innovate northeast Florida year one

Accomplishments The Innovate

Northeast Florida STRATEGY serves as a guide to spur

growth in the region with specific goals and objectives identified for implementation.

Regional Talent

Recent accomplishments achieved in the strategy are outlined below.

Talent

Entrepreneurship and Innovation

Form employer advocacy councils Executive Human Resources Coalition formed to

address mid-term workforce needs and connect top talent executives in region’s largest employers; five meetings held since inception last year.

Business Climate Marketing Physical Infrastructure

Create STEM focused career information in targeted industries and in key sub-clusters Bullish on JAX forum held to discuss growth of financial services

Industry Updates

sector; more than 220 in attendance.

Encourage and celebrate employer engagement in talent development Interviews with employers currently being conducted. Launch a regional ‘Back to College Campaign’ Completed benchmark research on successful community collaboration. Preliminary startup resources for campaign secured.

Entrepreneurship and Innovation Expand, refine and better connect the pool of capital for entrepreneurship JAXUSA sponsored the Florida Venture Capital Forum for the first time in six years. The Council for Economic Collaboration was formed to cultivate the entrepreneurial environment by strengthening the system, enhancing accessibility to mentors and knowledge center, and connecting like-minded partners, capital and talent.

Consider the availability of state-level resources JAX Chamber achieved Level 1 Economic Gardening Certification through the Edward Lowe Foundation. Increase availability of highly technical assistance Launched Startup Quest, a simulation that provides technical assistance relative to commercialization and technology transfer. Grow FL strategic research being incorporated into the Chamber’s entrepreneurial education offerings, which increase the availability of highly technical assistance to entrepreneurs.

The Small Business Development Center opened full-service centers in Putnam and Nassau counties to assist entrepreneurs, joining existing operations in St. Johns, Flagler and Duval County. Increase opportunities for entrepreneurs to connect and learn from one another The Florida Virtual Entrepreneur Center provides a portal, offering access to entrepreneurial service providers by county. Increase availability of affordable, sophisticated spaces for entrepreneurial ventures One Spark launched the world’s largest crowdfunding festival with more than 130,000 attendees and 500 creators. Jacksonville Jaguars owner Shad Khan is sponsoring selected projects with investment. One Spark 2014 will be held next year from April 9-13. 3 Independent Drive

Jacksonville FL 32202

904 366 6600

jaxusa.org

Innovate Northeast Florida Year One accomplishments

Business Climate Improve competitiveness of State of Florida for economic development JAX Chamber developed and lobbied regional public policy agenda with input from all 7 counties that incorporated recommendations from Florida Competitiveness study.

Supported launch of Team Florida branding campaign to help increase

the number of EFI marketing and sales missions.

Helped pass legislation that eliminates the sales tax on manufacturing products.

Ensure entire region has competitive incentives Led effort to streamline incentives review process for City of Jacksonville. Conducting workshops with regional county commissions to educate on goals and tools available for economic development.

Re-invigorate Downtown Jacksonville Mayor Alvin Brown created Downtown Investment Authority, appointed

NO

$9

sales tax on manufacturing

products

million downtown investment

authority

initial funds Aundra Wallace CEO, Downtown Investment Authority

board, hired new CEO Aundra Wallace and identified $9 million to fund initial projects.

Marketing Dramatically increase economic development specific public relations nationally and internationally Hired Burdette Ketchum to pitch stories to national and international trade publications, securing articles in Forbes, Site Selection, DC Velocity, InBound Logistics, Aviation Weekly and Industry Week.

Created and launched a PR and Marketing Advisory Committee that includes heads of marketing and PR from companies within our target industries. The committee allows for quick collaboration and sharing of positive news stories about our region.

Create awareness of Northeast Florida’s assets via social media Launched grassroots #ilovejax social media campaign that’s building community pride. #ilovejax is averaging 127 tweets per day and generated more than 30 million impressions over the last year.

Continue to build a database of YouTube videos Added several new videos to library with a special emphasis on target industry content.

100

+

Continue to invest in the jaxusa.org website Began process of redesigning website. First three phases are completed.

million business

Target launch date of November 2013.

professionals

Drop print advertising and take a green approach to marketing Bizo Ad Network, an online ad network was utilized for 2013 ad campaign that

+ 2,000 business

generated 169 percent increase in number of online views and 163 percent increase in number of visits per day to the JAXUSA website compared to the 2012 campaign.

publishers & websites

Work with Visit Jacksonville to recruit target industry conferences JAXUSA met with the Visit Jacksonville sales team and created a co-branded letter to include in all recruitment packages sent out to various conference and trade show contacts.

Together with Visit Jacksonville, we are pitching potential targeted industry conferences, including BioFlorida and IBM.

Focus on marketing missions by JAXUSA leadership Hosted successful site consultant event in Atlanta in May 2013. Partnered with Enterprise Florida and Flagler County to host the Expansion Management Roundtable in the South event in Palm Coast for a second year. Sixteen national site consultants participated over the last two years.

3 Independent Drive

Jacksonville FL 32202

904 366 6600

jaxusa.org

Innovate Northeast Florida Year One accomplishments

Physical Infrastructure Complete the study that is currently underway by TPO and Logistics Advisory Group North Florida TPO, FDOT and JAXUSA sponsored the North Florida Freight, Logistics and Intermodal Framework Plan, which was completed and is being presented to stakeholders.

Study alternative options for continued port growth in case funding to reach 47 feet is not achieved US. Army Corps of Engineers recommended a 45 foot depth and Jaxport requested approval for 47 feet. Need to identify state and local funding sources to reach full potential.

Industry Updates Health and Life Sciences Increase programming in biomedical industry UNF Division of Continuing Education now offering a Certification in Healthcare Information Technology.

Evaluate the possibility of attending industry events Sponsored and participated in the Life Sciences CEO Forum with eight one-on-one meetings with company CEOs.

Sponsored and formed a Life Science Panel discussion during Florida Venture Forum

Annual Meeting.

Attended several national meetings including BIO International Convention, the largest biotech conference in the world, HIMSS Conference, the key health care IT conference, and the Southeast Medical Device Association Conference.

8 meetings 10 meetings

one-on-one

at Life Sciences CEO Forum

one-on-one

at BIO International Convention

Support the development of wet lab and other medical-related research facilities Supported Florida Blue with its Healthbox accelerator program. UF/Shands pursuing creation of a Bioscience Research Center. Opportunity with Mayo Clinic for additional expansion relative to Research and Development.

Information Technology Continue to develop bridge and degree programs for IT Worked with UNF as part of its Computer Science



Advisory Board.

Expand the role of the CIO Council Developed an IT Skills Assessment document to help identify potential shortages of talent.

3 Independent Drive

Jacksonville FL 32202

904 366 6600

jaxusa.org

Innovate Northeast Florida Year One accomplishments

Industry Updates (continued) Financial Services Establish relationships with Financial Services companies globally Partnered with NY-based consulting firm to prospect directly to 25 new leads.

25 new leads

Conducted sales missions to both New York and Boston.

Aviation Brand Cecil Airport and Cecil Commerce Center as an aviation megasite Effort completed and debuted at Paris Air Show. Aviation Supplier study completed.

Complete the database of all NADCAP and other certification businesses in the region. Include in the database uncertified companies that could be servicing aviation companies within a 200-mile radius Study is 90 percent complete.

Training Facility

Mega Site

nadcap+ database

90% complete

Logistics Highlight the region’s numerous advantages to businesses through advanced distribution centers and multi-modal logistics opportunities EFI international offices are providing information on region’s logistics capabilities. Sponsored German American Chamber logistics luncheon in Hamburg. Working closely with JAXPORT to attract additional shipping routes to the Northeast Florida Region.

Increase the appeal of Jacksonville to outside Logistics workers who are considering relocation Initiated a targeted Asian strategy, headed by a specialized consultant, to market the region to high level public and private sector leaders in China to attract more Asian and Chinese manufacturing and distribution companies.

Project has brought one of Asia’s leading shipping companies to

Jacksonville and ongoing discussions are being held to establish a presence.

Evaluate the possibility of attending industry events Presentations of Jacksonville’s logistics assets made at several U.S.

n Industrial/Distribution n Mixed Use n Aviation Development

n Aviation-Related Development n Aerospace/Spaceport

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asian logistics leads

and international conferences.

Attended Council of Supply Chain Management Professional European Conference. Nassau County achieved “Certified Industrial Park” designation from McCallum Sweeney for the Crawford Diamond Industrial Park.

3 Independent Drive

Jacksonville FL 32202

904 366 6600

jaxusa.org

Innovate Northeast Florida Year One accomplishments

Industry Updates (continued) Advanced Manufacturing Increase programming and throughput of individuals with Advanced Manufacturing education and training Worked with Vistakon to integrate with school systems to establish Florida Manufacturing Innovation Center.

Partnering with Peterson High School to develop a Manufacturing Career Academy. Establish relationships with Advanced Manufacturing companies through involvement in industry associations and events Attended both the MRO conference in Atlanta and the 50th Annual Paris Air Show.

Transition exiting military personnel Met with Navy Regional Commander and his exiting military transition

team to discuss employment opportunities, invited to attend transition assistance training on base.

Partnering with U.S. Chamber to hold Hiring Our Heroes event.

Consider becoming members of relevant industry associations Joined the Florida League of Defense Contractors

and working with them to host the 2013 Defense Expo at Cecil Airport.

Regional Talent Entrepreneurship and Innovation Business Climate

Contact JAXUSA Partnership for more information on the

Marketing Physical Infrastructure

Innovate Northeast Florida Strategy.

Industry Updates The purpose of Innovate

Northeast Florida Plan is to

identify the target industries and sub-clusters that will stimulate

future economic growth and create an action plan

for growing those industries in our region. InnovateNortheastFlorida.com

3 Independent Drive

Jacksonville FL 32202

904 366 6600

jaxusa.org