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DEAD SEA SPA PRODUCTS FOR PETS WE BELIEVE IN THE HEALING POWER OF THE DEAD SEA AND THE VALUE OF USING SIMPLE, WHOLE, NATURAL INGREDIENTS. WE BELIEVE IN PROVIDING SOLUTIONS FOR EVERY PET’S INDIVIDUAL NEEDS. WE BELIEVE IN GIVING BACK TO SHELTERS AND RESCUES. WE BELIEVE IN IMPROVING ANIMAL LIVES.

We believe that grooming is a crucial step in total body health and wellness and that is why it is our mission to provide pet parents with products that they can feel good about using on their dogs and cats. To put it simply, we are motivated by helping animals. Soos™ Dead Sea Spa Products For Pets is the first line of pet products in North America that is enriched with Dead Sea minerals and made with at least 97% natural ingredients like essential oils, vitamins and over 71 different plant extracts. The ingredients we use are sourced from the Dead Sea and are made with 12 essential vitamins that cannot be found anywhere else in the world. Each product is specially crafted to pamper pets while treating their specific needs. Our brand is built upon the promise of creating natural products that improve the lives of dogs and cats. VISIT US AT WWW.SOOSPETS.COM

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WHO IS SOOS? WE LAUNCHED SOOS PETS IN CANADA IN SEPTEMBER 2015 AND WE’RE LAUNCHING SOOS PETS IN THE USA, RIGHT NOW!

MORE ABOUT US: We were inspired to create Soos™ Pets by a rescue sheltie named Shane. When Shane was brought home from the sheltie rescue, his coat lacked luster and shine and he was prone to dry, sensitive skin and irritated paws. Shane was also adopted late in life and as an older dog; Shane’s joints had become tired and sore. He didn’t seem to have the same vitality and vigor that we would have hoped he had just a few years ago.

SHANE THE RESCUE DOG Shane’s condition made us realize that there were many wellness products made from natural ingredients available for humans but not very many for dogs and cats. This led to the founding of Soos Pets. After looking at countless products available internationally, we sourced what we believe to be the best products in the market. The result is a carefully curated line of Dead Sea products for pets that boast simple, natural, plant based ingredients and that are engineered to address and treat the individual, complex needs of every pet.

Left to right: Joe Benayon, Yemina Kaiman, Shay Shvartshtein

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Target market

88% of website traffic is female

WE TEACH PET PARENTS ABOUT WELLNESS WE MOTIVATE PET PARENTS TO MAKE HEALTHFUL CHOICES WE PROVIDE SOLUTIONS FOR PERVASIVE DERMAL AND COAT RELATED ISSUES WE HELP GROOMERS DIFFERENTIATE THEMSELVES IN A COMPETITIVE LANDSCAPE BY PROVIDING THEM WITH THE ABILITY TO PROVIDE A UNIQUE SERVICE

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Target Demographic

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Pet Loving, Ingredient Conscious Women Aged 35-55 Who Want Their Purchases To Make A Difference.

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Demographic Data: women

35-55 3

1 54-64 2 45-53 3 34-44 4 25-33 5 12-24 Percentage of women who visit www.soospets.com

27% 27% 18% 15% 13%

details We make versatile, natural Dead Sea shampoos, conditioners, sprays, topical cream and mousse. • Our products are created to remedy things like chronic pain, wounds, hot spots, damaged paws, skin conditions, acne, itching, allergies, shedding, bald spots, yeast and more. Additionally, we have products for puppies and kittens, a classic shampoo and quick ways to freshen up in between trips to the groomer. 

• We’re cruelty, SLS and paraben free.

• We offer industrial sizes and our prices compete with non-natural, non-imported products. Our products can be diluted up to 30X.

Our suggested retail prices range from $15.95 – $21.95 USD.

all of our products are made with at least 97% natural ingredients

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ACCOMPLISHMENTS WITHIN JUST SEVERAL MONTHS OF OUR LAUNCH, WE ARE SELLING THROUGH MAJOR RETAILERS:

sears.com WE WERE FEATURED IN THE 2016 GRAMMY’S GIFT BAGS

We have been blogged about by a number of loyally followed blogs with a considerable reach We are already seeing a strong sense of brand evangelism develop among the majority of first time users We are approved for use on dogs by the NAPCG (National Association of Professional Creative Groomers)

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AND MORE ALSO FEATURED ON

AUDIENCE 25% 75% Average monthly traffic: 25% of traffic are return customers and 75% is new visitors.

facebook likes= 2,684 post reach= 30,535

Website Traffic Growth 127.97% in the past 3 months

Mailing list subscribers: 5000 in 5 months

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Press release TORONTO, Ontario (January 28, 2016) Led by young entrepreneurs Joe Benayon, Yemina Kaiman, and their more seasoned partner, Shay Shvartshtein, Soos Pets announced the hard launch of their brand today. With the launch, the company released North America’s first and only line of Dead Sea mineral enriched pet products that are 97 percent natural. This new line of products will have a portion of their proceeds donated to charity organizations that help animals in need. The products are currently available on their newly launched website Soospets.com. The Dead Sea enriched pet grooming products, created to maintain the health and appearance of dogs and cats, contain health boosting minerals, essential oils, plant extracts, and vitamins. Soos Pets expects the launch to generate significant buzz among consumers and pet industry professionals. “We launched Soos Pets after being inspired by a rescue sheltie named Shane, who was adopted later in life, and was not in a good place,” says Joe Benayon, 22, co-founder. “We began researching natural ingredients that could help revive his dry skin and soothe his irritated paws, and discovered the power of Dead Sea minerals. While there were many products available for humans, there were not any for pets. So, we decided to create a collection ourselves.” Co-founder Yemina Kaiman, 24, adds, “Soos Pets is more than just a brand. We want to use our company as a platform to continue to drive awareness of the plight of animals and the issues that they face, ranging from starvation and abuse, to euthanization. Our goal is to do our part to help improve the lives of as many animals as possible, in whatever way we can.” Business partner and mentor of the young entrepreneurs, Shay Shvartshtein, has been

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spreading awareness of the company’s mission and promoting their natural pet products. “There are so many natural products on the market for humans because of the overwhelming benefits that they offer,” Shvartshtein explains. “For most pet owners, their dog or cat is like a family member, so it is important to them that their pet has access to the same high quality and natural products that they would use for themselves.” For more information about Soos Pets, and to shop the new product collection, visit www.soospets.com. All of the company’s products are both veterinarian tested and big box store approved. Free shipping is available on orders over $50. Retail and wholesale partnerships are available globally. About Soos Pets

ABOUT SOOS PETS Soos Pets has a commitment to helping pet owners keep their dogs and cats happy and healthy. All of the products available are 97 % natural, and enriched with Dead Sea minerals. The company is equally committed to supporting rescue associations throughout North America, with a portion of all proceeds donated to organizations that strive to protect animals from negligence and abuse. Young Canadian entrepreneurs Joe Benayon, 22, and Yemina Kaiman, 24, founded the company along with their seasoned partner and mentor, Shay Shvartshtein. - See more at: http://www.petpr.com/news/pet-wellness-company-soospets-introduces-north-americas-first-line-of-natural-dead-sea-productsfor-pets/#sthash.DSbiJgRZ.dpuf

PRODUCT INDEX Extra Strength Mineral Rich Shampoo

Classic Deep Cleansing Shampoo

HypoAllergenic Shampoo

Anti-itch Shampoo

Two-in-one Shampoo

Tearless Puppy & Kitten Shampoo

Mineral Rich Mud Shampoo

Ultra Creme Conditioner

Deep Hydrating Leave-in Conditioner

Revitalizing Leave-in Conditioner

Pet Perfume

Waterless Bath Mousse

At Least 4 Uses

At Least 2 Uses

At Least 3 Uses

Mineral Home Enriched Hydrotherapy Rescue Cream Salt Soak

Oily Coat Long Hair Foul Odour Shedding Knots Bald Spots Undercoat Build Up Itchy or Irritated Sensitive Skin Allergies Dandruff Excessively Dry Skin Chronic Skin Conditions Yeast Eczema Hot Spots Cuts/ Scrapes/Abrasions Scrapes Rashes/ Sores Acne Arthritis Exfoliates Hypoallergenic Tearless Deep Cleanser Waterless Cats Multiple Uses

At Least 2 Uses

At Least 9 Uses

At Least 10 Uses

At Least 3 Uses

Scent Scale: Mild

Medium Aromatic ALL PRODUCTS HAVE NATURAL ANTISEPTIC/NATURAL ANTIBIOTIC PROPERTIES AND ARE GOOD FOR DULL, DRY HAIR AND DRY SKIN.

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frequently asked questions Top 3 FAQ’s

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Where are they manufactured?

They are manufactured in Israel, right by the Dead Sea! We have a proprietary relationship that allows us access to fresh, pure products. Many other Dead Sea Products are diluted because they must be transported long distances before they are mixed into products. Because ours are made right next to the Dead Sea, they are the purest possible and authentically Dead Sea. 

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What’s so great about the Dead HAIR: ·Decreases shedding by strengthening hair Sea?

The Dead Sea is home to 12 essential vitamins and minerals that cannot be found anywhere else in the world. Dead Sea mud, salt and water is also rich in Magnesium, Bromide, Iodine, Sulphur, Potassium, Calcium, Sodium and Zinc which means that they have the following benefits:

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OTHER:

SKIN:

·Relieves and relaxes muscle tension

follicles

·Accelerates healing of scars, wounds, scrapes, bruises and minor cuts

·Promotes thicker, stronger and healthier hair growth from root to tip

·Creates a protective barrier to protect skin from harsh elements

·Enhances thickness and shine ·Cleanses and naturally disinfects hair, removing dirt, oil and bacteria ·Replenishes moisture making hair hydrated and soft

·Promotes cell growth and regeneration ·Soothes irritated skin ·Cleanses and naturally disinfects skin, removing dirt, oil and bacteria ·Helps maintain a healthy pH level ·Replenishes moisture making skin hydrated and soft

-Calms nerves ·Increases energy levels ·Boosts immune system ·Increases the activity of antioxidants throughout the body ·Detoxifies body

What are your best sellers? In no particular order:

Rescue Cream

hypoallergenic shampoo

mineral rich mud shampoo

deep hydrating conditioner

anti-itch shampoo

classic shampoo

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testimonials “Soos Pets makes really good products, I love them because they’re natural and safe to use on all my clients. I’ve been trying them faithfully against other products that I’ve used for 30 years. They’re excellent for skin issues and they offer many versatile

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products.

-Nancy Bryson, Groomer & Grooming Educator at Bryson Academy, 39 years

“My Morkie matted so easily and so much that I couldn’t pick him up without my fingers getting caught. Soos Pets Shampoo makes his fur so soft. It doesn’t flatten or look greasy, it stays fluffy! I’m stylist in a high-end salon so I know a good

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product when I see one. Thank you so much for this wonderful product! It’s Gold!

-Yvette G, professional stylist

“Awesome products! We’re so happy we found Soos. They have helped our rescue in more ways than one. Their products help heal our animals and they have been a great resource.

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Every pet owner should use Soos!

-Laura Fyfe, Boxer Rescue Ontario

“I

was in Toronto for a show when I noticed that my rescue, Duke, had a painful looking rash that was red and

scabby on his hind area and on one of his legs. I didn’t have anything with me and I was concerned about it getting worse. Soos Pets recommended this amazing rescue Dead Sea product and told me how to use it. I put some on that evening, and when I checked the next morning I was thrilled. The scabs just wiped off. The skin areas that had been red and painfully inflamed looking were now back to normal and soft feeling. So not only was I relieved, but it saved me a trip to the vet in an unfamiliar city!

-Karen, Rescue Mom

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