JOURNAL AWWA
Journal - American Water Works Association LETTER FROM THE EDITOR-IN-CHIEF The editorial direction of Journal AWWA reflects the mission of AWWA which is bounded by the following tenets: safeguarding public health, supporting and strengthening communities, and protecting the environment. The water industry, which includes potable water, wastewater, stormwater, and reuse services, is foundational to modern society.
Journal Workforce/ Customer Ser vice
Journal AWWA is the bridge for the water community, across which new developments and findings can be shared with those who will be most affected. Namely, our publication allows researchers, members and other contributors to communicate with utility personnel, regulators, consultants, and manufacturers. Kenneth Mercer, Ph.D. Editor-in-Chief, Journal AWWA
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American Water Works Association August 2016 Volume 108 Number 8
JOURNAL AWWA
Journal - American Water Works Association
30,481
61%
of subscribers read Journal AWWA more than other water-related publications***
of subscribers self-identify as water/wastewater professionals*
42,824 Qualified Circulation*
107,060 80%
Monthly Reach**
of water industry professionals read industry publications at least once a month or more frequently***
45% *June 2016 BPA Statement
90%
of subscribers consider Journal AWWA to be an excellent or a good publication***
76%
of readers have influence in purchasing decisions**
of subscribers are management/ executive**
**July 2016 AdImpact Study ***June 2016 Readership Study
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JOURNAL AWWA
Journal - American Water Works Association ACTIONS TAKEN Bought products or services advertised
Recommended/specified products Referred an ad/article to someone else in the company by passing along a photocopy or actual issue
Discussed an ad/article with someone else in the company
JOB TITLE Executive
15%
Management
30%
Design & Engineering
20%
Scientific & Research
9%
Operations
9%
Marketing & Sales
6%
Other
Requested additional information from a company, sales rep, or distributor
Visited an advertiser's website
11% Took one or more actions
July 2016 AdImpact Study
0
10%
20%
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30%
40%
50%
60%
70%
80%
JOURNAL AWWA
2017 Journal AWWA Rates Published Monthly (Member Pricing, Black & White)
“The Journal AWWA is very important. We find new products, new technology, interesting ideas, peer groups and agencies that have projects we like to hear about. With the Journal, we don’t have to reinvent the wheel.” Management Public Water Supply— Municipally Owned
Size
1x
3x
6x
9x
12x
18x
Double-Page Spread
$15,897
$15,132
$14,076
$13,165
$12,255
$11,344
Full Page
$8,431
$7,895
$7,359
$6,824
$6,288
$5,753
Two-Thirds Page
$6,427
$6,052
$5,677
$5,302
$4,928
$4,378
One-Half Page (vertical or horizontal)
$5,227
$4,933
$4,638
$4,344
$4,049
$3,754
One-Third Page (vertical or square)
$4,280
$4,012
$3,744
$3,476
$3,208
$2,941
One-Quarter Page
$3,508
$3,294
$3,080
$2,865
$2,651
$2,437
Color Charge: $1,400 Special Position†: $500 Inside Front Cover †: $12,105 Inside Back Cover †: $11,077 Back Cover †: $14,846
Please contact your Territory Sales Manager for nonmember rates. †
Color advertising only. Available as a 12-month contract.
*July 2016 AdImpact Study
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67% of Journal readers have taken action based on advertising*
JOURNAL AWWA
Additional Advertising Options 66Buyers’ Resource Guide Featured in each month’s print edition and online, includes up to 50-word description and company logo. $2,400/year 66Product Spotlight Highlight your product;
AdImpact Study with Leads Advertise in Journal – American Water Works Association during specific months in 2017 and receive a report detailing the impact your display advertisement has on our audience.
includes 4-color image and 75-word
The study is at no additional cost to you!
description as well as an online listing in
The objectives of these studies are to:
the Product Marketplace. $1,160/issue
66provide qualified leads from readers who are requesting additional information 66provide you with valuable feedback on your ad’s performance 66provide extensive verbatim feedback on your advertising 66provide detailed information on action taken as a result of your advertising Please refer to editorial calendar on page 6 for months of the AdImpact Study.
PREMIUM OPTIONS: Insert (bound-in)* or Insert (blow-in)* Poster (polybag) or Poster (bound-in) French Gatefold (includes clear polybag) Bookmark Bellyband Faux Cover (one-sided printing) or Faux Cover (two-sided printing) Post-it® Note
Each premium advertising request requires quote. Quote is valid for 30 days. Pricing does not include cost of additional postage; advertiser is responsible for additional postage costs. Pricing does not include printing of piece. *Pricing based on 2-page insert. Additional charges for inserts including additional pages. A proof of content must be reviewed by AWWA before printing.
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JOURNAL AWWA
2017 Journal AWWA Editorial Calendar MONTH
AD ORDER DEADLINE
MATERIALS DUE
SPECIAL FEATURE
January
11/10/16
11/17/16
Infrastructure AdImpact Advertising Study
February
12/13/16
12/20/16
Management
AWWA/AMTA Membrane Technology Conference Utility Management Conference Sustainable Water Management Conference
March
1/12/17
1/19/17
Sustainability
April
2/9/17
2/16/17
Sources & Supply
ADDITIONAL DISTRIBUTION
May
3/13/17
3/20/17
Treatment Processes
Annual Conference & Exposition (ACE17)
June
4/10/17
4/17/17
Emerging Issues (Nitrosamines)
Annual Conference & Exposition (ACE17)
July
5/11/17
5/18/17
Distribution Systems
August
6/13/17
6/20/17
Workforce/Customer Service
StormCon
September
7/11/17
7/18/17
Regulatory
WEFTEC
October
8/14/17
8/21/17
Disinfection/Infrastructure
Water Infrastructure Conference
November
9/11/17
9/18/17
Water Quality AdImpact Advertising Study
Water Quality Technology Conference
December
10/11/17
10/18/17
Communication and Innovation
General-Interest Feature Articles Journal AWWA invites water professionals (both AWWA members and nonmembers) to submit articles pertinent to the water and wastewater field. Visit www.awwa.org/submit for submission guidelines.
Issue topics are subject to article availability and the discretion of the editor and do not define the entire issue. Every issue carries articles of general interest and broader scope than its specific topics. Deadlines are firm.
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