Efore Annual General Meeting March 30, 2016
Review by the CEO Heikki Viika
EFORE overview
EFORE – The trusted power partner Efore Plc is an international group specialised in design, development and production of demanding power products.
Key facts • • • • •
Net Sales 89,9M € (2015) 737 employees (end 2015) Established in 1975 2700 shareholders (end 2015) Quoted on Nasdaq Helsinki
Major shareholders * 1 2 3 4 5 6 7 8 9 10
Efore designs and manufactures cutting edge power conversion products; that offer superior energy efficiency, reliability, more intelligent designs, flexibility and creativity for the telecommunications including networks and broadcasting, industrial, medical, LED lighting and transportation markets.
% of shares
Sievi Capital Oyj Evli Pankki Oyj Efore Oyj Danske Bank Plc (Nom. reg.) Jussi Invest Oy Nordea Bank Finland Plc (Nom. reg.) Tammivuori Leena Rausanne Oy Ilmarinen Ulkomarkkinat Oy
* Status Feb. 29, 2016
21,8 9,4 6,3 5,0 3,4 3,3 3,1 2,9 2,8 2,0
Efore competences and know-how are embodied in the solutions we provide to our customers: high efficiency and high reliability.
Efore worldwide
Stockholm, Sweden
Stroudsburg, USA
Tunis, Tunisia
Tampere, Finland Espoo, Finland
Castelfidardo, Italy
Hong Kong, China
Suzhou, China
Headquarters
Technology and Development Production Sales office
Efore Plc is headquartered in Espoo, Finland, with major offices in Italy, China and Sweden, production units in China and Tunisia, and Sales and Marketing organizations in Europe, North America and Asia.
We’re proud of our worldwide customers Industry leading customers globally recognize EFORE Group as a reliable and trusted partner for their power supply applications. DEFENCE
INDUSTRIAL DC SYSTEM
DIGITAL POWER
TELECOM
LIGHTING
MEDICAL
HOUSEHOLD APPLIANCES
Awarded supplier
2013
2014
2015
SUPPLIER OF THE YEAR ABB Substation Automation Products
SUPPLIER OF THE YEAR & BEST IN CLASS SUPPLIER National Instruments
BEST IN CLASS SUPPLIER National Instruments
SUPPLIER OF THE YEAR Ericsson
Financial statements 2015
Financial development in 2015 did not meet the expectations Key indicators, EUR million
FY/2015 FY/2014
Net sales - Telecommunication sector - Industrial sector Results from operating activities without one-time items Results from operating activities Results before taxes Net result Return on equity (ROE), % Return on investment (ROI), %
89,9 44,8 45,1 -1,6 -2,0 -3,3 -3,4 -16,8 -9,2
85,3 46,0 39,3 0,1 -2,0 -3,1 -2,6 -11,8 -6,7
Earnings per share, EUR Solvency ratio, % Gearing, % Cash flow from business operations Share price on Dec. 31, 2015 Market capitalization on Dec. 31, 2015 Personnel, average
-0,07 34,2 24,5 1,8 0,77 40,2 887
-0,05 38,1 9,0 3,8 0,81 42,3 914
FY 2015 (2014) Net sales by sector 50,2 % 49,8 %
2015
46,1 % 53,9 %
Telecommunication
Industrial
FY2015 (2014) Net sales by region* 11,0 % 16,1 % 41,6 % 14,0 % 15,1 %
2015
49,0 %
27,2 % 26,0 %
EMEA
APAC
Americas
Finland
Despite the poor financial performance a good progress was made in several areas
• Net sales increased 5.4% year-on-year despite the decline of the telecommunication sector. • The Industrial sector growth trend continued throughout the whole year. • The new strategy focusing on being The Trusted Power Partner was published. • The partner network was strengthened with several new sales representative firms and distributors in the U.S.A and in Europe. • The company structure was streamlined and the organization was flattened to support more efficiently the Group’s strategic and financial targets. • A great number of R&D investments were made in the development of future products
Net sales and operating profit
85
88,1
89,9
85,3 78,1
70
74,5
55 40 25 10 -5
MEUR
* 4,1
2011
-2,6
2012 Net Sales
-2,0
-4,5
2013
2014
Results from operating activities
-2,0
2015
Net Sales and EBIT in 2015 25
1
0,7
0,5
20
13,1 15
0
12,1
0
0
12,0
7,7 -0,5 -1
10
5
10,4
11,6
10,9
12,1
-1,5 -2
-2,3 0 MEUR
-2,5
Q1/2015
Q2/2015
Q3/2015
Q4/2015
MEUR
Telecom Industrial EBIT
Solvency ratio
50
48,3 40
47,7
38,1 34,2
39,7 30 20
10 % 0
2011
2012
2013
2014
2015
Balance sheet: assets 60 50 19,0
17,7
Non current assets
40 30
14,5
Inventories
16,6
Trade & other receivables
6,3
7,8
Cash and cash equivalents
Dec. 31, 2015
Dec. 31, 2014
14,9
20 10
0 MEUR
15,4
Balance sheet: equity and liabilities 60 50
19,0
21,5
40 3,8 30 20
4,9
Non-current liabilities Current liabilities 32,8
30,1
Dec.31, 2015
Dec. 31, 2014
10 0 m€
Equity
Personnel by geographical area 1200 1000 800
9 213
90
358
8 352
America
600 400
7 315
694
714
EMEA APAC
568
616
2013
2014
415
200 0 2011
2012
2015 Status on Dec. 31, 2015
Strategic plan 2015 - 2018
Efore strategy in a nutshell Solution driven – we focus to fulfil our customers’ needs at high pace (TTM)
Cost efficiency – we provide our products and services cost efficiently (TCO)
Reliability – our product lasts longer and our delivery is on time
Customer intimacy – we are approachable at all levels, from individual to individual
CUSTOMER FOOTPRINT
COMPETENCY ALIGNMENT
EFORE STRUCTURE
Evaluation
MARKET NEEDS
Alignment
MARKET INTELLIGENCE
TECHNOLOGY TRENDS
GO-TOMARKET STRATEGY
PRODUCT ROADMAP
Merchant power supply market
25000
25000 19942
20239
20467
20711
20000
Military and aerospace Transportation Medical
15000 Industrial and Instrumentation 10000
Networking/telecom/ equipment Computer/office/ equipment
5000
19943
LED Lighting
m$
2016
2017
2018
2019
20467
20712
20000
15000
Modified & Customized Standard
10000
Standard
5000
Consumer/retail/ equipment 0
20239
0
m$
2016
2017
2018
2019
Source: Global Switching Power Supply Industry, Market Analysis, Micro-Tech Consultants
20
Competitive landscape - Current strengths/weaknesses Efore vs. competitors
Competitors
EFORE
•
•
Our competitors have the following main advantages due to their larger size – – – – –
•
Well recognized brand Larger standard product offering, Geographic proximity with the customer base (office locations and bigger sales force) Scale of new product development Economy of scale due to very large volume BUT
Same customers are concerned about their dimension especially when the power spend is not big enough to receive the highest level of attention, flexibility and service
•
We know how to reach the highest level on Intimacy with our Tier 1 customers In 2013, 2014 and 2015 we have been awarded as ”Supplier of the year” from ABB, Ericsson and National Instrument and the selection provided the following motivation: – – – –
•
Superior quality, Lower than average cost of doing business (TCO) On time delivery Technology Added Value for their final products to guarantee our customer’ customers satisfaction
Long term business with our customers is a clear representation of the HIGH RETURN OF INTIMACY (RofI)
Our customers trust Efore
Standard & custom strategy EFORE is a power supply design and manufacturing company that is serving both custom and standard markets. Working with both business models EFORE will: 1. Use the standard platform as a starting point for customization 2. Mitigate the payback risk of R&D investments by developing new features for custom products
CUSTOM
STANDARD
Custom specifications Non-recurring cost contribution Specific custom volume Tier1 Competitor Direct Single market destination
Benchmark market performances Own development costs Broader customer base Wide competition Distribution Multiple market destination
Customization/ Standardization
Strategic plan 2015 – 2018
Main actions in 2015 • Contracts signed with four sales agency chains to strengthen sales force in USA • New dual dimming LED driver series CIELO launched • Quick S.p.A. selected Efore Plc's Italian subsidiary to jointly develop a LED luminaire for marine and industry applications • National Instruments awarded Efore’s Italian subsidiary again – This was the fourth time ROAL was awarded by National Instruments after after
Strategic plan 2015 – 2018
Main actions in 2015 • Efore invested in several R&D projects, a major new product line has been launched at end of the year for a telecom customer, and development nearing completion for products intended for small cell market, launching mid 2016. • Efore designed a next generation of AC/DC power supply product for industrial markets. This new technology features Efore’s proprietary full digital control and communications. • Besides the power conversion technology - also new manufacturing techniques were explored and evaluated to reduce product cost and further improve power supply capabilities. • Efore is involved in several research projects related to all these fields of activities. • Efore designed new dual dimming LED driver series CIELO ideal for track, downlights and other architectural lighting applications.
Strategic plan 2015 – 2018
Main actions in 2015 •
New corporate brand “The Trusted Power Partner” released
•
Product naming structure updated
•
Corporate naming harmonised, Roal entities joined the Efore family also with the company names
Strategic plan 2015 – 2018
Main actions in 2015 •
Savings programme conducted in Italy
•
Cost improvement programme initiated in China and Finland
•
Manufacturing process in Suzhou has been reorganized in to improve factory throughput time
•
Cost structure of certain products has been improved
•
New flatter organization structure implemented to reduce duplications
Changes in ownership, Suzhou plant
A
As an important step of creating a cost efficient manufacturing platform Efore is evaluating a possibility to sell out its Suzhou factory to an external company.
C
Efore will have an office in Suzhou taking care of R&D activities, NPI activities as well as of the daily supply/ manufacturing activities. Efore will remain as the supplier to its customers.
E
With this action Efore can release needed capital to invest in its core capabilities.
B
The plan is that manufacturing will continue as such but owned and managed by the chosen company. This company will act as Efore’s trusted supplier for products manufactured in Suzhou plant.
D
The new owner shall have a strategy to further develop the production site to be a modern , competitive and high quality production plant.
Efore will invest in capabilities to further improve its competitiveness and time to market in product development
Background to strategic action Ability to invest in Efore Core Competencies and to improve the time to market
Securing Cost Competiveness also in the long run
• Global Product management • Global Sales • Technology • Product Development • Production Engineering team in Suzhou • NPI • Dedicated team in Suzhou supporting EMS • Tunisia NPI factory
Securing our ability to supply reliably
• Utilization rate of production line • Modernization of manufacturing technology • Yield/Quality • Concern of China cost level • Maintain cost leverage • EMS 2nd Sourcing to maintain cost pressure • Component Supplier leverage through EMS partner volume
Taking this action will allow us to take a leap forward
• Capability to meet the demand • Manage EMS locally in China • Quality resouces near supplier • Flexibility and Agreements • Inhouse mfg • Second Source • Contractual agreements with main suppliers • Recovery Management
Strategic plan 2015 – 2018
Main actions in 2015 • Organization was renewed to correspond to the business structure • The head of both HR and Quality functions were included in the Executive Management Team • Strategic actions are being cascaded throughout the organisation as personal targets • Senior level succession planning for first two levels has been implemented
Conclusions An updated vision for the company: The trusted power partner • Four strategic cornerstones encapsulate the strategy • Growth is aimed through – Securing current large accounts at current high level or increasing the volumes – Capturing selected new major accounts through planned approach – Opening new sales channels including Internet – Bringing new technologies to the market
• Improvements in profitability to reach 10% EBIT by end of planning period are aimed through optimising overhead costs, efficiency improvements in manufacturing and product development, and ensuring a competitive materials cost base • We are aiming at energising the company through management commitment to leadership, empowering our employees and ensuring we have the right competencies and rewards system for the future
• Detailed information on annual accounts can be found in Annual Report 2015 - Group level from page 19 - Parent company from page 53 - Auditor’s report from page 73
Financial estimate for 2016
• The Company estimates its net sales of financial year 2016 to be higher than 2015, and the results from operating activities without one-time items to be positive. • The estimate of the development of Efore's net sales and results from operating activities is based on current business structure as well as partly on forecasts and delivery plans received from the customers.
Thank you for your attention HEIKKI VIIKA