EBD Online Video Platform
EBD Online Video Platform Management and playback of multimedia content on the Internet
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EBD Online Video Platform Oriented to the current demands of users • Monetization of contents • Multi-device support • Social networks tools • Interactivity and dynamism • Global customization • Management and transmission of live events • Multi-bitrating & smooth streaming • Automated Search Engine Optimization (SEO) • Analysis and detailed statistic
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EBD Online Video Platform Main objectives of the technology • Monetize the content and for this we have the most complete monetization system of the market, that covers the advertising standards (proposed by the IAB) and expands to new formats that are designed to reach more users. • Provide the best live events, offering the most complete experience of management, broadcasting and display of live events. For this, we offer the most advanced features of the market for the event managers (editors, publicists, etc.) and for the end user. • Ease of use and retain users, through an attractive and friendly interface. For this we spent much time in design and usability allowing us to re-define the interface making it more usable and attractive than ever, without sacrificing any functionality. • Eliminate the technical complexity, derived from the technologies involved in the video playback systems. We have created the system that is compatible with all devices and technologies. This compatibility is offered in a transparent way for the consumer of video and the technician who works with our technology.
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EBD Online Video Platform Functionalities Organize
Distribute
Upload your content, organize, manage and provide management tools to your customers.
Looking for new audiences and expand your reach distribu6ng it by social networks and third-‐party sites.
Design
Measure
Take control of the appearance and behavior of your video players adap6ng it to your brand and the needs of your Web sites.
Iden6fy your best content and discover the behavior of the audience thanks to our complete analy6cal graphics.
Control of delivery
Extend
Protect or promote your content through restric6ons and/or behavior defined by: geographic loca6on, usage scenarios, device types, user types, web sites, etc.
Adapt and customize the plaForm through API’s , the SDK and the extensions provided by third par6es.
Mone5ze
Advice
Increase the revenues due to the flexibility of our adver6sing campaign editor and merchandising mechanisms of our plaForm.
When you have a ques6on or simply need to confirm something, our best professionals will be wai6ng to assist you. 4
EBD Online Video Platform Functionalities Organize Upload your content, organize, manage and provide management tools to your customers.
v Upload your content, individually or in group and choose the way to do with which you feel more comfortable: • From our BackOffice, offer you the tools to upload the individual or group content, asynchronously with the possibility to enter to see the upload progress when you want. If the server allows it, the uploading of videos permiPed the interrup6on/con6nua6on of the process. • From your CDN, you can copy content directly in your CDN and our server will handle of it as soon as you get the message of sync. Addi6onally is possible to follow the content with a descrip6ve XML that automa6cally updates the content in the appropriate database.
v Report it, individually or in group. Our edi6on tools allow you to select mul6ple items and modify those proper6es available shared (eg: meta-‐tags). v Manage it, move the items and/or folders to your desire, copy and paste por6ons of content between them. v All our contents are stored in a single data type which is composed by a structure defined and extensible.
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EBD Online Video Platform Functionalities Design Take control of the appearance and behavior of your video players adap6ng it to your brand and the needs of your Web sites. v Change the look, create so many varia6ons as you want. Modify the design and shape of your «players» to fit perfectly with the brand image of your company or your customers. v Apply the visual effects, to make the experience of use more aPrac6ve to your audience and win fidelity. v Set the available op5ons, ac6va6ng or deac6va6ng the available func6onali6es of our player (or yours if you have developed some).
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EBD Online Video Platform Functionalities Control of delivery Protect or promote your content through restric6ons and/or behavior defined by: geographic loca6on, usage scenarios, device types, user types, web sites, etc. v Geo-‐Blocking, give us the op6on to publish specific content for users of one (or several) specific loca6ons. v Distribute the smart embed code, due to our technology Intelli-‐embed℗ that allows to define the behavior, func6onali6es and content to be displayed for those sites that reference our content with embed code. v Make compa5ble the main browsers of market (Safari, Google Chrome, Firefox, Mozilla based browsers, Internet Explorer 7 or superior) covering an arrival fee of 99%.
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EBD Online Video Platform Functionalities Control of delivery Protect or promote your content through restric6ons and/or behavior defined by: geographic loca6on, usage scenarios, device types, user types, web sites, etc. v Ac5vate Login, and direct specific content for registered and iden6fied users (is possible even direct by user profiles) and define the behavior and func6onality available by this same paPern. Adi6onally, the opera6on of a register user, generate data stadis6c adi6onal that no apply in anonymous. Addi6onally, the opera6ve of a registered user, generates addi6onal sta6s6cal data which are not applicable in the anonymity.
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EBD Online Video Platform Functionalities Mone5ze Increase the revenues due to the flexibility of our adver6sing campaign editor and «merchandising» mechanisms of our plaForm. v Upload and parameterize your crea5ves, upload your banners, rolls, pre-‐rolls, etc. and parameterize to its default behavior. v Conforms to the IAB, pu_ng at your disposi6on all formats defined by this standard (eg: roll, pre-‐ roll, mid-‐roll, banner, mosca fly) v New formats of mone5za5on, expanded to reach more public. We introduce in this new version the adver6sing targeted to events (pause, change of chapter, etc.) v Mone5ze your live events with our technology HotEvents®, that allows to inject adver6sing in real 6me and comments for the audience, as if it were a table of TV edi6on. v Organize adver5sing material, copying, moving, renaming or dele6ng your crea6vi6es from the gallery ready for it.
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EBD Online Video Platform Functionalities Editor of campaigns We have created a sophis6cated, complete and usable campaigns edi6ng system that allows the user mone6ze and display the result in real 6me. v Visual and intui5ve editor, which provides a grid of 6me where we can easily locate our crea6vi6es at the desired 6me and modify its default parameters (if applicable) v The grid of crea5vi5es displays all that we have chosen for work (indis6nctly of whether its origin is local or coming from Ad-‐Server)
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EBD Online Video Platform Functionalities Mone5ze live events with Hot Events When the adver6sing can not be planned, Hot Events allows to launch adver6sing impacts and messages to the flight. v Control Panel, the table of realiza6on allows to launch the Hot events. Four panels that offer all the control of the emission: v Screen to see the crude. v Double tab with the list of crea6vi6es available for emission and the manage of comments. v Line to launch of events, that allow remove items even that have already into the air. v Screen to view the live broadcast (crude + crea6vi6es + comments).
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EBD Online Video Platform Functionalities Distribute Upload your content, organize, manage and provide management tools to your customers easily and intui6vely. v Share on social networks, easily the videos (or part of these) that you consider interes6ng for your friends know them. They supported all the main current social networks. v Send to a friend, a video or por6on of the same directly to your email address. Take advantage and add a comment in the send or publish it on the wall of your favorite social network. v Recommend and your friends can see it in your playlist when selec6ng the appropriate category (be iden6fied is required to ac6vate this func6onality).
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EBD Online Video Platform Functionalities Measure Iden6fy your best content and discover the behavior of the audience thanks to our complete analy6cal graphics. v Our graphics, integrated offer you a complete system for analysis of access, use and behavior of users of your content published. v Become part, with the main providers of sta6s6cs or configure the integra6on with your own provider if we offer some of base that does not match with your needs. Currently is possible integrated with the following sta6s6cs providers:
Conviva sample
Sky6de sample
v Sky6de www.sky6de.com Opera6onal Analy6cs & Repor6ng for CDNs and Media Companies v Conviva www.conviva.com The pulse of online video v Omniture www.omniture.com An adobe company
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EBD Online Video Platform Functionalities Extend Adapt and customize the plaForm through the API’s , SDK and the extensions provided by third par6es. v API (Applica5on Programming Interface), documented and easy to understand, will allow easily extend the exis6ng func6onali6es of the video plaForm ensuring the compa6bility with future versions of the same. For this have two types of integra6on API: • Customer API, offers a set of func6ons that allow communicate and integrate with the front player allowing the development of custom widgets that extend the current func6onality. • Server API, prepared to extend the func6onali6es of current BackOffice, extend the our staff to integrate with the func6onali6es of player or even completely replace it by a new and personalized.
v XML, accessible and easy to understand. From our server API is easy to manipulate its contents. Also is properly documented to even extend the API and create new content structures for more advanced users. v Widgets, develop it in Flash, HTML5 or Silverlight and integrate it easily using our customer API.
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EBD Online Video Platform Functionalities Restric5ons The list below shows some characteris6cs of global scope (majority in the field of security) that apply to all the features described in this document. v All the ac6ons that can be performed a user with permissions to access the BackOffice are supervised under the layer of plaForm security. The users will have full, par6al or null access depending on the security aPributes defined in the profile or profiles to which are subscribed. v All ac6ons that have an effect on the content of the plaForm may (or may not) be subject to pass through an approval workflow before that such ac6on is effec6ve and visible. v Some modules and func6onali6es described require an iden6fied user (on the client side) because they have characteris6cs that are closely linked to one account. Example: Shopping Cart, Comments, etc.
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EBD Online Video Platform Functionalities • The following images show representative examples of the appearance (by default) of the new Unified Online Video Player:
• New aspect, renovated, more modern, more usable. The options of user first level are just a click and the advanced options are easily accessible from a single and centralized menu. • Performance and improved video quality, thanks to the optimization of processes. • New functionalities, between these predominant the related to management and playback of live events and the functionalities of content monetization. • Programming API, properly documented to allow development of new custom components for the media player. • BackOffice improved, since the management of videos and advertising, passing by the incorporation of new features including, the possibility to customize the properties of the videos and playlists. 16
EBD Online Video Platform Functionalities • Main areas of action of the video player: Basic Options Area of video display
Progress of viewed video
Related Videos
Commentary
Chapters Pause/Resume Basic Options
Active Buffer
Volume Video minute + Duration of video 17
EBD Online Video Platform Functionalities • Share video
• In one or more social networks, can send the video (or a portion of the same) to one or more social networks to choose from a list of available networks (compatible with all the main of the market) • With one or more friends, sending the video (or a portion of the same) to a friend or group of friends to their personal email mailboxes.
The sending of videos either total or par6al will include the adver6sing associated with the same as well as the comments and other elements associated to the original video playback. 18
EBD Online Video Platform Functionalities • Subtitles
• Local, through the publication of subtitle file compatible with the system. • Remote, integrated with servers of subtitles approved and/or configured.
The sub6tles either in local or remote admit the ac6va6on of any language of the world from a base language thanks to the system of integrated automa6c transla6on. 19
EBD Online Video Platform Backoffice of management and administration • Area of exclusive access for managers of the platform: • Web environment • Integral management of all the contents • Highly usable • Management API to extend or even integrate with your corporate CMS.
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EBD Online Video Platform Architecture • The illustration shows a high level scheme of the architecture on which is built our Online Video Player.
Customer
Server
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EBD Online Video Platform Architecture • The following illustration shows the architecture of technological abstraction of our Unified Web Video Player when use from EBD Platform.
Customer
Server
• Unified, because abstracts the technology layer and covers all formats of playback currently supported. • Robust, because it is supported on our technology platform «EBD Platform» that has more than 12 years evolving and showing its robustness, power and scalability to our customers.
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EBD Online Video Platform Integration with third parties
CDNs
Ad Servers
External applications of monetization
Statistics
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EBD Online Video Platform All the functions • Platform of video • Ingest of individual or multiple content (bulk) with complete indicators of progress. • Complete management of audiovisual content. • Playlists (collections) manual and automatic • Direct false • Automatic transcoding of videos for playback on the player (FLV or H.ti64) (According to CDN)
• Delivery by CDN (Content Delivery Network) • Integration any CDN existing in the market • Customizable player • Secure delivery of content. Delivery through firewalls. • Adaptative Bandwidth (quality of optimal video depending on the speed of the network) • Multi-language • Subtitles
• Automatic transcoding of videos for playback on mobile devices (3GP or MP4) (According to CDN)
• Integration with DRM platforms (Integration custom)
• Publication scheduled
• Total redesign of the players
• Customized metadata
• Timeshift (live pause) (According to CDN)
• Multiple users and roles
• Filter of content by IP (According to CDN)
• Video SEO
• Tools of Social Networks
• Management by accounts
• Share content
• Integration with Media Servers
• Comment and link with social networks
• Management of live broadcasts
• Prepared to offer SaaS services (Generation automatic of accounts and fronts)
• Publication • Playback of Flash Video and H.264. 24
EBD Online Video Platform All the functions • Advertising • Integration with Ad Servers (Servers advertising) • Advertising "in house" • Integration with Ad Networks • Creatives of linear format
• Generate RSS feeds of videos (Player MRSS Feeds) (Customized integration) • Analytics • Analytics • Development APIs
• Creatives of non-linear format
• Player
• Interact with the advertising
• CMS
• Lead the advertising
• Services
• Editor of campaigns
• Implantation and launch
• Hot events
• Annual maintenance
• Monetization • Integrate the player in an eCommerce platform (Integration customized) • Define different user profiles for access to premium content (HD, without publicity, ...) • Syndication
• Customer Service and resolution of incidents • Video as a web Service (VaaS) (According to CDN) • Integrate your CDN (Customized integration) • Optional support • Customizations and customized projects
• Syndicate your multimedia repository (Customized integration) 25
EBD Online Video Platform Target EBD WVP • MEDIA Televisions Press Editorials groups Online media • COMPANIES Commerce and Distribution Finances and Insurances Telecommunications and Technology Communication Agencies • INSTITUTIONS Public Administration Foundations
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EBD Online Video Platform They already have!
Large corporations, public administrations and SMEs rely on EBD Web Video Player.
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EBD Online Video Platform Selected customers Corporative Player - Orange Orange belongs to the group France Telecom and provides service in Spain today to more than 13,2 millions of customers. The innovation was always a fundamental part for the group in its strategy to accelerate its growth and transformation as an integrated operator. Orange markets advanced services of fixed and mobile telecommunications for the largest companies and organizations of the country. Orange, aligned with its communication strategy, has opted for EBD, using the Web Video Player platform as a transversal tool to all its websites. EBD Web Video Player allows: • TAGS
• Manage the players and contents from one single point.
• Sector Communications operator
• Publish the videos in any website and in any part of website.
• Software EBD Web Video Player
• The multi departmental implication, with management of users and profiles.
• Scenario Corporative portal • Date of Publication / Duration December 2010 / 1 month • Country / Region Spain / EMEA • URL www.orange.com
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EBD Online Video Platform Selected customers Advanced features for the live sports events ACB 360 ACB360, the channel live broadcasts of Orange and ACB, faces its second season with a modernization and improved service and with the aim of continue growing. As a novelty, Orange customers will have premium access to the platform, watching the matches in high quality. EBD Web Video Player offers: • HD Video. • Multicam: display up to four channels or simultaneous live matches. • TAGS
• Advertising hot: injectable from the backoffice with a single click.
• Sector Media
• Live statistics of your favorite matches.
• Software EBD Web Video Player
• Access to historical databases for quick and easy data collection of players, matches, etc.
• Scenario WebTV • Date of Publication / Duration September 2010 / 1 month • Country / Region Spain / EMEA • URL acb360.orange.es
• Live chat. • Comments. 29
EBD Online Video Platform Selected customers Online Video HD - RTVE. “Gran Reserva” 'Gran Reserva’ is broadcast in HD with technology of EBD and Telefonica RTVE, the largest Spanish audiovisual group, with the commitment to offer the viewer a visual experience of high quality, fast and reliable evolves its online video platform with the emission of high-definition series, starting with “Gran Reserva", the series that combines melodrama and thriller and that leads to the viewers a saga located around the world of wine. TAGS Sector Media & Telecom Software EBD Web Video Player Scenario Online Video Date of Publication / Duration June 2010 / 3 weeks Country / Region Spain / EMEA URL http://www.rtve.es/television/granreserva/capitulos-completos/
EBD Web Video Player along with the content distribution network (CDN) of Telefonica provide to RTVE of the infrastructure and technology necessary for the publishing, managing and broadcasting of HD series and with this improve the experience of its viewers. 30
EBD Online Video Platform Selected customers Web TV / Online Video - Antena 3 Television Convinced of the opportunities generated by Information and Communication Technologies (ICT), the second most-watched TV channel in Spain was looking for an end-to-end solution that would promise them quality broadcasting with no points of failure, that was inexpensive, and that could also integrate advanced publicity services and digital rights management. • Users are able to view their favorite shows on demand at any time of day. • The Watch&Chat feature allows you to view live broadcasts while chat with friends and offer a TV 3.0 experience. TAGS Sector Media Software EBD Web Video Player Scenario WebTV Date of Publication / Duration October 2010 / 1 month Country / Region Spain / EMEA URL www.antena3videos.com
• Includes a revolutionary advertising broadcast system that implements different techniques (banner, pre-roll, bug, ticker, etc.). • The contents and advertising are managed in a backoffice, in which also integrates the emission control, generation of reports/ statistics of visualization and advertising consumption.
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EBD Online Video Platform Selected customers Web TV / Online Video - Nestlé TV The new Nestlé TV video portal provides entertainment to its customers without leaving the opportunity to promote its brand. Nestlé TV offers six thematic channels that allow to the users learn about cooking, baby care, health, pets…all associated with Nestlé products. EBD has allowed to Nestlé have a Web TV in record time, fulfilling the technological standards of the group, thanks to that the product EBD Web Video Player is independent of technology platform and streaming. TAGS Sector Food Scenario WebTV Country / Region Spain / EMEA URL www.nestle-tv.es
• Represents to Nestlé have a means of 24x7 diffusion and advertising. • All contents are managed from a single CMS. • .NET Platform • Integration by player and webservices. 32
EBD Online Video Platform Selected customers Online Video - starMedia starMedia.com is a free portal that connects more than 24 million of spanish-speakers through the Internet. starMedia has local operations in Argentina, Colombia, Mexico, Spain, Chile and United States (Los Angeles, Miami and New York); and is part of Orange (www.orange.es), a subsidiary of the France Telecom Group (NYSE:FTE). With EBD Web Video Player, starMedia manage and TAGS Sector Internet Software EBD Platform 3.3, Cluster Linux, MySQL Streaming: Interoute Scenario Online Video Country / Region Several / AMERICAS - EMEA URL www.starmedia.com
share premium videos among its sites and can select from a wide range of formats and possibilities of video advertising, offering a complete portfolio of options for its advertisers and agencies, thereby increasing their advertising revenue. 33
EBD Online Video Platform Selected customers Web TV / Online Video - EmprendedoresTV Emprendedores TV is a web TV channel promoted by the Banesto Foundation along with the Department of Commerce, Industry and Tourism of the Spanish Government. The programming is based on the testimony of SMEs entrepreneurs that tell their stories. Thanks to EBD Web Video Player, EmprendedoresTV is a flexible application that can be viewed by TV TAGS
(Windows Media Center), Web TV or mobile (iPhone).
Sector EmprendedoresTV has a very intuitive backoffice that Foundations Software update and maintain the audiovisual contents without EBD Platform 3.3, Linux, MySQL computer knowledge. It also provides statistics. Scenario Community Web TV Date of Publication / Duration December 2007 / 4 months Country / Region Spain / EMEA URL www.emprendedorestv.com www.emprendedorestv.com/silverlight
to
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EBD Online Video Platform Other references Media • SALUSTV http://salustv.com/ • MEDIALINK http://www.medialinktv.com • Publimetro http://www.publimetro.tv/ • Practicopedia http://www.practicopedia.com/ Events • Spanish Armed Forces Day http://www.diadelasfuerzasarmadas.es/ • Monitoring of volcanic evolution in El Hierro on live http://www.hierroendirecto.movistar.es • Launch New Model Audi A1 Campaign http://www.saludaa1.es/ 35
EBD Online Video Platform Why EBD Web Video Player?
• Open Platform • Integration with CDNs, AdServers and third applications • Social tools • SaaS Option • Price • Experience and customers
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EBD Online Video Platform
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