JOURNAL AWWA

Journal - American Water Works Association LETTER FROM THE EDITOR-IN-CHIEF The editorial direction of Journal AWWA reflects the mission of AWWA which is bounded by the following tenets: safeguarding public health, supporting and strengthening communities, and protecting the environment. The water industry, which includes potable water, wastewater, stormwater, and reuse services, is foundational to modern society.

Journal Workforce/ Customer Ser vice

Journal AWWA is the bridge for the water community, across which new developments and findings can be shared with those who will be most affected. Namely, our publication allows researchers, members and other contributors to communicate with utility personnel, regulators, consultants, and manufacturers. Kenneth Mercer, Ph.D. Editor-in-Chief, Journal AWWA

...... 1 ......

-

American Water Works Association August 2016 Volume 108 Number 8

JOURNAL AWWA

Journal - American Water Works Association

30,481

61%

of subscribers read Journal AWWA more than other water-related publications***

of subscribers self-identify as water/wastewater professionals*

42,824 Qualified Circulation*

107,060 80%

Monthly Reach**

of water industry professionals read industry publications at least once a month or more frequently***

45% *June 2016 BPA Statement

90%

of subscribers consider Journal AWWA to be an excellent or a good publication***

76%

of readers have influence in purchasing decisions**

of subscribers are management/ executive**

**July 2016 AdImpact Study ***June 2016 Readership Study

...... 2 ......

JOURNAL AWWA

Journal - American Water Works Association ACTIONS TAKEN Bought products or services advertised

Recommended/specified products Referred an ad/article to someone else in the company by passing along a photocopy or actual issue

Discussed an ad/article with someone else in the company

JOB TITLE  Executive

15%

 Management

30%

 Design & Engineering

20%

 Scientific & Research

9%

 Operations

9%

 Marketing & Sales

6%

 Other

Requested additional information from a company, sales rep, or distributor

Visited an advertiser's website

11% Took one or more actions

July 2016 AdImpact Study

0

10%

20%

...... 3 ......

30%

40%

50%

60%

70%

80%

JOURNAL AWWA

2017 Journal AWWA Rates Published Monthly (Member Pricing, Black & White)

“The Journal AWWA is very important. We find new products, new technology, interesting ideas, peer groups and agencies that have projects we like to hear about. With the Journal, we don’t have to reinvent the wheel.” Management Public Water Supply— Municipally Owned

Size

1x

3x

6x

9x

12x

18x

Double-Page Spread

$15,897

$15,132

$14,076

$13,165

$12,255

$11,344

Full Page

$8,431

$7,895

$7,359

$6,824

$6,288

$5,753

Two-Thirds Page

$6,427

$6,052

$5,677

$5,302

$4,928

$4,378

One-Half Page (vertical or horizontal)

$5,227

$4,933

$4,638

$4,344

$4,049

$3,754

One-Third Page (vertical or square)

$4,280

$4,012

$3,744

$3,476

$3,208

$2,941

One-Quarter Page

$3,508

$3,294

$3,080

$2,865

$2,651

$2,437

Color Charge: $1,400 Special Position†: $500 Inside Front Cover †: $12,105 Inside Back Cover †: $11,077 Back Cover †: $14,846

Please contact your Territory Sales Manager for nonmember rates. †

Color advertising only. Available as a 12-month contract.

*July 2016 AdImpact Study

...... 4 ......

67% of Journal readers have taken action based on advertising*

JOURNAL AWWA

Additional Advertising Options 66Buyers’ Resource Guide Featured in each month’s print edition and online, includes up to 50-word description and company logo. $2,400/year 66Product Spotlight Highlight your product;

AdImpact Study with Leads Advertise in Journal – American Water Works Association during specific months in 2017 and receive a report detailing the impact your display advertisement has on our audience.

includes 4-color image and 75-word

The study is at no additional cost to you!

description as well as an online listing in

The objectives of these studies are to:

the Product Marketplace. $1,160/issue

66provide qualified leads from readers who are requesting additional information 66provide you with valuable feedback on your ad’s performance 66provide extensive verbatim feedback on your advertising 66provide detailed information on action taken as a result of your advertising Please refer to editorial calendar on page 6 for months of the AdImpact Study.

PREMIUM OPTIONS: Insert (bound-in)* or Insert (blow-in)* Poster (polybag) or Poster (bound-in) French Gatefold (includes clear polybag) Bookmark Bellyband Faux Cover (one-sided printing) or Faux Cover (two-sided printing) Post-it® Note

Each premium advertising request requires quote. Quote is valid for 30 days. Pricing does not include cost of additional postage; advertiser is responsible for additional postage costs. Pricing does not include printing of piece. *Pricing based on 2-page insert. Additional charges for inserts including additional pages. A proof of content must be reviewed by AWWA before printing.

...... 5 ......

JOURNAL AWWA

2017 Journal AWWA Editorial Calendar MONTH

AD ORDER DEADLINE

MATERIALS DUE

SPECIAL FEATURE

January

11/10/16

11/17/16

Infrastructure AdImpact Advertising Study

February

12/13/16

12/20/16

Management

AWWA/AMTA Membrane Technology Conference Utility Management Conference Sustainable Water Management Conference

March

1/12/17

1/19/17

Sustainability

April

2/9/17

2/16/17

Sources & Supply

ADDITIONAL DISTRIBUTION

May

3/13/17

3/20/17

Treatment Processes

Annual Conference & Exposition (ACE17)

June

4/10/17

4/17/17

Emerging Issues (Nitrosamines)

Annual Conference & Exposition (ACE17)

July

5/11/17

5/18/17

Distribution Systems

August

6/13/17

6/20/17

Workforce/Customer Service

StormCon

September

7/11/17

7/18/17

Regulatory

WEFTEC

October

8/14/17

8/21/17

Disinfection/Infrastructure

Water Infrastructure Conference

November

9/11/17

9/18/17

Water Quality AdImpact Advertising Study

Water Quality Technology Conference

December

10/11/17

10/18/17

Communication and Innovation

General-Interest Feature Articles Journal AWWA invites water professionals (both AWWA members and nonmembers) to submit articles pertinent to the water and wastewater field. Visit www.awwa.org/submit for submission guidelines.

Issue topics are subject to article availability and the discretion of the editor and do not define the entire issue. Every issue carries articles of general interest and broader scope than its specific topics. Deadlines are firm.

...... 6 ......