotel Vietnam  Ho Chi Minh City, Vietnam

19.01. – 23.01.

Sigep  Rimini, Italy

24.04. – 27.04.

Modern Bakery  Moscow, Russia

20.01. – 24.01.

FBK  Bern, Switzerland

27.04. – 30.04.

Öba/Ökonda  Wels, Austria

23.01. – 24.01.

Confitexpo  Los Angeles, USA

26.01. – 30.01.

SIRHA  Lyon, France

27.01. – 30.01.

ISM/Pro Sweets  Cologne, Germany

31.01. – 03.02.

Chocolate and Sweets Exhibition  Metz, France

+ February

+ May 07.05. – 10.05.

Hofex  Hong Kong

20.05. – 22.05.

Bakery China  Shanghai, China

21.05. – 23.05.

NCA Sweet and Snacks Expo  Chicago, USA

22.05. – 24.05.

Baltpiek  Gdansk, Poland

19.02. – 22.02.

Caterex Japan  Tokyo, japan

25.05. – 29.05.

Siab  Verona, Italy

25.02. – 28.02.

Gulfood  Dubai

26.05. – 27.05.

Scandinavian bakery fair  Copenhagen, Denmark

+ March

+ June

03.03. – 05.03.

SweetTarg  Katowice, Poland

02.06. – 04.06.

Bakery Australia  Melbourne, Australia

05.03. – 08.03.

Foodex Japan  Chiba, japan

10.06. – 14.06.

Fithep  Buenos Aires, Argentina

06.03. – 09.03.

Mobac  Osaka, Japan

30.06. – 02.07.

NASFT  New York, USA

07.03. – 10.03.

Foteg Istanbul  Istanbul, Turkey

08.03. – 13.03.

Internorga  Hamburg, Germany

10.03. – 11.03.

Bakkersvak  Rosmalen, Netherlands

12.03. – 15.03.

Ingredients Russia  Moscow, Russia

+ October

28.03. – 23.03.

Taipei Bakery Show  Taipei, Taiwan

05.10. – 09.10.

Anuga  Cologne, Germany

06.10. – 09.10.

IBIE  Las Vegas, USA

19.10. – 22.10.

Südback  Stuttgart, Germany

+ April

+ July 30.07. – 02.08.

Confitexpo  Guadalajara, Mexico

10.04. – 12.04.

IFFIP  Kiev, Ukraine

10.04. – 13.04.

Food and Hotel Indonesia  Jakarta, Indonesia

+ November

13.04. – 15.04.

Sachsenback  Dresden, Germany

13.11. – 16.11.

Bulpek  Sofia, Bulgaria

19.11. – 21.11.

FIE  Frankfurt, Germany

21

++ Technical information Magazine format: 210 mm wide x 297 mm high, DIN A4 Type area: 184 mm wide, 265 mm high

Data delivery for online media: Banner: JPEG, (Animated) GIF, Flash Vacancies: one-sided PDF

Printing and binding methods: Sheet-fed offset in accordance with Euroscale (CMYK, ISO 2846) with saddle stitching.

Payment conditions: 20 days net cash We allow 3 % discount for direct debits

Print documents: Delivery date for advertisement data – two days after closing date for advertisements, at the latest. Supply one proof or one press proof for comparison and checking of the data.

Delivery address for inserts and supplements: We ask that inserts and supplements be sent directly to our printing works, carriage paid home, at the latest two days after the closing date for adverts:

Adverts with trim: Additional bleed 3 mm all round; elements relevant to content at least 5 mm separation distance relative to side edges.

Leinebergland GmbH & Co. KG Industriestr. 2 a 31061 Alfeld/Leine Germany Phone: +49 51 81 84 64 0 Email: [email protected]

Delivery of data: High-resolution, printable PDF (PDF X-3), no RGB data! Medium, version/edition and company name must be stated. For a data volume up to 10 MB: Email: [email protected] Alternatively you are welcome to make the advertisement data available on a server for download (FTP/HTTP). CD-ROM and proof or press proof (for color adverts) by post to the publisher 22

Publisher/technical contact person: f2m food multimedia gmbh Wilfried Krause Behnstr. 61 22767 Hamburg Germany Phone +49 40 38 61 67 94 Fax +49 40 39 90 12 29 Email: [email protected]

++ Contact f2m food multimedia gmbh Behnstr. 61 22767 Hamburg Germany

Advertising: Dirk Dixon Phone: +44 18 25 89 12 21 Email: [email protected]

Phone: +49 40 39 90 12 27 Fax: +49 40 39 90 12 29 E-mail: [email protected] Website: www.foodmultimedia.de

Wilfried Krause Phone: +49 40 38 61 67 94 Email: [email protected]

Editorial staff:

Distribution:

Hildegard M. Keil Phone: +49 40 380 94 82 Email: [email protected]

Antke Förster Phone: +49 40 39 90 30 62 Email: [email protected]

Bastian Borchfeld Phone: +49 40 39 90 12 28 Email: [email protected]

Finance:

Barbara Zimny Phone: +49 40 39 90 30 61 Email: [email protected]

Christiane Rosa Dietrich Phone: +49 40 39 90 30 60 Email: [email protected]

Kristina Borchfeld Phone: +49 40 38 61 67 92 Email: [email protected] 23

++ General terms and conditions for newspapers and magazines 1.

The term “advertisement order“ as used in the following General Terms and

not on other ads – on at least three sides. Advertisements which for exam­

Conditions refers to the contract concerning the publication of one or more

ple are not recognizable as such because of their editorial layout shall be

advertisements of any advertiser or any other space buyer in a printed pu­

clearly identified as such by the publisher for instance by marking it with

blication for the purpose of circulation.

the word “advertisement”.

2. Unless stated otherwise, advertisements should be released for publi­

8. The publisher shall reserve the right to reject advertisement orders, inclu­

cation within one year of the signing of the contract. If the right to release

ding any individual advertisements under the terms of a contract and insert

individual advertisements is included as part of the contract, the order

orders on grounds of content, origin or technical format under its own stan­

should be processed within one year from the appearance of the first ad­

dard, factually justified principles, if their content infringes legal or regula­

vertisement where the first advertisements are released and published

tory stipulations or if their publication is unacceptable for the publisher.

within the timeframe stated in clause.

This shall also apply to orders submitted to branch offices, receiving of­

3. Upon contractual signing, the customer shall be entitled to release further

fices or representatives. Orders for insert shall become binding for the pu­

advertisements in addition to the volume stated in the order within the

blisher only after a sample of the insert has been submitted and approved.

agreed timeframe or that stated in clause 2.

Inserts which, due to the format or appearance, may appear to the reader

4. In case an order may not be executed due to circumstances for which the

to be part of the newspaper or magazine, or which contain third-party ad­

publisher cannot be held responsible, the customer, without prejudice to

vertisements, shall not be accepted. The customer shall be notified immedi­

any other legal obligations, shall pay the publisher the difference between

ately about the rejection of an order.

the discount granted and the discount which corresponds to the actual

9. The customer shall be responsible for timely delivery of the advertisement

volume. This reimbursement shall not take place, if the non-fulfillment is

text and accurate printing data and inserts. The publisher shall request re­

due to force majeure in the publisher’s area of risk.

placement for any recognizable inaccuracies or damaged printing data

5. In the calculation of advertisement volumes, text millimeter lines are con­ verted according to price into advertisement millimeters.

without delay. The publisher guarantees print quality normal to that of the title concerned within the scope of the possibilities of the printing data.

6. Orders for advertisements and thirdparty inserts to be published speci­

10. In the event of totally or partially illegible, incorrect or incomplete printing

fically and exclusively in specific issues, specific publications or in specific

of the advertisement, the customer shall be entitled to a reduction in pay­

places in the publication must reach the publisher in sufficient time so that

ment a corrected replacement advertisement, but only to the extent that

the customer may be informed before the advertisement deadline of whether

the purpose of the advertisement is affected. If the publisher allows an ap­

the order can be executed in the manner specified. Without being subject

propriate period of time given for this purpose to elapse or if the replace­

to any explicit agreement, classified advertisements shall be printed in the

ment advertisement is still incorrect, the customer shall be entitled to a

appropriate category.

reduction in payment or cancellation of the order. Compensation claims

Textual advertisements are advertisements which border on the text – and

from positive breaches, faults upon contractual signing or non-permitted

7.

24

acts are excluded. This also applies to contracts concluded by phone. Com­

and demand advance payments for the remaining advertisements. Where

pensation claims from impossibility of provision or delay are limited to

there is established doubt over the customer’s ability to pay, the publisher

compensation for foreseeable damage and to the fee due for the advertise­

shall be entitled, even during the term of an advertisement contract, to

ment or insert concerned. This does not apply to intent and gross neg­

make the publication of further advertisements dependent on advance

ligence on the part of the publisher, its legal representative or its vicarious

payments of the amount due and the settlement of outstanding invoices,

agents. Liability of the publisher for damages arising from the absence of

regardless of the payment terms originally agreed.

assured qualities and properties shall remain unaffected. Furthermore, in

15. If requested, the publisher shall provide an advertisement record together

accordance with the principles of sound commercial practice, the publisher

with the invoice. According to the type and scope of advertising contract,

shall not be liable for gross negligence on the part of its vicarious agents;

advert extracts, record pages or full record numbers will be provided. If a

in all other cases, liability to business people for gross negligence shall be

record can no longer be created, it will be replaced with a legally binding

limited, according to the extent there of, to the foreseeable damage and up

certification from the publisher of the publication and distribution of the

to the amount of the payment for the advertisement in question. Comp­ laints must be made within four weeks of submission of invoice and re­

advertisement. 16. The customer shall bear the costs of the production of ordered printed do­

ceipt, except in the case of defects that are not obvious.

cuments and of considerable changes arising or requested by the customer

11. Press-proofs shall only be provided if specifically requested. The customer

to the specifications originally agreed.

shall be responsible for the correctness of the press-proofs returned. The

17. In the event of reduction in circulation, a price reduction may be claimed for

publisher shall observe all error corrections made known to it within the

contracts for a series of adverts if, in the overall average of the insertion

period of time specified upon sending the pressproof.

year of the first advert, the average circulation stated in the price list or

12. In case no particular specifications have been made concerning the size,

stated any other way or, if a circulation figure is not given, the average

the amount charged shall be calculated based on the print size that is nor­

number of issues sold (for trade magazines, where appropriate, the average

mal for the type of advertisement.

actual distribution) in the previous calendar year is not exceeded. A red­

13. In case the customer does not make any advance payment, the invoice

uction in circulation is only deemed as a deficiency eligible for a price red­

shall be sent immediately or within a maximum of fourteen days after pu­

uction if it amounts to

blication of the advertisement. The invoice must be paid within the period



– 20 per cent for circulation of up to 50,000 copies

given in the price list, starting from the date of receipt of the invoice, un­



– 15 per cent for circulation of up to 100,000 copies

less a different payment period has been agreed upon in individual cases.



– 10 per cent for circulation of up to 500,000 copies

Any discounts for advance payments shall be granted according to the pri­



– 5 per cent for circulation of up to 500,000 copies.

ce list.



Added to this, claims to price reductions for contracts are excluded, if the

14. In the event of delay or deferral in payment, interest and recovery costs

publisher has given notice of the reduction in circulation to the customer in

shall be charged. In the event of delayed payment, the publisher may with­

sufficient time for the customer to be able to cancel the contract before the

hold further publication under the order concerned until payment is made

publication of the advertisement.

25

26

Talking with the world about baking

Online available 2013 ONE INDUSTRY – ONE DICTIONARY The new dictionary of bakery terms

f2m food multimedia gmbh Behnstr. 61 · 22767 Hamburg · Germany Phone: +49 (0) 40 39 90 12 27 · Fax: +49 (0) 40 39 90 12 29 E-mail: [email protected] · www.foodmultimedia.de

www.foodmultimedia.de