Technology & Solution Roadmap – Mobile Perspective

Yun-Tae Lee, Sr. VP System LSI Division Samsung Electronics December 8, 2008

I

Mobile Market Trend

II

Application Trend

III

Samsung’s SOC Strategy

IV

Total Mobile Solution Provider

1

I

MOBILE MARKET TREND

Mobile Device Market Trend Smartphone

Mobile Phone Unit Shipments and Growth (Millions)

Mobile Phones 1600 1400

Wireless PDAs Smartphones / MID Enhanced Phones Basic Phones

Application Evolution

Mobile Internet 3D Game DSC GPS CAGR 40% GPS Mobile TV Mobile-TV

1200 1000 MP3/PMP

Time-to-Market : Platform solution System Level Cost reduction

800 Mega Pixel Camera

600

Communication Evolution

HSDPA WCDMA

400 GSM/GPRS

200 2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

Source: Gartner Dataquest / SEC S.LSI Marketing

Other Mobile Devices

MP3/PMP

PND

Netbook/MID

Others

CAGR 9%

CAGR 21%

CAGR 70%

CAGR 25%

Mobile Phone Convergence

Connected PND

3G/WiMax/WiFi

Wireless (WiFi)

2

Emerging Mobile Computing Market WUXGA+

WSXGA+

Display Resolution

Notebook

• Boundaries between PC & Phones blurring Mobile High Performance

WXGA+

WXGA

Net-book

High Performance

Full-size Keyboard WiFi Windows XP, Vista

MID

WSVGA Mobile

Smartphone WVGA

VGA

Cramped Keyboard WiFi Linux, Windows XP Browsing Æ Computing

Touch, Qwerty 3G Cellular, WiFi Linux, Windows XP Web browsing

Smart Phone

QVGA Telephony + Web Touch, WiFi/BT/GPS