CORPORATE STYLE GUIDE 2016

CONTENTS: MOTHER’S DAY CLASSIC STYLE GUIDE The Women in Super Mother’s Day Classic (MDC) welcomes you to use the MDC logo on approved promotional material for your MDC activity. The MDC logo must appear in its official format as demonstrated in this guide.

Logo guidelines

1

Colour palette

2

Logo mark usage

3

Logo incorrect usage

4

Logo lock-up with ME

5

Key messages – general and supporting

6

Photo gallery

7

Online banners

8

Email signature

9

Ways to get involved

10

Approval requirements and contact details

11

LOGO: MOTHER’S DAY CLASSIC LOGO The MDC logo must appear in its official format as demonstrated below. FULL COLOUR

MONO

GREY SCALE

REVERSE

NOTE: The reverse logo is a white logo with transparent background, i.e. not on a pink background.

1

LOGO: MOTHER’S DAY CLASSIC LOGO PMS COLOURS The Mother’s Day Classic logo uses 2 main colours.

LOGO: MOTHER’S DAY CLASSIC LOGO MARK USAGE EXCLUSION ZONE An area entirely clear of copy and any other graphic devices must always surround our brandmark. The minimum area of clear space is based on the width of the brand mark. The formula shown below applies to all sizes of logo reproduction.

MINIMUM SIZE For ease of recognition a minimum size for reproduction has been set. The minimum size of the Mother’s Day Classic logo is 25mm. Stacked Logo

Horizontal Logo

LOGO: MOTHER’S DAY CLASSIC LOGO INCORRECT USE INCOMPLETE (MISSING WOMEN IN SUPER)

ALTERED PROPORTIONS

DROP SHADOW

LOW RESOLUTION / INCORRECT FORMAT

MISCOLOURED / PINK

JUST PLAIN WRONG

LOGO: MOTHER’S DAY CLASSIC / ME LOCK UP Mother’s Day Classic / ME lock up logo to be used in all media advertising & marketing collateral. The same exclusion zones apply as per previously mentioned. STACKED – ON WHITE BACKGROUND AND REVERSED OUT OF COLOUR BACKGROUND

HORIZONTAL – ON WHITE BACKGROUND AND REVERSED OUT OF COLOUR BACKGROUND

KEY MESSAGES The Women in Super Mother’s Day Classic has developed some key messages that you can use to help promote our national event. MAIN MESSAGES The Women in Super Mother’s Day Classic is an annual fun run and walk raising funds and awareness for breast cancer research. Held on Sunday 8 May, the Mother’s Day Classic is a fun, healthy and inspirational event that brings the community together on Mother’s Day to support and remember those touched by breast cancer. Make Mother’s Day a memorable and meaningful day by registering as a participant or volunteer today – www.mothersdayclassic.com.au It doesn’t matter how you walk or run. It just matters why! SUPPORTING MESSAGES Fundraising Message (in addition to General message) – While your registration helps towards funding new research into the prevention and cure for breast cancer, every extra dollar will assist Mother’s Day Classic raise even more funds for lifesaving research. By setting up an online fundraising page and asking friends, family and colleagues to sponsor your walk or run you will help make a bigger investment of funds for future generations of women with breast cancer. Every dollar makes a difference! For more information go to www.mothersdayclassic.com.au and click on About fundraising. The more funds we can raise, the faster a cure can be found. Media releases can also be found on the Mother’s Day Classic website.

PHOTO GALLERY A variety of photographs are available for approved Mother’s Day Classic promotional purposes. Below are a gallery of images available in high resolution upon request. More images can be previewed on the Media page on the Mother’s Day Classic website. HERO SHOTS

ONLINE BANNERS We have created a number of Mother’s Day Classic web banners that you may want to use to help promote the MDC. Various sizes available upon request [email protected] Some examples are below: 300 x 600

250 x 200

127 x 115

EMAIL SIGNATURE Here is another easy way to help promote the Mother’s Day Classic. You can add this email banner to your signature block. MAIN SIGNATURE [ Insert Corporate Logo ] - proud supporter of the Women in Super Mother’s Day Classic.

OTHER BUTTONS THAT CAN BE UTILISED Please ensure you attached the appropriate URL.

 please consider the environment before printing this email

10 EASY WAYS TO HELP PROMOTE YOUR MDC EVENT 1. Follow and interact with the Mother’s Day Classic via Facebook and Twitter:  facebook.com/Mother’s Day Classic  twitter.com/MDC_walk_run 2. Use the Twitter hashtag #MDC2016 when tweeting to integrate search and trend activity 3. Register a team and engage staff 4. Place MDC web banners on your website that link to mothersdayclassic.com.au 5. Use the Mother’s Day Classic logo and key messages on marketing material 6. Insert the Mother’s Day Classic email footer on email signatures for February – May 2016 7. Place Mother’s Day Classic collateral in your foyer, reception, staff rooms and pass onto external stakeholders. If you would like to receive Mother’s Day Classic promotional collateral, please send an email to [email protected]  Available: A3 Posters and DL fliers 8. Include a Mother’s Day Classic message in your newsletter or eDM’s 9. Nominate your CEO, Chair or Senior Executive for the Mother’s Day Classic Boardroom Challenge 10. Nominate a staff member to be the Mother’s Day Classic champion (someone who is passionate about the event and / or breast cancer cause) and ask them to drive interest and staff registrations, offer corporate t-shirts to be worn on the day, lunchtime training sessions, family participation and internal challenges.

APPROVAL REQUIREMENTS AND CONTACT DETAILS All promotional materials including the Mother’s Day Classic logo, photos or promotional blurbs must be approved prior to print / publication. Please allow a minimum of 2 working days for approval. Please send to [email protected] FOR ALL MARKETING ENQUIRIES CONTACT Elise Kerr Marketing and Communications Coordinator Women in Super Mother’s Day Classic Ground Floor, 215 Spring St Melbourne, VIC 3000 03 8677 3808 [email protected]