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Do mobile operators and technology providers need to change the business perspective? Traditional communication services
IoT services
Consumers
Consumers Application providers
Technology Provider
Technology Provider
Mobile Operators WIDE 2016 - MARKENDAHL - INTRO TO MTC AND IOT
Mobile Operators
Service providers
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Do mobile operators and technology providers need to change the business perspective? Traditional communication services
IoT services
Consumers
Technology Provider
Mobile Operators WIDE 2016 - MARKENDAHL - INTRO TO MTC AND IOT
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Introduction to MTC and IoT Jan Markendahl Associate Professor Wireless Infrastructure Deployment and Economics
”Billions of connected devices”
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NGMN - Next generation mobile networks Different types of use cases: 1. Connectivity oriented and performance 2. Service oriented (how to use connectivity)
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5G – type of ”services”
Extreme Mobile BroadBand (xMBB)
uMTC - Ultra-reliable Machine-Type Communications WIDE 2016 - MARKENDAHL - INTRO TO MTC AND IOT
mMTC - Massive Machine-Type Communications 22/11/2016
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About xMBB • Capacity = function of • spectral eff • amount of spectrum • base station density
• Value of spectrum • Dimensioning: – What GB/month means in terms of user bit rate – Matching supplied capacity to area demand
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What to improve?
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What to improve?
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What to improve?
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One Challenge for MTC
How to optimize LTE MTC to the level of having as low power consumption and complexity as BLE while supporting critical performance and coverage?
MTC challenges already addressed do not focus on applications with high levels of mobility AND energy constrains.
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Scenario: personal sphere. Test case: marathon.
Use Cases: Tracking, mHealth, Music Streaming
Includes a mix of devices, traffic types and some level of mobility WIDE 2016 - MARKENDAHL - INTRO TO MTC AND IOT
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Beyond the Marathon case
We identified clearer sectors that are worth exploring in future research and the mapping to the technical challenges.
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Operator challenges – network related Cost structure
Scalability
1,00 Backhaul transmission 0,80
Site buildout, installation + lease Radio equipment, O&M, power
0,60 0,40 0,20 0,00 Macro
Micro
Pico
WLAN
Spectrum allocation
Data rate depends on range ”promised” data rate at ”low” level
”promised” data rate at ”higher” level
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Utmaningar och inriktning för 5G Extreme Mobile BroadBand (xMBB)
uMTC - Ultra-reliable Machine-Type Communications
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The capacity may need to increase at least 1000 times the coming years Contributions One enabler is ”more spectrum” Another contribution comes from ”better technology” (improved spectral efficiency ) A third contribution is from ”denser network” 3 minute discussion – discuss in groups How do you think the different aspects contribute? (More spectrum)*(improved spectral eff.)*(denser network ) = 1000
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Miljarder uppkopplingar År 2000: 1 miljard uppkopplade platser (fast) År 2010: 5 miljarder uppkopplade personer (mobilt) År 2020: 50 (100) miljarder uppkopplade ”saker”, i bilar, hem, fabriker, överallt (fast + mobilt)
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About M2M, MTC and IoT ”There will be X billions of connected devices…” ”Everything that can be connected will be connected” Smart cities, smart homes, smart energy • • • • • •
Sakernas Internet - Internet of Things (IoT) The Internet of everything (IoE) ”Device to device” (D2D) Communication Machine to machine (M2M) Communication Machine Type of Communication (MTC) Human to Machine (H2M) Communikation WIDE 2016 - MARKENDAHL - INTRO TO MTC AND IOT
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Connected babies and connected cows ”Internet of cows”
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M2M application areas (from 3GPP) Security Tracking & Tracing Payment Health Remote control and maintenance Metering
WIDE 2016 - MARKENDAHL - INTRO TO MTC AND IOT
Alarm systems Backup for landline Access control Car/driver security Fleet Management, Order Management Pay as you drive, Asset Tracking Navigation, Traffic information Road tolling, Traffic optimisation/steering Point of sales Vending machines Loyalty concepts Gaming machines Monitoring vital signs Supporting the aged or handicapped Web Access Telemedicine points Remote diagnostics PLCs, Sensors Lighting, Pumps, Valves Elevator control, Vending machine control Vehicle diagnostics Power, Gas, Water Heating Grid control Industrial metering 3rd Generation Partnership Project; Technical Specification Group Services and System Aspects; 22/11/2016 20 Study on Facilitating Machine to Machine Communication in 3GPP Systems; TR 22.868 v 8.0.0
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M2M application areas (from 3GPP) Security Tracking & Tracing Payment Health Remote control and maintenance Metering
WIDE 2016 - MARKENDAHL - INTRO TO MTC AND IOT
Alarm systems Access control Backup for landline Access control Car/driver security Fleet Management, OrderSmart Management Pay as you drive, Asset Tracking cities Navigation, Traffic information RoadMobile tolling, Traffic optimisation/steering Near Field transport Point of sales ticketing Communication Vending machines arking (NFC) services LoyaltyMobile concepts parking Gaming machines Monitoring vital signs Wellbeing Supporting the aged or handicapped WebM-health Access Telemedicine points Remote diagnostics E-home PLCs, Sensors care Lighting, Pumps, Valves Elevator control, Vending machine control Smart Vehicle diagnostics homes Power, Gas, Water Heating Smart Grid control grids Industrial metering 3rd Generation Partnership Project; Technical Specification Group Services and System Aspects; 22/11/2016 21 Study on Facilitating Machine to Machine Communication in 3GPP Systems; TR 22.868 v 8.0.0
Do mobile operators and technology providers need to change the business perspective? Traditional communication services
IoT services
Consumers
Technology Provider
Mobile Operators WIDE 2016 - MARKENDAHL - INTRO TO MTC AND IOT
22/11/2016
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Do mobile operators and technology providers need to change the business perspective? Traditional communication services
IoT services
Consumers
Consumers Application providers
Technology Provider
Technology Provider
Mobile Operators
Mobile Operators
Service providers
22/11/2016
WIDE 2016 - MARKENDAHL - INTRO TO MTC AND IOT
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M2M challenges and/or areas of studies Technical • • • • • •
Business related
Large numbers of devices • Addressing Varying traffic load, burstiness • Power and charging • Security • Types of Communication (D2server or D2D) • Communication infrastructure •
Architecture is focused on technology issues only Business thinking is focused on one sector only Many solutions - fragmentation Business model focused on provider-customer model Difficulties to analyse value
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M2M challenges and/or areas of studies Business related
Technical • • • • • •
Large numbers of devices • Addressing Varying traffic load, burstiness • Power and charging • Security • Types of Communication (D2server or D2D) • Communication infrastructure •
Architecture is focused on technology issues only Business thinking is focused on one sector only Many solutions - fragmentation Business model focused on provider-customer model Difficulties to analyse value
WIDE 2016 - MARKENDAHL - INTRO TO MTC AND IOT
Market fragmentation and the need for standardization En infrastruktur för varje sensor? Från MVT 2015 Johansson & Törnblom ”Utveckling av vård och omsorg på distans” Om behov av standardisering Continua
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Case: ”Halmstad” Many services from the same sector
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M2M challenges and/or areas of studies Technical • • • • • •
Business related
Large numbers of devices • Addressing Varying traffic load, burstiness • Power and charging • Security • Types of Communication (D2server or D2D) • Communication infrastructure •
Architecture is focused on technology issues only Business thinking is focused on one sector only Many solutions - fragmentation Business model focused on provider-customer model Difficulties to analyse value
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Case: Smart city project Royal Seaport ”Norra Djurgårdsstaden” ”Smart ICT for living and working in Norra Djurgårdsstaden”
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Current solutions – stove pipes (picture from Per Ljungberg, Ericsson)
E n e r g y
T M H r e e a d a n i l s a t p h o r t Cellular, fixed, private
• Architecture is focused on technology issues only • Business thinking focused on one sector only • Business model focused on provider-customer model • Difficulties to analyse value
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Generic services - common requirements for verticals (picture from Per Ljungberg, Ericsson) • Architecture is focused on technology issues only • Business thinking focused on one sector only • Business model focused on provider-customer model • Difficulties to analyse value
Managed and uniform point of access to data over any network from any equipment Connectivity
WIDE 2016 - MARKENDAHL - INTRO TO MTC AND IOT
M2M challenges and/or areas of studies Technical • • • • • •
Business related
Large numbers of devices • Addressing Varying traffic load, burstiness • Power and charging • Security • Types of Communication (D2server or D2D) • Communication infrastructure •
Architecture is focused on technology issues only Business thinking is focused on one sector only Many solutions - fragmentation Business model focused on provider-customer model Difficulties to analyse value
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Case: E-home care in Västerås One part of a service in one sector From Patrik Forsström E-centret
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E-home care – big savings Savings for 300 home care customers • One physical visit per day is replaced by e-home care • 20 MSEK per year • • • •
Fallstudie beräknat på 300 e-hemtjänstanvändare av digital nattillsyn …vilket ger ca. 300 färre hembesök per dag …och ca. 30% av besöken sker med bil = ca. 100st Totalt kan ca 200 km bilresor per dag tas bort vilket förbrukar 15 ton CO2 årligen. • Kvoten besparing/kostnad är 4 till 10 gånger
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Service fee E‐home service provider
Actor within the town
External actor
Home care authority
Internet service provider Leasing capacity
Installation by home care staff
End‐users (the elderly) Service fee
E‐home service provider
Home care authority
IT service of the town Leasing capacity
Urban broadband network
Urban broadband network
Landlord
Landlord
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Broadband fee as part of monthly rent
End‐users (the elderly) Internet subscription
Installation staff
Broadband fee as part of monthly rent
Case: E-home care – Actors & roles
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Business modeling starts with technology ”Business modelling of mass data throughputs”
• Architecture is focused on technology issues only • Business thinking focused on one sector only • Business model focused on provider-customer model • Difficulties to analyse value
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Business modelling starts with technology Smart grid: Service enablement
Utility
Billing meter Smart plug
Certific ate Authori ty
Energy
Consu mer
Data acquisit ion Data aggreg ation
Billing Deman Microg den. Respo Aggreg nse ation
? Informa tion Manag Applian ement System ce Service Center
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M2M challenges and/or areas of studies Technical • • • • • •
Business related
Large numbers of devices • Addressing Varying traffic load, burstiness • Power and charging • Security • Types of Communication (D2server or D2D) • Communication infrastructure •
Architecture is focused on technology issues only Business thinking is focused on one sector only Many solutions - fragmentation Business model focused on provider-customer model Difficulties to analyse value
WIDE 2016 - MARKENDAHL - INTRO TO MTC AND IOT
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23/11/2016
Do mobile operators and technology providers need to change the business perspective? Traditional communication services
IoT services
Consumers
Technology Provider
Mobile Operators WIDE 2016 - MARKENDAHL - INTRO TO MTC AND IOT
22/11/2016
39
Do mobile operators and technology providers need to change the business perspective? Traditional communication services
IoT services
Consumers
Consumers Application providers
Technology Provider
Technology Provider
Mobile Operators WIDE 2016 - MARKENDAHL - INTRO TO MTC AND IOT
Mobile Operators
22/11/2016
Service providers 40
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Interesting Ericsson case: Apps on the Connected Vehicle cloud Connected Service Booking Car reports status to the cloud Repair shop, dealer and OEM create a message to the driver The driver can select a time and place for a service of his/her car Insurance as you drive Car reports status and driver behavior to the cloud With the driver’s consent, driver DNA is exposed to insurance company The driver can view his current discount level on the insurance WIDE 2016 - MARKENDAHL - INTRO TO MTC AND IOT
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To remember Connected vehicle cloud Consumers
Ericsson
Traditional telecom services
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VOLVO
Consumers
Remote patient monitoring
Ericsson 9/1/2013
Consumers
Mobile Operators
Ericsson Mobile operator (AT& T) Hospitals
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